Brand building and the bottom line with Likeable Media's Carrie Kerpen

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Likeable media’s Carrie Kerpen made a decision to step away from the day-to-day of her growing social media agency to focus almost exclusively on brand building. Today she is the host of the All the Social Ladies podcast,  the author of Work It: Secrets for Success from the Boldest Women in Business, and hosts a Facebook Watch channel under the Work It brand.  

In Carrie’s money story you will learn:

-About Carrie’s company Likable, which is the 6th best place to work in New  York City!

-How Carrie and her husband started their company with just $10,000

-Why they chose to grow organically rather than take outside funding

-The strategy behind not taking outside advertising on Carrie’s popular podcast “All the Social Ladies”

-How and why Carrie became so focused on brand building for Likeable

-The specific steps she planned and executed to achieve targeted milestones

-Why the re-branded the company from its original name (and what that name was!) 

In Carrie’s money lesson you will learn:

-What to have in place in business before you start a brand building campaign

-How to determine the budget

-Metrics to consider when planning both short and long term goals

-Carrie’s strategy to balance content and connections on her podcast and other ventures

-How Carrie builds - and tracks- long term relationships with potential business partners, well ahead of time

-The specific kinds of goals Carrie sets to make sure she is generating value

-The biggest danger of long-term brand building strategies

In Carrie’s money tip you will learn:

-Her big negotiating strategy

-What she means when she says to hit the mute button

-How to use awkwardness to your advantage

-The secret to stalling as a strategy

In My Take you will learn:

-The importance of making sure you have financial stability in your business, and in your life, before you pull yourself into longer term strategies

-Why tracking everything, including touch points with long term leads is essential

-How paying it forward creates a culture of giving and supporting- that nearly always becomes a profit driver for all parties involved. 


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Listen to the All the Social Ladies Podcast!

Check out Carrie’s website

Get Carrie’s book Work it!

Follow Carrie!

Twitter @CarrieKerpen

Instagram @CarrieKerpen

Facebook Carrie Kerpen

Watch Carrie’s Work It Series on Facebook!