Posts tagged millennials
Getting it right the second time around with The Muse CEO Kathryn Minshew (encore)
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After 148 rejections in the first funding round, Kathryn Minshew co-founder and CEO of the Muse took note of what she did wrong and upped her game when she went looking for new financing. Minshew scored close to $30 million thanks to the new approach. 

 

In Kathryn’s money story you will learn

-How Kathryn and the Muse team re-vamped their strategy the second time they raised money

-How Kathryn rebounded from the 148 rejections in the seed round of financing

-How The Muse raised $30 million from investors

-How they were able to ask for less money and come out with more than the original targets

-The way Kathryn structured her process when pitching investors

-How they organized their pitches and research to be more effective

-Kathryn’s investor prioritization strategy

-The specific thing Kathryn said to investors to get them to the table faster- and with more interest in her company

-How a second round of financing is different- and should be approached differently from a seed round

In Kathryn’s lesson you will learn:

-The advice Kathryn found most helpful from her networks and mentors

-How she got help from other entrepreneurs

-How to tell if the investors are wrong not to invest- or if your idea and pitch is missing the mark

-How to figure out who your end users are- and why it is important

-Strategies and specific things to ask in order to get honest input about your company

In Kathryn’s money tip you will learn:

-Negotiations can be about more than just cash

-How to ask for signing bonuses, signing bonuses, flextime, vacation time, better titles.

-Why budgets for professional training are essential and how to negotiate for them

In my take you will learn:

-How to learn lessons from rejection, and incorporate them in your next venture

-The importance of taking the time to throughtfully plan and customize presentations and pitches

-How to level the playing field even when the other party is clearly more powerful. 

Episode links:

TheMuse.com

Kathryn’s book with Muse co-founder Alexandra Cavoulacos The New Rules of Work

Follow Kathryn and The Muse!

Instagram @kminshew @themuse

Twitter: @Kmin and @TheMuse and @TheNewRules

Facebook  https://www.facebook.com/thedailymuse

https://www.facebook.com/minshew


Transcription

Kathryn Minshew:
If you tell someone you're the founder of a company and ask for their input, they are more likely to give you positive impact because they don't want to hurt your feelings. If you tell them that you're a consultant helping a company understand how its market positioning lands, or helping a company better understand what it's doing well and what it's not, people are much more likely to give you totally unfiltered feedback for the series A because I was running a process.

Bobbi Rebell:
You're listening to "Financial Grownup" with me, Certified Financial Planner, Bobbi Rebell, author of "How to Be a Financial Grownup". You know what? Being a grownup is really hard, especially when it comes to money. But it's okay, we're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:
Hey, everybody. This is an episode about rejection, and what you would do differently the second time around. How to tell were they wrong to reject you? Maybe your message could be a little bit more on point. The Muse founder and CEO, Kathryn Minshew has told the story many times of how she and her colleagues were rejected 148 times when they when to raise money for their startup, The Muse. Once the company got off the ground, it has been a massive success, and many people would say, "Well, those 148 people, they must be so sorry that they rejected it." And of course, that is true to some extent. But also, Kathryn looks back and realizes she had a lot that she would do differently the next time. And in fact, she did do it differently when she went back for the next round of financing, and that's what we talked about. Here is Kathryn Minshew.

Bobbi Rebell:
Kathryn Minshew, you are a financial grownup. Welcome to the program.

Kathryn Minshew:
Thank you so much. I'm so excited to be here.

Bobbi Rebell:
And you are well known as the founder and CEO of The Muse, the amazing job site, and also well known for being rejected when you went to raise money. Tell me how many, 140 something times?

Kathryn Minshew:
148 times. It was like rejection for breakfast, lunch, and dinner, with a few meetings and noes inbetween for fun.

Bobbi Rebell:
And you are the queen of resilience, and one thing that you talk about in your book, "The New Rules of Work", which I should have mentioned to everybody. She is the author of a fabulous career book called "The New Rules of Work".

Bobbi Rebell:
You talk about your personal brand, and how important it is to define it. That fundraising and the lack of it for so long became your personal brand. So you brought with you a money story that has to do with what happened next, after you finally did get the initial funding and you went back for me. Tell us.

Kathryn Minshew:
Absolutely. Well, first of all, I'll say it's much easier as we all know to talk about failure once you've moved past it. So it became much easier to tell the story of the 148 noes after we had already successfully raised our series A and B rounds. So we've raised almost $30 million in venture capital so far for The Muse.

Bobbi Rebell:
Amazing.

Kathryn Minshew:
It's been a totally wild ride. So my financial story involves what I set out to do, or rather what I did in the series A to ensure that we had an outcome that was very different than the seed round. Because, obviously, I knew how important it was for that next round, to get it right from the go-ahead. And so to try and condense the story into something very quick, we wanted to go out and initially we were thinking about raising six to $7 million. But actually given the advice that I got while preparing for a fundraise, we were actually told to start out saying we were thinking five to six or five to seven, and then slowly let the demand build. So instead of us going out for a big number and being less sure if the market would respond, start out with a smaller number. And then, if the market is really excited about our business, let the negotiations and the demand push it up, which ended up working really well for us because we ended up raising 10 million after we had overwhelming demand.

Kathryn Minshew:
I also was incredibly structured about the process probably because I was a little bit paranoid after having such a difficult time with our seed round. So ahead of time, I really worked the story, got all of our metrics out there. I thought about how best to position them, which numbers to lead with, what to put first so that we could really grab people's attention. We were obviously lucky in that we had really great revenue growth and a lot of very strong metrics.

Kathryn Minshew:
And then, I actually created a spreadsheet. I took all of the investors that I was even remotely interested in talking to. I put them in a spreadsheet. Divided it up by location, so that when I was in New York, San Francisco, Boston, Chicago, DC, et cetera, I could meet with people who were there. Then, I included information about whether they had invested in any similar companies, any competitors. Any companies that might give them a better understanding into what we did at The Muse. I would include notes from different meetings. I actually would also rank how excited I was after each meeting to continue conversations, so I could prioritize the ones that I was most excited about. I would say that really helped to keep me on track, and so we were also able to run a pretty tight process, where we pinned all of our first meetings with investors to the same two-and-a-half or three-week period.

Kathryn Minshew:
It was really interesting because in the seed round, we had a lot of trouble with investors saying, "Oh, I'm busy, right now. But how about in a month?" I wasn't confident enough in the business, so we would just take whatever we could get for the series A because I was running a process. I would write back to people and be like, "You know I'd love to talk, but unfortunately, I need to get all of our first meetings done by X date. So I can push it a few days, but let me know if you're going to be able to make it work. And if not, I'm totally fine. We'll keep in touch and maybe there'll be another round that you can participate in." And what was fascinating is a lot of people would say, "Oh, let me move around my schedule. Absolutely, I can make it work." And suddenly, we were negotiating from a more even position. And the ones that weren't able to or the ones that said, "No, sorry. I can't do it," they probably would have never backed the company to begin with.

Bobbi Rebell:
True. Do you think looking back, obviously when you were going for the most money, the second round, you were a stronger situation to begin with. But had you used the techniques that you were now using that you just talked about, would you have had more success the first time?

Kathryn Minshew:
You know, maybe. It's so hard to know because the seed round for a startup is really different than later rounds because people aren't necessarily looking at your metrics. They are to some extent, but they're really betting on you. And I think the fact that it was my first proper company that I was fairly young at the time, this was six-and-a-half years ago, so it was very early in my career. And I think that plus the lack of knowledge or understanding about what we were trying to do in the business were some of the biggest concerns. So I do think we could have had a better time and controlled the process a bit more, but I also think there were just some fundamental and structural things that we had to get through and really prove on very limited capital before we could really go out and successfully fundraise from bigger investors.

Bobbi Rebell:
So now, what is your advice to listeners and especially want-to-be entrepreneurs that are looking to raise money, start businesses, and especially to young women?

Kathryn Minshew:
I would say, firstly, you can't understate the importance of perseverance because it is so hard in the early days. But I think that doesn't mean that you just keep doing the same thing without adjusting your tactics and thinking about how you could be more strategic. I found it to be so invaluable to get the advice from others, especially other female entrepreneurs. Because sometimes we have a lot of great friends who are entrepreneurs, who are men, but sometimes the tactics or the approaches or behaviors that would work for them, didn't work the same when I did them because of unintentional or unconscious bias or other things. And so I found that it was really helpful to surround myself with a network of entrepreneurs of both genders to get a lot of advice, to test out different approaches to see what felt natural and normal to me. Because if it feels too unnatural to you, investors will probably pick up on that, and it won't help you communicate that confidence that you are looking for when you're starting to talk to investors about your business.

Bobbi Rebell:
So one last question about this for our listeners, how do you know the difference between maybe your idea just isn't that good, and that's why you're not getting funding and you should stop, or you should persevere as you did because your idea just isn't hitting the right people at the right time with the right message?

Kathryn Minshew:
Absolutely. So you've just gotten to the crux of what makes this so hard, which is that there is no silver bullet, and you will never have 100% confidence or certainty either way, which is incredibly difficult. However, I think there are a few things you can use to help you directionally get that sense of whether your business is likely to be successful. The first, and I think the most important is to figure out who are your end users and do as much as possible to get unfiltered feedback from them.

Kathryn Minshew:
For example, if you tell someone you're the founder of a company and ask for their input, they're more likely to give you positive input because they don't want to hurt your feelings. If you tell them that you're a consultant helping a company understand how its marketing positioning lands or helping a company better understand what its doing well and what it's not, people are much more likely to give you totally unfiltered feedback, and you need that unfiltered feedback when you're trying to ascertain if you really need to keep pushing forward on your business.

Kathryn Minshew:
So in my case, even though we were getting rejection, after rejection, after rejection from a lot of investors, we were hearing things from our users and from people who were signing up to use The Muse that indicated we had tapped a nerve and we were on a path that people love. They wanted us to use the product. They'd say I love The Muse, but can you do these five things? Make it better here. Change this. That's all positive feedback because that shows you that there is a need. You just have to keep getting better, and I think that is what gave me the oomph to keep going. But I will just call out it's not like I knew the whole time, oh my gosh, this is a great idea. I just have to keep going. I definitely struggled with whether I should accept that these people that were much more experienced than I, that were successful investors, maybe they knew something I didn't, and I just had hubris.

Bobbi Rebell:
All right. Let's do a money tip. You are the career guru, and you have so many amazing ideas and tips in your book. I wanted to pull some out of there and get maybe your favorite tips that people can use in their careers, and their ventures that they could maybe put to work ASAP at their next job interview or their next negotiation, what have it.

Kathryn Minshew:
I thought through a lot of different things I could share here, and the one I came up with that I wanted to talk about today is the fact that when you negotiate, it is not just all about cash and I think it can be really empowering to realize that because so many of us have anxiety about negotiating a salary, negotiating a raise. Whether it's at the beginning of a job search, or when you're getting a promotion. But I would encourage people, remember that there are a lot of other things you can negotiate for.

Kathryn Minshew:
So obviously, base salary is the thing that people talk about most. But what about signing bonuses, performance bonuses if you achieve certain things? You can also negotiate for flex time, for vacation time, for a better title that might help you in your career. One of the most creative things that I've heard is people negotiating for a budget for professional development and training.

Bobbi Rebell:
Specific money. In other words, not just saying, "Will you send me," in theory. It's very specific.

Kathryn Minshew:
Oh, very specific. In fact, there was someone at an organization that had mandatory salary bans that the leadership wasn't able to go beyond, and so she said great. Why don't you dedicate ... I think it was five or $10,000 towards training development conference that will include my travel, and that will help level me up to be a better employee for you, to let me do my job better, and it won't invalidate the salary cap. This will just be another way that you're investing in my growth, and they said yes, and I think that is such a great example of creativity when it comes to negotiation.

Bobbi Rebell:
Amazing. That's such great advice. Thank you so much. Tell us quickly before we wrap up, what are you guys up to at The Muse these day, and where can people find you?

Kathryn Minshew:
Absolutely. So people can find me at The Muse or @kmin on Twitter. As a company, we are doing a lot right now, but we have been really focusing on we rolled out a new feature called Discussions on TheMuse.com, where people can ask and answer each other's questions. So if you have a career question or you want to learn more about negotiating a raise, we've got a way now to get advice from our community and hear other people's stories. And then, I'm also just kind of fascinated down the road by continuing to explore this idea of how people make the best career decisions, how they find the right fits, and how we help companies tell their stories in a more genuine and authentic way that isn't about just come work here, we're great, but really shares the information people need to know to decide do I want to be part of that organization, or be part of that company?

Bobbi Rebell:
Hey, friends. Here's my take on what Kathryn had to say.

Bobbi Rebell:
Financial grownup tip, number one. Like she did, do your homework, including learning what went wrong the first time. Even if you think the companies or whomever you were pitching to were wrong to reject your idea, we all have room for improvement. Kathryn went out and asked for advice, for example, about how much money to ask for. She actually went for a smaller number based on the advice as a strategy, and ended up raising more money, so it worked. She was also much more organized and structured in her preparations the second time around. She was specific to each company, and deliberate in her presentation. She planned geographically, so she could be efficient with her time. Kathryn even ranked how excited she was about prospects, so she could prioritize and focus on her resources and the best alow there.

Bobbi Rebell:
Financial grownup tip, number two. Stand up for yourself, even if you need them more than they need you. In Kathryn's second round, when prospects said they didn't have the time to meet with her any time soon, she pushed back and was not only able to get them to the table faster when they were interested, but also to level the playing field for a stronger negotiating position.

Bobbi Rebell:
Thank you for listening to this episode of financial grownup. Please subscribe if you have not already. Reviews are great if you have just a few minutes. You can follow me @bobbirebell on Twitter, @bobbirebell1 on Instagram, and learn more about the show at BobbiRebell.com/FinancialGrownupPodcast. I hope that you all enjoyed this episode of "Financial Grownups" with The Muse's Kathryn Minshew, and that we all got one step closer to being financial grownups.

Bobbi Rebell:
"Financial Grownup" with Bobbi Rebell is edited and produced by Steve Stuart, and is a BRK Media production.

How to make checks appear in your mailbox with the Millennial Money Fix author Doug Boneparth CFP®
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Doug Boneparth  CFP®, author of The Millennial Money Fix,  got his entrepreneurial game on early in life when at just 15 he was selling Japanese Anime video’s on a new platform- eBay. While the business did not last, the lessons about supply and demand, as well as keeping track of the profits, provided the foundation for the entrepreneur he is today. 

In Doug’s money story you will learn:

-Why checks were arriving in the mail for the then 15-year old Doug Boneparth

-How Doug leveraged his passion for Japanese Anime into a thriving online business just as the internet was becoming a mainstream tool for commerce

-The skills Doug and his brother developed to grow the anime business, and other businesses they started

-How much money Doug made

In Doug’s money lesson you will learn:

-How Doug’s passion for his product drove sales

-How Doug has used the lessons from that teenage business to build his current CFP® practice

-How Doug continues to leverage the internet for business

-Why it is important to understand the legal ramifications of business decisions

-Where the profits from his business went!

In Doug’s money tip you will learn:

-How to make your commute more productive

-The financial and psychological benefits of investing in improving your time between home and work

 

In my take you will learn:

-The importance of tracking your business spending and costs, in addition to top line income

-How saving money in the wrong places can hurt both your business, and the quality of your personal life

-The specific, and very tough decision Bobbi made to increase her intentional work time, in order to improve the quality of her time with her family. 

 

Episode Links

Doug Boneparth’s Bona Fide Wealth Website: https://bonefidewealth.com/

Get Doug’s book The Millennial Money Fix

Follow Doug!

Twitter @dougboneparth

Instagram @Dougnotsofunny

Facebook Bonefidewealth

LinkedIn DouglasBoneparth

 

Transcription

Bobbi Rebell:
Support for Financial Grownup with Bobbi Rebell and the following message come from TransferWise, the cheaper way to send money internationally. TransferWise takes a machete to the hefty fees that come with sending money abroad. Test it out for free at TransferWise.com/podcast or download the app.

Doug Boneparth:
I remember my dad and my mom kind of wondering, "Well, why are all of these checks coming in the mail?" Eventually, I think eBay was a little suspect as to what I was doing, as well. My parents were a little suspicious. My dad, I think, stopped bringing my boxes for shipment to the post office.

Bobbi Rebell:
You're listening to Financial Grownup with me, Certified Financial Planner, Bobbi Rebell. Author of How to Be a Financial Grownup. And you know what? Being a grownup is really hard, especially when it comes to money. But it's okay. We're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:
Hey, friends. Certified Financial Planner and Author of The Millennial Money Fix, Doug Boneparth, was born to be an entrepreneur. He started building businesses in his teens. Doug was hesitant to share the story you're going to hear because, well, it was the early days of the internet. And let's just say the rules were still unclear. That aside, it is a great lesson in taking something you love, knowing the market, and then filling a demand by creating supply.

Bobbi Rebell:
Here is Certified Financial Planner, Doug Boneparth. Doug Boneparth, you are a Financial Grownup. Welcome to the podcast.

Doug Boneparth:
Thanks for having me.

Bobbi Rebell:
One of my favorite CFP friends, and also, by the way, congratulations on your still relatively new book, The Millennial Money Fix. We're going to talk more about that soon. But first, I want to get to your money story. It's a really good one. We've been talking about this.

Doug Boneparth:
It's a throwback.

Bobbi Rebell:
It's a throwback to when you were 15 years old. Anime was a big thing. You learned about the markets with a little business venture. Tell us.

Doug Boneparth:
So self-admitted super dork here. In high school-

Bobbi Rebell:
No.

Doug Boneparth:
I really kind of got into Japanese animation. I thought it was awesome, and one thing that I noticed was, it was becoming more and more popular in American culture. I think Cartoon Network had Toonami and it was something I just loved. I loved all these things, video games. Of course, Japanese animation. I was really good with computers. My brother and I were both really good with computers, and I always was able to find a way to surf the internet a little bit better than others. So I said, "Geez, if we could find a way to get some great shows, these anime shows and sell them, we could probably make some money."

Doug Boneparth:
I noticed the demand in this relatively new market in the US and I did just that. I found a number of series, back from like the '80s. I think CD burners were relatively new, and eBay was relatively new, so what did I have? I had a market, I had a way to distribute, I had a way to capture content, and I was in business, and the checks came in.

Bobbi Rebell:
How much were the checks, Doug?

Doug Boneparth:
Each series, in the beginning, and what was really interesting is I watched the price of these series come down pretty dramatically over the course of like six months. But checks were 80 bucks, 70 bucks for a particular show.

Bobbi Rebell:
And you're how old again?

Doug Boneparth:
I was 15.

Bobbi Rebell:
15, okay.

Doug Boneparth:
Yeah, so here I was, thinking I had a really cool idea. I remember my dad and my mom kind of wondering, "Well, why are all of these checks coming in the mail?"

Bobbi Rebell:
Oh, they didn't know what was going on?

Doug Boneparth:
Well, no. They really didn't. They knew like I was savvy with computers, and I was into these shows, but they let me. I was a good boy. They left me to my-

Bobbi Rebell:
How much money, Doug, was coming in exactly? How much? What was your haul here?

Doug Boneparth:
I think from beginning to end, I had to have cleared $10,000 in checks.

Bobbi Rebell:
Oh, my gosh.

Doug Boneparth:
Yeah, it's a lot of money for a 15 year old, and the worst part is, I have no idea what I did with it.

Bobbi Rebell:
Oh, no.

Doug Boneparth:
I know. I'm sure I spent it on like candy, and video games, and computer equipment, and again, real dorky stuff. But, yeah. It was cool and I felt like I was running this amazing enterprise, where I had really tapped into something that was becoming popular. But those checks eventually dwindled, and eventually, I think eBay was a little suspect to what I was doing, as well.

Doug Boneparth:
My parents were a little suspicious. My dad, I think, stopped bringing my boxes for shipment to the post office, which was right outside his office. And that was the end of my borderline questionable anime sales and marketing job on eBay.

Bobbi Rebell:
Was there a talk that your parents had with you and your brother? By the way, so your brother's involved in this, too, I assume?

Doug Boneparth:
Oh, no. No, he remains innocent. I remember my dad pulling my brother aside and asking, "What is your brother doing?" I think my brother covered for me pretty good. He goes, "He's putting these shows on CDs, I think they're so old that nobody cared." And my dad kind of looked at him strangely and I think that was the end of him kind of sponsoring or being my mule to bring the series to the post office. Yeah, quasi unethical behavior perhaps at 15.

Doug Boneparth:
Hey, look. Kids are going to get in trouble and it's probably a good reminder to let those who are trying to become entrepreneurs early on, make sure what you're doing is completely legit, like the computer repair business. My brother and I were running, that seemed to be probably a little bit more above board. But it was a great learning lesson. It kind of fanned the flames of the entrepreneur in me and only led to greater success down the road.

Bobbi Rebell:
It was the early days of the internet, so the rules were not clear yet, to be clear in terms of you were a 15 year old kid. You certainly were not intentionally doing anything that was not above board.

Doug Boneparth:
Yeah, no. I thought it was extremely clever. I thought it was amazing that this could all be put together. And if I was smart enough to do it, then to the victor go the spoils. Now looking back at it, yeah, it maybe a little bit dicey.

Doug Boneparth:
But again, I kind of wear it with a badge of honor, and have more value from the lessons that I learned in doing it and in business, than really just about anything else. But, yeah. You got it. Probably walking a fine line there.

Bobbi Rebell:
From an entrepreneurial standpoint, from a money standpoint, what did you learn running this internet business at age 15? I mean, were there marketing [inaudible 00:06:37]? Because you did well.

Doug Boneparth:
Yeah.

Bobbi Rebell:
You did really well.

Doug Boneparth:
Yeah, I learned that if you can sell something that you're excited about and you're passionate about, it's almost like not working. And that's a really important lesson. And that holds true as an advisor. My friends don't want to hear how I love Monday. I do. I absolutely love what I do, in the same way that I loved what I was doing. I loved these shows, and the stories, and I thought that I was sharing them with other people in this new trend that was emerging. That was super cool. So that was lesson number one.

Doug Boneparth:
Two was really an economic lesson, and looking at something here that I saw the trend. I saw the demand. I had an ability to supply it. And sure enough, you put those two concepts together and you're in business. And then third, is the internet side of things. Again, this is kind of the dawn of the eCommerce. This is the beginning of the internet. I thank my parents for allowing my brother to get a broadband cable modem and to be able to do a lot of cool stuff out there.

Doug Boneparth:
And I think the lessons and the experience I had there followed through to even how I'm operating business today. A lot of the way that I market my firm is definitely on the internet side of things, so I was an early adopter. And those are my three big lessons from being an entrepreneur at the age of 15. Even if it was selling Japanese animation on eBay.

Bobbi Rebell:
I hate to ask you this, but the $10,000. You really have no idea where it went, Doug?

Doug Boneparth:
All right.

Bobbi Rebell:
Because I know people want to know.

Doug Boneparth:
Fourth lesson. Become financially literate and responsible, and I only ... This is where I'm haunted by, "What if I had bought some really cheap technology stocks back in the day?" Or something like that, I'd be swimming in it, right?

Bobbi Rebell:
$10,000 at age 15, Doug. Where did it go?

Doug Boneparth:
You tell me. Where didn't it go? I always had a lot of fun, and I really liked video games, and computer, I probably just ... I'll tell you where it went. It went into computers, and hardware, and things like that. Again, you're having me admit just how big of a nerd I was.

Bobbi Rebell:
But that's investing back in the business.

Doug Boneparth:
No, that was to play video games, and get like cool graphic cards, and buy video games, and stuff like that. No, it was-

Bobbi Rebell:
I was trying to help there you there, Doug.

Doug Boneparth:
No, no, no. I appreciate that, but there's no, really no helping me on that one.

Bobbi Rebell:
So let's talk about your money tip. This is a good one. You struggled with this, but I think it's a really good one. Because so many people spend so much time on their way to and from work. Hopefully they're listening to podcasts like this one while they do it. But it's important to really prioritize this time and think about it as an asset. And you have a money tip to that end.

Doug Boneparth:
That's right. When you're thinking about commuting, I think that you should pay for the things that free up your time. So for me, that's parking across the river in Jersey City, so there's a car that can get me to my daughter or home a lot faster. And therefore, I can be more productive with my time.

Doug Boneparth:
It's paying for things like your 4G internet, for your laptop, so if I do take the train or I'm not driving, I can work and be productive. The theme here is, I usually don't hesitate to spend money on things, like parking or internet, things that make me become more productive when I'm commuting. It's usually a good payoff.

Bobbi Rebell:
All right. Sounds good. Let's talk a little bit about The Millennial Money Fix. This is a great book. It's very comprehensive, and yet to the point. Tell me more.

Doug Boneparth:
So there are a lot of personal finance books out there, and I hope that the stories are what differentiate one book from another. And this is A, 80% of what you should have learned about in personal finance, right here in like 200 pages. Extremely digestible, but B, it's a first-hand perspective of what it's like for two hardworking millennials to navigate their young adult and now more mature adult lives in a way that's relatable and practical.

Doug Boneparth:
We know what hundreds of thousands of dollars in student loan debt looks like. We know what it's like to buy a home, and start a family, and have kids with that burden. And we know how hard you have to work to make these things happen. So we practice what we preach and we want to share our story. My wife, Heather, and I want to share our story with everyone, so they become financially educated, empowered, and go after their great things in life.

Bobbi Rebell:
And also, of course, people look at you. You're a very successful Certified Financial Planner. You're all over the media, so prominent. But you have the same challenges that so many people do have.

Doug Boneparth:
That's right. If you judge a book by its cover, you might say to yourself, "Well, there's nothing these two really need to worry about. They're doing really well for themselves." And that's false. I mean, yeah, we're doing really well-

Bobbi Rebell:
You're doing well, but it's not all roses.

Doug Boneparth:
Yeah, exactly. Nothing's been handed to us and our debt was something that we took on ourselves through Heather's own decisions to go to law school-

Bobbi Rebell:
You went to graduate school, too.

Doug Boneparth:
I went to graduate school, too. But I willingly knew what the impact would be. She did not have that advantage, and that's actually a cool contrast that we provide in the book. What it's like to pay for an expensive education, knowing fully well what it means financially, as well as what it means to pay for that education, not being financially literate. And I think that's something a lot of young people are going through, the older millennials.

Doug Boneparth:
And I think it's an opportunity for younger millennials, and even Gen Z to use this as a cautionary tale. Know what it is that you're getting yourself into, and how to find that return on your investment, and set yourself up with lessons that you should be learning, but unfortunately, aren't offered to you. So we're going to provide-

Bobbi Rebell:
Well said. And where can people find you?

Doug Boneparth:
People can find me so many places. So many places. BonafideWealth.com's website. You can follow me on Twitter @DougBoneparth. Facebook. Just Google Douglas Boneparth and take your pick.

Bobbi Rebell:
All right, and YouTube especially. Check out his YouTube channel. It's awesome.

Doug Boneparth:
Especially for young financial advisors, that's for you.

Bobbi Rebell:
Absolutely. All right, Doug. You've been such a pleasure. Thank you so much.

Doug Boneparth:
Oh, thank you.

Bobbi Rebell:
Here's my take on Doug's teenage entrepreneurial venture. Financial Grownup tip number one. You guys may have noticed I didn't want to let Doug off the hook about his profits. It was $10,000, he was only 15, so we are going to give him a pass. But if you are bringing in cash, you need to have a system, any system. Whatever works for you. There's a lot we don't know about what was going on with Doug's business.

Bobbi Rebell:
We don't know if there was overhead, probably not. We don't know who was paying, for example, for his shipping costs. Probably his dad, so it was pure profit. So $10,000, he enjoyed it, he was 15, but if you want to be a Financial Grownup, figure out what's going on with your cash flow, and be more deliberate, and more intentional.

Bobbi Rebell:
Financial Grownup tip number two. Doug talked about spending money to make your commute and your life more productive. He focused on logistics, like parking, and having internet wherever he goes. And that is a great point. Spend money on productivity, so you can complete more work more efficiently. For example, this is something I've come to realize. I will sometimes cut my workday short to pick up my son from school. That can be as early as 2:30 in the afternoon some days. On a personal level, that's great.

Bobbi Rebell:
But sometimes it's a mistake because it can cut hours off my workday, when I could simply pay a babysitter just to pick him up and get those hours back. Then I can be focused on my son when he is home because I have completed my work. Racing to get him and then ignoring him because I have to get work done is not a win for either of us.

Bobbi Rebell:
Thank you all for listening to this episode of Financial Grownup. Don't forget to hit that subscribe button if you have not already and be in touch. Follow me on Twitter @BobbiRebell, and Instagram at BobbiRebell1 and learn more about the show at BobbiRebell.com/FinancialGrownupPodcast. You can also get our newsletter there and find out how you can be a guest on the show. I hope you enjoyed Doug's story and that we all got one step closer to being Financial Grownups.

Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media production.

Game on with Paula Pant from Afford Anything
paula pant instagram white border.png

 

The Afford Anything podcast’s Paula Pant wanted to travel the world- but on her own financial terms. The Vegas-based real estate entrepreneur gamified her savings strategy to score enough money to live her DIY travel dreams. 

 

In Paula’s money story you will learn:

-How Paula saved money to travel on a $21,000 salary

-Paula’s strategies to travel on a budget- even when it is not budget travel

-Her side hustles that helped boost her incomes

-The behavioral games she would play to incentivize herself for saving money

-Paula’s strategy to avoid having to delay gratification

-Her specific ‘games’ to make saving fun and rewarding

-Her strategy to travel to places where the cost of living is lower to stick to a $1,000 a month budget. 

In Paula’s lesson you will learn

-How to have a more authentic experience when you travel.

-How to balance saving money with your travel interests

In Paula’s money tip you will learn:

-How to “gamify” saving money

-How to avoid feeling deprived when saving money

-the importance maxing out every retirement account

-How to buy individual stocks without a fee

-How to divert money from your bank account into savings automatically

-How to use Acorns to round up savings when you buy things. 

In my take you will learn:

-Specific resources to "gamify" your finances

-Specific resources to improve your travel experience

EPISODE LINKS

Robinhood

Acorns

Digit

SmartyPig

Qapital

The Points Guy

Scott’s Cheap Flights

Hotel Tonight

Paula’s podcast Afford Anything

Paula’s website Afford Anything

Follow Paula!

Twitter @affordanything

Instagram @paulapant

Facebook Afford Anything

 
The Afford Anything podcast’s Paula Pant wanted to travel the world- but on her own financial terms. The Vegas-based real estate entrepreneur gamified her savings strategy to score enough money to live her DIY travel dreams. In this Financial Grownu…

The Afford Anything podcast’s Paula Pant wanted to travel the world- but on her own financial terms. The Vegas-based real estate entrepreneur gamified her savings strategy to score enough money to live her DIY travel dreams. In this Financial Grownup podcast episode you'll learn strategies to travel on a budget and how you can balance saving money with your travel interests. #Travel #TravelTips

 

Transcription

Paula Pant:
Never delay gratification. I hate the concept of delayed gratification, because if you get into this mindset of, "Oh, my life is going to suck now so that it can be better later," well, later is just going to be disappointing.

Bobbi Rebell:
You're listening to Financial Grownup with me, Certified Financial Planner, Bobbi Rebell, author of How To Be a Financial Grownup. And you know what? Being a grownup is really hard, especially when it comes to money. But it's okay, we're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:
Hey friends, let's talk about travel and seeing the world. Authentic travel within a budget, which is not the same as budget travel. One of the top reasons people want to have financial resources is to travel, and that is something a young Paula Pant, the force behind the Afford Anything website and podcast, wanted to do.

Bobbi Rebell:
Rather than do it through her school, she decided to explore the world on her own terms and her own budget. Her plan, make it a game. Here is Paula Pant. Paula Pant, you are a financial grownup. I'm so excited to have you on the podcast.

Paula Pant:
I am excited to be here, and I don't think I've ever been called a grownup before.

Bobbi Rebell:
You are very much a grownup. Oh my gosh, you have a website and a podcast called Afford Anything, which is sort of everyone's financial fantasy, because we all wish we could afford anything. But as you say, not necessarily all at the same time, right?

Paula Pant:
Exactly. You can afford anything, but not everything.

Bobbi Rebell:
That's the best tagline, I love it. All right, so you brought with you a story that has to do with your love of travel, which makes total sense to me, because I love following your Instagram and all of your fantastic photos of you on all of your various adventures, but you didn't always have the money to fund those adventures.

Paula Pant:
That is totally true. Travel has always been a passion of mine. When I was in college, I really wanted to study abroad, but those programs were prohibitively expensive, like 15 to 20 grand for a single semester. I thought about it and I realized, "I don't really want to study, I just want to go abroad."

Paula Pant:
I realized that if I graduated, I worked, I saved up some money, and then I just went off on my own, if I DIY'd it, so to speak, I could do it for like a much cheaper price tag.

Bobbi Rebell:
Without the university as a middleman, basically.

Paula Pant:
Exactly. So that's exactly what I did. I graduated, I started working. Like you, I was a journalist. I became an entry level newspaper reporter at a very small paper.

Bobbi Rebell:
Where?

Paula Pant:
In Boulder, Colorado. The paper was called the Colorado Daily. It was owned by E.W. Scripps, so it was a part of the Scripps family, but it was the smallest paper, I think, in the Scripps family, and we had a circulation of 40,000. My salary, my starting salary, was $21,000 and this was in 2005.

Bobbi Rebell:
Ouch.

Paula Pant:
So adjusted for inflation, that's like still pretty close to 21,000. I think I did the inflation adjustment, and that's $26,000 per year in today's dollars.

Bobbi Rebell:
Yeah, we actually have not had that much inflation is the truth of it.

Paula Pant:
Yeah, exactly. Between 2005 and now-

Bobbi Rebell:
The last few years, we really didn't. Thank you, Fed. That's changing, but anyway.

Paula Pant:
So yeah, so I made a starting salary of 21,000 in 2005, and then in 2008, which was when I quit that job, I was earning 31,000 at the time, so that was the highest amount that I made during that three year period, and yet during those three years, I, because I was so interested in traveling, I was saving money as much as I could. In order to do that, I did a couple of things. Number one, was I had a side hustle, and I saved all of the money that came in from that side hustle.

Bobbi Rebell:
What was the side hustle?

Paula Pant:
Freelance writing. I freelance wrote for both websites and magazines.

Bobbi Rebell:
And they allowed you to do that? That's nice.

Paula Pant:
Oh yeah, yeah. There was no restriction.

Bobbi Rebell:
Nice.

Paula Pant:
My paper had no restriction against me taking on any outside work. I think they probably knew that we all had to.

Bobbi Rebell:
Yeah, I guess they got away with paying you so little because they knew that.

Paula Pant:
Yeah.

Bobbi Rebell:
So anyway, so okay. So you saved a lot from the side hustle, but still. What else did you do?

Paula Pant:
Because so much of finance is behavioral, so much of it is psychological, I would find ways to spend just a little bit less than I otherwise would. For example, I would go to the grocery store and I'd walk around the store, and I'd fill the cart with whatever was on my list, and then at that last moment before going to the checkout aisle, I would take a look at my cart, and I would find two or three things to put back.

Paula Pant:
Orange juice, for example, you know? Because we don't need, quote unquote, "need," orange juice. You can have water and fresh fruit. Or like potato chips, or Oreo cookies, or whatever. I would pick a couple of things, I'd put them back, and then I would figure out how much money I had shaved off my grocery bill by virtue of doing so, and I would literally pull that money out of my wallet and stick it into an envelope that I kept in the glove compartment of my car.

Bobbi Rebell:
Brilliant, I love it.

Paula Pant:
Yeah, so just little things like that forced me to save money, and it kind of turned it into a game a little bit. If you think about a big goal like saving $25,000, that can seem daunting. But if you think about, "All right, I'm at the grocery store. How can I shave 10 bucks off of this trip?" and you do that consistently over time, A, it's fun, because it's a little bit of a game. It's a bit of almost like a detective ... not a detective, sleuth thing, that's not exactly the right analogy, but you know what I mean. It's like-

Bobbi Rebell:
Yeah.

Paula Pant:
Yeah, it's a kind of challenge.

Bobbi Rebell:
How much did you save in those years, if you have kind of an estimate of how much you saved doing those kinds of things, and give us some travel highlights, where you went.

Paula Pant:
In total during those three years, I saved $25,000.

Bobbi Rebell:
On a salary of 31,000 at most.

Paula Pant:
Exactly. And again, I'll emphasize that I was freelancing during the evenings and weekends, and everything that I made from freelancing after taxes went into my travel savings, so that was where the bulk of those savings came from.

Bobbi Rebell:
And where did you travel?

Paula Pant:
I flew at first to Egypt, and I spent six weeks in Egypt. From there to Israel, and then from there I went to Southeast Asia where the dollar exchange rate really worked in my favor. Hanging out in places like Cambodia, Laos, Vietnam, places that just have a much lower cost of living, and where the U.S. dollar goes a lot further. That was a big part of how I was able to travel.

Paula Pant:
During that time, I lived on a budget of $1,000 a month, which again, if you're traveling slowly, like if you're not moving around very often, so you're saving money on transit costs, and you're eating local food, you're not going to restaurants, like you're eating street cart food, or things like that, and you're not drinking much alcohol, if any, that's how you can really make your money stretch quite a ways.

Bobbi Rebell:
What is the lesson for our listeners? I mean, obviously we want to be traveling kind of like locals, I guess, is live like locals, don't just stick to the resorts and the resort food, and the hotels and all that stuff, right?

Paula Pant:
Yeah, exactly. Have a more authentic experience. If you're going to go to all of the trouble of going all the way out to Myanmar, then why would you stay at a four star hotel, if instead you could have a very authentic conversation with somebody there who has just a roadside, street side little ... I can't even call it a café, that's too fancy of a word. Just a little tin ... you know, a couple of pieces of corrugated tin under which they have a little stove through which they can cook you some food.

Paula Pant:
It's a much more real experience. It's just much more authentic, and the fact that it saves money is I think, also a bonus. But don't do everything for the sake of saving money, do it because it gives you an authentic experience.

Bobbi Rebell:
Give us a money tip, something that people can put to work right away. Maybe let's stick to the gamification theme, because that's fun. I like playing money games, because you don't even feel bad when you're saving money. It actually makes you feel good, like you're winning.

Paula Pant:
Exactly. A big part of my philosophy is never delay gratification. I hate the concept of delayed gratification, because if you get into this mindset of, "Oh, my life is going to suck now so that it can be better later," well, later is just going to be disappointing.

Paula Pant:
I'm a big fan of when you're saving money, gamify it, have fun with it. When I tell the story of going to a grocery store, and then right before checkout putting the orange juice back, that was not an act of deprivation, that was a fun challenge, like it was a game that allowed me to save. You could think of it as like scoring points on the leaderboard.

Paula Pant:
I continue to do the same thing today. I want to put as much money into investments today as I possibly can. My core investing strategy is of course, max out every retirement account that I'm eligible to contribute to. Those are like my core strategies, and through those, I put money in an index funds. On top of that, I have this app, it's called Robinhood, that allows you to buy individual stocks fee free.

Paula Pant:
Through Robinhood, I will put extra money into individual stock picking. Now, this is not my core investment strategy whatsoever. This is just extra money. It's money I otherwise would have spent on beer and shoes that instead, I kind of think of making it an in-app purchase in a game. I'm playing this game, and if my budget to play this game is $100 a month, that's the cost of like maybe a fun night out.

Paula Pant:
So for me, instead of having that quote unquote, "Fun night out on the town," I put that money into a game that I'm playing on my phone, and I'm buying some individual stocks that I think are kind of fun. Well, that's a way to put more money into investments than I otherwise would. So that's my money tip, is gamify it.

Bobbi Rebell:
Are there other apps that you like to incorporate that are also kind of on the game theme?

Paula Pant:
Sure, yeah. There's an app called Digit, and that's more of an automated system, so you link it up to your bank account, and it will divert really small sums of money, like three bucks here, four bucks there, into a separate account that then accumulates into a pretty substantial amount of savings over time. That's kind of a fun little automated, gamey sort of way to save more, to hide some savings from yourself.

Paula Pant:
There's another one called Acorns that rounds up every purchase that you make, so if you buy something for $7.36, it will round that up to eight bucks, and put the change into a separate account. It's like another way to gamify it a little bit. Any way that you can take care of the margins in a way that's fun, it's a way to make compounding work in your favor.

Bobbi Rebell:
Oh, great. Paula Pant, you are so much fun. Where can people find out more about you, and follow you, and of course, hear more about your podcast Afford Anything?

Paula Pant:
Sure, well as you mentioned, the podcast is called Afford Anything, and you can find it wherever finer podcasts are sold. So yeah, just head to your favorite podcast player, whether it's Apple, or Overcast, or Stitcher, and just search for the Afford Anything podcast. Then you can also find me on the web at affordanything.com.

Bobbi Rebell:
And your social media handles?

Paula Pant:
Oh, on Twitter I am @AffordAnything. On Facebook I am Afford Anything, and on Instagram I've broken the pattern. Instagram I'm @PaulaPant, so that's P-A-U-L-A P-A-N-T.

Bobbi Rebell:
Putting yourself out there, Paula Pant. Thank you so much. You're so wonderful, and thank you for coming on.

Paula Pant:
Oh, thank you for having me.

Bobbi Rebell:
What would you take out of your grocery cart to save a little money? I know I have a bad habit of throwing extra things into the cart that I was not originally planning on buying, except unlike Paula, I usually don't take them out.

Bobbi Rebell:
All right, let's do Financial Grownup tip number one, listen to Paula. Gamification of good money habits works. Money is psychological, and little wins can inspire us to keep going when we get that positive reinforcement. You can go totally retro and just put your spare change in a jar and watch it add up, or you can use apps like Paula mentioned, including Acorns, Digit, and Robinhood.

Bobbi Rebell:
Other names to help you save and feel like you're playing a game and reward good money habits include Qapital, that's with a Q, Qapital. You get rewarded for things like working out. SmartyPig, which helps you set up little piggy banks for different things. By the way, just so you guys know, I have no financial affiliation at this time with any of those names, and I will always let you know if I do.

Bobbi Rebell:
Financial Grownup tip number two, be strategic with your travel, and do what's right for you. I am not a big fan of street food the way that Paula is, and I don't want everyone to feel like they have to travel quite that lean, but if you do want to go the higher end route, put the time in to looking into what the right resources are before you put your money in.

Bobbi Rebell:
I love the Points Guy blog, for example. There are great travel deals, and ideas, and even things at the higher end to help you save money. Another website for deals is Scott's Cheap Flights. If you are willing to wait close to your trip, or in some cases, and I've done this, when you're already on your trip, I've had some great experiences with the app Hotel Tonight. I also think there is great value in literally asking friends, and neighbors, and even virtual friends in Facebook groups that have something in common with you, for their recommendations. Happy travels.

Bobbi Rebell:
Thank you for listening to this episode of Financial Grownup. I truly appreciate everyone who has subscribed, rated, reviewed the podcast and all that good stuff, and thank you in advance to any of you who will now take the time to review it on iTunes or Apple Podcasts, as it is now known.

Bobbi Rebell:
I want to hear from you guys. Follow me on social media @BobbiRebell on Twitter, BobbiRebell1 on Instagram. Leave me comments as well. Go to my website, sign up for my newsletter, so I can keep you posted on everything going on with the show. Paula's story has inspired me to start traveling more, so maybe send me some suggestions.

Bobbi Rebell:
Where should I go? Not just for business. If she's inspired you, let me know that as well. Where are you guys traveling? I hope you got some great takeaways from Paula. I certainly did, as you heard, and that we all got one step closer to being financial grownups. Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart, and is a BRK Media production.

Growing up with dad Tony Robbins taught Josh Robbins the value of the intentional and unapologetic splurge.
NEW josh robbins instagram WHITE FRAME.png

Growing up with dad Tony Robbins taught Josh Robbins the value of the intentional and unapologetic splurge.  Josh Robbins shares the no-regrets story of his 11-year old self blowing a huge sum of money on one of the most memorable days of his life. 

In Josh’s money story you will learn:

-The lessons Josh learned being behind the scenes at his dad, Tony Robbins events

-How at age 11 Josh started his own business 

-Josh’s sales strategy

-The unexpected way Josh spent his profits

In Josh’s lesson you will learn:

-Josh’s philosophy on material goods vs. experiences

-His thoughts on whether he should have invested his profits in the market

-Josh’s take on side-hustles

-Josh’s advice on how to find more time to accomplish your goals

-Josh’s warning about social media and Netflix

In Josh’s Money Tip you will learn:

-How to find out what fees your are paying in your 401(k)

-How the law concerning 401(k) fee disclosure has changed

-What level of fees is considered too high

-What to do if your plan is costing you too much

-The financial consequences of even a 1 percent increase in fees

In my take you will learn:

-Why I at first disagreed with Josh’s financial decision, and how he changed my perspective

-The value of shared experiences and the memories from them 

-The financial impact of how you choose to spend you time, not just your money

-Strategies to invest in yourself

Episode links:

To check what you are paying in your 40 (k) go to showmethefees.com

To learn more about Josh Robbins and America’s Best 401 (k)

AB401k.com

Tony Robbins donates all of his book proceeds to Feeding America. 

To learn more about Tony Robbins Feeding America: http://www.feedingamerica.org/

Follow Josh Jenkins-Robbins

Twitter @jenkinsrobbins

Facebook: Josh Jenkins-Robbins

 

 
Growing up with dad Tony Robbins taught Josh Robbins the value of the intentional and unapologetic splurge. Josh Robbins shares the no-regrets story of his 11-year old self blowing a huge sum of money on one of the most memorable days of his life. I…

Growing up with dad Tony Robbins taught Josh Robbins the value of the intentional and unapologetic splurge. Josh Robbins shares the no-regrets story of his 11-year old self blowing a huge sum of money on one of the most memorable days of his life. In this Financial Grownup podcast episode you'll learn how even a 1% increase in fees can have consequences and the ways you can invest in yourself. #InvestInYourself #Money

 

Transcription

Josh Robbins:
I would love to say I was really smart, and I saved it, and I stuck it in the market, and today, it's worth a million bucks. But I actually took it home, got about 10 of my friends, rounded them up, and we all went to the local fair that happened to be in town during that time in the summer. We had the most fun time ever. We spent all thousand dollars, walked in there with nothing.

Bobbi Rebell:
You're listening to Financial Grownup, with me, Certified Financial Planner Bobbi Rebell, author of How to Be a Financial Grownup. And you know what? Being a grownup is really hard, especially when it comes to money, but it's okay. We're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:
Hey friends. Today's story is about living your life, not your bank account. I'm not talking about being irresponsible like blowing your child's college fund or not saving for retirement. I'm just saying it is okay to give yourself permission to enjoy what you earned. Create memories with your friends and family. Josh Robbins is the Chief Strategy Officer at America's Best 401K, which is a major disruptor in the retirement business, one that I actually talk about in my book, How to Be a Financial Grownup. Josh is also the proud son of Tony Robbins, whom I have had the pleasure of interviewing a number of times and who contributed both a story and the foreword to my book as well.

Bobbi Rebell:
Josh, of course, as you can imagine, had an unconventional childhood to say the least, and as an adult, he is truly living by his father's life philosophies. This was a great conversation for me, because it reminded me that we have to live our lives and create great experiences with those we love. I hope you enjoy it as much as I did. Here is Josh Robbins. Josh Robbins, you are at Financial Grownup. Welcome to the podcast.

Josh Robbins:
It's great to be here. Thanks for having me.

Bobbi Rebell:
I can't believe it's been almost a year since we met. We met at the Nasdaq. Your family was being honored because of your dad's charity, Feeding America, and how many millions of meals has that been?

Josh Robbins:
Gosh. You know what? It's already ... He donated the profits from both of his financial books Money: Master the Game and Unshakable. And so, now, it's over 300 million meals.

Bobbi Rebell:
Oh my gosh.

Josh Robbins:
And now, they're on track to do a hundred million meals a year for the next seven years. So they'll have done a billion meals just through the profits and through also, just through matching. So, at Feeding America, if anybody's listening, wants to make a donation, Tony will match it. I think it's feedingamerica.com/tonyrobbins. Really simple. So he's committed to making a difference.

Bobbi Rebell:
It's interesting because you grew up in a very interesting environment, where you would be backstage at your father's events. Tell me your money story. You were a little entrepreneur, at what age? 11?

Josh Robbins:
Yeah. I was always trying to figure out how to hustle and run around and make money. And so, Tony has these big seminars. And back then, they'd be like these marathon events like 10 days long. There was one, that I remember in particular, where there's about 5,000 people there. So every lunch and dinner, they'd go out to these big giant tents, these meal tents, where people were sitting down eating, and I pounced on that opportunity to work on my sales skills.

Bobbi Rebell:
What did you do, Josh?

Josh Robbins:
I ended up buying these key chains that were really inexpensive.

Bobbi Rebell:
Do you remember what your cost was?

Josh Robbins:
I think my cost was a buck, and I was selling them for like three to four.

Bobbi Rebell:
Nice. Big profit.

Josh Robbins:
Yeah. So, big profit margin, and everybody loved it, because I'd come to the table. I think everybody just loved the idea that an 11-year-old was kind of selling [crosstalk 00:03:29]-

Bobbi Rebell:
You were probably milking that cuteness, you know?

Josh Robbins:
Yeah, well, it's like girl scout cookies, like what? Are you going to say no? So, anyway, it was fun. I ended up raking in about a thousand bucks over the course of this event.

Bobbi Rebell:
Oh my gosh. Wait, so, $1,000, like, what's the math on that? $3 each. Oh my gosh. You were selling a lot of key chains.

Josh Robbins:
A lot of key chains. I think everybody in that event had those key chains at the end, and I'm sure they all felt super obligated to buy one too. So, it was great.

Bobbi Rebell:
But it was a high quality key chain, I'm sure.

Josh Robbins:
Oh it was incredible. I'm sure they're still around today.

Bobbi Rebell:
All right, so you walk away with a thousand bucks. So that, first of all, that's a great, great story because that's your entrepreneurial venture and you're learning. But then what happened to the money? You go home, then what?

Josh Robbins:
I would love to say I was really smart, and I saved it, and I stuck it in the market, and today, it's worth a million bucks. But I actually took it home, got about 10 of my friends, rounded them up, and we all went to the local fair that happened to be in town during that time in the summer, and we had the most fun time ever. We spent all thousand dollars, walked in there with nothing.

Bobbi Rebell:
In one day?

Josh Robbins:
In one day, played every game, wrote every ride, and just did every possible thing you could want to do at the fair, and my friends were ecstatic, and I was ecstatic. It was beautiful because I learned a really valuable lesson, in the sense that, money is just a tool, right?

Bobbi Rebell:
Right.

Josh Robbins:
And money can be used to create incredible experiences. Stuff is fun for a little while, but experiences are really what life's about. And so, that was such a beautiful lesson for me. Obviously, saving, you know, I learned how to do ... learned that later, but that was a really, really beautiful lesson for me to have.

Bobbi Rebell:
Yeah, so, what is the takeaway then for our listeners? And by the way, where were the parents when this was going on?

Josh Robbins:
Great question. It's like a little bit of the Lord of the Flies stuff going on there.

Bobbi Rebell:
I know. I mean, I don't know. I feel like this is a different era that there are all these 11-year olds running around, spending hundreds and hundreds of dollars each at this day. It's interesting, because millennials now, at least as a stereotype, are into experiences. So is that the lesson for our listeners? There's a line though, there's a fine line, because as you said, if you had invested that $1,000, we could be having a different discussion.

Josh Robbins:
You're absolutely right. Yeah, I think look, for me, I think the takeaway is twofold. One, we're living in the day and age of the side hustle. You know, as Gary Vee would say, I think everybody needs to figure out how to create that additional money that they're going to be able to sock away. So, if they can have it from their job, great. But if they just say, "Hey, you know what? I can't make ends meet," there's always time. What's the average amount of time people watch TV these days? It's crazy.

Bobbi Rebell:
And not to mention social media.

Josh Robbins:
Oh social media. I mean, everything's time drain. So when people say they have no time, I just don't buy it. So, to me, I think creating that opportunity for yourself, to have financial freedom is incredible. So that's got to become a priority, because they can't afford it, right? But you got to pay yourself first. So in other words, let's just say tomorrow, the government raise taxes 10%. We'd all whine and moan, but we'd all end up paying, right?

Bobbi Rebell:
Mm-hmm (affirmative).

Josh Robbins:
And you got to think about your future the same way. You got to pay your future self in the same way. So, you know, I'm going to tax my current self 10% no matter what or more, but I'm going to do it for my future self. And yeah, it might create some cutbacks in the short term, but if you don't have the cutbacks, go out and get a side hustle. Make it happen.

Bobbi Rebell:
I know one thing you love to focus on, and it's something that we all need to focus on more, is fees.

Josh Robbins:
Yeah, I think one of the most interesting things is ... Tony went out and interviewed 52 top financial minds in the world, and it kept coming back to fees as one of the main themes, if you will. What I mean by that is most people have no idea. In fact, I just read a study recently that said 96% of people know exactly how much they spend for their Netflix account, but 71% of Americans think they pay no 401k fees whatsoever. That obviously is a financial literacy challenge, right? And by the way, that's not unusual. So if you don't know how much you paying in 401k fees, it's purposeful, right? It's opaque at best.

Bobbi Rebell:
Yes.

Josh Robbins:
For the first 30 years of the 401k's existence — it started in 1983 — up until 2012, they didn't have to tell you how much they were charging, how much they were extracting from your accounts. It's crazy. There's no disclosure.

Bobbi Rebell:
Right, but now they do. So, how specifically can people find out what the fees are? And how do you know if it's the right amount? Because it's okay to pay a little bit. I mean, people that are running it should get paid, but how do you find it out, and how do you know if you are paying too much?

Josh Robbins:
Great question. So now, they issue this thing called fee disclosures. So the challenge is they're very long and kind of opaque. But you as a participant, if you're on a 401k plan, you should request a copy of your fee disclosure, from whoever your current provider is, and they have to provide it to you. And then I'd start to do a little bit of archeology and take a look at that and uncover those fees. Now, we do that as a free service, which we can talk about later. But the point here is that you've got to uncover the fees, and I would say that 0.75% or less as the all-in fee, okay?

Josh Robbins:
I'm talking about the cost of the funds, the cost of the administration, the cost of what they call record-keeping, all of those should be 0.75% or less, and unfortunately, they're more like one and a half or two and a half particularly for small business. Bobbi, you know this. You know the impact of these fees. People say, "Oh it's only 1% or a small percent." Let me give you an example. If you have two people, two neighbors, both contributing to the 401k the same amount, both get the exact same returns in the market. Okay, and both take out the exact same amount at retirement, all things being equal.

Josh Robbins:
If one has 1% in fees while the other has 2% in fees, the person with 2% in annual fees will run out of money 10 years sooner than the person with 1% fees.

Bobbi Rebell:
Oh my gosh.

Josh Robbins:
10 years. A full decade, they're going to run out of money.

Bobbi Rebell:
And we're living longer, which is a good thing, but we need our money that we worked so hard for. So you are the Chief Strategy Officer at America's Best 401k, which I also by the way talk about in my book, How to Be a Financial Grownup, and how you are disrupting the industry. So tell us specifically what you offer and how people could use that to get this information and maybe make the right decision for them.

Josh Robbins:
We just say, "Hey, look, we're going to eliminate all the middlemen, all the brokers, all the unnecessary middlemen. We're going to offer low-cost index funds only, and then we're going to add a very one transparent advisory fee." So our typical plan is like 0.6% or less, all-in for everything. So, that's what we do, and we have a website for people that don't want to go through that whole financial archeology on their own. Whether you're a business owner, or you're an employee, or you're an employee that wants the business owner to pay attention, you can go to showmethefees.com.

Josh Robbins:
Showmethefees.com is a fee checker, where we allow ... We kind of give you like a ... I'm going to call it an initial estimate, kind of like Zillow does its estimate. So we're going to do the same thing. We're going to give you an estimate in the ballpark. And then if you want to take it one step further, all you have to do is just send us that fee disclosure that you can just get from, you know, call the toll-free number of your current provider and just ask them to send it to you and then upload it to us, and we'll help you uncover those fees. What you have to understand is if you're an employee, your employer's on the hook with the Department of Labor with legal liability to make sure that the plan is set up for the sole benefit of the employee.

Josh Robbins:
So they need to look at fee savings and cost savings opportunities. Employers want to know this stuff. And you as the employee can look like the hero, if you bring them a great opportunity to save a significant amount of money, because with just like the 1% and 2% example, when you compound it out over time, these 401ks can be firing on all cylinders, and right now, most of them are kind of limping along in mud. So, there's a lot of work to be done out there. We've got a long road to climb.

Bobbi Rebell:
All right. Well good stuff, Josh Robbins. Where could people find you if they want to follow you? Social media, all that stuff.

Josh Robbins:
Yeah, I'm at jenkinsrobbins.com. J-E-N-K-I-N-S-R-O-B-B-I-N-S. And then our company is at AB401k. A-B-4-0-1-K.

Bobbi Rebell:
Awesome. Thank you so much for joining us.

Josh Robbins:
Yeah, thanks for having me. I appreciate it.

Bobbi Rebell:
Hey friends. Here's my take on the story that Josh shared with us. Financial Grownup tip number one. Josh gave me a great reminder. A responsible splurge can be a good thing. So when he first told me that he spent all of his earnings on one fantastic day with his friends, at first, I thought the lesson, from his perspective, would be one of regret, wishing he had saved and invested the money. But in fact, decades later, he still has such incredible memories of that day. He really doesn't have any regrets, so I realized my gut was wrong. Now, if you're an adult, you have financial responsibilities. You can't necessarily go blow money from your kid's college fund on a great day with your buddies.

Bobbi Rebell:
But let's put this in context. It was one day's earnings, and he was a kid. He was 11. No one was depending on him. Here it is decades later. The memories of the shared experiences are priceless. Financial Grownup tip number two. Josh talks about making time for opportunity. He has some great reminders to create time for yourself and set yourself up for financial freedom. He points out that he and his dad, Tony Robbins, often hear people say they just don't have the time. Well to Josh's point, maybe watch a little less TV. Spend less time on social media. Find the time to invest in yourself, if that's a priority.

Bobbi Rebell:
Thanks to everyone for your support. If you have not already, please subscribe. If you have a free moment, reviews, totally appreciated. I know you guys are super busy. That's one of the reasons I keep the shows short. Be in touch. I am on Twitter, @bobbirebell and on instagram, @bobbirebell1. And for sneak peeks into upcoming episodes and some behind-the-scenes info about the podcast and my guests, get my newsletter. Just sign up at bobbirebell.com. I hope you enjoyed Josh Robbins' story and that we all got a little bit closer to being financial grownups.

Bobbi Rebell:
Financial Grownup, with Bobbi Rebell, is edited and produced by Steve Stewart and is a BRK Media production.