Whatever Lola wants Lola has to ask for with Melanie Lockert

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When Melanie Lockert and her business partner Emma Pattee launched the Lola Retreat in 2017,  profits were at the bottom of their list. So low they did not even try to get sponsors until just a few weeks before the event. What happened then was shocking. Plus a money tip for the luxury lover. 

In Melanie’s money story you will learn:

-The behind-the-scenes decisions that went into the launch of the Lola Retreat

-Why the creators of Lola prioritized content over profit

-How the last-minute decision to reach out for sponsorship took Lola from a money-losing venture into a profitable ongoing business

-Why they chose not to outsource as they were building the Lola Retreat

-The technique Melanie Lockert and her partner Emma Pattee used to attract sponsors to her first-ever Lola Retreat

In Melanie’s money lesson you will learn:

-The importance of actually asking for what you want

-How to leverage your reputation to build a new business

-How positive thinking even in tough times helped Melanie achieve her goals.

-Melanie’s new approach to negotiation

In Melanie’s money tip you will learn:

-Where to get luxury beauty services at a fraction of the cost

In my take you will learn:

-Why you should aim high when asking for money

-How smaller,niche events can offer great marketing value for even the largest companies

-Ways to save money on services by going to students in places like cooking schools and design schools, in addition to the beauty schools that Melanie discussed

Episode links

Follow Melanie!

Twitter @deardebtblog @LolaRetreat

Instagram @deardebt @lolaretreat

Facebook Melanie Lockert

Melanie’s Dear Debt blog

Get Melanie’s book Dear Debt

Learn more about lolaretreat.com



Kristin Wong is at TheWildWong.com

Erin Lowry/Broke Millennial is at https://brokemillennial.com/