Burning through the budget with Fireside conference founders Daniel Levine and Steven Pulver

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When entrepreneurs Daniel Levine and Steven Pulver started their Fireside Conference in Canada 4 years ago, their ambition was so hot it burned through their budget, putting the conference in the red. 

In Dan and Steve’s money story you will learn:

-The backstory of their first Fireside Conference

-The key thing that they did not factor into their budget

-How they select who attends the Fireside conference, and how they believe that curation ties into their success

-The missing thing in the conference marketplace that they identified, and inspired them to create their own conference

-The personal connection they have to the location of the conference

-Where their funding came from at the start of the venture

-Why they were $30,000 in debt when the first conference ended

In Dan and Steve’s money lesson you will learn:

-Why they decided to stay on their original trajectory even though the conference lost money in year one. 

-What the data from the first conference showed them and how they leveraged the data for the future

-The role that social media played in their success, even though there was no cell phone reception (or use) at the conference

-How they monetized a very small audience by focusing on community curation

In Dan and Steve’s everyday money tip you will learn:

-Why they allocated a significant budget to in-person events to connect with their community

-The quick realization that they could have more impact on a lower budget by changing one key thing. 

-How you can apply that to your networking and marketing, or even just your friendships and personal relationships

-Why spending more money to impress people is often not effective and can sometimes dilute the potential impact

In My Take you will learn:

-How the new hit show Succession illustrated the same point as the Fireside guys- wealthy people are not impressed by expensive stuff. Just be real with them. 

-How I implement the same strategy, hosting friends and colleagues in my home, rather than taking them out for fancy impersonal dinners

-The significance of pro-actively choosing how you fund a startup

-How self-funding allows for a less painful failure, because while you lose your money, you maintain control and avoid pressure to cut losses from outside investors

Dan, Steven and Bobbi also talk about

-Dan and Steve’s entrepreneurial venture MinuteBox.com

-The next Fireside conference in September

-The speakers at the next conference will include Jordan Harbinger and Jason Calcanis

-How to get preferential consideration for the conference

 

Episode Links

 

Learn more about the Fireside Conference!

 

Follow them on social media!

-twitter @firesideconf, @daniellevine

-instagram @fireside_conf

 

Learn about their 2018 speakers:

Jordan Harbinger

Jason Calcanis

 

Learn more about the show I mentioned- HBO's Succession!