Posts in Money
How and why financial grownups must remember names with podcast host, speaker and author Adam Carroll

As a young salesman Adam Carroll got a meeting with a big executive that changed everything. But it would not have happened without getting his name right. Adam shares the story, all the good that came from that first meeting, and specific ways to remember people’s names. 

Adam Carroll

Adam’s Money Story:

Adam Carroll:
one of my very earliest jobs, I was selling suits for a clothier called Tom James, you may be familiar with it. They visit upper level executives in their offices. We had to ring up people every afternoon. We made 80 dials every single afternoon from 4 to 6:00PM.

Bobbi Rebell:
80 calls?

Adam Carroll:
80 calls.

Bobbi Rebell:
Oh my gosh.

Adam Carroll:
And the goal out of 80 calls was you had to get at least 15 people on the phone and set at least 5 or 6 appointments for the following week. Well, one of the gentlemen on my list was a man named Jim and the last name was H-E-B-E-R-T. And I was young and naive and I kept calling up and asking for Jim Hiebert. They teach you all the different tactics, just ask for Jim, ask for Mr. Hiebert, it's Adam calling for Jim, those kinds of things. And at one point I said, "I'm calling for Jim this is Adam Carroll." And she said, "Mr. Hebert is not in." And I had been calling him Hiebert for months up to that point. And so, finally I went, "Ah, it's Hebert, it's French. I'm going to make sure I say, Jim Hebert next time." And the very next time I called his office and I said, "It's Adam Carroll calling for Jim Hebert is he in?"

Adam Carroll:
They said, "Oh, he is. Yeah, just a moment." So I got on the phone with Jim set an appointment, and then I got in to see him. And this is where the story gets interesting Bobbi. Jim is in this very nondescript office park in Colorado. When you pull up to the building, it's one of those old drab concrete buildings that doesn't look like it's had any work done to it over the past 20 or 30 years. Lots of luxury cars in the parking lot but when I walked in, it had that smell of musty old carpet that had not been changed in again, 20 or 30 years. I walk into the office. There's lots of oil and gas photos all over the wall and I go in to sit with Jim Hebert and he immediately starts asking me questions about myself.

Adam Carroll:
And at the time I was about to get married, so I was engaged. He just completely caught me off guard. He said, "Well, where are you going on your honeymoon?" And I said, "Well, we haven't really firmly decided, but it's likely going to be either Hawaii or Fiji." And Jim asked me, "Have you ever been to The Bahamas?" And I said, "No, I haven't." And he said, "Well, would you like to go?" And at the time Bobbi, I'm thinking, are you asking me to go to the Bahamas with you or asking if my soon to be wife and I would like to go. And he said, "No, no, no, you and your wife could go to the Bahamas. You could take my yacht." Now, keep in mind this is the first time I met him.

Bobbi Rebell:
You just met him?

Adam Carroll:
I just met him and have not even shown him my shirt fabrics or anything because he said, "I'm not a suit wearer but I'll buy some shirts." And so, he's asking me if I want to take his yacht. I said, "Jim, man, I appreciate the offer. I don't even know how to take that." I said, "What is your yacht like?" Any points over at the wall? And he goes, "Well, there's a picture of it right there." And there's this like 75 foot schooner looking yacht. And at that point I was, again, dumbfounded and I said, "Jim, I don't know the first thing about captaining or piloting a yacht, I don't even know what you call it." And he said, "Oh, don't be silly Adam, there's a full-time captain onboard." It was in that moment, Bobbi, that I realized that I have a lot to learn first of all in the business, but a lot to learn from this gentleman.

Adam Carroll:
And he and I became good friends, he invited me to his country club, we had lunch number of times. I never did take him up on his yacht offer because I just thought it was too much. But he was the one who got me started in this process of teaching people about money because he said, "There's a book I want you to read, it's called Rich Dad, Poor Dad by Robert Kiyosaki." So he handed me the book. He said, "When you're done with that, I want you to read the Cashflow Quadrant," and then he handed me that book. And from that point forward, I just started amassing this, as you can see behind me in my office here, just a massive library full of personal finance books. And he really was the one who got me started in the process and it was all because I knew his name.

Bobbi Rebell:
All because you knew his name properly. And why do you think he bonded with you? What was it when you look back? Because this is someone that made a huge difference and does he offer every salesman that comes to use his private yacht with his captain? I mean, why so generous? I mean, now that you got to know him, have you ever said to him, "Hey, we had just met. That was a big thing."

Adam Carroll:
I had that conversation with him and I said, "I really can't accept the offer." I had asked him at one point, "Jim, just out of curiosity, how much does it even cost to put gas in the yacht to get to the Bahamas?" And he was flippant, "I don't know, it's probably $6 or $700, I don't know." But he was nonchalant about it. And so, I don't know that he was that generous with everyone, but in some of our conversations at the country club, he kept telling me, you need to think bigger. Your mindset is as small as it is ever going to be right now and it will only get bigger, so I just want you to pay attention to that. Down the road, Bobbi, I found out that his wife was a PhD in molecular biology.

Adam Carroll:
She had invented a way, a mechanism that a vehicle would run on the inside of an oil tanker and spray this foam that would remove all of the coagulate or whatever that was on the walls of the tanker truck and then they could vacuum out the foam, clean it and use it again. So she was making millions and millions of dollars in royalties on this invention. So it occurred to me that this gentleman who had so much to teach me had also been about 25 or 30 years advanced in his career from where I was. And what I have reflected on looking back is that in the past 20 years, I've also come a long way in my career and I meet with 20 year olds and I give them advice, I don't necessarily have a yacht I can give them, but I give them advice to try and give them a leg up the same way Jim did for me.

Adam’s Money Lesson:

Adam Carroll:
Number one, mentors, find a great money mentor. Number two, we talked about names and the theme behind names. My grandfather was amazing at remembering names. He would run into people he hadn't seen in 20 years and the name was just at the top of his mind. And he told me one time, "Adam, the sweetest sound in the world to another person is their own name." And I have taught college students this and young professionals that your ability to remember people's names is one of the things that will set you apart because most people are like, "Ah, I'm just no good at remembering names, can't remember names. I hope there's a name tag."

Adam’s Money Tip:

Adam Carroll:
Get really, really good at listening intently for someone's name when they introduce themselves to you. Be more concerned about what their name is then you saying your name, because what generally happens is if you and I were meeting for the first time, Bobbi, I'd say, "Hi, what's your name?" You'd say, "Bobbi," I'd say, "My name's Adam." And I'd walk away going, I nailed my name that time. I nailed it. It was two syllables, it was super confident but instead I need to say, "Hi, what's your name?" "My name's Bobbi." "Bobbi, it's so nice to meet you. Bobbi if you don't mind me asking, where are you from?" And then you would answer and I might say Bobbi again somehow, but I'm working it into my own mind, so I will never forget your name. One other quick money tip on names, I see it spelled out over someone's head. So Bobbi, I might say, "How do you spell it? How do you spell your name Bobbi?"

Bobbi Rebell:
B-O-B-B-I.

Adam Carroll:
B-O-B-B-I. So every time I saw you I would see B-O-B-B-I spelled out over your head and I might even say, next time I saw you, "Hey Bobbi, with an I, what's going on?" And some people are endeared by that because if you are meeting a Hallie with an IE or Haley with an EY or it's H-A-I-L-E-Y, people really care about how their name is spelled. My wife's name is Jenn and it's two NN's and it bugs her when people have one N for particularly those who know her well. So there is something about your name and remembering it in my mind will get you business.

Bobbi Rebell:
Very well said. Great advice.



Bobbi’s Financial Grownup Tips:

Financial Grownup Tip #1:

Another way to remember names, association. Adam recommended this to me after we wrapped our interview. And I actually remember I had learned this in college. So this is what you do, whatever the person's name is you think of someone that you know that has that name, a similar name, or maybe someone famous that has that name and then you associate them with that person, it works. Also, using their name frequently in the conversation, yeah, it's a cliche, but it does work. And by the way, I noticed Adam was doing it during our interview.

Financial Grownup Tip #2:

I was shocked that Adam had to make 80 calls to sell that high-end clothing, but it is a reminder that this stuff is not easy. And to be successful sometimes it's both a numbers game, as well as being just a little bit better, maybe a lot better in some cases than the competition. Doing things like making sure you personalize each call and know how to pronounce the name, making sure to spell check all your written communication.


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Money Walks: How money literally bought freedom for Financially Intentional’s Naseema McElroy

Naseema McElroy candidly shares her experiences paying off debt and building a financial foundation, and how that journey allowed her to break free from both a toxic work environment and an abusive relationship. 

Naseema McElroy

Naseema’s Money Story:

Naseema McElroy:
When I started on this journey, I was single. I was a single mom with my daughter, and as I was starting to pay down debt, I did get married. It was a very short marriage because it was abusive. He ended up having to go to jail. And then I had to go through that divorce process. But if I hadn't had my finances in order during that process, it could have dragged out. I could have stayed in that relationship because of financial dependency. And so I thank God that I was already on that journey so I could step away.

Naseema McElroy:
Shortly after that, I transitioned to a different facility for the same organization that I was working for and was experiencing and witnessing a lot of medical malpractice, especially in regards to maternal morbidity, not to the point of mortality, but almost.

Bobbi Rebell:
Can you explain what you mean by that?

Naseema McElroy:
Yeah. In this country, we have higher rates of black women dying and being seriously injured from just giving birth. And it's very prevalent in certain areas. And in this particular hospital I was working with, it was prevalent and I was speaking up against it. That wasn't well accepted or received.

Bobbi Rebell:
What was happening? They weren't getting good medical care? Tell us more about that, because that is something that we don't know about. I want to know more about that.

Naseema McElroy:
Yeah. So it's very common and that's probably why I'm not being as specific as you want because everybody knows this, right?

Bobbi Rebell:
No. Are they not getting the right? I mean, look, we're both moms, are they not getting the right medical care? And why? Is it a cost cutting decision in the hospital? What is going on? What's not happening?

Naseema McElroy:
It's implicit bias. It's just the way that you handle two different patients, right? So I'll give you an example. I have a mom that's in labor. She's trying to have a vaginal delivery after she had a C-section, which has serious implications, has to be monitored carefully. She's telling me that she's having a lot of pain and I'm prepping her to go to the OR. This doesn't feel right, let's go. The attending walks in the room and she's like, "Oh, so you're in pain now? You're in actual pain now because you're actually in labor and this is what you wanted." So instead of doing the C-section right then, she waited hours to do the C-section, went and did the C-section. And then the baby was hanging out of her uterus with both her and her baby could have died.

Naseema McElroy:
So these things were happening over and over again, over a short period of time. And when I spoke up about it, I was basically told to shut up, and I didn't know what I was talking about. And I had been a labor and delivery nurse for years and had never had my judgment questioned. And so I know that that was an environment that I had to leave because I already tried to speak out. But I was at a position financially where I didn't have to have that job, and so I left. And then when I left in the back end, I did some actions in order to make sure that they corrected their mistakes.

Bobbi Rebell:
Thank God for that. So you had the choice to leave this horrific job environment, which by the way, thank you for speaking up so candidly, and thank you for following up after you left. Because I know that probably many women benefited, families benefited, children benefited from that. In terms of you, because we want to focus on you on this podcast, you had the financial freedom. So tell us the steps that you went through. You had the financial freedom to leave an abusive relationship. And by the way, divorce is never cheap, as we know.

Naseema McElroy:
Even for that short amount of time. Yeah.

Bobbi Rebell:
Oh, it's almost many divorces last more than marriages. But also leaving so many people are stuck in jobs that they're trapped because they don't have the finances to have the freedom to leave. Tell us, what were you doing specifically, you had $200,000 of student debt and other debt you've alluded to. How did you get control of that so that you could leave both an abusive relationship and a toxic job?

Naseema McElroy:
Well, ironically, I thought it was because I didn't know how to invest my money and that's why I wasn't good with money, and I always thought that investing took like this college degree to learn how to do. And so, I listened to podcasts. I had a long commute and so I Googled investing podcasts and stumbled upon Dave Ramsey, ironically. So I actually started listening to Dave Ramsey and followed his baby steps to start getting out of debt, and that helped me accelerate my debt pay off. And so in just two years, I was able to pay off most of my student loans. Then I was going through my divorce at that time. And then during that divorce, I had to pay, I forgot, $20,000 in debt towards, well, it was basically a car that I had paid off. But anyway, I had to pay my husband, even though it was an abusive relationship, he was in jail. They don't care, so I had to pay him.

Naseema McElroy:
And then, because of the way I was doing and following Dave Ramsey's plan, because I was gung ho, I had a $30,000 IRS debt. So I was almost finished paying off all my debt. And that's just snowballing. I did sell a house in the beginning of the process. That helped accelerate that process, but it was just debt snowballing, zero based budgeting my way. And then finally at the end of it, I had a choice to sell my house and, and people are like, why would you sell your house? I had to really think about this. It's like, a lot of stuff happened in that house, especially with my marriage. And so I was able to walk away from that house pretty easily, even though it was a really nice house. And so I sold my house at the end when I had about $50,000 left in debt and then that cleared out everything.

Naseema McElroy:
And so that's all the debt that I paid off. And so all that stuff took place over a matter of three years. And then at the end of those three years, when I sold my house, I moved, I relocated back to my hometown and that's where I was in that toxic work environment. But at this point I was like, I was on wealth accumulation instead of debt payoff. And so I actually stepped back and only went down to working six days a month. And that was a freedom that I had.

Naseema McElroy:
So financial freedom is not about reaching like this fire number that you might hear out there. It's about the levels of independence that you get to take along the way. And my independence was being able to spend time with my family, be free from this toxic work environment, be out of that bad relationship, be able to recover from all the stuff that happened to me over the years and only work six days a month and still make a pretty good living.



Naseema’s Money Lesson:

Naseema McElroy:
The money lesson is being intentional with your finances unlocks levels of freedom in your life for you to live your life by intention, to be able to walk away from those things.


Naseema’s Money Tip:

Naseema McElroy:
For me, I like nice things. And so I don't skimp on my cars for example. I drive a Tesla. During the whole process of me paying down debt, I took my daughter to Disneyland every other month, but that was super important to me, but it was part of my budget. And so it still fits within whatever financial goals I have, but I don't live in deprivation.





Bobbi’s Financial Grownup Tips:

Financial Grownup Tip #1:

Naseema created choices when she needed them, because she had made the grownup decision ahead of those situations to get control of her finances. Don't wait for the rainy day to have that umbrella handy, guys.


Financial Grownup Tip #2:

As Naseema said, Teslas are pricey, but you know what? If you want an electric car, which will allow you of course, to save on gas and be better for the environment, don't forget there are many other electric cars out there to choose from. Happy shopping.



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How Jen Risher got over the social awkwardness of extreme unexpected wealth

Jen Risher, Author of “We Need to Talk, A Memoir About Wealth” and her husband made a fortune thanks to stock they both received while employed at Microsoft, adding more when her husband joined Amazon. But as Jen shares, the blessings of wealth came with a social awkwardness until she learned some key strategies we can all learn from and apply to our lives when we have different financial circumstances from those around us. 

Jennifer Risher

Jen’s Money Story:

Jennifer Risher:
I joined Microsoft, and I met my husband and then I got these things called stock options which ended up being worth hundreds of thousands of dollars. And that was the beginning because six years later when David and I were married and expecting our first child, he took a job at a small unknown start-up that was selling books on the internet called Amazon.com. And there we were in our early thirties, company went public and yeah, we had more money than we could wrap our head around.

Bobbi Rebell:
Which is wonderful, but it also made your life a little bit complicated and your money story has to do with how it, I guess, influenced the different challenges you faced when you were a new mother. Tell us your money story.

Jennifer Risher:
Yeah. Well, after our first daughter was born, well, motherhood is incredible, right? So this curtain opened, I entered this new world, I had this incredible baby, and I joined a moms group with other new moms and we were all in it together. I mean, everyone wants to talk about how much their baby isn't sleeping, and how to keep them from crying and just all the joys, the ups and downs. And I felt so connected to this group of women. At the same time, I had this other curtain lift and I was in this other new world where there was really silence. No one talks about money and I heard that, "Oh, the wealthy don't want to worry about people only liking them for their money." But I wasn't worried about being liked for what I had. I was worried about being hated for it. So I kept it secret. I kept it hidden. So as the women in my mothers group started talking about what stroller to buy or what highchair to buy, I felt like I couldn't contribute. I didn't want anyone to know about my situation.

Bobbi Rebell:
Because a lot of the discussion had to do with best value, best bang for your buck, where can you get things for less. Price was a big part of that decision for them and it wasn't necessarily for you. Is that correct?

Jennifer Risher:
That's absolutely right. Yes. So although we were relating on every level to all the stuff that was going on as new moms, when it came to buying anything or thinking about like, I'd have to just be at home during the evenings when my husband was out working, he never came home, he was working really hard. And I felt like I couldn't complain about that. So there were a lot of issues that were kind of coming up for me that I couldn't share with other people.

Bobbi Rebell:
And how did that evolve? Did you become more comfortable with them? Did it start coming out? What was their reaction? And did they react negatively as you feared?

Jennifer Risher:
Well, it took a long time to evolve. It's hard to imagine money is a challenge that needs to be overcome. And I'll say up front that money does make life easier. So no one needs to shed any tears over my situation, but it is isolating. So I didn't talk about it. And normally I do, if I have a question, I ask my friends, "What should you do? What did you do?" I get other people's experiences but when it came to money, there was no one I could turn to. I felt like I couldn't talk. And it's taken me a long time to get comfortable enough to talk and to try and get other people to do the same.

Bobbi Rebell:
So what did you do that helped you get over that hurdle?

Jennifer Risher:
Yeah. I spent some time feeling a little on the outside, which was tough. And I think I spent a long time writing my book and that was part of kind of coming to terms with issues around money. And now I really want to get us talking about money because it is a way to connect and learn from each other. I mean, the emotions that come up with money are pretty universal because they involve fear. We're afraid of hurting someone's feelings, we're afraid of not measuring up or sounding unknowledgeable. And we all have some sense of money shame or money guilt. We all have a money story. Right? And so the more we can talk to each other about the emotions that come up for us, I think the better because we'd be more connected.

Bobbi Rebell:
How has it affected your friendships?

Jennifer Risher:
When you don't talk about something, I think it tends to loom large and take on a life of its own. It gives money a lot of power when you don't talk about it. But I think when you actually can have that dialogue, it kind of puts money in its place as a tool and a benefit. That's something that's not bigger than I am or than a friend is. So the people who know me and know that that's just something that I am lucky enough to have as a tool in my toolbox.

 
I really want to get us talking about money because it is a way to connect and learn from each other
 

Jen’s Money Lesson:

Jennifer Risher:
I think it is important to be transparent and to acknowledge those differences upfront. And when they come up, to talk about them, like if I want to go to a fancy restaurant and I know the person that I want to have dinner with, can't afford it, [inaudible 00:07:20] "It's on me this time." Or if someone feels like they don't want to go to that restaurant, they want to eat somewhere more within their budget, then we need to talk about it and make sure that those things don't become bigger than us and that we're in communication. So I think it really is important to maybe get uncomfortable for a little bit and to be vulnerable and really connect as people because ultimately, I mean, that's where life happens and that's where happiness happens. Is in our relationships and our connections with other people.

Jennifer Risher:
People say money doesn't make you happy. And I used to tell myself, "Oh, money doesn't make me happy. Well, it's not going to make me happy." Kind of secretly thinking that it just might, but now I can tell you from firsthand experience that yeah, it's nice, but it's not it. It really is those relationships that you have with other people.

Bobbi Rebell:
And it sounds like you've evolved. How would you have approached that group differently?

Jennifer Risher:
I used to want to keep things hidden and now it doesn't benefit me, it doesn't benefit anyone else either. I mean, it's not helpful to try and hide what you have or what you don't have because people can sense authenticity and I trust people enough to be able to handle the fact that I have money and that they can look past it and see me as just another person, because that's how I feel and I think that's important for us all to know. That, no, money doesn't make you special or better than or worse than. It's just one more thing that you have in your life. And I feel very fortunate that I have it in my life because it means that I can be generous and I am very grateful.




 
The emotions that come up with money are pretty universal, because they involve fear, we are afraid of hiring someone’s feelings, or not measuring up.. we all have some sense of money shame or money guilt.
 

Jen’s Money Tip:

Jennifer Risher:
It is. I'll tell you a little story because a friend of mine who is middle-class told me how she and her husband drove the same car for many, many years and finally, when it broke down, she bought an Audi Q5. She'd always wanted that car, she loved that car. But then when she was thinking about visiting her sister and driving up in the car, she started to worry about being judged. And in her mind, she heard herself through her sister saying, "Oh, aren't we fancy now? Probably too good for us," in her mind. Then she also heard herself justifying the car, "Well it was used. It wasn't that expensive." And there is an example of, you haven't even talked to your sister and you're making all these assumptions, you're telling yourself stories of what would happen if she had talked to her sister. My bet is that it maybe would be a little uncomfortable, but there's so much relief and connection that can come from addressing your fears of whatever she was afraid her sister would feel.

Jennifer Risher:
And then there is that, like you say, the ownership of, "Yeah, I wanted this car, I'm excited about this car, and I'm happy with it." And to share that excitement with your sister.

Bobbi Rebell:
Yeah. I think that what you're basically saying is, don't apologize for something. Don't create a conflict that doesn't exist. Don't prejudge that people are going to judge you for a purchase. Live your own life, do what you want to do, and let them react but communicate with them, discuss it. If they have a reaction like that to something you purchase, well, ask them, why. Why do they take issue with you buying something? And in some cases it could be they're taking issue because they have a real concern. Somebody might have a spending problem or something. It doesn't sound like that's the case here, but it's the dialogue. It's talking about it, and keeping that relationship intact and not presuming someone's going to judge you and therefore not buying it or even worse hiding a purchase.

Jennifer Risher:
Yes. Well said. Exactly. Yeah. I mean, it is that communication. A friend of mine told me like a year after the fact that she almost hadn't invited our family to join hers to see a Cirque du Soleil show. And she said, "Yeah, I agonized over it for weeks. I was worried that you would only want to sit in front row seats, which our family can't afford." I felt terrible. I didn't realize that she was worried about the finances, but our friendship meant more to me than front row seats. Didn't she know that? But I'm so happy that she said something to me. And the fact that she trusted me enough to bring up money really made me feel closer to her, and our conversation really, it ended up bringing us closer. It also made me more aware of how money might play a role in my relationships with other people and how I could be out of touch. Like that hadn't even crossed my mind. But hearing that from her helped me be more aware. So I think it's just a win win.

Bobbi Rebell:
Yeah. I mean, there's so many things. Who knows what we don't know? That people judge us, whether maybe somebody doesn't invite somebody to something because they think they don't have enough money, and they do want to sit in the front row seats, which is not very nice. But some people might say, "We want to go to this restaurant and we don't feel comfortable treating them. And so we're not going to invite them," when maybe they could afford it or would do it, and we just should talk about it. We shouldn't just assume and make judgments about people. And also we should buy things we want to buy if we can afford them and enjoy them and not assume we will be judged. So much wisdom.

 
It gives money a lot of power when you don’t talk about it. But I think when you actually can have that dialogue it kind of puts money in it’s place as a tool or a benefit.
 


Bobbi’s Financial Grownup Tips:

Financial Grownup Tip #1:

if you are the wealthier of your friends and you want to treat the other friend or friends to say a restaurant meal or the best seats at a show like Cirque du Soleil, you can make it a little less awkward by tying the outing to a special celebration. Maybe it's a birthday, or if it's a couple, maybe it's a couple's anniversary, or maybe there's a work accomplishment to celebrate. That way, you're treating as a gift for a reason, not because of the difference in economic resources.

Financial Grownup Tip #2:

The next time you're negotiating for a new job, or you're getting a raise, or you have any leverage in a job or some kind of venture that there's stock options as a possibility, get the stock options. They could pay off big.



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How to know when it’s time to fight to get paid (more) for your passion with The Rocket Years author Elizabeth Segran

Getting a PhD was an expensive, and time consuming investment for Elizabeth Segran. So the decision to leave academia did not come lightly. We discuss the season of her life when she came to the realization that it was time to pivot, and the financial grownup moment that clarified what she really wanted to be doing. 

Elizabeth Segran


Elizabeth’s Money Story:


Elizabeth Segran:
Absolutely. When I was 25, I took myself to a small village in India called Pondicherry as part of my research. I spent six weeks, the whole summer, walking through this tiny town, learning the language, floating on little boats in the water, exploring the food. And all of this was part of the research that I was doing. And it was one of the most remarkable experiences of my life. But what I'll tell you is that I had very little money in my bank account, and I was spending my 20s gathering all of these experiences, trying to figure out what I really wanted from life, and throughout that process, I wasn't making any money.

Bobbi Rebell:
And how did you feel about it at the time versus how you feel about it now?

Elizabeth Segran:
People often ask me, was it valuable for you to go do a PhD? Especially since, as I explained in my book, I entered the job market in the middle of the great recession. There were no jobs in my field. And so I had to rethink what I wanted to do, and I eventually became a fashion journalist for a business magazine called Fast Company. And I also am now a writer of books. And people are like what were you doing? Did you feel like it was a waste of time? And my answer is always, absolutely not.

Elizabeth Segran:
For those of us who are in our 20s and 30s, millennials and Gen Z, it is far more important for us to find work that aligns with our values, passions, and identity, than to think purely about compensation. And that sets us apart from our parents' generation, who were primarily interested in work that would pay the bills, and that would give us some sort of social status in life. For those of us who are in our 20s and 30s, we know that we're going to be working for 40, 50 years. And we know that that work is going to take so much from us. And so it is so important for us to spend our 20s figuring out what that path is.

Elizabeth Segran:
And for me, that was being in this tiny village in India. I didn't make a lot of money in those years, but I did get a very clear sense of what I value and what I want to be doing with my life. It took being away from the United States, being in this country, spending a lot of time reading and doing all this research about India and my culture and all of these different things that gave me a sense of what I really want to do in life. And so I would not trade that for the world.

Bobbi Rebell:
I want to know your opinion then on this pushback we're getting during the coronavirus pandemic. So many colleges are conducting classes virtually, and it's not the same experience for all the obvious reasons, but then there's this idea of what are we really paying for with an education? And the value of that four year traditional bachelor degree and we can extrapolate that to go all the way forward to a PhD when there's now a case being made for people just learning a trade. Is there still value in this whole idea of this extended period of higher education? What do you think about that whole idea that's being discussed now?

Elizabeth Segran:
I'm really sad to hear that many colleges are not just thinking about transitioning to remote learning during this period, but potentially make that part of their coursework going forward. And I'm really sad as well that the higher education is on the brink of collapse, and many people are not going to be able to get PhDs and other degrees going forward.

Elizabeth Segran:
Because there's lots of things that you can learn on the job. For me, I left with my PhD and then I became a journalist. I learned so much while I was practicing the work that I'm doing. And I think that that's true of many jobs. You learn on the job. But what you can't replace in higher that broadening of the mind, reading a lot. I'm spending time with other people asking really difficult questions about what life is about. All of that.

Elizabeth Segran:
It seems so frivolous, especially at a time when the economy is on the brink of collapse, but that is what we need in order to figure out what we want to be as individuals and as a society. It's in those conversations that we figure out what we want the world to be like. If we're closing off the spaces where we can have those conversations, those in-person discussions, the ability to travel to different locations and study abroad and explore other cultures, all of this stuff, if this goes away, I think that we're going to lose something very important.

 
There has been this ideal of finding your dream job throughout history but for most of time people didn’t have the ability to actually do that kind of work.
 

Elizabeth’s Money Lesson:


Elizabeth Segran:
Here's the main thing that I would like to communicate. I think that we're really lucky because we are among the first generations in the history of mankind who can find work that is an extension of our identity and ourselves. There's been this ideal of finding your dream job throughout history, but for most of time, people didn't have the ability to actually do that kind of work. For most of history, you had to be a farmer because that was the only work available to you. Or you had to learn a trade among a very small number of options that was out there. And even for our parents' generation, this notion was crystallizing, but the data shows that most people were still mostly interested in finding work that paid the bills.

Elizabeth Segran:
That is not true for us. We have the opportunity to find work and pursue work that aligns with who we are. And that is a huge gift. I think our 20s should really be spent trying to figure out what that work is for us and being patient with ourselves and going on these winding journeys to find it.

Elizabeth Segran:
Now, the data shows that 50% of people will eventually find work that is not just merely satisfying to them, but that exceeds their expectations. This is amazing news. Most of us will eventually find work that really makes us happy and really aligns with our identity.

Elizabeth Segran:
Now, the flip side to that is that it is really easy for employers to exploit workers who are working primarily out of a sense of purpose and out of a sense of passion, rather than trying to find good compensation. If we as workers are pursuing our work because we're passionate about it, it's really easy for employer to say that is compensation in itself. We're not going to pay you that much. Or, you're enjoying being part of the culture at this company, as a result, we're going to not compensate you enough. That is the downside to this new philosophy of work. And so the advice that I would give to people is once you figured out your path and you found work that is really engaging and passionate and that you will be able to do for the next 40 years, and it'll keep you happy. Once you've found that, you need to be really cautious about ensuring that you are properly compensated and that you have a good insurance and that you have good benefits because it's really easy to be exploited in this new way that we work.

 
It is really easy for employers to exploit workers who are working primarily out of a sense of purpose and out of a sense of passion rather than trying to find good compensation.
 

Elizabeth’s Money Tip:

Elizabeth Segran:
When you are considering taking a job, I would really caution you not to get distracted by shiny things that an employer puts in front of you like, "We have unlimited cold brew coffee on tap," or, "We have an amazing foosball table that our employees use," or "We have nap pods." I think it's really easy to get sold that this is a company that really wants to create an amazing culture and make you feel at home and all of that, because what you really need to be focused on is what is the salary that they're paying you? Is it on par with the market? Are you going to negotiate to make sure that you're getting paid appropriately? What is the benefits package like?

Elizabeth Segran:
I think it's really easy for brands to try and convince you that the work that you're so passionate about and the culture of the workplace that you're looking at is more important than your salary. And so you just need to not take the bait.

 
It is really easy for brands to try and convince you that the work that you are so passionate about and the culture of the workplace that you are looking at is more important than your salary so you just need to not take the bait.
 

Bobbi’s Financial Grownup Tips:

Financial Grownup Tip #1:

Elizabeth is adamant that we not allow ourselves to get exploited, and she is so right. But she also makes sure that we know that you have to be deliberate in the industry that you choose to join, because we can only control what we can control, which is our own choices for the most part. We can't change an entire industry's pay scale or the number of jobs that there are in the industry. She learned that pretty quickly about the academic world. You can read more about this in her book, but she goes into her decision to leave academia where only a small fraction of PhDs, and yes, she spent years getting one, actually work their making a grownup salary. Rather than just keep fighting, what is a harsh reality, but is reality, she went into a field that she also loved and where she was able to negotiate the right compensation for the work. And so she is doing something she's passionate about and she is getting paid.


Financial Grownup Tip #2:

Cut your losses. Whether it's a PhD, a law degree or whatever, if you spent money for an expensive education, the money has gone, regardless. The time has gone, regardless. When we were talking before the interview, I asked Elizabeth how she felt about spending so much time and money on a degree that she wasn't really using. PhDs, honestly, I'm intimidated by the whole idea. It is a lot of time. It is a big chunk of your life. But she still feels it was super valuable. And that education has a lot of value in and of itself. Yes, it is ridiculously too expensive right now, but that kind of education is not the same as a quick online course that teaches you job specific skills.



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What not to do when your investments tank with Financial psychologist Dr. Brad Klontz (ENCORE)
 
Dr Brad Klontz Instagram

After witnessing a friend make over $100,000 trading stocks, Dr. Brad Klontz went all in.. just in time for the tech bubble to bust. He lost the cash, but learned a lot of lessons about the market, and his own mental wealth. Plus: the quiz you can take to find out if you have a money disorder, and what to do about it. 


Brad’s Money Story:

Dr Brad Klontz:
So I didn't start out to be a financial psychologist. I actually started out to be a clinical psychologist, so to get through school I had to take out student loans and I'm sure some other people can relate to this situation. When I got out of school, I owed $100,000 in debt; student loan debt.

Dr Brad Klontz:
I grew up lower middle class. My mom says we were middle-class but lower and taught to be a healthy saver, not to overspend. I was also taught never have any debt, however, that was the only way I could get through school. So I, just to sort of set the stage, I had a lot of anxiety about having this debt. It was something that I wasn't comfortable with.

Bobbi Rebell:
How much debt did you have?

Dr Brad Klontz:
About a hundred thousand dollars?

Bobbi Rebell:
That's a lot.

Dr Brad Klontz:
Yeah, it was a lot, especially back then, but that's what I had to do to get my doctorate.

Dr Brad Klontz:
So I started my internship year. I was over in Hawaii and I saw a friend of mine make $100,000 that year, trading stocks. I would sit next to him at the computer and he'd be like, "Oh, I just bought 200 shares of EMC." I'm like, "What's EMC?" He's like, "I have no clue. Ha, ha, ha." Click. I saw him make $100,000 in the course of a year. I thought, what a brilliant way for me to get out of debt. So I'll just do the same thing.

Dr Brad Klontz:
So I sold what I had of value, which for me mainly was a truck and I put it all in the stock market.

Bobbi Rebell:
How much?

Dr Brad Klontz:
For me it was about like 10 or $15,000. I mean, I cobbled together everything I had and I had nothing beyond that and I put it all in the stock market. So this was everything I owned.

Bobbi Rebell:
Based on this one observation?

Dr Brad Klontz:
Well, I observed this over the course of about a year. So I watched this person make $100,000 trading stocks. So that's where I, where I came up with this idea. So I studied it for six months. I didn't just dive right in, Bobbi, but then I did. I dove right in and I had a fabulous two or three months and then the tech bubble crashed and I sat there and I watched all this money melt away. It was just a terrifying, terrible. I felt so ashamed and embarrassed. I couldn't believe I would do something so radically stupid with my money and I turned to the field of psychology. I did what grad students are very familiar with; I did a literature review, so I was going to dive into psychology and find these studies that have been done to help explain why a reasonably intelligent person would do something so stupid with his money.

Dr Brad Klontz:
I started to do the searches and I found nothing.

Bobbi Rebell:
Really?

Dr Brad Klontz:
Yeah. Really the field of psychology at utterly ignore the topic of money for decades. So I was kind of bummed by that. What I wanted to do was read a few studies, get my head straight, and move forward with my life as a clinical psychologist.

Dr Brad Klontz:
What I discovered is there was nothing there and so I decided to actually have to dig it around in my own financial psychology and what I found is that it was all my mother's fault.

Bobbi Rebell:
Okay.

Dr Brad Klontz:
That's sort of a psychology joke.

Bobbi Rebell:
By the way, your father, you're now in business with your father.

Dr Brad Klontz:
Exactly. But psychologists like to pick on mothers for some reason, typically because they're the ones who are most involved in there. But what I did is I actually, I did, I was like, okay, so I've learned, everything I've learned pretty much from my parents. So what I did is I hopped on a plane and I went back home and I sat down with my mother and then I did this with my father too, and I interviewed them, almost like an anthropologist would.

Dr Brad Klontz:
I'm like, okay, so I have this money psychology, I have no idea really what it is. I have a lot of anxiety around money, but where did it come from? So I sat down with my parents and by the way, as a grad student, I'd put them through this before and so it wasn't unfamiliar. So I was asking my mother, what was it like for you growing up? What was it like for grandma and grandpa around money? I got to tell you, Bobbi, I was shocked by some of the stories I heard.

Bobbi Rebell:
Like what?

Dr Brad Klontz:
Well, the one that was the most shocking for me was that my grandfather, my maternal grandfather, he lost all of his money and the family's money in the Great Depression. So he went to the bank one day and the doors shut. You have no more money. This was a traumatic experience and a lot of the research that we've done since then, there are a lot of these traumatic experiences around money that people have experienced in families or entire cultures or groups of people, and the story gets passed down in the anxiety gets passed down.

Dr Brad Klontz:
That's what happened to him and he's not alone. That happened to a lot of people, but what I didn't know is he lived to be in his mid-nineties he never put a dollar in the bank the rest of his life. That was such a traumatic experience for him.

Dr Brad Klontz:
He's like, you can't trust banks with your money; never put money in the bank again. He put it in a lockbox in his attic and of course it wasn't going so well for him financially and when he passed away, he was living in a trailer park. Super great guy, very generous guy, but was so traumatized by what happened around money, never even entered the door of possibly getting some interest or investing.

Dr Brad Klontz:
Now, my mother had tons of anxiety around money. I knew that. She didn't invest in the stock market, but she would put money in the bank and CDs. What I realized was there's this entire family story that I hadn't even heard of, but I'm playing out the next chapter and of course growing up in that family, I'm like, I don't want to be poor like you guys, so I'm going to do the opposite of what you did.

Dr Brad Klontz:
So I, I call it like a dysfunctional pendulum swing. I went from extremely anxious and conservative to the most risky possible investment and I got burned really badly and if I wasn't a psychologist, I wonder if I wouldn't have sort of blamed the market. This is actually what we're seeing happen now with a lot of millennials where they saw their parents go through a trauma; losing a house, delaying retirement, that kind of thing and there's a general mistrust of the markets and financial institutions within that generation.

Bobbi Rebell:
Do you think that's why a lot of millennials, and we're totally stereotyping here, guys are less into buying houses as a generation and less into credit cards, more into debit cards and more in to experiences than owning stuff because stuff you can kind of lose and experience is with you forever.

Dr Brad Klontz:
I think so, and again it is a generalization, but I think that there are surveys that have really borne this out like this. This is a real thing. Like they experienced a cultural phenomenon that has impacted how they look at money, how they look at investing, how they look at risk, and so absolutely. Just like that Great Depression generation had a cultural experience that led to a bunch of hoarding, frankly. A lot of people know relatives who lived through that, who are a bit of hoarders. They're saving stuff. They don't want to get rid of it. They have anxiety about not having enough.

Bobbi Rebell:
Did you pull the money out when the market crashed in the tech bubble or did you ride it out?

Dr Brad Klontz:
You know what, I did a combination. I think I actually still own a couple legacy stocks from then that I just hold on to just as a reminder that that we're all vulnerable. We're all potentially vulnerable to emotional decisions around money. I took it in the chin. A lot of these were stocks that just basically went belly up because things were ridiculously crazy back then.

Bobbi Rebell:
Oh okay. So it wasn't even an option to ride them out because a lot of good companies went down and then eventually came back.

Dr Brad Klontz:
Absolutely. But I was on the, I was going after the riskiest stocks possible within that tech sector because that's what I had seen my friend do and make $100,000.

We are vulnerable to emotional decisions around money.

Brad’s Money Lesson:

Dr Brad Klontz:
So the lesson is this, that the craziest behaviors you have around money, the things that you must struggle with, you're not crazy. They make perfect total sense.

Dr Brad Klontz:
If you understand the story that your family experienced around money and the beliefs that you got based on that story, either your direct experience or the experience that was passed down to you, and the research that we do, we call them money scripts. These are those typically subconscious beliefs you have about money and we've done a dozen studies on this now. These beliefs will predict income, net worth, a whole host of financial behaviors including credit card debt, et cetera.

Dr Brad Klontz:
So these beliefs are extremely powerful and most of us have no idea they're clanking around in our head. So yeah, that's the message I would give.

I was going after the riskiest stocks possible within that tech sector because that is what I had seen my friend do and make $100,000.

Brad’s Money Tip:

Dr Brad Klontz:
Absolutely. So it's understanding those money scripts and there's a couple of different ways to do it.

Dr Brad Klontz:
On Yourmentalwealthadvisors.com I've got the test that we've used in all those studies. That's a quick, simple way to look at them, or another way is to actually sit back with a paper and pencil and ask yourself, what three things did my mother teach me about money? What three things did my father teach me about money? If you have the benefit of them being still alive, go interview them, ask them stories. What was it like for them growing up? What was it like for your grandparents? Because again, these messages get trickled down. We have no idea where they came from, but they totally drive all our financial behaviors.

We saw a 73 percent increase in savings when people got really excited about what they were saving for.

Bobbi’s Financial grownup tips:

Financial grownup tip number one:

After you take Doctor Brad's Money Disorders Test, which as you heard called me out as being a workaholic and sometimes to a not healthy level, actually do something about it. In my case, Doctor Brad got me started with some ideas by pointing me to a recent video he did on YouTube for workaholics. Among the tips, taking the Rocking Chair Test where you reflect on your life and you think about where you wish you had spent more of your time. We will leave a link to that video in the show notes.

Financial grownup tip number two:

One of the things that Doctor Brad does is that he has a money mantra. For him, it goes something like this. I worked very hard today. I'm really happy with what I did. Now my wife, my children and my health are actually more important to me, so I'm going to stop working right now and I'm going to leave. So maybe we should all make money mantras. Something I've thought about before, still haven't done, something to think about.


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Episode 300! Being a Financial Grownup Really IS Hard

After 300 episodes Bobbi shares some of her hardest times as a financial grownup. 

Episode 300

Bobbi shares the Financial Grownup lessons she’s learned from her failures throughout life and how to put a positive spin on those failures.



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Life and Death and the FIRE movement with Choose Fi Author Chris Mamula

Learn how physical therapist Chris Mamula changed his whole financial path after experiencing two major life events. Chris shares the key steps he took to achieve financial independence on his own terms. Plus a money tip that will change how you approach gift giving. 

Chris Mamula

Chris’ Money Story:


Chris Mamula:
It's kind of funny that I'm on the financial grownup show, because I spent the first decade of my adult life doing everything to avoid being a grownup. The only motivation I had at all for learning about finance was how to escape work. And I wanted to basically be a ski bum or a climbing dirt bag, and that was kind of my motivation in life. My wife and I, we were married right after I got out of grad school. And we didn't think we could have kids, and so we were just looking for a way to escape the normal lifestyle. We were kind of in the process of doing so. We were going to move west in, this was probably 2012. My wife had a job offer in Utah with a company that manufactures ski gear and climbing gear. And it was kind of this dream thing, and I was just going to quit my job and we were going to wing it.

Chris Mamula:
And we had no idea what we were doing financially. And after a decade of thinking we couldn't have kids, we found out she was pregnant. And so that was the first shock. So we decided to kind of stay local where our family was so they could help us raise her and just have some support, and also so we could figure things out financially. And at the same time this was happening, my cousin and one of my favorite people in the world, she was diagnosed with cancer and she had multiple kids. And so we were really involved with helping her and helping her family. She ended up passing away about a month before my daughter was born. And so I just had this confluence of events where the highest of high of having a new child who we didn't think we could have, and this, I don't know how spiritual people are, but I kind of consider it a miracle after a decade of thinking that it wasn't even possible for us.

Chris Mamula:
And at the same time watching my cousin who kind of did everything right and she was in the process of dying, and then, like I said, she actually passed a month before my daughter was born. And it really kind of made me just question everything and say, you only have one shot at life. And I wanted to be there for my daughter and I still wanted to live this dream of pursuing this outdoor passions I had. And so how could I figure out how to just build a different way of life? And that's what kind of drew me into this FIRE community, and we ended up doing that.

Bobbi Rebell:
First of all, I am so sorry for the loss and I can only imagine how painful that must have been. What changes did it inspire in you specifically? I know we can make a blanket statement, it brought you into the FIRE community, which is Financial Independence Retire Early. But what specifically changed because of the birth of your daughter and then the loss of your cousin?

Chris Mamula:
Yeah. Something we worried about in the book is this idea of having an awakening. The gentleman who kind of, his name is Dominic Quartuccio, who discussed this concept when he was on the Choose FI Podcast. But he talked about how a lot of times we're aware of things. We're all aware that eating a terrible diet is bad for us or smoking is bad for us. Awareness though generally doesn't drive people to change their behavior and you need to have this traumatic incidents to have an awakening. And I think for me, that awakening was just stepping back, and these things that I've been avoiding for the first decade of figuring out my finances and figuring out how to design a different way of life, it was always there. It wasn't like it wasn't out there, but I just never went looking for it. I don't think I was dissatisfied enough, I guess.

Chris Mamula:
And then when I saw, I had my daughter, and I had this opportunity and I watched my cousin pass, and it kind of made me just get serious. And so I went out and I started finding this information, like I said, it was there all along, but until I had the awakening to go pursue change and actually take action, I was just kind of drifting through life. And I was following really bad financial advice because I never questioned anything, I just always assumed that it was too hard for me, and you needed an advisor and I couldn't figure this stuff out. And what I found, it was really quite simple once I took the time to sit down and just devote a few hours to it. But I'd wasted a decade and tens of really hundreds of thousands of dollars in fees and taxes by following bad advice because I never took the time to learn and to become a grownup.

Bobbi Rebell:
And you were married at this time. Tell me about your wife's role in all of this. Was she on board right away? Had this been something that previously had caused friction in your marriage, the financial, maybe just not paying attention to your money?

Chris Mamula:
My wife and I, we were kind of always on the same page financially. A lot of people think that to become wealthy you have to come from wealth, and we were definitely not that story. I think our biggest advantage is both of us came from fairly meager backgrounds financially, and so within a year or two of starting my career as a physical therapist, I just kind of became, I guess I would say disenchanted with the American medical system and I knew I wanted out. And so for me, saving and becoming this dirt bag ski bum, it was just a way of a totally different way of life. It was kind of a way of escape.

Chris Mamula:
For my wife, she came from a similar financial background, but her family struggled a bit more than mine. And for her saving was just safety, so we always saved. We lived off one salary and saved the other, so we were always doing well there. We just never took the time to learn the technical parts. And once we did start learning, I mean, we were able to save 10 to $20,000 a year in unnecessary taxes and fees that we had been paying without losing anything of quality. So it definitely didn't cause any friction, we were on the same page there all along.

Bobbi Rebell:
Give me one example of something that you changed after your daughter was born.

Chris Mamula:
When we started investing, really the only option we had when we started was to use a commissions based advisory, meaning they're paid on commissions for selling you products. And so the advice he gave us was to invest with him because he could have quote better options than we had in our 401k plan. So we bypassed that 401k plan. So just in income taxes every year we were saving enough we could have maxed them out, but we left probably $20,000 on the table, if not more. And at a 25% tax bracket, right there if it's 20,000, that's $5,000 in income taxes. And then you're investing it in a taxable account, so there now you're going to start generating taxes on your investments, which would be protected if they were in that account. So now we're talking about extra taxes there.

Chris Mamula:
And then over time, those fees, because of the account adds up, the fees that are charged on the assets in that account start to add up. So again, it was between 10 to 20,000. I actually broke down in a blog post how much we were paying, and it was 10 or $20,000 a year just for bad advice. And it wasn't like we did this one time where we got ripped off. It kind of made sense. The way he talked, it made sense and we bought into it, and we did this for a decade.



Chris’ Money Lesson:


I think the lesson there is, I think a lot of people, they wait for that cancer diagnosis, the divorce, the death, something like that to kind of shock them into making changes. What I want to kind of convey and what we're trying to convey in the book is that you don't have to wait to have disaster strike to have this awakening. If you have this awareness but then you see that there is a different possibility on the other side and you know which steps to take, you can start to make change on your own. And that's really what we encourage people to do and that's the lesson I would like to convey.


Chris’ Money Tip:


Chris Mamula:
Figure out what is that thing that lines up with your values. And so for us, it was travel. Instead of taking the time and the money to buy things for gifts, we really took that time and applied it to scheduling vacations and to plan vacations. We took some big trips. So again, I think a lot of people think FIRE is an extreme lifestyle where you give up everything. On our path to FIRE we've been to Africa, we climbed Kilimanjaro and did a safari. We've been to Australia and dove the Great Barrier Reef. We've been to the Super Bowl. So we've done a lot of things that we valued. We value experiences and we value time together, so we spend our time on those types of things.

Bobbi Rebell:
Basically spend time together instead of just purchasing items?

Chris Mamula:
Yes.

Bobbi Rebell:
Well said.



Bobbi’s Financial Grownup Tips:

Financial Grownup Tip #1:

This may sound a little bit harsh. Okay. Well, I am not part of the Financial Independence Retire Early movement, AKA FIRE. I am a big advocate for not spending your life at a job that makes you unhappy just for the money or the prestige. But I do also want to remind everyone that your dream job, which maybe is doing really good things for people that you feel really good about, is actually not a dream job if it doesn't pay you well enough to live the lifestyle you want. And be honest about the lifestyle that you want, my friends. Give yourself permission to take a job for the money within reason. Don't be totally miserable, don't get me wrong here. But if the money gives you the freedom to do the stuff you want to do outside of work, it's called work for a reason guys. That's okay. Work can be a means to an end, meaning get you to the way that you want to live. Things you love to do but don't pay are called hobbies.


Financial Grownup Tip #2:

If you're thinking about or a part of the FIRE movement, I admire your ambition and your drive. I don't have it in me to do the kind of sacrifices that so many of you make. But for the millions of people who are struggling just to pay their bills right now as we go through this historically painful recession, please be gentle on yourselves. Not everyone can save 50, 60, or 80% of their salary, even if you read every book on financial independence and do everything you can to adhere to the FIRE approach. Sometimes just making ends meet is pretty amazing too, so cut yourself a break.



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The extreme cost of incomplete personal finance paperwork with author and Nerdwallet columnist Liz Weston CFP®

When Liz Weston’s dad was on life support, the advanced care directive that would have allowed his children to carry out his wishes was incomplete, creating a potential cost of tens of thousands of dollars. Liz shares her story, a long with advice to protect your family’s healthcare wishes, and finances. 

Liz Weston

Liz’ Money Story:

Liz Weston:
my father was visiting his sister in Florida. My father lived in Washington state, and he had a massive stroke. Now, one of the things about Florida is that they're really good at keeping people alive when they have massive strokes, given their population.

Liz Weston:
So he survived it, but he was incapacitated. He didn't know where he was. He didn't know where he was in time. It was grim. And he had an Advanced Care Directive, which for people who don't know, that is the paperwork that basically named somebody else to make decisions for you if you can't make decisions for yourself regarding your healthcare.

Liz Weston:
So he had that document, but the only person he named was his spouse. And his wife was not only older than he was, but after a few weeks, she went home to Australia. That's where she was from. So my father was left in a nursing home, across the continent from his actual home, and we had no way to make decisions for him.

Bobbi Rebell:
So your father was living in Australia?

Liz Weston:
Well, half of the year. Half the year, he's in Australia, half the year, he was when he was in Washington. So he's stranded. And the thing was to get control, to be able to make decisions for him, we would have had to start conservatorships in two states. It would have to been his state, Washington state, and Florida. And when you figure you're putting down $10,000, just to start those proceedings, it was a freaking nightmare.

Bobbi Rebell:
So what happened?

Liz Weston:
Well, eventually, she did come back, and a nurse at his facility all but bullied her into signing a do not resuscitate order, because that was the problem, that he kept having crises. They kept taking him back to the hospital. They'd fix him, they'd send them back. So they were just keeping him alive for no good reason, with terrible quality of life. And that's why he had done the Advanced Care Directive in the first place. He watched my mother die of cancer. He knew how awful that could be when you're like lingering in that state. But because he named somebody who was older than he was and wasn't around and there was no backup, he was stuck in that limbo for four months. So it was grueling. It was awful.

Bobbi Rebell:
And for you and your siblings, what had you talked about in advance of this? Were you aware that this was a missing piece to the puzzle ahead of time, or this just all happened all at once?

Liz Weston:
It happened pretty quickly. I was just relieved at first, that there was any kind of paperwork, because I wasn't sure he had taken care of that. He was very private. He didn't want to be asked about his financial situation. I knew that they had done some estate planning because I'd seen my mother's estate plan, but I had no idea with him. So the fact that the document was even there was pretty helpful, but it would have been much more helpful if there'd been any kind of backup.

 
You want to make sure that the person representing you is a honey badger..  It’s somebody that is going to be able to push back against the medical industrial complex and make sure that you get what you want.
 

Liz’s Money Lesson:

Bobbi Rebell:
So what is the lesson for our listeners from this? What could be done in this situation? What if, for example, his wife had not come back? I mean, where does that leave you?

Liz Weston:
Yeah, we would have been in court. We would have been spending tens of thousands of dollars, trying to rest control, so that we could do what he wanted done.

Bobbi Rebell:
Right. And you're spending money for lawyers when you're not really fighting ... You're just fighting paperwork. No one's actually telling you that they don't believe this is what your father wanted. No one's actually against you. You're just in court because of the way the law is written.

Liz Weston:
Exactly. And we didn't know that there wouldn't be a court battle. I mean, she could have come back at any time and tried to fight. Who knows? But it was just a tense and really, really uncomfortable situation for everybody involved.

Bobbi Rebell:
How much could it have cost you? You said 10 to begin with in each state.

Liz Weston:
Yeah. I really don't know. I know these battles have gone to six figures, but I don't know.

Bobbi Rebell:
And that's not to mention the fact that there's nursing care going on during this time.

Liz Weston:
Yeah. And there's where we lucked-out, in a weird way, is because he kept being sent back to the hospital, the Medicare limits reset. And if you don't know, Medicare typically doesn't cover custodial care, which is mostly what he needed, except for right after a hospital visit, there's a limited time when they do. So we kind of lurched from one of those to the next. But at some point, if he continued to live, it would have been on us, all the custodial care, and that is incredibly expensive.

Bobbi Rebell:
So we digressed a bit. Let's get back to what the lesson is and how can people ... especially, if you have a relative that is very private, what options do you have in terms of maybe even just educating yourself to know things like that, the Medicare situation?

Liz Weston:
Obviously, we want to first take care of ourselves. So if you don't have this particular document, go to prepareforyourcare.org. So it's prepareforyourcare.org. They have forms for every single state, instructions on how to do this. That's the easiest way.

Liz Weston:
There's all kinds of questions you can answer about what you want and what you don't want. But the most important thing is to name the right people to make those decisions. You can skip all the questions if you want, if you put the right person in charge. So a lot of us have our spouses, but you definitely should have backup, one backup, maybe two. Ideally, those people will be younger than you, so that they are likely to survive you.

Liz Weston:
The problem with having your spouse is that the spouse might be involved in the same accident that takes you out, or that makes you incapacitated. So that's always a risk. That's another reason why you want to have a backup. And I use the phrase ... You want to make sure that the person representing you as a honey badger. And by that, I mean, somebody who's really willing to get up in the face of the medical care system to make sure your wishes are carried out. It can't be their wishes. It's got to be your wishes. So it's somebody that's going to be able to push back against the medical industrial complex and make sure that you get what you wanted. And that takes a little bit of feistiness.

Bobbi Rebell:
And what about ... are there ways to deal with elderly people that just refuse to speak about it? Are there ways to approach them?

Liz Weston:
Yes. And especially now with COVID-19 going on and people having these horror stories of getting sent off to the hospitals and stuck on ventilators when they don't want to be. I always like to come to discussions like this, having my own ducks in a row. So that's why I suggest, go take care of this first, and then you can bring it up with your elderly parent or the person that you're concerned about. And just talk about that, how you've heard of these horror stories of people getting interventions that they didn't want, or being stuck on life support. And you would like to know what they want. You want to make sure that their wishes are carried out. And do you have an Advanced Care Directive? Do you have somebody that's in paper, that you've named on paper and that you've executed that people particularly document to make these decisions for you?

Liz Weston:
And a lot of people, once you bring it up that way, they're willing to talk about it. You're not pushing and asking about your inheritance. You're not talking about a bunch of other things. This is a real quality of life issue. And I think older people are going to be willing to talk about it. It's not the same as talking about death, interestingly. It's something that's talking about, okay, the quality of life that you are experienced. I think people are more likely to talk about that than maybe death, although there are going to be the death deniers who think they're going to live forever. I don't know what to do about those.

 
If there is something difficult you need to do with your money, something you have been putting off make an appointment to deal with it. It can be months from now but put it on your calendar and treat it like a real appointment.
 

Liz’s Money Tip:

Liz Weston:
If there's something difficult you need to do with your money, something that you've been putting off, make an appointment to deal with it. It can be months from now, but put it on your calendar and treat it like a real appointment. And there's two benefits to that. One, is that you stop that nagging in your head that's telling you, you should do this. Because even if you're ignoring it, it's eating at you. And you know that, Bobbi, just as well as I do.

Bobbi Rebell:
So well.

Liz Weston:
But then it's something that's on your calendar. And if you treat it as, "Okay, this is the time I'm going to do that." You can make progress on any task, no matter how difficult it might be or how ... It might take more than one appointment, but at least you're getting started.

Bobbi Rebell:
You get that reminder. So give us an example of something that you've done, that, that worked for.

Liz Weston:
Thinking about changing the guardian for my daughter is something that my husband and I talked about, we worked out. Because as your kids get older, their needs change. When they're younger, you can ship them off wherever. When they're older, you want them to be able to finish school where they are. So the person that's taking care of them could change.

Liz Weston:
So we knew that we wanted to do this, and then I completely dropped the ball. All I needed to do is call an estate planning attorney, but I kept putting it off and kept putting it off. [inaudible 00:12:30] weird. So I finally just put a day on my calendar where I'm going to call Bert, our estate planning attorney, and get this ball rolling. And it was there. I took care of it. Boom. It was done.

Bobbi Rebell:
And it's a two-minute call, but we have that, where we kind of know in our head, we have all of these two-minute phone calls to make. And I tend to just make lists, and then I push it forward to the next day. But I like the idea of the appointments, especially if it's something that you know can wait. Maybe you're going to sign up for something, but you want to wait and see for whatever reason, if it melds with your schedule, but you also don't want to forget.

Liz Weston:
Yes. Exactly.

 
Whatever method you can stick with is the right method
 

Bobbi’s Financial Grownup Tips:

Financial Grownup Tip #1:

Nothing is forever and that includes your estate and health care planning documents. I myself realize I might need to update mine after talking with Liz. Estate planning isn’t just about money- more important frankly are things like the advanced care directive Liz talked about. Do the paperwork and make sure you also discuss it with anyone that could be involved should something happen. I’m going to use Liz’ appointment money tip and put an appointment on my calendar to make sure this gets done.

Financial Grownup Tip #2:

The coronavirus has taken it’s toll on keeping up with our support system- friends and family we used to just see on a regular basis.. Use Liz’s appointment technique to make a regular catch up time with your friends and family. So for example, you could choose 8am on Tuesday’s and Thursdays and create an open slot and every week book a half hour catch up call with a different friend during those times. I find if you offer a specific time- rather than trading ideas of times back and forth, it is easier to actually make it happen.


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4 Myths About Money and Investing With Work Your Money Not Your Life Author Roger Ma

Some of the most common advice is also the worst. Bobbi and her guest, certified financial planner Roger Ma discuss some popular myths and how investors can protect themselves - and their money- from going down the wrong path. 

Roger Ma

4 Myths About Money and Investing

  • Myth #1 - Earning a high salary will make you financially secure

  • Myth #2 - Renting is throwing your money down the drain

  • Myth #3 - Investing is the most important aspect of personal finance

  • Myth #4 - Investing is complicated


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Way before Coronavirus, Tiffany Smiley faced an unimaginable health and money challenge, and found the path forward

On a very special episode, More Than Me founder Tiffany Smiley shares the story of her husband’s brush with death, his subsequent blindness, and how she became a financial grownup because of it. Plus Tiffany's money tip on how to improve your personal finances during the pandemic.  

Tiffany Smiley

Tiffany’s Money Story:

Tiffany Smiley:
At 23, I was a nurse. I was emergency room nurse. Had my bachelor's in Science and Nursing. I loved helping people ever since I was in kindergarten. When they asked, "What do you want to be when you grow up," I wrote, "I want to be a nurse." It just was in me. And so there was no question out of high school, what I was going to go do. And so I went to school to get my bachelor's in Science. Married my high school sweetheart Scotty, who was a military academy grad. And I always joke that it was the picture of the American dream. He was a newly commissioned officer in the military, and I was a nurse, and our new last name was Smiley. You can't get a better last name than that.

Tiffany Smiley:
But it was the picture of the American dream. Until April 6th of 2005, when I received a phone call at 3:00 AM in the morning. And I was excited, because Scotty would call it different times. But this time it was someone else's voice on the other line. And they said, "I'm so sorry, but Scotty has come face to face with a suicide car bomb." He had been deployed in Iraq. "And there are shrapnel in both of his eyes. And I don't even know if he's going to survive." And this strong leader just broke down and started sobbing on the phone to me. So at 23 years old, my world blew up into a million pieces as well on that day.

Tiffany Smiley:
The next day I resigned from my nursing job, and I took my first one-way flight to meet Scotty out at Walter Reed Army Medical Center in Washington, DC. And I remember getting there and feeling so overwhelmed, and feeling the weight of the situation. And I remember thinking, "You just resigned from your job. Scotty is about to have no job. He's completely blind. The army doesn't want him anymore. And you're 23-24 years old. What are you going to do? How are you going to get out of this?" And it was in that moment that I realized, we really can create the future that we want. But you have to be willing to work hard for it, and believe in that vision more than anyone else's doubt.

Bobbi Rebell:
And you also had to take charge of all the finances.

Tiffany Smiley:
Exactly. I resigned from my nursing job. I walk into this situation, and all of a sudden I'm in charge of all of my finances, all of our finances, my student loan debt, our car payment, our rental. And I remember the stress of just having to figure it all out. The silver lining of it is that there's always people that can help. And I realized that very quickly, that I needed to reach out and not just hold it so close, and not share it. But say, "Hey, I need help with this. I need help." Ask. The answer is always no, unless you ask. And so I, all of a sudden, became in charge of it all, in charge of our future, in charge of making sure that we could put the puzzle pieces back together.

Tiffany Smiley:
My money story is that I went from a nurse. So I resigned for my nursing job. I realized very quickly, that's not going to be something I'm going to go back to. That my new future is going to take what I learned in nursing, and I'm going to have to create something totally different to fit my lifestyle. And so I refused to sign paperwork to retire my husband from the military. That allowed him to stay on active duty, which was a huge benefit to our family. And as he stayed on active duty, he went on and did some really amazing things. He wrote a book, he skydived, climbed Mount Rainier, he went to Duke and got his MBA.

Tiffany Smiley:
And in the process of writing his book, I said, "You're not just going to write this and have it go away." So I started a speaking business. And I always laugh, because I'm biology and science. And then I remember being on the phone with accountants crying like, "What do you mean you want a spreadsheet, and what are these numbers?" But you really can figure it out along the way. I never, in a million years, would have thought a source of income for our family in a way of paying off our student loans, and finding space to put a down payment on a house would come from a speaking business.

It really comes down to being the champion of your own life.

Tiffany’s Money Lesson:

Tiffany Smiley:
It really comes to being the champion of your own life. And in whatever that looks like, whether you're peeling yourself off the ground, like I had to at rock bottom. But saying, "I'm going to champion this life and I'm going to be a self learner. I'm going to dig deep," because the answers are out there. And I learned that, even though it was hard starting that business. I had no idea about the speaking world. But I learned so much along the way. And I'm so glad. I look back now and I think, I'm so glad I did that.

Tiffany Smiley:
I've learned so much from other people. I've learned so much about running a business. And I do love my accountants now. I wouldn't survive without them. But had I not forced myself into that uncomfortable area, I don't think we'd be living in the freedom that we have now. And so I would just say, be the champion of your life, and be as self learner. Because there is so much knowledge out there. And if I can do it, anyone can do it. You can save a lot of money by being a self learner. And to me, you save money and time. And time is money. So I would just encourage whoever's listening to this, to think outside the box, to champion your own life, and go out and be a self learner.

You’ve got to dive into books. There is so much knowledge in books. Reach out of your comfort zone.

Tiffany’s Money Tip:

Tiffany Smiley:
I think number one is, you've got to dive into books. There's so much knowledge in books. One that I just read that I love was by Sallie Krawcheck, Own It. So I always feel like I would reach out to spaces that I'm not very comfortable with. Like I would say that's probably not a book I would normally buy, but I wanted to learn, and I want it to be better. And so I think, reach out of your comfort zone, and read some books that maybe scare you a little bit, or you wouldn't normally pick up.

Tiffany Smiley:
Also there's resources. And people. I always say that we are each other's greatest asset. And we need to tap into each other a lot more. Because something you learned could be something you pass on to me, and it helps me in my business. And just like we hosted in More Than Me, we had you come on, Bobbi, for our expert coaching call, and help the women in our coaching call. I think discussing it, not being afraid to discuss hard topics or money topics or finance, that's something that helped me along the way. So I would say, reach out, grab some books, look for extra resources that are out there, whether they're membership groups, or of course your podcasts, Bobbi. There is knowledge, so much knowledge out there for us to get ahold of.

Tiffany Smiley:
And something I always love to do was after I'd read a book, I would discuss it with someone. So I wouldn't just hold it here close to me. I would go to someone, whether it was a mentor or a friend or someone else in business, and I would run the ideas by them, see if they'd heard of them, discuss them, and ask questions that I had in my own life. And I think there's a lot of value to that. It's very simple. But I think it's something we could all do, especially right now.

Bobbi Rebell:
You also have some resources that you can share with people. How can they learn more about what you're doing, and about you and your husband?

We are each others greatest asset and we need to tap into each other more.

Bobbi’s Financial Grownup Tips:

Financial Grownup Tip #1:

Tiffany advises that we read a book out of our comfort zone, and then talk about it with someone else. I'm going to add to that, and suggest that we reread books we read when we were younger. Our perspectives change so much. Maybe choose something you read in high school, maybe even middle school. I bet you see it a little bit differently.

Financial Grownup Tip #2:

Tiffany talks about learning from other people. But other people can also learn from you. So if you have someone in your life that you can help out, maybe take them under your wings a little bit, consider the time to help them learn from you.


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Why don’t friends ask more questions about your financial well-being? with Rich and Regular’s Julien and Kiersten Saunders

We ask about friends health, travel plans, and romantic relationships. But not about whether they are ok in their financial lives. Rich and Regular’s Kiersten and Julien Saunders share their experiences trying to get their friends to care more, and actually ask more about each others financial well-being, and money security. 

Julien + Kiersten Rich and Regular

Julien + Kiersten’s Money Story

Kiersten Saunders:
I quit my job about a year and a half before we were planning on me leaving. And it just got to a point where my time was better spent doing something else. I just felt like my days at work were wasted and that I was losing a lot of energy and creative space to do the thing that was bringing me the most joy.

Kiersten Saunders:
So I had started talking to Julien about potentially leaving early, probably six months before I actually built up the courage to do it. And in that process, he kept pushing it back to me like this is a you thing. You need to decide. And so I finally decided, and the first people I told were my parents, and they were just like, "Okay." And then when I told my friends, it was in the context of planning a brunch. They were asking for open dates because I had already trained them, everything had to be calendarized or I'd forget. And in that process I was like, "Oh, it doesn't matter because in three weeks I'm quitting my job and I'll have a ton of free time." No one had any questions. It was just like, "Okay, do we want a Southern brunch or a buffet?"

Kiersten Saunders:
And it was just like, "Oh." No one asked any questions about it. I didn't think that was odd at the time but in hindsight that's a really odd thing because if I said I was pregnant or if I was moving to another state, I feel like there would be more conversation. There would be more followup questions.

Bobbi Rebell:
By the way, and in the show what struck me is that you talked about if you were talking about the latest diet, they would have probed every little detail. And yet when you talked about this major life change, no one asked you how are you going to have income? What's going on? Tell us more about your business even, right?

Kiersten Saunders:
Yes, exactly. Yeah. I feel like there are certain milestones that we're conditioned to ask about and other ones that we're not, and anything that requires insight into money or finances or how the family is going to survive, I'm using air quotes, but those are the things that people are uncomfortable asking about probably because it feels invasive.

Bobbi Rebell:
What did it make you realize about yourself? Do you feel that you ask? If you were in the other position, looking back, do you ask friends? Do you feel comfortable asking them?

Kiersten Saunders:
That's a great question. I don't think I do. Conversationally I eventually get to be curious in other conversations, but if someone told me, "I quit my job," the first question isn't, "Well, how are you going to make money?" I might ask other questions like, "Oh, what happened?" or, "How did that feel?" I'm more concerned about their psychology then about where the money comes from, the finance part of it.

Bobbi Rebell:
I want to circle back to this in just a few minutes, but I want to get Julien's story. So you were a little bit ahead of the curve from your wife in terms of leaving your corporate life. Tell us about that experience. Was it similar to Kiersten's?

Julien Saunders:
No, actually. I made the decision to quit about 24 hours before I did. I'd been leading the charge. My wife had our first son in 2017 and literally a few weeks after that we launched the blog. It was a project that I just felt really passionate about and we were both doing it, but obviously she was a bit occupied with a newborn, and so it was just something that I launched because I thought that it was important, but slowly but surely it built up, it was gaining legs and I started to learn more about how it could turn into a business. And as I started to really envision what I thought the possibilities were that was bucking up against a time at my job where things were just getting really, really difficult. We had rental properties, the market was doing well, our portfolio was doing well, our business was doing well.

Julien Saunders:
And we had so much wind in ourselves. I really just realized that, you know what, I don't need this. It was really, really stressful. There was just bad times we were going through who knows what version of another type of transformation or reorganization. And so the combination of work stress, dealing with a newborn, I just said, you know what, it's time. If we're going to make a bet on anything, let's make a bet on ourselves. And I'm really, really glad we did that. But to Kiersten's point, when I decided to quit, no one asked any questions. It was like, "Okay." And I presume they just thought that I'd land on my feet, which I think is a fair assessment, but I don't think at the time anyone really understood. In fact, I don't even think I really understood that we'd be working on Rich and Regular full time. We were still... Had one foot in and one foot out. But I think it really speaks to just how taboo talking about money is.

Bobbi Rebell:
Now you're both in this business full time. What kind of conversations, if any, do you have with your friends and family? Do they ask, "How do you guys make money?"

Julien Saunders:
Yes, they do ask those questions, which I think means it's working. What we're doing is forcing people to really look at alternatives and to look inward with respect to how money impacts their lives. And yeah, they're all asking those things and they're blown away when we share the endless list of ways in which you can earn money on the internet. So through us, they are learning about that, and hopefully for those who are able and interested, they might even consider exploring this as a path for themselves.

Bobbi Rebell:
One thing that stands out that you guys talk about a lot is the idea of coded language when it comes to money. Can you explain what that is and how it applies to what you guys have gone through in transitioning from corporate jobs to having your own business that a lot of people are curious about, but maybe are hesitant to ask the questions. People use this whole different choice of words.

Julien Saunders:
It's funny because we even catch ourselves doing it every now and then, but I don't know that it's that different from what people do in relationships. And so you use just enough language to make the conversation not seem awkward, but you're not really saying anything. You didn't answer the question, you didn't give the person what they were looking for and you didn't even explore in really what you potentially could have in order to get to the root of the conversation. But yeah, I think there was a moment in the episode where we were talking about how much money you make, and now that I think about it, it almost seems like an SNL skit. But these are very real conversations. It's like, "Well, I'm doing okay." And that doesn't mean... You don't ask how much money you make, but you signal when you say I'm doing okay or we make good money or what was the last one, the upper level?

Kiersten Saunders:
Can't complain.

Julien Saunders:
I can't complain. I can't complain. Things are going well. There's all these things. Same thing in work culture, you get on the elevator with your friends and you ask how they're doing and they say, "Living the dream," and what they really mean is-

Kiersten Saunders:
I'm here.

Julien Saunders:
"I'm here. I'm surviving. I would love to be anywhere but here right now," but they know they can't say that. And so they signal by using this really fluffy language and as funny as it is, I think the problem is, we don't learn that way. We don't really understand how we feel or even respect how other people feel when we continue to use that language. And so we're hoping to inspire better conversations about money by exhibiting it.

Bobbi Rebell:
One of the things that I think is an interesting theme that you bring up is the balance between being transparent to help each other and help your friends and family by being a little more detailed that you joke about six figures can mean really anything, generally good, but it could mean so many different things, but also respecting that there are privacy, there are boundaries that you need to respect as well. So how do you balance that? Especially these conversations about when people probe about your business. In a way it seems like Kiersten you wanted them to ask you more, but yet maybe not too much more, right? How do people navigate that?

Kiersten Saunders:
Yeah. It's one of those things that you have to test and learn, try and see what happens because the answer is going to depend on the relationship that you have with someone and the trust that you've built in that connection, whether or not your boundaries are going to be violated or respected, depends on what you've set the tone with before the money conversation, which is why we stress that money conversations are rarely about money.

Kiersten Saunders:
If you don't have a foundation of trust and respect and love in some circumstances you could end up being hurt by that conversation. It could be something that prevents you from talking about money going forward. So it is this awkward dance that doesn't really have a straight answer, which is why we love video so much because you can see the brow furrow or the frown show up, or the smile disappear or the laugh, there are these nonverbal signals that tell you I'm okay with this conversation, even though to Julien's point, people don't have the words to say, "Yes, let's keep talking." You have to look for the invitation in other ways.

What we are doing is forcing people to really look at alternatives and to look inward with respect to how money impacts their lives.

Julien + Kiersten’s Money Lesson

Kiersten Saunders:
I want to say that the lesson without sounding flippant is that people really don't care. Your job, that's not the part of you that they care about. What you do for a living or how you make your money is not the part that people obsess over the way that you may think that they do. It's more around, do you feel confident in your decision? Do you feel good about it? And if that's the case, then I don't have any followup questions for you. And I don't feel the need to pry.

Bobbi Rebell:
I love that. Julien?

Julien Saunders:
I, in a very rare moment, I agree with my wife. 100%.

Kiersten Saunders:
Is this recorded?

Julien Saunders:
Yeah. No, I agree. I was nodding my head and saying, "Yeah, I think you're right." Because as I was flipping through several instances, I think she's absolutely right. Most people really don't care. In fact, what they're talking about are the good old days, right? Not your future. They're not worried about your future because they trust you. They love you. They want what's best for you. And they're going to support you however they can. But to her point, we tend to overcomplicate those things because we assign so much value to these other things. And we just make these situations muddier than they need to be. And we're not perfect. We trip over our own words and say hurtful things to each other probably more than necessary or usual, but we're human beings.

Julien Saunders:
And we hope that that shows through in the web series and really any other form of communication that we put out there. And so it's really just to encourage people to say, "Hey, don't be so afraid to make yourself vulnerable." I feel like I'm channeling Renee Brown right now, but it's true. Don't be so afraid to make yourself vulnerable, be honest because really, really beautiful things come out of making yourself vulnerable.

What you do for a living or how you make your money is not the part that people obsess over the way that you may think that they do.

Julien + Kiersten’s Money Tip

Kiersten Saunders:
So my everyday money tip is to focus on elevating or leveling up the things that you touch every single day. So for us that is the towels, the sheets, the coffee, the silverware, the things that I touch every single day or interact with every single day, when I really, really enjoy them it's like a little surprise that just extends its way through the day versus it being concentrated in something that I might touch every so often. And so for us, I just upgraded all of our towels and bedding and I enjoy every shower. I enjoy going to sleep every night and waking up and interacting with those things all the time.

Bobbi Rebell:
And Julien noticed right away.

Julien Saunders:
Absolutely. I slept like a baby last night.

Bobbi Rebell:
And the towels.

Julien Saunders:
Yes. I was dryer quicker. I don't know.

Bobbi Rebell:
You know what, we're going to leave it there because I want people to go to your YouTube channel and hear because there's actually a lot more to the story about especially the sheets, but especially the towels. There's a lot of details you guys need to hear about the towels. So we'll leave a link for sure in the show notes to your YouTube channel so people can get the full details.

Money conversations are rarely about money. It is this awkward dance that doesn’t really have an answer.

Bobbi’s Financial Grownup Tips:

Financial Grownup Tip #1:

Ask if you can ask. If you have a friend or a loved one having economic trouble or success, let them know that while you don't want to pry, you'd love to hear more details if they feel comfortable or as much as they feel comfortable sharing. You might be surprised at how much they appreciate your interest.

Financial Grownup Tip #2:

A follow up to the Saunders' tip about upgrading your stuff that you use every day and how great that is. Don't forget that when you do that, don't hold onto the old stuff. My family and I have been cleaning out and we realized, for example, that I have two sheets as back from what we use now, just sitting under the bed in a container.


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Adulting the hard way with Plutus Foundation founder Harlan Landes

Harlan Landes lost his car, his job, his apartment and his girlfriend all within 6 weeks. But the hard landing became a foundation for building a blog business he would later sell for enough money to be financially independent and start his dream non-profit.

Harlan Landes

Harlan’s Money Story

Harlan Landes:
One of the things I was interested in was arts management and being part of a nonprofit organization. So that's kind of where my career trajectory went after college. Here's the issue with that though. There's not a lot of money in that, and I came out of college with a fair amount of student loan debt. Not as much as students coming out of college now, that's for sure, but it was a sizable amount. And the role that I had was not a very lucrative role. It turned out that I was spending more money just to go to work, than I was earning, including my small amount of rent, including paying for food and all of my necessities. I just wasn't coming out at the end of the month with more money than I had at the beginning of the month.

Bobbi Rebell:
And had you been taught anything about personal finances before? And when you took out these student loans, were you fully informed? And did you fully understand what you were in for? Did you know the math ahead of time I guess, when you chose this career path?

Harlan Landes:
I knew that I was going to be in debt, and I knew that that was expected when you go to most colleges, and that it would also be expected that you would get a job afterwards and start paying it back. The details though, and the specific numbers, those weren't things that I thought about, or at least it wasn't imprinted into my brain at all. I just knew about these concepts of debt. I knew that I would have to pay it back. I didn't think about, well, what are my household expenses going to be? What do I need to live? What is rent going to look like? What are the groceries going to look like? How am I going to cook for myself? None of this adulting stuff.

Bobbi Rebell:
Okay. But then, Harlan, ignorance is really bliss, because you're living your life and the debt is slowly building up, but then, this is where it gets interesting.

Harlan Landes:
Yeah. So as I was going and completely ignoring things, ignoring the money, ignoring my responsibilities, moving from one apartment to another. Because of so many speeding tickets I got because my commute was so long, I was on the road a lot. Those speeding tickets were ignored because I had no money. I found out one day, driving to work, got pulled over and my car was impounded because apparently I had all of these speeding tickets that never caught up with me because my address changed so much and I didn't update the DMV. So many things going wrong in my life. And that was just the start of it.

Harlan Landes:
I also lost my job. I also lost my apartment, and I also lost my girlfriend, all within the same six weeks or so. So this was not a good place for me to be in.

Bobbi Rebell:
So what did you do? You actually did something that not a lot of people were doing at the time. What year was this about?

Harlan Landes:
Oh, this was about 2001, 2002. A couple of things happened then. I was lucky enough that my parents, my parents had been recently divorced. My father was still in the area. He had just moved in with his girlfriend, into her house in New Jersey, and they offered their basement up, well she offered her basement up. And so I was able to get settled and get focused, and find a new job that didn't involve needing a car, public transportation, and get started on the right path.

Harlan Landes:
I found some information online just about managing my money, because that was something that I sat down with my dad and we determined that I needed to make a budget. So I started getting really into it and the nerdy way that I would. And I started writing online. I started a blog. Now I had written blogs before. I had been writing on the internet since basically 1994. So I had a lot of experience writing online, and I decided to write a blog just to focus on what I was learning about when it comes to managing my own money, about investing, about saving money, about using banks and using credit cards and doing all this the right way to help myself, rather than put myself in a worse position. Finally, I was starting to look at my numbers and figure out what I could do to make them better every month. And it became a daily thing.

Harlan Landes:
I started off this blog called Consumers and Commentary, and the first post was basically a banking statement. I showed all of my balances in all of my accounts, all of my debt and just laid it all out there. And I did this anonymously and said, "I'm going to do this update every month. I'm going to post here about different articles and things that I'm learning about money." Really, I was doing it just for myself. I didn't really expect people to read along. Most of the time, people who wrote blogs would just do it for their own journaling purposes and didn't care if they had an audience. Some didn't even have comments, didn't build communities. But at the time I just wanted to focus on how am I going to get better. If anyone wants to read this and join me on this journey, you're welcome to, but I'm going to lay it out, I'm going to do it anonymously, but you're going to know everything about my finances and we're going to figure all this out together.

Harlan Landes:
And then, the recession hit. Suddenly, everybody was looking online for great information about how to save money, how to invest. All of this information started getting really, really popular. Blogs started getting a lot of new readers. Newspapers, with their websites, started looking at the financial blogs as a model, even for their own columns that they would publish online. And it just created this great relationship between bloggers, even some podcasters at the time, and the more traditional media. So it was a great time to be out there and be a part of all this building of financial content that would go on to help so many thousands and thousands of people.

Bobbi Rebell:
But it also became a self-fulfilling thing because your efforts to get yourself out of debt and create your own financial security, actually, that blog, you were able to sell it eventually. Tell us what happened.

Harlan Landes:
Sure. So probably a year, maybe a year and a half into having the site, I decided to put some ads on the website. There were not a lot of ads on blogs before that. And around that time, I was like, "Well, maybe I can put AdSense on my blog," these automated ads, maybe it'll make some money that will cover the cost of hosting the website and give me some satisfaction for the eight hours a day I was putting into writing content for the website, in addition to my eight hours a day at my day job. And it didn't take too long for this to build up. Of course, like I mentioned, people became a lot more interested in what was going on with people writing about money through the recession, companies, advertisers, started getting a lot more interested in getting in front of all of those readers around the same time. So the revenue potential for the website grew pretty quickly.

Harlan Landes:
And I was able to grow that to a point. And I was also looking at the landscape when it comes to earning money online through blogs, when it came to working with different advertisers. And I saw that there was some risk around 2010, 2011, and I became interested in offloading some of that risk by taking advantage of the success that we had through the website and seeing if there would be any potential buyers. And there were several, and I was able to sell the website and that was after it was making, it was earning a significant amount of income for me. I was able to quit my day job. And it became such a source of income that I figured if there's any way for me to offload this risk, it would be best for me at that time. So that's why I sold it.

Bobbi Rebell:
Interesting. And what was your plan at the time when you sold it? Were you going to retire? Did you always want to create some kind of a nonprofit?

Harlan Landes:
My mom had asked me when I was, I don't know, maybe a teenager or a preteen or something, she said, "What would you do if you had a million dollars?" And I said, "Well, I'd start an arts foundation." That's kind of what I said. I probably didn't even know what I was thinking or know what I was talking about at the time. But I was like, I want to support the arts. I've always been a supporter of the arts. And I worked in a music nonprofit after graduation in college and I'm back doing that now as well. But instead of starting an arts foundation or a music foundation, I decided to take what I had been doing the past decade or so, and turn it into a way to support the community that I helped build.

Harlan Landes:
That is why I took the Plutus Awards and turned that into a part of the foundation, the Plutus Foundation. Now I'm doing kind of what I said I would when I was thinking about what I'd do if I had the right amount of resources. It's a little shifted, although I am also spending a lot of my time back in the music field, working with a drum and bugle corps that tours the country in the summer, when there isn't a pandemic, anyway. So I'm doing everything I always wanted to do and I feel really happy about that.

Harlan’s Money Lesson

The lesson that I have is, well first of all, people talk bad about passions these days and they say, "Well, yeah, it would be great to follow your passion, but your passion has to be marketable." I was able to make things work. I got really invested into the whole idea of sharing my stories about money and my money issues. And I was so passionate about it and I made other people passionate about it, and I found a way to make that work. Even though when I started the website, it was never about money. That wasn't even a factor. But like you said, it was a self-fulfilling prophecy. It became the solution, or at least part of the solution, to my need to at least support myself. So that was good. So yeah, that's an interesting lesson that I like to share that's a little different than everyone else.

Harlan’s Money Tip

Harlan Landes:
What I would love for people to do is to talk out loud. I was able to write about my financial details, and I shared it anonymously just to make it so that I was more protected in case I wanted to ever look for a job again. My salary numbers, I don't want prospective employers to find out some details about my life so I kept that anonymous at least to start. I was as transparent as I could possibly be, sharing my income numbers, sharing my debt numbers, sharing my account balances. And sharing the truth about the decisions that I make every day, not being afraid to be vulnerable. All of these things can help you so much. We don't have to hide behind our numbers, and we don't have to shy away from this idea of talking about money. The more you talk about your situation, and that can be just talking to people in your life, or putting it out there online for the world to see and for you to be absolutely a hundred percent vulnerable, that will not-

Bobbi Rebell:
And you can be anonymous. You can still be anonymous if you choose. You can do an anonymous blog.

Harlan Landes:
Absolutely. You can be totally anonymous. You can put your name out there, whatever you want to do, whatever you're most comfortable with. It's just more about the stories and the truth, and letting people know that they're not alone in their situation. And that is so important because we all look at ourselves, we see that there's no one like us in the world. Of course, every one of us is unique. Our situation is unique. But there are so many things that we have in common, and if more people would talk about it, then it would be so much easier for everyone to feel less alone. And they can see that there are other people who have gotten through whatever issues they have, or are in the process of getting through it, and we can all join together as a team and solve some of those problems for ourselves. And we can solve issues in the world as we come together as well.

Bobbi’s Financial Grownup Tips:

Financial Grownup Tip #1:

It is okay, in fact it is more than okay to take a step back. Harlan had a lot coming at him all at once. He went to live with his family as an adult, to deal with it. I, by the way, did that myself at age 30 when I was having a really hard time in life. Cut yourself a break. Don't be afraid to lean on those who love you for support when you need it. Just make sure to say thank you.

Financial Grownup Tip #2:

Well, Harlan was very public about his financial journey. He also maintained his privacy by writing anonymously on the blog. Sharing doesn't mean revealing personal financial details that can invite trouble. Just be deliberate and thoughtful in what you make public.

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Learning where the money is before paying for your education with Sadie Collective co-founder Anna Gifty Opoku-Agyeman
Anna Gifty

When Anna Gifty Opoku-Agyeman looked for ways to fund her education, she deliberately chose to focus her studies on areas where there were ample opportunities for financial support like grants and scholarships for minorities. The Sadie Collective is the first and only organization that  uniquely addresses the underrepresentation of black women in economics and related fields. 


Anna’s Money Story

Bobbi Rebell:
Let's talk about, for your money story, you want to share how you got your education funded. We are in a time when there's so much controversy about how expensive an education is. We're in transition with this virtual learning. How did you successfully fund your education?

Anna Gifty:
When I first applied to college, I didn't have any financial aid. I actually applied to college park and I was admitted. And I went there for my first semester of college, and I left eventually and transfer to the University of Maryland, Baltimore County, where I graduated. And so the question, or the conversation rather, that I have with my parents was about how do we go about funding my education in state. The only reason I really stayed in state was to minimize the cost. I know there were other schools that I was interested in, especially within the DC area, since I'm interested in policy and economics. I was like, "Yeah. I definitely want to go to George Washington. But George Washington university is also one of the most expensive universities in America." So I knew that I wasn't going to get financial aid. I didn't want to get loans.

Anna Gifty:
And that was one thing that my parents also emphasized. They really did not want to get loans essentially. And my dad at the time, was also in school. And so that was the thinking that was going into how do I map out my own educational trajectory in terms of funding. In terms of when I transferred to UMBC, one thing I recognized was that there were individuals who seem to be getting paid over the Summer. I didn't know how they were doing it, but I did know that they were in STEM. And I did know that they were getting funded in terms of housing, food, and just the stipend. And I was trying to figure out how exactly are they accomplishing that?

Anna Gifty:
And that led me to connect with several different communities on campus, including the Meyerhoff scholars that I mentioned before. But also MARC U-STAR, which is now you ride scholars. And the MARC U-STAR program is really what ushered me into this world of research, and exposed me to the fact that there's actually a lot of funding opportunities for those who are interested in getting a PhD or doing some research related field. A lot of government agencies, as well as foundations will actually throw money at you to go and do these things professionally, because of the lack of diversity in those fields.

Bobbi Rebell:
Very interesting. So I'm hearing the first thing you did, is you thought realistically about what was worth the dollars. What's the return on the money in choosing the school. And then the second thing you did is you followed the money. You didn't look at a field that some people might look at that, and I don't want to call anything out as a journalist. But there are certain fields that have more funding and certain fields that don't, because of the market demands. You are looking and seeing the market had demand for people in STEM, especially recruiting probably women and minorities. And so you thought, "when I'm choosing what to do in life and what to study, I'm going to go where there's a need and therefore where the money is." So continue. Tell us the rest of your story.

Anna Gifty:
Sure. So what that led me to do, at the time I was a biology major. But I was exposed to this field of research, and biomedical research, and noticing that there was a lot of funds. I'm the kind of person where when I find out information, I am happy to share it with my colleagues and those who are coming behind me. And so there were a lot of different scholarship programs that were coming up through the NIH, coming up through the NSF. NSF by the way, is the National Science Foundation. NIH is the National Institutes of Health. And they have a lot of government funding to get more minorities into the biomedical profession. But at the same time, I also got exposed to data analysis, and that is what really led me to go and pursue mathematics. I ended up changing my major in my junior year. Which at first was kind of scary for my parents, but it paid off.

Anna Gifty:
So essentially when I switched to math, I also recognized that there was this field called economics, after having several conversations with colleagues and friends and teachers and other professors across the country. And that economics specifically, is the world's best kept secret, in terms of a profession that gives you guaranteed funding for your graduate education. You're definitely going to get a job after you graduate. And so thinking about all of these things, I said, okay. Economics is really something that I think for me, it speaks to the kind of questions I want to answer, but they also have tremendous funding opportunities. And one thing that I noticed was that there were internships that would pay tens of thousands of dollars for you to just go there and do some data analysis for somebody. And so that's something that I ended up doing. So I actually ended up participating in a Summer program that was in partnership with UMBC called the University of Chicago bridge program. And that allowed me to actually pay off the rest of my tuition for that year.

 
A lot of people have money to give but it’s not until you approach them and ask them about it that they actually tell you where the money is.
 

Anna’s Money Lesson

Anna Gifty:
My advice is simply to think about the different funding opportunities that are available within your field, and to be optimistic about that. What I mean is that, even if you're a journalism major, there's definitely funding for journalism majors. And so you have to go out and look at your network as well as your academic and professional resources, to see where the money is. A lot of people also have money to give, but it's not until you approach them and ask them about it, that they actually tell you where the money is. And so that's another piece of advice I would share with individuals.

Bobbi Rebell:
How do we even find those people though? If they're not advertising and they're not listed somewhere, where do you even begin? Especially now when everyone's stuck at home?

Anna Gifty:
That's exactly right. I think one thing that we have at our fingertips is the internet. So, actually doing a cold search, and looking up different opportunities and whether or not things align with where you are in life. But I think the other thing to look into, is people you're actually close with. You guys have professors or maybe bosses that might have access to networks that actually have access to capital. Those are the people you really want to tap in. Kind of drawing on the relationships that you have currently, to really build upon a network that allows you to gain access to funding, to do what you really want to do.

Bobbi Rebell:
Do you have any examples of what you would say in an email?

Anna Gifty:
That's a good question. The first thing I would say is obviously, "Hello. Thank you so much for allowing me to reach out." But then what I would go in and say is that, I'm somebody who's looking for funding opportunities right now for X, Y, Z. Can we get on a call? Can we talk a little bit more about this? And I think that you have to approach it like that. You can't say, "Can I talk to you so I can get money?" That's not how you want to approach it. You want to say, "Can I talk to you so I can learn more." That way, that gives room for that individual to actually speak on their expertise and their knowledge about the topic. They may actually tell you way more than you were going to initially ask for. And that's what you want to do in leaving room during the email.

Bobbi Rebell:
You make a really good point about listening. Because when you let them talk, you may discover that they have a need that you can fill, and get to know them better, and then develop that relationship.

Anna Gifty:
That is my hack for life. I always say that when you ask people enough about themselves, at some point, they will say, "What about you?" And that's when you can talk a little bit about your journey.

 
When you ask people enough about themselves at some point they will say “what about you” and that is when you can talk about your journey.
 

Anna’s Money Tip

Bobbi Rebell:
So for your everyday money tip, you have some advice, especially for young people who have to approach both the maybe Summer Internships, or their first jobs. And they're coming out of school at a very fragile economy, should they just take anything they should get? Or do you still have any leverage? And if so, how do you even ask?

Anna Gifty:
That's a tricky question, and it's a question I'm currently dealing with right now. And I think it depends on what you ultimately want to gain from the kind of job that you end up doing. So if you really just need a job, of course if somebody offers you a job, go take it. But if you are really trying to maximize the skills that you've been able to acquire over your collegiate education, then yeah. It might be worth waiting it out just a little bit, to see if something better comes along.

Anna Gifty:
I will say transparently in the economics world, they're going to be hiring like business as usual in the Fall. Because they're not deeply affected by what's happening versus the retail space. Which I think that obviously a lot of those jobs are just being destroyed by the fact that people aren't shopping, right? So I think you really want to gauge what industry are you in? Is it necessary for you to be working at this very moment? And third of all, is there a way for you to draw on the networks that you already have to gain access to the resources that you hope to get?

Bobbi Rebell:
And of course, echoing what we said earlier, think about the field that you're in. Think about the longterm viability of your career choices, and maybe you have to pivot.

Anna Gifty:
That's exactly it.

 
I am the kind of person that when I find out information I am happy to share it with my colleagues and those who are coming behind me.
 


Bobbi’s Financial Grownup Tips:

Financial Grownup Tip #1:

Take a good hard look at where your money is going and don't be in denial. I joked about it, but it's actually no joke. Fields like journalism are consolidating and having a tough time. I have so many friends that have been laid off and are taking large pay cuts, and really are still likely to be laid off even if they are still employed. They're really worried. So if you want to earn money, why would you go where the money is not? Now, I'm not putting down journalism per se, I love what I do. But you should think about the economics of the career that you are looking at. Anna is looking forward and sees a deep need for really smart data analysis and economics related jobs.

She will be in demand, and will have a negotiating leverage. When it comes to getting paid, she can ask for more money. Follow where the money is and where it will be, and get real about where the money used to be and maybe is no longer. There's a reason I have multiple income streams, but that's for another podcast.


Financial Grownup Tip #2:

Ask for the money even if it's not being openly offered, Anna says, "A lot of people have money to give, but it's not until you approach them and ask them about it, that they actually tell you where the money is." I am not a scholarship expert, but I know from some of the guests that we have had on this podcast, that a lot of money really does go unclaimed. Take the time to look and to ask. And that goes for any opportunity.


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Financial Grownup Guide: 6 ways to help your aging parents manage their money

As the coronavirus lockdown goes on, more elderly are separated from their families, and managing money for them can be a challenge. Bobbi is joined by Amy Blacklock and Vicki Cook, the team behind Women Who Money, for a checklist of ways we can all make sure our parent and older relatives finances stay on track. 

Amy Blacklock and Vicki Cook

6 Ways To Help Your Aging Parents With Money

  1. Tracking expenses and budgeting

  2. Check in on their technology

  3. Checking your credit report

  4. Monitor Charitable Giving

  5. Protecting them from people who are trying to scam them

  6. Long term planning for medical expenses


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The lesson from Brad Pitt that taught Middle Finger Project author Ash Ambirge how to sell like a superstar

A lot of us feel squeamish about selling but even movie stars have to sell their work. Ash Ambirge, author of The Middle Finger Project: Trash Your Imposter Syndrome and Live the Unf*ckwithable Life You Deserve shares her story of getting inspired by Brad Pitt to get past her fears and succeed at selling.

Ash Ambirge

Ash’s Money Story:

Ash Ambirge:
When I was watching TV one day from my apartment in Santiago, Chile, where I was living at the time, an ad for Brad Pitt's new movie popped onto the TV. And there, this guy is like giving this big interview. He's all over the place. He's really excited about his new movie. He's telling Oprah or whoever, Ellen at the time, all about this thing that was coming up. And I looked at him and I thought, "Oh my God, even people like Brad Pitt need to promote their stuff. He's not exempt from this either. And look at him doing a fine and eloquent job."

Bobbi Rebell:
How did you translate that to yourself?

Ash Ambirge:
Yeah. So when you see Brad Pitt standing up and saying, "Hey everybody, so my new movie comes out on March 3rd and here's what it's about and I really hope you guys show up," you realize that the key to selling has nothing to do with selling, it has everything to do with enthusiasm. Brad Pitt was enthusiastic about his movie and I wanted to feel that way too about the stuff that I was selling.

Ash Ambirge:
And so I started switching my approach. Every single thing that I was doing, whether it was an event or not, I started telling everyone about with the utmost enthusiasm. Because when I believed in the things that I was creating and making, other people automatically felt like they could believe in it too. And it created this chain reaction. And a part of that was also understanding that I could no longer sell the things that I wasn't really enthusiastic about.

Bobbi Rebell:
Wow. So true, and yet we don't always really process things that way.

Selling is always helping

Ash’s Money Lesson:

Bobbi Rebell:
what is the lesson for our listeners from that story? How can people make it their own?

Ash Ambirge:
Whenever you go into any interaction, and it doesn't matter if you're an employee or you are a freelancer, you have to approach it from the perspective of an advisor. This is what I look at now and it's like, "Okay, hey person. Yes, I'm really excited. Here's the stuff that I'm doing. Here's how I think it could help you." Talk to them about what you actually have to offer in the most brightest and brilliant way you can muster, as opposed to looking at it like, oh, I'm just a lowly employee or a lowly freelancer and I'm here just to kind of take orders from people and wait and hope that they give me their money and hope that they see that I'm actually awesome.

Ash Ambirge:
Instead, you have to look at it like you're an advisor and you are here to just be the most enthusiastic you can about this thing that you are selling. And when you approach it with enthusiasm and like, "Hey, I'm just here to help, let's talk about how I can help you," it changes everything from feeling ick and salesy, to being like, "Oh my gosh, this person is my guardian angel. I'm so excited that their here." They will be thrilled to hear from you.

Bobbi Rebell:
And that shift in mindset is key because people can tell when you're selling versus helping them. There's a difference.

Ash Ambirge:
Yeah. Oh yeah. And that's it, selling is always helping. We always feel like we're bothering people, but if you genuinely set out to help somebody, it doesn't even matter if you're just great at makeup, if you are great at finances, whatever the thing is that you're great at, that's all you're doing. You're showing up and being like, "Hey, do you need my help?" That's it. It's simple. "Hey, do you want my help? I have this thing for sale. You can totally buy it. Let's do it."

Enthusiasm is the greatest pitch there is

Ash’s Money Tip:

Ash Ambirge:
It does have to do with hot dogs and Jersey. It's called the hot dog theory of money. The hot dog theory of money is to help you anytime you get all scared and intimidated when you are sitting there in your boss's office, or you are asking a client to give you more money, A, because hotdogs are hilarious, and B, because they really do simplify this and make it way less scary.

Ash Ambirge:
So if you were a vendor on the Jersey shore and you're out there selling hot dogs, and some guy comes up to you and is like, "Yo man, hey, how much for a hot dog," you are not going to hm and haw and get all nervous about stating the price of the hotdog, you're not going to say, "Well, since it's the first time that you're here, maybe we could work out a deal," or, I don't know, "Did you have a budget in mind for how much you wanted to spend?" None of that, because we understand intuitively that if we're actually a vendor selling a hotdog on the Jersey shore, the price is the price is the price for a reason. It includes all of the manufacturing costs, it includes the delivery, it includes the packaging, the branding, it includes my time sitting there just selling these hotdogs, and whatever other costs are involved.

Ash Ambirge:
And it also is going to include the person who owns the company. It's going to include their profit, and we never ever factor in our own profit and our own worth when it comes to asking for money. So, the next time you have to ask for it, think about it. You are just stating the price of a hot dog. That's it. This is what it costs, would you like to buy it?

Bobbi Rebell:
That just makes so much sense. And that's something that really was a huge turning point in your business because you were making mistakes early on, and then by having that mentality, you started to have firm prices and it changed everything.

Ash Ambirge:
It did. I used to work in advertising before I became a freelancer, and one of the things I learned from that was they would send us out with rate cards and the rate was the rate was the rate for the magazine. And it was very straight forward. So I adopted that posture when I walked into meetings with my own clients now and just said, "Hey, so here's how much it costs. Here's what it includes." It's so much less complicated than we make it in our heads. The price is the price is the price for a reason and that includes every single thing about you that you're bringing to the table, from your enthusiasm about your stuff, to the way that you package it, to all the stuff that you know. I mean, it is so worth it, but sometimes we may seem way harder than it is.

Bobbi Rebell:
Well, it's hard because we can be insecure about our own self-worth. And your book, one of the many things that I love about it is there's so much in there that can give us the confidence to be more secure and to be stronger in negotiations, and also in advocating for ourselves and for our businesses. One of my favorite quotes in the book, there's so many, but anyway, one of them is, "If you build it, they will come is basically for a jelly donut to magically appear in your hand."

Ash Ambirge:
Okay. Seriously. I mean, and for my listeners, this is the kind of stuff, but you're making a real point. It's just not going to happen if you just think they're going to come because you built it, right?

Bobbi Rebell:
Yeah.

Ash Ambirge:
But the key really goes back to enthusiasm. Like when you are enthusiastic about the thing you're selling, even if it's yourself and your talents, then great. And it just shows up naturally and you don't have to put all of this weird professionalism around it and all this weird like anxiety that happens. Like you're just there to help everybody.

Bobbi Rebell:
And speaking of that, one of my favorite quotes is, "Enthusiasm is the greatest pitch there is," because of just what you said. If you love something and you believe in it and you believe that it's going to help the person who might potentially buy it, that's a much stronger sell.

Ash Ambirge:
It's a much stronger sale. And I've sold myself to companies that way as an employee and as a freelancer, no matter what it is. That's what they love about working with people because no one ever hired anyone to be unhelpful, right? So if you can demonstrate that you are here to legitimately help them, that's wonderful. And then they can figure out how to teach you the on the job stuff that they need to know. Enthusiasm is so underrated.

Bobbi Rebell:
Yeah. And a lot of us get tempted to offer to do things for free just to prove ourselves. But another one of the quotes that I love is, "Charging money is a sign they can take your offer seriously."

Ash Ambirge:
Yes. And so is showing up consistently for yourself in whatever form, and following up with those clients in some kind of a very systematic way shows them that you take their business seriously and they can trust you. Because there's nothing worse than some guy who's like, "Hey I can help you with your SEO for your website." And then he's like, "Hey, just give me admin access to your site," and doesn't do any kind of like contract or have any kind of process. Having those processes in place and actually sending out those kinds of things and charging fair good money is a sign the client can trust you.

Charging good, fair money is a sign the client can trust you

Bobbi’s Financial Grownup Tips:

Financial Grownup Tip #1:

You can find inspiration everywhere. Brad Pitt, not the first person you think of when it comes to business necessarily, and he didn't come from a privileged background. Brad Pitt did not go to a fancy college and he isn't even officially in the sales business, except he is, and to a large degree, we all are. Even if you are just even applying for a new job or trying to get a new client, you're selling yourself as a solution to their problem. That's the job to fill.

Financial Grownup Tip #2:

With all of us working from home these days, there is a temptation to go super casual. And in some cases, that can work, but Ash talks about processes, having set prices and being professional, running a business, a professional business. People take you seriously then. Let's not forget that you still need to be on time. You still need to look neat and professional, even if it's a little bit more casual. You want to follow up efficiently just like you would if you were getting up and going to an office. If you want somebody to give you money, don't forget her advice. You need to be enthusiastic, even as hard as it may be with everything going on these days.

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That time we joked about $18 cocktails with Dumpster Doggy’s Amanda Holden
Amanda Holden

Pre-coronavirus we joked with Dumpster Doggy Blog’s Amanda Holden about her decision to upsize her life and move to New York City, and all the ridiculous expenses that were becoming part of her new NYC life. 


Amanda’s Money Story:

Amanda Holden:
I just made the move. I came out to New York City alone. I've never lived on the East Coast before. I moved from Portland, Oregon, and so it was a super big change, but one that I had started thinking about probably about a little bit more than a year, a year and a half, two years ago as something that I wanted to do. And so I saved up my money. I built up my business. I waited until I was ready and then I moved out here for no reason other than I wanted to be here.

Bobbi Rebell:
I love that. Tell me more about what the change was like financially.

Amanda Holden:
Sure. So I did market research on rent prices and then also just normal cost of goods, groceries, also sales tax. I moved from a state that didn't have sales tax, so everything is going to be automatically about 10% more expensive in New York City, so taking that into account as well. And what I did, and this is not necessarily what everybody has to do, but what I did is I wanted to make sure that I had a year's worth of rent saved and a year's worth of my business taxes saved. So I actually saved quite a bit of money in cash before making the transition, knowing that it's really hard to understand how expensive it's going to be to live in a city until you're actually doing it yourself.

Amanda Holden:
I asked friends and I can hear from them, but they live different lives than I do and so what I spend money on is not what they spend money on. I knew that some of it's a guessing game and just getting to a point where I had a big enough cushion that I felt comfortable doing so was essentially all that I did. And I'm really lucky in that I am extremely light on my feet. It's just me. I moved with literally two suitcases and I'm not even exaggerating, and that just makes it really easy as well. If I need to pick up and leave and go back, then I can certainly do that, which helped give me some flexibility as well.

Bobbi Rebell:
So tell us more about what was as you expected financially and what surprised you financially moving to a bigger city and a more expensive city?

Amanda Holden:
Bobbi, every single cocktail here cost at least $18.

Bobbi Rebell:
Yeah, that's not bad. 18 sounds about right. Definitely, you can go more.

Amanda Holden:
It's truly terrible. So I moved from Portland, Oregon, but I also lived in California for the majority of my adult life. I was in school in L.A. and then working in investment management in San Francisco. Which is an expensive city.

Bobbi Rebell:

It's an expensive city.

Amanda Holden:

It's not cheap there either. No, it's not. But when I was there, the years that I was there, I left actually in 2013, which is crazy that it was so long ago, you could absolutely, the bars I went to, you could absolutely walk in and get a whiskey soda for $6 or $7. At least the places that I was going to. But in New York city, I don't think that I quite expected that my fun budget was going to need grow by more than double because Portland is a really cheap uneasy place to drink. And so that has been a surprise. Obviously, I'm paying more in rent, but there's some other things where I feel like I'm saving money. I don't have a car here. I had a car in Portland, and so that's nice. I love being able to walk. I love living in a walking city. I love public transportation.

Amanda Holden:

That's been really great to not have to have my car and so after it all shakes out, yeah, I'm definitely spending more money here, but I'm also just pretty naturally good at sticking to a spending plan and even in a more expensive city, I do a pretty good job of saving.

Bobbi Rebell:

One thing that a former guest here on Financial Grownup said, Barbara Corcoran, she talked about the fact that she liked having a little bit of a fire under her because it made her want to earn more. And she says it works, that needing to have more money to live the life you want actually motivated her successfully to earn more money. What do you think about that? Do you think that being here has helped your business because you want to do all the things, you want to be able to go have that $18 cocktail, if you want it?

Amanda Holden:

Absolutely. I think that's absolutely a driver and maybe even more than that, just being surrounded by people who are doing and who are ambitious and who are trying to squeeze every last drop out of life and it's not like people in Portland aren't doing that, people in Portland are absolutely doing that, I know some of the most wonderful and creative people there, but the pace of life is certainly slower. And so there's just a different cadence to being in New York City that I think helps and it's energizing and I feel very alive here. Man, nothing like walking through the streets of Manhattan and getting an umbrella right into the eye to really make you feel alive when you're here. Yeah, that's definitely a motivating factor.

Bobbi Rebell:

Looking back, are there things that you in retrospect would have done a little bit differently in terms of the preparation to basically up-size your lifestyle? I mean, it's just a more expensive place to live.

Amanda Holden:

I think that doing the saving is doing the work. Coming with some sort of financial cushion was imperative to me moving without taking on a whole bunch of financial anxiety, because I could see having a bunch of financial anxiety. If I was to do one thing differently, I probably would have worked on creating some more passive income streams before I got here, not only because having a passive income stream is really helpful, but also because the cost of building out something like, let's say, a video course or something like that is going to be much cheaper to create in Portland than it is going to be in New York.

 
There’s just a different cadence to being in New York City ...  it’s energizing and I feel very alive here.
 

Amanda’s Money Lesson:

Amanda Holden:

I think that the lesson here is that if you have a financial goal, it is worthy and you don't have to listen to what anybody else says your financial goal should be, but just make a picture of it in your head, make a bank account to match it, and then just hit that goal hard. I'm a firm believer in the value of really conceptualizing your goals and really thinking about it often, like, whatever, put it on your mood board, I don't use Pinterest, but put it on your Pinterest, whatever it is, and working towards that specific goal because it is so much more motivating than if you have just some random savings account that you're just putting money into with no particular goal in mind.

Bobbi Rebell:

Did you have deadline and a specific amount of money and work back from there?

Amanda Holden:

Well, really my deadline was earlier this year doing my taxes.

Bobbi Rebell:

Mm-hmm (affirmative).

Amanda Holden:

And so I had an idea of how much I would owe in taxes. Last year was my first full year self employed doing my own business and so I had an idea of what I would owe in taxes. But you always kind of are like, "Well, until I actually do it, I could be way off. Am I going to owe $1000 or am I going to owe $40000? Where is it going to fall?" And so luckily once I did my taxes, I hired a CPA to do my taxes for the first year, I found out that I owed exactly what I expected and so therefore I had enough cushion where I was like, "Okay," I told myself this was my deadline. If I kept my cushion and didn't pay it all to self employed taxes, that I would move to New York City.

Amanda Holden:

And actually one of my good friends, I don't know if you know Emma Pattie, but Emma in Portland, she, on tax day, literally looked at me and she's like, "So are you moving to New York City?"

Bobbi Rebell:

Oh.

Amanda Holden:

I know, and I was like, "Oh, I guess I did say that, didn't I? Yeah, I guess I should go. I guess I should go now."

Bobbi Rebell:

We love accountability. Accountability is everything.

Amanda Holden:

I know. I was like, "Dang, I forgot I had said that.

Bobbi Rebell:

Yes, tell people things. That's one of my favorite tips, is actually telling people because then you have more ownership and accountability.

 
If you have a financial goal, it is worthy and you don’t have to listen to what anybody else says your financial goal should be
 

Amanda’s Money Tip:

Amanda Holden:

So my everyday money tip, if you found $300 to spend at Target, then I encourage you to consider that you have money that you can also invest in a company like Target or invest in companies in general, invest in yourself and in your future,

Bobbi Rebell:

Right. So take whatever budget you were going to spend wherever you were going to go shopping and instead shop for the stock of that company. But make sure it's a good investment too. Don't just buy blind leave. We don't want to tell you to do that, of course.

Amanda Holden:

Right, right. And this is just an example.

Bobbi Rebell:

Right. But I love the analogy because when you rethink it and you approach something differently, wait, I was going to spend $300 on groceries for my very large family at Whole Foods, maybe I can spend less and invest the extra in Whole Foods. Not necessarily recommending that investment, but the idea is there.

 
I’m a firm believer in the value of really conceptualizing your goals and really thinking about it often
 

Bobbi’s Financial Grownup Tips:

Financial Grownup Tip #1:

I love that Amanda's friend Emma held her accountable. Accountability is a great tool to use. Without it, I know I would not have accomplished many things in life, so however that works for you, tell a friend about a goal and give them permission to check in with you on your progress, and yes, to hold you accountable.

Financial Grownup Tip #2:

Let's talk about risk tolerance. It's being tested for a lot of us right now. Amanda took a huge risk uprooting her life and moving into a more, let's say, financially challenging city. Given the economic chaos we are all now seeing with the impact of the coronavirus, was it a mistake? I say no. We make the best decisions for ourselves based on the information and the goals we have at that time.





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Financial Grownup Guide: Managing Financial Anxiety During the Coronavirus Crisis
Financial Anxiety Instagram

Financial Anxiety is surging in the wake the coronavirus crisis. Here are some ways to manage it and get through it without making financial moves you will later regret. 

Some ways you can manage financial anxiety:

  • Resist the urge to do something - like sell stocks- just for the sake of doing something

  • Be sure that you are making regular contributions through your paycheck to your retirement account

  • if you aren’t already, automate as much of your finances as you can- including debt repayments and savings.

  • Try to lower your interest rates on any debt you have

  • Spend time at home with family

  • Catch up on some reading

  • Watch a movie at home (throw in some popcorn if you want)

  • Take a walk in the park or around your neighborhood

  • Listen to some music

  • Practice some meditation

  • Talk with a Financial and/or Mental Health Therapist- Many of which are available remotely

  • Anti-Anxiety Medications- After talking with your doctor, of course

  • Be mindful about where you are getting your news

  • Do the things you meant to do, but could never find the time

Stay healthy everyone!

Episode Links:

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Financial Grownup Guide: 5 essential ways to create a successful business from anywhere with Entrepreneur Cait Scudder
Cait Scudder Instagram

Entrepreneur coach Cait Scudder built a 6 figure business while living abroad overcoming numerous obstacles. She shares her specific strategies to help build a grownup business focused on sustainable product growth and revenue streams. 

5 essential ways to create a successful business

Cait Scudder:
Well, thank you so much for having me. It's great to be here and I'm so excited to be talking about this. I think for so many entrepreneurs, creating a successful business, whether you're running it from a laptop or abroad or whether you're running it out of your living room, feels like it's this enigmatic thing. So, I'm really excited to break down some really tangible steps to help your listeners apply it to their own businesses.

Bobbi Rebell:
Yeah, and I'm a little bit of a snob about this. I don't like all this mumbo jumbo. You are specific, and focused, and I love that. So, you've got five tips and then we have some other special stuff after this. So, stick with us, guys. Number one is basically, figure out the problem that you're going to solve for people, right?

Cait Scudder:
Absolutely. So, the first thing I would say if you are looking to build a six-figure business, and scale it to multiple six figures and beyond, is you have to be so crystal clear on the problem that you help people solve. It is not enough to just say, "Well, I want to be a consultant for leaders" or "I want to be a health coach" or whatever other niche that you're in. Dial that right in to get so specifically clear on the problem that you help your clients solve and how you do that with the solution that you offer.

Bobbi Rebell:
So, what would be an example of a client that had this problem and how do they really figure out what problem they were solving for?

Cait Scudder:
So, one of the exercises that I lead my clients through, let's take a health-coaching coach, for example. If you are looking to build out a health-coaching business, somebody who helps their clients achieve either weight loss or higher levels of energy, the problem that you might help somebody solve is losing 15 pounds or losing 20 pounds. What you need to do if you want to dial that right in and then be able to build a compelling brand and a compelling message from that is, get super clear. Not only on that problem point as if it's a bullet point in your notebook, but what's the pain that somebody is experiencing as a result of having that problem? So, one of the things that I think happens a lot is entrepreneurs get stuck in this messaging spiral of, well, I'm listing out my client's problems, but they're not responding.

Cait Scudder:
I think the biggest thing that happens when we do that is that we're not actually speaking to the pain, the ripple effect pain I call it, that those problems caused. So, for example, if a client is struggling with low energy, they're feeling overweight, they're feeling not confident in their bodies, how is that actually playing out in their lives? Maybe they can't walk up the stairs without running out of breath. Maybe they can't bend over to pick up their grandchild and not feel like they have to sit down. So, really dialing your messaging straight in to the problem that you help people solve. The pain that it's going to help them get out of in painting the picture and creating offers that help somebody do that in a step-by-step way is such a powerful step for your business and for your marketing.

Bobbi Rebell:
Which brings us to your second tip, which is to figure out what exactly the offer is.

Cait Scudder:
Exactly. So, the second thing that you need to do is build out an offer. I always say to my clients, especially who offer their services, so consultants, any kind of strategists is, it's very, very important to be able to build a product in your client's mind as if it were a tangible product that you could put on top of your desk. So, if you're offering a six-month consultancy package or a retainer offer, what does that look like? What's the result that somebody is going to get? And the way that you want to think about your offers is in two different pieces. The first is the framework, and the second are the features. So, your framework might look like, for example, in my business coaching consultancy, I have a framework that's based on three different things: energy, strategy, and sales. When you can nail all three of those as a business owner, you are golden.

Cait Scudder:
So, the energy piece is, what does your vibe put out? How are you attracting your ideal client, how you are attracting your audience. The second piece of strategy is, what are the offers that you're building out? How are we marketing you in a way that is magnetic in a way that draws your people in? And thirdly, in sales, obviously, we need to make sales if we're going to be in business. So, what I really recommend entrepreneurs to do if they're struggling to build out an offer, is think about what's the framework that you move somebody through and what are the features? How long is your package for? What does it include? What's the scope of work? And when you can be so specifically clear on the process that you move somebody through, the framework, and the way that you do that in the tangible breakdown, the features, that's when you really have a rock-solid offer to bring to the market.

Bobbi Rebell:
The third thing is something I am so uncomfortable with myself, get comfortable with marketing. It is so hard, Cait. I feel this personally.

Cait Scudder:
Really, Bobbi? You're definitely not alone. And I have to be honest, at the beginning when I started my business, I felt so uncomfortable with it. I felt like, "Hang on, squawking about all of this stuff that I do for other people like this is so uncomfortable." Here's what I've come to see it as. When you are marketing your services or your products or your free content even, because let's be real, promoting a podcast or promoting a blog article, all of that is marketing. You are educating and you are empowering your audience with pieces of content, with pieces of information, and pieces of education that help them move towards a result. And I think that when you can have that internal shift as an entrepreneur from, "Oh, this is so self-indulgent. Who would want to read about this? This is so self-aggrandizing." And really flip that script to say, "Hey, me showing up and waving this flag loud and proud is helping somebody else who's seeing this achieve a result," and that is such an empowered place both for you and for your audience.

Bobbi Rebell:
The fourth one, also a pain point for me, confidence in selling. I always struggle with this, Cait. I really do.

Cait Scudder:
You know what? I hear you and especially for women, Bobbi, I personally think that we are not necessarily taught to move into a sales conversation or move into a sales context, with the same level of permission and confidence that for whatever reason I feel like men just intrinsically feel. I'm sure that's not the case for everybody, but I definitely know so many women who struggle with this piece.

Cait Scudder:
Here's my take on this. When you sell somebody your product or your service, you are giving them the pathway to a solution. If you don't sell, if you don't speak about what your offer is, if you never let somebody know how they can work with you and what's possible as a result, you are literally robbing from them the possibility for getting that result and you helping them. And I think when you really flip that script and look at, "Hang on, this is not just some selfish manipulative, greasy car salesman tactic. This is me showcasing the possibility that somebody has to achieve this solution with me." You really put yourself in the game, and you give your market confidence to buy from you.

Bobbi Rebell:
And the fifth thing is, be consistent.

Cait Scudder:
That is absolutely right. I think that there is no... One of the best pieces of advice, Bobbi, that I've ever been given in entrepreneurship is, don't get too high and don't get too low. When it comes to being your own boss and running things your own way, creating your own schedule, running your own team, there's so many opportunities to get knocked off your horse to feel like you just want to throw in the towel and crawl back into bed and you just don't want to do it. And that is the biggest thing that I think swipes entrepreneurs off their path is, feeling like I had a good day, I want to show up, had a bad day, I don't want to show up. Guys, if you take one thing away from this, let it be this. You are going to have great days. You're going to have hard days. It's your commitment to staying the course. That is the thing that's going to see you through. Just remember, you cannot fail if you just keep going.

Bobbi Rebell:
I also want you to share, it's kind of a bonus for our listeners. You have a lot of everyday things that you do. Some things I do too that really help in terms of the day-to-day, like the way that you schedule your week, which is something I do as well.

Cait Scudder:
Yes, absolutely. So, one of the best hacks, oh my gosh, this just saves so much time, so much mental bandwidth for me is scheduling a CEO day. So, on Mondays, I mean, I'm on the phone a lot of the time, whether it's on the phone with clients, group calls, individual calls, collaborators, I'm on the phone a lot. Mondays are my CEO day, which means I don't take any calls. Monday is my day to work completely on my business, and not be in anybody else's business. And that has been so helpful for not only block scheduling and batching out what I need to do in a week, but also for keeping me super on point when I'm coaching on the other days and just very, very focused on what I need to do. I think that as entrepreneurs and as CEOs, one of our biggest forms of currency is our focus and our attention. So, scheduling in a CEO day is going to massively help you feel organized and sane as you move into the week. And I recommend doing it on a Monday because who doesn't love moving into the week feeling organized and sane?

Cait Scudder:
The second thing I would say is, create a little routine for yourself on a daily basis. And I don't mean wake up at 5:00 AM, meditate, do power yoga, sit in lotus for 25 minutes. No, you don't have to do any of that. For me, one of the things that I have is a non-negotiable. I wake up, I have some water with lemon, I exercise for half an hour to 45 minutes, and I move into my day after doing a little bit of gratitude practice. And I might think about things in the shower. I don't spend hours journaling in the morning. But I think that if you can mentally and physically prime your body in the morning, you're really setting yourself up for success.

Bobbi Rebell:
You also talk a lot about the mindset that's involved because it's important that we be aware of what other people are doing. First of all, we learn from them and you should just always be aware of competition, let's be real. And also, I believe a lot of competition, it's actually expanding businesses. So, I believe in cooperation over competition in general, but it's also important not to compare too much, right?

Cait Scudder:
Absolutely. So, I think one of the biggest things that knocks us off our horse is this feeling of imposter syndrome of, "She's doing it better than me" or "they already have this established company" or "who am I to come into this space?" And I think whenever that happens, and let's be real, it happens for all of us, the most important way that we can shift out of that is moving your attention from comparison, from analyzing all of your flaws and your worthiness and your capability. Taking your attention off of all of that comparison and "not good enough" noise, and moving it back to a place of service, and moving it back to a place of all of the reasons why you and you alone are the best equipped to serve your people. Why you have moved through everything that you've been through in your life, in your business and your experience in order to be able to offer what you're doing.

Cait Scudder:
And just remember, if you are not showing up for your people, you're taking away from them the opportunity that they have to experience what's possible on the other side. So, the more that you can give yourself permission to let go of the comparing mind, which is our ego's way of keeping us safe, and go back to all of the ways that you're equipped to help somebody, you're going to be of so much more service and you're going to make a heck of a lot more money.

Bobbi Rebell:
I want to finally just touch on something that you have some strong opinions on. And that is MLMs, multilevel marketing. It's important. There's some really good ones out there, but you also have a lot to say about the fact that some of them are scammy. What do people need to know?

Cait Scudder:
I think that there are a lot of amazing people out there building a successful business in network marketing. I think there are great companies out there that offer possibilities for people, but do your homework, guys. I think it's very important to know what you're getting into and to really... And this is the case, whether you're in an MLM or you're building your own business or you're working for somebody else, quite frankly, is you need to be 100% behind the mission, the ethos, the values of whatever it is that you're selling.

Cait Scudder:
So, rather than just looking at a shiny object as a way to make a little bit more money in your bank account month after month, really ask yourself, "Is being affiliated with this community or this company something that I'm going to feel proud of in 10 years? Do I align with the values and the greater impact that this company is making?" Because ultimately, whether you are just one person in a rank or you are an entrepreneur under your own brand, you are representing a brand and that brand is yourself. And so, you really want to make sure that you align at a deep level with whatever it is that you're standing behind.

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Financial Grownup Guide: 4 ways to increase your net worth in 2020 with Norm Champ, author of Mastering Money: How to Beat Debt, Build Wealth and Be Prepared for Any Financial Crisis
Norm Champ Instagram

Learn how to make 2020 the year you up your net worth with these specific and very do-able strategies that will motivate and inspire you. 

4 ways to increase your net worth in 2020

Bobbi:
And we're going to talk more about the specifics of the book, but first I want to get to these four ways to increase your net worth in 2020 that you have brought to us for this Financial Grownup guide episode. One whole chapter before we get into the four, one whole chapter of your book is actually becoming a net worth warrior.

Norm Champ:
Exactly. And so much of what's in the book is really basic financial literacy and financial planning kind of ideas. Unfortunately those ideas have really gotten lost in it's the consumer society and we don't really give messages to people about financial literacy and how to build your net worth. So the whole idea of the book is to get some real concrete tips on how to build net worth.

Bobbi:
Before we get into your four ways that you brought to increase your net worth in 2020, let's just explain what exactly is your net worth. How do you calculate that? Because people kind of think they have an idea of what that is, but they may not know exactly how that is calculated, what's included and what's not.

Norm Champ:
The way to calculate your net worth is to make a balance sheet just like a business would. On the left hand side you list your assets. That's everything that you own, including things you own with debt. So home, car, savings accounts, securities account, your 401(k), any other retirement accounts. So all the assets on the left side. Then on the right hand side you put all of your liabilities, your mortgage, any other debt that you have, anything else where you owe money and it subtracts from the asset side.

Norm Champ:
So then you total up the left side, all your assets, you total up the right hand side, the liabilities, you subtract that and then the resulting number is your net worth. So what we're trying to do is build up that left hand side, build up the assets and cut down on the right hand side, cut down on the debt, so that you can increase your net worth.

Bobbi:
Great. And it takes patience. And it takes a lot of frankly being intentional. So we're going to go through these steps that you can take. And again, this is lifetime goals. This isn't something that's just going to happen overnight, but you have to start now. So the first thing that you talk about is cutting spending. And this isn't just about don't have those lattes. You talk about finding your inner governor. What does that mean? That's not a political statement.

Norm Champ:
No. And exactly is a joke in the book, it's not finding the politician running your State. So essentially we are living in a consumer society. You hear that all the time. What that means is our economy right now is primarily driven by consumer spending. I'm not so much of an unrealistic person to think we're going to stop that. However, consumer spending is not each person's friend when it comes to building their net worth. So I love your point about intentionality. You need to be intentional to reduce the spending side, because until you get the spending under control, any idea of getting out of debt, any idea of building net worth is a pretty distant goal. One of the things I talk about in the book is the subscription service mentality that we're in.

Bobbi:
Right. You say think before you click.

Norm Champ:
Think before you click. Every time you're on your phone, and literally, I mean it's gotten to absurd levels. Every time you download an app, Oh, just open an account and have a free trial and then you can always cancel. Well, human behavior and studies have shown people don't cancel. And I think the side in the book is people have nine apps that they don't use and that they're still being charged for. It's the average or something like that.

Norm Champ:
So it's just an example of how the consumer society gets you to spend and if we're going to get into positive net worth territory, we've got to get spending down. The apps are an easy one. You know the latte one is funny because you hear that all the time. I'm actually not a huge believer in that. If you want to get a cup of coffee, I would get a cup of coffee. But-

Bobbi:
It's meant to be a metaphor.

Norm Champ:
Exactly. And I think you want to be very, very conscious of every message in our society is to buy and I think some of the best learning on this ever is the thought of listen, what do I really need? There's a great principle of, Hey, you could buy the 72 inch TV and do it on a layaway plan and all these other things, but do you really need that TV? Is your current 62 inch TV okay? And starting to really think through, do I need to buy these things?

Norm Champ:
Here's another great example. This one I didn't learn about until after I did the book. Almost a majority of Americans who have a car loan owe more on the car than the car is worth mostly by two to one. So around 40,000 in debt on cars that are worth around 20,000 you're asking how can that possibly be? It's because as you trade in cars and you get different ones, the debt keeps going up and you're never making any progress. Right? So the whole cutting spending side has to be the first principle. That's where we start out in the book with, because you've got to get a control of that side if you want to get to net worth.

Bobbi:
Right, and I think you make a good point about layaway plans. People are taking longer and longer loans for cars and that's why those car loans are getting a lot more attention. It's something we've covered actually on my other podcast, Money with Friends. We've done a bunch of episodes about how that consumer behavior towards cars and car buying is evolving. Let's get to number two and that is kind of the flip side. The sister to the spending is pay down your debt.

Norm Champ:
Debt has to be, if I want to single out one thing, it's the single most corrosive thing going on in our society. This is from the very top of the country all the way down. So we are now running massive deficits at the top level, at the government level. We have had low interest rates, although somewhat better return to more normal rates now, but we had zero interest rates for all the entire Obama administration.

Norm Champ:
So the whole society has moved towards debt. The problem with debt is that people keep incurring it for the spending we were talking about, and they're always incurring new debt and they're not paying off the old debt. And so that's how you end up with these balances rising up. And so it's very important to think about, you'll think super carefully about debt, I quote, it's Benjamin Franklin in the book.

Bobbi:
Yes, I love that quote. I was about to mention that.

Norm Champ:
It's just that debt gives someone else power over you and if want to make it to be a net worth warrior, if you want to get there, you've got to get out of debt. And so it's correlated to the first principle, right? You got to cut down on the spending so you can devote that money to paying down debt and the goal should be to get out of debt.

Norm Champ:
And one of the biggest ones which I devote an entire chapter to is home buying. Our government and our society continue to press home buying as a route to wealth. The only problem with that is talk to all those people that were closed on in 2009, in 2010, they're not going to tell you the home buying was a path to wealth. Before you buy a home, it's a financial decision just like any other, and it's the number one debt, typically the biggest debt any US citizens take on their life is their home debt. Make sure that you do that with an appropriate down payment and you're really intentional about what you're doing.

Norm Champ:
As I say in the book, everyone says rent is a waste of money. Well, in a mortgage, all you're doing is renting that money from the bank. So we've got to get real on the things we're spending and going into debt for and get that debt down. And it is tough, right? It's always easier to do the new spending than pay off the old, but it's a critical part of building net worth.

Bobbi:
Yeah, that's an interesting perspective. Okay, the third way to increase your net worth, you talk about taking advantage of a 401(k) and that really goes ... I mean in your book you talk about the tax free investing. You have a whole chapter on that.

Norm Champ:
Exactly. You know something is good if the government is trying to get at it. So remember that the Obama administration proposed taxing people's 529 college savings plans, that quickly to hide a political death. But the 529s, the 401(k)s, IRAs, these are all the rare gifts of the tax code. Generally the tax code takes from you. These accounts allow you to grow money tax free. Now whether it's a Roth or traditional, it has different tax impacts, but either way you are allowed to grow your money in those accounts tax free.

Norm Champ:
There's no better way to build net worth than to take advantage of those tax free accounts and they are part of your net worth. Don't think of them as retirement accounts. Think of them as part of your net worth. And if you get, you should max your contribution to them and max any employer contribution to them.

Bobbi:
Right and don't exactly. The employer contribution is very important. Let's explain that. You can basically get in some cases as much as 100% return on whatever part the employer is matching, which is a better return than you're going to get in almost any mainstream investment, right?

Norm Champ:
As I say in the book, it's free money and anytime they offer you free money, there's the old saying, when they hand you money take it. When you get the chance to get free money from your employer in your 401(k), you have to take it. Unfortunately, statistics show low participation rates in 401(k) and then low participation with the match. And that's just free money that people are leaving on the table. And to your point, your return on that money is 100% because it's just free to you.

Norm Champ:
And then secondly, once you have it in your account and it grows tax free, then you get a compounding effect of that. And particularly for young people. But even later in life you're talking decades of investing in tax free and compounding in that account, there's nothing more valuable. And I just urge people to think of those accounts as part of their net worth, not as retirement accounts. They are part of your net worth.

Bobbi:
Right. And the fourth way to increase your net worth in 2020 that you want to talk about is the actual investing component. You say in the book that if you can read, you can manage your portfolio. A lot of people are intimidated. It's important also to understand that the vehicle we just talk about, the vehicles are buckets effectively. You don't just put money into a 401(k), you then have to invest it, it has to go somewhere. And those are choices that you have to make. You can't just put it there or it's basically like stuffing it under a mattress. Yes, you're getting the tax savings in the match, but then it has to go somewhere.

Norm Champ:
Exactly. And this point about investing, if I think of my time in the US government at the Securities Exchange Commission, this had to be the most traumatic thing I learned there, which is you see headlines about the SEC working on big cases around big financial firms and all that kind of stuff. But the vast majority of those cases are a teeny little percentage. The vast majority of what the SEC works on is something called affinity fraud.

Norm Champ:
This is where someone in your church group, someone in your community group, someone in your friend group, unfortunately people turn money over to them and that money typically gets stolen. And the reason for this is that people are scared of investing. To your point, they just don't know what to do with it. Don't know where to go with it. Oh, the nice young man in my church group said he would handle it. And of course the money's never seen again.

Norm Champ:
And so, one of the basic points that I make in the book is until you get to, I just picked half a million dollars, but there's no magic number. But until you get to a significant net worth, there's no reason to do anything other than divide your money between stocks and bonds and mutual funds. Mutual funds are low cost. They're regulated very closely by the federal government. We have never had a mutual fund failure that cost anyone money. It doesn't mean the investments are going to go up, but they are heavily regulated. They're intended for the retail investor and they've become very cheap. if you look at the cost ratios, they've gotten incredibly cheap as far as fees.

Norm Champ:
My real point on this is don't be afraid because it's the fear of investing that leads people to the scam artists, the affinity frauds. And so don't be afraid. Do the simple formula that I have in the book of the split between stocks and bonds, go into your 401(k) or your taxable County, you're absolutely right. These are just buckets of money, taxable and nontaxable. Go in there and get your asset allocation set up and then forget about it. You're not going to trade, you're a busy person, you're hiring those mutual fund managers to do it for you. And it's a very safe way to invest.

Norm Champ:
Again, it doesn't mean you're going to make money. However, over the longterm, I just was reading an article over the longterm stocks remain at about an 11% return per year. There's obviously big ups and downs in that. The key is to stay in these funds and let them reinvest and let them ride out over time. And on a longterm average, you're going to make a ton of money and in the 401(k) you're not going to be taxed on it. So it's just trying to get people away from the risky investments, unfortunately, because of the fear of investing, people reach for investments that they shouldn't be investing in.

Bobbi:
Yeah, and I do want to just give some context to the comments that you're making. You are a former director of the division of investment management at the SEC, and also under your leadership I should say, the SEC did adopt a new rule to reform money market mutual funds. So this really is an issue that's very close to heart. You were there right after the Bernie Madoff scandal and you know Bernie Madoff, a lot of that happened because people trusted him. He was in these affinity groups. He had validation having been in leadership at the Nasdaq and so on and so that is a very real thing. So thank you for bringing that up. Before we wrap it up, anything more to share about the book? I mean it's very readable I think, and it's only 150 pages, but it is packed with a lot of great information.

Norm Champ:
Oh, thanks so much. This is a passion project. Financial literacy is something I believe in deeply. I'm starting a nonprofit organization to pursue that mission of trying to get these messages out there and I'd love to do, if anyone wants to do an event, I'd be happy to come and bring books and just give them away. Frankly, I want this message to get out there, it's really something I feel very, very strongly about.

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How to upgrade your lifestyle, without upping the budget with Reese Everson, author of "The B.A.B.E.S.' Guide to Generational Wealth"
Reese Everson Instagram

Reese Everson was able to drive off in a Mercedes on a Nissan budget by making some creative choices and getting real about her priorities. We also preview her latest book and share a money tip that will help you get past procrastination and feeling overwhelmed.

Reese’s Money Story:

Bobbi Rebell:

there's a lot more to the story. There's a lot of dramatic twists and turns. And what I loved about the book is that you use it as a foundation to share a lot of information about things that people don't know about in terms of how finances work, especially in terms of the things that you're talking about. Inheritance, reverse mortgage and so on. So that's a little teaser for the book, so everyone needs to check out The Babes Guide to Generational Wealth. Let's talk about your money story. It's something that you kind of mentioned briefly but I want you to expand on. It's about going shopping for a car and you were originally going to buy a Nissan and then again you're so dramatic Reese, another twist in the story.

Reese Everson:
Yes. I got to the dealership to go pick up my Nissan and they were just giving me all sorts of hoops to jump through. Oh, we don't have that color. Because, here's the thing. They posted an advertisement that said the Nissan Maximas were $199 with no money down. Now when we hear those things, we think, oh, okay, that sounds good, but when you really get there, there's a couple other stipulations. They may limit it to a certain color and then when you get there they don't have that color. Kind of like when you want something from Target but they're sold out and you can't just get a rain check. And so I got to the dealership and they were trying to give me all this runaround because they really wanted me to pay a much higher price and that advertisement was just to get me in the door.

Reese Everson:
So I told them, I said, "Listen, I'm going to go to lunch and I'm going for a walk. When I get back, I'll be ready to sign off on the car and you'd better have the color or whatever you need to have so that I can have the price that you advertised and I'm not paying a penny more." During my walk, I walked across the street to the Mercedes dealership and I saw the car of my dreams. I said, "Oh my gosh, I just want to take a picture inside this car so I can put it on my vision board." I need to see myself in this vehicle. So I walked in and I sat down and I told the guys, I said, "Excuse me, can you take a picture for me? He said, "Of course." So I take this picture, and he said, "Well, what car are you looking at today?" I said, "Oh, a Nissan Maxima." He said, "You don't look like a Nissan girl to me. You look like a Mercedes girl."

Bobbi Rebell:
He's a good salesperson.

Reese Everson:
And so I was so caught off guard by that, I mean, he was really talking to what really gets most people to buy is our emotional validation feeling. And of course we all want to be affiliated with a much higher fancy luxury brand than just a regular Nissan. He said, "Well, what's your budget?" I said, "$199 no money down." Because I wasn't going to spend more just because it was a Mercedes. I literally had a budget and I was going to stick to it. And so when I told the guy that he was just, "Well, you've got to come up with a little more for a Mercedes of course."

Reese Everson:
And you know what? I stuck to my guns and I want to say that I walked in there around 12 noon and I drove out at 7:00 PM in a brand new Mercedes. But here's the trick to it. I wanted a new car. Well, what Mercedes has available sometimes are cars that have been used but they've only been leased for a year. Those cars are substantially less than a car that's the brand new model but it has all of the features and gadgets of the brand new model usually. So I was able to get a car at a much lower price, which was almost the same as what I was going to pay for a Nissan, maybe $10 more. You just really have to be willing to negotiate but also realize that cars depreciate 40% as soon as you drive them off the lot. So having a new car, it sounds good, but is it the best financial fit for most of us? And the answer is usually no

What really gets people to buy is our emotional validation feeling. 

Reese’s Money Lesson:

Reese Everson:

The one thing I realized is that you have to be willing to walk away and you have to be willing to say no. A lot of times when we're shopping it can get emotional. It's about, oh, this makes me feel good, this makes me look good. People will look at me a certain way in a Mercedes. But the truth of the matter is when you're really happy none of that stuff matters. Fast forwarding from that experience, I was actually in California maybe two years after I had gotten my Mercedes and I was riding up the coast, the Pacific Highway, past Malibu and all of that stuff. And I was driving a rental car, a Hyundai, and it's just a basic Hyundai, nothing fancy about it.

Reese Everson:
But I was just as happy and just as peaceful in this Hyundai as I was in my Mercedes. So what I realized is when you're really happy it's not about the car that you're in, it's about how you feel about yourself and inside yourself. And so when you really are at a place where you've made sure that you are walking in your happiness and you're not putting up with unnecessary drama or going through stress and harassment at work, you're going to be perfectly fine with whatever vehicle gets you from point A to point B.

You have to be willing to walk away. And you have to be willing to say no.

Reese’s Money Tip:

Reese Everson:
Well, one of the first tips I have for people is, open your mail. And it sounds really, really elementary and simple but here's the truth of the matter. When I've done coaching with clients, one of my clients, I remember walking into her kitchen and I opened up her kitchen cabinet and she said, "I'm embarrassed to show you this. Don't ever tell anyone this, but I need to tell you guys it's a big deal." I opened her kitchen cabinet where her pots and pans were supposed to be and the door swung open and piles of mail for maybe two or three years were stuffed in her kitchen cabinet. And it made me realize you can't be in control of your money if you're not even opening your mail.

Bobbi Rebell:
Which we assume but that's amazing. I mean this had to have been some kind of a denial situation where she just couldn't handle it.

Reese Everson:
Absolutely. So what we have is a person who had gone through a divorce and to some extent things kind of started to pile up and when it overwhelmed her, instead of saying, "You know what? I'm going to get a system. I'm going to have a desk where I spread things out where I maybe hole punch things and keep them in a binder." It began to intimidate her and she buried her head in the sand. And so all of that mail instead of reading it and hearing more and more bad news because it started to bother her, she just started to throw it under the cabinet. Well probably in a drawer.

Reese Everson:
Some of us start with a drawer and then I think it just overwhelmed the drawer and somehow just filled up a cabinet and she had years of documents in a cabinet and what I'm learning is that if you don't know how to handle what you're dealing with and what's coming at you, you've got to get some help. We've got to say, "Wait a minute, pause. This is starting to overwhelm me." And when you realize that, keep in mind this is going to affect my credit. It's easier to stop the train early on and get some help than to try to pull the train from the river.


Bobbi’s Financial Grownup Tips:


Financial Grownup Tip #1:

Create reasons to open the mail. Stay with me here. This may sound silly, but because I personally do have a habit of letting the mail go a few days, sometimes even a week. I have recently started creating reasons to open the mail. Specifically the idea that money could be coming in good things. So for example, I have an account on Rakuten. It's a browser extension that pays you a few percent back on things that you buy. It doesn't always add up to that much. Although I've gotten as much as $99 in a month, which is not all that bad. It's still nice to get a check, a paper check. It's kind of retro, but it feels good. I've set it up so that I get those checks in the snail mail rather than say auto deposit or points in their system, whatever.

Financial Grownup Tip #2:

I love when Reese says to just walk away. As a consumer, we need to be reminded, but we should always remember that it is our money. If the purchase doesn't fit your needs and especially if somebody tries to pull what was clearly a bait and switch on you like they tried to do with Reese, she didn't fall for it, hit the road or at least hit pause like she did and figure out what you can do with that situation. And by the way, as long as your expectation is reasonable and they can make a profit, you'll almost always certainly get some version of your way in the end.

What's your take on deciding when to walk away and how have you been able to upgrade the things that you want? DM me on Instagram at Bobbi Rebell one or on Twitter. I'm at Bobbi Rebell. Please help us grow the show by subscribing and telling your friends and if you have a few minutes, please take the time to review the show. I read and truly appreciate every one. Pick up a copy of The Babes Guide to Generational Wealth. It's a great read. I truly enjoyed it and recommend it and big thanks to Reese Everson for helping us all be financial grownups.


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