Posts tagged Invest
Financial Grownup Guide: 5 alternative ways to invest like the wealthy

Wealthy grownups use strategies to invest that are aimed at not just growing assets but also protecting their wealth in turbulent times, like we are currently experiencing with the coronavirus pandemic. Vince Annable walks us through his theories and previews his new book: The Household Endowment Model- Wealth Planning for Affluent Families.

Vince Annable


5 Ways To Invest Like The Wealthy


  1. Think beyond the 60/40 plan for stocks and bonds

  2. Include alternative investments

  3. Use non correlated investments

  4. Focus on protection of assets

  5. Take a holistic approach



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Hint CEO Kara Goldin on working with celebrity investors like John Legend
Kara Goldin Instagram

When Hint CEO Kara Goldin started getting calls from celebrities about investing in her company, she quickly learned to make sure she only partnered with those who were authentically aligned with her brand values. Kara shares the story of why she said yes to John Legend, but took a pass on another big pop star. 



Kara'’s Money Story:

Kara Goldin:
Well one of our investors, probably the most famous of our investors is John Legend. I mean, John Legend, every time he's playing he a bottle of Hint on stage with him. And people always say, "How do you get John to do that?" I'm like, "I don't." I mean, John does it on his own. John just brings it up there because he loves drinking our product.

Bobbi Rebell:
So I have to ask you, how did John Legend become an investor?

Kara Goldin:
So John, actually, it was almost 10 years ago now that he reached out to us. He had been drinking Hint, actually in Starbucks. We were in all 11,000 Starbucks stores nationwide, and he had picked up a bottle and really enjoyed it. Then reached out to us, and I have to be honest, I didn't know who John was, and you know he's grown a lot in the last 10 years.

Kara Goldin:
He called just trying to understand if this was a product of Coke or Pepsi. He was surprised to hear that it wasn't, and that he was like, "Gosh, this is really good. You're not using sweeteners of any kind. You're not using preservatives of any kind. I think that you guys have an incredible mission that is sitting in front of you to really help people get healthy."

Kara Goldin:
And he's said, "I am super curious if you guys are taking on investments, I'd be really interested." So when we did our next round, I reached back out to him and I said, "I'm not sure if you're interested, but you know, in addition I really want to meet you," because that's a whole other piece that I wanted to meet everybody who's invested in our company as well.

Kara Goldin:
And so, I might not meet them on a monthly basis, but I think it's also a very important thing to really understand where these people are coming from and do they buy into your mission. I think that's really important.

Kara Goldin:
So yeah, so that was how John came on, and he's just been a huge advocate, and has been, even called by people who were thinking of investing in the brand that knew him as well, even before when they found out that he was an investor. He's just a great advocate and good reference too for what we're doing.

Bobbi Rebell:
We talk about different stakeholders and different investors and what they bring to the table. So with a celebrity investor like John Legend, what does that bring to the mix that is complimentary, that's different from just your average investor?

Kara Goldin:
It's interesting. I think the key thing that I share with other entrepreneurs who are raising money, about celebrities, whether that's a sports figure or an actor, or performer, is that, do they actually believe in your product? Do they drink your product? Right?

Kara Goldin:
Because I think that if they don't actually understand what you're doing, and if they aren't a fan already, it's very confusing to the consumer, and it looks phony. And so, gone are the days where you can pay a celebrity to do an endorsement and throw it up on a billboard and people actually believe it.

Kara Goldin:
And so, I think that there has been a shift in, "Let's go invest in these companies." But I still think there's a lot of these celebrities that are really just doing it and then they're not actually ... They don't believe in it, and they'll be walking down the street and drinking something that is totally counter, in the case of a beverage company, to sort of what you're doing.

Kara Goldin:
If you end up on TMZ and you're not really living the brand, then I think it's just really phony. So I think there's confusion to so many, like, "Do I take the money from these celebrities or not?" The sniff test, as I call it is, do they love the product already?

Kara Goldin:
I mean, we've had calls over the years from a lot of celebrities, and I'm always willing to send them a case if they haven't had Hint, and just see what their response is. If the response is, "Yeah. You know, they liked it okay." Then I'm like, "You have to love it. You have to really understand why we're doing this." Because for me, again, it's not just about having a great tasting product, it really is about a mission to really help people drink better tasting water. That's like a huge thing.

Kara Goldin:
I mean, I also just don't want people involved in the company who are going to ultimately do something to tarnish the brand, and that's really the challenge I think with celebrities overall. So that's the key thing.

Kara Goldin:
I think another piece that comes up for a lot of entrepreneurs, and we've never done it this way, but I've heard that there are celebrities out there that just want equity in the company and they don't put any money into the company because they believe they can help the brand in some way. I don't know, I think you really have to have skin in the game and put some kind of money into the company too, because if you're just getting equity in the company, it's probably a deal that you ultimately want to pass on.

Bobbi Rebell:
I think it's interesting because a lot of celebrities ... I mean I think about Ashton Kutcher and Bono, and they've done real investing for real ... The ones that from what I know, have been most successful, are the ones that really are putting their money into it and their time and their attention, and they believe in it. And it sounds like that's something in your case that Mr. Legend does do.

Kara Goldin:
Yeah, and I think, I mean, very similar to successful entrepreneurs today, I think that if you have an investor who doesn't know why they're investing, then you should not have them investing in your company. It's such a key thing. Like, if they're just investing because they've seen that John Legend invested and they want to ride the coattails of John. I don't know, I just think that that's like, they're too high profile and they will be asked along the way and they will be watched along the way.

Kara Goldin:
So again, I don't want to do anything for them that's going to tarnish their image either. So I think that's such a key piece. I feel like just because you're saying, "I don't want your money," it doesn't mean that you can't have them, in the case of Hint, drinking the product. Right?

Kara Goldin:
I think basically having the conversation with these people like "Look, we want to create a win-win here for you too, and if this is going to be uncomfortable for you."

Kara Goldin:
I'll never forget this one quick story. We had a celebrity approach us, actually an agent approached us, and he said, this individual singer loved Hint, and called me, and he said, "He loved it, he thinks it's really great."

Kara Goldin:
And I remember going home to my daughter and I said, "Gosh," like the singer you know, who will remain nameless, "just loved our product and thought it was really great." And I said, "We might actually do something with him he wants to invest," et cetera. And my daughter, who is a teenager, she knew exactly who he was, but she said, "Oh, that's really interesting." And she said, "Well, last year he did a deal," an endorsement deal, not an investment, but, "an endorsement deal with 7 Up."

Bobbi Rebell:
Which has a lot of sugar.

Kara Goldin:
Which has a lot of sugar in it. And I said, "Huh," I googled it and saw it was true. And unless he was willing to actually say like, "I've seen the light and I don't want to have sugar anymore and I found Hint," and he's able to tell us why and speak to it, then I just think it's affecting your own brand ultimately, and it will be like he could be ridiculed.

Kara Goldin:
Here a 14-year-old was telling me this, and I went back to this guy's agent and I said, "I have to tell you the story." And I told him what my daughter had said and he said, "Well, no matter where this conversation goes, could I please hire your daughter because she really understands this stuff?" So being careful about where you're taking an investment.

 
Gone are the days where you can pay a celebrity to do an endorsement and throw it up on a billboard and people actually believe it
 

Kara’s Money Lesson:

Kara Goldin:
I think the big takeaway is know where your money is coming from and how it could ultimately affect you down the road.

 
Know where your money is coming from and how it could ultimately affect you down the road
 

Kara’s Money Tip:

Bobbi Rebell:
So for your everyday money tip, you have some advice of some basically free or almost free things that people can do and get discounts on right at their own company that many people don't even pay attention to.

Kara Goldin:
Yeah. So it's the beginning of the year and, maybe you're looking at a new job opportunity. Definitely look for jobs that have equity potential because that's ownership in a company, that's almost free money to have in addition to your salary. So definitely look for opportunities like that. But if you're also in a company that does not offer equity, there's often stock incentive plans at discounted rates that you can join onto and participate in.

Kara Goldin:
And then in addition to that, there's all kinds of benefits internally, that just makes sure that you know about those things at the beginning of the year so that you're not stuck at the end of the year realizing that you left a bunch of money on the table.

 
John Legend, every time he is playing, he has a bottle of Hint on stage with him and people always say, How do you get John to do that? I’m like, I don’t. John just bring it up there because he loves our product. 
 

Bobbi’s Financial grownup tips:

Financial grownup tip number one:

Has to do with taking money from investors or for just any reason from somebody where you need cash. Money has strings. That's why you pay interest to banks. They want something which they should get because they're lending you or giving you the money.

When you take money from someone or an entity, think about their angle. Are they giving you money to help you and/or what you are building, or do they have maybe an ulterior motive that you may not be in alignment with? Could they become a liability because you're affiliating with them, and depending on the terms, they could have a lot to say about the future of wherever that money is going.

Financial grownup tip number two:

There's a lot more to compensation than just the cash in your paycheck or from a client paying their bill. As Kara recommended, don't leave money on the table or wherever. Go read your HR website in full. It may not be boring and maybe kind of interesting.

Maybe take notes if you aren't going to do the things now, or if you are self-employed or a freelancer, read up on the tax code. Yeah, the tax code and what you can do to maximize benefits you may not even realize you were entitled to.

Look into groups that you can align with to get benefits. As an example, here in New York City, we have TDF, that stands for Theater Development Fund, and you can join if you fit a number of categories, one of which is freelancer, and that means you can get tickets for Broadway shows for as much as 70% off. That's a benefit, much like you would get when you work for a company. You also can get free membership, for example, to cultural institutions like museums by getting a New York City ID. So check what's available in your city.



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How her financial planner made more on her investments than she did with ZenBender author, and financial journalist, Stephanie Krikorian
Stephanie Krikorian Instagram

Ghost writer Stephanie Krikorian trusted a financial planner with her investments after a big layoff a decade ago. But years later discovered blind trust was costing her, and learned to read the paperwork, and take grownup ownership of her money strategy.  


Stephanie's money story:

Steph Krikorian:
So, basically, I get laid off and I did two quick things. I refinanced while I still had a paycheck coming in, because rates were down and they hadn't been for awhile. I thought that was a smart thing to do. Secondly, I went to this financial planner and merged several 401ks, because I had been at several jobs and never really paid much attention to it. I always put in the max that I could, et cetera. But I thought, "This will help me move it, and then I can focus on finding a job or starting a business, whichever I'm going to do."

Steph Krikorian:
I remember meeting with this financial planner and asking a very specific question, "How are you paid?" My understanding when I left that meeting, and I interview people for a living, so I feel fairly confident I was given a certain answer and didn't make that mistake, but maybe I did, my understanding was the payment for the financial planner was based on money I made, so that if I made 10%, the financial planner was paid a percentage of that. So, I do all these things, and I am on my own little austerity program. I'm doing a single pump of shampoo. You can read about all the crazy things I did to not waste money while I was trying to, you know, make sure I didn't overspend. ,I was trying to stay on my budget. I invested. I knew I had to save. Even when there was no money coming in, even though I cut everything else out, I scraped together a certain amount of money.

Steph Krikorian:
So, in the meantime, I start going on the Zen Bender, because I start reading self-help books. I've reinvented myself. I start reading self-help books. I start getting obsessed-

Bobbi Rebell:
This is all because you're ghostwriting a lot of them too, so you're really immersing yourself in your material.

Steph Krikorian:
That's how it started. I really was immersing myself in the material, because everybody has a book idea, and then they say, "Oh, it's like the Suze Orman of such and such or the Marie Kondo of such and such." So, I was reading for research, but as I read, I also got a little obsessed, because I said, "Oh my God. There's all these fixes out there. I must have all these holes in my life to fill. I'm single. I'm thick around the middle, because everyone wants to lose a few pounds. I'm trying to figure out my career." So, I started grasping at all these things a little more than necessary, as per the research.

Steph Krikorian:
So, I take my eye off the ball of what I think I had set up with the financial planner, and I spend hoards of money on Reiki, and rainbow healers, and dating coaches. You know, I could've basically probably gone to law school instead and done something productive. But all of this time I think, "You know, I've made my budget. I'm following the rules. I'm being careful." But somewhere in all that mishmash, kind of the point of the Zen Bender was I lost a little bit of confidence. I stopped trusting my gut and I kind of took my eye off the ball of the important things and ceded a lot of power to these ... you know, this dating coach who's telling me, "You've got to wear high heels and have shiny hair in order to find a husband, because he'll think you're fertile, and he'll want to marry you."

Bobbi Rebell:
Right. And probably very expensive heels too.

Steph Krikorian:
[inaudible 00:06:24] I got $200 a pop, but if you do five, then of course X,Y,Z is going to happen. The doors will open up. I had started treating my business like a business. Even though it's writing, I formed an LLC. I have a lawyer. I outsource things like copy editing, because I wanted to only do the work that was mission-critical. So, I was making enough money. It wasn't like I was on my credit card doing this stuff. You know? There were lean years the first couple of years. Then I started getting on my feet and I started making enough money.

Steph Krikorian:
Somewhere in there I have a call from my financial planner. Also, in fairness, if I step back and look at it, she gave me a couple of pieces of advice which were, "Sell all your stock from your first job," which was General Electric stock, which at the time was not a good suggestion, and, "Dump this apartment, even at a loss." I disregarded both pieces of advice. I was not going to dump that apartment at a loss. I was going to make my payments, and I was going to save it, that investment. So, I didn't take that warning sign, you know? That should have made me a little nervous, and it didn't, because I knew better. I'd worked in financial news, like you, and I knew that wasn't right. Every year I'm putting together the maximum I can scrape in and put in, but nothing's really moving in the fund. I'm in one of those funds as you age, you know, with the term and the end.

Bobbi Rebell:
The target date fund, which sometimes have double fees. Sometimes those can be very expensive.

Steph Krikorian:
Right. It didn't seem to be doing a lot, and I thought, "Oh, it must just be the time, you know. Whatever." So, we have this call and she suggests, since I've reached a certain milestone, she explains there's this, you know, almost like a fund of funds with these various ETFs in the same thing. It sort of ages as you go and it's really something to consider. I said, "Okay. Great. I guess so. Sure." She said, "And the fee is so much less. It's almost half,| or whatever. I say, "Oh, what's the fee been generally, because it shouldn't ... you know, we haven't made a lot of money, so it couldn't possibly be very high." She tells me the percentage, and I do the math, and I get furious.

Steph Krikorian:
I'm like, "Wait a minute. You're charging more out of my fund than I'm depositing every year. You should have seen that." You know, she said, "Well, I don't keep track of who's putting in more or who's not." I'm like, "That's your single job. That's like your only job, to be ... Maybe you should've stopped and said, 'Hey. I don't think you need to be in here. Just go to Fidelity and buy a fund.'" I was mad at her, but honestly I was more mad at myself, because the one thing I probably should have spent the time on was understanding what was going on there. But I got so lost in the haze of all the chaos and life change that was happening, that I trusted the professional to handle it, and I don't think ... She didn't do anything negligent or anything like that. She did what she told me she would do. It's just I didn't double check. I think you have to stay on top of these things, because the single most important thing is your money, period. It really is.

 
Nobody reads the fine print. So you have to do your own annual or semi-annual check in and now I do. I check very rigorously all my financial statements. 
 

Stephanie’s money lesson:

Steph Krikorian:
Double check, double check, double check, and then quarterly, when you have those check-ins, check, and maybe you're smarter than the experts. Maybe if you're in a single fund, investigate the other ways to invest in that single fund, so that you don't pay the load that you're paying a financial planner,` who has much wealthier clients to make money off of.

Bobbi Rebell:
Was she a fiduciary? Do you know? Was she a CFP? Was she a fiduciary?

Steph Krikorian:
Yup. Mm-hmm (affirmative).

Bobbi Rebell:
Really?

Steph Krikorian:
Yeah. It was a big firm and all. She wasn't doing anything wrong. She did her job.

Bobbi Rebell:
And she informed you. You just didn't hear I guess is what you're saying.

Steph Krikorian:
I misunderstood at the beginning and I was an early client.

Bobbi Rebell:
You're a financial journalist.

Steph Krikorian:
I know.

Bobbi Rebell:
Oh my goodness, Stephanie. What hope is there for everybody else?

Steph Krikorian:
I know, and I wonder. I was an early client of hers, and she was just starting out. I liked her, because she was woman and she was new, and people were giving me a chance, and I gave her a chance. I still don't regret that, but I think, you know, these things aren't transparent. You can't tell how much you pay. In fairness to anybody, it's hard to tell what percentage you're paying in these things. So, I think you have to ask those questions regularly, because things also change, and nobody reads the fine print. So, you have to do your own annual or semi-annual check-in, and now I do. I check very rigorously all my financial statements. I check my bank account to see ... You know, my bank account got hacked. If I didn't check as frequently as I did, I would never have known. So, you-

Bobbi Rebell:
Oh my goodness.

Steph Krikorian:
It did. Yeah. They had my name. They had my bank account. Must've been off a piece of paper or a bill. They were trying to get in there. They didn't get anything. But, so, you have to always check. Nothing to do with your money should ever be on autopilot, even paying your bills. You know, you can miss a bill, because autopilot is not the way to go, and that's for your financial planning and your daily accounts. You got to keep a tally.

 
Walking solves all my problems… It helps creatively, it helps anxiety.. and saves some money. 
 

Stephanie's everyday money tip:

Steph Krikorian:
So, you can get really caught up into these things. The average price for any of these sessions is $200. It's very easy to get-

Bobbi Rebell:
For what? I'm sorry. $200 for what?

Steph Krikorian:
Like Reiki, the astrologist, acupuncture. $200 seems to be the going rate of 2019, and buying five packs is very easy to get caught up. I would say this. Try anything, because there's a placebo effect or you find it inspiring. Try anything once. Don't buy the five packs. Just try it and see, and then step away and think of it. Don't get caught up in it. But more importantly, what I found, after all of the sessions, and all of the coaches, and thousands of dollars on a dating coach, I'm still single.

Steph Krikorian:
All the diets I tried and paid for and I think of how much per pound I've spent trying to lose the same 5, 10 pounds. Go for a walk, and then go for another walk, and then walk for more, longer, longer, longer. Walking solves all my problems, and it took me ... I knew that at the beginning, and then I didn't figure it out until the end, but it helps creatively. It helps anxiety. It does the same trick as some of this other stuff does, and it helps you work out, and it's good for your health, and so do that. That's my suggestion. Save some money. Do everything that you want to do, but just once in a while. Don't go on a Zen Bender, like I did, and hit it all hard, all at once, all the time.

Bobbi Rebell:
Amazing advice, and it's so true about walking. I get all my best ideas when I'm walking. It's also a great way to socialize, instead of going somewhere and spending money on food that will cost you money and weight.

Steph Krikorian:
What was the scariest thing to write? Oh, a lot of it was scary. It set out to be a book on humor, you know, a humor book on all these crazy things I tried, and then as I wrote it, I'm like thinking, "Well, why did I do that?" I think a couple of things, quickly, how much weight has held me back in life. You know, we all wish we were a little thinner I think. I don't know. I can't speak for everybody.

Bobbi Rebell:
Me.

Steph Krikorian:
I think-

Bobbi Rebell:
I'm raising my hand.

Steph Krikorian:
Exactly. And we all wish that we could drop a few pounds, and I spent a little bit too much time obsessing about that. That was sort of disappointing, and I was surprised I was able to put that on the page, because I really don't like to talk about it. I think being single, you know, I kind of likened the dating at ... I'm 50 now, but this whole book took place in my 40s. It's like shopping at Marshall's or T.J.Maxx. Everything is picked over. It's like seconds right now. So, that was a lot for me to talk about. You know, I had a hard time with that.

Steph Krikorian:
The realization I came to through writing and through discussing it is that after doing the Marie Kondo, I Marie Kondo'd, the living crap out of my house, including my freezer, did the doors open up? I don't know, but I learned to say no to things that didn't bring me joy. I don't think that was her intent in the book. I think that was, as interesting as ... It wasn't a hard to write about that, but it was an interesting learning experience for me that that takeaway kind of came through the process of trying to be funny about folding my socks, rolling my socks a certain way, that all of a sudden I realized, wow, I have a hard time saying no to things. Now, I'm a little better at it.

Bobbi Rebell:
We're all working on that. I think that's a big theme these days is sometimes it's okay to just decline an invitation, even if you don't have a conflict. Just say, "I'm sorry. I can't make it," and don't elaborate.

Steph Krikorian:
Exactly.

 
After doing the Marie Kondo..  I learned to say no to things that didn’t bring me joy.. that takeaway kind of came through the process of rolling my socks a certain way that I realized I have a hard time saying no to things.
 

Bobbi’s Financial grownup tips:

Financial grownup tip number one.:

Buy what you want if you want to be trying things. That's always all good. But when Stephanie talks about buying the five packs, that applies to pretty much any upsell that you get in life. Yes. You do get a better price per item, but you also get more items than you want or need.

Financial grownup tip number two:

If you aren't sure that you understand how someone controlling your money gets paid, keep asking until you are beyond 100% sure. Stephanie is educated and smart and was literally writing about money for her job, but she made assumptions that were not correct.

As a financial grownup, I love that she takes ownership that maybe she didn't understand what she thought she did. It can happen to any of us, if it can happen to Stephanie. Read, and reread, and then, as Stephanie recommends, go do regular check-ins, as she now does, and of course be careful with automation. It is a great tool for regular bills and such, but that doesn't mean you shouldn't be checking as well. How are you doing on this front? Do you understand how people or companies that hold your money ore paid? Is free really free if there are maybe commissions or fees in there that you may not know about. Maybe they're disclosed in very tiny print, because if something is truly free, well, then how is the company making money? You need to ask what is going on on the other side.

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Financial Grownup Guide: How to Invest in IPO’s
FGG - Invest in IPO’s Instagram

The market for Initial Public Offerings is red hot. But before jumping in, financial grownups need to understand how they work, and why they can be a lot more complicated than many people know. 

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