After buying an expensive home, Certified Financial Planner David Rae found himself facing an income crunch during the recession. His decision to get a roommate helped him keep the home and stay on track with his financial and lifestyle goals.
In David's money story you will learn:
-That even CFP's experience money troubles too
-Creative ideas to help alleviate the cost of a home
-Ways to cope with the feeling of failure when financial goals aren't met
-The real reason people can afford big houses
-What David looks for in a roommate!
In David’s money lesson you will learn:
-Financial problems should be dealt with head on
-There are creative ways to cut spending that won't inhibit your lifestyle
In David's everyday money tip you will learn:
-David's favorite credit cards and the perks of each one
-The easiest way David saves money while traveling first class
-How to prioritize your spending to afford nice vacations
In My Take you will learn:
-Being a financial grownup means keeping on track with your goals, not living a certain lifestyle
-Take action if a financial disaster is coming your way, don't wait for it to go away
EPISODE LINKS
Check out David's website FinancialPlannerLA.com
Follow David!
Instagram: @DavidRaeLA
Linked In: @David Rae, CFP
Twitter: @DavidRaeCFP
Facebook: @DavidRaeCFP
In this Financial Grownup episode we have Certified Financial Planner David Rae as a guest on our show. He talks about decisions he made that make him a Financial Grownup like getting a roommate. He also gives us tips on how we can save money traveling first class. #FinancialGrownup #SaveMoney #Traveling
Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.
Transcription
David Rae:
It did kind of feel like I was failing in a way to have to get a roommate, but then looking forward, I'm like this means I can actually be successful and keep the house, rebound, and let it rebound in value, and still travel and have fun and do all the things I wanted to do.
Bobbi Rebell:
You're listening to Financial Growing Up with me, certified financial planner, Bobbi Rebell, author of How to be a Financial Grown up. You know what, being a grown up is really hard, especially when it comes to money. But it's okay, we're gonna get there together. I'm gonna bring you one money story from a financial grown up, one lesson, and then my take on how you can make it your own. We got this.
Bobbi Rebell:
Hey friends, that was my friend certified financial planner, David Rae. Even though he felt like he was failing, he was in fact pivoting, very well in fact, to deal with things beyond his control. More on that in a moment. Just wanna thank all of you for your support. We have been doing some new content here, adding in bonus episodes on topics you guys have requested, and the feedback has been amazing. Please keep it coming, DM me on Instagram at BobbiRebell1 and on Twitter and BobbiRebell, and tell me what you think about the changes we've been making, and what kind of topics you want us to be covering. Reviews are great, too if you wanna support the show, and of course, tell a friend.
Bobbi Rebell:
Let's talk now about about David Rae. He takes being a financial grown up very seriously, and so it was hard, but maybe not too hard to make a decision when the recession hit a decade ago. Here is David Rae.
Bobbi Rebell:
Hey David Rae, you're a financial grown up, welcome to the podcast.
David Rae:
Thanks for having me on.
Bobbi Rebell:
I am such a fan of all the wisdom that you share with so many people. You're quoted very widely in the media, you're on TV all the time, and a lot of it has to do with your expertise being a financial planner, and telling us what to do when we need it in advance of what we need it. And the story that you brought to share with us here on Financial Grown Up I love because it has to do with the fact that you're kind of just like us in that things happen that you can't always control with the economy and the larger environment, but you, even though you're a CFP, still have to deal with them. Tell us your money story.
David Rae:
I did a lot of planning and I went out and bought a very nice and expensive house in LA. This was right before the financial crisis, so I bought my house in early 2007. I thought I got a great deal, I got like $300,000 off the asking price, little did I know that the financial crisis was coming. I got a house that I thought I could afford with my growing income, and when we went into the financial crisis, my income didn't go up as much as it had in the past, and a few years in, it had started to decline actually, and that combined that with real estate values tanking, I had to go back to my financial plan and look at my spending and where I wanted to spend money, and instead of having to cut back on my travel and fun with friends, I decided to get a roommate
David Rae:
And I think that was a really big financial grown up moment because it did kind of feel like I was failing in a way to have to get a roommate, but then looking forward, I'm like this means I can actually be successful and keep the house, rebound, and let it rebound in value, and still travel and have fun and do all the things I wanted to do. And I have a big, nice house, I can have a roommate here. It wasn't like I was sharing a room.
Bobbi Rebell:
Tell us more about what happened. How do you even start looking for a roommate? How old were you at the time, and you'd been living on your own for how long?
David Rae:
I hadn't been on my own that long. I'd had roommates before I bought the house, so it wasn't like a huge, big deal. It wasn't like I was married with ten kids running around which would make it a lot more difficult, but I was in my mid twenties, I had been a few years in to being a financial planner, and I planned ahead. I could make the payment, I could afford the house, even with the drop in income, but it juts would be tight and really not a fun process. Plus, I was looking at real estate values and they had dropped pretty substantially around the country.
David Rae:
By getting a roommate, I was able to still travel, still have money, and still be able to save for my financial goals, like retirement and all those fun things that a financial planner should be doing. And at the same time, it allowed me to stay in my home because I bought a bigger, more expensive home knowing I would be there for a long time. Since I've bought the house, it's doubled in value, it just had a very nice 30 or 40 percent dip during the financial crisis, like much real estate did during that time. But looking forward, because I kept the house and stuck with it, even when times were tough, I was able to come out ahead with this great investment on my house which if I took the dip out of it, it looks great, my house doubled in value in like 10-11 years, which is a pretty nice return there.
Bobbi Rebell:
Right, because the truth is, as long as you can afford the payments, and you don't fall into a problem situation, it only matters the day that you buy an investment, and the day that you sell it. So even though there, as you say there's this dip, ultimately, it really is just on paper, because you had enough of a financial cushion, and you also made a big lifestyle adjustment.
David Rae:
Absolutely, and you know, most investments, it really does help to have time on your side, and real estate is one of those things as well because so many bailed out. And don't get me wrong, there are people that maybe their house dropped a lot more or they didn't want to live there and there was reasons to sell, or if I was gonna be going into credit card debt or racking up other bills, or not able to pay my mortgage, it would be a different conversation.
David Rae:
But with roommates, I was able to maintain my lifestyle, and then now I don't have roommates. I've since gotten married, and the house is mine and it's been upgraded and all this great stuff. But I weathered the storm, and I think having a plan and facing being a financial grown up really can make you smooth some of these tough times out.
Bobbi Rebell:
What was it like looking for a roommate? How did you even do that? Were there a lot of people looking for places to stay more than usual because of what was going on in the larger economy?
David Rae:
You know, I'm in the center of LA, so a lot of people are looking for roommates. Rent is really expensive here, so me renting a room in the house was still a few hundred dollars cheaper rent wise for someone coming to rent a room versus getting their own one bedroom or studio apartment. Plus it was fun, I mean I was in my 20's, so I think a lot of people in their 20's still have roommates, especially in bigger cities, and it was still fun to have because we had game night at the house, and we had people over for American Idol, so it was actually a really nice social thing because I was single and it probably actually aided my social life more than being a hindrance. Like oh my god, my terrible roommates sitting on the couch, you know, the horrible thing that people are probably picturing when they're thinking of getting a roommate or some hobbit that never leaves the house.
David Rae:
I actually had friends living with me, and it was not a problem to find roommates, and over the years I had a few roommates move in, and then the final roommate stayed probably two years after I got married. We just enjoyed having them here, and when they finally moved out, we didn't replace them.
Bobbi Rebell:
I love the fact that you're not living in absolutes. You didn't say well I am a grown up now, so I must live in this house alone, and it would be very immature to have roommates or whatever, or deal with people judging you. You made a financially responsible decision and it also was kind of fun in the end.
David Rae:
It was fun in the end, and looking ahead to where I'm at financially now as a financial planner, that meant my 401k contributions were still made, my mortgage was still paid, I didn't rack up credit card debt, and that's turned into hundreds of thousands of dollars over that time when I put it into the stock market and let it grow. So it really can make a huge difference when you give it time and let it compound.
Bobbi Rebell:
And what is the takeaway for our listeners?
David Rae:
Don't ignore financial problems. That's the biggest thing. I could have probably ignored it, and a lot of other people ignore when they're out of work and they don't wanna cut back, or they've gotten a decrease in pay, or they've had an illness. I face it head on, and it really meant that I could brave the storm and come out stronger on the other end. And I had some fun along the way.
Bobbi Rebell:
Yeah, and you know what, the other thing is you you didn't have to deprive yourself of things you enjoyed, like travel, so you were able to still do things that were discretionary to some degree. Because sometimes people in that situation, maybe would not have thought to take on a roommate, or chosen not to, and then they just wouldn't have traveled for two years.
David Rae:
And do what's right for you. I mean obviously some other people, you're right, it may be better to just not travel, but that wasn't what I wanted to be doing in my mid 20's when I was single and free and could run around the world and have a great time and I also wanted to have a house and I wanted to save for the future cause I am a financial planner, and I do love saving my money and seeing my net worth grow, which wasn't necessarily happening on paper during the financial crisis when the market was dropping and real estate values were dropping, and my income wasn't doing what I would like it to be doing, or what it's doing today.
David Rae:
But I'm here and I made it through and I was a financial grown up.
Bobbi Rebell:
You were proactive, and that's the important thing. Lets talk about your everyday money tip, because it also has to do with travel and making sure that you can travel the way that you want to travel. You have some tips for us.
David Rae:
Absolutely. My big thing to think about is prioritize what's important to you, cause I see so many people that say they can't afford to travel, but they're driving an expensive car, or they're living in a really expensive house, and that just doesn't leave any money leftover to travel. So prioritize your spending, and for me, one of the biggest ways that I can really travel in style, because I've gotten spoiled and like to fly say first class around the world. I use credit card points and miles to really make that affordable. I'm not gonna be spending $15,000 a ticket like my last trip to Europe would have cost if I paid cash. But i used miles, so I spent like $50 on that, and the way I accrue a ton of miles is I put all of my bills on credit cards, just disclaimer, I pay them off every month, I can afford what I'm spending. And I put them on the credit cards that will get me the most miles.
David Rae:
At Staples and Office Depot I get five points on one of my cards, and I have another card that gives me like four points on dining and other cards give you money on gas and utilities. So finding the cards that will give you the most points, as well as sign up bonuses and status matches. So I have an airline card that helps me have higher status, and I've gotten upgraded like 12 times this year on almost all of my flights from just having status, so that's free, sitting in first or business class. Just for having status. I like free.
Bobbi Rebell:
I like free.
David Rae:
I like nice stuff for free.
Bobbi Rebell:
So what resources, do you have any favorite resources that you can point us to?
David Rae:
I really like the points guy. It's a website that has a bunch of tips there, and there's another blogger called Eric Rosen who has a bunch of stuff on the internet if you google him, he talks really about how to get upgraded to first class, which is a great resource there.
Bobbi Rebell:
I need that.
David Rae:
I know you do. There's nothing more financial grown up than being first class, especially [crosstalk 00:10:46]-
Bobbi Rebell:
Not if you pay for it though. Definitely not gonna pay for it in actual cash or money. But if it could be free, that works for me.
David Rae:
We could all do that, we can all use miles and points or status, and just being a little strategic on how you do it, I book my hotels a lot of times through hotels dot com and I just went away for the weekend and used free nights. I went to Vegas and had two free nights of hotel. So it's just stretching the money you're making and spending to turn it into more travel and more fun, and that's just the stuff I love. I know other people like cash back, or gift cards or things like that, but I love to travel, and again, I've become a little spoiled and wanna be up in first class when possible, even though I believe Barbara Corcharan says she's back in coach. But I'll be up in first and that's how I like it.
Bobbi Rebell:
Before I let you go, I love your blog. Tell me about your blog.
David Rae:
My blog is Financial Planner LA dot com, and I really just try to bring fun tips to money. I know we get pretty serious as a financial planner, and you say the big B word, budget, but I really like to go more in the range of pop culture and fun, and I did a big series on the Golden Girls retirement, how you can retire and have a fabulous time [crosstalk 00:11:56].
Bobbi Rebell:
I love that, I was retweeting that one, I loved it.
David Rae:
I know, it's so much fun. People really love that. It's kind of taking that roommate story and going this can actually be a great, positive thing, and a happy dream retirement. We'd all love to live with friends, or at least have that kind of friendships around. So I try to make money fun, and definitely the tax stuff is in there, and the nuts and bolts are in there, but we try and wrap it in something fun so you're not just stocks and bonds.
Bobbi Rebell:
Yeah, and it's a great resource, especially because we're heading into the end of the year, and there's a lot of changes, and you mentioned the tax law, so you're a great resource as a Certified Financial Planner to check out for all of that. And just before I let you go, one last thing, share with us your social handles so people can follow you.
David Rae:
Yes, on Twitter I'm DavidRae, R-A-E, CFP. On Instagram, I'm DavidRaeLA, and on Facebook it's David Rae CFP as well. So check me out.
Bobbi Rebell:
Thank you, David.
David Rae:
Thank you.
Bobbi Rebell:
Okay. For all the talk about delayed adulthood these days, the truth is, there is still a stigma with having roommates as not being a very grown up thing. But, being a grown up means making adjustments and being real when you need to. Life's complicated, things get messy, and there's a lot of unpredictable stuff that we can't always be fully prepared for. So we have to be ready to make changes and go with the flow a little bit. Sometimes things just kind of happen.
Bobbi Rebell:
Financial grown up tip number one, do what you have to do to stay on track with your financial goals. David took on roommates. It wasn't so bad, in fact, he had a pretty good time with it. I moved back in with my parents when I got a divorce early in my adult life. I sold the tiny one bedroom apartment that I had owned, regrouped for a year, saved money, and moved out. Stronger financially, and also just like David had a good time with his roommates, it was kind of nice getting to know my parents as an adult.
Bobbi Rebell:
Financial grown up tip number two, if you see the financial train wreck coming down the tracks, and you know it's coming guys, you can see it, get a plan together fast. Don't assume things are just gonna fix themselves or you can just bury your head in the sand. They're not gonna go away so easily. Even if your plan isn't perfect, just have some kind of plan. Do something. You can adjust it later. But denial and procrastination like David said, just too expensive. You deserve better.
Bobbi Rebell:
Thanks to everyone for your continued support. If you have not, please subscribe to the podcast. It's free. Go into the manual settings when you do it, and setup auto downloads so you don't miss any upcoming episodes, and of course, please tell a friend that you care about and who you think deserves to have a rich life.
Bobbi Rebell:
David Rae is such a wonderful role model for all of us. Thank you for helping us all get one step closer to being financial grown ups.
At 29 years old Tanya Van Court thought she had more than a million dollars on hand to change the world and live the life of her dreams. Until it vanished in a few hours.
Tanya's money story:
Tanya Van Court:
I was 29 years old, it was in the first tech boom where all of the Silicon Valley companies had stock that was just rising uncontrollably. I happened to be one of the first 200 employees at a company in Silicon Valley that was doing extraordinarily well.
Bobbi Rebell:
What company?
Tanya Van Court:
The company was Covac Communications. Before any of the telephone companies or cable companies were offering high-speed data I had a great job, a meaningful job, and I had a lot of stock that went along with that job.
Tanya Van Court:
I got all this stock in Covac, and some of the stock I couldn't cash out yet, but a lot of the stock I could cash out. I could have sold that stock and went and diversified my portfolio and bought mutual funds, or invested it in many, many stocks, as opposed to having all of my eggs sitting in one proverbial basket. But I didn't, because it was literally the first stock I had ever known or owned-
Bobbi Rebell:
Wait, let's just back it up, so you were given, as part of your compensation, shares in this company. Did it go public? Where was this stock? Explain exactly what you were given, and how it was valued, and did you have opportunities to sell it?
Tanya Van Court:
Yes, I had opportunities to sell the stock, many opportunities. The company had gone public, and so I had the opportunity to sell the stock when the company went public, I had the opportunity ... not exactly when it went public, because we had a certain window. But that window had passed, and so I had many opportunities to sell the stock, but I had no idea that I should sell the stock.
Tanya Van Court:
The stock kept going up, and I thought, "Wow, this is great. The stock just doubled in the past six months. I should just hold onto it, and I guess it will double again."
Bobbi Rebell:
At its peak what was the value of this stock, and how old were you at that time?
Tanya Van Court:
I was 29, and the value of the stock at its peak was about 1.2 million dollars.
Bobbi Rebell:
At that time how did you feel?
Tanya Van Court:
You know, I was so excited, because since I came from a household of two parents who were elementary school educators, all I ever wanted to do was make a difference in the world. I knew that having that 1.2 million dollars in my late 20s was going to enable me to make different choices and different life decisions to help people and to give back instead of just working in corporate America and doing things that were kind of interesting to me, but weren't impactful to other people. I felt free, Bobbi. I felt really free and empowered.
Bobbi Rebell:
You're 29 years old, you have stock that on paper is worth 1.2 million dollars. What happened then?
Tanya Van Court:
The big Dotcom bust happened. Literally in hours stock just started to tank for company, after company, after company. I watched the stock literally go from being in the teens, each share was trading in the teens, to trading for less than a dollar. When I say less than a dollar it went from the teens to like .50 cents in the course of a few hours. Every bit of that 1.2 million was wiped away in a matter of hours.
Bobbi Rebell:
Wow!
Tanya Van Court:
Yeah.
Bobbi Rebell:
How did you feel then?
Tanya Van Court:
Then I felt stupid, I felt deflated, I felt panicked, depressed, it was almost as if you had 1.2 million dollars sitting in your living room, and you just left the front door to your house open and walked out and went to the park, right?
Tanya Van Court:
It was, like, wait a minute. I had been living this life and treating this money so casually, as if it would always be there.
Bobbi Rebell:
As you say, it was the dotcom bust. This was happening to everyone?
Tanya Van Court:
It was happening to everyone, and it's interesting, because while I suffered a tremendous loss with that stock that I could've diversified, what I still had was ... I still had a home that I owned, I had bought a condo, and I still had that. What I found with many of my colleagues who experienced that same bust, is that they had actually leveraged their stock to buy lots of other things, so they bought cars, and they bought multiple houses.
Tanya Van Court:
Because they had borrowed against that stock, once the crash happened, they then had to pay back the money that they had borrowed by going and selling off all of their assets, including the assets that they had come to the company with.
Tanya Van Court:
If they came to the company with a big million-dollar home in Silicon Valley that was passed down to them from their parent, or that they had worked really hard in a previous company to be able to buy, now all of a sudden, they not only lost all of their stock, they lost every other asset that they had, because they had to payback loans that they had made against their stock.
Tanya’s money lesson:
Oh my gosh. Diversify, diversify, diversify. Don't ever put all of your money into one basket. I don't care if that basket is a real estate basket, and you have found a hot, booming real estate market that's working really well for you, and so you're, like, "Let me just buy it."
More apartments here in X place, or more houses in X place, don't do that. Diversify your money. If you have found that your golden goose is a stock that is doing really well, don't do that. Diversify your money. You really have to weigh and measure your risk, and think about the worst case scenarios. If that particular company, if something happens to that company, if something happens to that area of town that you're investing in, and every asset you have goes under water, what happens to your entire portfolio?
Tanya's everyday money tip:
My everyday money tip is actually a money tip that kind of goes back to my time in college. I would always watch people who ... I don't happen to drink, but I would watch people who would do progressives. Where they went from one bar to another, or one restaurant to another, and progressively partied from one place to the next. Like, the party would follow them. Like, a group of people would go and they'd hang out in one place, and they'd do that for 20 minutes, and then they'd go and hang out at another place.
I thought, "Wouldn't that be fun if we did that just with our friends, and did it in order to swap and exchange stuff that we no longer needed at our respective homes." Look, we all look in our homes and we go, "There are 10 things here that I don't use anymore, that I don't need." If you happen to have kids there may be things that your kids don't use anymore, or your kids don't need. If you happen to be a sports fan there may be equipment that you don't use anymore. "Hey, I'm not golfing as much as I used to anymore."
There are things in all of our homes that we don't want or we don't need, and so it's a great way of getting together with five or six friends, scheduling it on a Saturday, and going to each other's houses where you put everything that you don't want in your living room, and it becomes a virtual shopping spree.
Bobbi Rebell:
I love, first of all, that it's social, and I love, also, it's always delicate, because when you want to gift to somebody something that maybe you don't need anymore it's an awkward thing to give them something that you don't want. Because it's kind of like, "Oh, you're giving me your leftovers." But if you just put it there and they can just decide to take it, then it takes away that sort of negativity and makes it a positive thing.
Tanya Van Court:
It absolutely does. I think it makes it a positive thing for everyone, like, you're super happy to get rid of it, but they're super happy to get it.
Financial Grownup tip #1:
One things Tanya mentioned that stood out is that, while she lost money that she had on paper, I know it still hurts a lot, others had leveraged against their stockings and lost so much more. In addition to her advice to diversify, we also want to be very careful when borrowing against actual assets. Do not over leverage.
Financial Grownup tip #2:
This holiday season take it a step further than what Tanya was talking about. Think carefully about the physical stuff that you are buying for other people, not just children. Unwanted gifts are a total waste of money. There are so many new ways that technology is allowing us to give differently. Apps like Goalsetter are great, especially for kids that have too much stuff. But when you want to send a physical gift, and sometimes this is even for business purposes, there are new services, like, GiftNow. That's my personal new favorite that I'm obsessed with.
Basically, the way that one works is that instead of a boring gift certificate you virtually send someone a specific gift from a retailer to their email, so you don't need their physical address, you don't have to send them an email asking where should I send this, who will receive it, blah, blah, blah. It opens in a virtual gift box, and they can select their size, so you don't have to be guessing. They can change the color, if you don't know what color they want. They can even exchange it all before it gets delivered, so you don't have the whole hassle of the return and all that stuff.
I just used it for my friends' baby's one year birthday. It was so great to not have to carry a gift to the party, not worrying about it getting lost in the pile, and to know that my friend could swap it out without me even knowing it, not worrying if she would hurt my feelings, if she didn't love the fabulous dress that I got her daughter.
Then again, you can never have too many little frilly little girl dresses, right? I'm sure it was a huge hit.
EPISODE LINKS
Check out Tanya's company GoalSetter here!
Tanya Van Court is on Shark Tank!
Follow Tanya!
Instagram: @tvancourt
Linked In: @Tanya Van Court
Twitter: @tvancourt
Follow Goalsetter!
Instagram: @goalsetterco
Twitter: @goalsetterco
Facebook: @goalsetterco
Learn more about GiftNow
Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.
Guest co-host and shopping expert Trae Bodge joins Bobbi with her three rules that practically guarantee you will avoid amateur spending mistakes this holiday season.
Ambition Redefined author Kathryn Sollmann’s childhood took an unexpected financial detour when her father had a career setback. But becoming a financial grownup at a young age gave her the foundation to redefine ambition.
In Kathryn's money story you will learn:
-Why she started working at a young age
-How her financially stressful childhood prepared her for success
-The way she wished her parents talked about money when she was growing up
In Kathryn’s money lesson you will learn:
-How to have honest conversations about money with a significant other
-Why Kathryn suggests women should always have a way to make money
-Her tips on how to balance work and family life
In Kathryn's everyday money tip you will learn:
-How to categorize your savings account
-Ways prioritize saving money while staying out of debt
In My Take you will learn:
-Financial grownups don't judge, every financial plan is unique to each family or individual but making smart decisions are what make plans successful
-Family time and work time don't have to be separate, hear what Bobbi and Kathryn have to say about blending a schedule in order to balance it
EPISODE LINKS
Read Kathryn's new book Ambition Redefined here
Check out Kathryn's website for more information here
Follow Kathryn!
Instagram: @KathrynSollmann
Twitter: @KathrynSollmann
Linked In: @KathrynSollmann
Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.
Transcription
KATHRYN SOLLMAN:
The financial situation at home got so tenuous that my father, a couple of times, took my little part-time afterschool paychecks to pay a few bills while he was waiting for some things to come in and that had just a profound impact on me.
BOBBI REBELL:
You're listening to Financial Grownup with me, certified financial planner, Bobbi Rebell, author of How To Be A Financial Grownup. And you know what? Being a grownup is really hard, especially when it comes to money, but it's okay. We're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.
BOBBI REBELL:
Hey, financial grownup friends. I like to joke that it is never too young to grow up financially, but I'm rethinking that a bit, and that is because my guest, Ambition Redefined author, Kathryn Sollman, got a rude awakening when her comfortable upper middle class suburban life was interrupted by the harsh financial reality of a change in her family's financial situation. More on that in just a minute.
BOBBI REBELL:
First, a quick welcome to everyone. If you are new, so glad you found us. Please hit the subscribe button so you don't miss any upcoming episodes and go into custom settings and set to auto download. While you are there, it will make our day if you leave a quick review. Now to Kathryn Sollman. Love her book, Ambition Redefined, but I will warn you, she makes him controversial arguments. And while I do see her point, and she does a lot of research, there's a lot of data to backup everything she says, there is a lot of discussion about her perspective. And stay to the end. We will be giving away a signed copy of Ambition Redefined. Here is Kathryn Sollman.
BOBBI REBELL:
Kathryn Sollman, you are a financial grownup. Welcome to the podcast.
KATHRYN SOLLMAN:
Oh, thanks for having me. It's great to be here.
BOBBI REBELL:
I love your new book. Congratulations on it. It is Ambition Redefined: Why The Corner Office Doesn't Work For Every Woman And What To Do Instead. It's like you read my mind, Kathryn.
KATHRYN SOLLMAN:
Yeah. We're in an era of women's empowerment, which is great, and we need to have a woman president, and we need to have more women running corporations, but that's very small percentage of women overall who want those kinds of jobs.
BOBBI REBELL:
Absolutely, and I do want to just mention that this is very important for men as well because men are huge stakeholders in this issue because they have so much at stake when it comes to not only whether they're women partners, their sisters, their mothers, their daughters work, but also the income that they generate because that can be a big factor when things don't go as planned, which brings us to your money story, which does have to do with your father and what happened and the impact on the rest of the family and the role that your mother had to play then in the family finances. Tell us your money story, Kathryn.
KATHRYN SOLLMAN:
I grew up in a very affluent community. My father was working in a big executive job in New York City. When I was in middle school, he lost that big job and he never fully recovered professionally. This then sent my mother, who was a former teacher, back to work and she hadn't worked in more than 20 years.
BOBBI REBELL:
Wow.
KATHRYN SOLLMAN:
So she had some fits and starts, but over time was able to reinvent herself to be an English as a second language teacher, but that wasn't really enough to keep the household going. So there was a tremendous amount of financial stress in the household. The financial situation at home got so tenuous that my father, a couple of times, took my little part-time afterschool paychecks to pay a few bills while he was waiting for some things to come in, and that had just a profound impact on me.
BOBBI REBELL:
What was your job?
KATHRYN SOLLMAN:
It was a company called the Danbury Mint. I guess I was a like an administrative assistant.
BOBBI REBELL:
And what kind of conversations did you have with your father or with your parents at this time?
KATHRYN SOLLMAN:
You know, it was a difficult environment because I felt like everything was always on pins and needles. I was young and it's not like I could have given my father advice. I was just kind of a victim.
BOBBI REBELL:
Well, what about your mother? How did she feel? Did you talk to her? Did she have regrets about having left the workforce? At the time, as you say, it was a different time. Did she feel she even had options not to leave the workforce?
KATHRYN SOLLMAN:
She felt a little powerless and she said that to me. She said, "Make sure that you always work because money is power." Not only in a relationship can money be power, but she said it's important that you have that power to support yourself and your family. I remember when she got one of her first big paychecks, she was very excited about being back to work and she bought herself a watch. I remember my father was very, very upset that she had bought that watch for herself because he felt like he should have bought it for her.
BOBBI REBELL:
What is the takeaway from your story for our listeners?
KATHRYN SOLLMAN:
You know, women really need to be sure that they're not delegating their financial security to a partner because even when things seem like they're going so well, you've got to realize that no job has a lifetime guarantee. The second thing is that women should always find a way to work in a flexible way, which in some circles, is very controversial. Women live longer than men. They typically earn and save less and it's very difficult to return to the workforce and recoup lost earnings when you've been out of the workforce for many years and women are out for an average of 12 years.
KATHRYN SOLLMAN:
If you feel like you have a moral obligation to be with your children 24/7, you've got to realize that if you ran out of money late in life, you would then, in fact, burden those very same children, which is basically what happened to me when my father took a couple of my paychecks. Fast forward, that's the same man who is not prepared for retirement and still alive at 89. At some point, he is going to run out of money and it's going to be my problem.
BOBBI REBELL:
All right, let's move on to the everyday money tip, which is also very important for women to have a sense of the contribution that they are making because, in some cases, many cases, they are not the primary breadwinner, but it is important to really understand that there is a significant contribution being made financially and you have a way to do that.
KATHRYN SOLLMAN:
What I always say is look at how much money you're bringing in each year and attach it to something. It could be two family vacations, it could be 50 percent or 100 percent of a college tuition bill, a child's braces, whatever it is, so that you can then say, "Okay, well I covered that. My money went to that." If you just put it all in the pot, it seems like your money is going to nothing or nothing significant.
BOBBI REBELL:
Right.
KATHRYN SOLLMAN:
And that's the way to make yourself feel better but also to, as my mother was saying, to exert a little power into the relationship and say, "I'm contributing too. This isn't just your ballgame."
BOBBI REBELL:
Which is very important because it makes it a lot more tangible. Let's talk about Ambition Redefined. I love this book. It's so relatable and there's a lot of truths in this that are not always spoken about, one of which is the fact that just because you were working flexible hours and sometimes part time hours does not mean you are earning less money or that you should settle for less money if you have the earning power in the market to earn more money.
KATHRYN SOLLMAN:
Yeah, it's absolutely true. A large percentage of freelancers earn more money than they were making in their full time jobs within a year. I was just speaking to a woman who had a full-time job with absolutely no flexibility. She needed more flexibility. She left and she found another job where she is working three days a week and she's working closer to home. She got rid of the commute and she's making 60 percent more than she was in the full-time job.
BOBBI REBELL:
So it's a question of finding the right job that values your skills. You also talk about something called a Type E, and this is important because I know a lot of our listeners are very interested in having their own business and being entrepreneurs. But it's important to make sure that's the right fit for you.
KATHRYN SOLLMAN:
That's right. When you're thinking about flexibility, what could be more flexible than being your own boss? So I find that lots of women think about, have these Walter Mitty dreams of starting this business or that business. The fact is that you have to be the entrepreneurial profile and the entrepreneurial profile is working 24/7 because there's nobody else to make this business work other than you, especially in the early stages before you might hire people. The other thing is that you have to wear so many hats.
KATHRYN SOLLMAN:
So if you have a dream to be a marketing consultant and you really love marketing, well, you might love that marketing discipline, but you probably or you may not love sales. Any job, any business that you develop, you've got to be a salesperson. And lots of people thinking about having their own business will tell me, "Well, I don't like sales. I never wanted to be a salesperson."
BOBBI REBELL:
Everything is sales though, right?
KATHRYN SOLLMAN:
Everything is sales. You've got to be selling yourself, your product, your service constantly. So you can't say you don't like sales and you can't say that you don't like financial stuff and numbers because you've got to work the numbers for your business. You've got to figure out how you're going to fund your business, even if it's a very small business.
BOBBI REBELL:
Tell us more about where people can find out more information about you, your book, and all your social channels so we can follow you.
KATHRYN SOLLMAN:
You can read more about my book on my website, kathrynsollman.com, and Facebook, Twitter, LinkedIn, and Instagram can all be found under @kathrynsollman.
BOBBI REBELL:
Wonderful. Thank you, Kathryn.
KATHRYN SOLLMAN:
Thank you. So great to be with you.
BOBBI REBELL:
Hey everyone. As I mentioned at the top, Katherine is very tough in her stance on the fact that women must always earn money. And that comes from personal experience, but still, financial grownup tip number one, no judging. Kathryn makes her point very well. She did her homework. It's a really well researched book and I live by most of her advice already in my own life, but part of being a financial grownup is understanding that there is a human element to money and an emotional element to the decisions that we make and all the decisions that go around our financial lives.
BOBBI REBELL:
Everyone faces different situations and there may be many seasons in one's life when a regular paycheck or earning power is just not as important as other things. Don't get me wrong, we must all be vigilant about financial security, but let's not judge if someone makes a decision that, from the outside, doesn't look good. Sometimes, by the way, it may look like somebody's choosing not to work or not to earn money, but in fact, they may be trying and just not have been that successful. Be a friend.
BOBBI REBELL:
Financial gonna tip number two. One idea in Kathryn's book that I loved was not to worry so much about work life balance, but to focus on blending. Maybe don't put pressure on yourself to turn off communication with work the minute you get home. It may work for some people, but it's okay if you give her child a bath, for example, and then you take a work call, and then you do story time. And maybe your kids stays up a little later than you wanted or whatever. Do what works for you to maintain your career path.
BOBBI REBELL:
And by the way, it is more than okay for your kids to know that you have other responsibilities and that paying attention to those other responsibilities may help pay, literally, for the fun things that you do together like your next vacation. Put them on your team, include them. Let them know that their good behavior and understanding when you have to do some work, even when it's supposed to be their time, helps the whole family.
BOBBI REBELL:
Katherine very generously sent along a signed copy of her book, Ambition Redefined: Why The Corner Office Doesn't Work For Every Woman And What To Do Instead for one lucky listener. To win, all you have to do is DM me with your takeaway from the episode. You can do it on Instagram @bobbirebell1, on Twitter @bobbirebell, or you can even email us at hello@financialgrownup.com. That is hello@financialgrownup.com.
BOBBI REBELL:
I love talking to Kathryn. She has so much value to add to this conversation. I hope everyone checks out her book, Ambition Redefined, and thank you, Kathryn, for helping us all get one step closer to being financial grownups. Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media production.
Carrie Schwab-Pomerantz may be a Financial Grownup but that doesn’t mean all her friends have been able to grow up. Listen to how she works to get them on track. Plus- the president of the Charles Schwab foundation also shares an everyday money tip about making it easier to give to causes you care about.
In Carrie's money story you will learn:
-How talking about money with your friend can keep you both on track
-The 3 craziest ways someone has tried to make quick cash
-What Carrie's number one priority is when it comes to saving, and how she follows through with it
-Hear why Carrie believes participating in the market is the key to saving for retirement
In Carrie’s money lesson you will learn:
-The one thing every financial professional does to save money and keep themselves on track.
-The easiest way to be a good financial friend - and a successful financial grownup
In Carrie's everyday money tip you will learn:
-The ultimate tax smart way give to charity this holiday season
In My Take you will learn:
-Carrie's friend from her money story was making some crazy financial decisions, here's how you can be the best financial friend possible without damaging your relationship
-Suggesting financial help to your friends could be the best gift you give this holiday season
Bobbi and Carrie also talk about:
-Carrie helped her friend's daughter pick out a broad-based index funds retirement plan, check out if that could also be right savings plan for you
-Mutual funds, index funds, and retirement plans are something to start thinking about as early as in your twenties.
EPISODE LINKS
For all of your financial planning questions check out Ask Carrie Columns on Schwabmoneywise.com
Follow Carrie!
Twitter: @CarrieSchwab
Facebook: @CarrieSchwabPomerantz
Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.
Transcription
CARRIE SCHWAB:
Her daughter's about to go off to college, she panics, so what does she do? She signs up to drive for Instacart in her red, snazzy car, dropping off groceries at people's homes.
BOBBI REBELL:
You're listening to Financial Grownup, with me, certified Financial Planner, Bobbi Rebell. Author of How to Be a Financial Grownup, and you know what? Being a grownup is really hard, especially when it comes to money, but it's okay. We're going to get there together.
BOBBI REBELL:
I'm going to bring you one money store from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.
BOBBI REBELL:
Hey, friends. Let's talk about being friends. Are you on track with your goals, but see a train wreck coming with someone you care about? What do you? Carrie Schwab-Pomerantz knows all about it, and has solutions.
BOBBI REBELL:
First, a quick welcome to everyone. If you are just joining us, you are new to the show, so glad you are here. We keep the shows short because you're busy, but if you are commuting or have a little more time, we fully encourage the binge listen.
BOBBI REBELL:
Got a question? We are putting together some upcoming episodes to answer them, so DM us at bobbirebell1 on Instagram, bobbirebell on Twitter, or email us, hello@financialgrownup.com. That is hello@financialgrownup.com.
BOBBI REBELL:
All right, let's get to Carrie Schwab-Pomerantz. I feel like she is the friend we all need in our back pocket. Yes, she is the daughter of Charles Schwab, and she grew up watching her dad build the business through ups and downs; but she is also, as you'll hear, a fantastic role model and financial expert in her own right.
BOBBI REBELL:
And, her story is one that we'll all be able to relate to. Here is Carrie Schwab-Pomerantz.
BOBBI REBELL:
Hey, Carrie Schwab-Pomerantz. You're a financial grownup. Welcome to the podcast.
CARRIE SCHWAB:
Thanks, Bobbi, so glad to be here.
BOBBI REBELL:
I am so honored to have you, because you are so accomplished in your own right, even though you get talked about a lot as the daughter of Charles Schwab. We're not going to talk about him.
CARRIE SCHWAB:
No.
BOBBI REBELL:
We're only going to talk about you. You are President of the Charles Schwab Foundation, and this is what really we bonded over, is that we are both certified Financial Planners, so you know your stuff.
BOBBI REBELL:
You got a lot of other letters after your name, but that's the one that is most special to me, so-
CARRIE SCHWAB:
I think so, too. We worked hard, didn't we, Bobbi?
BOBBI REBELL:
We did. That is one hard test, so-
CARRIE SCHWAB:
Yeah, yeah.
BOBBI REBELL:
Big pats on the back to us, and kudos to all the CFPs out there who are doing a lot to support people's financial goals, and to act as fiduciaries, which is a really important thing, as well.
CARRIE SCHWAB:
Yeah, and you know, Bobbi, this is how, again, you bring it up. Here we are, two women, and we need so many more women in our field, and I don't think people realize that this is not a field of match, or stem, or whatever.
CARRIE SCHWAB:
It's about helping people achieve financial security, and I think that we absolutely need more women in the industry to help people achieve that.
BOBBI REBELL:
Absolutely, and it's also important to be helping our friends, but that's not always an easy thing to do, which brings us to the money story that you're going to share.
BOBBI REBELL:
This is one of the most compelling stories that I have heard yet, because it really goes to the heart of what challenges us when it comes to money, and that is the human side.
BOBBI REBELL:
Tell us your money story, Carrie.
CARRIE SCHWAB:
Well, this one's a hard one to share. One of my oldest childhood friends, who I love, she's like a sister to me. She's always struggled with money, always worked, and so forth; so I really respect her financial independence, but she didn't always make good decisions.
CARRIE SCHWAB:
You know? She's not always prioritizing how to spend her earnings. She's a lawyer, by the way, and the one story that just confused me a little bit is ... She has a daughter that went on to college, and she was ... She had been saving for her daughter's college education, but I guess she didn't quite have enough money, and she panicked.
CARRIE SCHWAB:
My girlfriend had been driving a Tesla, much to my chagrin.
BOBBI REBELL:
For those that don't know, what do Teslas go for about? Are they over $100000?
CARRIE SCHWAB:
I think they're about $90000. Yeah, I imagine ... Definitely not in my budget. And so, she's driving these $90000, her daughter's about to go off to college, she panics, so what does she do? She signs up to drive for Instacart in her red, snazzy car, dropping off groceries at people's homes.
CARRIE SCHWAB:
I had to think to myself, “What's with this?” You know? “Tesla and driving for Instacart? Where are our priorities?”
BOBBI REBELL:
What do you do as a friend when you see a friend making what in your mind are irrational money decisions?
CARRIE SCHWAB:
You know, that's a hard conversation to have, I have to tell you. And, she has had this tendency ... I'll tell you another little story about her. She would buy tickets, like the Rolling Stones would come to town, buy expensive tickets in hopes that she could sell them for a profit.
CARRIE SCHWAB:
And, guess what? She can't sell them, so she comes to me and my sister in hopes we'll buy them.
BOBBI REBELL:
Oh, my goodness.
CARRIE SCHWAB:
Yeah, so I just finally ... I had to have some words and some tough love conversations with her, but, you know, the Tesla one, the most recent one ... she kind of knows how I feel. I just have to smile, and grin, and bear it.
CARRIE SCHWAB:
You know, “Why didn't you just get a Prius?” Because she wanted to go across the bridge, I guess you couldn't go through the fast lane, and so forth; but I would not say there's an easy conversation.
CARRIE SCHWAB:
I would say I have little conversations along the way, about the importance of having your priorities straight, and really making number one priority, saving and investing for your retirement.
BOBBI REBELL:
I'm curious, do people come to you, your friends, informally for advice all the time? Kind of like the doctor that goes to parties and everyone says, “Oh, I've got this little bark here, can you tell me what it is?” Do you get that a lot?
CARRIE SCHWAB:
I get it a lot, and to be honest with you, I so appreciate it. A girlfriend of mine, her daughter just got her first job in an investment bank, and I asked right away ... Specially for a young woman, I would say, “Have you started saving in your 401k?” And she said, “No, just because I don't know what to do.”
CARRIE SCHWAB:
She's in New York, and I'm in San Francisco, and I said, “Email me your options at your 401k,” so I took a look at them. I even consulted with one of our Financial Consultants who looks at this stuff every day, and we both agreed that she should be invested in a broad-based index fund that was offered within her plan.
CARRIE SCHWAB:
To me, it's all about participating in the market, specially for young people. When you're talking about retirement, you're talking about up to 40 years, potentially.
BOBBI REBELL:
Yes, we live a long time now.
CARRIE SCHWAB:
We live a long time, and put even more than 40 years, so it's so important to invest in a diversified portfolio of stocks, like a mutual fund, or an index fund. It's about participating in the market, it's not about picking the hot stock, or the hot mutual fund.
BOBBI REBELL:
Totally agree, so what is your advice, your takeaway in terms of being a financial friend? Admit it, you've had mixed success at. What is your advice for our listeners when they do see friends doing things that they know are not in their best financial interest?
CARRIE SCHWAB:
Steer your friends towards professional help; and I would also say there's no shame in getting help. I tell people all the time that even I have a registered Investment Advisor, and even the professionals get help, because it takes the emotion out of it, it makes you accountable. Right?
CARRIE SCHWAB:
Because, you know, you're showing up, you're meeting with your representative, and you learn, and you get better results. Give them somebody you totally trust, and then you can take it out and not sort of saturate yourself from the situation.
BOBBI REBELL:
So, Carrie, for your everyday money tip, it is almost holiday season, time to be thinking ... Hopefully we think about it all year-round, but time to be thinking, maybe a little more focused on giving to charity; and there is a way to do this where you often get more bang for your buck, as does the charity. Tell us more.
CARRIE SCHWAB:
The secret is a donor-advised fund. Most financial institutions have them. Schwab has one, I'm Chair of the Board, and basically you can open one up for as little as $5000. The way to make it tax smart is donate appreciated stock, that way you're not paying taxes, and you have more money going to the charity, and then ...
CARRIE SCHWAB:
Whatever amount it is, let's just say $10000, you get to deduct that from your taxes for that particular year. Then, you can take your time on what charities you want to choose from.
CARRIE SCHWAB:
Basically there's a search button. We probably have almost all of the non-profits in the system, you point and click, put how much money you want, press “Send,” and we do all the leg work to get that check out to charity.
CARRIE SCHWAB:
And, what we find, is that 90% of our users say they give more to charity, because of the donor advise fund.
BOBBI REBELL:
Wonderful. Tell us more about how people can learn more about you, your work at Schwab. I love your personal Twitter feed, it's awesome. You really have great, inspiring-
CARRIE SCHWAB:
Oh, thank you.
BOBBI REBELL:
Messages on there. Where can people find out more?
CARRIE SCHWAB:
Well, you can follow me @carrieschwab, and you can also follow on Carrie Schwab-Pomerantz on Facebook, and I have a lot of my content, my Ask Carrie columns, personal finance columns.
CARRIE SCHWAB:
Or, if you want an educational site, I highly recommend schwabmoneywise.com. It does have my Ask Carrie columns, but it has lots of tools, and calculators, and information about every aspect about personal finance; and it's for all levels of knowledge around finance.
BOBBI REBELL:
Yes. I have been on the site many times. It is very well done, highly recommend, and highly recommend listening to you more. Thank you so much, Carrie, this has been wonderful.
CARRIE SCHWAB:
Oh, so much fun working with you, Bobbi.
BOBBI REBELL:
Hey, everyone. Love how much you can tell that despite her frustration, Carrie really cares about her friends. Let's get to my tips.
BOBBI REBELL:
Financial grownup tip number one. Carrie held back from saying what I would have said to her friend, which is, “Sell the car already!” I know that cars depreciate in value, and so it's hard because you kind of feel like you're losing money, but really, if she needed the cash, why not just downgrade to that less expensive electric car right now?
BOBBI REBELL:
And, while her friend was at it, maybe there are other things that she can sell that she truly isn't using to pay for her daughter's tuition, rather than be delivering groceries in fancy, red, sports cars.
BOBBI REBELL:
Financial grownup tip number two. Adding to Carrie's advice, to bring in a third party for financial advice. Very often, the best way to help a friend is often to only be a friend. Bring in professionals to help with, maybe not only the financial stuff, but also when it comes to relationship issues or other major life crises.
BOBBI REBELL:
Not that you can't listen and be supportive. Of course you should, as a friend, but pushing them to make a decision that is obvious to you, and usually the world, could also backfire on your friendship and have long-term ramifications; because the truth is, as much as I think Carrie should have been even more blunt with her friend, and tell her to sell that Tesla already, every time the friend missed her Tesla she could potentially resent Carrie.
BOBBI REBELL:
And, it would take a big toll on their friendship, so it's really a delicate thing. I think Carrie had great advice.
BOBBI REBELL:
Thanks to all of you for supporting the show. One way to do that is to leave a review on Apple Podcasts, aka iTunes, or wherever you listen to Financial Grownup. I read every one, and they are truly appreciated.
BOBBI REBELL:
Also appreciated, Carrie Schwab-Pomerantz, whose great story of friendship and money really helped bring us all one step closer to being financial grownups.
BOBBI REBELL:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart, and is a BRK Media production.
For many companies it is that time of year: open enrollment. The short often only 2-week window you make big choices about your company’s benefit plan that you are stuck with, in most cases, for a full year.
Episode Links:
IRS.Gov
Healthcare.Gov
Medicare.gov
At 20-years old, Lauryn Williams CFP® was the fastest woman in America, and suddenly faced some very grownup financial decisions. Lauryn shares how she put together a team of advisors including her coach and an agent, how they vetted different sponsors, and how she learned to get paid to run for a living.
In Lauryn’s money story you will learn:
-Why one of the fastest women in the world chose to slow down and carefully make her financial decisions
-How much money a three-time Gold medalist really makes
-What goes into an olympic sponsorship deal
In Lauryn’s money lesson you will learn:
-How keeping an open mind prepared Lauryn for the opportunity of a lifetime
-How to cope with money anxiety when making a big financial decision
In Lauryn's everyday money tip you will learn:
-The one person who will always save you money
-How to listen to others talk about finance with a grain of salt
In My Take you will learn:
-The number one question you always need to ask yourself before making a financial decision
-Why Certified Financial Planners need to be your best friend
EPISODE LINKS
Check out Lauryn's website here
Listen to Lauryn's podcast here
Follow Lauryn's company!
Instagram: @worthwinning
Twitter: @worth_winning
Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.
Transcription
Lauryn Williams:
And so you can put the Adidas contract next to the Nike contract, next to the New Balance contract, et cetera, et cetera, and see one is offering a higher salary but the other one is offering a lower salary but is also going to pay for your school. Which I had one semester of school left when all this was taking place and that was really important to me, that I be able to finish my education and finish it for free.
Bobbi Rebell:
You're listening to Financial Grownup with me, Certified Financial Planner, Bobbi Rebell, author of How to Be a Financial Grownup. And you know what? Being a grownup is really hard, especially when it comes to money. But it's okay, we're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.
Bobbi Rebell:
Hello, my financial grownup friends. That was fellow Certified Financial Planner, Lauryn Williams. Her company, by the way, is called Worth Winning. She also just happens to be a three-time Olympic medalist, the first American woman to medal in both the Summer and the Winter Olympic Games. Lauryn was a track star and then just kind of decided to get into the bobsledding thing, because why not, and of course she won a medal there to. By the way, she's a four-time Olympian. And Lauryn not only is a CFP, she is an MBA, she has an MBA in Finance. Talk about a role model.
Bobbi Rebell:
So welcome, everyone. So glad you are investing the time. And for those of you that are new to the Financial Grownup podcast, we try to keep it short, about 15 minutes, because we know how busy you are. But if you have a little more time, feel free to stack a few episodes together. Let's get right to Lauryn, I met her through our mutual friend, Jamila Souffrant, of the Journey to Launch podcast at Podcast Movement, where else, this past summer. And immediately I adored her, I know that you will too. In addition to all of the accomplishments that I just mentioned, and many more, she's just the coolest and most lovely person, and also a fellow dog lover. Here is Lauryn Williams.
Bobbi Rebell:
Lauryn Williams, you're a financial grownup. Welcome to the podcast.
Lauryn Williams:
It's so good to be on. Thanks for having me, Bobbi.
Bobbi Rebell:
And I'm so excited to have you because not only are you a four-time Olympian, the first woman to earn a medal in both the Summer and the Winter Olympics, you get the biggest gold star from me because you're an actual CFP, Certified Financial Planner. So, so great to have you, Lauryn.
Lauryn Williams:
It is really good to be on the show. I'm looking forward to telling my financial story today.
Bobbi Rebell:
I do want to just mention, you also are a financial professional, you are the real deal. Your company, Worth Winning.
Lauryn Williams:
Yeah. I started a company to be able to help young professionals, people specifically in their 20s and 30s, organize their finances because I felt like there was such a big gap there. During my career as a professional athlete I had some advisors that didn't do a good job for me, and it was mainly because they didn't get what I needed at that age. So my company is specific to helping young professionals organize their finances.
Bobbi Rebell:
And we'll give all the information for that. And by the way, your podcast, Worth Listening, after your money story. But we want to get to this because this is really a unique perspective into the world of a money-savvy athlete. Because when you were in college, just 20 years old, you won a very big, big race and that brought you to a big financial milestone in your life. Tell us your money story, Lauryn.
Lauryn Williams:
Yeah, so I was a junior in college at the University of Miami, having a blast. Made it to nationals my freshman and my sophomore year, but didn't have success. So on my junior year, I was on a tear. What do I need to do to win this national championship, I wanted to be the fastest girl in all of college. And I did, I achieved that. I ran the fastest time that day, won the race. It also happened to be the second fastest time in the world, for the whole year.
Bobbi Rebell:
Just happened to be.
Lauryn Williams:
Just happened to be. And it was 2004, the Olympic year. So immediately I had to turn my focus from this one goal that I had of wining college nationals to, oh my goodness, America is counting on me to go to the Olympic trials a month from now and win that thing and represent Team USA.
Bobbi Rebell:
But also, there was a money element to this.
Lauryn Williams:
Exactly. So immediately after running that time I started to be approached by agents and they started approaching mostly through my coach. She was kind of the middle woman and she just had to sit me down and say, "Lauryn, as much as I'd like you to stay in college, I think it's going to be more lucrative for you to leave school. And the first part of that process if for you to get an agent."
Bobbi Rebell:
Right. What happened was you were being approached by a bunch of companies who wanted to sponsor you.
Lauryn Williams:
Exactly. So, with track and field, the shoe companies are usually the main way that we earn a means of income. So it's not a situation where you earn a W3 employment somewhere with Team USA and then you get this as extra. If you don't have a sponsorship, you don't have an income and you're not really a professional athlete. That was the main thing, so I had to decide which shoe company I wanted to go with, which contract was going to be the best. And the agent helped a lot with putting in the restrictions and the bonuses and making sure everything was really good.
Bobbi Rebell:
Right. So let's take a step back. You finish the race, what happens then? Does a shoe company just call your mom? How do they first get in touch with you? Break down exactly what happens and, if you feel comfortable, who was approaching you and how they value an athlete early on.
Lauryn Williams:
Yeah. So the shoe companies are there at the meet, they're walking by you, they're shaking your hand, telling you good luck, we'd love to talk to you. And you don't have any long conversations in that moment, you just have kind of shorter ones. And then, like I said, my coach was very protective, made sure that first step is to get an agent, find someone that you trust, and let those shoe companies go through the agent instead of you having to talk to them directly. Because they're trying to woo you and tell you all these great things, but really it's going to come down to what's on that pen and paper and whether or not we should sign that. So we've got to get someone that's a professional, that knows about these contracts, in order to get the information we need. So that was the first step in the process really.
Bobbi Rebell:
So your coach guided you in choosing an agent. And what was that conversation like? Were you just swarmed by agents? How did you vet the agents?
Lauryn Williams:
I had to make a list of questions. I had to find out what I was looking for, what do I need from being a professional athlete, what can I expect from you? Because I'm 20 years old, I'm not even legally a grownup grownup yet. I'm going to need your guidance but I also know that I'm hiring you and you're going to make a living from this. So what can I expect from the money that you'll be paid to provide this service to me? And in track and field, an agent takes 15% of whatever they get for you, and that's a pretty hefty chunk of change. It's not 1% or 2% like it is in the other professional sports, so you'd better make sure that it's somebody that you trust and that's going to be making the best earnings for you so that they too, in turn, can earn.
Bobbi Rebell:
Wait, is that true? So in track and field they take 15%, what sports do they take only 1% or 2%? That seems really low.
Lauryn Williams:
Pretty much the big three sports. So the Major League Baseball, National Basketball Association, NFL. All of those have much lower percentages, but they also have much higher earnings.
Bobbi Rebell:
Fascinating.
Lauryn Williams:
Yeah, our income fluctuates quite a bit in track and field. And so, for me, I was at around $200,000 as a 20-year-old. Like you said, fastest woman in the world in 2004. With, like I said, different bonuses and prize bonuses, if I ran a certain time I could get a bonus, if I won the Olympics I'd get an increase in salary. All those different sorts of things had to be negotiated.
Bobbi Rebell:
All right. So let's back it up a little. So you get the agent, then what happens? Did you just get a pile of offers and you just picked one? How did it work? Were there other factors? Was it just money? What kinds of things were you seeing, as a 20-year-old just getting these first money offers?
Lauryn Williams:
Yeah. So the agent comes to me kind of with a summary of here's what Adidas is offering, here's the salary, here's the bonus structure, and here's the ... You know, he was just going with the main things. Of course, you know, the final contract is 20 or something pages long, but the initial part is just here's a summary of what it is. And so you can put the Adidas contract next to the Nike contract, next to the New Balance contract, et cetera, et cetera, and see one is offering a higher salary but the other one is offering a lower salary but is also going to pay for your school. Which I had one semester of school left when all this was taking place and that was really important to me, that I be able to finish my education and finish it for free.
Bobbi Rebell:
And so you went with Nike. What were the factors that made that the winner for that first sponsorship endorsement deal?
Lauryn Williams:
Ultimately it was, like you said, the schooling was one of the big keys for me. Because, like you said, education was not optional. So for them being willing to support me, one, financially with a really good salary, then also pay for my education, they had a really good prize and bonus structure that if I did in fact run fast I would be compensated accordingly, which I thought was very fair. Every year that I won, I got a nice rollover or a nice salary increase. It was the most lucrative of the different contracts that were offered.
Bobbi Rebell:
Tell me what was your feeling when you signed that first contract. Did you have a new sense of financial security when you signed with Nike, at age 20, for $200,000?
Lauryn Williams:
As a finance major, I think my biggest feeling when I signed that contract was anxiety. It's like you've been given a really cool opportunity, don't blow it. And so the first thing I wanted to do was go and find a financial professional to help me, because I knew even though I was a finance major that I didn't have what it took just yet to be able to organize such a large amount of money that I'd never seen before, no one in my family seen before. It was excitement but mostly anxiety.
Bobbi Rebell:
What is the takeaway for our listeners from your story? From signing that first big contract at age 20?
Lauryn Williams:
I would say the takeaway is you never know when something really awesome is going to happen, when that windfall is right around the corner, but it's really about being prepared all the time. When opportunity knocks, be ready to answer the door and be prepared to take life at whatever it is, because it can immediately change. And my life changed overnight, I was a broke college student to hundred-thousandaire. Literally overnight.
Bobbi Rebell:
Amazing. All right, let's get your everyday money tip, because this also relates back to those early experiences and some good habits that you learned early on.
Lauryn Williams:
Yeah, I would say everyday money tip, make sure you have questions for whatever it is that you're going through in life. Whether it's hiring a financial professional, an accountant, an agent, when you're talking to your friends, ask questions. It's so important to be pulling information out of others as opposed to just taking the information as being fed to you. I found frequently during my career that people would give me information and they were only giving me the information they wanted me to have, and that ended up being catastrophic in a lot of different situations. So really having the ability to ask questions, look for red flags, and educate yourself in all aspects of life is the most important everyday money tip that I think your listeners need to hear.
Bobbi Rebell:
Wonderful. Tell us a little bit more about your business now. So you did have some tough experiences with financial advisors and you've talked about that widely, that really helped pivot your career when you moved away from full-time being a professional athlete into being a full-time financial advisor.
Lauryn Williams:
Yeah, I just had to find a way to fill the gap. Like you said, there was so many basic things, from budgeting, to understanding first-time home purchase. I needed help with just those basic things and I realized that as young professionals, there's a gap in the industry. There's these big wealth managers that require you have at least a million dollars before you can get help and then there's these other guys that sell you crappy products. And I was like we deserve something better, we deserve just unbiased advice that could help us build wealth, sort through our student loans situation, sort through the financial basics so that we can get on the right track. And that's how Worth Winning was born.
Bobbi Rebell:
And what inspired you to become a CFP and not just a financial advisor? Because you don't have to be a CFP to do this.
Lauryn Williams:
You don't have to be a CFP but I feel like it's the standard. I wouldn't go to someone who said, "I read medical books all the time, so certainly I can perform this surgery on you." Yeah, you may be really smart, but I'm going to go with a doctor that's actually been to medical school. And CFP to me is the same sort of standard, where you've gone through rigorous education, you've gotten a certain amount of experience, you've taken a hard, hard, hard exam, and you're held to a level of ethics that is not what the whole industry is held to right now. So it was really important to me to be able to put that seal of approval and that stamp on, to be able to say I'm competent to serve people and do my best job for them.
Bobbi Rebell:
Awesome. Where can people find out more about your and Worth Winning, and Worth Listening, your podcast?
Lauryn Williams:
Yes. Worth Winning is worth-winning.com and the podcast is worth-listening.com. And you can get to Worth Listening by going to Worth Winning, so I'd love to have you go and check out my website and see if something there rings true with you.
Bobbi Rebell:
And your social channels, you have a great following, by the way.
Lauryn Williams:
Oh, thank you. @worthwinning on Instagram, @worth_winning on Twitter. And then if you're looking for me, Lauryn Williams the Olympian, you can do lauryncwilliams on Instagram, Twitter, and you can find me on Facebook as well, by typing in either of those.
Bobbi Rebell:
Awesome. Thank you, Lauryn.
Lauryn Williams:
Thank you.
Bobbi Rebell:
Hey, everyone. Love Lauryn's story, because it's such a different world. I mean, can you imagine being a star athlete and being offered hundreds of thousand dollar contracts when you're 20 years old, out of the blue, and all the responsibility that comes with it? I love the fact that she came out so strong and then it became such a great foundation for building her Worth Wining financial advisory business, and her Worth Listening podcast, which everyone should check out. Lauryn is a wonderful role model.
Bobbi Rebell:
Financial Grownup tip number one. Lauryn talked about asking a lot of questions and having your list. Okay, I want everyone listening to always have one question at the top of that list, no matter what you are buying, financial services or otherwise, how do you get paid? It's very important to know, is someone being paid a flat fee or are they being paid on commission. Now, there's no right or wrong answer, as long as you're comfortable with the answer. Generally, it's nice for financial services to go to somebody who's not being paid on commission because you know that they're seeling you, in theory they should be selling you, what is best for your needs. If it's commission-based, they may be selling you what gives them the best commission and you never really know.
Bobbi Rebell:
So it's important to know how they're being paid. But remember, this is the financial services industry. In many other industries the general rule is that commissions are often the preferable way to be paid. For example, think about travel. Very often someone that helps you set up a trip is getting a commission and most people are okay with it being paid that way, as opposed to paying them a separate fee, although it can be done that way as well.
Bobbi Rebell:
Financial Grownup tip number two. You may have noticed that I was fawning all over the fact that Lauryn is a Certified Financial Planner. It is a big deal. When you give your money to someone, you need to know that they are qualified, that you can trust them. And I can tell you, that as a Certified Financial Planner myself, we are what is called fiduciaries. And that means that we have to work with you to find whatever solution is in your best interest, not just what is suitable. Fiduciary, big word, very important word, but pay attention to it.
Bobbi Rebell:
Thank you all for your support. If you have a financial question, a money question, or just a question about what goes on behind the scenes here at Fin aical Grownup that you want answered on one of our bonus episodes, we are taking listener questions. So just DM it to us on any of the social channels. On Instagram @bobbirebell1, on Twitter @bobbirebell, or you can also just email it to us at hello@financialgrownup.com. That's hellow@financialgrownup.com. And thank you to Lauryn Williams for helping us all get one step closer to being financial grownups.
Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media production.
As a child, the future founder of McPherson Strategies learned about money when it was used as an incentive to break a bad habit. Susan McPherson also shares an extremely important money tip about ways to give to charity beyond your means as we get towards the holiday season.
In Susan’s money story you will learn:
-How money motivated Susan to stop a bad habit as a child
-What 4-year old Susan did with her earnings
In Susan’s money lesson you will learn:
-How even seemingly small amounts of money can serve as an incentive to change behaviour
-The importance of using creative tools to teach kids about the value of earning their own money
In Susan’s everyday money tip you will learn:
-How to get paid by your company to volunteer
-The importance of making sure you tap into your company’s matching dollar program when you give to charity
Bobbi and Susan also talk about:
-Susan being on of Twitter 25 smartest women
-Her company, social impact corporate responsibility consultancy McPherson Strategies turning 5 years old!
In My Take you will learn:
-The importance of making sure your co-workers are also aware of company gift matching programs
-How you can leverage organizing a team for a corporate charity event into a networking opportunity as well
Episode Links
Learn more about Susan’s company McPherson Strategies!
Follow Susan!
Twitter: @Susanmcp1
Instagram: @Susanmcp1
Susan mentions Microsoft as an example of a company with a generous gift matching program.
Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.
Transcription
Susan McPherson:
My mom offered to pay a penny for every time I blew my nose. So enterprising Susan at age four blew her nose 347 times.
Bobbi Rebell:
You're listening to Financial Grownup with me, certified financial planner Bobbi Rebell, author of How to Be a Financial Grownup, but you know what? Being a grownup is really hard, especially when it comes to money. But it's okay. We're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson and then my faith on how you can make it your own. We got this.
Bobbi Rebell:
Money is a powerful motivator for us aspiring financial grownups and apparently, as we will learn from our guest, for four-year-olds. It's never too soon to get on board. It doesn't always have to be starting a business, aka a lemonade stand, to teach kids about money as we will learn from our guest, the remarkable Susan McPherson of McPherson Strategies which provides social impact consulting.
Bobbi Rebell:
Welcome, everyone. Thank you for your reviews and support. I read every one and they mean so much. For those of you who are new, we keep the episodes short, about 15 minutes because you're busy, but we know a lot of you binge listen when you have a long commute or are running errands. The idea is to create flex time for our podcast and speaking of busy. Our guest, Susan McPherson, is a moving target traveling the globe, helping her clients ... Well, make the world a better place through her company, McPherson Strategies. If you are ever fortunate enough to be anywhere near where she is speaking in person, you need to go make the time. Susan is such a dynamo and there's a reason that she was named one of the 25 smartest women on Twitter, so you need to be following this woman on Twitter too.
Bobbi Rebell:
Susan is the consummate connector and I am so honored to call her a friend and she shares a fantastic story. Get ready. Here is Susan McPherson.
Bobbi Rebell:
Hey Susan McPherson. You're a financial grownup. Welcome to the podcast.
Susan McPherson:
Well, I am so excited to be here Bobbi. You know I'm a big fan.
Bobbi Rebell:
Thank you and I have been working to get on your calendar for quite some time. I know you just got back from a big trip and you are celebrating five years for McPherson Strategies. Congratulations.
Susan McPherson:
Thank you. My accidental company.
Bobbi Rebell:
Well, we'll talk more about that in a minute, but for folks who don't know you, they must check you out on social media where, for example, you were named, by Fast Company, one of the 25 smartest women on Twitter. You actually have won a bunch of these Twitter accolades and by the way, for good reason, because your tweets are absolutely brilliant and profound, but also brilliant and profound is little Susan as a four-year-old because that's how old you were when this money story happened and I can't believe this. This is the most original and we've done more than 100 shows. I am going to go out there and say this. This is the most original money story we've ever had on Financial Grownup. Susan McPherson, tell us.
Susan McPherson:
Well, I'm thrilled that it could meet those expectations. But when I was a young child, I had a terrible issue of getting ear infections all the time because when I would have colds, instead of blowing my nose to clear my airwaves, I would sniffle back in. I just didn't like the thought of putting the tissue up to my nose.
Bobbi Rebell:
What was that about? Why?
Susan McPherson:
And it was gooey.
Bobbi Rebell:
Okay. All right.
Susan McPherson:
And I think out of frustration, but also out of having to drive me to the doctor's office for all those ear infection treatments, my mom decided to be how can I use this as a lesson for my daughter and offered to pay me a penny one Sunday for every time I blew my nose. So enterprising Susan at age four blew her nose 347 times.
Bobbi Rebell:
In one day.
Susan McPherson:
In one day and of course, I looked like Rudolph by the evening with a very bright red nose, but I succeed in the mission of no longer sniffling in.
Bobbi Rebell:
What'd you do with your proceeds, Susan?
Susan McPherson:
Well, I remember my piggy bank couldn't hold that many and my dad helped me rack the pennies so that I could then turn them in to get actual bills and I think we just sucked it away. Just spend lots of money at Kindergarten because that's where I was headed next, so maybe crayons.
Bobbi Rebell:
The start of your investing career.
Susan McPherson:
Exactly. Exactly.
Bobbi Rebell:
So what is the lesson from that aside from blow your nose, even if you're not being paid.
Susan McPherson:
Oh my God, don't get ear infections maybe. No, I think it's learn to count. Learn the value.
Bobbi Rebell:
Yes because you did learn ... I have to say, as a four-year-old, counting to 347. That actually is a big number.
Susan McPherson:
Yes. Well, when you're the youngest, you tend to pick up things like that very very quickly.
Bobbi Rebell:
But seriously, what do you think are the money lessons that people can take away from that, especially money is a big motivator obviously for you. You didn't want to blow your nose, but you wanted those pennies.
Susan McPherson:
I did. I think it's working to make money. Nothing falls off trees, right? We all have to work hard and we have to be perseverate and obviously, my parents were creative or at least my mother was creative to get me to think about how I could use something that I was either wasn't good at or could be good at. Now granted, blowing your nose is not something you would do for a living, but take it for what it is. So for those of you, moms or dads, who are listening, maybe you have a child who has a similar issue and this may be a way to motivate them. Although I have a feeling you might have to offer quarters or dimes for every nose blow rather than pennies.
Bobbi Rebell:
Yes, a little less of inflation over the years. On a more practical basis for the adults listening, you do have a great everyday money tip that almost anyone that works for a company probably can do or can do something about getting their company to make it available.
Susan McPherson:
Thank you. Thank you. Yes, such a great question and I have to say for those of you who work for corporations or business, you should always ask if there is an opportunity for paid leave to go volunteer for the causes you believe in and you also should find out if your company provides matching dollars, which will make any donation you give to a particular cause have greater impact and to give you an example, not all of us work for Microsoft, but Microsoft matches up to $15,000 that you donate to an accredited nonprofit organization. That means if you give $15,000, that nonprofit will get another 15, which is $30,000 in your name.
Bobbi Rebell:
Whoa. That's nice.
Susan McPherson:
Yes.
Bobbi Rebell:
And that's lost money if you don't simply file the paperwork.
Susan McPherson:
Exactly. Exactly and it's super super easy. So if you have not inquired at your company, by all means, inquire about both. Many many companies now are offering a day or several days that you can take to go volunteer at an organization, so I would not miss that opportunity.
Bobbi Rebell:
Thank you, Susan. So let's talk just for a couple of minutes about McPherson Strategies. As I mentioned, it is five years old and you jokingly call your accidental company, but it's far from that at this point. You have been quite strategic in it and the company is growing. Tell us more about what the company does and how people can learn more about it and maybe get involved.
Susan McPherson:
Aw. Thank you so much, Bobbi. I really appreciate that. We are a social impact corporate responsibility communications consultancy. Meaning we help companies, nonprofits, social enterprises, and foundations use communications to provide visibility to the good work that they are doing and that can be a whole plethora of things. But most important, it is helping these folks provide visibility to the social impact they are having on today's society. We operate out of New York, but we have an office in Chicago and an office on the West Coast in Portland, Oregon and I think you can find us online at mcpstratgies.com and of course, on Twitter, you can follow me @susanmcp1 and if you just have an interest in either working with us or hiring us, just let me know. I'm easy to find.
Bobbi Rebell:
Thank you, Susan. This was amazing.
Susan McPherson:
Oh. Thank you, Bobbi. You're a gem and thank you for all you do.
Bobbi Rebell:
Hey everyone. Love that story from Susan and I have this great image in my head of little four-year-old Susan blowing her heart out to earn that money. That kind of determination has served her well in life and I really loved what Susan had to say about leveraging your companies matching program to get every dollar possible for the causes that you care about. Here are more things that you can do.
Bobbi Rebell:
Financial grownup tip number one. Spread the word. If you make a donation to charity and your company matches it, maybe just mention it to your coworkers as in, "Wow. I love that our company has a donation match." Don't assume everyone already knows that or that they know how to do it. They might be intimidated by the paperwork, not know where to look and just not bother. Same thing with friends. I know people who have parties to celebrate, let's say, a birthday and then they ask that the gifts be donations to a charity. Well, if you do that or if you know of somebody doing that, make sure that it gets communicated however you're comfortable that everyone who's giving a donation should find out if their company is able to provide a corporate match. Talk about amplifying the impact that you can make. Never assume that other people are as well informed as you are or even as motivated. Like I said, they might have the idea that the company doesn't match, but feel like, "Oh. There's so much red tape. I don't want to do it." There's a lot of easy money left on the table simply because of people maybe not wanting to seem pushy, asking people to do this when it comes to donations or if people are just being lazy or feeling intimidated about the whole thing.
Bobbi Rebell:
Financial grownup tip number two. Susan mentioned taking days off to volunteer which is amazing if your company provides it. I would also add that you, yourself, can organize a team for a charity event for your company and ask your company to sponsor it. They often have this money allocated in the budget or can get it if you ask. They don't cost a lot. It's usually a minimal thing and here's the really great bonus part of it. It's that by being the organizer of a team for, say, a charity run. You're not only going to be raising money for a cause. You're also going to be the one organizing it, which means everyone is going to be coming to you when they have questions, when they need their race shirts, whatever they're going to be wearing, their numbers and this is a great opportunity for networking within the company and you can meet people at all levels of the company, both the top people that might get involve or even the lower level people and it's important to know people in different areas of your company as well, so it's a really fun thing, you're doing something good and your meeting lots of different people within your organization, so it's a winning strategy overall. Hope you guys try it. I should have done that when I was at a big company. Live and learn.
Bobbi Rebell:
Thanks to all of you for being part of the Financial Grownup community. We bring this to you for free. The only payment that we ask is that you share it with someone that you care about, that you believe would enjoy the podcast and get value from it. Your reviews and feedback mean the world to us. I read every one, so please take a few minutes to leave a review on Apple podcast, aka iTunes, or wherever you listen to the podcast and like I said, tell a friend to join us as well. And of course, thanks to Susan McPherson for getting us all one step closer to being financial grownups.
Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media production.
Special guest co-host millennial personal finance author, speaker and entrepreneur Stefanie O’Connell joins Bobbi to talk smart financial moves to make before the New Year. Bobbi and Stefanie also take a listener question on how to lower the interest rate on a credit card before a big purchase.
Boreland Group Founder and CEO Jennefer Witter learned early on that the best way to get clients was to offer extreme value. But to stay in business, and continue to serve the clients, the author of the Little Book of Big PR also learned when to put the brakes on the discounts.
In Jennefer’s money story you will learn:
-How to utilize a current network to create a new one
-Why Jennefer values transparency with her clients and how it helped her build a business
-Ways to find out what to charge new clients
In Jennefer’s money lesson you will learn:
-How to create meaningful relationships with new clients
-Three ways to look at the return on investment
-Why Jennefer always sets a definite stop date with her clients
In Jennefer's everyday money tip you will learn:
-The one question Jennefer asks that saves her small business big bucks
-Why it's good to be aggressive in business negotiations
In My Take you will learn:
-Take an angle that makes you eligible for discounts
-Why sometimes working for free has the biggest pay off
Bobbi and Jennefer also talk about:
-Jennefer mentioned that she gets a small business discount for ProfNet, which helps her public relations company get leads
EPISODE LINKS:
Jennefer's book is available online here
Check out The Boreland Group's website here
Follow Jennefer!
Twitter: @JenneferTBG
Linked In: @Jennefer Witter
Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.
Transcription
Jennefer W.:
It was a six month program, and yes I invested, when you added up over $10,000, but what I got back through that $10,000, was multiples in return.
Bobbi Rebell:
You are listening to, Financial Grownup, with me, Certified Financial Planner, Bobbi Rebell, author of, How To Be a Financial Grownup, and you know what? Being a grown-up is really hard, especially when it comes to money, but it's okay. We're gonna get there together. I'm gonna bring you one money story, from a financial grown-up, one lesson, and then, my take on how you can make it your own. We got this.
Bobbi Rebell:
Hey, financial grown-up friends. Every business, or pretty much every business, I would think, starts as a start-up, and every business has to get that very first sale, and that very first client, and to make it happen, in most cases, that first client, that first sale, the business owner has to be willing to lose money on the bet, that they will win over that first client, and build from there, but many businesses make a mistake, in that, they don't really set the expectations right, and then when they do have to raise the price, so that they can actually make money, they get backlash, because the client's expectations were not aligned with the realities of the business.
Bobbi Rebell:
Our guest, public relations whiz, Jennefer Witter, who is the head of, The Boreland Group, and by the way, literally, wrote the book on PR. It's called, The Little Book of Big PR, was careful in her approach at that delicate start-up stage, and it has served her well.
Bobbi Rebell:
Welcome everyone. We have a lot of new listeners, that we are very excited about. The show's are short, about 15 minutes, because you're busy, but of course, you can binge, stack a few together. Maybe if you're commuting, have a little more time to listen. Consider it flextime for podcasts, and with that, let's get to our amazing guest. Here is Jennefer Witter.
Bobbi Rebell:
Hey, Jennefer Witter. You are a financial grown-up. Welcome to the podcast.
Jennefer W.:
I am so thrilled to be on, Bobbi. How are you?
Bobbi Rebell:
Well, I'm excited to finally snag you. You are one busy lady. You are, the CEO and Founder of the boutique, Boreland Group, and you're also the author of a book that I loved reading, 'cause I'm kind of on the other side of it. It's The Little Book of Big PR, which is awesome, and it really is a little book.
Jennefer W.:
It's a tiny little book. It's a paperback, softcover. You can also get it as an e-book, and I wanted it to be little, because you know what it's like as an entrepreneur.
Bobbi Rebell:
Yeah.
Jennefer W.:
You have some things on your desk. You have to do this. You have to do that. You don't want to be reading, War and Peace.
Bobbi Rebell:
No.
Jennefer W.:
So, with the full book of Big PR, the full title is, The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed, is you can read a chapter here, a chapter there, or you can read it all at once, and it will not take you more than a couple of hours to read it, and you walk away with information that you can readily use in your business practice.
Bobbi Rebell:
Love that, and you are an entrepreneur. Your business has grown, but when it first started, you had to make some difficult choices, and we always say, "Don't undervalue yourself. Don't give away services for free, but it's kind of complicated." Tell us your mini story.
Jennefer W.:
Well, here's the thing. When I first started The Boreland Group, it was 15 years ago. I really didn't think about becoming an entrepreneur. So, when I decided to do it, it was just like, "You know what? I don't have clients. I don't have any income coming in."
Jennefer W.:
So, I reached out to everybody that I knew, and I said, "Do you know of somebody, who is looking for a boutique public relations firm?" And I got one response back, after sending out like 200 emails, and it was a friend of mine, and he said, "I have a friend, who's sister-in-law is looking for a publicist." And when I met with her, she did not want to pay what I was charging at that time, and so, what I decided to do was invest, because I only was going to have one client, and I knew that once I got that one client, once I got that chance, I would have those doors open.
Jennefer W.:
So, what I did was, she paid me [crosstalk 00:04:20].
Bobbi Rebell:
Wait. Let me just stop you there. So, you say what you were charging, but the truth is, you were charging no one because you had no clients.
Jennefer W.:
No. No clients.
Bobbi Rebell:
This was your first client. Right. So, you had an idea of what you wanted to charge, but you didn't have a rate that you were getting. So, you needed to start building your client roster.
Jennefer W.:
Oh, absolutely, and so what I did with this one client was, and I'll give everything as transparent. I charged her $1,800.00 a month. One thousand, eight hundred dollars, and then, I invested another $1,800.00 into her. So, it normally would have been $3,600.00, but I was only getting back $1,800.00.
Jennefer W.:
Now, you may say, "You're giving away your services." And I absolutely was, but I knew that once people saw what I was doing, getting her into the media, getting her speaking opportunities, that I would be able to build upon this client that I had, into a client portfolio, and after [crosstalk 00:05:16].
Bobbi Rebell:
Was this client, Jennifer, let me ask you, was she aware? Did she really only have budget for $1,800.00, and was she aware that she was getting, quote, double the value of what you felt you should be paid?
Jennefer W.:
Oh, she was absolutely aware, and what I told her was, for this first six months, I would charge her $1,800.00, and at the end of the six months, it would go up to the $3,600.00. So, she was fully aware, and I wrote a program, and I said, "This is what you're going to get overall." And I said, "This part you're going to be paying for. This part is what I'm investing in." And I put together a plan, that was very tight, because you have to be careful about such things. You don't want to say, "I'm going to give you $1,800.00." And you wind up giving somebody $5,000.00. You definitely need to have parameters, that you don't sink yourself before you swim, and once I started to do that, and then I started leveraging, and I'd say, "I have this client. This is what we're doing."
Jennefer W.:
When I was meeting with the media, some of the media saw what I was doing, and they sent some direct clients over to her, and at the end of the six months, I did a new program for her at the full price, $3,600.00, and she knew that it was coming. She saw the work that I was doing. She appreciated everything that I was doing, and more than that, she saw the value. She signed the account. I got paid the $3,600.00. I had other clients, who were paying that amount, and my business was based on an investment, that I knew would pay off in the long run, and it did.
Bobbi Rebell:
And what is the takeaway for our listeners? Among young people, there's a lot of talk coming up in business, that it's really important to be aggressive with your pricing, and not undersell yourself.
Jennefer W.:
You know, I wasn't underselling myself, and you have to want to give, in order to get, and when you have zero clients, and you have the opportunity to get a client, who you know will be the foundation of growing your business, you need to take that step, and you need to invest, and know that at the end of that six months, or whatever timeframe you're going to get your money back. You have to look at the big picture. You have to be long term, and you have to look at that ROI, the return on investment. It can't stretch out forever in eternity.
Jennefer W.:
You need to have a definite stop date, which is exactly what I did with this client. It was a six month program, and yes I invested, when you added up over $10,000.00, but what I got back through that $10,000.00, was multiples in return.
Bobbi Rebell:
That is a great story. Let's talk about your every day money tip, because it also pertains to when you start a business, and you're the small guy, you still need to have the tools, that the big guys have, but they are expensive. So, you have a tip on how you can save, if you are an individual, or a small boutique business, and you have to be assertive about it. Go for it.
Jennefer W.:
Oh, absolutely, and what you need to do, this is what I did. I am a small business. I've always been a small business, and whenever you're going out for products and services, if it's expensive, you know you have to use it, but tell them, "You know what? I'm a small business. Do you have a small business discount? What can you give me? I'm not the Edelmanns, or the Ketchums of the world. I'm not pulling in like $30-$40 million a year. I'm pulling in a fraction, but what I am is a client, and there's more of me than there are of the Ketchums, and the Edelmanns, and the large corporations."
Jennefer W.:
So, if you go out there, and you are aggressive, if you are forceful, and you say, "Look, I'm a small business. I'll be a loyal client. Give me that discount, that I know that you can give me." Let me tell you, it works.
Bobbi Rebell:
Just so our listeners who aren't familiar, you were referencing large public relations firms, 'cause you are in the public relations business. So, can you give us a tangible example, of something that you bought when you were starting out, or buy now, and approximately what it would cost for a large business, and approximately what it would cost for a ... how much you can get a discount from, from sort of the list price, so people have an idea of how much you can ask for?
Jennefer W.:
Sure. One of the services that I use is called, ProfNet, and it's specific to the PR community. What it is, you get pushed about 100 leads a day, and you go through them seeing which ones are, that you can respond to. It's from reporters. It's from producers. They're looking for interview topics for the stories that they are writing or producing.
Jennefer W.:
For large companies, it's several thousand dollars a year. I'm not exactly sure. Like $3,000.00 or $4,000.00, and by making it clear, and asking for a discount, and saying that I am a small business, I got it for less than $1,000.00 a year. So, right there and then, I was able to save about, over $2,000.00, that I would have paid ordinarily, if I had not spoken up and say, "Hey, I'm a small business. I'm a solopreneur. What can you do for me?" And it worked, and I saved a lot of money, because of that.
Bobbi Rebell:
Where can we find you, and find out more about you?
Jennefer W.:
Well, you can always find me on Twitter, which is J-E-N-N-E-F-E-R-T-B-G. You can go to my website, which is The Boreland Group dot com. B-O-R-E-L-A-N-D Group dot com, and I'm on LinkedIn, and again, my first name is spelled funny. It's J-E-N-N-E-F-E-R, and the last name is W-I-T-T-E-R. No h.
Bobbi Rebell:
Is there a story behind the spelling of your name?
Jennefer W.:
You know what? I wish. I just think it was a nurse, who spelled it incorrectly. Both parents deny spelling it with the e, and it's on my birth certificate, so it got there some way.
Bobbi Rebell:
That's so funny. Okay. Love that, but it sets you apart. So, there you go. We're all unique in our own way. Thank you so much, Jennefer, with an e, Witter. This was amazing. Thank you.
Jennefer W.:
Thank you, Bobbi, with an I.
Bobbi Rebell:
Okay, Friends. Alright, let's get right to it. Financial Grownup Tip Number One: Jennefer does a great job asking for discounts, because she is running a small business. That is the angle that she uses. So, think about what your angle is. There's countless ways for you to get a better price, or a better deal in some way, on just about anything, work or personal. You gotta find your angle.
Bobbi Rebell:
One of my favorite ways to get a discount on something that I need, for example, for my business, but don't want to pay the full price, or can't afford the full price. Maybe it's not in my budget. I say that. I just reach out and say to the vendor, "That's just not in my budget right now. Will you be in touch, if and when you have something that's an alternative to the offering, or maybe you can offer me a price reduction, an option that can work within my budget?"
Bobbi Rebell:
I have always gotten a response, and in almost every case, we've been able to work out a way for me to become a client, because ultimately, that's what they want. They want to get you in to their system, as a client, at some level, and then hopefully, later on down the road, they can increase how much you're spending, because you'll see the value in the product.
Bobbi Rebell:
Financial Grownup Tip Number Two: So, here's the flip side of all that. The most important part of Jennefer's money story, isn't that she lowered the price for her client, or did some of the work for free, however you want to look at it. To get a new client, it's that she had a strategy to end it. Expectations were set right at the outset. So, let's just say, you're on the other side of the business that I just talked about, where you had a business owner like myself coming to you saying, "It's just not in my budget." And you work out a deal to get me onboard. The important thing is to set expectations to say, "Okay, we're gonna do this for one year, and then, in a year when you see the value and hopefully your business is doing better, and your budget would have increased, you're gonna come in at the regular price." And they're hoping, that I, the business owner, will see the value.
Bobbi Rebell:
So, it's important, as Jennefer did, to work with clients when they need you to work with them, but also have them recognize that they are getting something of value, that maybe they're not paying the full price for, and that the expectation is, down the road, the price will meet the level that it needs to be at, for the business owner to sustain their business, because at the end of the day, if you enjoy doing business with somebody, you like their product, you want them to stay in business, and to do so, you need to make a profit. All good things.
Bobbi Rebell:
Another great thing. If you enjoyed this podcast, let a friend know. Help us grow the show. Also, share it on social media. On Twitter, I am at Bobbi Rebell. On Instagram at Bobbi Rebell One, and DM me with your feedback. A lot of you have been doing that, and it's really great for me to hear which episodes really resonate, and what you want to hear more of, and maybe what you're not that into. That's okay too.
Bobbi Rebell:
I love hearing all of it, and as I have mentioned on previous episodes, we are now gearing up to do bonus episodes, which will include listener questions. So, send them in. You can DM me on the socials that I just mentioned, or you can email me them at, hello at Financial Grownup dot com. That's, hello at Financial Grownup dot com.
Bobbi Rebell:
I am such a fan of Jennefer's. She has so much to offer. Do check out her book, The Little Book of Big PR, and of course, The Boreland Group, and thank you, Jennefer, for helping us all get one step closer to being financial grown-ups.
Bobbi Rebell:
Financial Grownup with Bobbi Rebell, is edited and produced by, Steve Stewart, and is a BRK Media Production.
Behavioural Scientist and Good Money author Nathalie Spencer missed a credit card payment. Then she missed another. But she finally managed to stop the cycle after putting a grownup plan in place.
In Nathalie’s money story you will learn:
-How Nathalie learned from the financial mistakes she made in her 20s
-The mistake she made that caused her to missed two credit card payments in a row
-Three tips Nathalie swears by so she never misses a credit card payment again
In Nathalie’s money lesson you will learn:
-How to find a balance between micro-managing money and forgetting to pay bills
-How automation makes financially growing up a little bit easier
In Nathalie's everyday money tip you will learn:
-How to treat yourself and your budget
-The little thing Nathalie does before finance meetings to put her mind at ease
In My Take you will learn:
-What happens after you forget a credit card payment and ways to fix it
-How paying and reviewing bills can actually save you money
EPISODE LINKS:
Nathalie's book is available online here
Follow Nathalie!
Twitter: @economiclogic
Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.
Transcription
nathalie Spence:
I missed another credit card payment. It's not even that I didn't have the money. It's just that I just wasn't paying attention. I didn't have the head space.
Bobbi Rebell:
You're listening to Financial Grownup with me, certified financial planner, Bobbi Rebell, author of How To Be A Financial Grownup. You know what, being a grownup is really hard, especially when it comes to money. But it's okay. We're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.
Bobbi Rebell:
Hello, Financial Grownup Friends. You know what old expression, "The dog ate my homework." For not paying your credit card, let's make it, "I just didn't have the head space," because, as you heard, that's all that was going on with our guest. She just didn't have the head space. Nathalie Spencer, not a highly accomplished behavioral scientist and author, had the money just not the head space.
Bobbi Rebell:
Welcome, everyone. If you are new, we are so excited that you found us. We share money stories from high achievers, along with practical every day money tips that you can put to work right away. We keep the episodes to about 15 minutes, but feel free to binge on a few if you have a little more time today.
Bobbi Rebell:
Now, let's talk about Nathalie Spencer. I was so taken with her book, Good Money: Understand Your Choices, Boast Your Financial Well Being. It is totally different from many money books that I have read, and I read a lot. I loved this book, and I'm going to talk to Nathalie about your unique approach to helping people find their financial wellness. Here is Good Money author Nathalie Spencer.
Bobbi Rebell:
Hey, Nathalie Spencer. You're a financial grownup. Welcome to the podcast.
nathalie Spence:
Thanks. Great to speak with you, Bobbi.
Bobbi Rebell:
Loved your new books, Good Money: Understand Your Choices, Boast Your Financial Wellness because you are a behavioral scientist. In fact, you work at the Common Wealth Bank of Australia, and you bring a very different perspective to money and financial education.
nathalie Spence:
That's right. Yeah, so the book Good Money is about the behavior science of financial well being, and what that really means is that we look at psychology and decision making science, and we try to uncover why managing money can actually feel really difficult but then also provide some practical tips for how we can get through that.
Bobbi Rebell:
And you pay have been inspired by your own behavior in your 20s. Tell us your money story, Nathalie.
nathalie Spence:
Yeah, that's right. So my money story is that I missed a credit card payment, and then the next month I missed another credit card payment. And the thing is that it's not even that I didn't have the money. It's just that I just wasn't paying attention. I didn't have the head space. Like everyone, I felt busy. I was working, volunteering, social obligations, all this stuff, and I just really wasn't paying attention. So, of course, I got slapped with a penalty fee and interest started growing on my balance. When I realized this, I called the credit card company to contest it. Somehow I could find time to do that.
Bobbi Rebell:
Well, you had to at that point. You had to deal with it.
nathalie Spence:
Well, that's right. Yes. So I had to deal with. I had to pay for it. But also, I thought, "Ah well. I'll just see if I can get this charged reversed." But even on the phone, I could tell that just saying, "Oh, well I just wasn't paying attention," was not really a good enough excuse. So this was a huge wake up call for me, and there were a couple things that came from it. So one, I realized that I needed to start paying attention to my finances, and I did. I started to do so. But also it was that it doesn't have to be so hard, and that there are things that I can do to make it easier. So what I did after that call was I set up reminders. So then I would get a text message a few days before my credit card bill was due, and I also set up a direct debit. The direct debit was for the minimum repayment amount. So what this did was that hopefully I wouldn't forget to pay again because I'd get the reminders, but even if I did forget, I had built in the protection so that I wouldn't have to pay a penalty charge.
Bobbi Rebell:
Looking back, now that you have a career as a behavioral scientist, what do you think was going on in your mind, if you could analyze your 20 something self?
nathalie Spence:
Well, I think it was simply I wasn't paying attention. Managing money can be kind of boring, and it felt like it wasn't top of mind for me. I was just going around kind of spending mindlessly on my credit card and not really thinking about it.
Bobbi Rebell:
So what are the takeaways for our listeners?
nathalie Spence:
So I think one is on a more general scale and that's that you can design your life in a way that you make it easier for yourself. So behavioral science can tell us a lot about our choices with money, and then when we understand how those concepts apply to our own lives, in our own context, in our own situations, then we're able to put systems or processes in place to help us, to help ourselves out really to manage money better. And then I'd say that probably more specifically that automation is so great, especially if you don't want to be spending all of your time kind of micro managing all of your finances and thinking about it day and night. Automation is just great. It makes easy. And what you can do is you can require a little bit of up front effort and cognitive effort there to make sure that you're automating something that you can afford in the long term. But once you start it up, then you can just kind of put it to the side and forget it.
Bobbi Rebell:
So let's talk about your every day money tip because I'm very intrigued by the term temptation bundling.
nathalie Spence:
Yeah, that's right. So my money tip is for anybody that finds managing their money kind of a drag. If you find personal finance management a chore, then what you can do is bundle it with a treat or a temptation, that's where the term temptation bundling comes from. And the key here is to make sure that you resist the temptation and only do that when you are managing your money then. So, for example, my husband and I do this. Once per month, we have a personal finance meeting. Thrilling, I know. But what we do is we make sure that we go around the corner to the bakery and we get coffees and pastries beforehand, and then we bring them back home and we have a personal finance meeting.
Bobbi Rebell:
So it softens the blow.
nathalie Spence:
Yeah, exactly.
Bobbi Rebell:
And it makes it something that you're not really dreading because you're getting a treat also.
nathalie Spence:
Exactly. And it actually serves two purposes. So, first of all, it helps make the personal finance meeting feel a little bit more fun and less morning, but also it keeps me from buying a croissant every single morning because I know I can only get it when I'm doing my personal finance meeting.
Bobbi Rebell:
Have you ever snuck one, Nathalie, come on?
nathalie Spence:
Well, yeah. Maybe one or two.
Bobbi Rebell:
Let's talk about Good Money because there's a lot of scientific backing to everything you talk about, but at the same time, these are really every day issues that we all have to face. So, for example, one thing that I thought was really interesting in your book was how cashless transactions can actually effect how we spend our money.
nathalie Spence:
Yes. That's right. This is really interesting because with new technology, so many people want our payment mechanisms to be faster and easier and slicker and from like a user design perspective, of course, that's a really good goal is to have these new technologies like apps or pay and wave or tap and go be very easy. That's great. It has a lot of benefits. But there's also a downside in that the less noticeable payment is and the less friction there is there, then the easier it is to spend mindlessly. So, again, it can kind of feel like you're on autopilot and just kind of going through and spending quite easily.
Bobbi Rebell:
And as someone who has never seen a sale that I did not like. I mean, the friends and family stuff that's going on in New York City right now is out of control. I'm so tempted. Why is it that when we feel that something is a bargain, I mean, it's so difficult to resist?
nathalie Spence:
Well, that's exactly it. Well, there are a lot of things that might be going on that retailers can do to get us to spend more money. One is that when you see the original price and then you see the sale price, what you're doing is you're comparing the sale price to the original price. So, of course, it seems like a fantastic deal. Let's say, I don't know, you're spending $50 on something that's marked down from $100. Well, it feels fantastic. But actually, if you hadn't see the original price, the question that you should ask yourself is would you have paid $50 for this anyway?
Bobbi Rebell:
I don't know that we would have, but I can't buy something. I don't want to buy something full price. That's just so crazy. Why do we do that to ourselves, Nathalie? Tell us.
nathalie Spence:
I don't know. I'm a victim to it as well. But having the original price there can really tempt us into thinking that it's a good deal.
Bobbi Rebell:
All right. Tell us where we can find your book and where we can find out more about you.
nathalie Spence:
Yeah, great. So Good Money is available in the U.S. and the UK, Canada, and Australia at all of the major bookstores. So you can find it online or on shelves. And you can follow me on Twitter @economiclogic.
Bobbi Rebell:
Thank you, Nathalie.
nathalie Spence:
Thanks so much, Bobbie. Great talking to you.
Bobbi Rebell:
Hey, everyone. Love hearing about the psychology of how we spend money from Nathalie. The book really is fascinating in all the data and analysis of why we do the things we do when it comes to money. Let's get to my take on Nathalie's story though. To some degree, this is an easy one because I could just say, guys, automate your bills. But let's actually move past that. Financial Grownup Tip #1: if you do mess up, after you put the systems in place and automate, as Nathalie and pretty much every financial expert will tell you to do, make the phone call. Get the person on the phone to undo the damage. Credit card companies will often give you a one time pass, sometimes more on the fees even if it was your fault. So take the time to ask for the penalty to be removed, even if you were actually the one that messed up. Also, know how your credit works in terms of the interest. In some cases if you don't clear the entire balance, you may still pay interest charges. So when you make that call, ask exactly how the interest works.
Bobbi Rebell:
Financial Grownup Tip #2: just because you automate the payment, doesn't mean you don't open the bills every month. Go through the charges. I have made this mistake because the bills paid, so my stress. But then you go to check the bill after skipping for a few months and you realize that maybe you're paying something that you didn't realize, like a subscription renewal. If you catch it right away, you have a good chance of canceling. But if you have, for example, a kit's annual membership and then you miss the payments for a few months, it is a tougher argument to make. So automate it but don't forget it. And of course it goes without saying that you should be looking at those bills because there could also be fraudulent charges on there. Sometimes criminals will test charging something with very small amounts to see if you notice, and then gradually work up to larger amounts. So it's really important to be vigilant and check those bills even if you automate.
Bobbi Rebell:
Loved Nathalie's book Good Money. Please do check it out. As I said, totally different approach, data, science, all that. Worth the focus that you do need to have. This is not a quick, easy page turner. This is a deep book, and it has a lot of pictures so it makes it really interesting. And the illustrations are good. But this is science. This is the real deal. I love this book. You can tell. You get out of it what you put into it.
Bobbi Rebell:
So thank you for your candor, Nathalie, with your story. Thank you for helping us understand how and why we spend the way we do, and, of course, thank you for helping us all get one step closer to being Financial Grownup.
Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Steward and is a BRK Media production.
Bobbi shares the story of a free money deadline #fail that resulted in almost $300 in missed wellness benefits - and how you can avoid losing out this year.
In Jerry’s money story you will learn:
-How Jerry learned the hard way that looking like you make money doesn't mean you do
-Three ways to deal with difficult people in the work places
-The benefits of having a career mentor
-Why Jerry sold all of his cars and his motorcycles and what it did for his budget
In Jerry’s money lesson you will learn:
-The simplest way to figure out financial assets and liabilities
-Jerry's two tips for figuring out where in the budget to cut down on spending
In Jerry’s everyday money tip you will learn:
-Where to buy luxury brands like Nike and Adidas for less
-The best athletic clothes that will last a long time
In My Take you will learn:
-Why it's important to keep an open mind and look past first impressions
-What T.J. Maxx, Marshalls, and other retailers have to offer when it comes to workout clothes
Bobbi and Jerry also talk about:
-Check out the luxury athletic clothing brands we mentioned, Nike and Adidas.
EPISODE LINKS:
Order Jerry's book "Guns, Drugs, or Wealth" here
Follow Jerry!
Instagram: @realJerryFord
Twitter: @realJerryFord
Facebook: @realJerryFord
On this Financial Grownup podcast episode Jerry Ford helps us to learn how we can get the best deals on work out clothes. #Podcast #MoneyTips
Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.
Transcription
Jerry Ford:
I sold all of my cars, all of my motorcycles. I paid off my credit cards. I spend three hundred dollars a month on Uber pool and that's cheaper than any car note that you can get. And I set a seventy dollar budget for food per week.
Bobbi Rebell:
You're listening to Financial Grown-up, with me, Certified Financial Planner, Bobbi Rebell, author of “How to be a Financial Grown-up”, but you know what, being a grown up is really hard, especially when it comes to money. But it's okay, were gonna get there together. I'm gonna bring you one money story from a financial grown up, one lesson and then my take on how you can make it your own. We got this!
Bobbi Rebell:
Hey financial grown up friends! Love this guest because Jerry Ford, who you'll hear from in just a few minutes, is just a little bit different from the typical guest that we have on here, in that he is not from a money expert background. In fact, he's a celebrity fitness guy, and he came to being a financial grown up really after he had money. And then he realized that he wasn't actually using all that money and there was a good amount of money. He wasn't using the money in a very grown up way, and some really scary things could have happened but fortunately he found a mentor that took him under his wing and set him straight before things went really down hill.
Bobbi Rebell:
Welcome everyone. Thank you for investing your time in yourself and in learning from the high achievers that we have on the show. If you're enjoying it, remember the show is free. All we ask is that you help us grow the show by paying it forward and telling a friend that you think might enjoy the show.
Bobbi Rebell:
Let's go to our guest. Jerry Ford is a celebrity fitness trainer turned author. He overcame intercity poverty, violence, personal tragedy, to get where he is today, which is pretty incredible when you hear his story. His book and this title kind of threw me off when I heard it and then when I understood what it was about I had to have him on the show. His book, "Guns, Drugs or Wealth" is riveting. Its very candid and I'll bet its unlike anything you've read before. And I want you guys to stay till then the end, we have a big give away. Jerry sent me three signed copies of his book. I'm gonna share details after the interview about how you can win them. Here is "Guns, Drugs or Wealth" author, celebrity fitness trainer, Jerry Ford.
Bobbi Rebell:
Hey Jerry Ford, you are a financial grownup. Welcome to the podcast.
Jerry Ford:
Hey, thanks for having me.
Bobbi Rebell:
Congratulations are in order. We are taping this before your book has even been released, by the time this is out, your book will be out. But, your book “Guns, Drugs or Wealth” the three income secret to success that took me from the streets of Detroit to the top of my game, is already a number one new release from Amazon and sure to have many more bestseller benchmarks in the weeks to come. So, congratulations.
Jerry Ford:
Thank you, I'm really excited.
Bobbi Rebell:
And were gonna talk more about the great information in the book, including different investing like real estate, stocks and the importance of earning and saving, after your money story, which is about, you're also a trainer I should say out there in L.A. where you are..
Jerry Ford:
Yes.
Bobbi Rebell:
It is about a client that you didn't start off great with, but ended up being a mentor. Maybe this is a little about not judging people on first impressions and being open to people that maybe are very different from you. Go for it.
Jerry Ford:
Yeah, you know what, that's true. So I was twenty-three years old. I was really young. I was working at a gym called The New York Health and Racket Club, and I was by far their superstar trainer. I was young. I had Rolexs, fancy cars. I thought I knew it all.
Bobbi Rebell:
Wait, wait, wait. How are you buying this Jerry?
Jerry Ford:
You know what, I was top five in this company. This really luxury company called New York Health and Racket Club. And I was one of their top level trainers, I was training maybe two hundred and ten hours a month. Each session after you get bonus, after hitting a certain amount of hours that is unreal, I made maybe a hundred and ten dollars a session.
Bobbi Rebell:
And how many sessions a week?
Jerry Ford:
I was doing maybe two hundred and ten sessions a month.
Bobbi Rebell:
So they give you a new client and what happens?
Jerry Ford:
So now I'm thinking, you know, this client wants to work out six days a week. And he was calling two sessions, every session. So this guy was paying me double for every session.
Bobbi Rebell:
How old was he?
Jerry Ford:
This guy at the time was about fifty years old. This was maybe seven to ten years ago.
Bobbi Rebell:
Okay
Jerry Ford:
And I said this is gonna be a breeze. This is nothing. All this guy wanted was abs. I said this is gonna be more luxury items for me, because at the time I thought that if you look like money that people would spend money on you, which is true but you can't take that too far. Right, so. So, I stared training this guy and little did I know he was the biggest jerk that I've ever met in my life. I mean, he would tell me to explain everything we were doing in two seconds and like snap his fingers and tell me to go as if he was timing me for my response. I mean I would drive to work in the morning time playing scenarios in my head, like literally cursing this old man out.
Jerry Ford:
And so six months later he tried to convince me that a chest press didn't work the chest. So, I kind of, you know, popped him on the shoulder and firmly explained, how a chest press worked your chest, you know. And he kind of stood there and shook his head and said, “Okay, fine.” But at that time, it was almost as if he was done testing me. You know from that day forward, we became best friends, mentor, kind of like a father/son relationship, it was strange. We talked every day about everything.
Bobbi Rebell:
Wait. So, basically, he was waiting for you to push back.
Jerry Ford:
He was waiting for me to push back in a professional strong sense. Because we argue every day but he always enjoyed the fact that he got under my skin. So, he was testing me, waiting for me to push back in a certain way.
Bobbi Rebell:
And tell me what you learned from him.
Jerry Ford:
Everything. So before I moved to Los Angeles, he helped me build my portfolio. I mean to a “T”. He helped me gain a lot of passive income, and he taught me just everyday life lessons about being a businessman. So, when I moved to LA I was still the same, I started working at another gym, but I was training even more high end clients, I was training royal family members, celebrities, other taste makers. And then I got fired from Equinox. And when I got fired from Equinox I think that shook me out of being a superstar trainer for a corporation, for a gym.
Bobbi Rebell:
Why were you fired?
Jerry Ford:
I was fired for working out with one of my clients, which, when I first came to Equinox, Equinox was the gym, when I first came to Equinox because I had so many taste makers and so many celebrities and so many models back in New York I was able to work out with a lot of those people because, you know, models are at a certain level to where sometimes they don't want to you to train them and stand over them. They want you to work out with them. And in this case, a lot of my models, they were just a lot more when I worked out with them. I called Bill and I said, “Okay, very few people, make, one percent of the world make what you make. So, how did you do it?” And it was kind of silence over the phone and he was kinda like, “Oh, you gotta be good looking and the rest would flow.” It was like a joke, it was a joke, he's always joking. I'm like dude I'm not laughing, like how did you do it?
Bobbi Rebell:
Right, you're ready.
Jerry Ford:
I'm like ready to go and he's like, “You know what, when you gonna be in New York next? Well talk about it.” And I'm a all or nothing guy so I said, “Dude I'm hopping on the next plane to New York tonight.” So I went to LAX literally with nothing, I went to LAX, I hopped on a plane and went to New York on the red eye. The next morning, I went to Bill's house or his estate, he opened the door and literally I said, “Let's get to work. I need to figure out how you did this.” So he was like, “Oh cool your jets, and you know well talk about it.” So we ate some breakfast, we sat at the table, and he looked at me. And this guy, right now he's like a best friend but, he's your classical Wall Street fast talking, New York [inaudible 00:08:35].
Jerry Ford:
He says, "What's the difference between us?" I said, "No liability." And I'm thinking, man we've been over this so many times. And he's like "No, what's the difference?" And I explained how assets put money in your pocket and liabilities are obligations that they take money out of your pocket. And he says, "Exactly!" So then he did something that was life changing. He handed me a pen and a piece of paper and he said, "Okay. Write your assets down in one column and write your liabilities downs in another column." And literally I remember to this day, it was liabilities, rent, BMW payment, Porsche payment, motorcycle payment, insurance for all cars, AMEX credit card payment a month, Capital One credit card payment per month, phone bill, utilities, clubbing all weekends with royalty clients, shoes, watches, restaurants. It was terrible. And asset column was stock portfolio and personal training.
Bobbi Rebell:
Wow!
Jerry Ford:
And so he said, “I want you to reduce your liabilities and then come back to New York and we can get started.” So, I hopped on a plane back to LA. Bobbi, I sold all of my cars. I literally sold all of my cars, all of my motorcycles. I paid off my credits cards. I started to Uber pool, because I spend three dollars a month on Uber pool and that's cheaper than any car payment. I factor with car note and gas and occasional parking tickets, its cheaper than any car note that you can get. And I set a seventy dollar budget for food per week. After that I called Bill back, I said, "Okay, I sold everything. I'm ready to go". He thought I was nuts, but he could not deny that I was ready to build wealth. So he says, “Okay, are you gonna fly back.” I said, “No, due to the budget that I've set for myself, I'm calling you this time.”
Bobbi Rebell:
Alright, so what is the lesson for our listeners?
Jerry Ford:
So, the lesson for the listeners is, I suggest that everybody write down their liabilities and their assets. And, just you seeing them in the columns, you would then be able to say, okay I don't need this, I don't need that, I don't nee this. And I advise people to buy more assets and less liabilities. But, you have to see it on paper.
Bobbi Rebell:
Alright Jerry. What is your everyday money tip? Cause, you spend a lot of time in gym clothes. Is it really worth spending so much money on fancy gym clothes?
Jerry Ford:
Well you know what, you can go to some of these brands, so Nike and Adidas and all these luxury brands, places like Big Five have these same brands, but its just a lot cheaper. And, I wear gym clothes all day so I save a lot of money, right. And I wear gym clothes and then I throw on my luxury watch and luxury items and that makes me look a little more fancy.
Bobbi Rebell:
So, is it worth paying up for the more expensive work out clothes brands? I mean, obviously, if you're gonna buy them, you wanna buy them somewhere you can get a discount if that's possible. But, are they better?
Jerry Ford:
You know what, I think they are better, because I've taken Nike pants, Nike outfits, I've had them, and they've lasted longer than workout clothes from Target. You know, its kinda like, Oh you wash these clothes, and you wonder why they ripping up so much. It's because those luxury brands have better material.
Bobbi Rebell:
So they really are better.
Jerry Ford:
They really are better.
Bobbi Rebell:
Alright, lets talk about your already bestselling book. Tell us more.
Jerry Ford:
So, this book is about building wealth through real estate, stocks and smart spending. But, I tell it as a personal trainer, but more importantly, I tell it in laments terms, as more of a porch casual conversation.
Jerry Ford:
Its kind of like if Jay-Z and Warren Buffet came out with a how-to guide on building wealth. "Guns, Drugs or Wealth" would be it.
Bobbi Rebell:
And its inspired by your actual life.
Jerry Ford:
It is inspired by my actual life. Its inspired by my actual life, which is coming from Detroit, the hard streets of Detroit, and starting to build wealth like I did.
Bobbi Rebell:
And where can people find you, find out more about you? You have a huge Instagram by the way. Love those videos. I'm ready to go workout right after this interview just from watching those videos. So, everybody, go put on your fancy expensive gym clothes, cause they're apparently worth it, and go work out.
Jerry Ford:
People can find my on Instagram, Facebook and Twitter. And my handles are @realJerryFord.
Bobbi Rebell:
Jerry Ford, thank you so much!
Jerry Ford:
Thank you!
Bobbi Rebell:
Hey everyone, lets get right into it. Financial grown up tip number one. Be careful about judging people by first impressions. Sometimes even second, third impressions. Jerry basically wrote off his client because, okay the client was such a jerk but, sometimes relationships, including those with mentors or sponsors, they take time to develop. Because the two men spend a lot of time together and Jerry was willing to start listening instead of just putting up with his client the relationship changed. And Jerry came out a big winner.
Bobbi Rebell:
Financial grown up tip number two. Let's talk about the fancy gym clothes cause this is something I actually spend way too much time even thinking about. I go back and forth on this. I want to say its worth it to buy the clothes that will last for a decade or whatever. But at the moment that you are actually trying to purchase leggings that cost over a hundred dollars, that's just really hard to do.
Bobbi Rebell:
I recently finally bought one really expensive item, its actually a Lululemon jacket, but only because I had an expiring credit. And I still fell guilty about buying it even though literally I had to use the credit and it was a gift. Here's a work around if you want the best stuff but can't always get over the price. So, for most work out items, the only difference between the new stuff or last season's is the color or the pattern. So this goes for sneakers too. So, look for last seasons of whatever workout gear you want. Stores like T.J.Maxx, Marshalls and then all of these departments stores has these outlet versions, you have like Nordstrom Rack, Sax off Fifth, whatever is near you and they probably also have a lot of this stuff online, those places are great places to look. Also, the quote "We made too many of the fancy boutique brands", they often have last year's style, last season's style, usually just a different color that wasn't as popular. Go work out feeling like a million bucks and maybe be like Jerry and wear a fancy accessory with your workout gear, so you can feel fancy like Jerry.
Bobbi Rebell:
Alright giveaway time. So, friends what was your takeaway from Jerry? DM me your thoughts on this episode on the socials, BobbiRebell1@instagram, BobbiRebell on Twitter. And I'm going to be giving away the three signed copies of Jerry Ford's book, "Guns, Drugs or Wealth" to listeners. And, yes it is open to international fans. In fact our last giveaway winners, which were the Chris Hogan and the Rachel Cruze signed books, included one listener Barbara Olner in Austria. And don't forget that we are starting to do listener Q&A episodes with some of my money expert friends maybe making guest appearances. So DM me your questions as well or you can also email us at hello@financialgrownup.com, that's hello@financialgrownup.com. And that goes for the giveaways to. So, DMs or emailing hello@financialgrownup.com whatever is good for you is good for us.
Bobbi Rebell:
And thank you to Jerry Ford. Great motivation to get us all one step closer to being financial grownups.
Bobbi Rebell:
Financial Grownups with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media production.
Entrepreneur and Investor Barbara Corcoran explains why she believes spending money in a deliberate way even before you earn it is a smart business strategy, and shares the story of her first really big investment. And yes, she committed to it before she had the money.
In Barbara’s money story you will learn:
-How she bought her first house at age 29 (which had 8 bedrooms!)
-The importance of discussing big purchases with a significant other
-How Barbara saved $7,500 in three months
In Barbara’s money lesson you will learn:
-How she motivates herself to save money
-Why she chooses to ignore rational and take risks
-Her advice on committing to a goal
In Barbara’s everyday money tip you will learn:
-Why she spends money before she has it
-How she puts herself under pressure in order to produce financial results
In My Take you will learn:
-Why it's always good to listen to different opinions and take advice from successful people
-Two negotiation tips that will save you money and help your career
Bobbi and Barbara also talk about:
-Chef Boyardee and Ramen noodles, the quick dinner that helped save Barbara money and reminded Bobbi of her childhood
EPISODE LINKS:
Listen to Barbara Corcoran's podcast Business Unusual here, and on iTunes
Watch Barbara give more business advice on the multi-Emmy award winning show Shark Tank on ABC
Follow Barbara!
Twitter: @BarbaraCorcoran
Instagram: @BarbaraCorcoran
Facebook: @TheBarbaraCorcoran
Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.
Transcription
Barbara Corcoran:
I always spend money I don't have. If I see money coming in new receivable, three months out, I committed that day, what I'm going to spend it on, and I start spending it even before it arrives.
Bobbi Rebell:
You are listening to Financial Grownup with me, certified financial planner, Bobbi Rebell, author of How To Be a Financial Grownup and you know what? Being a grownup is really hard especially when it comes to money, but it's okay. We're going to get there together. I'm going to bring you one money story from a Financial Grownup, one lesson and then my take on how you can make it your own. We got this.
Bobbi Rebell:
Hello, my Financial Grownup friends, brace yourself Barbara Corcoran is here and she is going to give it to us straight up, no beating around the bush and she said some things that frankly I was pretty surprised with. They go against almost everything that I've been taught about building a solid financial foundation for your life, for your business, but she made it work. I'm still not sure I could make it work for me, but I'm thinking about it because she makes a good case and I'm interested to hear what you guys think after you hear her interview.
Bobbi Rebell:
So glad you are here. As I said, this episode is a really big one, so if you're new, you're joining it a really good time. We do something by the way called flex time for podcast, the episodes are kept pretty short, around 15 minutes. The idea is no excuses you can always fit it in, make it easy for you while you're running a quick errand, what have you, but if you have a longer commute, you can also stack them. We have a library now of more than a hundred episodes so you can listen to a few on your commute if that's what worked for you. Make sure that when you subscribe and hopefully you are subscribing, we really need the support that you set the downloads, go into the manual settings and set it so that you automatically get the downloads so that you don't miss any and you're good to go.
Bobbi Rebell:
And we love automation because that way things just happen and it's one less thing to remember. Alright, let's get to Barbara Corcoran and you know her from Shark Tank and now she has a new podcast called Business Unusual, also really short, so that's a good thing. She gives a lot of advice that seems shocking until you listen to it and listen to her reasons and then think that is part of how Barbara Corcoran is successful. It's the unusual. She approaches things in a different way from the way that we're always used to approaching it and it works for her. It may not work for you. The big takeaway from this episode, which you'll see I'm going to talk about after her interview. I don't know if I could do it, but I can see how it worked for her. So with that, here is Shark Tank's Barbara Corcoran.
Bobbi Rebell:
Hey, Barbara Corcoran you're at Financial Grownup welcome to the podcast.
Barbara Corcoran:
Thank you. Pleasure to be here.
Bobbi Rebell:
I am such a fan of your new podcast. For many reasons, of course also because it's a short podcast, but you have the best wisdom and you share so many lessons from your life, so thank you for that.
Barbara Corcora:
My pleasure. I enjoy doing it, but it's a scary proposition as I'm sure you will know, you have to earn people's ears while you're talking to them.
Bobbi Rebell:
You do, well you've been earning it for many years and you're going to share a money story from early in your life, your very first real estate purchase or I should say your first house and it sounds like it's going to be a story, but there's something that happened that I think people want to hear. Go for it.
Barbara Corcoran:
Yeah, and it has a valuable lesson. When I committed to purchasing my first home with my first husband. I was about 29 years old. I didn't have a pot to pee in as they say, but we sat across the dinner table for a man who said he was selling a certain house that was like a magical house from what I heard, and my mouth said, I'll take it. And why it was magical. It was a house that anybody would think you could only dream about, which was a house with eight bedrooms two guest cottages, a wet and a dry boat house facing a brand new lake.
Bobbi Rebell:
Did you have kids at this point, Barbara?
Barbara Corcoran:
No, of course not.
Bobbi Rebell:
Who was moving into this mansion?
Barbara Corcoran:
Listen, I figured I'd have fun with friends, but I had no rights saying we'll take it to which my husband was more startled than I was over my own mouth. Because we didn't have a dime to our name, we were struggling to just meet our bills. We're still kind of kids coming up the ranks, but-
Bobbi Rebell:
Wait, so tell me what happened. How did you buy the house?
Barbara Corcoran:
Once I said we'd buy the house, we had the problem of coming up with the down payment, 7,500. And so my husband and I started eating tomato noodles every night that I think they're chef Boyardee or something in a can and bring them lunch every day and we saved every penny of what we were earning in our lives, short of the rent we had to pay for our studio apartment. Well, three months hence we had most of the down payment but not quite and we're out for dinner with the same big boss of his and he mentioned that his father, he wanted to close, which was putting ... Was scaring me to death because I still didn't have enough money.
Barbara Corcoran:
But he said his father was reluctant to leave the house and I volunteered. Well, why don't you let your father stay there, but in trade for that, I got four months extra time. So we were able to save the down payment of $7,500. No problem. But when we got to the closing, the closing costs too, which I didn't have, but he was so in dear to us for keeping his elderly dad in the house that he paid for the closing costs for us. And we moved into that beautiful house and we had it for seven years until I decided to leave my husband and he got the house.
Bobbi Rebell:
Why did that happen? How did you let that happen?
Barbara Corcoran:
You know why? Because I got the apartment in the city by then we had bought a one bedroom apartment in the city and I sold that one bedroom that I paid $80,000 for two years later for 250. And he sold that house that we had paid $75,000 for two years after our divorce for $75,000.
Bobbi Rebell:
So what is the takeaway for our listeners?
Barbara Corcoran:
I'm a believer in always committing throwing it out there and say I'm going to do it. Because when you have that kind of pressure and you've publicly committed, you find a way to get there. If you can commit to something, you'll find a way of getting there. If I had said, give me a couple of months, let me see if I could save for the house, believe me, my rational side would have kicked in and said, what are you doing? But because I said I would, I found a way that could do it and that's the truth, and most people are better than they think. If they're willing to be courageous enough to state it as low as fact and then make it happen versus the other way around.
Bobbi Rebell:
And eat a lot of canned noodles.
Barbara Corcoran:
Oh yeah,[inaudible 00:06:40] Yeah, you can do anything if you know it's temporary.
Bobbi Rebell:
Tell us your everyday money tip because this is also a real Barber tip because this is something that works for you may not work for other people, but it is a strategy that people might want to consider. Again, for you it works it may not be for everyone. Go for it.
Barbara Corcoran:
It's a particularly good strategy if you're out to those your own business, and I'll tell you why. My strategy is this. I always spend money I don't have. If I see money coming in new receivable, three months out, I committed that day, what I'm going to spend it on, and I started spending it even before it arrives. The reason for that is I have no choice but to actually make it happen whatever I'm doing. Because I know I've already committed the money. It's like putting a gun to your own head where you have to produce. If instead you wait for the money to come in and then say, okay, I've got this little extra cash. We've had a profit this month. Let's see the best use of it. That sounds rational, but I'm telling you the fever with which you attacked the best use of it is nothing compared to knowing that the bank is going to come in and chop your head off if you don't produce.
Barbara Corcoran:
So. I've always consistently put myself under pressure by spending money long before I have it and I've never let myself down. There's something magical that happens in the universe when you really under fire when you have no choice that you find a way to get there, and so I'm a big spender and on top of that I can also say, although I was born a poor kid and have my thousand dollar loan from my boyfriend, thank God, or we have been able to quit my waitress job and starting a business nowhere. Okay.
Barbara Corcoran:
But once I had that thousand dollars, I just thought, you know what? This is found money. It's a gift from God and I'm just gonna run this thing up the flag pole until somebody stops me and my most assured policy of making sure no one stopped me was to spend money in advance of having it because I had no choice but to make good on it. I had no choice and ran like a devil with a limited timeframe and I was able to accomplish 10 times more than all my competitors simply because of the pressure I had put on my own back. All right, so it's not what you read in accounting book, but I can tell you when you're building a business, it's a smarter way to go than to be calculated and do it a step at a time.
Bobbi Rebell:
It's the real world. One other quick question though, did you ever have trouble and how did you handle it collecting those receivables?
Barbara Corcoran:
No, I wrote off about 10% of my receivables because you have to appreciate. My business was selling co-ops in New York City and we had about 10% of our deals that didn't approve the Co-op association. They were turned down by the board, so I knew what that average was the first year, by the typical may be the second year in business, I realized I lost 10% of my deals, so I just wrote off that 10%. So that was realistic in suddenly a good accountant would do, but that's where my relationship or any resemblance to an accountant definitely ended in my attitude to it and everything else.
Bobbi Rebell:
All right. I want to talk quickly about your, still relatively new podcast even though who would know it because it's always at the top of the charts where to I'm trying to climb, but you're there and that's a lot because your podcast is so good. It is a short one, so dear to my heart, but you also really deliver personal and as you have here very honest and straightforward advice about your life and the lessons that you have learned and your bold with it. Your most recent episode talked about quitting jobs. You quit 22 jobs Barbara, you also talk about negotiation skills. Tell me more about this podcast and why it is so different and people are really responding to it?
Barbara Corcoran:
I think people are responding well simply because I tell it like it is. And it doesn't mean if it's the person listening, but I think they leave trusting that they heard the truth and I also think I'm impatient by nature. So if you're gonna ask me what about negotiation? Most people can write a book on that. I can't. I can tell you in eight minutes flat, what the key to negotiation, what are the key moves and what doesn't work. And really I don't have more to say after the eight minutes. So I think because I have such a short attention span and because I'm so impatient by nature myself and listening, I want to know what you want out of me and what do I gotta do. And that's pretty much how I am with everybody. Get to the point and then tell me how you get there.
Barbara Corcoran:
So I do get to the point and then tell you how I get there and then the eight minutes are up and I'm signing off. I wish I was more verbose and had more great delicious detail, but I just say the main things that worked for me and I leave it at that and my sign off until the following week. So I hope it works. We'll see. It's very scary as I'm sure you know, to merit someone's eight minutes. I feel it's such an abuse or a trust that I feel like every word has to really, really count or I have no business doing its own. I'm Mostly scared, I'm scared to six days. Then I do the podcast, then I get scared all over again.
Bobbi Rebell:
Well you're doing a great job. I don't find you scary at all. I love it. I think you're worth investing every one of those eight minutes, so thank you for all that you do. Everyone knows where to find you, but just in case because I ask everyone, tell us where you can be found, where people can follow you on social and what else is important that's going on in your life that we should know about.
Barbara Corcoran:
Well, of course it's a Business Unusual, which is the podcast, my newest baby, but as usual, any social platform @BarbaraCorcoran is very easy.
Bobbi Rebell:
Love it. Thank you Barbara.
Barbara Corcoran:
I love you back. Bobbi. Thank you so much. And Go back to your real name, Barbara, it's such a pretty name.
Bobbi Rebell:
So if you're like me, you want to hit rewind and listen again. She's that good. And before I get to the financial bonus tips, just want to make a little comment about the food because we spend so much time agonizing over all of this organic fancy food and when we're saving money, everyone talks about the ramen noodles. I want to talk to you about the chef Boyardee that she and her husband were eating to save up money because you know what, that's fun childhood memories for me. My mom was a working mom and you know what? Sometimes we have something called spaghettios. Do you guys even know what that is? It's basically this like circle pasta in a can and tomato sauce and it's delicious. It may not have any nutrition, but if you see spaghettios in the store, I have no affiliation with them. Pick them up and try them instead of ramen noodles if you're trying to save money.
Bobbi Rebell:
Just for variety, be a little bit bad. Like I said, they're probably not nutritious at all. All right, let's talk about my tips. Finance grownup tip number one. Sometimes financial advice like Barbra's goes against common stereotypical things that we hear. Here's the thing though, always listen to different opinions especially when they're from someone like Barbara Corcoran who has been so successful in so many different fields, to not only real estate where she started out, but also now with Shark Tank. She's an entrepreneur investing in so many different companies, so listen to her and give it some thought. Now I'm not telling you to go out and spend money that you don't have or even to spend on receivables, which is really what she was doing. It was money that she had contracts for but had not yet received so she believed that money was coming, but I see her point and I also see how that can create a really strong motivation so before totally rejecting it or even accepting it, play out how that would work for you.
Bobbi Rebell:
How are you going to cover things for example, if someone does not pay or if they pay, but they are on a delayed schedule so they're not paying in 30 days like your bill says they're paying 60, 90, 100, 20 days out. How are you going to finance that? You have a line of credit with your business. Are you throwing that on a credit card where you might be paying interest, late fees? What have you, factor that in. Are you going to charge a late fee to them? Barbara factored in that 10% of her expected commissions receivables were not going to happen so even she was doing that.
Bobbi Rebell:
Financial Grownup tip number two, be creative and flexible. When you're negotiating. Barbara, let the sellers elderly dad stay in the house longer than originally planned. Again, you have to give Barbara props for being open minded and in return by the way, she got precious time and the goodwill was so strong and her gesture was still appreciated that the closing costs were paid by the seller.
Bobbi Rebell:
That is huge. Thank you all for being part of the Financial Grownup community. We bring this to you for free. The only payment we ask is that you share it with someone that you care about and that you believe would enjoy and benefit from the podcast. Your reviews and your feedback. I'm just going to tell you guys straight up there is really important. I read everyone, we don't get as many as I would like. There aren't that many there and I know a lot of you are out there. A lot of you are DMing me, which is actually really great. Still DM me, gave me the feedback, but if you can also leave reviews on Apple podcasts, that is also really helpful to get the show notice because that's how people discover the show.
Bobbi Rebell:
If you do want to also be in touch on social media, it's not either or guys. Follow me and DM me on Instagram @BobbiRebell1 that's the number one on twitter I'm @BobbyRebel and on Facebook, Bobbi Rebell as well. And big things of course to the amazing Barbara Corcoran, the ultimate Financial Grownup. Everyone check out her podcast Business Unusual and watch her on Shark Tank and thank you Barbara Corcoran for getting us all one step closer to being Financial Grownups.
Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK media production.
Financial Grownup podcast host Bobbi Rebell shares some changes happening at the podcast and answers listener questions about the guests, how the show is produced and how listeners can get involved in future episodes.
To send in questions for Listener Q&A episodes- or to suggest a guest co-host email us at:
Hello@FinancialGrownup.com
or DM on all the socials:
Instagram @bobbirebell1
Twitter @bobbirebell
In Frazer’s money story you will learn:
-How to calculate how much money to save before quitting a job
-How to know whether you should to tell your employer about a side hustle
In Frazer’s money lesson you will learn:
-What are the factors that determine how much time and money goes into building a business
-Different ways to to save money before investing full-time in a personal company
In Frazer’s everyday money tip you will learn:
-Examples of creative ways to teach kids about giving to their community
-Specific ways, including games, that encourage cooperation between kids on money decisions
In My Take you will learn:
-Why it's ok to keep secrets at work
-Ways to consistently give to charity
Bobbi and Frazer also talk about:
-How to find out what it actually costs to live your life.
EPISODE LINKS:
Buy Frazer's book Wealth Actually
Check out the Wealth Actually podcast here!
Visit Frazer Rice’s website.
Follow Frazer
Instagram: @Frazer.Rice
Twitter: @FrazerRice
Linked In @Frazer Rice
Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.
Transcription
Frazier:
I did not tell my employer because I didn't feel like they were going to be very supportive of me thinking about the name on the back of the jersey as opposed to the name on the front.
Bobbi:
You're listening to Financial Grown-up with me, certified Financial Planner, Bobbi Rebell, author of How to Be A Financial Grown-up. And you know what, being a grown-up is really hard especially when it comes to money, but it's okay. We're gonna get there together. I'm gonna bring you one money story from a financial grown-up, one lesson and then my take on how you can make it your own. We got this.
Bobbi:
Hey financial grown-up friends. Have you ever kept a secret from your boss? Like maybe you were about to quit? More on how our guest pulled that off in just a minute but first just a quick welcome to everyone. As our regulars know, we keep the podcast short, around 15 minutes, because you're busy but if you have a little more time of course, feel free to binge a little, flex time for podcasts, and I need to ask this, please. This podcast is free. We've done over a hundred episodes. The only payment that we ask is that you help us grow the show and the way you do that is by telling friends and encouraging them to listen and maybe even show them how to listen to a podcast. Don't assume that they even know. And of course bonus points if you can leave a review and a rating with Apple Podcasts or wherever you listen.
Bobbi:
Alright let's get to our guest now. Wealth Actually author, Frazer Rice is a wealth manager, who just wasn't that into wealth management but he kept his other ambitions a secret from his bosses while he worked on gearing up his new business. The big challenge? Figuring out how much he, meaning how much Frazier cost? And he's going to help us figure out how much we cost. We're going to do the math on ourselves as well. Here is Wealth Actually author Frazier Rice.
Bobbi:
Hey Frazier Rice, you are a financial grown-up. I'm so excited you're on the podcast.
Frazier:
Bobbi, thanks for having me on. This is a real treat.
Bobbi:
Congratulations on your book Wealth Actually. Now this is the subtitle: Intelligent Decision Making for the 1%. And before anyone gets the rolling eyes or anything, this is an important book. Because we talk a lot on this show about making money and paying off debt and all those things to get there. But once you're there, you wanna stay and you wanna grow. That's why I was so excited to get you on. So welcome and congratulations.
Frazier:
Well thank you and it's one of those things where the subtitle with the 1% part I wrote about what I knew. It was my day job to help people.
Bobbi:
Because you're a wealth advisor.
Frazier:
That's right. Make financial transitions and I think a lot of the lessons that are applicable to them, apply to other people as well.
Bobbi:
Absolutely and it's also really important from a family perspective because, and we'll talk more about the book after your money story, but a lot of wealth disappears after three generations. And if you're out there working your heart out to build a financially stable future for your family and your kids, the last thing you want is for it not to last.
Frazier:
And not only that, one of the things people really worry about and are concerned about is leaving a legacy. And what I tried to do with the book is take a look at a lot of a different issues that can attack that and that can frustrate people and the legacy they want to leave. Not only that but sort of helping them raise kids in a way they think will be productive going forward.
Bobbi:
Exactly. So let's talk about you first. Because you brought with you a money story that is happening right now.
Frazier:
It sure is.
Bobbi:
This book and by the way your podcast, which is being rebranded as Wealth Actually, is part of it and so much more. But it hasn't been, we joked just before we started recording that overnight successes, you know, take years to build. That's kind of what's happening to you. You've put a lot into this. Tell us your money story.
Frazier:
No question about it. So I was wealth manager for Wilmington Trust for almost 16 years and so what I did was take care of clients, and go out and find new ones. I came to the conclusion probably about two years ago, where I said, you know I want to be doing something different, I wanted to build more equity in my own brand, and I wanted to have something that was mine in a sense, I'm age 45 now, I wanted to look back when I'm 55, 65, etc. and say this is something I built and that I own.
Frazier:
One of the areas I'm particularly interested in is certainly in the media side of things. I had a radio show in high school and a TV show in college and I do a lot of different writing on the side, screen plays and I have a graphic novel coming out hopefully at the end of the year.
Bobbi:
You're busy, Frazier.
Frazier:
Yeah, no rocks gather moss with me I guess. But anyway I came to the conclusion at one point, I said, you know what, I think I've got something here. I started writing a book about my wealth management experiences and the way I think about it. And I started that in the beginning of 2017 and it was ready to go at the end of 2017. And my money story I guess, is I was looking forward. I said, you know what, I need to build some padding, or some bandwidth around my financial situation so I can really give this a go. I did not tell my employer because I didn't feel like they were going to be very supportive of me thinking about the name on the back of jersey as opposed to the name on the front. And also the idea of conveying media and marketing that I don't think trust companies or banks understand very well.
Frazier:
With that in mind, I said okay, I'm probably going to have to leave and walk out the door and be on my own fairly abruptly. I basically took a year of income as my goal and just said I'm going to be spending money on doing lots of other things to try to get the book ramped up, to try to get the podcast ramped up and a variety of other projects. So take a year of income, take a quarter off of that and that's nine months of expenses and that's probably a pretty good way of going about it.
Bobbi:
And where was the money going to go specifically to do those things? What's involved in launching something like this?
Frazier:
Sure. So from a book perspective, I basically set aside 40,000 dollars to get the book written and for marketing costs. From a podcast perspective I would say it's probably about 12,000 dollars a year in terms of getting the thing produced and also marketing it accordingly.
Bobbi:
How are you marketing it? What marketing costs specifically?
Frazier:
Well the marketing costs essentially are me both from a public relations standpoint, getting it out and having articles written and so on but also me going to conferences and getting the word out that way. I haven't really delved too deeply into direct marketing as it relates to you know maybe Facebook ads or something like that [crosstalk 00:06:30].
Bobbi:
What conferences do you attend?
Frazier:
Well the latest one that's interesting is ThinCon, but also Trust in the States conferences, financial services conferences, investing conferences, that type of thing, which I think lends well to the book, which targets not only the wealthy people or you know people who aspire to be wealthy or have various issues that they'd like to deal with but also the advisors around them. So when I wrote the book I kind of had in mind the idea of targeting not only the people who had money but also the people who advise around it, on the theory that if they liked it, maybe they have 12 people that they'd like to buy it and give it to.
Bobbi:
That's so smart because the idea of educating yourself about money is really becoming much more mainstream and a lot of attention goes to young people paying off student debt, as it should, but more attention I think as millennials grow up and get older is going to and as the other generations obviously also get older, is going to go the management of wealth because you do get past a point we hope where you're focused more on offense rather than just digging out of the hole. And that's a great thing because people need this kind of book.
Frazier:
No question about it. And one of the things I heard from a different advisor which I didn't really speak to in the book too closely but that I really believe in is the idea of funding your retirement as much as possible ahead of time. Because it's something you will do. You will be out of the work force at some point later in your life and you need to fund those years from age 65 or 70 on and if you don't do it early and use the power of compounding in your favor, you're not going to have as nice a retirement as you would have liked.
Bobbi:
So what is your takeaway for the listeners from your money story? From building this business?
Frazier:
I think the big takeaway is pre fund as many expenses as possible and be prepared for the idea that it takes time to build a business. It takes time to build a brand. You're going to have setbacks and to the extent that you can save up and have that at hand, I sleep better at night knowing that I'm not quite sure you know, if I don't know necessarily what my career's going to turn as out as a result of these moves, at the very least I'm not dipping into savings to fund current daily expenses.
Bobbi:
Let's talk about your every day money tip. You have a lot of exercises that people can do and this is one that I think is really valuable because as people start to become more successful financially they do want to be able to give to philanthropy.
Frazier:
If you had three kids and four dollars to give away, I would suggest that each of the kids be able to give a dollar away in the manner in which they choose. This is interesting for a couple of reasons. The first one, is you know it sort of gives them the idea that you know there's a good reason to be giving money away and it helps to further social causes. But from a parent's perspective I think one thing that's nice is that you get to see what is important to kids. And it's a nice data point that you can look at as you're raising your kids and you can see how they think about things.
Frazier:
The second part of that, I said you had four dollars and you know three of it is given away. That fourth dollar I think an interesting exercise is to have the three kids decide amongst themselves how to give away that fourth dollar. And I think that's interesting and a good exercise for one major reason, is that it gets them to be making decisions together. One of the things that I preach in the book is there are a lot of different threats to wealth, one of which is that family members very often their first experience dealing with wealth is when one of, either the mother or the father dies and they're making decisions about big money late in the game and a lot of emotion can come into play.
Frazier:
By using this shared philanthropy experience you get kids making decisions about money and learning about what's important to each other, ultimately going forward. And it's a very small thing, it can be done with very small dollars and it can be done by anybody, not just the 1%. But I think it's a nice little communication tool that transfers values but also builds communication skills and also allows kids to understand what they're strengths and weaknesses are before they have to settle on the state.
Bobbi:
Great idea. I think that's something everyone can implement at any level. I want to talk quickly about your book as well. It really hit a lot of marks with me because it does hone in on so many themes that are universal, no matter what your income. The chapter that stood out most to me is where you talk about what do you cost? And I think that's important at any income level, any wealth level, because we often cost more than we realize.
Frazier:
Oh no question about it. Basically you know when I was talking about writing the book with my publisher, one of the things I talked about was there are people who come from one strata of wealth or one differens type of wealth, meaning maybe they had a business or real estate. And then they're going to another one, they're selling something or they have liquidity or more cash than they were used to having. Or they're coming from a high paying job and then they're going into retirement and hopefully they're funding their income needs via assets. The biggest thing I preach to people is if you've won the lottery or you've become a first round draft pick or you've sold a business or something like that, understand not only what you cost currently and how that was funded but also what you're going to cost. And I've tried to do it in a fun way in the book.
Bobbi:
Oh you go there. You talk about plastic surgery, you talk about private jets. It's a little bit out of most people's leagues, the kinds of things you talk about but it kinda shows how you can have that lifestyle creep so easily the minute you start to feel a little more comfortable in your wealth.
Frazier:
Not only that, people very often just don't have a sense of the numbers around different things and I try to just crack the whip as much as I can to say look this is what things cost and there is a big different between flying coach and flying first class and then going net jets and then owning your own jet. Those costs are geometric and if it's your assets that have to generate the income to support it, you may have fun for a couple of years or you could have a real problem going forward. And if the market tanks or something bad happens to your business or there's litigations or something like that, one of the threats to wealth comes to fore, you could really set yourself up for a life style pull back.
Bobbi:
Tell us more about where people can find out more about you, your book, your podcast and all the things.
Frazier:
Sure. So the book is called Wealth Actually. You can find it at wealthactually.com. It's on Amazon, so you're able to find it that way. The podcast is on wealthactually.com as well. And then more about me is on my website, frazierrice.com. I'm on Twitter, Facebook, Instagram, all the major social media platforms, so between that and Google, I'm pretty easily findable.
Bobbi:
Thank you Frazier.
Frazier:
Oh yeah, I appreciate it. Thanks so much for having me on.
Bobbi:
Hey everyone, so excited to watch Frazier soar in his new ventures. Here's my take on what he had to say. Financial grown-up tip number one: he had a big secret at work and you know what? It's okay to keep secrets at work. As excited as you are about whatever side hustles or new ventures you've got going on, if the bosses think you have one foot out the door, you may not get considered for certain projects or even a promotion and of course forget about a raise. Why should they invest in you when they think you're going to leave? Don't do anything related to it on your employer's time obviously and don't do anything unethical. But it is definitely okay to be discreet and by the way that promotion that you could be considered for, because they see how committed you are to your job, when you are there, that actually maybe good enough to keep you at your job and maybe you don't start your own business or maybe you have other opportunities that you might not have seen at the company.
Bobbi:
Financial grown up tip number two: Frazier talked about strategically giving to charity. Here's a little more. When you're giving to charity think about your ability to sustain the level of giving for the long run. So for example, you may have had a great year and you want to boost your gift to a new level at a cause you really care about. And you know they could use the money. But then next year the expectation is going to be that you are going to maintain that level or you're going to raise it. Something you may or may not be able to do or want to do. So here's the strategy. You keep your regular annual donations relatively steady or climbing slowly and then if you have that really good year, and you can and want to give more that year, strategically give it in a way that is clearly for a one time specific project, like a capital campaign.
Bobbi:
Alright, thank you all for your support including supporting the show by leaving reviews. I said it before but I'm repeating it cause it's so important, we really do need them my friend. Also, be in touch on the socials. I love hearing from you guys. On Instagram I am @bobbirebell1 and on Twitter @bobbirebell and thanks to Wealth Actually author Frazier Rice for bringing us all one step closer to being financial grown-ups.
Bobbi:
Financial Grown-Up with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media Production.
Ameliora Founder and CEO Adrienne Kronovet started paying close attention to clothing as a child shopping with her grandmother, and shares her timeless insights on shopping strategies and lessons learned.
In Adrienne’s money story you will learn:
-The role the perfect pair of jeans played in her success
-Her strategy to determine value when deciding what clothing to invest in and more
In Adrienne’s money lesson you will learn:
-Her specific tips to find the best values when shopping
-The different ways you can leverage confidence to make the best financial decisions
In Adrienne’s everyday money tip you will learn:
-How to look at the cost-per-use of an item
-Exactly what to look for when purchasing a work-appropriate wardrobe, especially when you are first starting out in your career
EPISODE LINKS:
https://ameliora.com/
Follow Adrienne and Ameliora!
Instagram @Ameliorany
Facebook @Ameliorany
Pinterest @Ameliorany
Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.
Transcription
Adrienne Kronov:
I found these jeans. They were bootcut, dark wash, denim. I think they were about $60. I put them on, and oh my gosh, I felt invincible.
Bobbi Rebell:
You're listening to Financial Grownup with me, certified financial planner, Bobbi Rebell, author of How to Be a Financial Grownup. And you know what? Being a grownup is really hard, especially when it comes to money, but it's okay. We're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.
Bobbi Rebell:
Hey, Financial Grownup friends. How can you tell when an expensive clothing buy is really an investment piece and not just a splurge that you're trying to justify? There are specific things that you need to know, and our guest is going to educate us. First, quick thank you just for being here. Your time matters. We appreciate it. We try to keep the show around 15 minutes because you're busy. The show is also free to you. We've done over 100 episodes, and the only thank you that I ask is that you give back by telling a friend that you care about and helping them find the show. They may not even know how to listen to a podcast, so help them actually load it onto their phone or other device so that they can also benefit from the stories of these amazing high achievers that we get to speak to here.
Bobbi Rebell:
Now, to another high achiever, our guest. You guys are just going to love her. Adrienne Kronovet founded and self-founded her clothing company, Ameliora, remember that name, with a very clear mission that she's going to share, and she is already making a real difference. But it all started with some special shopping trips with her grandmother. Here is Adrienne Kronovet.
Bobbi Rebell:
Hey, Adrienne Kronovet, CEO of Ameliora, hopefully I said that right, all of 23 years old. You're already a financial grownup. Welcome to the podcast.
Adrienne Kronov:
Thank you so much, Bobbi, and you pronounced it all right. I'm such a fan, and it's so awesome to be here.
Bobbi Rebell:
I'm glad you're being honest. But we did practice that, so we do try.
Adrienne Kronov:
We did.
Bobbi Rebell:
I've botched quite a few names, so we got past that one. So I mentioned your company, Ameliora, and we're going to talk more after [inaudible 00:02:28] but just quickly, since you're all of 23 years old, this is a self-funded, beautiful clothing company, the most elegant jackets and pants-
Adrienne Kronov:
Thank you.
Bobbi Rebell:
... named after extraordinary women. Just tell us a little bit about it.
Adrienne Kronov:
Yeah, absolutely. So I started Ameliora almost a year ago, which is so crazy to say, to make clothes that would make women feel confident and empowered. I really wanted to have clothes you would take out for a special occasion. If you had an interview to go to or you had a meeting or you were giving a presentation, I wanted to create clothes that you would grab for that special moment and put on that would make you feel absolutely invincible.
Bobbi Rebell:
And they are. I am the proud owner of the Carmen jacket, which we'll talk about later. They are beautiful, down to the fabric.
Adrienne Kronov:
Thank you.
Bobbi Rebell:
Part of that is because you learned the appreciation of clothing. You're from a family that was in the clothing business back in your home state of North Carolina, where your grandfather had a clothing mill, and you actually have a lot of childhood memories of, for example, shopping with your grandmother and a specific pair of jeans. Tell us your money story about these jeans. I think you wore them for almost a decade.
Adrienne Kronov:
I did. So every year for my birthday, my grandmother would take me shopping, and she did this for all of her grandchildren. And we all looked forward to it because my grandmother has the most exquisite taste-
Bobbi Rebell:
Wait.
Adrienne Kronov:
Yeah?
Bobbi Rebell:
Was this an outing for all of you at the same time, like one big day, or was it your birthday day?
Adrienne Kronov:
It was our birthday day, but we always when it was coming up. Grandma Maryann would call us, we'd pick a date, and then we'd head off to the mall. It was something that I know myself and all my cousins really looked forward to.
Bobbi Rebell:
And what was a day at the mall like with your grandma?
Adrienne Kronov:
It was an event. So my grandmother, she would pick us up. We'd go eat at the food court and we'd make a map of where we wanted to go and pick the highlights and stores we really loved. Like for my male cousins, I think she took them to maybe Dick's, and I know for me and a lot of my girl cousins, we went to Hollister and American Eagle. And she really custom tailored where we would go depending on our own personal taste.
Bobbi Rebell:
Was there a budget, or this was just the ultimate shopping spree?
Adrienne Kronov:
I mean, of course, there was always a budget, but it was really interesting because she never framed it around money. It was all about how the clothes made you feel. So, yes, there was a budget, but it never felt like one.
Bobbi Rebell:
Interesting. So then tell me what would go on in a typical shopping trip and about these jeans you want to talk about.
Adrienne Kronov:
My grandmother, it was such this treasured experience that she and I shared. So we, one day, I think it was I want to say my 12th birthday, and the two of us, we ate at the food court, and then we immediately headed over to Hollister. I tried on a bunch of stuff, different shirts, dresses, and all the sudden I found these jeans. They were bootcut, dark wash, denim. I think they were about $60. I put them on, and oh my gosh, I felt invincible, and my grandmother, she took one look at me. She saw how I felt in them, and she said, "You know what? We're getting them." So we got them, and I wore them from 12 to 21.
Bobbi Rebell:
Whoa, and by the way, just remind everyone, you're 23 now. Okay, go on.
Adrienne Kronov:
Right. I'm 23. Yeah. I'm 23 now.
Bobbi Rebell:
Miss CEO.
Adrienne Kronov:
[inaudible 00:05:48] right. So I wore these jeans at every place I had to go. I wore these jeans because I felt super, super invincible. I knew that if I wanted to look good, I would wear these bootcut jeans. I wore them to my first day of college. I have pictures and pictures of me in the same pair of pants. I mean, I wore them for almost 10 years.
Bobbi Rebell:
Did anyone ever notice? I mean, they're jeans, so most people don't, right?
Adrienne Kronov:
People don't. None of my-
Bobbi Rebell:
Yeah. Then it's a good thing it wasn't a crazy top or something.
Adrienne Kronov:
Oh my gosh. Exactly. And that was the best part because they were such a great, universal pair of jeans that I could wear them with a blazer if I needed to be more formal. I could wear a T-shirt if it was casual. They would work with heels, with sneakers, with slippers. I mean, I loved, loved these jeans.
Bobbi Rebell:
So what is the lesson for our listeners from this?
Adrienne Kronov:
I guess the takeaway would be get a good pair of jeans. I think the big takeaway from this is to be thoughtful in your purchases, make your buying really deliberate. I'd bought these jeans. When I got them, they were pretty universal so I could wear them with a blazer, like I said. I could wear them with really anything. They were so versatile. They were a forever piece in my closet, and just having that to turn to was so amazing knowing that I had a go-to item that would make me feel super confident.
Bobbi Rebell:
And speaking of investing in clothing or items that are going to really last, I love your everyday money tip because it's something that is becoming more of a discussion topic, especially as Millennials, like you, are moving up the career ladder and becoming more successful in business and wanting to present a certain way among their peers and colleagues.
Adrienne Kronov:
Yes. Absolutely. I think when, as myself and my friends, as we get older, we really want to look professional and we want to look polished. And so that leads me to my money tip, which is rather than just the initial sticker price is to focus on the cost per wear, which is basically where the value of the item is directly related to how much you use it. So if you have a $30 dress and you wear it once, the cost per wear is 30 bucks. But if you spend $100 on a dress and you wear it 20 times, the cost per wear is $5. I mean, I think my $60 Hollister jeans, I think the cost per wear was in the negatives.
Bobbi Rebell:
Yes. Pennies. Pennies.
Adrienne Kronov:
Pennies.
Bobbi Rebell:
Yes, which is excellent. Try to get to pennies in your cost per wear. Let's talk more about Ameliora, because, as I keep saying, you're 23 years old. You basically founded this right out of school, self-funded, which is incredible. You did have a family background. Your grandfather operated a clothing mill in North Carolina. This is not just about the clothing, though. Tell us more.
Adrienne Kronov:
Yeah, absolutely. It's all about how clothes can make you feel, the feeling I got when I put on those jeans and I felt invincible. It's about creating blazers and jackets and different items that you put on and you feel like you can conquer anything.
Bobbi Rebell:
And they all go together. They're all coordinated, which is great.
Adrienne Kronov:
Yes. Absolutely. Everything is made in the same black, except I will give you a bit of an exclusive-
Bobbi Rebell:
Ooh.
Adrienne Kronov:
We are in the process of developing and launching a new shirting that will introduce white into the collection, which I'm really excited about.
Bobbi Rebell:
Wait. I think I read a little bit of a hint about this. You're sourcing unusual fabrics, so there's also some innovation happening here.
Adrienne Kronov:
Right. What we're trying to do is we're trying to elevate the regular suit. So in our suiting and in our shirting fabric, we're using performance fabrics. So imagine the same fabric that's used in Lululemon legging but as a shirt, a professional shirt.
Bobbi Rebell:
I need to see this. I'm going to have to track you down in New York and come down and see it. So where can people get your stuff? Where can people get everything?
Adrienne Kronov:
Yes. You can find us 100% online at Ameliora.com. We live on the web. We're accessible 24/7 from any device.
Bobbi Rebell:
And social media, where can people follow you?
Adrienne Kronov:
Yes. Social media @AmelioraNY.
Bobbi Rebell:
On all the channels.
Adrienne Kronov:
On all the channels.
Bobbi Rebell:
Awesome. Well, thank you so much. This was amazing.
Adrienne Kronov:
Thank you so much, Bobbi. It was such a joy to be on.
Bobbi Rebell:
I can't wait for all of you to check out Ameliora. The pieces are stunning. I own a Carmen jacket and love it, and I love that she's expanding beyond black. Who knows what's next? Financial Grownup tip number one, if you do splurge on something you love, and then you realize you were wrong, return it. Now, that may sound obvious, but as everyone who has cleaned out his or her closet knows, you probably found some items with tags on it. You know who you are. And in fact, go through your closet right now and see, or after you finish listening, and see if any items have tags on them, and if it hasn't been too long, return them.
Bobbi Rebell:
Financial Grownup tip number two, leverage what you know and who you know. I met Adrienne almost a year ago when she was just launching the line right out of college. Most people would say she should have worked at a fashion line behind the scenes and learned the ropes, but you know what? Because her family had been in the garment industry, she already knew the ropes, and she was able to use that to her advantage. A lot of people don't want to go into family businesses, but tapping into what those closest to you know and know well is a smart move, and that goes for friends who may have insights and connections in a given field as well. Use it. Life's tough enough.
Bobbi Rebell:
Hope you enjoyed this episode. We have some big new things planned that I will be talking about later this week, so be sure to subscribe and go into settings to make sure that you are in auto download mode so you don't miss it. Be in touch on Instagram @BobbiRebell1, and on Twitter @BobbiRebell and PM me what you want to see more of because we're making big changes here at Financial Grownup. And thank you to Ameliora's Adrienne Kronovet for helping us all get one step closer to being financial grownups.
Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stuart and is a BRK Media production.
Serial entrepreneur Lindsey Holden, who is the CEO and Co-Founder of the personal finance app The Long Game, literally played the long game when she spent 5 years living in her family’s veterinary office, to pay off her student loans and build a solid financial foundation.
In Lindsay’s money story you will learn:
-Why she lived at her family’s veterinary office for 5 years
-Some of the unique experiences she had and what, if anything she would do differently
-How to come up with creative solutions to financial problems
-Tips on how to pay off student debt
In Lindsay’s money lesson you will learn:
-How to stick to your convictions and deflect judgement when making personal money decisions
-Why Lindsay considers herself a minimalist spender
In Lindsay’s everyday money tip you will learn:
-How to leverage coupon codes using Google ads to get discounts on services like Uber and more.
In My Take you will learn:
-How using gamification can motivate you to save and encourage better money habits
-How to get the most out of a rewards programs
Bobbi and Lindsay also talk about:
-How Lindsay’s app The Long Game works
-Lindsay’s experiences as a serial entrepreneur
EPISODE LINKS
Uber
Google Adwords
Cryptocurrency
https://www.longgame.co/
Follow Lindsay!
Twitter @linzor1
Linked In @LindsayHolden
Follow Long Game
Twitter: @LongGame
Instagram: @LongGameSavings
Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.
Transcription
Lindsey Holden:
It's kind of like a sitcom story, right? You're like, "Yeah, I'm actually living at a veterinarian office," which is really weird and also kind of hilarious for your dating life.
Bobbi Rebell:
You're listening to Financial Grownup with me, certified financial planner, Bobbi Rebell, author of How to Be a Financial Grownup. You know what, being a grownup is really hard, especially when it comes to money. But it's okay, we're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson. And then my take on how you can make it your own. We got this.
Bobbi Rebell:
Hey, Financial Grownup friends, hope that little teaser at the top got you curious. This story is one-of-a-kind. And it makes you think, what would you do to get yourself on solid financial footing if you had debt coming out of school? How far would you go? And for how long? And would you care what people thought?
Bobbi Rebell:
Welcome to everyone, and thank you for spending time with us. We keep it short here, around 15 minutes, flex time for podcasts. If you find value, the only payment that we ask is that you share it with friends, the ones you care about, the ones you want to live a richer life.
Bobbi Rebell:
Now to our guest, Lindsey Holden. She is the CEO and founder of Long Game, which is a personal app that uses games and rewards to incentivize financial habits. All of us could use a little extra motivation. And Lindsey was certainly motivated to get her financial life in order. Great story, my friends. Here is Lindsey Holden.
Bobbi Rebell:
Hey Lindsey Holden, you're a Financial Grownup, welcome to the podcast.
Lindsey Holden:
Thank you so much.
Bobbi Rebell:
Congratulations on the Long Game. You're certainly in it for the long haul. This is not even your first company.
Lindsey Holden:
Yeah, we built a financial app, so we're an FDIC insured savings account. That have games on top, and you can win up to a million dollars on our app for saving your own money.
Bobbi Rebell:
That's awesome. Let's talk about your money story, because that has to do with building a base to now have the kind of success that you're seeing. You kind of took a step back at one point, to make sure you have that firm foundation, and it had to do with sharing a bathroom with 40 people for about five years? Am I getting that right?
Lindsey Holden:
Yes you are. Let me tell you a little more about that. After leaving college, I had a graduate degree. I had also, major student loans, like a lot of people today. And, I had a job offer in San Francisco, which is a very expensive place to live, and my finances are tight. My father owns a veterinary hospital in San Francisco. So I decided to move into a veterinary hospital, in a room in the back, where I did share a bathroom with 40 people.
Bobbi Rebell:
Explain more. How exactly did that work? Were there 40 people living there?
Lindsey Holden:
No.
Bobbi Rebell:
I didn't think so.
Lindsey Holden:
It was a place of work. Essentially, my bathroom was also shared by the people that work there. And there're specific hours, obviously, where it was much more comfortable to take a shower or whatever it was. But it was kind of a silly thing, but it was a really long period of my life. I had lived there from, I'm embarrassed to say, five years, to pay off my student loans, and get a good start on my career. But there're a lot of silly little things, when you're there. Because you end up being part of a community in the place that you live.
Bobbi Rebell:
So, like what?
Lindsey Holden:
I lived in a room in the back of the hospital, and we had a mouse infestation. Mice, they moved into my room. I was like, "Well, we have so many cats here." So I went downstairs and basically said, "Hey, can I borrow a cat for a minute?" And they're obviously like, "No, you cannot. You cannot take a cat."
Bobbi Rebell:
I thought they were going to say yes.
Lindsey Holden:
I know, me too. There's like a boarding cat, that wants to do some work here.
Bobbi Rebell:
But you actually accomplished quite a bit, because you did pay off your student loans.
Lindsey Holden:
Exactly, yeah. There's a lot of expectations around starting your career, and having this life that you've always imagined. I think it's really important to be practical, and not to be afraid to have creative solutions, and just develop the foundation that you need to build a life that you want.
Bobbi Rebell:
What are the specific things you did, besides not paying rent, to pay off those loans, and form that foundation? So you could go and be an entrepreneur?
Lindsey Holden:
Paying off loans is absolutely huge. Most people today, that are graduating, have student loans, about $38,000 on average. So, to build a lifestyle that you're living well within your means, when you get that first job, is just really important.
Bobbi Rebell:
What are the specific things that you did? So you lived rent-free. Were you changing the kinds of foods that you ate? Did you go out less with your friends? What other things helped you achieve that goal?
Lindsey Holden:
I'm kind of a minimalist when it comes to things, so I wasn't spending too much on extra things, and trying to really optimize my life in that way. I think that's basically a mindset and an attitude that you can get in, that's really helpful.
Bobbi Rebell:
So what is the takeaway lesson for our listeners?
Lindsey Holden:
The takeaway is that maybe it's not cool to move in with your parents or whatever, but don't let shame be the driver in this. I think it's ridiculous. The way to really live a cool life is to be an individual, and be responsible for the financial life that you want to live.
Bobbi Rebell:
Did you ever get criticized? Or did you feel like people judged you?
Lindsey Holden:
Not criticized, but it's like a sitcom story, right? You're like, "Yeah, I'm actually living at a veterinarian office," which is really weird and also kind of hilarious for your dating life, as you can imagine. But I just owned it because it was something that, I really care about building the foundation that you need to have the career that you want. And the people that love you, really start to think that's cool too.
Lindsey Holden:
I've had flowers delivered to the front desk there, before. So all the people that work there, just knew my social life.
Bobbi Rebell:
All right, let's talk about your every day money tip. You have one of the most creative ways I have ever heard of, to really leverage reward codes.
Lindsey Holden:
This one's fun. You know, there're a lot of referral programs out there. When you're playing on the internet a lot, you find creative ways to use these. And one of the things that I did when I was living at veterinary hospital was to run Google AdWords against my Uber code. This can be done with any other referral program, but essentially, the link that you're using is your referral link. And then, you're able to get the money from the referral, which ended up being credits for Uber. It was just a fantastic way to get some free rides around the city.
Bobbi Rebell:
All right, let's talk about the Long Game. So, as I mentioned earlier, this is not your very first venture. You're an experienced entrepreneur. Tell us more about the Long Game.
Lindsey Holden:
Like I said, Long Game is a gamified financial app. We're trying to make banking into a wonderful, joyous experience. And we do that through use of games. A lot of those games are games of chance, where you can win up to a million dollars. But you can also win cryptocurrency in our app. We're always talking to our users and finding out what rewards they want to see in our app. And then using those to help people build a financial foundation that they need.
Bobbi Rebell:
So specifically, how does it work?
Lindsey Holden:
So you download an app, where Long Game, obviously on Google Play and the App Store. You get a FDIC insured savings account. Then, as you save in that savings account, we reward you with games. And you can choose which game you'd like to play. Some of our games are instant win, some of them are a weekly drawing. But they're all giving you a chance where you can win cash. And, the more you save, the more games you can play.
Bobbi Rebell:
How did you come up with this?
Lindsey Holden:
It came from an idea that's called Prize-Linked Savings. It's usually run by financial institutions, or governments, actually, for bonds. But, it's offline, you basically deposit in an account, and there's a monthly raffle, generally. So we've taken that idea, and brought it into an app form, and made it much more engaging and accessible.
Bobbi Rebell:
And tell us more about the future. I know you're always coming up with new games. What can we expect to see next?
Lindsey Holden:
Not only are we coming up with new games, new rewards, all the time, new characters in our app. We're also adding financial products. So, Long Game hopes to be the financial hub that can help you with all your financial needs, in a rewarded way. So you can imagine us later, online banking, letting you pay down your loans, and that sort of thing. And then giving you rewards for completing those actions.
Bobbi Rebell:
What's the biggest prize that anyone has won?
Lindsey Holden:
It's a thousand dollars.
Bobbi Rebell:
A thousand dollars is the most you've given away?
Lindsey Holden:
A lot of people have won a thousand dollars, actually. We've given away over a hundred thousand dollars to-date.
Bobbi Rebell:
Awesome, great. Tell us where people can find out more about you and about the Long Game.
Lindsey Holden:
You can find out more about us on LongGame.co. You can download Long Game in the Google Play store, and the App Store.
Bobbi Rebell:
And, to follow you on all your socials?
Lindsey Holden:
On Twitter, I'm @linzor1. And you can find me, Lindsey Holden on the rest of them.
Bobbi Rebell:
Awesome. Thank you so much Lindsey. This was amazing.
Lindsey Holden:
Thank you so much.
Bobbi Rebell:
Wow, that was a genius money tip there. Super original for sure. DM me if you try it, and let me know how it goes.
Bobbi Rebell:
Financial Grownup tip number one. Apps that use gamification to motivate you to adopt better financial habits, are always a good thing. In addition to, of course, checking out the Long Game, some other popular ones are Beeminder. It forces users to make a commitment to a financial goal, and to hit milestones. Now, if you don't hit them, you have to make a payment to Beeminder. Obviously, you can fake out the system, but, if you go with it, it might be just painful enough to make a difference.
Bobbi Rebell:
Another one that's a little different, is Fortune City. Along with bookkeeping and so on, to check expenses, the app has a simulation game to build and grow your own city, so it keeps it interesting. Other more traditional apps that make paying more attention to your money, more fun, and help you achieve savings goals for example, include Acorns, Stash, You Need a Budget, Thrive, and Qapital, that is, Qapital with a Q. I'm going to leave more info in the show notes, which can be found at bobbirebell.com/podcasts/lindseyholden.
Bobbi Rebell:
Financial Grownup tip number two. Lindsey talked about sharing her Uber code through Google AdWords. We all get codes all the time. Make sure if you love a product that you use, and you recommend it to a friend, you tell them, give them your code, ask them to use your code, if they try the product. And it's fine to say, "I'll get a bonus," because almost every case, they get something too. And even if they don't, friends want to see you rewarded. So don't be shy about it.
Bobbi Rebell:
And every time you sign up something new, don't forget to use a friend's code, that they can share with you. So if you know a friend uses a service, or goes to a certain exercise place, or buys a certain product, ask them, "Do you have a reward code that you can give me, because I might sign up for that as well." Just think for a moment, who you know that uses that product or service, pay forward.
Bobbi Rebell:
And with that, I want to thank all of you for sharing your time. DM me, let me know your favorite gamification apps. On Twitter, I am @bobbirebell. On Instagram, at bobbirebell1. More about the podcast, at bobbirebell.com/financialgrownuppodcast. And did I mention, my book, How to Be a Financial Grownup is now out in paperback. I'd love it if you pick up a copy, and maybe one for a friend.
Bobbi Rebell:
Thanks, to the Long Game's Lindsey Holden, for helping us all get one step closer to being financial grownups.
Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart, and is a BRK Media production.
