Taking your small business from startup to grownup with The Boreland Group CEO Jennefer Witter

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Boreland Group Founder and CEO Jennefer Witter learned early on that the best way to get clients was to offer extreme value. But to stay in business, and continue to serve the clients, the author of the Little Book of Big PR also learned when to put the brakes on the discounts. 

In Jennefer’s money story you will learn:

-How to utilize a current network to create a new one

-Why Jennefer values transparency with her clients and how it helped her build a business

-Ways to find out what to charge new clients

In Jennefer’s money lesson you will learn:

-How to create meaningful relationships with new clients

-Three ways to look at the return on investment

-Why Jennefer always sets a definite stop date with her clients

In Jennefer's everyday money tip you will learn:

-The one question Jennefer asks that saves her small business big bucks

-Why it's good to be aggressive in business negotiations

In My Take you will learn:

-Take an angle that makes you eligible for discounts

-Why sometimes working for free has the biggest pay off

Bobbi and Jennefer also talk about:

-Jennefer mentioned that she gets a small business discount for ProfNet, which helps her public relations company get leads

EPISODE LINKS:

Jennefer's book is available online here

Check out The Boreland Group's website here

Follow Jennefer! 

Twitter: @JenneferTBG

Linked In: @Jennefer Witter