Aaron is CEO of Huge, where he helps companies reimagine how they interact with their customers and manage their businesses in the digital economy. Since 2005, Aaron has driven the firm’s growth from a small startup into a full-service interactive agency operating globally. Aaron is a regular writer and public speaker on the impact of digital technology on businesses and the economy. He is the author of Users, Not Customers, and his commentary has been featured by publications including McKinsey Quarterly, Harvard Business Review, Fast Company, The Economist and Forbes. Prior to Huge, Aaron spent more than a decade as a technology entrepreneur, venture capitalist and management consultant. He also served as co-founder and CEO of Silverpop, a leading email marketing company acquired by IBM.