Million Dollar Listing’s Ryan Serhant on how his first business came crashing down

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Million Dollar Listing star Ryan Serhant, whose new book “Sell It Like Serhant” is already a best seller, and his younger brother Jack had what seemed like a brilliant idea for firewood a business at age 10. While the business went down in flames, the lessons formed a foundation for Serhant’s extreme success in the real estate and entertainment business. 

In Ryan's money story you will learn:

-Why he says he was not a natural salesperson

-How 10-year old Ryan and his 7-year old brother started a firewood business to make money on their family farm

-The challenges the boys faced including difficult customers, and uncooperative vendors

-Why they were literally left on the side of the road by a worker!

In Ryan's money lesson you will learn:

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-How to deal with challenging customers

-Why you have to anticipate an be prepared with realistic expectations when you start a business

In Ryan's everyday money tip you will learn:

-How to use the faces app to motivate you to work harder for your future!

-The specific way that photo helps Ryan avoid overspending

-The impact that the failure of Lehman Brothers had on Ryan's outlook

Ryan and Bobbi also talk about:

-Why Ryan belonged to three gyms

-Ryan's daily routine and how can apply parts of it to your life

-Tips on how entrepreneurs can structure their days

-Why Ryan studies the top business leaders

-Ryan's Finder, Keeper, and Do-er system

-How many times you need to follow up if you want to work for Ryan!

In My Take you will learn:

-How to use the tips from Ryan's book Sell it Like Servant for both offense and Defense when it comes to sales techniques

-How to take Ryan's strategy of studying high achievers to the micro level and apply it to your own life meeting and learning from others


Find out more about Ryan at

Follow Ryan!!

Instagram @ryanserhant

Twitter @ryanserhant

Get Ryan’s Book "Sell it Like Serhant"

Check out Ryan’s Vlog!

Learn more about Ryan's hit Bravo shows!

Million Dollar Listing New York

Sell It Like Serhant


Ryan Serhant began his first day in the real estate business on September 15, 2008 – the same day that Lehman Brothers filed for bankruptcy in the wake of the subprime mortgage collapse. While the real estate sector has steadily recovered, Serhant himself has quickly become one of the most successful brokers in the world, with agents under his leadership in New York City, Los Angeles, Miami and the Hamptons. The Serhant Team has been named by WSJ Real Trends as the #1 real estate team in New York for two years in a row, and the #2 team in the country, selling close to $1 billion in real estate last year. Ryan is consistently the youngest broker to make the Journal’s top ten list each year.

Ryan stars in the popular Bravo series “Million Dollar Listing New York,” which just wrapped its seventh season. On September 18, 2018 – the week of his 10-year anniversary in real estate – he will debut his first book, Sell It Like Serhant. When pre-sales were announced, Ryan was #1 on Amazon’s daily list of “Movers and Shakers.” As star and producer, this year he also debuted his new Bravo show, "Sell It Like Serhant," started a successful vlog ( and launched an app (Agent Empire: NYC). There is nothing Ryan can't do. His motto communicates his professional and personal philosophy, "Expansion. Always. In all ways."