She blew it! How entrepreneur Susan Mcpherson leveraged the sniffles into a pile of cash.

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As a child, the future founder of McPherson Strategies learned about money when it was used as an incentive to break a bad habit. Susan McPherson also shares an extremely important money tip about ways to give to charity beyond your means as we get towards the holiday season.

In Susan’s money story you will learn:

-How money motivated Susan to stop a bad habit as a child

-What 4-year old Susan did with her earnings

In Susan’s money lesson you will learn:

-How even seemingly small amounts of money can serve as an incentive to change behaviour

-The importance of using creative tools to teach kids about the value of earning their own money 

In Susan’s everyday money tip you will learn:

-How to get paid by your company to volunteer 

-The importance of making sure you tap into your company’s matching dollar program when you give to charity

Bobbi and Susan also talk about:

-Susan being on of Twitter 25 smartest women

-Her company, social impact corporate responsibility consultancy McPherson Strategies turning 5 years old!


In My Take you will learn:

-The importance of making sure your co-workers are also aware of company gift matching programs

-How you can leverage organizing a team for a corporate charity event into a networking opportunity as well

Episode Links

Learn more about Susan’s company McPherson Strategies!

Follow Susan!

Twitter: @Susanmcp1

Instagram: @Susanmcp1

Susan mentions Microsoft as an example of a company with a generous gift matching program.