Clever Girl Finance’s Bola Sokunbi is famous for saving $100k on a $54k salary in about 3 years. But then she started dropping $3,000 on a massive collection of luxury handbags, most of which she never even used. 

In Bola’s money story you will learn:

-How she saved more than $100,000 on a salary of just $54,000 in three and a half years

-The side hustle that helped her reach that goal

-How after she reached that goal, she made a very unexpected spending splurge

-The fascinating reason, looking back, that she went down that path and kept going!

-The moment she woke up and realized she had to make a change

-Exactly what she did to get back on track and make a profit in the process

-The regret she had despite making money on her debacle

-Why she thinks so much about Amazon stock

In Bola’s money lesson you will learn:

-Why keeping her handbags in top condition was the key in getting a solid return when she went to sell them

-Other ways to maintain the value of resale able luxury goods like handbags

-Her take on investing in goods like handbags compared to the stock market and corporations

In Bola’s money tip you will learn:

-Ways to get luxury goods like handbags for less money without compromising quality

-Bola’s favorite pre-owned goods resources

-How friends can trade or sell handbags to each other

-Bola’s new strategy for buying expensive handbags

In my take you will learn:

-Why I compare Bola’s handbag venture to winning the lottery

-The difference between saving money and building wealth

-How to sell luxury goods like handbags, as well as other things you can sell, like baby strollers

-Why I do not promote buying fake goods as a cheaper option

Episode links

Bola’s website: CleverGirlFinance.com

Bola’s podcast: Clever Girls Know

Follow Bola!

Twitter Clever Girl Finance

Instagram Clever Girl Finance

Facebook Clever Girl Finance

LinkedIn Bola Sokunbi

 

Also mentioned in the show:

Vestiare Collective

Fashionphile

Rent the Runway

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Transcription

Bobbi Rebell:
Support for Financial Grownup with Bobbi Rebell and the following message come from TransferWise, the cheaper way to send money internationally. TransferWise takes a machete to the hefty fees that come with sending money abroad. Test it out for free at transferwise.com/podcast or download the app.

Bola Sokumbi:
I've always been a handbag junkie. It's just something about leather. Like the smell of fine leather that just ... I don't know.

Bobbi Rebell:
You're listening to Financial Grownup with me, certified financial planner, Bobbi Rebell, author of How To Be A Financial Grownup. You know what, being a grownup is really hard especially when it comes to money, but it's okay. We're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:
Hey, friends. This is one of those, "She did not do that," episodes. My guest was a champ at saving money on a very low income, but once she had that money, things took in unexpected turn and then there was yet another unexpected twist to the story. Bola Sokumbi is a certified financial education instructor and the force behind the very popular, Clever Girl Finance, a website and podcast that empowers and educates women to make the best financial decisions for them. Here is Bola Sokumbi.

Bobbi Rebell:
Bola Sokumbi, you're a financial grownup. Welcome to the podcast.

Bola Sokumbi:
Thank you for having me. I'm excited to be here.

Bobbi Rebell:
I am such a fan of yours. First of all, in addition to being a money expert, you are the force behind Clever Girl Finance, which is a website and a podcast. It started after you. I don't even know how you did this. You saved $100,000 in three and a half years on a salary of, I want to say, about $50,000?

Bola Sokumbi:
Yeah. I was making $54,000 before taxes.

Bobbi Rebell:
Wow. Give us just the high level. How you did that.

Bola Sokumbi:
I basically got lean and mean with, probably, my finances. I contributed to my retirement fund from my employer because I knew they were offering a match and that was a way for me to get some free money. I kept my expenses super low. I avoided my friends and stayed home. I wasn't going out to eat very much. I wasn't buying alcohol. I was the-

Bobbi Rebell:
Temporarily, right?

Bola Sokumbi:
Temporarily.

Bobbi Rebell:
Right.

Bola Sokumbi:
I was in a steady ramen noodles and coke diet. I focused on saving 40 to 50% of my paycheck and anything extra.

Bobbi Rebell:
Wow.

Bola Sokumbi:
I save my tax returns, my bonuses. I try to save as much as possible. I also started a side hustle. I started a wedding photography business, which really helped to increase the amount of money I was bringing in. That helped contribute to me being able to save that amount of money. Finally, I avoided credit cards as best I could. I, instead, used a charge card that require me to pay my balance in full every month. That kept me really mindful about my spending, but overall, it was really just setting the intention that I wanted to save and I wanted to challenge myself to save six figures. I put my mind to it. I gone to that focus and three and a half years later, I was able to save that $100,000.

Bobbi Rebell:
So smart. In full details, if anyone wants, go to Clever Girl Finance. I want to talk about your money story that you brought because Bola, this is like an incredible story given what you just said.

Bola Sokumbi:
Yeah.

Bobbi Rebell:
Here you are. You got $100,000. You're hustling with a side hustle. You're eating ramen noodles. You're doing everything intentionally, maxing out your retirement account to get the max. What do you do? You start buying $3,000 handbags. Tell us what, what.

Bola Sokumbi:
Holla.

Bobbi Rebell:
What?

Bola Sokumbi:
Let me break it down. Basically, I got to this point where I had saved a ton of money. I had a lot of money in the bank. Actually, at the end of the four years, I had about $150,000 saved. I was making more money. I had my business. I gone raising at my job. I was earning, now, well over six figures at this point. I was like "Wow, I have all this money. I maxed out my retirement savings. I'm still meeting my savings obligations. I just have to treat myself." I've always been a handbag junkie. It's just something about leather, like the smell of fine leather that just ... I don't know.

Bobbi Rebell:
I personally would've bought a pint of Haagen-Dazs if I wanted to treat myself but okay. $3,000 handbags.

Bola Sokumbi:
I went all the way, yes. I got my first designer handbag like "Oh my God, this is amazing. It's beautiful. I bought this in cash. I love it."

Bobbi Rebell:
What was it? Describe it.

Bola Sokumbi:
It was a Channel Jumbo in black caviar leather with gold hardware, classic, beautiful.

Bobbi Rebell:
Okay. I wouldn't know.

Bola Sokumbi:
I got the one. Should've been enough, but then I was like well, few months later, I have all the spare money. I'm still saving. I didn't know what to do. I want to invest, but I don't need to invest that much. I'm going to buy another designer handbag. I got to the point where I was buying several handbags for maybe three or four years. To me, it was fine because I was still saving. I was still meeting my obligation.

Bobbi Rebell:
How much do you think you spent in total, Bola, on the handbags?

Bola Sokumbi:
Oh my goodness. I don't know. If we were to have an Instagram competition on who could grab their handbags steady for the next 30 to 60 days, I would win, every time.

Bobbi Rebell:
Wait. Wait. You're going to have a different handbag every day for 30 to 60 days?

Bola Sokumbi:
Yeah, I could. Yes.

Bobbi Rebell:
Oh my gosh.

Bola Sokumbi:
I could've. I have a lot of handbags. I had them in different colors-

Bobbi Rebell:
Were they just sitting in the closet? Were you taking them to work? What was going on with the handbags?

Bola Sokumbi:
That's the sucky part. I maybe use like two or three. Well, I was exaggerated. I didn't have 60. Exaggerating. About a month. Let's say, a month. I didn't really use them. That was a disappointing factor. I'm one of those people that believe that if there's something that you like and it's something that you're going to use, go for it as long as you plan it out financial, but I wasn't using them. They did not make financial sense for me. I was using like one or two of them, and then maybe the others, I would look at or wear to a baby shower for 25 minutes and it goes right back into the closet. It did not make any financial sense. Fortunately, for me, at the time that I purchase them, for those of you who are into handbags, knew that there have been a flurry of price increases especially with the higher end luxury brands.

Bola Sokumbi:
At the time I bought the handbags, I bought them before the crazy price increases started. I got to a point where I was like "Okay, this doesn't make any sense." I will look in my closet and all I would see would be dollar bills stacked up. My husband is like "You need to let these go. You don't even use them. It doesn't make sense. You feel so guilty about having them because you're not using them." I took it upon myself to sell almost every one of them. I still have a few. The ones I use. It was really hard to sell them because I felt like I was selling my children. It's crazy. When I think about it, it's ridiculous, but I sold them. Luckily, for me, because of the price increases, I was able to sell them for a lot more than I purchase. That very first Channel handbag, the black jumbo I just described with caviar hardware, I paid $2,900 for it and I sold it for $5,500.

Bobbi Rebell:
Oh my goodness. Only you, Bola, would actually turn a cringeworthy shopping habit into a positive investment experience.

Bola Sokumbi:
However, Bobbi, to the point you asked me before we started recording was, I made money but when I think about it, I really didn't make that much money because one of the things that trigger me to start selling those handbags was Amazon stock. I realized that if I had spent all that money I spent on those handbags on Amazon Stock, I would've had times 100 of what I had spent on handbags. Not just doubling my money. I would've like times 100 it, right?

Bobbi Rebell:
If you had actually bought Amazon Stock, but truthfully, how much do you think ... do you think you spent $90,000 on handbags?

Bola Sokumbi:
Oh, I don't know. Over a three to four year period, I spent a lot of money.

Bobbi Rebell:
Okay. You bought 30 handbags at $3,000 each.

Bola Sokumbi:
Yeah. I had about 30. They were not all the same price.

Bobbi Rebell:
Okay.

Bola Sokumbi:
They were not all $3,000 handbags.

Bobbi Rebell:
What was the most expensive one?

Bola Sokumbi:
The Channel handbags I had. They were about in the $3,000, $3,500 range at that time. Now, they're not anymore. They're about 6 to $7,000 now.

Bobbi Rebell:
Wow.

Bola Sokumbi:
I don't own any more handbags by the way.

Bobbi Rebell:
What is the lesson from this beyond the fact that there was a time in life when investing in handbag was actually an appreciable asset? Still, they probably know. I don't know the market, but anyway, beyond the fact that it actually turned on to be a good investment.

Bola Sokumbi:
I wouldn't even describe as an appreciable handbag because for me, it was just purely for the fact that I was not using them. No one is going to pay you top dollar for a handbag that has been worn and beat up. If you're buying something, I believe that you should be using it. Lesson for this is cost per wear. You can have 100 Channel handbags if you want to have them and if you can afford them and you're paying for them in cash and it's not taking off your financial goals, but what is your cost per wear. How often are you using them? Are you getting your money's worth? If you buy a handbag for $3,000 and you wear it once, then that one time you wore it cost you $3,000 and that makes no sense. If you buy this handbag and you wear it 3,000 times over four years, then that handbag cost you $1 or maybe it comes down to cents and pennies and that starts to make more sense because as opposed to buying $25 handbags over that three-year period and use that one handbag over that time and you get your cost per wear.

Bola Sokumbi:
To me, cost per wear is really important. That's how I plan out my wardrobe. I still buy fancy things, but I have to be using them. I have to get my cost per wear down to pennies for it to make sense. I know when I see something if I'm going to use it or not. Understand your cost per wear. People may think, "Oh, buying handbags is crazy," but people spend their money on different things. For me, it was the handbag thing. Some people spend their money on electronics, on cars, on things that they don't necessarily use like having a second car in your garage that you drive on Saturday is not good to drive per wear.

Bobbi Rebell:
The handbags make you feel good.

Bola Sokumbi:
Yeah. I would pick a handbag over a lot of things. That was me. That was a lesson I learned. I put the money right back into my investment accounts. I was better for it.

Bobbi Rebell:
Let's stick with the handbag thing. What is your money tip, your everyday money tip for everyone?

Bola Sokumbi:
I would say that if you are a handbag girl like me, no shay, no judgment, find ways to get the handbags that you like at a cheaper cost or without putting out so much money. For instance, Bobbi, you and I talked about Rent the Runway. You really like that. If you want to actually own them, you can think about getting them preowned from sties like Fashion File or Vestiaire Collective. There's a bunch of different ones that are reputable that sell authentic products or even local consignment stores in New York. There's a ton of them. Or buying them off of friends who are trying to let go of their handbags or trying to recycle their wardrobe. Those are great ways that you can get luxury at a lower cost. You can also wait until some of these handbags go into the sale and purchase them that way.

Bobbi Rebell:
Right. Because a lot of them are really classic.

Bola Sokumbi:
Yes. It's all about buying something that you know you're going to use for a long time. I tend to avoid any trend pieces because I don't want to be out of fashion next year after spending all this money on it. I buy bags that I can carry forever. That's what I do. Every purchase I make right now, I carry that bag to shreds, basically.

Bobbi Rebell:
Definitely. Get that cost per wear down. Where can people find you and learn more about Clever Girl Finance?

Bola Sokumbi:
Yeah. You can find me on my website at clevergirlfinance.com, on Instagram at Clever Girl Finance, on Facebook, Clever Girl Finance. I also have a podcast called, Clever Girls Know. You can search for it on iTunes, Stitcher, Sound Cloud. You'll find it there as well.

Bobbi Rebell:
I think everyone should definitely check all of that out. I am a big fan. Thank you so much, Bola.

Bola Sokumbi:
Thank you for having me, Bobbi.

Bobbi Rebell:
Hey, friends. Except for the fact that she was ironically able to sell the handbags at a profit, this whole thing reminds me of what happens when people inherit a ton of money or they win the lottery and then they just don't know what to do, so they go shopping. Financial Grownup tip number one, Bola was great at accumulating money but she was selling herself short when it came to building wealth. She was meeting her goals in terms of saving and investing and all that, but that doesn't mean she couldn't move the goal post given the resource that she had and make even more ambitious goals. Not a problem to buy a bag that you can afford, but she wasn't even using most of them. Bola is very specific that, well, they ironically went up in value if she had invested the money. In her case, she talks about Amazon Stock, she would've made a lot more money. Of course, you could lose money in the stock market. There's no guarantee of that. It's just something to consider.

Bobbi Rebell:
Financial Grownup tip number two, if you do buy luxury goods and you aren't using them, it is easier than ever to sell them, so many resources online. You may not make as big a profit as Bola did, you may lose money but you're still going to get some cash. I have sold some bags on the real wheel. I've been happy to have the cash even though it went for less than I paid. You can also buy slightly used bags there at a discount if you want them. As I've said before, you can rent them at Rent the Runway or other similar websites. I will leave some links in the show notes for you guys. Given these resources, I would also urge you to stay away from the fakes. It undermines the economy and the business of the companies that produce the real thing. Don't buy fake bags. Also, it is illegal.

Bobbi Rebell:
We want you to be a financial grownup. Send us an email to info@financialgrownup.com if you want to be considered for one of our monthly listener episodes. Just tell us what the money story is that you want to share and your everyday money tip. If you have not already, please rate and review the podcast on iTunes, Apple Podcast. That helps others discover us and grow the community. It is truly appreciated. Make sure to subscribe so you don't miss any upcoming episodes and follow me at Bobbi Rebell on Twitter @ bobbirebell1 on Instagram and on Facebook, I am at Bobbi Rebell. Bola is the best. I am so appreciative that she was brave enough to get really candid. She definitely got us all one step closer to being financial grownups.

Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media Production.

After an early divorce set Kayla Sloan on an emotional spending binge and into debt, she discovered she could help herself, by working behind the scenes helping a growing market of entrepreneurs- and then becoming one herself.  

In Kayla’s money story you will learn:

-How her marriage, at age 19, had on her financial behavior

-The way Kayla’s desire to spend, contrasted with her husband’s push to save money, and the conflicts that resulted from those differences. 

-Kayla’s emotional spending after the marriage ended after less than a year

-How Kayla managed the cash flow challenges once she was divorced

-The moment she realized she had hit rock bottom, with $10,000 in credit card debt and just $3 in her banking account

-How her total debt moved into six figures by age 21

-The solution she found, that has morphed into a successful entrepreneurial venture

-What virtual assistants do, and how entrepreneurs can tap into that resource

In Kayla’s lesson you will learn:

-How simply filling up her time with an exciting new venture was enough of a distraction to stop the emotional spending

-How Kayla came up with specific ideas for slashing her debt, and what were the most effective techniques

-Why Kayla also prioritized increasing her income, so she would still be able to enjoy responsible spending

In Kayla’s money tip you will learn:

-Why you should not save your fancy stuff (if you have it) for special occasions

-How she made the most of all the fancy wedding presents she did not use during her marriage, including appliances

-How to avoid buying new things, when you already have things in your home that can get the job done, even if they are not what is conventionally expected

-How to tell if you need a virtual assistant, and how to get yourself ready to onboard a VA. 

In My Take you will learn:

-How to learn the value of your time, and decide if you should outsource aspects of your business

-Where to get fancy stuff to use if you did not get it as a gift for a wedding or special occassion like Kayla. 

Episode links:

kaylasloan.com

Twitter @kaylarsloan

Instagram @kaylarsloan

Facebook @krsloan

Kayla's course on How to be a Virtual Assistant and Make $10k a Month

You can buy vintage dinnerware, crystal, silver and other collectables at places like Replacements.com, Chairish.com and even TheRealReal.com

  

After an early divorce set Kayla Sloan on an emotional spending binge and into debt, she discovered she could help herself, by working behind the scenes helping a growing market of entrepreneurs- and then becoming one herself. In this Financial Grownup podcast episode you'll learn how you can tell when you need a virtual assistant. #Entrepreneur #VirtualAssistant #Debt

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Transcription

Announcer:
Support for Financial Grownup with Bobbi Rebell and the following message come from TransferWise, the cheaper way to send money internationally. TransferWise takes a machete to the hefty fees that come with sending money abroad. Test it out for free at transferwise.com/podcast or download the app.

Kayla Sloan:
I went into total rebellion mode. I adopted a pet kitten. I went to the mall during every spare moment I had when I wasn't working or in class, and racked up about $10,000 in credit card debt and had only about $3 in my bank account.

Bobbi Rebell:
You're listening to Financial Grownup with me, certified financial planner Bobbi Rebell, author of How to Be a Financial Grownup. And you know what? Being a grownup is really hard, especially when it comes to money. But it's okay. We're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:
What to know more about how those super successful entrepreneurs pull off their busy schedules? Well, there's usually someone called a virtual assistant behind the scenes keeping everything going. Stay tuned to learn more about how our guest tapped into that need to pull herself out of an emotional spending cycle.

Bobbi Rebell:
First, a couple of announcements. We are having a little competition here. It is about the video promos that you see on social media letting everyone know about the episodes. We've gotten amazing feedback about them and people asking how can they get one. So if you want one for your business or just for yourself, share them, retweet them, repost them between now and July 1st. Whoever does it the most, we will declare you the winner and we will make you a promo for your business or just for you.

Bobbi Rebell:
Also, we want to welcome the new listeners here and thank returning listeners. So glad you are joining us. We keep the podcast short, usually around 15 minutes. The idea is that we're all really busy and sometimes we only have little bursts where we can listen to a podcast, maybe we're running a quick errand, so we want to make it easy for you. And then, of course, if you have more time -- if you commute or you're running around town and want to listen to podcasts while you're doing other things throughout the day -- you can binge listen to three, four, five episodes for an hour or so and enjoy it that way. So whatever works for you, we're all about being flexible and fitting into your lifestyle.

Bobbi Rebell:
Now to our fantastic guest. She is tapping into a growing market need, entrepreneurs who need just the right amount of help but without the commitment of hiring someone -- usually in-person, full-time, where they have to get office space for and so on -- because the growing class of often solo entrepreneurs just need a little help sometimes for a project, sometimes a little longer. Kayla Sloan discovered she had a unique talent for tapping into this demand when she found herself with just $3 in her bank account and growing pile of debt, and needed to find a way out. Here is Kayla Sloan. Hey, Kayla Sloan. You're a Financial Grownup. Welcome to the podcast.

Kayla Sloan:
Thanks for having me.

Bobbi Rebell:
I am excited to have you on because you have tapped into a niche that is so cool in this ever-emerging gig economy because you help entrepreneurs.

Kayla Sloan:
Yes, I am a consultant in the virtual assistant space, and not only do I train people who want to become virtual assistants, but I also work with business owners who are in need of a virtual assistant. So I help them identify what they can outsource so they can up-level their businesses and find a great virtual assistant that can help them get there.

Bobbi Rebell:
Genius. All right, so let's talk about your money story. Sadly, it is something so many of us can relate to, and that is going through things like a divorce, broken relationships, and the financial impact that they can have. In your case, you had $3 in the bank. You basically started emotionally shopping, but that was in reaction to what was going on in the marriage. Tell us more.

Kayla Sloan:
So this story really started when I was about 19-years old. I got married very young and went off to college. I was attending school and he was working, so I wasn't really earning very much money at that time. I had a student internship that paid about $10 an hour is all. And so since he was earning the majority of the money, it really felt like I needed to ask permission whenever I wanted to spend money on anything. Since he was a saver and I was a spender, there was always a lot of conflict around money in our relationship. At the time, I really felt as if I couldn't purchase anything without asking permission, which is never a fun feeling, especially if you are a spender. So fast forward a few months and we actually ended up getting divorced.

Bobbi Rebell:
The marriage was less than a year, right?

Kayla Sloan:
Yes, just under a year. And we had no kids or property to split up, thank goodness, because that would have made it much more difficult I'm sure. I've talked to a lot of friends who've been in that situation. Anyway, we split up and luckily I was able to take the assets with me that I had brought into the marriage; it's just my vehicle, household belongings, things like that. And even my retirement account was intact.

Bobbi Rebell:
So this is interesting. So you were actually in okay financial shape when the marriage actually split up.

Kayla Sloan:
Yes. I really didn't end up that bad off. I was kind of struggling to pay the bills with an immediate cashflow because of only working part-time and suddenly having to pay the rent by myself.

Bobbi Rebell:
But then the trouble came with this emotional shopping, which was really ... This is interesting. It was reactive to the fact that he was so controlling with your finances during the marriage, so then you went the other way.

Kayla Sloan:
Yes, I went the absolute other way. I went into total rebellion mode. I adopted a pet kitten. I went to the mall during every spare moment I had when I wasn't working or in class, and racked up about $10,000 in credit card debt and had only about $3 in my bank account.

Bobbi Rebell:
Oh, my goodness. And of course, then comes graduation time and there's even more debt, correct?

Kayla Sloan:
Yes. Graduation brings on more debt for most people. As you and I both know, student loans are a huge problem. I was lucky in only having about $8,000 of student loans when I graduated, making a total of $18,000. But then I turned right around at age 21, right after graduating, and bought a house for $120,000, so I really was feeling that financial pinch after I graduated.

Bobbi Rebell:
So total debt ... I'm trying to do the math here. $140,000?

Kayla Sloan:
Yeah, pretty close. Pretty close.

Bobbi Rebell:
At age 21, with income of about 10 bucks an hour still?

Kayla Sloan:
At that time, I did land a full-time job after graduation, so my take home salary was probably about $25,000 plus benefits.

Bobbi Rebell:
What I like about this story is that you turned things around basically by starting to think like an entrepreneur. So tell us, fill us in on the rest of what happened.

Kayla Sloan:
Yeah. So I started looking for ways to earn extra income and stumbled upon the world of freelance writing and virtual assistant work. And virtual assistants are basically people who work behind the scenes and help entrepreneurs grow and maintain their businesses. And so I started doing this because I love organizing things and helping people create systems, and really working through some of those problems that entrepreneurs typically struggle with. And after doing it on the side for about 12 months, I was earning the same amount from my part-time business as I was making at my full-time job. So I actually quit my job.

Bobbi Rebell:
Love that. And now you are growing that into a full-blown consulting firm, which is amazing and something that so many entrepreneurs really need these days.

Kayla Sloan:
Yes. I am so excited about this. So I started training people who wanted to be virtual assistants, but then I realized there was a need on the other side for connecting entrepreneurs with those virtual assistants. I find that a lot of business owners struggle with finding someone they can trust, someone who's already trained and knows how to step in and get to work, and so that's where I try to fill that void.

Bobbi Rebell:
Let's talk about what the lesson is for our listeners from this story because you basically were able to stop the emotional spending and then turn that into your motivation to start your own business and basically control your income flow. So what is the lesson for our listeners? And especially, how do you stop that emotional shopping?

Kayla Sloan:
Oh my gosh, stopping the emotional shopping can be so, so hard. But for me it was really about finding something else to fill up my free time, which ended up being my business.

Bobbi Rebell:
So it all came together. So for listeners, what can they do? After shopping, shopping, shopping, how do you come up with something? Do you have a technique? Is it just surfing the internet? What was it that got you this idea?

Kayla Sloan:
Yeah. My first ideas did come from surfing the internet. I did some of those classic things like cutting up the credit cards and putting the rest on ice and all of those kinds of things. And they sound crazy, but they work.

Bobbi Rebell:
So you did those things, and then you just decided that you had to up your income?

Kayla Sloan:
You know, you can only be so frugal. There's only so many things you can cut from your budget, especially if you start to feel deprived. And as a spender, I liked to spend money. I liked my lifestyle, so I decided that I also had to find a way to increase my income because I didn't want to cut anything else from my budget.

Bobbi Rebell:
So your money tip has to do actually with kind of a splurge with things that you already have, which actually is very relatable for many people who get divorced and have a lot of wedding presents that maybe are still unopened, not that I would know anything about that kind of thing. But a lot of times, we get fancy stuff for our weddings or graduations or all kinds of special occasions, and then it just sits there because there's never an occasion that's good enough for this stuff.

Kayla Sloan:
Exactly. That's exactly what I found was, I was going through my divorce, I had all these beautiful that I had received for my wedding, and since I was super broke I didn't have any money to spend. So my tip and the way I that I decided to treat myself, rather than spending is that I started using things I already had. So instead of saving my nice dishes that I got for my wedding and using cheap ones every day, I decided I was going to just use the pretty ones. They make me feel happy.

Bobbi Rebell:
And why not? We're all so busy saving for these magical events that are going to happen, and then we don't ever use all this stuff that we have.

Kayla Sloan:
Exactly. And it just sits there and collects dust, and there's no point in that.

Bobbi Rebell:
So what are some other examples of things that you used that people can relate to?

Kayla Sloan:
I said my nice dishes, and then I also used all of those kitchen appliances that never get brought out. And I decided I was going to make some of my favorite meals instead of saving them for a special occasion or saving them when I had guests over and things like that. I'm a big foodie, so those are probably two of the biggest things for me.

Bobbi Rebell:
Let me ask you just quickly, how do people know if they need a virtual assistant? Because I think that's something that confuses people, is where is the tipping point where you're at the point where you need somebody, and are there certain things to look for?

Kayla Sloan:
Yes. So the first sign that you need a virtual assistant is that things start slipping through the cracks. If you find yourself as an entrepreneur or business owner with more things to do than time to do them, then you definitely need to bring someone on. For entrepreneurs, it can be difficult because you don't want to bring someone on and get stuck paying them if you have busy seasons and slow seasons, so a virtual assistant can really help fill that void because you can kind of pay as you go; pay for a certain number of hours per month, and then if you have extra work, you can buy some more. So it's a lot easier than hiring an employee for a set number of hours no matter what.

Bobbi Rebell:
And what are some specific things that people can outsource to a VA?

Kayla Sloan:
A lot of people start with social media because they find that social media is something that takes up a lot of their time and can easily be outsourced to a virtual assistant. I know a lot of other things are blog post research; sometimes they'll bring on someone to do outlines and things like that. And then also a lot of people who have podcasts use virtual assistants, hint hint.

Bobbi Rebell:
For what kinds of things?

Kayla Sloan:
They will help with show note creation, transcription. They can help with, again, social media when it comes to your podcast as well, so a lot of different things.

Bobbi Rebell:
And what do VAs typically run? What's the range that people would expect to pay?

Kayla Sloan:
For a U.S.-based virtual assistant -- which I think is important to make that clarification -- you're probably going to be looking at as little as $15, but probably as much as $40 or more if you have someone who's very experienced.

Bobbi Rebell:
Tell us more about where people can find you and the kind of things that you are doing, and how people can use your services.

Kayla Sloan:
Sure. My main website is at kaylasloan.com, and that is where you can find out more information about how to work with me to get connected with a virtual assistant. Or if you're wanting to be a virtual assistant, we can connect there as well. And I'm also all over social media.

Bobbi Rebell:
And your handles?

Kayla Sloan:
Are all the same: @kayla-r-sloan.

Bobbi Rebell:
Kayla R. Sloan, very important. Well, thank you so much, Kayla Sloan. This has been absolutely wonderful, and congratulations on your growing business.

Kayla Sloan:
Thank you so much. I hope you have a great day.

Bobbi Rebell:
Hey friends, so here's my take. I love what Kayla is doing for entrepreneurs and for the virtual assistants that are so important to their success. Financial Grownup tip number one: consider outsourcing. Whether or not you are an entrepreneur, think about the value of your time. If you're running a business, maybe you're running a household, consider the best use of your time. Outsourcing may be hiring a babysitter if you're a parent trying to grow a business from home, or if you're an entrepreneur trying to do everything. Sometimes you're better off doubling down on your strength, say sales, or anything that directly has to do with your clients, and it may make sense to have a VA do things that are more administrative in nature, like the billing. Weigh the cost. The great thing about a VA is that you can often hire them on a project basis, so you're not locked in the way you would be if you hired a full-time assistant.

Bobbi Rebell:
Financial Grownup tip number two: I love Kayla's money tip to use what you have, even if it's super fancy. But here's my tip if you don't have all that fancy stuff but want to have the fancy stuff and maybe don't have the budget or want to spend the money to go and buy it in the store. You see all that fancy wedding gifts like China and crystal, well a lot of people don't really want it, or they inherited it and they want to sell it, they get rid of it, they just don't use it. So you can often get great stuff, fancy stuff, far less than the everyday stuff if you know where to look. Who doesn't like to feel fancy, right?

Bobbi Rebell:
So some sites to check out: Replacements.com -- they sell vintage and current dinnerware, crystal, silver, and other collectables. Also take a look at Chairish, like sitting on a chair, chairish.com. You can find vintage dinnerware at really amazing prices. They sell a ton of other stuff, including chairs, but also other furniture and vintage stuff; really nice stuff. I spotted a vintage Hermes dinner plate set that retailed for $2,000 and it was down to just 950 bucks. The Real Real, which is known for selling designer handbags and clothing, they also -- a lot of people don't realize this -- they also have things like dishes and serving stuff; high-end names like George Jensen, Tiffany, Vernadeau, all at massive discounts. So check those out if you like the higher end stuff instead of going for the everyday stuff that you may see in, whatever, the mall stores. I don't want to name names, but the everyday stores. You guys know what I'm talking about.

Bobbi Rebell:
Thanks to all of you for being part of our growing Financial Grownup community. If you're enjoying the show, consider leaving a rating and even a review on Apple podcasts. I know it seems like it's going to be really difficult, but it only takes a couple of minutes and it is really appreciated, and makes a big difference in helping other people discover the show. And of course, hit that subscribe button to make sure you don't miss any upcoming episodes.

Bobbi Rebell:
Please follow me on Twitter @bobbirebell, on Instagram @bobbirebell1; you can also DM me there. And then don't forget, if you want a custom video like the promos that we do for the show, join the competition. Share the videos when you see them. You can even see them now on the YouTube channel that we have set up, so just search for Financial Grownup with Bobbi Rebell, that channel on YouTube, and you can see the promos there and check them out that way.

Bobbi Rebell:
We have our first listener episode coming up in June. If you want to be on the show and have a great money story to share, email us info@financialgrownup.com. Tell us what money story you would share, and what everyday money tip you would like to share with our audience, and we will be in touch if you are chosen.

Bobbi Rebell:
Thank you to Kayla Sloan for sharing her story. We'll be watching how her business grows along with all the entrepreneurs that she is working with. So thank you, Kayla, for helping us all get one step closer to being Financial Grownup.

Announcer:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart, and is a BRK Media production.

When Brandless Co-Founder and CEO Tina Sharkey turned 30, she  didn’t want a birthday party- she just wanted the cake. Specifically a photograph of a walking birthday cake with legs that was by artist Laurie Simmons. Little did she know the significant role that work would play in her life. 

In Tina’s money story you will learn: 

-How Tina was able to re-direct her mom's budget for a birthday party to a work of art she had been eyeing

-Why the art meant so much to Tina

-The reason art is both a passion and an investment for Tina

-How she applies her art-buying philosophy to her entrepreneurial ventures

-What inspired Tina to start collecting art as a teenager

-How the art now has multi-generational significance

In Tina’s money lesson you will learn:

-The importance of commemorating milestones in life

-Creative ways to marking important moments including crowdsourcing

-Why she believes investing in significant items will have long term impact

In Tina’s money tip you will learn:

-Her grandmothers strategy for getting discounts, when things are not on sale

-The specific things tina’s grandmother would say

-Tina’s philosophy of never being afraid to ask

-How to get online discounts, even when you are in a store

-The new way Brandless is offering free credits to it’s consumers

In my take you will learn:

-Techniques to re-direct sincere, well intentioned gifts that miss the mark just like Tina did

-What to do if you are giving a gift and don’t know what to get someone

-The value of giving a memorable gift that will hold the test of time

-Why we should re-think the value of the brands we buy

EPISODE LINKS:

Learn more about Brandless on their website: Brandless.com

Follow Tina and Brandless!

Instagram: @tinasharkey @brandlesslife

Twitter @Tinasharkey @brandless

Facebook: Tina Sharkey  Brandlesslife

 

Here is a link to the fabulous birthday cake photo Tina bought!

Learn more about Laurie Simmons http://www.lauriesimmons.net/

As Tina mentioned, her art hangs at museums including Moma

 

---

Transcription

Bobbi Rebell:
Support for Financial Grownup with Bobbi Rebell. The following message come from TransferWise, the cheaper way to send money abroad built by the brands behind Skype, TransferWise takes a machete to the hefty fees that come with sending money abroad, so don't get stung by a bad exchange rate or sneaky fees, join the 2 million people who are already saving with TransferWise. Test it out for free at TransferWise.com/podcast, or download the app, it is the wise way to send money.

Tina Sharkey:
That piece of art has since appreciated tremendously in value, probably 100 times, in fact, I even found out that that photograph is now hanging in MoMA. All the art that I've ever bought have been appreciated tremendously in value, and I've only bought things that I thought were real investment pieces.

Bobbi Rebell:
You're listening to Financial Grownup with me, certified financial planner Bobbi Rebell. Author of How to Be a Financial Grownup. You know what? Being a grownup is really hard, especially when it comes to money, but it's okay, we're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:
That was Brandless CEO Tina Sharkey talking about a piece of art that has been very meaningful in her life and not just because its financial value has literally skyrocketed as in it's in museums, people. But first some quick housekeeping notes before we get to Tina's interview. First, welcome if you're joining us for the first time, and welcome back if you are returning. If you enjoy this show, please share with someone in your life that you think would also enjoy the podcast. For those of you who have spotted our video promos, want to win a custom one? Pretty easy. We are having a little experimental competition from now until July 1st, if you see them, share them on social media, share on Facebook, retweet, repost, all that good stuff. The winner of the competition will get a free custom video that could be for your business, for yourself. We're going to look at who is the most active in sharing those videos.

Bobbi Rebell:
By the way, this a very special episode, we are at episode 50, time flies. I'm so excited about this guest for this milestone show. Tina Sharkey, she heads up one of the most buzzed about brands out there, Brandless. So named because they take out what they call the brand tax sale, so sell everything for just $3. $3, you heard me right, they're pulling it off major retail disruption happening. Not such a surprise though, when you hear a little bit about their co-founder and CEO Tine Sharkey. She also co-founded the women's media site, iVillage. She headed up BabyCenter, so much more. Here is Tina Sharkey.

Bobbi Rebell:
Hey, Tina Sharkey, you're a financial grownup. Welcome to the podcast.

Tina Sharkey:
I'm so psyched to be here. Thank you for having me.

Bobbi Rebell:
You are the head of one of my favorite new companies, Brandless named. You have so many accolades. Ad Age startup of the year, Fast Company Most Innovative Company of the Year, I mean, we could basically spend the whole podcast talking about how loved your new company is. Tell us a little bit about what makes Brandless so special.

Tina Sharkey:
I think it probably, just starting with the name. I think the name definitely catches people off guard because they think "Wait, are you anti-brand? Are you not a brand?" I'm like "Wait a second, we are unapologetically a brand." We're just reimagining what it means to be one, one that's built in total collaboration with the community that we serve. One that its core belief system is about scaling kindness. One that's all about truce and trust and transparency, and most importantly, we're hoping people will live more and brand less. At Brandless, everything that we make at Brandless.com is non-GMO food, mostly organic, vegan, gluten free, clean beauty, EPA Safer Choice certified cleaning. Everything that we sell at Brandless is $3, even in our first 10 months of life, we feel like we're really making a dent in democratizing access to better stuff at fair prices, and we live by the belief system that who says better needs to cost more? We want to make better everything for everyone. That's what we do at Brandless.com, and we're having a great time doing it.

Bobbi Rebell:
I can't believe it's only been 10 months, I feel like it's already changed our culture so much. All right. Speaking of culture, art, let's talk about art, because that has to do with your money story.

Tina Sharkey:
It does. I am not an artist, but I definitely see the world in pictures. There's an expression in French called [foreign language 00:04:37], and [foreign language 00:04:39] means struck by lightning, but the French interpretation of that is like love at first sight. When you say to someone in French, like "I had a [foreign language 00:04:47]," it means you feel in love with someone at first sight. That's how I've always admired art, and loved art, and found art, was that, I admire a lot of art, but there's times when it's like a [foreign language 00:04:58], where I feel like "Oh my goodness, that is like needs to be in my life." Because, at the end of the day, we don't ever really own art, you just take care of it while you get to have it, because it should withstand the test of time. I've been collecting art with every saved penny, nickel and dime since I'm a teenager.

Bobbi Rebell:
You wanted to share the story of your first big piece of art, which you got because you were actually, your mom was going to throw a party for you, tell us the story.

Tina Sharkey:
Yeah, yeah. When I was turning 30, my mom wanted to make a special party for me. I said "You know what, mom? That's so kind and generous of you. I love that. But what I really want is I have my eye on this piece of art, and there's no way I can afford it. If you wouldn't mind, maybe we could just do a small like family dinner or something, whatever budget that you were going to spend on the party, if you would help me towards this piece of art, then it would be something that I could have forever." It was actually a photograph of a walking birthday cake, it's like that giant, giant birthday cake on legs, by the artist Laurie Simmons. It's like a birthday present, because I'll have my birthday every day by looking at this photograph.

Bobbi Rebell:
Oh, my gosh. I love it.

Tina Sharkey:
That was many years ago. That piece of art has since probably 100 times in value. In fact, I even found out that that photograph is now hanging in MoMA.

Bobbi Rebell:
Wow. It's something that you love, and it ended up being an investment as well.

Tina Sharkey:
Yes. All the art that I've ever bought, not that I've sold any. Actually, that's not true, I think I've sold two pieces. But all the art that I've ever bought have been appreciated tremendously in value. I've only bought things that I thought were real investment pieces.

Bobbi Rebell:
Do you approach art as an investment first or purely from love? Or do they naturally go hand-in-hand with you?

Tina Sharkey:
I think it's that [foreign language 00:06:51]. It's like first it's about love, and really, really feeling like "Oh my goodness. I can't sleep." Like art you don't buy like shoes or clothes, it's not something you just make an instant decision on, it's something that's considered, because you have to live with it for the rest of your life, or you know, that's the idea. When I first see it, and then I think about it, I think about how I would live with it, how would it be part of my own family legacy, my own family history. That particular one, the story is even deeper in that my son was late in his verbal skills, he was sort of a running toddler before he was really forming sentences. But the only two words that he had were happy birthday.

Tina Sharkey:
Happy birthday meant everything at that time. This photograph has so much meaning to me, because it was a picture of a birthday cake. Charlie was saying happy birthday all the time, and my mom gave me the money that she was going to spend on my birthday party, and I put this photograph in my will to give to my son, because it always reminded me that his first two words were happy birthday.

Bobbi Rebell:
What is the takeaway for the listeners. How can they apply this to their own lives?

Tina Sharkey:
I think the way to apply to your own life, not everybody loves art, not everybody wants to invest in art, not everybody has the home, or the walls, or wants to be in that way, but thinking about when there is a milestone in your life that you want commemorate, how can you use that milestone to really do something that either is an experience, or something that you can both love and express your joy, but also have something that can withstand the test of time. Not just be like if you're going to have that great bottle of champagne or whatever it is. Do you really want that or would you like something that you can have forever, for a longer period of time? Thinking about milestones and passion, but also investments and time, because those things can withstand the test of time.

Tina Sharkey:
Taking that longer term view and commemorating those milestones with savings, or with opportunities, or with crowdsourcing a gift rather than having everybody get you something small, maybe you put it in a pool together to invest in something that's really going to be something that you're going to have for a long, long time to come.

Bobbi Rebell:
What a great idea. You also have a great idea that I totally buy into for your money tip that you're going to share.

Tina Sharkey:
This is great. My grandmother, we called her the goddess of goodness, and she was seriously the nicest person you ever met in your whole life. But, she did not believe in paying retail. Wherever she went, it didn't matter whether it was the finest boutique on Madison Avenue, or TJ Maxx, or Target, she would always say "Is this in line for reduction?" I swear to you, nine out of 10 times, she would always get like a 10% discount, or they said "Oh, we have a sale coming up, why don't we'll give you the sale price now." Or "We'll let you know when this goes on sale." Or "You know what? We're happy to get that, given that you're buying two things, we'll give you the second one at a discount."

Tina Sharkey:
The money tip there is never be afraid to ask. There is no harm in asking. Likely, there is a discount to be had. One of the tips that my grandmother didn't know that I now use, which is very much in line with that, is that many physical retail stores also have catalogs or also have websites. Often, when you sign up at their websites, they'll say "If you sign up and give us your email address, we'll give you 10% off," or something like that. You can say to them in the retail store "Do you offer that discount upon signing up for your email on your website?" If they say yes, then you can often say "Would you mind applying that discount if I do that here, right now?" They often will give you that right there at the retail store.

Bobbi Rebell:
So smart. Another way to save money is something happening at Brandless right now. You have exciting stuff coming up, tell us.

Tina Sharkey:
We do. We do. Just less than a year into our life, we are just recently rolling out our referral program. If you have an account on Brandless, which costs nothing to set up, and you share Brandless with friends and the discrete code that you can get in your account page, you can give a friend a $6-credit towards building their Brandless box. When they use it, you get a $6-credit to building your next Brandless box. That referral, when you think about all the people in your network, and the fact that everyone deserves to have better and everyone deserves to have better fair prices, you can give them a running start, and for every friend that uses it, that gives you more Brandless dollars to use towards your Brandless box.

Bobbi Rebell:
Basically, free money. Thank you, Tina. Tell us more about where people can find out more about you and of course about Brandless.com, but also you.

Tina Sharkey:
If you want to find out about me, you can follow me on Twitter @TinaSharkey, you can follow me on Instagram @tinasharkey, you can follow me on Facebook, but I would say the most important thing, because it's not about me, is really go to Brandless.com and tell us about you, join our communities at Brandless on Facebook, join our community and follow us @Brandlesslife on Instagram, because it's not about us, it's really about you, and we want to highlight and spotlight and share the incredible stories of the awesome people in our community. If you have recipes you want to share, if you have stories you want to share, if there's a favorite Brandless product that you love, or if there's a product you'd like to see that you think should be Brandless, let us know.

Bobbi Rebell:
Great. I cannot recommend the website highly enough, it's very interactive, there's so much great content there. You will end up enjoying yourself spending lots of time there, and time well spent. Thank you so much, Tina Sharkey, this has been wonderful.

Tina Sharkey:
Thanks, Bobbi, have the best day.

Bobbi Rebell:
Okay, friends. That interview let me feeling pretty empowered as a consumer, and excited about the changes happening in the retail landscape. But here's my take on what Tina had to say about her experiences. Financial Grownup tip number one, we all have so many well-intentioned gifts, they're the things we just don't want, the gift-giver was really sincere, and we don't want to return them, or we give them for of course a lot of reasons, mainly you just feel bad about it, if you feel ungrateful, but you don't want it, and then it sits in your house forever. The truth is, when I give a gift, and I think when most people give gifts, they want it to be something that the receiver really wants. We don't want to miss the mark.

Bobbi Rebell:
Sometimes, it pays to be a little bit creative. This is just one idea, it can be tricky, but something to think about. One of my favorite presents ever is a very special Judith Ripka ring that my husband got for me when we were first dating. He was the one that picked it out, he went to the store, he made the choice, it was on him. However, that was after one of my friends discretely let him know the kinds of things that I would really like. He had some guidance. Because of that, he was able to get something that I just absolutely love and it's just perfect.

Bobbi Rebell:
Tina's mom was going to spend a whole lot of money on a party that frankly Tina just wasn't that into, what a waste of money that would've been. Thankfully, Tina spoke up. In the end, she was able to get a piece of art that she loved. It reminds her of her mother, it reminds her of that birthday, it has wonderful associations, it even is multi-generational now because of the way that her son has interacted with it. Even though she doesn't plan to sell it, the reality is she could, and she says it's gone up maybe 100 times in value. It was also a good investment. Of course, had she had the party, the money would've gone poof for something, again, she didn't really want.

Bobbi Rebell:
Financial Grownup tip number two. Rethink how much you're paying just to buy brand names. Tina of course does have an interest in pointing this out, it is totally true, and we're talking about that many of us mindlessly buy brand names. Think of things like medication where we have reservations about buying the generic version, which by law, literally has to have the same ingredients, and yet we, myself included, find ourselves often paying up for brand names, especially everyday household goods. We love our brands. But, just like Tina redirected her birthday party money, maybe think about it this way, if you redirect the money that you would save by avoiding paying the brand tax, and add that all up, think about what you could now afford. Just a reminder, I will always tell you if I have any affiliation, any ties to a company. I have no financial affiliation or ties to Brandless, I'm just a fan.

Bobbi Rebell:
Also, sticking to the birthday theme, I feel like we're celebrating a birthday here, the show turning 50 episodes. I can't begin to thank all of you for your support. Time goes so fast. Anyway, to learn more about the show, go to BobbiRebell.com/financialgrownuppodcast. You can also sign up for our newsletter, we don't send it out very often. I believe there's just too much email out there, so I try to be careful with it. But when we do send it, we make it meaningful. Hopefully you believe it's worth your time and enjoy it.

Bobbi Rebell:
Continue to keep in touch. I am on Twitter @bobbirebell, on Instagram @bobbirebell1, you can also DM me there, feedback, suggestions for the show, all that good stuff. On Facebook, my page is Bobbi Rebell. If you like the show, please take a moment to rate and review on Apple Podcast. Tina Sharkey is a total boss. I don't know about you, but I feel like I'm going to see little legs behind birthday cakes for a little while. Imagining it, I can't get the image out of my head. She emailed me a copy of the photo, so I'm going to try to paste that into the show notes. I don't know if it'll work, but I'm going to try ... I think it'll work. I'm going to try. You will get a kick out of the picture, if not, I'll certainly find a way to send a link so that you guys can see the image that she is talking about. Thank you, Tina Sharkey from Brandless for helping us all get one step closer to being financial grownups.

Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media production.

 

Clever Girl Finance’s Bola Sokunbi is famous for saving $100k on a $54k salary in about 3 years. But then she started dropping $3,000 on a massive collection of luxury handbags, most of which she never even used. 

In Bola’s money story you will learn:

-How she saved more than $100,000 on a salary of just $54,000 in three and a half years

-The side hustle that helped her reach that goal

-How after she reached that goal, she made a very unexpected spending splurge

-The fascinating reason, looking back, that she went down that path and kept going!

-The moment she woke up and realized she had to make a change

-Exactly what she did to get back on track and make a profit in the process

-The regret she had despite making money on her debacle

-Why she thinks so much about Amazon stock

In Bola’s money lesson you will learn:

-Why keeping her handbags in top condition was the key in getting a solid return when she went to sell them

-Other ways to maintain the value of resale able luxury goods like handbags

-Her take on investing in goods like handbags compared to the stock market and corporations

In Bola’s money tip you will learn:

-Ways to get luxury goods like handbags for less money without compromising quality

-Bola’s favorite pre-owned goods resources

-How friends can trade or sell handbags to each other

-Bola’s new strategy for buying expensive handbags

In my take you will learn:

-Why I compare Bola’s handbag venture to winning the lottery

-The difference between saving money and building wealth

-How to sell luxury goods like handbags, as well as other things you can sell, like baby strollers

-Why I do not promote buying fake goods as a cheaper option

Episode links

Bola’s website: CleverGirlFinance.com

Bola’s podcast: Clever Girls Know

Follow Bola!

Twitter Clever Girl Finance

Instagram Clever Girl Finance

Facebook Clever Girl Finance

LinkedIn Bola Sokunbi

 

Also mentioned in the show:

Vestiare Collective

Fashionphile

Rent the Runway

---

Transcription

Bobbi Rebell:
Support for Financial Grownup with Bobbi Rebell and the following message come from TransferWise, the cheaper way to send money internationally. TransferWise takes a machete to the hefty fees that come with sending money abroad. Test it out for free at transferwise.com/podcast or download the app.

Bola Sokumbi:
I've always been a handbag junkie. It's just something about leather. Like the smell of fine leather that just ... I don't know.

Bobbi Rebell:
You're listening to Financial Grownup with me, certified financial planner, Bobbi Rebell, author of How To Be A Financial Grownup. You know what, being a grownup is really hard especially when it comes to money, but it's okay. We're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:
Hey, friends. This is one of those, "She did not do that," episodes. My guest was a champ at saving money on a very low income, but once she had that money, things took in unexpected turn and then there was yet another unexpected twist to the story. Bola Sokumbi is a certified financial education instructor and the force behind the very popular, Clever Girl Finance, a website and podcast that empowers and educates women to make the best financial decisions for them. Here is Bola Sokumbi.

Bobbi Rebell:
Bola Sokumbi, you're a financial grownup. Welcome to the podcast.

Bola Sokumbi:
Thank you for having me. I'm excited to be here.

Bobbi Rebell:
I am such a fan of yours. First of all, in addition to being a money expert, you are the force behind Clever Girl Finance, which is a website and a podcast. It started after you. I don't even know how you did this. You saved $100,000 in three and a half years on a salary of, I want to say, about $50,000?

Bola Sokumbi:
Yeah. I was making $54,000 before taxes.

Bobbi Rebell:
Wow. Give us just the high level. How you did that.

Bola Sokumbi:
I basically got lean and mean with, probably, my finances. I contributed to my retirement fund from my employer because I knew they were offering a match and that was a way for me to get some free money. I kept my expenses super low. I avoided my friends and stayed home. I wasn't going out to eat very much. I wasn't buying alcohol. I was the-

Bobbi Rebell:
Temporarily, right?

Bola Sokumbi:
Temporarily.

Bobbi Rebell:
Right.

Bola Sokumbi:
I was in a steady ramen noodles and coke diet. I focused on saving 40 to 50% of my paycheck and anything extra.

Bobbi Rebell:
Wow.

Bola Sokumbi:
I save my tax returns, my bonuses. I try to save as much as possible. I also started a side hustle. I started a wedding photography business, which really helped to increase the amount of money I was bringing in. That helped contribute to me being able to save that amount of money. Finally, I avoided credit cards as best I could. I, instead, used a charge card that require me to pay my balance in full every month. That kept me really mindful about my spending, but overall, it was really just setting the intention that I wanted to save and I wanted to challenge myself to save six figures. I put my mind to it. I gone to that focus and three and a half years later, I was able to save that $100,000.

Bobbi Rebell:
So smart. In full details, if anyone wants, go to Clever Girl Finance. I want to talk about your money story that you brought because Bola, this is like an incredible story given what you just said.

Bola Sokumbi:
Yeah.

Bobbi Rebell:
Here you are. You got $100,000. You're hustling with a side hustle. You're eating ramen noodles. You're doing everything intentionally, maxing out your retirement account to get the max. What do you do? You start buying $3,000 handbags. Tell us what, what.

Bola Sokumbi:
Holla.

Bobbi Rebell:
What?

Bola Sokumbi:
Let me break it down. Basically, I got to this point where I had saved a ton of money. I had a lot of money in the bank. Actually, at the end of the four years, I had about $150,000 saved. I was making more money. I had my business. I gone raising at my job. I was earning, now, well over six figures at this point. I was like "Wow, I have all this money. I maxed out my retirement savings. I'm still meeting my savings obligations. I just have to treat myself." I've always been a handbag junkie. It's just something about leather, like the smell of fine leather that just ... I don't know.

Bobbi Rebell:
I personally would've bought a pint of Haagen-Dazs if I wanted to treat myself but okay. $3,000 handbags.

Bola Sokumbi:
I went all the way, yes. I got my first designer handbag like "Oh my God, this is amazing. It's beautiful. I bought this in cash. I love it."

Bobbi Rebell:
What was it? Describe it.

Bola Sokumbi:
It was a Channel Jumbo in black caviar leather with gold hardware, classic, beautiful.

Bobbi Rebell:
Okay. I wouldn't know.

Bola Sokumbi:
I got the one. Should've been enough, but then I was like well, few months later, I have all the spare money. I'm still saving. I didn't know what to do. I want to invest, but I don't need to invest that much. I'm going to buy another designer handbag. I got to the point where I was buying several handbags for maybe three or four years. To me, it was fine because I was still saving. I was still meeting my obligation.

Bobbi Rebell:
How much do you think you spent in total, Bola, on the handbags?

Bola Sokumbi:
Oh my goodness. I don't know. If we were to have an Instagram competition on who could grab their handbags steady for the next 30 to 60 days, I would win, every time.

Bobbi Rebell:
Wait. Wait. You're going to have a different handbag every day for 30 to 60 days?

Bola Sokumbi:
Yeah, I could. Yes.

Bobbi Rebell:
Oh my gosh.

Bola Sokumbi:
I could've. I have a lot of handbags. I had them in different colors-

Bobbi Rebell:
Were they just sitting in the closet? Were you taking them to work? What was going on with the handbags?

Bola Sokumbi:
That's the sucky part. I maybe use like two or three. Well, I was exaggerated. I didn't have 60. Exaggerating. About a month. Let's say, a month. I didn't really use them. That was a disappointing factor. I'm one of those people that believe that if there's something that you like and it's something that you're going to use, go for it as long as you plan it out financial, but I wasn't using them. They did not make financial sense for me. I was using like one or two of them, and then maybe the others, I would look at or wear to a baby shower for 25 minutes and it goes right back into the closet. It did not make any financial sense. Fortunately, for me, at the time that I purchase them, for those of you who are into handbags, knew that there have been a flurry of price increases especially with the higher end luxury brands.

Bola Sokumbi:
At the time I bought the handbags, I bought them before the crazy price increases started. I got to a point where I was like "Okay, this doesn't make any sense." I will look in my closet and all I would see would be dollar bills stacked up. My husband is like "You need to let these go. You don't even use them. It doesn't make sense. You feel so guilty about having them because you're not using them." I took it upon myself to sell almost every one of them. I still have a few. The ones I use. It was really hard to sell them because I felt like I was selling my children. It's crazy. When I think about it, it's ridiculous, but I sold them. Luckily, for me, because of the price increases, I was able to sell them for a lot more than I purchase. That very first Channel handbag, the black jumbo I just described with caviar hardware, I paid $2,900 for it and I sold it for $5,500.

Bobbi Rebell:
Oh my goodness. Only you, Bola, would actually turn a cringeworthy shopping habit into a positive investment experience.

Bola Sokumbi:
However, Bobbi, to the point you asked me before we started recording was, I made money but when I think about it, I really didn't make that much money because one of the things that trigger me to start selling those handbags was Amazon stock. I realized that if I had spent all that money I spent on those handbags on Amazon Stock, I would've had times 100 of what I had spent on handbags. Not just doubling my money. I would've like times 100 it, right?

Bobbi Rebell:
If you had actually bought Amazon Stock, but truthfully, how much do you think ... do you think you spent $90,000 on handbags?

Bola Sokumbi:
Oh, I don't know. Over a three to four year period, I spent a lot of money.

Bobbi Rebell:
Okay. You bought 30 handbags at $3,000 each.

Bola Sokumbi:
Yeah. I had about 30. They were not all the same price.

Bobbi Rebell:
Okay.

Bola Sokumbi:
They were not all $3,000 handbags.

Bobbi Rebell:
What was the most expensive one?

Bola Sokumbi:
The Channel handbags I had. They were about in the $3,000, $3,500 range at that time. Now, they're not anymore. They're about 6 to $7,000 now.

Bobbi Rebell:
Wow.

Bola Sokumbi:
I don't own any more handbags by the way.

Bobbi Rebell:
What is the lesson from this beyond the fact that there was a time in life when investing in handbag was actually an appreciable asset? Still, they probably know. I don't know the market, but anyway, beyond the fact that it actually turned on to be a good investment.

Bola Sokumbi:
I wouldn't even describe as an appreciable handbag because for me, it was just purely for the fact that I was not using them. No one is going to pay you top dollar for a handbag that has been worn and beat up. If you're buying something, I believe that you should be using it. Lesson for this is cost per wear. You can have 100 Channel handbags if you want to have them and if you can afford them and you're paying for them in cash and it's not taking off your financial goals, but what is your cost per wear. How often are you using them? Are you getting your money's worth? If you buy a handbag for $3,000 and you wear it once, then that one time you wore it cost you $3,000 and that makes no sense. If you buy this handbag and you wear it 3,000 times over four years, then that handbag cost you $1 or maybe it comes down to cents and pennies and that starts to make more sense because as opposed to buying $25 handbags over that three-year period and use that one handbag over that time and you get your cost per wear.

Bola Sokumbi:
To me, cost per wear is really important. That's how I plan out my wardrobe. I still buy fancy things, but I have to be using them. I have to get my cost per wear down to pennies for it to make sense. I know when I see something if I'm going to use it or not. Understand your cost per wear. People may think, "Oh, buying handbags is crazy," but people spend their money on different things. For me, it was the handbag thing. Some people spend their money on electronics, on cars, on things that they don't necessarily use like having a second car in your garage that you drive on Saturday is not good to drive per wear.

Bobbi Rebell:
The handbags make you feel good.

Bola Sokumbi:
Yeah. I would pick a handbag over a lot of things. That was me. That was a lesson I learned. I put the money right back into my investment accounts. I was better for it.

Bobbi Rebell:
Let's stick with the handbag thing. What is your money tip, your everyday money tip for everyone?

Bola Sokumbi:
I would say that if you are a handbag girl like me, no shay, no judgment, find ways to get the handbags that you like at a cheaper cost or without putting out so much money. For instance, Bobbi, you and I talked about Rent the Runway. You really like that. If you want to actually own them, you can think about getting them preowned from sties like Fashion File or Vestiaire Collective. There's a bunch of different ones that are reputable that sell authentic products or even local consignment stores in New York. There's a ton of them. Or buying them off of friends who are trying to let go of their handbags or trying to recycle their wardrobe. Those are great ways that you can get luxury at a lower cost. You can also wait until some of these handbags go into the sale and purchase them that way.

Bobbi Rebell:
Right. Because a lot of them are really classic.

Bola Sokumbi:
Yes. It's all about buying something that you know you're going to use for a long time. I tend to avoid any trend pieces because I don't want to be out of fashion next year after spending all this money on it. I buy bags that I can carry forever. That's what I do. Every purchase I make right now, I carry that bag to shreds, basically.

Bobbi Rebell:
Definitely. Get that cost per wear down. Where can people find you and learn more about Clever Girl Finance?

Bola Sokumbi:
Yeah. You can find me on my website at clevergirlfinance.com, on Instagram at Clever Girl Finance, on Facebook, Clever Girl Finance. I also have a podcast called, Clever Girls Know. You can search for it on iTunes, Stitcher, Sound Cloud. You'll find it there as well.

Bobbi Rebell:
I think everyone should definitely check all of that out. I am a big fan. Thank you so much, Bola.

Bola Sokumbi:
Thank you for having me, Bobbi.

Bobbi Rebell:
Hey, friends. Except for the fact that she was ironically able to sell the handbags at a profit, this whole thing reminds me of what happens when people inherit a ton of money or they win the lottery and then they just don't know what to do, so they go shopping. Financial Grownup tip number one, Bola was great at accumulating money but she was selling herself short when it came to building wealth. She was meeting her goals in terms of saving and investing and all that, but that doesn't mean she couldn't move the goal post given the resource that she had and make even more ambitious goals. Not a problem to buy a bag that you can afford, but she wasn't even using most of them. Bola is very specific that, well, they ironically went up in value if she had invested the money. In her case, she talks about Amazon Stock, she would've made a lot more money. Of course, you could lose money in the stock market. There's no guarantee of that. It's just something to consider.

Bobbi Rebell:
Financial Grownup tip number two, if you do buy luxury goods and you aren't using them, it is easier than ever to sell them, so many resources online. You may not make as big a profit as Bola did, you may lose money but you're still going to get some cash. I have sold some bags on the real wheel. I've been happy to have the cash even though it went for less than I paid. You can also buy slightly used bags there at a discount if you want them. As I've said before, you can rent them at Rent the Runway or other similar websites. I will leave some links in the show notes for you guys. Given these resources, I would also urge you to stay away from the fakes. It undermines the economy and the business of the companies that produce the real thing. Don't buy fake bags. Also, it is illegal.

Bobbi Rebell:
We want you to be a financial grownup. Send us an email to info@financialgrownup.com if you want to be considered for one of our monthly listener episodes. Just tell us what the money story is that you want to share and your everyday money tip. If you have not already, please rate and review the podcast on iTunes, Apple Podcast. That helps others discover us and grow the community. It is truly appreciated. Make sure to subscribe so you don't miss any upcoming episodes and follow me at Bobbi Rebell on Twitter @ bobbirebell1 on Instagram and on Facebook, I am at Bobbi Rebell. Bola is the best. I am so appreciative that she was brave enough to get really candid. She definitely got us all one step closer to being financial grownups.

Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media Production.

As a young woman in New York City, Randi Zuckerberg, author of “Pick Three: You Can Have It All (Just Not Every Day)" was struggling financially. Her mom, knowing the financial strain, came armed with… luxury goods. Think Jimmy Choo shoes. But as Randi explains, the designer duds were part of a very intentional lesson, that put Randi right on track to being a financial grownup. 

 

In Randi’s money story you will learn:

-How Randi struggled to make ends meet on her first salary of just $28,000

-Why Randi’s mom would take her out and buy her luxury goods, but not help her with her every day expenses

-What Randi did when she literally could not afford to buy a metrocard for the NYC bus and subway

In Randi’s money lesson you will learn:

-How her mother’s strategy helped Randi find her path to financial independence

-If Randi still has all those shoes!

-The one thing Randi would change when she teachers her own children about money

In Randi’s money tip you will learn:

-Why she is paying attention to Bitcoin and Cryptocurrency

-How you can learn more about Bitcoin and Cryptocurrency

In My Take you will learn:

-How to manage social media envy

-The specific thing you can do with your own social media content to improve your experience and that of your friends

-Why and how you can learn more about bitcoin and cryptocurrency

Episode Links:

Learn more about Randi on her website Zuckerbergmedia.com

Get Randi’s book! Pick Three: You Can Have it All, Just Not Every Day

Learn about Cryptocurrency from Randi in this tutorial

 

Follow Randi!

Facebook Randi Zuckerberg

Instagram @RandiZuckerberg

Twitter @RandiZuckerberg

 

Also mentioned

Statement Event

Empower App

---

Transcription

Bobbi Rebell:
Support for Financial Grownup with Bobbi Rebell and the following message come from TransferWise, the cheaper way to send money internationally. TransferWise takes a machete to the hefty fees that come with sending money abroad. Test it out for free at transferwise.com/podcast or download the app.

Randi Zuckerber:
You know, I would turn to her and I would be like, "Mom, I love these Jimmy Choo shoes but I really could use help with my rent, or I could use help with food and things like that," and she was like, "Nope."

Bobbi Rebell:
You're listening to Financial Grownup with me, certified financial planner Bobbi Rebell, author of How to Be a Financial Grownup. And you know what? Being a grownup is really hard, especially when it comes to money. But it's okay, we're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:
Hey everyone, my friend Randi Zuckerberg is known for a lot of things. It would take an entire podcast to name them all, so some highlights. She is a bestselling author of Dot Complicated, a Broadway actress and singer with a head star in Rock of Ages. She is the founder and CEO of Zuckerberg Media. Randi is also the force behind Sue's Tech Kitchen, she's got her weekly Sirius XM show, and oh, by the way, she created this little thing called Facebook Live. But her most recent project is Pick Three, which is a book about priorities, and with all that Randi has going on you bet she has had to get a handle on how to focus on what matters most, even if that changes every day. Here is Randi Zuckerberg.

Bobbi Rebell:
Randi Zuckerberg, you are a financial grownup, welcome to the podcast.

Randi Zuckerber:
Thanks so much Bobbi, it's great to be here.

Bobbi Rebell:
Major congratulations, another, in this case soon-to-be bestseller, your new book Pick Three: You Can Have It All (Just Not Every Day). We're going to talk more about that later on, but just high level, this is something you've had in your head basically for your whole adult life. Tell us briefly about the concept, and then we'll do more about the book later.

Randi Zuckerber:
Sure. Well, we're all juggling so many things. I know you and I, we both, we're entrepreneurs, we're moms, I feel like there's so much pressure on all of us to be perfect at everything we do. Especially you log onto Instagram and everyone's lives look so perfect and so amazing, and then it's easy to sit there and think, "Gosh, how come I don't have my act together? Why don't I have it all and have that perfect balance?" And what I've really started to feel over the years is that it's just, it's time for us to stop carrying so much guilt around. Nobody has it all. Nobody has perfect balance, no matter what their lives might look like on Instagram. And so when I thought about the times in my life I felt most proud of my accomplishments, it was not when I was balanced. It was when I gave myself permission to just prioritize and go for it in a few areas of my life, so that's what I'm writing about. It's called Pick Three, and it's work, sleep, family, friends, fitness - pick three.

Bobbi Rebell:
Awesome. And by the way, just to show how much I love this book and how obsessed I am, I actually made notes in the book already. You can learn more about Randy's philosophy on social media and how our lives always look better online, page 211. That was one of the things that I flagged. So that's how good her book is, I have a book full of little post-it notes. Okay, we're going to go back to the book, but I want to talk about your money story, because it's something that I actually related to, because something very similar happened when I was a young adult, in my case also in New York City. Tell us your money story, because it has to do with the way that your mother taught you to earn your own money, but yet still was supporting you in different ways.

Randi Zuckerber:
Totally. And it's funny, because I didn't really learn the lesson of this story until many years later. In the moment, it felt kind of random, and now I'm so thankful to my mom for that. So in the book I go a bit deeper into the story, but when I was right out of college I landed a job at an ad agency. I was making I think $28,000.00 a year, which to live in Manhattan, that just doesn't work. I was in this apartment that was probably supposed to be a one-bedroom but there were four of us that were living in it, and my part of the apartment was a fake wall partitioning off a corner of the living room.

Bobbi Rebell:
Probably illegal, too.

Randi Zuckerber:
Yeah.

Bobbi Rebell:
We know all about those.

Randi Zuckerber:
Yes, I'm sure it was illegal, and it was taking up an entire paycheck every month. And my mom lived about an hour outside of the city. We've always been such close friends, my mom and I, and she would come into the city to take me out for dinner because I definitely couldn't afford to go to a restaurant on my own. And then she would be like, "Let me help you out," and she would take me shopping, and she would buy me fancy shoes. Like Jimmy Choo. Like the fancy-

Bobbi Rebell:
Where were you going in the Jimmy Choos?

Randi Zuckerber:
I know. And I would be like, "Mom, that's so nice of you to buy me Jimmy Choo shoes, but can you help me pay my rent? That's where I really need help."

Bobbi Rebell:
At one point you couldn't buy a Metro Card, right?

Randi Zuckerber:
That's right. There was one month that I had to walk everywhere because I didn't budget well, and I couldn't afford the $120.00 or whatever it was at that time for a monthly Metro Card. And so I walked everywhere in Manhattan for a month. That's kind of the state of how I was living.

Bobbi Rebell:
Were you walking everywhere in the Jimmy Choos, though?

Randi Zuckerber:
I know, right? Luckily I had fancy shoes to walk in, so you know, good for that. But I would turn to her and I'd be like, "Mom, I love these Jimmy Choo shoes but I really could use help with my rent, or I could use help with food and things like that," and she was like, "Nope." She was like, "You know, it's really important that you make it on your own, you're a professional woman. It's really important that you cover the basics of your life on your own." She's like, "But I'm here to show you what to aspire to."

Bobbi Rebell:
Wow.

Randi Zuckerber:
"The reason that you're working hard and to show you that it's okay when you do make that money later in life to treat yourself, and just spend a little bit of that money on yourself."

Bobbi Rebell:
Nice. So for our listeners, what is the lesson from that? What is the takeaway? How can they apply it to their own lives?

Randi Zuckerber:
For me at the time, it definitely felt a little frustrating. It was frustrating that I could barely afford a Metro Card but I had this closet full of beautiful designer shoes. But at the end, when I do look back now on those periods of my life, I'm proud of myself for supporting myself. Even though it was hard. Even though I was barely making any money at all, I look back on those years with pride that I took care of all my own living expenses, that I made it on my own. And I actually still have those Jimmy Choo shoes in my closet as a reminder, the first big girl items that I really ever owned, and they always serve as a reminder to me that the reason that we work so hard in life is not just to accumulate wealth or status. It's so we can treat ourselves and we can treat the people we love, and we can really enjoy our lives and our money.

Bobbi Rebell:
And so would you do the same lesson with your own children, knowing what you know now?

Randi Zuckerber:
Maybe I would keep the receipt in the box in case they needed to return it to help pay their rent. My mom used to take-

Bobbi Rebell:
So wait, did you ever try to return the shoes?

Randi Zuckerber:
No, she purposely would take the receipts home with her so I couldn't, and in those days there wasn't eBay to sell them on or things like that. But honestly, if my kids were motivated and ambitious and driven enough to think of ways to resell them, then that's great, that's teaching them an entrepreneurial lesson.

Bobbi Rebell:
All right, let's talk about your money tip, because it's something we haven't talked about here on Financial Grownup, in part because I don't know a lot about it, and that's kind of your point. What is your money tip?

Randi Zuckerber:
So my money tip is to make sure that you're not just focusing all of your effort on learning about the systems that are already in place. Make sure that you're spending some time thinking about the new financial trends that are going to be coming out in the next few years. Specifically I think the biggest trend that's going to hit this industry is cryptocurrency and blockchain. I know I've personally spent a lot of time over the past two years learning about this space and educating myself, and I think it's so important for women especially to learn about this space, because right now only about 2% of cryptocurrency is owned and traded by women. And ladies, what's the use of catching up with our financial knowledge over here if we're then just going to be completely left behind in ten years on the next new thing that's making all of these new millionaires? I don't know about you guys, I don't want to be left out of the next thing that's making all these millionaires, so I think it's really important, even if you're not investing in this space, to at least understand it enough to be able to participate.

Bobbi Rebell:
Where is the best place people can learn more about it?

Randi Zuckerber:
I love listening to a lot of podcasts. I actually am so passionate about educating women that I literally just sat in my closet with a microphone this week and recorded a two-hour introduction to Bitcoin and Blockchain that I'm about to release. So I'll definitely give you more information on that, and it's specifically designed to teach women the basics of crypto.

Bobbi Rebell:
Perfect. So now we have where we can go, I will make sure to put the link into the show notes for everyone. So that's your gift to our listeners, thank you so much, Randi. This is great. Okay, so now we get back to what I really want to talk about. So I've got this book here with all of these ... I almost ran out of post-it notes, because I have so many post-it notes in the book, and we have to keep it short because this is a short podcast. But it's basically about being lopsided and being okay with that. And that's almost how you got into college, was just saying, "I'm not going to apologize for not being balanced."

Randi Zuckerber:
Totally, well I think, and I'm sure, Bobbi, when you think about the things in your life you're most proud of, the things you hope we're alive to tell our great-grandkids about, each of us have three or four things on that list that we're super proud of. It's probably not times in your life that you were super well-balanced. For me, that list right now is completing a marathon, singing on Broadway, being part of Facebook, and having my two children, and not one of those four things happened when I had balance in my life.

Bobbi Rebell:
Wow.

Randi Zuckerber:
All of those things happened when I really allowed myself to just go for it and be super lopsided and prioritize a few areas in my life at one time. And so I want to give especially women out there permission to pick three. Pick a few things in your life that you want to prioritize, because there will be other times and other phases to pick other things and round out your life. But just give yourself the permission to go for it and be excellent in whatever you want to do without the guilt.

Bobbi Rebell:
I love it. One of my favorite areas was when you talk about quick fixes if you're feeling exhausted, and I say that because this book is also very practical, because people feel overwhelmed and there are very specific solutions in the book. Even at the end there's worksheets so that people can make it applicable to their own lives and really make it specific and actionable.

Randi Zuckerber:
Thank you, well you know, I live in the real world. In an ideal world we'd all be getting a lot of sleep every night, and going to the gym, and spending time with our children every day, and doing all of these things, but at the end of the day we all live in the real world, and I know that there's some days that you just cannot pick sleep. Your kids are sick, you have a deadline at work, there's something going on, you have an early plane to catch, so I tried to also, while encouraging people to pick different areas, also tried to give some hacks to actually get around it and still function in your life if you can't pick that one area.

Bobbi Rebell:
So it's three, and the five things that you're picking three from are sleep, work, friends, family and fitness, and the great thing about the book is you break down each one.

Randi Zuckerber:
Yes. I try to break it down, and I also really tried to interview a mixture of people across all ages and walks of life. Because if you're in the position that you can pick which areas of your life you want to prioritize then you're in a real state of privilege, that everything in your life is going so well that you can choose. There are a lot of people out there who have life circumstances where they just can't choose what they want to focus on. Life picks for them. And so I wanted to make sure that all different people are represented.

Bobbi Rebell:
Randi, where can people find you and learn more about everything you're up to, including Pick Three?

Randi Zuckerber:
Thank you so much, I have been known to be available on a few social media channels.

Bobbi Rebell:
A few.

Randi Zuckerber:
Yup, [inaudible 00:13:14] Facebook, and one's owned by Facebook. But yes, you can find me on Facebook, on Instagram and Twitter, I'm @randizuckerberg, and then Pick Three is available on Amazon or any of your favorite bookstores. I love indie bookstores and promoting them, so go pick it up at a cool indie bookstore near you.

Bobbi Rebell:
Congratulations on all, and keep in touch.

Randi Zuckerber:
Thank you so much Bobbi, this is awesome, love your podcast.

Bobbi Rebell:
Hey friends, I think we all have a good sense of how Randi stays so grounded despite literally being on the go all the time. I have been personal witness to that. Prioritize and keep perspective.

Bobbi Rebell:
Financial Grownup tip number one: You may have noticed that one area of Randi's book really hit me. All of our lives look like so much fun online. So many of us, myself included, have felt a little wistful when we see photos and videos of friends who always seem to be vacationing while in the perfect outfit, and going to a fantastic concert where of course they get to see Beyonce and hang out with her and Jay-Z backstage. Just kidding, but only about part of that. But we are all actually usually happy that they're having fun, it's not necessarily competitive, but still. Remember, it is a curated version of their life. Real life can't be edited, and filters don't work outside of the digital world. Randi's advice that really resonates with me? Flip that back to what you can control, and be a little more intentional about what you post, about the image that you put out there to other people. Don't just post your own perfect moments, try to be more authentic with your social media, and maybe we'll all get the hint and be a little more real.

Bobbi Rebell:
Financial Grownup tip number two: Let's all go out and learn about Bitcoin. I said learn, not invest, though you can if it's right for you. The truth is, as Randi said, we may be missing a big opportunity. I always think of famous investors like Warren Buffett who say they don't invest in anything they don't understand. So let's understand and make a decision from a point of understanding and information. I was recently at a retreat called Statement Event, it was women thought leaders, a very small group of us, about 17. We had dinner with a CEO of a company called Empower, and he asked this group of all women how many of us talked about Bitcoin as an investment option for our followers or listeners. The room got silent. He asked, had we really investigated? Nope. I'm going to check out Randi's tutorial, and I will leave the link for you guys as well. Let me know what you think. Make sure to pick up your copy of her new book, Pick Three: You Can Have It All (Just Not Every Day) and write a review for Randi. Authors love reviews.

Bobbi Rebell:
Thank you all for your support. The show has been growing, so please keep sharing on social media, writing reviews on iTunes aka Apple Podcast, and subscribing if you have not already so you don't miss any upcoming episodes.

Bobbi Rebell:
Do you have a money story that you want to share? Maybe a great money tip? We are starting to have listeners as guests once a month, so to be considered email us at info@financialgrownup and just tell us what money story and money tip you would share if you are chosen.

Bobbi Rebell:
To learn more about the show, go to bobbirebell.com/financialgrownuppodcast. Follow me on Twitter @bobbirebell, Instagram @bobbirebell1, Facebook I am at Bobbi Rebell. Randi Zuckerberg really nailed it in this episode, helping us all get one step closer to being financial grownups.

Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media production.

Certified Financial Planner Manisha Thakor bonded with her dad over a love of the HP12C calculator and all of its investing tools. Now, the author of Get Financially Naked  shares her actual math formulas on how to lock in the right number for retirement and other goals. No excuses for listeners after this episode. 

 

In Manisha’s money story you will learn:

-The important role her father played in her early financial lessons

-How she bonded with her father over an HP12C calculator

-The specific way Manisha calculated different retirement investing outcomes as a tween. 

-The role inflation plays in the future value of investments

-The power of compounding

In Manisha’s lesson you will learn:

-Why Manisha feels women in particular need to focus not just on saving but also on investing

-The corrosive power of inflation

-Why we need to put  the recent period of historically low inflation in context

-How to manage your investments in times of extreme market volatility

In Manisha’s money tip you will learn

Manisha’s investing formula

1. Take the total dollar of your current savings and investment portfolios

2. Subtract out money you know you will need to spend in the next 5 years

3. For any of your long term money, like retirement, take 110 and subtract your age 

4. That is the amount that should be in equities

5. For example Manisha is 47. 

6. 110-47 = 63 percent should be in equities

 

In My Take you will learn:

-Why you do not need an HP12C calculator because so much is available online

-Exactly how to find out the status of your retirement accounts and if you are on track to reach your goals

-How and why you should automate your retirement savings. 

 

Episode links: 

Follow Manisha!

Twitter: @manishathakor

Facebook: Manisha Thakor

LinkedIn Manisha Thakor

YouTube: Manisha Thakor

Instagram Manisha Thakor

Pinterest Manisha Thakor

MoneyZen.com

Get Manisha’s books! http://www.moneyzen.com/books/

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Transcription

Bobbi Rebell:
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Manisha Thakor:
He showed me how to calculate how much money I would have by the time I was 65 if I invested my babysitting and my lawn mowing money, and then we did a couple scenarios. We tested how much I would have if I was earning 5% after inflation, if I earned 6% after inflation, and when I saw how big those numbers were I was just hooked.

Bobbi Rebell:
You're listening to Financial Grownup with me, certified financial planner, Bobbi Rebell, author of How to Be a Financial Grownup. You know what? Being a grownup is a really hard, especially when it comes for money. But it's okay, we're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:
We are geeking out here at Financial Grownup, but stay with me friends because you will have more money and be wealthier if you listened to this episode and follow my guest advice. Manisha Thakor is the author of Get Financially Naked, How to Talk Money With Your Honey. She is also the force behind MoneyZen, and is a practicing certified financial planner. If that sounds pretty cerebral, well, she will take that as a compliment. She started learning about investing very, very early. Here is Manisha Thakor.

Bobbi Rebell:
Manisha Thakor, welcome. You are a financial grownup. I'm so excited you're joining us on the Financial Grownup podcast.

Manisha Thakor:
I'm so excited to be here, and to be deemed by you a financial grownup.

Bobbi Rebell:
You're very much a grownup. You're the author of two books, On My Own Two Feet, and I love the second title, I know everyone does, Get Financially Naked. You also have MoneyZen. Lots going on.

Manisha Thakor:
I feel super excited about the world of personal finance and investing.

Bobbi Rebell:
Good, and I'm super excited about the story that you brought to share today, because it has to do with some father-daughter bonding around, not the dinner table, around the HP 12C calculator.

Manisha Thakor:
I love this. When I was around 11 years old, my dad, he's an MBA and a CPA, he sat me down in a moment of father-daughter bonding that only financial geeks, like ourselves, could really appreciate. He had an HP 12C calculator, which for folks who may not be familiar with it, is a financial calculator that enables you to do sophisticated compounding calculations on it.

Manisha Thakor:
He showed me how to calculate how much money I would have by the time I was 65 if I invested my babysitting and my lawn mowing money, and then we did a couple scenarios. We tested how much I would have if I was earning 5% after inflation, if I earned 6% after inflation, if I earned 7% after inflation, and when I saw how big those numbers were I was just hooked.

Manisha Thakor:
That was really my first introduction to the power of compounding, and I think because he had my physically touching the buttons on the calculator, and then he made me write down the numbers in a little grid on a notepad. I can literally still even remember what the notepad looked like. It was so tactile and so visual.

Bobbi Rebell:
Do you have the notebook still?

Manisha Thakor:
You know, I wish I did. He and I both say in retrospect, "We totally should have saved that for the grandkids," but it's in my mind's eye. That's how I got hooked on saving and investing.

Bobbi Rebell:
So then what is the lesson for our listeners? Should everyone be bonding over calculators?

Manisha Thakor:
That's right.

Bobbi Rebell:
We know that's not going to happen.

Manisha Thakor:
No, I-

Bobbi Rebell:
Let's bring it down to a realistic level.

Manisha Thakor:
The lesson for me, and the lesson that I want to scream from the mountain tops, is, and particularly for women, is that it's not enough to just save money. Saving is great, and it's freaking hard to do, but you must invest it as well, first and foremost to offset the corrosive power of inflation.

Bobbi Rebell:
Which is picking up by the way, so that's something we need to start being more aware of, and a lot of young people haven't really seen inflation at the level that other generations have. But it is going to become a bigger part of our dialog.

Manisha Thakor:
Yeah, and Bobbi, you've nailed it. We've just gone through such a bizarro period of de minimis inflation. An example I love to give is 100 bucks over a 30 year period at 3% inflation is worth $40, was, at the beginning. If you just increase that inflation to 5%, which doesn't sound like a big jump, but that drops the value of $100 in 30 years to what $20 would have bought.

Manisha Thakor:
So small [inaudible 00:05:54] inflation have a huge, huge impact, and that's why you cannot just save. You have to invest, because the first step of investing is keeping your money growing at least with the rate of inflation. If you do investing well, then ideally over the long run you grow your portfolio even faster than inflation, which increases your real purchasing power.

Bobbi Rebell:
Okay. Now for your money tip, Manisha. We're geek out even more, because you have actually brought a formula. Your, Manisha's, magical formula for investing success. I promise everyone, just stick with us, she says it really well. She's going to explain it all, and we're going to have it all written down in the show notes for you as well. Go for it.

Manisha Thakor:
The way I think about how to take your hard earned savings and invest it is the following. First, take a look at the total dollar value of your current saving and investment portfolios. Second, subtract out any money you know you need to spend in the next five years. This could be money you need for a home down payment, or it could be your six month emergency fund.

Manisha Thakor:
Then, for any of your long term money, which for most of us is our retirement money. So it's any money that you know you don't have to spend in the next five years. What you do, is you take 110, and you subtract your age to get a back of the envelop estimate of what percent of your portfolio should be invested in stocks. That was a mouthful, and Bobbi, as you mentioned, it will be in the show notes, but I'll give you an example.

Manisha Thakor:
I'm 47 years old. We'll round that down, because at my age you like to round down. To keep the math easy, 110 minus 45 equals 65. So a good starting point for me, for how much of my long term money at my age should be in stocks, is 65%. Lo and behold, that's how much I have of my long term money in stocks.

Manisha Thakor:
The biggest mistake that I am seeing with young people these days is shying away from investing their savings, because they're afraid of losing money. So they're missing those vital early years of compounding. That's why it's so important that you subtract out the money you need to spend in the next five years, so no matter what the market is doing, you're fine. The money you know you needed, it's in cash. It's only your long term money that's being invested.

Bobbi Rebell:
I think a lot of young people witnessed their older siblings, or their parents, really being burnt in the recession, and that's a lot of the hesitation.

Manisha Thakor:
I'll just say, Bobbi, when I hear somebody tell me that 2007 to 2009 ruined their retirement, what I say is, "No. Either you had the wrong asset allocation going into it, or you blink and you deviated from your plan." Because if you followed the formula that I'm saying, and you didn't have any money that you needed to spend in the next five years in the market, in 2007-2009, you would have seen your portfolio drop as much as 50%, but you wouldn't have sold a single share of anything, because you didn't need to touch it, and then you would have seen your money double or triple as you came out of the recovery.

Manisha Thakor:
So the people who lost in 07-09, where the people that were forced to sell at bottom to maintain their lifestyle, or got scared because they didn't have the cash cushion, and sold at the bottom. That's why this formula is so important.

Bobbi Rebell:
Right, and you've got to sit tight. Even the beginning of 2018 we had some scary days. You've got to know your focus and stick with the plan. All right. Mrs Manisha, I also hear you have big news, new projects, new jobs. Tell us.

Manisha Thakor:
I'm so excited. I have just accepted the role of vice president of financial education for an amazing firm called Brighton Jones. I could not be happier. When I think about what I want to accomplish in this world, my belief is that money is power, and women need more of both.

Manisha Thakor:
And so I am going to be doing my darnedest in this new role to help women achieve that. As part of that, I'm really going to be ramping up my efforts with my MoneyZen newsletter. So if listeners are interested, I encourage you, go to my website, moneyzen.com. I'll have a monthly newsletter that I'll be putting out. It's educational, and I'm really going to be working hard to share the most vital resources, articles, tools, each month around women's economic empowerment, and how we can all use personal finance and investing to increase our voices and choices. I always say, "Money gives women, it gives everyone, voices and choices," and financial education, and financial guidance are what helps unlock those doors.

Bobbi Rebell:
Awesome. Before I let you go, where can we find you on social media?

Manisha Thakor:
My name is a mouthful, and I'm the same handle on everything. I'm ManishaThakor everywhere. It's M-A-N-I-S-H-A-T-H-A-K-O-R, on Twitter, Facebook, LinkedIn, Instagram. If you forget that, go to moneyzen.com, because I have all my social media icons right up at the top.

Bobbi Rebell:
All right. Thank you so much for joining us.

Manisha Thakor:
Bobbi, always a pleasure to chat with you.

Bobbi Rebell:
As warned, Manisha and her dad totally geeked out with all that math, but the good news is, you guys don't need to go out and buy yourself fancy HP 12C calculators and do all this kind of fancy math, because these days it's really all there for you.

Bobbi Rebell:
Financial grownup tip number one, there is nothing more powerful than seeing the numbers. And like I said, you don't even have to do the math yourself these days. Log into your HR website from your job, or if you work for yourself and you have retirement accounts, which you should, go there. Go to the provider, and just take a look. Most of them will have nice calculators. They'll do the math for you. They'll have probably some graphic ways to show you how you measure up, where you are relative to your retirement goals.

Bobbi Rebell:
You can actually see how you stand, and see how you feel about it. You might get pretty emotional. It could be a really emotion. You might doing pretty well. It could possibly be not that great, but maybe that will motivate you. But the important thing is, get the information, it doesn't take much work, and make decisions from there.

Bobbi Rebell:
Speaking of decisions, financial grownup tip number two. While you're on that website, look at the retirement savings, and look for a box that says, "Increase your withholding," or a box you should check that says, "Increase your withholding by 1% every year," and of course check that box.

Bobbi Rebell:
Now, you can always undo it, but by checking that box it will automate increasing the amount of money that you are putting away each year, and you probably won't feel it because it's tax deductible, so it won't cost you that full amount, and it will amplify your savings.

Bobbi Rebell:
We have been hearing a lot from you guys, wanting to share your own financial grownup money stories, lessons, and money tips. So we are going to start having one guest a month be a listener. If you want to be considered, email us at info@financialgrownup.com, and tell us, what is the money story that you would like to share, and what is the money tip that you would also share with us, if you are chosen.

Bobbi Rebell:
Subscribe if you have not already, and help us spread the word by sharing on social media. I am @BobbiRebell on Twitter. Follow me, and please retweet these silly promo videos I'm doing. They're a lot of fun. I enjoy making them. Hopefully you guys are going to enjoy seeing them, if you have not already. Help us reach more listeners. On Instagram I am @BobbiRebell1, you can also repost those, and go to bobbirebell.com/financialgrownuppodcast to learn more about the show, and sign up for our mailing list so you can hear about things like how to be guest on the show. I hope you enjoyed Manisha's story, and that we all got one step closer to being financial grownups.

Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media production.

When Melanie Lockert and her business partner Emma Pattee launched the Lola Retreat in 2017,  profits were at the bottom of their list. So low they did not even try to get sponsors until just a few weeks before the event. What happened then was shocking. Plus a money tip for the luxury lover. 

In Melanie’s money story you will learn:

-The behind-the-scenes decisions that went into the launch of the Lola Retreat

-Why the creators of Lola prioritized content over profit

-How the last-minute decision to reach out for sponsorship took Lola from a money-losing venture into a profitable ongoing business

-Why they chose not to outsource as they were building the Lola Retreat

-The technique Melanie Lockert and her partner Emma Pattee used to attract sponsors to her first-ever Lola Retreat

In Melanie’s money lesson you will learn:

-The importance of actually asking for what you want

-How to leverage your reputation to build a new business

-How positive thinking even in tough times helped Melanie achieve her goals.

-Melanie’s new approach to negotiation

In Melanie’s money tip you will learn:

-Where to get luxury beauty services at a fraction of the cost

In my take you will learn:

-Why you should aim high when asking for money

-How smaller,niche events can offer great marketing value for even the largest companies

-Ways to save money on services by going to students in places like cooking schools and design schools, in addition to the beauty schools that Melanie discussed

Follow Melanie!

Twitter @deardebtblog @LolaRetreat

Instagram @deardebt @lolaretreat

Facebook Melanie Lockert

Melanie’s Dear Debt blog

Get Melanie’s book Dear Debt

Learn more about lolaretreat.com

Fidelity.com

FinancialGym.com

Kristin Wong is at TheWildWong.com

Erin Lowry/Broke Millennial is at https://brokemillennial.com/

 

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Transcription

Melanie Lockert:
Something completely shocking happened. We actually did get several thousand dollars of sponsorships within three weeks of the event, and we even got our last sponsor three days before the event. It was just a crazy experience for me.

Bobbi Rebell:
You're listening to Financial Grown Up, with me, certified financial planner, Bobbi Rebell, author of How to Be a Financial Grown Up. You know what? Being a grown up is really hard, especially when it comes to money. But it's okay. We're going to get there together. I'm going to bring you one money story from a financial grown up, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:
Hey, friends. You guys know that song, "Whatever Lola wants, Lola gets." Well, the reality is sometimes Lola has to actually ask for it. That is the irony of the story you are about to hear from Melanie Lockert. She is well-known from her blog and her book, Dear Debt, where she chronicled her feelings about the $81,000 of debt that she was saddled with. Melanie is also the co-founder of the Lola Retreat, and yes, the name was inspired by that song, because it is meant to be about women getting whatever they want. While the event is meant to teach attendees how to empower themselves financially, when planning her first conference, Melanie had to learn some lessons of her own in that regard. Here is Melanie Lockert.

Bobbi Rebell:
Melanie Lockert, you are a financial grown up. Welcome to the podcast.

Melanie Lockert:
Thank you so much for having me. I'm excited to be here.

Bobbi Rebell:
People know you from your Dear Debt blog, your Dear Debt book, and your newest project, which we will talk about more at the end of the podcast. Just briefly, what is Lola Retreat, because I know it's happening very soon.

Melanie Lockert:
Yeah. Lola Retreat is a women and money event, and it is a weekend full of education and workshop and panels to empower women to rock their finances.

Bobbi Rebell:
I wanted you to explain what it is because the money story that you're going to talk about has to do with it, and it has to do with year one, which was just last year, and how you've monetized the event and what you did right and what you maybe would do differently and are doing differently this time.

Melanie Lockert:
Yeah, totally. I had such a great money lesson last year. With the retreat, there was so much going on in regards to programming and attendees, and I was so focused on getting the content really wonderful and making sure that we got the venue right, the speakers and everything that sponsors were not really on my mind. I really just wanted to make sure that it was the best even possible, right?

Bobbi Rebell:
Well, and when you say sponsors, you were just funding it purely on the admission that you were charging people?

Melanie Lockert:
Our ticket sales were really getting invested back into the event, so we didn't really know if we were going to make money on this event or not. Three weeks before the event, Emma, my colleague, talked to me, and she was like, "Melanie, we're going to breakeven right now, so if you want to make some money on this event, either we're going to have to cut back or be happy with breaking even." I was like, "I don't like either of those answers. I don't want to cut back because this is our first event, and it needs to be super amazing, and I also want to make some money, even if it's just one dollar." I really needed just that symbolic metaphor that I made a profit, so I was like, "How am I going to do this?" I was like, "I'm going to approach sponsors. People sponsor events all the time. I don't know what I'm doing. I don't know how to approach sponsors, I don't know anything about it, but I'm going to go find some money." In the back of my mind, I thought, "Oh my goodness. It's three weeks before the event. I haven't contacted anybody about sponsorship money. It's too late."

Bobbi Rebell:
Had you guys discussed the concept of sponsors at all? Had it ever occurred to you before this?

Melanie Lockert:
We kind of did, but it was really at the bottom of our list. We really were just focused on making sure the programming was amazing and making sure all of the programmatic details were really in place.

Bobbi Rebell:
So just to be clear, it's not that you were trying and sponsors were rejecting, you just literally had not tried. Did you think about outsourcing it to somebody else, or it just slipped through the cracks?

Melanie Lockert:
It slipped through the cracks. It was something that we didn't really focus on at all. We didn't contact anyone about it until three weeks, and in the back of my mind, I was like, "Oh my goodness. It's three weeks before the event. There's no way anybody's going to give us any money at this point it's too late." But I wanted to do it anyways just so I could cross it off my list and say that I did it, and be like, "Okay, well, I tried to get money. It didn't happen, whatever," but something completely shocking happened. We actually did get several thousand dollars of sponsorships within three weeks of the event, and we even got our last sponsor three days before the event, and so it was just a crazy experience for me.

Bobbi Rebell:
Can you talk a little bit about how much money you got in sponsorships and maybe speculate what you think you may have left on the table had you tried earlier?

Melanie Lockert:
We did get several thousand dollars worth of sponsorships. I don't want to get into specifics, but I definitely know we did leave some money on the table.

Bobbi Rebell:
You made a profit of more than a dollar first of all, to be clear.

Melanie Lockert:
Yes, we did.

Bobbi Rebell:
That's excellent.

Melanie Lockert:
We did.

Bobbi Rebell:
You think you left money on the table?

Melanie Lockert:
I do think we left money on the table because, first of all, we did give sponsorships at a discount because it was so late, number one. Number two, there's only so much you can do in three weeks, so we didn't have really the time to foster that kind of outreach and sponsorship beforehand, and I think if we would've had more time to dedicate earlier on that we could've had more sponsorship money and really been able to fund the event in a better way.

Bobbi Rebell:
What did you do differently in year two?

Melanie Lockert:
This year we've definitely worked on approaching sponsors earlier. I'm happy to say that we're going to be working with Fidelity on a welcome reception for Lola Retreat year two. I'm super excited about that. They are a wonderful company, and they've always supported women and money. We're definitely working with a lot of scholarship sponsors this year. That makes me super happy because the scholarship sponsorship is near and dear to my heart. Essentially people sponsor a lovely lady to come to the event who wouldn't be able to otherwise come, so they get to read over the scholarship applications and they get to pick who they think would be a good fit to come to the event. It's really interactive, it's really an affordable sponsorship too, and at the end of the day it's one less ticket that I need to sell, so we've been focusing on that a lot as well, which is fun for me, and I really enjoy that part of it.

Melanie Lockert:
Yeah, I think this year we've had kind of more time to focus and more outreach, and then really focus on big partners. We've loved to work with Fidelity this year and continue working with sponsors that really align with our values.

Bobbi Rebell:
What is the lesson now? I know that we are still a couple weeks away from Lola Retreat. What is the lesson for our listeners about this? What's the takeaway?

Melanie Lockert:
The lesson is that you should always ask, and you should really check yourself if you think there's no way that you can do something because in my mind, I had already made up the fact that, "Oh, no one's going to give me money. It's too late. It's three weeks before the event. Why would anyone take me seriously?" Mind you, it was scary because in year one, this was before the event, we had nothing to show for it. We had no photos, we had no testimonials, we just had a website essentially. We had nothing.

Bobbi Rebell:
Well, you also had your reputation. You had a very strong reputation, as does your partner.

Melanie Lockert:
Yes.

Bobbi Rebell:
You did have that. That's a lot.

Melanie Lockert:
Yes, we did have that, which is definitely helpful, but from an event standpoint we had nothing necessarily to show, "Here are the testimonials, here are what people said, here are photos, here's impressions from the social media from that weekend." We had nothing concrete to show, and so in my mind it was like, "No one's going to take us seriously. No one's going to give us money," and I just had already made up my mind, but I was so shocked kind of how easy it was. I mean, it wasn't super easy, but it wasn't that difficult either.

Bobbi Rebell:
People said yes.

Melanie Lockert:
People said yes more than they said no actually.

Bobbi Rebell:
Wow.

Melanie Lockert:
I think I was just so passionate about women and money and doing this event, and I think people could see the grit and the passion in my words, and they can understand the idea. People were willing to invest in that idea, and those initial sponsors, I'm so grateful for because they really believed in us and our idea from the beginning when we had nothing to show. I'm really grateful for them, and then it just proved to me, like what other areas of my life am I convinced that, "Oh, this isn't going to work out, or this wouldn't happen," but if I just try, maybe it will. Actually, this is a reoccurring lesson for me. I actually when I was a non-profit employee before becoming self-employed, I had never asked for a raise once. Not once. I'm so ashamed that I've never negotiated my salary until becoming self-employed, because as a self-employed person, you have to learn to negotiate or you will not survive. This is kind of a reoccurring money lesson for me is that I have to know what I'm worth, and I have to negotiate, and I have to ask, and really at the end of the day, the worst thing people are going to say is no. No one's going to laugh at your idea and say you're stupid and call you ridiculous and think, "Wow, you think you're something else," or "you think you're a bigshot."

Melanie Lockert:
No one's going to say that. They're just going to say, "No, we can't do that." It's really okay. I'm really trying to push my boundaries and figure out other areas of my life that I can push and really kind of change the game a little bit.

Bobbi Rebell:
Let me just ask you before we get to your money tip. In terms of the money, you made a few thousand dollars in year one. In terms of how much more you're going to make this year, can you give me some idea of how the results changed when you were more purposeful in asking for sponsorships?

Melanie Lockert:
That's a good question. That's still TBD because we still have a lot of expenses that are going to be in the queue in the next coming weeks, but projecting right now it looks like hopefully double what we made last year, which would be really amazing, but like I said, we're not totally sure because there are a lot of last minute expenses that come up towards the end. We will see how everything shakes out, but I'm feeling pretty good about everything right now.

Bobbi Rebell:
I want to talk about your money tip because this one is brilliant, and I never thought of this. This is really original, and it's something that can let us all have our luxuries and indulgences, but within our budgets, or even just to save money for other things that we want to do even if we're not on a tight budget, so it's nice to spend a little bit less for luxuries in life. Do tell.

Melanie Lockert:
Totally. Yeah. My money tip is to go to a beauty school for haircuts, pedicures, manicures, or massages or facials. When I was paying off debt, I didn't really have extra money to do anything, but I still wanted to treat myself at least once a year to something, especially when I hit a big debt milestone, right? I found this beauty school in Portland, and the rates were so insanely cheap because all of them were students, and before you get scared, they do have kind of more professional level people there working alongside the students to make sure they don't mess up. I remember I paid like $35 for a pedicure, a manicure, and a facial.

Bobbi Rebell:
Total.

Melanie Lockert:
Total, and I'm pretty sure the school had a policy that you couldn't tip either because it was a school, so it was super affordable. It was really affordable. My money tip is to find a local beauty school in your area and see what services they offer. It could be much, much cheaper and at a fraction of a cost, and at least in my personal experience, it was wonderful. If you have a specific person that you love or specific things then maybe that's not necessarily the best tip for you, but for me, the services were completely comparable and totally worth it.

Bobbi Rebell:
I love that. Let's talk about the Lola Retreat. It is in my hometown, New York City, this year.

Melanie Lockert:
Yay, I'm so excited.

Bobbi Rebell:
Tell us more.

Melanie Lockert:
Yeah, it's going to be at the Financial Gym, so Shannon McLeigh, the CEO and founder of The Financial Gym is one of my best friends.

Bobbi Rebell:
And she was on the podcast last week.

Melanie Lockert:
Yes, she is amazing, and she has graciously agreed to host us in New York city, so Lola Retreat is at The Financial Gym April 27th through the 29th, and we are going to have sessions on how to pay off debt, how to get started with investing, how to level up your money with Kristin Wong. We also have Get Your Financial Life together with Erin Lowry. We also have some really interesting panels on how to prepare and deal with financial disaster as well as this concept of F Off Funds. I won't curse on the podcast, but it's especially important for women, especially right now for women to have a separate stash of cash to be able to say, "F you," in a situation that is not healthy, whether it's a workplace scenario, a relationship scenario. I think it's so important, so I'm really excited about the content that we have, and so excited to meet our lovely ladies. Yeah, I think it's going to be a wonderful weekend.

Bobbi Rebell:
Where should I send people to sign up for Lola and to be in touch with you?

Melanie Lockert:
People can go to LolaRetreat.com and check it out. People can also find me at DearDebt.com.

Bobbi Rebell:
All right. Melanie Lockert, Lola Retreat. Can't wait to get there. It's going to be amazing. Thank you so much.

Melanie Lockert:
Yes, thank you.

Bobbi Rebell:
Hey, friends. Loved hearing how far Melanie and her partner have come in just one year of the Lola Conference. Here's my take, Financial Grown Up tip number one. Aim high. In year one, Melanie didn't think she would get any sponsors. She was shy just about reaching out to anyone at all, but here we are, just year two, just a second year, and she has incredible brand. She has Fidelity, guys. Sensei, Shopkick, and of course The Financial Gym, so don't write off a large company assuming they will only sponsor large events. They will find, often, a lot of value in smaller, targeted, specific events that have engaged and invested audiences as is the case with Lola.

Bobbi Rebell:
Financial Grown Up tip number two, be creative when it comes to treating yourself. If you're feeling deprived financially because you never get to do anything, you are much more likely to cheat, just like on a food diet. Melanie talked about going to beauty schools for things like manicures, massages, facials, all that good spa stuff, but sticking to the theme of students, you can also, for example, have a great meal at a cooking school, or if you're redoing your home or redecorating one of the rooms but have a limited budget, consider getting a student from a local design school involved, and just think, you could be someone's final graduation project. You never know.

Bobbi Rebell:
All right, if you enjoyed Melanie's story, please hit the subscribe button, and if you have just a few minutes, leave a review on Apple podcast. They really do make a difference in getting the word out. I am also working on getting better at sending out my newsletters, so if you are not already on the list, get on the list. Just go to BobbiRebell.com. While you're there you can check out previous episodes by clicking on Financial Grown Up Podcast, and of course, be in touch. I'm on Twitter @BobbiRebell, Instagram @BobbiRebell1, and my author page on Facebook is Bobbi Rebell. I hope you guys all head out and treat yourselves to some affordable indulgences just like Melanie, and that we all got one step closer to being financial grown ups.

Bobbi Rebell:
Financial Grown Up with Bobbi Rebell is edited and produced by Steve Stewart, and is a BRK Media production.