Influencer author Brittany Hennessy shares her strategies for getting large raises even when companies push back. Her book, Influencer: Building Your Personal Brand In the Age of Social Media, focuses on strategies for content creators to monetize influence.
In Brittany’s story you will learn:
-Why she did not negotiate her first job offer
-The strategy she used to get a raise from $35,000 to $55,000 after just 6 months
-How she got yet another $20,000 jump in pay not long after
-Why the third time she tried to get a raise, she got a different result, and how she moved forward from there
In Brittany’s lesson you will learn:
-How to understand your worth and be prepared to negotiate
-When to walk away
-How to look at job interviews as a two way street, and integrate that into your strategy
In Brittany’s everyday money tip you will learn:
-The importance of staying in touch and being reachable if your work demands that.
-The consequences of not being available when an opportunity comes up
-How to put the pressure to disconnect in perspective relative to your reality
Bobbi And Brittany also talk about
-The four parts of Brittany’s book: Building your audience, packaging your brand, monetizing your influence and planning your future.
-The Don’t be that Girl sections of the book
-The mega influencers that Brittany interviewed for the book
-How being an influence is a lot of work, sometimes a lot more than a traditional job, with none of the financial security
-Many of the most successful influencers went years without any financial compensation
-How brands can get more transparent value working with influencers, where they see the specific impact, compared to tradtional celebrities on traditional media platforms
-Brittany’s #1 piece of advice for aspiring influencers
In My Take you will learn:
-Disconnecting from technology is a good thing- but if your business is tied to being reachable- make sure you are still reachable.
-Use apps to limit and control the amount of time wasted on social media,so you can be more productive and focus on income generating activities
Here are some roundup articles with apps to turn off social media: