Sadie Kurzban won $25,000 in a college contest for entrepreneurs by using a strategy that has continued to drive the growth of her boutique dance fitness chain. The millennial entrepreneur shares her secrets to building a business on a low budget, along with her personal tips on how she manages healthy meals on a budget with her relentless schedule.

Sadie’s Money Story:

Bobbi Rebell:
For your money story, you're going to actually talk to us about how you got the funding to start this, because you were just in college.

Sadie Kurzban:
I was, yes. I started teaching aerobics classes really for fun in college because I was passionate about it. I had always loved group fitness and I thought, well let me take my hand at giving this a try. So I was teaching it for fun and when I was thinking about what I wanted to do for my career around graduation, that my senior year my friend turned to me and she was like, "Girl, like this is your passion, you need to do this" and I was like, "What? I'm not going to graduate college and go be a fitness instructor".

Bobbi Rebell:
You were at Brown University by the way.

Sadie Kurzban:
Yes, I graduated top of my class. Everyone around me was getting a job in consulting. They were going to medical school, going to law school and I was like, "I think I should go do something like that". So I was like, "How am I going to go?" I even, I remember I looked up in Brown alumni who's in fitness, even just as a category and there was like one alumni from the 70's like it's just not a very popular thing to do. So, I was like, "God, I'm not going to go. Yeah, I have bigger ambitions than being a trainer". So she said, "Why don't you just start a business?" I was like, "What?" I had never even thought about starting a business, truly. This was right before senior year.

Sadie Kurzban:
We started looking up in the course curriculum, entrepreneurship, accounting, really we were kind of scrambling and I ended up majoring in economics, which was really funny and unexpected. But I took every entrepreneurship related, business related, accounting related. It was my entire senior year I was filled with these courses, studying my tail off and I entered the big annual business plan pitch competition. So it's a 10 minute pitch. It's all students, almost all the teams were all male. A lot of the teams were graduate students who had invented like incredible things like medical devices, like really impressive businesses and here I was, I was like, "I'm going to start this dance cardio workout. It has a DJ. It's really fun. This is why I should win". It was really surprising at the end of the day that I won, but it really was the sign from the universe that I needed to move to New York and make this happen.

Bobbi Rebell:
Why do you think you won? What was the differentiator?

Sadie Kurzban:
Yeah, I'll tell you why I think I won was that it's held in the school auditorium and it's a pretty nerdy competition. A lot of business majors, a lot of masters students that I got hundreds of kids who would come take my class every week. I said, "I'm entering this pitch competition. If you love these fitness classes I've been teaching, please come and cheer me on". So I packed the room. I mean, honestly, with 300, 400 students that were screaming their heads off for me. So I think the judges, while they thought, well maybe, I don't know if they felt this was the most impressive business, but what they definitely saw was I had proven the concept and I had really gotten a handful of ... More than a handful of really passionate evangelists. So they knew I was onto something and getting people super passionate about this early on has been the biggest gift and the biggest way that we've grown so quickly, as you know with limited resources, getting customers to really evangelize us and tell their friends.

Bobbi Rebell:
Right, and then you got the $25,000 to get going.

Sadie Kurzban:
Yeah, it was enough to at least give me the confidence to move to New York and give myself nine months to try and make it happen.

Sadie’s Money Lesson:

Sadie Kurzban:
I think the biggest lesson there is, I didn't worry so much about all of the 'what if's' and the house and even moving to New York and all of these things and renting space. I just thought about how can I get every customer who walks in to really go back to their next dinner, to work the next day and talk about this like it's nobody's business, right? So with pretty limited resources, $25,000 in New York City is not a lot of money at all. I knew I didn't have a lot of room for error, but what I did have was customers in front of me every day and if I could get one person super jazzed about this, telling 10 people, that was free marketing for me. So I had to really deliver on the experience and most importantly stop worrying about all the 'what if's' and what could happen. Really think about that person in front of me and look at them as a real opportunity to keep just running through the doors that have been opened for me and breaking the glass ceiling.

Bobbi Rebell:
Your instructors are really brand ambassadors.

Sadie Kurzban:
They are, yes. We all live in Brea, 305 and we know how important that client in front of us is.

Sadie’s Money Tip:

Sadie Kurzban:
So yeah, I was thinking a little bit about this because they listened to your show and I have to admit I'm not great at saving. I'm a little bit better at just creating things and I tend to kind of close my eyes and drive at the same time when it comes to money. But the one way that I really do, I think successfully saved is again, in a city like New York where it's really tempting to do seamless every night or go to dinner, that can really add up big time, like $30, $40 every night. So instead what I do is, I cook and I eat a lot of homemade meals or I'll pack it to the office. But the best thing that I found is really, instead of, it would just be so daunting to get home late at night and cook for myself every night this [inaudible 00:07:48] meal.

Sadie Kurzban:
So what I do is I cook a whole bunch on Sundays, like a bunch, as much as I can. I refrigerate enough for three days and then everything left over I freeze. So by the time the weekend rolls around, unfolding and I'm cooking again. So it's enough what I make on Sunday to really carry me through the week and within that what I've found is another tip within that is, that if I put all this pressure on myself to make these gourmet meals and I'm chopping onions and all these things, I'm just not going to do it. I'm going to wake up on Sunday and I'm going to think no way, no way. So instead I'll splurge a bit on the pain in the butt stuff like chopping onions, chopping garlic. This stuff that I know is going to come up in every recipe, I'll get those precut so I'll spend the extra dollar at trader Joe's knowing that someone else's has cut or a machine has cut the onions for me and that way I know I can make the meal in five minutes instead of taking me 15 minutes to make everyone.

Bobbi Rebell:
Love it. That's so practical and it's also important because you aren't just sitting in an office, you actually go and teach these classes.

Bobbi’s Financial grownup tips:

Financial grownup tip number one:

Sadie won that first $25,000 in college by doing something no one else did. She literally brought her own cheering section of happy clients. They were there to cheer for her, but they were also there with her. None of us can do everything alone. Sadie doesn't, she brings others along for the ride. If you do that in your life with anything, not just business, but anything that matters to you, include others, make them stakeholders in your success and also you can hear it in her voice, it just made it so much fun.

Financial grownup tip number two:

I love Sadie's hybrid approach to cooking at home. You will not get a prize if you chop every single onion. It is more than okay to splurge and pay a little more to have some ingredients prepped for you so you're more likely to not only eat healthy but also not waste money ordering out and having food delivered. The key thing, and I'm still working on this myself, is the organizational element and the planning.

Episode Links:

• Blinkist - The app I’m loving right now. Please use our link to support the show and get a free trial.

• 305 Fitness career opportunities

• Money with Friends podcast

• Sadie’s website - 305 Fitness

Follow Sadie!

• Instagram - @305fitness

• Twitter - @305fitness

• Facebook - @305fitness

• Pinterest - @305fitness

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Sadie Kurzban won $25,000 in a college contest for entrepreneurs by using a strategy that has continued to drive the growth of her boutique dance fitness chain. The millennial entrepreneur shares her secrets to building a business on a low budget, along with her personal tips on how she manages healthy meals on a budget with her relentless schedule. In this Financial Grownup podcast episode you’ll learn how Sadie built her business on a budget and how you can too. #Budget #Entrepreneur #Fitness

Sharon Epperson survived a brain aneurism. But despite being one of the country's top personal finance experts, and having all the right plans in place, some of the experiences with the finances of her medical emergency still caught her off guard.

In Sharon's money story you will learn:

• The plans she put into place early on that helped her when she ended up in the ER from a brain aneurysm

• The importance of having an emergency fund

• The financial set back she experienced once she was out of the hospital

In Sharon’s money lesson you will learn:

• The importance of money saved

• Why it's so important to have an estate plan

• Having adequate medical insurance even when you feel like it's so expensive

• Why she's so grateful to have disability insurance

In Sharon's everyday money tip you will learn:

• Know financially where you stand financially. Check your alerts every day on your phone

In My Take you will learn:

• Do the paperwork in case of a medical emergency, specifically a living will

• If you aren't in a mental state to fully understand what you are signing, wait until a loved one gets there

Episode Links:

• Sharon's book The Big Payoff

• Host of Retire Well

• Sharon’s episode on Farnoosh Torabi’s podcast So Money

• Sharon’s episode on Jean Chatzky’s podcast Her Money

• The article I mention in this episode

• Brain Aneurysm Foundation

Follow Sharon!

• Instagram - @sharoneppersoncnbc

• LinkedIn - @sharoneppersoncnbc

• Twitter - @sharon_epperson

• Facebook - @CNBCSharonEpperson

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Transcription

Sharon Epperson:
I remember lying on the stretcher at the Rehab Hospital having just been brought in, and handed a clipboard with paperwork. No one who has suffered a brain injury, should be handed a clipboard of paperwork and a pen for anything.

Bobbi Rebell:
You're listening to you Financial Grownup with me, certified financial planner, Bobby Rebell. Author of How to be a Financial Grownup, and you know what? Being a grownup is really hard, especially when it comes to money. But it's okay, we're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:
Hello financial grownup friends. This episode is an uncomfortable one. I had a really tough time approaching the topic because it's really sensitive. It's really hard to ask the stuff that I ask our guest about. First, a quick welcome note to everyone, our new listeners. Thank you for coming and checking us out. If you enjoy the show, please tell friends. That is the best way for us to grow the podcast, and keep bringing it to you. To today's guest, CNBC's senior personal finance corresponded, Sharon Epperson was really gracious and open in this interview. She has already talked extensively about the brain aneurysm that she suffered a couple of years ago, and about her recovery. But she agreed to venture into an area that is really taboo, and that is asking what do things cost in an emergency? And what can you do to control the cost in an emergency? Because you can't exactly shop around and you may just get the biggest bill of your entire life. So the stakes are really high. Here is Sharon Epperson. Hey, Sharon Epperson, you're a financial grownup. Welcome to the podcast.

Sharon Epperson:
Thanks so much for having me.

Bobbi Rebell:
We met recently at the taping of Secrets of Wealthy Women. I can't believe we didn't know each other before. I don't think we overlapped at all, but I'm a CNBC alum and you are the personal finance correspondent for CNBC.

Sharon Epperson:
I am.

Bobbi Rebell:
You are named 2018, one of the 12 to watch in TV news. You also have a bestselling book, The Big Payoff; Eight steps couples Can take to make the most of their money, and live richly ever after. Congratulations on all of that. And you are also deeply affected by a horrible medical tragedy. You had a brain aneurysm in 2016, and you've been very candid talking about it. I want to encourage everyone, I'm going to leave links to hear the full story because it's important that people hear everything that happened to you. How it happened, how you've dealt with it and everything. But there's one area that for this short show I was actually afraid to ask you to even talk about, and you were so gracious when I sent you this email because it's an important part of what happens after the fact.

Bobbi Rebell:
Can you us, in your money story, about the brain aneurysm? How it happened, but then as I said, and this is hard to talk about, the money aspects of it, and what happened on the financial side while your life is ... We don't even know what's going to happen. You're fighting for your life, and after the fact the money is discussed. Tell us your money story. Sharon.

Sharon Epperson:
I one day went to exercise class and then did not come home again for a month. I'm the person that handles the bills, the daily expenses in my family. All of that pretty much came to a full stop when I was in the hospital. The things that saved us are one, we are both, my husband and I, employed by companies that have medical insurance, and comprehensive coverage. And I was under his employer's insurance actually, and had really great medical care, and was not really conscious of how expensive the bills were for what I had done in a 24-hour period. I do know that I saw more than 50 or 60 medical professionals, and I was in three different hospitals. I remember going to the doctor's office. I remember my husband taking me to the ER. I do not remember much after that, other than the ER doc saying I had bleeding in my brain and calling my sister who lives out of town to tell her that.

Sharon Epperson:
And then I was pretty much unconscious. I remember being in [inaudible 00:04:25], before the anesthesiologist put me under. So anything that happened, all of the decisions that had to be made, financial, medical, everything, in the period of time, but pretty much from the time I left the doctor's office till they decided I had to have this type of emergency and surgery and the particulars of that. I had no involvement. So, I wasn't doing what I usually do [crosstalk 00:04:45]. Before I have a procedure or I take my kids somewhere, I call the insurance company. I say, "Is this covered? Do I ... Have I met my family deductible? What do I have to?" So I know ... I'm a budgeter, so I'd know how much I'm going to be spending for the orthodontia, and the and the other things that I've ... medicines and all that, that I have had over the years with my children.

Bobbi Rebell:
So what happens in this situation? Because this is by far the biggest medical spence you hopefully, God help us, will ever have in your life.

Sharon Epperson:
Exactly. It played out in real time in real life, in my medical emergency. My sister was the first call that I made. She was on the next train from Washington, D.C. to New York, and she was present before I went into surgery. So, all of those decisions, my husband and my sister conferred together and made for me, for my care. Ultimately the paperwork that I assumed was signed, that I wasn't able to sign that says, you got to pay for this if your insurance doesn't cover it, my husband has signed for that too. So, all of those financial medical decisions were made by them for the first month, I would say, after I had my aneurysm.

Sharon Epperson:
I will say that I was actually the one, when I went from by ambulance from the first hospital to the Rehab Hospital two weeks after my surgery, I remember lying on the stretcher at the Rehab Hospital having just been brought in, and handed a clipboard with paperwork. No one who has suffered a brain injury should be handed a clipboard of paperwork and a pen for anything. I mean, I'm still floored that that happened, and I think I had more faculties than probably a lot of people at that may have. But I went through a period, and I actually still do, where I have someone, I kind of run by most of my financial decisions and things by somebody just for a gut check sometimes. and also just for a double check if I've missed anything in the fine print. And I think he later was consulted and everything worked out insurance wise, thankfully, with that hospital as well. But I definitely signed paperwork on a stretcher. That was not cool.

Bobbi Rebell:
No, it's not cool. And I have read recently of some hospitals, one in particular that I'm thinking of and I will put the article in the show notes, in California where it is presumed most hospitals are "in network." But this hospital is not and it is a major trauma center, and people get brought to hospitals and then they believe, because most hospitals are "in network" that they will be covered under whatever their insurance plan, but that's not always true. You really at this point, this is life or death. You're not in control of these decisions and the financial decisions that do come afterwards.

Sharon Epperson:
You are asked to be in control of them. The other memory that I have is when I was in the first hospital, the social worker came and asked me what type of facility I wanted to be in next. I didn't at the time, didn't have enough information really to even know exactly what had happened to me, or what the difference between the sub acute and acute facility was. They just both sounded really scary, and I just started crying. Because it just sounded like, I was slowly figuring out that what had happened to me was extremely serious. But in that discussion, I think the ones that she suggested, as I recall, she did mention were covered under my insurance, but it wasn't necessarily ... I don't remember if I asked it or if she just told it to me.

Sharon Epperson:
But again, to your point, you're suggesting places based on medical care, or proximity to my home, but not necessarily based on what's covered or what's covered more fully. And these are questions that need to be asked, but I was by myself when I was approached.

Bobbi Rebell:
Right? And that's a very financially vulnerable position to be in because your life is at stake, and your life is what matters, but yet you are ... Other people very often are making decisions for you or asking you to make decisions that you are not in a position to make at that point, that will have huge financial consequences when you get better. For example, I wonder how it worked with all the various tests that they did, and other specialists that they're bringing in. Did somebody look and say, "Do you want someone in plan?"

Sharon Epperson:
That absolutely happened. I remember having to have a call with the insurance company about a specialist who was in the ER. I don't remember what exactly the test was that I had, and specialist was not in the same network exactly. And I had to appeal, and say that I was unconscious, had no ability to say yes or no to this test. It was a test that had to be done because I was literally at a near death situation. And once I explained it, it was taken care of. But again, you are critically ill, you've slowly recovered and you're not near yourself again, and you're confronted with having to deal with insurance companies who are second guessing what you had no control over. The main focus of my family was making sure I stayed alive, and get the best medical care possible.

Sharon Epperson:
And they were not thinking about the financial situation at that particular time. And certainly were not trying to make sure that every specialist that I saw was in the network. And I'll probably also just assume that if the hospital is in the network that the specialists would be in the network in the same way, and that's not always the case.

Bobbi Rebell:
So, what is your advice now in hindsight to our listeners, should they ever be in an emergency situation and face financial decisions, or then not face them until the emergency is over?

Sharon Epperson:
The thing that is so very important is to make sure that you have a plan, an estate plan ideally. And some people say, "I don't have an estate. I have no money. Why do I need to have an estate plan?"

Bobbi Rebell:
It's kind of mislabeled the word estate.

Sharon Epperson:
Exactly. You need this to have people in place who can help you with decisions that you're unable to make. And you can do that verbally with family members and just say, "If anything ever happens to me, I want you to be the one." But that's not what's going to hold up necessarily at a hospital or definitely not in a court. So you want to make sure that you have it in writing, and that you have the legal documents necessary for power of attorney, for health care proxy, for financial and for medical decisions to be made. And the other thing I guess I would say is to make sure that you have medical insurance, and when you're an independent contractor, self employed, have your own business. I know it's expensive, it's really difficult to figure out, but it's so very important to make sure that you have adequate comprehensive medical insurance.

Sharon Epperson:
And I'll add one more. There's four things I'll say and that's disability insurance. Again, extremely expensive if you're self employed, but you are protecting your income. You are protecting the greatest financial asset that you likely have, which is your ability to work and make money.

Bobbi Rebell:
And what about dealing with the finances in a medical emergency? What's your takeaway there?

Sharon Epperson:
If you can, I would say, "I'm waiting for my ..." whomever that power of attorney or that person you've designated, "to come. Can we have this conversation when my husband, loved one friend, caregiver, someone is there with me?" And I know for many people that might be hard. Also, I had a friend who's really good and really technical, and really organized and is really good at harassing people to make sure that she gets her money, and she helped me with a lot of my bill paying and the discussions I had to have with insurance companies. So, it's hard to do by yourself. It's very, very difficult and I had people, thankfully in my network.

Sharon Epperson:
There are also agencies out there that will help. That help caregivers are that help people in terms of being your advocate for healthcare issues, but it's just hard to know. And Bobbi, you may know better, who can you trust? You do your [palase 00:12:21] and core [Barre 00:12:22] class, and you ran the marathon, and you did this and you eat ... you drink this spinach smoothie. I had a spinach smoothie and an hour later I had a brain aneurism. So, you never ever ... in an exercise class. So, you never ever, ever know what can happen and when it can happen, and so having that conversation, it's not a downer. It's I'm going to be in the strongest possible position for the rest of my life.

Bobbi Rebell:
All right, let's switch gears to a more uplifting topic, and that is your everyday money tip, which no one has ever said I believe on Financial Grownup and yet it is something we can all do that will really help us on a day to day basis.

Sharon Epperson:
You have to know where you stand financially before you can plan on where you want to go. And so, I set up alerts through my bank, text alerts or email alerts on how much money I have in my account on a daily basis. Whenever I go over spending $250, when I have a bill that's paid that's over $250 from my account. All of these alerts come into my phone, so my money tip is to everyday check in. If it makes you crazy to do it every day, do it every week. But I check in every day, because I get an email on my phone that let's me know how much money I have to spend.

Bobbi Rebell:
Great Advice. Before I let you go, I just want to talk briefly about your efforts to raise awareness, and to advocate for more research about brain aneurysms. You established the Sharon Epperson share of research through the Brain Aneurysm Foundation. It provides grants for research on early detection. Tell us a little bit more about that and how people can support that effort.

Sharon Epperson:
I am the fourth generation of my family members to suffer a brain hemorrhage. And so while I don't know for sure if the brain hemorrhages of my great grandfather, grandfather, and my mother's eldest sister was caused by a brain aneurysm, I know it's very likely that that is the reason why I suffered one. And brain aneurysms are more likely to impact women than men, and twice as likely to rupture in African Americans than in whites. And so, as the mother of two children, who I'm not sure yet whether they are going to be completely healthy or may have a brain aneurysm, I want to make sure that the best technology, the best strategies for treatment, and for dealing with this are available to them. And so I'm supporting the Brain Aneurysm Foundation, which is at the forefront of raising money for research for brain aneurysms. And of lobbying in Washington to increased federal funding for this type of research also.

Sharon Epperson:
So, I would urge people to go to beafound.org to learn more about what happened to me, and what research is being done. And also to support the Sharon Epperson share of research so that more research dollars can be given to very, very, very smart researchers and medical professionals who are coming up with cutting edge, innovative treatments and strategies to deal with this.

Bobbi Rebell:
Well. Thank you for all of your efforts. And finally just share with us your social channels and where people can learn more about you and follow all of your endeavors.

Sharon Epperson:
You can follow me on Twitter @Sharon_Epperson S-H-A-R-O-N_Epperson, E-P-P-E-R-S-O-N. I'm on Instagram at Sharon Epperson, CNBC. You can also reach out to me on Linkedin or Facebook, on my Facebook page. And I love to connect with viewers, and readers, and listeners and know what your money stories are. I love your show. I love what you're doing because the more that we talk about this, none of this is taboo. We all have something. We all have something that we're dealing with there were going through, or that we have gone through. And by sharing with one another the ways we've coped, things we've done well and things we have not done well, I think it helps everyone. So, I urge people to reach out to me, and I thank you so much for inviting me to be on your show.

Bobbi Rebell:
Thank you so much for joining us, Sharon.

Sharon Epperson:
Take care.

Bobbi Rebell:
Okay, my friends, Financial Grownup tip number one, do the paperwork in case of a medical emergency, specifically a living will. That is, a written statement saying what you want in terms of medical treatment if you cannot give consent, like Sharon. Financial Grownup tip number two, if you're in a medical emergency and someone is thrusting forums at you, as was the case with Sharon, and you are not in a mental state to fully understand what you are signing, tell them that. Tell them that you need to wait until a loved one gets there. Tell them the reason. That you are not fully able to understand what you are signing. And if you do sign under duress and it comes back to haunt you, consult a lawyer. What happened to Sharon as she says is not okay.

Bobbi Rebell:
Thank you as always for joining us. I am blown away by the incredible gift that Sharon has given to all of us, and I want to hear from you what you think, and what kind of experiences you have had with medical bills and emergencies. DM Me on Instagram at Bobbi Rebell1, and on Twitter @BobbyRebell. You can always email me at hello@financialgrownup.com and please do share the podcast with friends. That along with ratings and reviews possibly on Apple iTunes are the best. And by the way, I have a new additional podcast I'd love for you guys to check out, it is called Money in the Morning with my cohost Joe [Saulcihi 00:17:35]. We talk about news headlines and why they matter to you.

Bobbi Rebell:
All right, big things to Sharon Epperson for helping us all get one step closer to being financial grownups. Financial grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media production.

Performance coach Jen Cohen is a master at ab crunches— crunching numbers. She shares the story of how she talked her way into a job at Olive Garden before she was even old enough to work- and then reveals her secrets to eating healthier on a tight budget. 

Jennifer’s Money Story:

Thanks, Bobbi. When you asked that question, it makes you think and go back into your brain a little bit to think why someone is the way they are, subconsciously. I think it really goes back to when I was really small, four, five years old when my mom and dad did get divorced, and I guess money was quite tight. I do remember my mom, to make extra money, my mom is a psychiatric nurse, and she had a full-time job, but she had now two kids also, and it wasn't enough, so she would have these odd jobs.

Jen Cohen:
I don't remember all the details, but I do remember her working to sell stuff. She sold Mary Kay cosmetics on the side. She would also cut out pieces of the carpet in our apartment where she was selling them, and I think that vision or that imagery really stuck in my brain in a negative way. It told me right at that moment, "I don't want to be poor, or I always want to make my own money and feel financially stable and secure, not to rely on somebody else for my financial security."

Jen Cohen:
From that moment, I guess even as a small, small child, I went through life thinking of ways of having side hustles or working and doing things. When I was 12 years old, I remember bargaining and hustling with the manager of the Olive Garden down my street about working for him.

Bobbi Rebell:
Wait, you were 12 years old, and you were working at Olive Garden?

Jen Cohen:
I was. I was a greeter. They wouldn't allow me at 12 because you're too young to get ... I wasn't allowed in the actual restaurant because it was illegal, but I negotiated my way with this guy and just begged him and just hawked him enough where he gave me a job as a greeter. I was able to open up the front door for customers when they walk in. When they first get there, the first person you see was me, and I'm like, "Hello, welcome to Olive Garden." That was really my first real legit job when I was in nine, no, seventh, eighth grade, something really ... I was young, where I remember people in my neighborhood be like coming to the restaurant and be like, "What are you doing here?" It was very odd.

Bobbi Rebell:
But it sounds like you were actually really proud to be earning money, even at that young age. You weren't embarrassed about it. You were excited.

Jen Cohen:
Oh, God. No. I loved it. I always loved having my own money. I always loved having that option, never having to ask my mom or whoever. If I wanted something, I would have it, but here's a caveat. I would never spend my money, so all of this was for me to have savings. It wasn't for me to actually buy stuff. I've never been a very materialistic person. It's really about having in my head knowing that I had that backup, having that security blanket. I would literally save everything.

Jen Cohen:
Then through high school, through college, I always had multiple jobs just so I had it where very comfortable later on, but it was never about that. I've been very rich, and I've been poor, or in the middle, but it's never been that story that's driven me. It's really about that I think one experience when I was a little girl that just has always been subconsciously in my brain where I'm driven to make and create financial security just to have it.

Jennifer’s Money Lesson:

The takeaway is, A, number one, always spend below your means, not above, just so you have that ability, and find and figure out ways to save money. There's so many ways now. You can eat cheaply. You can figure out ways. You can work out for free. You can eat for less than $7 a day. There's a lot of ways to be crafty and resourceful if you want to be.

Jennifer’s Money Tip:

People can actually be much healthier on a very restricted budget. First of all, eating canned salmon. Canned salmon is automatically wild.

Bobbi Rebell:
I didn't know that.

Jen Cohen:
Yeah.

Bobbi Rebell:
And wild salmon is better. That's not just a myth to charge you more at the store.

Jen Cohen:
Absolutely not. Farmed salmon has a lot of toxins and maybe a lot of mercury. It could have a lot of different things in it. That's why people say limit your fish intake to maybe once a week, twice at max.

Bobbi Rebell:
Right, and that wild salmon is really expensive near me.

Jen Cohen:
It's expensive everywhere, but if you buy canned salmon, just make sure you look on the can. If it says wild Alaskan, that can of salmon would be maybe $2.50 to $3 at most, and that's higher quality than salmon that you would buy that would normally cost about $14 a pound anywhere else, maybe $17 a pound, depending on where you live. That is the perfect portion. That in itself is a meal.

Bobbi Rebell:
How do you usually eat it? Do you put it on a salad? What do you do with it usually?

Jen Cohen:
You could do anything. You could put it on a salad. You could actually ... When I'm starving and I need something to satiate me, I could just take the can of salmon, mash it a little bit of Vegenaise or mayonnaise whatever you'd like, or just put it in a bowl or whatever, eat out of the can as a snack. When I was on a budget I would eat that all the time, and I still eat that.

Jen Cohen:
The other thing is frozen vegetables. Frozen vegetables are a higher quality-sourced produce than what you find at the store because by the time it's at the store, it's been sitting on trucks, it's already half rotten. When you buy frozen vegetables, they flash-freeze them when it's at its peak, so the quality is better.

Bobbi Rebell:
So frozen vegetables, but not canned vegetables? What's the difference there?

Jen Cohen:
Listen. Canned corn, there's nothing wrong with canned corn. I mean, the reality is this: I don't like canned vegetables as much because I think when you do that in the cans, they have to add sodium. I try to stay away from that, but when it's the frozen vegetables, it's typically just the vegetable in itself flash-freeze in a bag so there's no added anything. It's just the vegetables. Canned vegetables typically have to have a preservative to keep it because it's not frozen, and also added salt. That's why I choose to have the frozen vegetables.

Bobbi Rebell:
I love that all.

Jen Cohen:
And frozen fruit, by the way, too.

Bobbi Rebell:
Yes, and I do that in smoothies a lot, actually. I did that even today in a smoothie.

Bobbi’s Financial grownup tips:

Financial grownup tip number one:

Don't be a food snob. Jen talked about eating frozen veggies and canned fish and how, quote, "fresh" isn't always better even if it's organic. Oh, my goodness. Could you imagine? Organic not being the absolute best? You need to pay attention. You can really get burned paying up for all that so-called fresh food because when you take away all those chemicals, which you should, we don't want the chemicals on our food, of course, but sometimes, the shelf life is just really short.

Recently, I splurged on these organic grapes at Whole Foods, and they went bad so fast. I had paid $8 for a bunch because I really wanted the grapes and I wanted to feel like I was eating healthy, and they barely lasted. That is also, by the way, a reason not to go shopping with your kids because I was with my son, and he also felt we should get the grapes, even though they were really expensive, and it's really hard to say no to a kid with they ask for food that's actually not junk food. Even if it's not the absolute healthiest fruit, it's not junk food, and that hard not to encourage, so try to leave your kids at home when you shop, although that's not always realistic.

Financial grownup tip number two:

The power of persuasion is very real. Good for Jen. Jen really shouldn't have been working at the Olive Garden at age 12 because it was not actually fully legal, but she got her way because she was creative and she found a way to get to yes with a reluctant manager and find a way to work there without technically working there and not technically breaking the law. That was a great lesson for all of us, Jen. Be persuasive and find a way around obstacles.

Episode Links:

• Blinkist - The app I’m loving right now. Please use our link to support the show and get a free trial.

• Jennifer’s website - jennifercohen.com

• How to save money and cut calories on your morning coffee from Starbucks

• Jen's book Badass Body Goals

Follow Jennifer!

• Instagram - @TheRealJenCohen

• Twitter - @TheRealJenCohen

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Performance coach Jen Cohen is a master at ab crunches— crunching numbers. She shares the story of how she talked her way into a job at Olive Garden before she was even old enough to work- and then reveals her secrets to eating healthier on a tight budget. #EatHealthy #EatHealthyOnABudget #Author

At 20-years old, Lauryn Williams CFP® was the fastest woman in America, and suddenly faced some very grownup financial decisions. Lauryn shares how she put together a team of advisors including her coach and an agent, how they vetted different sponsors, and how she learned to get paid to run for a living. 

In Lauryn’s money story you will learn:

-Why one of the fastest women in the world chose to slow down and carefully make her financial decisions

-How much money a three-time Gold medalist really makes 

-What goes into an olympic sponsorship deal

In Lauryn’s money lesson you will learn:

-How keeping an open mind prepared Lauryn for the opportunity of a lifetime

-How to cope with money anxiety when making a big financial decision

In Lauryn's everyday money tip you will learn:

-The one person who will always save you money

-How to listen to others talk about finance with a grain of salt

In My Take you will learn:

-The number one question you always need to ask yourself before making a financial decision

-Why Certified Financial Planners need to be your best friend

EPISODE LINKS

Check out Lauryn's website here

Listen to Lauryn's podcast here

Follow Lauryn's company! 

Instagram: @worthwinning

Twitter: @worth_winning

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Transcription

Lauryn Williams:
And so you can put the Adidas contract next to the Nike contract, next to the New Balance contract, et cetera, et cetera, and see one is offering a higher salary but the other one is offering a lower salary but is also going to pay for your school. Which I had one semester of school left when all this was taking place and that was really important to me, that I be able to finish my education and finish it for free.

Bobbi Rebell:
You're listening to Financial Grownup with me, Certified Financial Planner, Bobbi Rebell, author of How to Be a Financial Grownup. And you know what? Being a grownup is really hard, especially when it comes to money. But it's okay, we're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:
Hello, my financial grownup friends. That was fellow Certified Financial Planner, Lauryn Williams. Her company, by the way, is called Worth Winning. She also just happens to be a three-time Olympic medalist, the first American woman to medal in both the Summer and the Winter Olympic Games. Lauryn was a track star and then just kind of decided to get into the bobsledding thing, because why not, and of course she won a medal there to. By the way, she's a four-time Olympian. And Lauryn not only is a CFP, she is an MBA, she has an MBA in Finance. Talk about a role model.

Bobbi Rebell:
So welcome, everyone. So glad you are investing the time. And for those of you that are new to the Financial Grownup podcast, we try to keep it short, about 15 minutes, because we know how busy you are. But if you have a little more time, feel free to stack a few episodes together. Let's get right to Lauryn, I met her through our mutual friend, Jamila Souffrant, of the Journey to Launch podcast at Podcast Movement, where else, this past summer. And immediately I adored her, I know that you will too. In addition to all of the accomplishments that I just mentioned, and many more, she's just the coolest and most lovely person, and also a fellow dog lover. Here is Lauryn Williams.

Bobbi Rebell:
Lauryn Williams, you're a financial grownup. Welcome to the podcast.

Lauryn Williams:
It's so good to be on. Thanks for having me, Bobbi.

Bobbi Rebell:
And I'm so excited to have you because not only are you a four-time Olympian, the first woman to earn a medal in both the Summer and the Winter Olympics, you get the biggest gold star from me because you're an actual CFP, Certified Financial Planner. So, so great to have you, Lauryn.

Lauryn Williams:
It is really good to be on the show. I'm looking forward to telling my financial story today.

Bobbi Rebell:
I do want to just mention, you also are a financial professional, you are the real deal. Your company, Worth Winning.

Lauryn Williams:
Yeah. I started a company to be able to help young professionals, people specifically in their 20s and 30s, organize their finances because I felt like there was such a big gap there. During my career as a professional athlete I had some advisors that didn't do a good job for me, and it was mainly because they didn't get what I needed at that age. So my company is specific to helping young professionals organize their finances.

Bobbi Rebell:
And we'll give all the information for that. And by the way, your podcast, Worth Listening, after your money story. But we want to get to this because this is really a unique perspective into the world of a money-savvy athlete. Because when you were in college, just 20 years old, you won a very big, big race and that brought you to a big financial milestone in your life. Tell us your money story, Lauryn.

Lauryn Williams:
Yeah, so I was a junior in college at the University of Miami, having a blast. Made it to nationals my freshman and my sophomore year, but didn't have success. So on my junior year, I was on a tear. What do I need to do to win this national championship, I wanted to be the fastest girl in all of college. And I did, I achieved that. I ran the fastest time that day, won the race. It also happened to be the second fastest time in the world, for the whole year.

Bobbi Rebell:
Just happened to be.

Lauryn Williams:
Just happened to be. And it was 2004, the Olympic year. So immediately I had to turn my focus from this one goal that I had of wining college nationals to, oh my goodness, America is counting on me to go to the Olympic trials a month from now and win that thing and represent Team USA.

Bobbi Rebell:
But also, there was a money element to this.

Lauryn Williams:
Exactly. So immediately after running that time I started to be approached by agents and they started approaching mostly through my coach. She was kind of the middle woman and she just had to sit me down and say, "Lauryn, as much as I'd like you to stay in college, I think it's going to be more lucrative for you to leave school. And the first part of that process if for you to get an agent."

Bobbi Rebell:
Right. What happened was you were being approached by a bunch of companies who wanted to sponsor you.

Lauryn Williams:
Exactly. So, with track and field, the shoe companies are usually the main way that we earn a means of income. So it's not a situation where you earn a W3 employment somewhere with Team USA and then you get this as extra. If you don't have a sponsorship, you don't have an income and you're not really a professional athlete. That was the main thing, so I had to decide which shoe company I wanted to go with, which contract was going to be the best. And the agent helped a lot with putting in the restrictions and the bonuses and making sure everything was really good.

Bobbi Rebell:
Right. So let's take a step back. You finish the race, what happens then? Does a shoe company just call your mom? How do they first get in touch with you? Break down exactly what happens and, if you feel comfortable, who was approaching you and how they value an athlete early on.

Lauryn Williams:
Yeah. So the shoe companies are there at the meet, they're walking by you, they're shaking your hand, telling you good luck, we'd love to talk to you. And you don't have any long conversations in that moment, you just have kind of shorter ones. And then, like I said, my coach was very protective, made sure that first step is to get an agent, find someone that you trust, and let those shoe companies go through the agent instead of you having to talk to them directly. Because they're trying to woo you and tell you all these great things, but really it's going to come down to what's on that pen and paper and whether or not we should sign that. So we've got to get someone that's a professional, that knows about these contracts, in order to get the information we need. So that was the first step in the process really.

Bobbi Rebell:
So your coach guided you in choosing an agent. And what was that conversation like? Were you just swarmed by agents? How did you vet the agents?

Lauryn Williams:
I had to make a list of questions. I had to find out what I was looking for, what do I need from being a professional athlete, what can I expect from you? Because I'm 20 years old, I'm not even legally a grownup grownup yet. I'm going to need your guidance but I also know that I'm hiring you and you're going to make a living from this. So what can I expect from the money that you'll be paid to provide this service to me? And in track and field, an agent takes 15% of whatever they get for you, and that's a pretty hefty chunk of change. It's not 1% or 2% like it is in the other professional sports, so you'd better make sure that it's somebody that you trust and that's going to be making the best earnings for you so that they too, in turn, can earn.

Bobbi Rebell:
Wait, is that true? So in track and field they take 15%, what sports do they take only 1% or 2%? That seems really low.

Lauryn Williams:
Pretty much the big three sports. So the Major League Baseball, National Basketball Association, NFL. All of those have much lower percentages, but they also have much higher earnings.

Bobbi Rebell:
Fascinating.

Lauryn Williams:
Yeah, our income fluctuates quite a bit in track and field. And so, for me, I was at around $200,000 as a 20-year-old. Like you said, fastest woman in the world in 2004. With, like I said, different bonuses and prize bonuses, if I ran a certain time I could get a bonus, if I won the Olympics I'd get an increase in salary. All those different sorts of things had to be negotiated.

Bobbi Rebell:
All right. So let's back it up a little. So you get the agent, then what happens? Did you just get a pile of offers and you just picked one? How did it work? Were there other factors? Was it just money? What kinds of things were you seeing, as a 20-year-old just getting these first money offers?

Lauryn Williams:
Yeah. So the agent comes to me kind of with a summary of here's what Adidas is offering, here's the salary, here's the bonus structure, and here's the ... You know, he was just going with the main things. Of course, you know, the final contract is 20 or something pages long, but the initial part is just here's a summary of what it is. And so you can put the Adidas contract next to the Nike contract, next to the New Balance contract, et cetera, et cetera, and see one is offering a higher salary but the other one is offering a lower salary but is also going to pay for your school. Which I had one semester of school left when all this was taking place and that was really important to me, that I be able to finish my education and finish it for free.

Bobbi Rebell:
And so you went with Nike. What were the factors that made that the winner for that first sponsorship endorsement deal?

Lauryn Williams:
Ultimately it was, like you said, the schooling was one of the big keys for me. Because, like you said, education was not optional. So for them being willing to support me, one, financially with a really good salary, then also pay for my education, they had a really good prize and bonus structure that if I did in fact run fast I would be compensated accordingly, which I thought was very fair. Every year that I won, I got a nice rollover or a nice salary increase. It was the most lucrative of the different contracts that were offered.

Bobbi Rebell:
Tell me what was your feeling when you signed that first contract. Did you have a new sense of financial security when you signed with Nike, at age 20, for $200,000?

Lauryn Williams:
As a finance major, I think my biggest feeling when I signed that contract was anxiety. It's like you've been given a really cool opportunity, don't blow it. And so the first thing I wanted to do was go and find a financial professional to help me, because I knew even though I was a finance major that I didn't have what it took just yet to be able to organize such a large amount of money that I'd never seen before, no one in my family seen before. It was excitement but mostly anxiety.

Bobbi Rebell:
What is the takeaway for our listeners from your story? From signing that first big contract at age 20?

Lauryn Williams:
I would say the takeaway is you never know when something really awesome is going to happen, when that windfall is right around the corner, but it's really about being prepared all the time. When opportunity knocks, be ready to answer the door and be prepared to take life at whatever it is, because it can immediately change. And my life changed overnight, I was a broke college student to hundred-thousandaire. Literally overnight.

Bobbi Rebell:
Amazing. All right, let's get your everyday money tip, because this also relates back to those early experiences and some good habits that you learned early on.

Lauryn Williams:
Yeah, I would say everyday money tip, make sure you have questions for whatever it is that you're going through in life. Whether it's hiring a financial professional, an accountant, an agent, when you're talking to your friends, ask questions. It's so important to be pulling information out of others as opposed to just taking the information as being fed to you. I found frequently during my career that people would give me information and they were only giving me the information they wanted me to have, and that ended up being catastrophic in a lot of different situations. So really having the ability to ask questions, look for red flags, and educate yourself in all aspects of life is the most important everyday money tip that I think your listeners need to hear.

Bobbi Rebell:
Wonderful. Tell us a little bit more about your business now. So you did have some tough experiences with financial advisors and you've talked about that widely, that really helped pivot your career when you moved away from full-time being a professional athlete into being a full-time financial advisor.

Lauryn Williams:
Yeah, I just had to find a way to fill the gap. Like you said, there was so many basic things, from budgeting, to understanding first-time home purchase. I needed help with just those basic things and I realized that as young professionals, there's a gap in the industry. There's these big wealth managers that require you have at least a million dollars before you can get help and then there's these other guys that sell you crappy products. And I was like we deserve something better, we deserve just unbiased advice that could help us build wealth, sort through our student loans situation, sort through the financial basics so that we can get on the right track. And that's how Worth Winning was born.

Bobbi Rebell:
And what inspired you to become a CFP and not just a financial advisor? Because you don't have to be a CFP to do this.

Lauryn Williams:
You don't have to be a CFP but I feel like it's the standard. I wouldn't go to someone who said, "I read medical books all the time, so certainly I can perform this surgery on you." Yeah, you may be really smart, but I'm going to go with a doctor that's actually been to medical school. And CFP to me is the same sort of standard, where you've gone through rigorous education, you've gotten a certain amount of experience, you've taken a hard, hard, hard exam, and you're held to a level of ethics that is not what the whole industry is held to right now. So it was really important to me to be able to put that seal of approval and that stamp on, to be able to say I'm competent to serve people and do my best job for them.

Bobbi Rebell:
Awesome. Where can people find out more about your and Worth Winning, and Worth Listening, your podcast?

Lauryn Williams:
Yes. Worth Winning is worth-winning.com and the podcast is worth-listening.com. And you can get to Worth Listening by going to Worth Winning, so I'd love to have you go and check out my website and see if something there rings true with you.

Bobbi Rebell:
And your social channels, you have a great following, by the way.

Lauryn Williams:
Oh, thank you. @worthwinning on Instagram, @worth_winning on Twitter. And then if you're looking for me, Lauryn Williams the Olympian, you can do lauryncwilliams on Instagram, Twitter, and you can find me on Facebook as well, by typing in either of those.

Bobbi Rebell:
Awesome. Thank you, Lauryn.

Lauryn Williams:
Thank you.

Bobbi Rebell:
Hey, everyone. Love Lauryn's story, because it's such a different world. I mean, can you imagine being a star athlete and being offered hundreds of thousand dollar contracts when you're 20 years old, out of the blue, and all the responsibility that comes with it? I love the fact that she came out so strong and then it became such a great foundation for building her Worth Wining financial advisory business, and her Worth Listening podcast, which everyone should check out. Lauryn is a wonderful role model.

Bobbi Rebell:
Financial Grownup tip number one. Lauryn talked about asking a lot of questions and having your list. Okay, I want everyone listening to always have one question at the top of that list, no matter what you are buying, financial services or otherwise, how do you get paid? It's very important to know, is someone being paid a flat fee or are they being paid on commission. Now, there's no right or wrong answer, as long as you're comfortable with the answer. Generally, it's nice for financial services to go to somebody who's not being paid on commission because you know that they're seeling you, in theory they should be selling you, what is best for your needs. If it's commission-based, they may be selling you what gives them the best commission and you never really know.

Bobbi Rebell:
So it's important to know how they're being paid. But remember, this is the financial services industry. In many other industries the general rule is that commissions are often the preferable way to be paid. For example, think about travel. Very often someone that helps you set up a trip is getting a commission and most people are okay with it being paid that way, as opposed to paying them a separate fee, although it can be done that way as well.

Bobbi Rebell:
Financial Grownup tip number two. You may have noticed that I was fawning all over the fact that Lauryn is a Certified Financial Planner. It is a big deal. When you give your money to someone, you need to know that they are qualified, that you can trust them. And I can tell you, that as a Certified Financial Planner myself, we are what is called fiduciaries. And that means that we have to work with you to find whatever solution is in your best interest, not just what is suitable. Fiduciary, big word, very important word, but pay attention to it.

Bobbi Rebell:
Thank you all for your support. If you have a financial question, a money question, or just a question about what goes on behind the scenes here at Fin aical Grownup that you want answered on one of our bonus episodes, we are taking listener questions. So just DM it to us on any of the social channels. On Instagram @bobbirebell1, on Twitter @bobbirebell, or you can also just email it to us at hello@financialgrownup.com. That's hellow@financialgrownup.com. And thank you to Lauryn Williams for helping us all get one step closer to being financial grownups.

Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media production.

In Jerry’s money story you will learn:

-How Jerry learned the hard way that looking like you make money doesn't mean you do

-Three ways to deal with difficult people in the work places

-The benefits of having a career mentor

-Why Jerry sold all of his cars and his motorcycles and what it did for his budget

In Jerry’s money lesson you will learn:

-The simplest way to figure out financial assets and liabilities

-Jerry's two tips for figuring out where in the budget to cut down on spending

In Jerry’s everyday money tip you will learn:

-Where to buy luxury brands like Nike and Adidas for less

-The best athletic clothes that will last a long time

In My Take you will learn:

-Why it's important to keep an open mind and look past first impressions

-What T.J. Maxx, Marshalls, and other retailers have to offer when it comes to workout clothes

Bobbi and Jerry also talk about: 

-Check out the luxury athletic clothing brands we mentioned, Nike and Adidas.

EPISODE LINKS:

Order Jerry's book "Guns, Drugs, or Wealth" here

Follow Jerry!

Instagram: @realJerryFord

Twitter: @realJerryFord

Facebook: @realJerryFord

On this Financial Grownup podcast episode Jerry Ford helps us to learn how we can get the best deals on work out clothes. #Podcast #MoneyTips

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Transcription

Jerry Ford:
I sold all of my cars, all of my motorcycles. I paid off my credit cards. I spend three hundred dollars a month on Uber pool and that's cheaper than any car note that you can get. And I set a seventy dollar budget for food per week.

Bobbi Rebell:
You're listening to Financial Grown-up, with me, Certified Financial Planner, Bobbi Rebell, author of “How to be a Financial Grown-up”, but you know what, being a grown up is really hard, especially when it comes to money. But it's okay, were gonna get there together. I'm gonna bring you one money story from a financial grown up, one lesson and then my take on how you can make it your own. We got this!

Bobbi Rebell:
Hey financial grown up friends! Love this guest because Jerry Ford, who you'll hear from in just a few minutes, is just a little bit different from the typical guest that we have on here, in that he is not from a money expert background. In fact, he's a celebrity fitness guy, and he came to being a financial grown up really after he had money. And then he realized that he wasn't actually using all that money and there was a good amount of money. He wasn't using the money in a very grown up way, and some really scary things could have happened but fortunately he found a mentor that took him under his wing and set him straight before things went really down hill.

Bobbi Rebell:
Welcome everyone. Thank you for investing your time in yourself and in learning from the high achievers that we have on the show. If you're enjoying it, remember the show is free. All we ask is that you help us grow the show by paying it forward and telling a friend that you think might enjoy the show.

Bobbi Rebell:
Let's go to our guest. Jerry Ford is a celebrity fitness trainer turned author. He overcame intercity poverty, violence, personal tragedy, to get where he is today, which is pretty incredible when you hear his story. His book and this title kind of threw me off when I heard it and then when I understood what it was about I had to have him on the show. His book, "Guns, Drugs or Wealth" is riveting. Its very candid and I'll bet its unlike anything you've read before. And I want you guys to stay till then the end, we have a big give away. Jerry sent me three signed copies of his book. I'm gonna share details after the interview about how you can win them. Here is "Guns, Drugs or Wealth" author, celebrity fitness trainer, Jerry Ford.

Bobbi Rebell:
Hey Jerry Ford, you are a financial grownup. Welcome to the podcast.

Jerry Ford:
Hey, thanks for having me.

Bobbi Rebell:
Congratulations are in order. We are taping this before your book has even been released, by the time this is out, your book will be out. But, your book “Guns, Drugs or Wealth” the three income secret to success that took me from the streets of Detroit to the top of my game, is already a number one new release from Amazon and sure to have many more bestseller benchmarks in the weeks to come. So, congratulations.

Jerry Ford:
Thank you, I'm really excited.

Bobbi Rebell:
And were gonna talk more about the great information in the book, including different investing like real estate, stocks and the importance of earning and saving, after your money story, which is about, you're also a trainer I should say out there in L.A. where you are..

Jerry Ford:
Yes.

Bobbi Rebell:
It is about a client that you didn't start off great with, but ended up being a mentor. Maybe this is a little about not judging people on first impressions and being open to people that maybe are very different from you. Go for it.

Jerry Ford:
Yeah, you know what, that's true. So I was twenty-three years old. I was really young. I was working at a gym called The New York Health and Racket Club, and I was by far their superstar trainer. I was young. I had Rolexs, fancy cars. I thought I knew it all.

Bobbi Rebell:
Wait, wait, wait. How are you buying this Jerry?

Jerry Ford:
You know what, I was top five in this company. This really luxury company called New York Health and Racket Club. And I was one of their top level trainers, I was training maybe two hundred and ten hours a month. Each session after you get bonus, after hitting a certain amount of hours that is unreal, I made maybe a hundred and ten dollars a session.

Bobbi Rebell:
And how many sessions a week?

Jerry Ford:
I was doing maybe two hundred and ten sessions a month.

Bobbi Rebell:
So they give you a new client and what happens?

Jerry Ford:
So now I'm thinking, you know, this client wants to work out six days a week. And he was calling two sessions, every session. So this guy was paying me double for every session.

Bobbi Rebell:
How old was he?

Jerry Ford:
This guy at the time was about fifty years old. This was maybe seven to ten years ago.

Bobbi Rebell:
Okay

Jerry Ford:
And I said this is gonna be a breeze. This is nothing. All this guy wanted was abs. I said this is gonna be more luxury items for me, because at the time I thought that if you look like money that people would spend money on you, which is true but you can't take that too far. Right, so. So, I stared training this guy and little did I know he was the biggest jerk that I've ever met in my life. I mean, he would tell me to explain everything we were doing in two seconds and like snap his fingers and tell me to go as if he was timing me for my response. I mean I would drive to work in the morning time playing scenarios in my head, like literally cursing this old man out.

Jerry Ford:
And so six months later he tried to convince me that a chest press didn't work the chest. So, I kind of, you know, popped him on the shoulder and firmly explained, how a chest press worked your chest, you know. And he kind of stood there and shook his head and said, “Okay, fine.” But at that time, it was almost as if he was done testing me. You know from that day forward, we became best friends, mentor, kind of like a father/son relationship, it was strange. We talked every day about everything.

Bobbi Rebell:
Wait. So, basically, he was waiting for you to push back.

Jerry Ford:
He was waiting for me to push back in a professional strong sense. Because we argue every day but he always enjoyed the fact that he got under my skin. So, he was testing me, waiting for me to push back in a certain way.

Bobbi Rebell:
And tell me what you learned from him.

Jerry Ford:
Everything. So before I moved to Los Angeles, he helped me build my portfolio. I mean to a “T”. He helped me gain a lot of passive income, and he taught me just everyday life lessons about being a businessman. So, when I moved to LA I was still the same, I started working at another gym, but I was training even more high end clients, I was training royal family members, celebrities, other taste makers. And then I got fired from Equinox. And when I got fired from Equinox I think that shook me out of being a superstar trainer for a corporation, for a gym.

Bobbi Rebell:
Why were you fired?

Jerry Ford:
I was fired for working out with one of my clients, which, when I first came to Equinox, Equinox was the gym, when I first came to Equinox because I had so many taste makers and so many celebrities and so many models back in New York I was able to work out with a lot of those people because, you know, models are at a certain level to where sometimes they don't want to you to train them and stand over them. They want you to work out with them. And in this case, a lot of my models, they were just a lot more when I worked out with them. I called Bill and I said, “Okay, very few people, make, one percent of the world make what you make. So, how did you do it?” And it was kind of silence over the phone and he was kinda like, “Oh, you gotta be good looking and the rest would flow.” It was like a joke, it was a joke, he's always joking. I'm like dude I'm not laughing, like how did you do it?

Bobbi Rebell:
Right, you're ready.

Jerry Ford:
I'm like ready to go and he's like, “You know what, when you gonna be in New York next? Well talk about it.” And I'm a all or nothing guy so I said, “Dude I'm hopping on the next plane to New York tonight.” So I went to LAX literally with nothing, I went to LAX, I hopped on a plane and went to New York on the red eye. The next morning, I went to Bill's house or his estate, he opened the door and literally I said, “Let's get to work. I need to figure out how you did this.” So he was like, “Oh cool your jets, and you know well talk about it.” So we ate some breakfast, we sat at the table, and he looked at me. And this guy, right now he's like a best friend but, he's your classical Wall Street fast talking, New York [inaudible 00:08:35].

Jerry Ford:
He says, "What's the difference between us?" I said, "No liability." And I'm thinking, man we've been over this so many times. And he's like "No, what's the difference?" And I explained how assets put money in your pocket and liabilities are obligations that they take money out of your pocket. And he says, "Exactly!" So then he did something that was life changing. He handed me a pen and a piece of paper and he said, "Okay. Write your assets down in one column and write your liabilities downs in another column." And literally I remember to this day, it was liabilities, rent, BMW payment, Porsche payment, motorcycle payment, insurance for all cars, AMEX credit card payment a month, Capital One credit card payment per month, phone bill, utilities, clubbing all weekends with royalty clients, shoes, watches, restaurants. It was terrible. And asset column was stock portfolio and personal training.

Bobbi Rebell:
Wow!

Jerry Ford:
And so he said, “I want you to reduce your liabilities and then come back to New York and we can get started.” So, I hopped on a plane back to LA. Bobbi, I sold all of my cars. I literally sold all of my cars, all of my motorcycles. I paid off my credits cards. I started to Uber pool, because I spend three dollars a month on Uber pool and that's cheaper than any car payment. I factor with car note and gas and occasional parking tickets, its cheaper than any car note that you can get. And I set a seventy dollar budget for food per week. After that I called Bill back, I said, "Okay, I sold everything. I'm ready to go". He thought I was nuts, but he could not deny that I was ready to build wealth. So he says, “Okay, are you gonna fly back.” I said, “No, due to the budget that I've set for myself, I'm calling you this time.”

Bobbi Rebell:
Alright, so what is the lesson for our listeners?

Jerry Ford:
So, the lesson for the listeners is, I suggest that everybody write down their liabilities and their assets. And, just you seeing them in the columns, you would then be able to say, okay I don't need this, I don't need that, I don't nee this. And I advise people to buy more assets and less liabilities. But, you have to see it on paper.

Bobbi Rebell:
Alright Jerry. What is your everyday money tip? Cause, you spend a lot of time in gym clothes. Is it really worth spending so much money on fancy gym clothes?

Jerry Ford:
Well you know what, you can go to some of these brands, so Nike and Adidas and all these luxury brands, places like Big Five have these same brands, but its just a lot cheaper. And, I wear gym clothes all day so I save a lot of money, right. And I wear gym clothes and then I throw on my luxury watch and luxury items and that makes me look a little more fancy.

Bobbi Rebell:
So, is it worth paying up for the more expensive work out clothes brands? I mean, obviously, if you're gonna buy them, you wanna buy them somewhere you can get a discount if that's possible. But, are they better?

Jerry Ford:
You know what, I think they are better, because I've taken Nike pants, Nike outfits, I've had them, and they've lasted longer than workout clothes from Target. You know, its kinda like, Oh you wash these clothes, and you wonder why they ripping up so much. It's because those luxury brands have better material.

Bobbi Rebell:
So they really are better.

Jerry Ford:
They really are better.

Bobbi Rebell:
Alright, lets talk about your already bestselling book. Tell us more.

Jerry Ford:
So, this book is about building wealth through real estate, stocks and smart spending. But, I tell it as a personal trainer, but more importantly, I tell it in laments terms, as more of a porch casual conversation.

Jerry Ford:
Its kind of like if Jay-Z and Warren Buffet came out with a how-to guide on building wealth. "Guns, Drugs or Wealth" would be it.

Bobbi Rebell:
And its inspired by your actual life.

Jerry Ford:
It is inspired by my actual life. Its inspired by my actual life, which is coming from Detroit, the hard streets of Detroit, and starting to build wealth like I did.

Bobbi Rebell:
And where can people find you, find out more about you? You have a huge Instagram by the way. Love those videos. I'm ready to go workout right after this interview just from watching those videos. So, everybody, go put on your fancy expensive gym clothes, cause they're apparently worth it, and go work out.

Jerry Ford:
People can find my on Instagram, Facebook and Twitter. And my handles are @realJerryFord.

Bobbi Rebell:
Jerry Ford, thank you so much!

Jerry Ford:
Thank you!

Bobbi Rebell:
Hey everyone, lets get right into it. Financial grown up tip number one. Be careful about judging people by first impressions. Sometimes even second, third impressions. Jerry basically wrote off his client because, okay the client was such a jerk but, sometimes relationships, including those with mentors or sponsors, they take time to develop. Because the two men spend a lot of time together and Jerry was willing to start listening instead of just putting up with his client the relationship changed. And Jerry came out a big winner.

Bobbi Rebell:
Financial grown up tip number two. Let's talk about the fancy gym clothes cause this is something I actually spend way too much time even thinking about. I go back and forth on this. I want to say its worth it to buy the clothes that will last for a decade or whatever. But at the moment that you are actually trying to purchase leggings that cost over a hundred dollars, that's just really hard to do.

Bobbi Rebell:
I recently finally bought one really expensive item, its actually a Lululemon jacket, but only because I had an expiring credit. And I still fell guilty about buying it even though literally I had to use the credit and it was a gift. Here's a work around if you want the best stuff but can't always get over the price. So, for most work out items, the only difference between the new stuff or last season's is the color or the pattern. So this goes for sneakers too. So, look for last seasons of whatever workout gear you want. Stores like T.J.Maxx, Marshalls and then all of these departments stores has these outlet versions, you have like Nordstrom Rack, Sax off Fifth, whatever is near you and they probably also have a lot of this stuff online, those places are great places to look. Also, the quote "We made too many of the fancy boutique brands", they often have last year's style, last season's style, usually just a different color that wasn't as popular. Go work out feeling like a million bucks and maybe be like Jerry and wear a fancy accessory with your workout gear, so you can feel fancy like Jerry.

Bobbi Rebell:
Alright giveaway time. So, friends what was your takeaway from Jerry? DM me your thoughts on this episode on the socials, BobbiRebell1@instagram, BobbiRebell on Twitter. And I'm going to be giving away the three signed copies of Jerry Ford's book, "Guns, Drugs or Wealth" to listeners. And, yes it is open to international fans. In fact our last giveaway winners, which were the Chris Hogan and the Rachel Cruze signed books, included one listener Barbara Olner in Austria. And don't forget that we are starting to do listener Q&A episodes with some of my money expert friends maybe making guest appearances. So DM me your questions as well or you can also email us at hello@financialgrownup.com, that's hello@financialgrownup.com. And that goes for the giveaways to. So, DMs or emailing hello@financialgrownup.com whatever is good for you is good for us.

Bobbi Rebell:
And thank you to Jerry Ford. Great motivation to get us all one step closer to being financial grownups.

Bobbi Rebell:
Financial Grownups with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media production.

Canadian rower Jeremiah Brown, author of “The 4 Year Olympian”  had a dream- to make it to the Olympics in four years- without sinking into debt. That meant downsizing, living lean, and learning how to get the most financial  support possible for his athletic ambitions. 

In Jeremiah’s money story you will learn:

-How Jeremiah funded his Olympic dream on a 4 year timetable

-Specifically how he cut his expenses despite having a young child to support

-The funding he got from the Canadian government and how the system works to support athletes

-How he estimated the funding he would need, and then worked towards that goal

- The strategy he used to negotiate extra leave from his job with TD Ameritrade

In Jeremiah’s money lesson you will learn:

-The importance of financial planning for the psychological well-being of athletes

-Not to defer your life dreams for fear of missing out on short term financial goals

-How to get the support of your employer for a big personal goal or project

In Jeremiah’s money tip you will learn:

-One way to save money each and every time you buy food outside the home

-How being both budget conscious and environmentally conscious can go hand in hand

In my take you will learn:

-The importance of sharing money lessons in the moment with your kids

-How asking for a little more from your employer can pay off

Episode Links

Jeremiah’s website: https://the4yearolympian.com/

Get Jeremiah’s book The 4 Year Olympian

Follow Jeremiah!

Twitter @JeremiahFBrown

Instagram: @brownjf24

LinkedIn Jeremiah Brown

Facebook The4yearOlympian

TD Ameritrade

---

Transcription

Bobbi Rebell:
Support for Financial Grownup with Bobbi Rebell and the following message come from TransferWise, the cheaper way to send money internationally. TransferWise takes a machete to the hefty fees that come with sending money abroad. Test it out for free out transferwise.com/podcast or download the app.

Jeremiah Brown:
I've seen so many athletes, it's going to be the hardest thing you do in your life, just to get to the Olympics. The last thing you need is to see yourself going into the red, accumulating debt. The psychology is already hard enough. You don't need something else like that distracting you.

Bobbi Rebell:
You're listening to Financial Grownup with me, certified financial planner, Bobbi Rebell, author of How To Be A Financial Grownup. You know what? Being a grownup is really hard, especially when it comes to money. But it's okay, we're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:
Hey, friends, very excited about today's guest. We have our first Olympian on Financial Grownup, our first athlete overall, in fact, Jeremiah Brown. He won a silver medal as part of the Canadian rowing team at the London Olympics and wrote a book about it called The Four Year Olympian. But if you met him earlier in his life, you most likely would never have predicted that kind of achievement. At 17 he came very close, in fact, to going to prison. He was a father at 19, and there's a lot more to the story. I will let him take it from here. Here is Jeremiah Brown. Jeremiah Brown, you are a financial grownup, welcome to the podcast.

Jeremiah Brown:
Thanks for having me, Bobbi.

Bobbi Rebell:
I'm so excited because, Jeremiah, you are the first athlete that we have had, and you are also a silver medal winner in the Olympics, so congratulations on that.

Jeremiah Brown:
Thank you, I'm honored to bring maybe a different perspective.

Bobbi Rebell:
Yes, well you're also out with an amazing book, The Four Year Olympian, which is talking about how you got there in just four years, and it's a story of perseverance and grit and determination, but also, financial planning, which is part of why I wanted to have you on the podcast. Tell us your money story and how that helped you become an Olympic silver medalist.

Jeremiah Brown:
Yeah, let me set the scene for you. I was 23 years old. I was in my first job at a bank as an analyst. I had this dream to go to the Olympics, and I had this problem of how I was going to fund that dream. I also had a young son at the time, I started early in life, and I was thinking, "How am I going to pay for his daycare?" Which was $800 a month. You know, my housing costs, which at the time I was renting a nice house at this lake in Victoria, in British Columbia, Canada. That was costing me, I think, $1500 a month. So I had this cost of living that I needed to ratchet down if I was going to be able to figure out how to fund my Olympic dream.

Jeremiah Brown:
So what did I end up doing? Well, I saved every penny of my disposable income for a full year from my job. I moved from that expensive rental into a really small condo, it was 500 square feet, so it was pretty tight for ...

Bobbi Rebell:
With your son?

Jeremiah Brown:
Yeah, with my son and his mom, there were three of us.

Bobbi Rebell:
Wow!

Jeremiah Brown:
We were in this shoebox condo. But eventually I got, like my housing cost was down to about $600 a month. Then I was able to make it work just to train that first full year with the national team before I was able to get the federal funding that really only brought me up to $18000 a year, but it was able to cover my basic costs.

Bobbi Rebell:
So Canada has some funding for athletes? Just tell us briefly, explain that.

Jeremiah Brown:
Yeah, so Canada, once you get to the senior national team level and you're competing internationally in your sport, if it's an Olympic sport, the federal government will give you, it's called carding, it's a monthly stipend. When I was competing it was $1500 a month was the most you could get. It's very similar to the US. They have different amounts down there, but it's a similar kind of system.

Bobbi Rebell:
So you had four years, which goes to your book, four years to get to the Olympics. How much would you say you invested in preparing for the Olympics? What does it cost to get to the Olympics starting basically from scratch?

Jeremiah Brown:
It depends on how you do it. So for me, I knew I was going to need about $12000 of my own money to cover the shortfall in the first year. So when I first started I was going to get a little bit of funding from the government, I knew that, it was called development funding. Then the whole plan hinged on me performing better and better over time and getting up to that higher level of funding. So I was able to come through this without any debt and with expenses of each of those years of about, I'd say, between $25000 and $30000 of core living expenses. Then the team covered the travel and they provided some of the training, and some of the other expenses were already covered. So I just lived lean, and luckily as an athlete you're training so much that you're not spending a lot of money either.

Bobbi Rebell:
Right, and it's also psychological, it's important psychologically that you not be stressed out about money.

Jeremiah Brown:
It's huge. I've seen so many athletes who, it's going to be the hardest thing you do in your life anyways, just to try to get to the Olympics, and the last thing you need is to see yourself going into the red accumulating debt. The psychology is already hard enough, you don't need something else like that distracting you.

Bobbi Rebell:
So tell us more about the lesson here for people, for our listeners who have goals that they want to reach, especially when there's a very finite timeline, I mean, it was four years, that was it, there was a definite structure to this. It wasn't like you just wanted to go on forever. You wanted to reach this goal.

Jeremiah Brown:
I'm like you, Bobbi, and probably a lot of your listeners in that I think of myself as trying to be financially responsible, and I was thinking of my longterm plan, and what was my retirement horizon, and how much did I need to invest and all that. But I think sometimes when we get in this rut of totally deferring everything and becoming a slave to this sense of financial responsibility, and I think, I guess my lesson for the listeners is that you can do these, you can chase these personal dreams without it totally destroying your financial plan. I'm back on track to where I was pre-games. I think if you have a well planned strategy and you're willing to invest in yourself at any stage of life, it's something you're not going to regret.

Bobbi Rebell:
What was the reaction when you kind of left your job and said, "This is what I'm going to do."

Jeremiah Brown:
Well, it's funny, when you try to do this, like when you're chasing incredible goals, in fact, people around you all rally around you. The bank actually supported me, they said, "Okay, you can take a leave of absence." I ended up taking, I think it was a record for this bank, it's TD Bank, one of the biggest banks in Canada, and I think I ended up being on a leave of absence for 18 months, and the policy was up to six months, so they were really behind me and they actually supported what I wanted to do.

Bobbi Rebell:
First of all, congratulations so much, it's so exciting, and I love the fact that you actually came back with a medal, because sometimes people invest so much and unfortunately they don't turn out as well as your dreams did. So I just wanted to make sure to really congratulate you, it's just amazing. And congratulations on your book, we're going to talk more about that in one sec. I want to get your money tip though, because you talked about your young son, your son is now 12 years old, tell us your money tip because it has to do with when you're out with your son.

Jeremiah Brown:
All right, so my son and I, you know, we travel quite a bit for his sports.

Bobbi Rebell:
Is he a rower also?

Jeremiah Brown:
Well, not yet. But he's playing basketball, he's on the city basketball team for his age group. So we're going to tournaments a lot, we're traveling for his sports, and yeah, we need to stop and we need to eat while we're on the road. One of the ways I try to teach him and save money is to just ask for a cup of water at the restaurant, whether it's a fast food place or anywhere, just say, "Can I just have a glass of tap water?" Maybe it's a little embarrassing for him, but it's just trying to teach him that you can save incrementally here and there and that's a good place to do it. Don't buy the $4 or $5 fountain pop, just get a cup of water, it's free, and enjoy your meal. And healthier and better for the environment.

Bobbi Rebell:
That's a really good point, I'm glad you said that, because all of those plastic bottles are very bad for our environment, and sometimes they can even give it to you in a glass, not a disposable cup, which is even better. So it's important to save money and save the environment. Tell me more now about The Four Year Olympian, your new book.

Jeremiah Brown:
Okay, so this book, it's The Four Year Olympian, and it took me five years to write the book about the story.

Bobbi Rebell:
So, wait, wait, it took you longer to write the book about your four year journey to the Olympics than it did to get to the Olympics?

Jeremiah Brown:
It did. It was the second hardest thing I've done in my life, and it was just difficult in a different way, it's sort of an intellectual kind of masochism as opposed to just a brutal physical and mental effort. So it's essentially a memoir from when I became a young father at the age of 19 and I was faced with this, to me it felt like a predictable path in life, and I still felt like I had potential as an athlete. I went and chased this dream, and really the book is an exposition on overcoming self doubt, and what happens when you enslave yourself to a goal, like I did.

Bobbi Rebell:
You allude to struggle there, I know you were a young father, it sounds like it was unexpected, what other struggles did you have earlier in life?

Jeremiah Brown:
Well, I got into a little bit of trouble when I was 17. I guess I technically was a juvenile delinquent. I took a prank too far in high school and I was actually facing some prison time. I had to go through this court process. What I did was I actually, I stole some pittas from a Pita Pit delivery person with a friend, and we thought it was just going to be something we could laugh off. But I ended up going through this whole process of facing actual prison time, and it was a really pivotal time in my life where I thought, "Geez, you know, I'm a good kid, I just screwed up, and this is not who I am." So I came out of that with a bit of a chip on my shoulder and I wanted to prove to myself and to others, you know, as a young man back then, I just wanted to show that I had way more potential than sort of the reputation that I'd gained after that slip-up.

Bobbi Rebell:
Well, you have certainly proven yourself, Jeremiah, we are so happy for you and so excited to read more about your journey in your book, The Four Year Olympian, where else can people follow you and learn more about you and all of your current successes and your future successes? Because we're so excited to see what you do next.

Jeremiah Brown:
The best place people can find me is going to the book website: the4yearolympian.com, that's with a numeral 4, and you can find me there.

Bobbi Rebell:
Wonderful, and on social media?

Jeremiah Brown:
I'm on Twitter, @JeremiahFBrown, and I'm on Instagram, just started, I'm working on it.

Bobbi Rebell:
Baby steps, it's okay.

Jeremiah Brown:
That's BrownJF24.

Bobbi Rebell:
Amazing. Thank you so much for sharing your story and being a part of Financial Grownup. We really loved having you.

Jeremiah Brown:
Thank you, Bobbi.

Bobbi Rebell:
Jeremiah was able to focus on his training because he had a financial plan in place, and he is right, for athletes or anyone working intensely towards a goal, financial stress is one distraction you don't want to be fighting up against. Financial Grownup tip number one: don't be so quick to quit your job to live your dream if you can avoid it. Jeremiah took a leave of absence, and because he had been a strong employee and was valued by his company, because he got them on board and they were with the program, he was able to take a much longer leave of absence than was in their official corporate policy. He knew he had something to go back to when he needed it if he wanted. Don't assume your employer will stick to the exact policy and won't give you more if you ask. Ask, the worst they could say is no. But having their support and having the financial security of knowing you have a job to go back to, if you want to try something like going for the Olympics, is going to be priceless.

Bobbi Rebell:
Financial Grownup tip number two: don't keep your money saving tips to yourself, including your kids. Jeremiah's tip about asking for a cup of tap water instead of buying soda or bottled water was spot on. But even better was the fact that he was teaching his 12-year-old son painless ways to save money.

Bobbi Rebell:
Great episode from Jeremiah. Don't forget to pick up his book, The Four Year Olympian. It is brutally honest and will really take you into what it takes to reach the podium at the Olympics or achieve any big dream that maybe seems impossible at the time. Hit the subscribe button if you have not already and be in touch on Twitter @BobbiRebell, on Instagram @BobbiRebell1, and on Facebook my author page is Bobbi Rebell. And if you want to be a guest on the show, a reminder, we are going to start having listener episodes once a month. Send us your money story and your money tip that you would share, to: info@financialgrownup.com to be considered. I hope you all enjoyed Olympic silver medalist, Jeremiah Brown's story, and that we all got one step closer to being Financial Grownups.

Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart, and is a BRK Media production.