When entrepreneurs Daniel Levine and Steven Pulver started their Fireside Conference in Canada 4 years ago, their ambition was so hot it burned through their budget, putting the conference in the red.
In Dan and Steve’s money story you will learn:
-The key thing that they did not factor into their budget
-How they select who attends the Fireside conference, and how they believe that curation ties into their success
-The missing thing in the conference marketplace that they identified, and inspired them to create their own conference
-The personal connection they have to the location of the conference
-Where their funding came from at the start of the venture
-Why they were $30,000 in debt when the first conference ended
In Dan and Steve’s money lesson you will learn:
-Why they decided to stay on their original trajectory even though the conference lost money in year one.
-What the data from the first conference showed them and how they leveraged the data for the future
-The role that social media played in their success, even though there was no cell phone reception (or use) at the conference
-How they monetized a very small audience by focusing on community curation
In Dan and Steve’s everyday money tip you will learn:
-Why they allocated a significant budget to in-person events to connect with their community
-The quick realization that they could have more impact on a lower budget by changing one key thing.
-How you can apply that to your networking and marketing, or even just your friendships and personal relationships
-Why spending more money to impress people is often not effective and can sometimes dilute the potential impact
In My Take you will learn:
-How the new hit show Succession illustrated the same point as the Fireside guys- wealthy people are not impressed by expensive stuff. Just be real with them.
-How I implement the same strategy, hosting friends and colleagues in my home, rather than taking them out for fancy impersonal dinners
-The significance of pro-actively choosing how you fund a startup
-How self-funding allows for a less painful failure, because while you lose your money, you maintain control and avoid pressure to cut losses from outside investors
Dan, Steven and Bobbi also talk about
-Dan and Steve’s entrepreneurial venture MinuteBox.com
-How to get preferential consideration for the conference
Follow them on social media!
-twitter @firesideconf, @daniellevine
Learn about their 2018 speakers:
Learn more about the show I mentioned- HBO's Succession!