How to follow the money with Skillcrush CEO Adda Birnir

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When Skillcrush founder and CEO Adda Birnir got laid off from her job at a digital ad agency, she decided to follow the money and discovered a lucrative business she did not even know existed. Her ability to leverage events like South by Southwest and understand how to make tech education appeal to women have driven the phenomenal growth of her startup. 


In Adda’s money story you will learn:

-The big “aha” moment she had after being laid off, and seeing that the tech jobs were a lot more secure

-How a side project called Digital Divas, evolved into Skillcrush

-How a chance meeting led to a pivotal business partnership

-How Adda validated the Skillcrush concept

-The key risks and challenges in the early days of Skillcrush

-How they grew the company after a big test at South By Southwest

-The role that an incubator, and those resources played in the success of Skillcrush

-How they raised money from investors

In Adda’s money lesson you will learn:

-The importance of listening to your potential customers and their problem- before trying to sell a solution

-How to find the best way to appeal to potential customers

-The way Skillcrush overcomes stereotypes about women and coding

In Adda’s every day money tip you will learn:

-How Adda and her business partner set up a system to make sure to fund the company, while paying themselves a salary

-The best way that can apply to your personal life (or your business!) 

-Strategies for freelancers to streamline unsteady income

In my take you will learn:

-How to get over being intimidated by new things, like coding

-Why everyone should learn basic coding and web skills

-How creating virtual buckets can help your personal finances, and your business

Episode Links:

Learn more about Skillcrush!

Try SkillCrush’s 10-day bootcamp!


Follow Skillcrush and Adda!

Twitter: @skillcrush @addbjork

Instagram @skillcrush  @addabjork

Facebook Skillcrush addabjork


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Twitter @bobbirebell

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