Posts in Health + Fitness
Grownup alert! How to be ready to exit your job- and be ready for what’s next.
 

Media all-star Kim Rittberg gets us ready to exit our jobs the right way, and previews her new podcast: Mom’s Exit Interview.

 
 
 

 

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Full Transcript:

Bobbi Rebell:
Hey, Grownup friends. A big thank you to so many of you that have already bought my new book, Launching Financial Grownups: Live Your Richest Life By Helping Your Almost Adults Kids Become Everyday Money Smart. This book was not easy to write because I had to get honest with myself about what was working with my teen and young adult kids and what was not working. And I also had to be prepared to share it with all of you. So, first of all, thank you for your support and your wonderful responses to it. There's definitely some things in there that you may not have been expecting to hear.

Bobbi Rebell:
By the way, I got a lot of help from my money expert friends and also financial therapists and parenting experts. I am really happy with how Launching Financial Grownups came out, even though it really was hard to be, like I said, that honest, and it was a lot of work, but I really loved doing it. And I'm really happy with how it came out.

Bobbi Rebell:
On that note, if you have not already, please pick up a copy of Launching Financial Grownups today. After you do, please share it on social media. Please leave a review on Amazon. Those reviews are super important because the algorithm picks up on them and that can make the book a lot more visible to more people. So I truly appreciate it. And I really also appreciate all of your support.

Kim Rittberg:
Figure out number one, what is the life you want? What should that life look like? Are you looking to get more time to yourself, to spend with your kids? Are you looking for more fulfillment? Are you looking for a more flexible schedule? Get super clear on that answer before you leave, like don't slam any door until you know where you want to go.

Bobbi Rebell:
You're listening to Money Tips for Financial Grownups with me, certified financial planner, Bobbi Rebell, author of Launching Financial Grownups because you know what? Grownup life is really hard, but together we got this.

Bobbi Rebell:
Hey grownups. Quick ask, before we get into today's topic. I need your help big time. My book Launching Financial Grownups is out and I need your help to get this information to more grownups who can use the advice from my amazing experts in the book. As you know, I wrote Launching Financial Grownups because I was struggling and the information in this book has been everything to me. If you have not already, please pick up a copy. Please get one for a friend or a relative. And also this is so important, please take just a couple of minutes to leave a review on Amazon. We will have a link for that in the show notes. And if you have a group that you think would benefit from having me come to speak to them in person or virtually, get in touch. It's super easy. On my website, just hit the button on the top right that says Work with Bobbi and we can get in touch.

Bobbi Rebell:
Okay. Now to this episode's topic. Are you curious about the Great Resignation? Are you reading about some scary stuff in the job market like rescinded job offers or people that regret quitting? Maybe you are already in the thick of it, but how do we make sure it doesn't turn into the great regret, whatever we're doing. We have you covered with the most amazing guest Kim Rittberg. Kim Rittberg has had the most phenomenal career in the media business with stints everywhere, from Netflix to Fox and PopSugar. She even launched Us Weekly Television.

Bobbi Rebell:
But then she had that aha moment. You probably have had it too if you're listening to this, and realized she wanted more control. And if we're being honest, more upside potential by stepping out on her own.

Bobbi Rebell:
But of course it's never that simple. We grownups know it never is. I've shared my own three year exit strategy from when I left my job as a business news anchor at Thompson Reuters. But what if you don't want to wait three years or you just can't, and what if you don't know where you want to go, just that it's not where you are right now? Kim and I talk about all of that and then get very specific in our interview with what you need to know before you make your exit, including, of course, the financial things we need to be putting in place. And my favorite, how do you know where to invest in your business as you are building it? Where do you put your resources? It's often limited. Where do you outsource? And how do you even find the right people to help you? It's a lot. So listen carefully to Kim. She gets it and she has incredible advice. Here is Kim Rittberg.

Bobbi Rebell:
Kim Rittberg, you are a financial grownup. Welcome to the podcast.

Kim Rittberg:
Thank you so much for calling me a grownup.

Bobbi Rebell:
You are such a grownup. We've been gabbing a lot while we've been getting set up because you have a new podcast that has just debuting. It is called Mom's Exit Interview. And I asked you to come on to talk about exit strategies when we want to make big changes in our life. But first tell us about Mom's Exit Interview.

Kim Rittberg:
Yeah, so Mom's Exit Interview is pretty much a resource for moms to thrive when they've ditched the 9:00 to 5:00. Because people don't realize you think that there's stay at home mom, and then 90 hour work weeks on the corporate ladder. There's so much in between. And this podcast is an amazing resource. So every single episode, there's a mom, a real mom with an inspirational story where she's carving her own path and an expert with tips to guide you. So it's really meant to be that inspiration and action paired together.

Kim Rittberg:
And the reason I came up with it was sort of my baby. I had worked in media for about 10 years in TV. I launched the video unit for Us Weekly, like complete dream job. Like I made it. I was like, I made it. I'm such a big deal. It was awesome. I ran an 18 person team. I had my first baby, my baby, actual baby, and Us Weekly, my other baby. But what happened was when I being pregnant with my second, we were required, and I was in the hospital room having my second baby looking through resumes of all the people quitting, looking around at all the executives who were getting fired. I still had my job, but I thought, "Whew, I have no control." And so that really made me think I got to rethink my career. I need to take back control. If this is what success means, this is not the version of success I want.

Bobbi Rebell:
And it's interesting because, so your podcast is about the mom experience, but the truth is that, and that is often sort of the tipping point for making a change is when you have a change in terms of your family dynamics, whatever that may be, this applies to anyone. Right now, we're going through what many people are referring to as the Great Resignation because so many of us are now rethinking where we want to be, what's going on around us. I mean, you weren't necessarily being forced to make a change, but you had this aha moment. Tell us about what you think about the broader picture of what's going on these days in society, because that had to have inspired this new podcast.

Kim Rittberg:
Absolutely. So I, funny enough, right before the pandemic is when I decided to work for myself. When I tell people about this idea, dads, millennials, all people are like, "What a great idea. Why is it just for moms?" I'm like the idea is not just for moms. It's really for people who want to take control. And I think you're seeing that entrepreneurial, grab the reigns mentality, strike more people. But I do think that parents were feeling it more during the pandemic because all of the things that make a parent feel stretched thin before really rose to the surface in a very visceral way. Never before have parents had to homeschool and work at the same time. It's just it was a banana situation, but those little pieces had been happening for a long, long time.

Bobbi Rebell:
Assuming that we have a choice because sometimes people have to exit what they're doing without a choice, but if we have a choice, what things should people do beforehand to be most ready to have an exit?

Kim Rittberg:
That's a great question. Because on the show, I've conducted tens of hours of interviews with real moms. And we have surveys of hundreds of moms that filled out this survey for the podcast about what they're looking for. And people quit with a plan, without a plan, but I do think there are some general guardrails in place. So in my experience, I left Us Weekly, I knew I wanted to work for myself. I actually didn't have the courage or confidence to do it for another two years.

Kim Rittberg:
So a lot of times I think people have those sort of mental blocks of, can I do it? Is this really the right move? And then there's the tangible things. Do you have enough money? Do you have insurance or does your partner have insurance?

Kim Rittberg:
So some of the things to prepare are A, if you're going to exit, what are you entering? Do you want to be an entrepreneur and grow a huge company? Do you want to be a part-time worker? Do you want to be a consultant? But figure out number one, what is the life you want? What should that life look like? Are you looking to get more time to yourself, to spend with your kids? Are you looking for more fulfillment? Are you looking for a more flexible schedule? Get super clear on that answer before you leave, like don't slam any door until you know where you want to go and it doesn't have to be career A. It doesn't have to be job B, but you should have your priorities really clear because otherwise you're going to find yourself going to the right, going to the left, not really knowing which direction to really lock in on. So get clear on what you want. Your priorities are the top thing.

Kim Rittberg:
Secondly, figure out your financial situation. It is different for everyone. Some people have a lot of savings. Perhaps they have a partner with insurance and childcare. That makes it obviously a clearer path to take an exit. So figure that out. You obviously need to cover housing, food, childcare, but think about which of those things are temporary and which are permanent.

Kim Rittberg:
One of the other things I think is super helpful that I've learned from the podcast, I was talking to Gretchen Rubin, the Happiness Guru, who is amazing. She's amazing. I'm like, I love you. I also love you, Bobbi. We were talking about chapters and how life can be in chapters. So another helpful framework is you're slamming a door. You didn't lock the door with a bolt and never go back. You do always have the opportunity to reenter whatever it is you want to. You don't have to go back, but you can go right, you can go left, you can go forward. So I think the framework of knowing that an exit could be an entrance to something else and you get to decide what that is. A lot of people think of it's that old, famous video of that Jet Blue person, this flight attendant who jumped out the window and quit, and storming out of your job and lighting it on fire. It doesn't have to be that. There are a lot of ways to exit and enter something that's really satisfying.

Bobbi Rebell:
How do you balance the amount of planning you do with the actual doing? Because I have had friends that say, "I'm going to make a move," and then it doesn't happen. Or you also, sometimes people, as you just alluded to, take the leap and it's so dramatic and I'm just going to walk in and quit. Maybe they haven't thought it out well. So how do you kind of know what the balance is? And I say that, and I will talk about this on your podcast, I really took three years before I exited my corporate job. I did a lot of planning, but it was very specific with a timeline and everything. How do you balance that? Because you can spend forever planning.

Kim Rittberg:
You can definitely spend forever planning. I 100% agree with you. I spent two years knowing I wanted to work for myself, but not really understanding the financials of that. And finally, one day I said, "I'm going to do it. I'm going to network. I'm just going to see what happens." And I've had two and a half years of making good money doing some of the best work of my life, getting awards. You have to be clear in what you want. I think that clarity has to come.

Kim Rittberg:
Some of the tips that I have learned through the podcast is generally some of the ways that you can figure out that next step, if you have the time, obviously it's very hard to find the time, start doing that next thing as a side hustle. See if you like it, see if the money makes sense. See if there's clients out there, are people wanting what you're selling? So that's one way is to dip your toe in as a side hustle. The other thing is to make sure you have that financial cushion to make sure that you're not just quitting your job and then you feel unemployed. You don't want to feel unemployed. You want to feel empowered.

Kim Rittberg:
And the actual timeline, some people plan a business for years before they launch and other people spend six months, they make their plan. So getting the resources, like tapping into people. Getting your mentors, getting your coaches, doing that business plan, talking it out, and getting on the same page with your spouse or partner if you have one. That's another big thing is if you're going to make a big move, your whole house has to be aligned to that move, or it's going to be very hard for you to handle that. As you know, financial stress is the top stress for partners. So if you are going to make a move, your whole house has to be okay with that.

Bobbi Rebell:
Absolutely. And it is important to understand the difference between procrastination and planning, and understanding the balance of that. Once you make this leap and you do exit, Kim, one of the things that I worry about with people because I've been approached, fortunately, I don't think I've been scammed yet, but there's a lot of people... And it's not just scammed. There's a lot of people that can actually legitimately help you. That can really help you clarify, especially if you're a little bit lost, they can clarify with you what you want to be doing, because it is complicated. There are things that might be part of your business that are marketing and things that are revenue producing. And you have to balance that because some things can be so much fun, but they will never produce income. And if you want to have income for your family, you have to really have an understanding of that. How do you figure out who to bring in to help you and what kind of investments to make? Especially if maybe it's early and you don't have the cash flow to just pay for it out of your business, or if you need the cash flow to be supporting your family.

Kim Rittberg:
That's a great question. And I think there are several different points of view on this. Some people are in the camp of delegate everything, and delegate everything even before you're ready to. So when I was running a big company, I was like, "I'm not going to do this. I'm not going to do that. I'm going to delegate." Now that I run my own company, I do delegate, but I wait till I feel like I really need it and before I'm at that breaking point, then I hire help for that.

Kim Rittberg:
But in terms of bringing on coaches and all of that, there are a lot of people out there who would like to make money off of you. That's across the world. You go into a store, everyone's trying to sell you something, but figure out who you need to help you get to the next level. For some people, it's a business coach. You actually need to sit down and have your business plan. So on our podcast, I have this entrepreneur media business development consultant, and he gives you tips on how to find clients, how to price your business, how to make a business plan. If you don't know how to do those things, that's the right type of person to bring on. For other people, it's a graphic designer or it's a branding consultant because I think that when you're ready to take that next step, you need to have a brand identity and you need to really like have a good brand presence. Your socials, your site, all that stuff, but you have to be able to separate it.

Kim Rittberg:
And I think there are also a lot of people on social media, the idea that you have to be on social all the time, promoting yourself, and then you end up spending all your time there. You have to really think in your mind, balance your time between what is marketing and what is branding, and what is necessary, and where am I making my money?

Kim Rittberg:
So I had a huge year, my very first year actually working for myself. I had a huge year. I was barely on social media. My inbound contacts, all of my work was inbound. All of my clients were inbound. There were people I had met or contacts of contacts, and I did it through networking. So I think it's very important because a lot of people sell products or services that are related to marketing yourself. And I think social media marketing is super important, but you have to remember, at the end of the day, you got your checking and your savings account. How much money are you making? Are you bringing in money? Are these people who are helping you, are they going to help you bring in money? So I think you need to do that. I personally am a big fan of like word of mouth, figuring out are they legit, checking online sites, Better Business Bureau, all the things like that. I mean, a lot of coaches and people I brought on have been word of mouth. They have been recommendations from other business owners.

Bobbi Rebell:
Kim, you are such a gem. I want to remind everyone that beyond just rewinding this, I do provide transcripts because you're going to want to literally underline and circle everything that Kim has said. This is a tremendous resource. And we're so excited for your new podcast, Mom's Exit Interview. Tell us more about where we can find out more about you, and I know it's going to be everywhere the podcast. So the podcast is everywhere that you listen, make sure to follow and subscribe. I guess we say we have to say follow now, not to subscribe, but where can people find Kim Rittberg?

Kim Rittberg:
Thank you so much. So kimrittberg.com, R-I-T-T-B-E-R-G, is all things me and Mom's Exit Interview is there. And as a part of my business, I do media training and video content strategy. So I'm laughing. I'm like, "Don't hire coaches, except for me." I'm just kidding. But all of my information is that KimRittberg.com and this was so fun. And I really, my goal for the podcast is to be a resource for people to create a more fulfilling life. And so if I'm doing, that's awesome. And thank you so much for having me.

Bobbi Rebell:
Hey, grownups. I love how Kim gets real at the end of the interview, especially understanding that we have to focus not just on doing what we love, but understanding what will actually bring in revenue. It is something I'm trying to focus on more these days as well.

Bobbi Rebell:
Make sure you go to my website. It's just my name, BobbiRebell.com, to get the show notes, with links to learn more about Kim's business and her new podcast, Mom's Exit Interview. While you are there, make sure to subscribe to my newsletter. There's a link in the show notes and on my website for that. We send the newsletter out every couple of weeks with articles and helpful information that can help all of us be financial grownups and it is free.

Bobbi Rebell:
Be in touch. I'm now on TikTok where I'm still figuring it out. Please help me. Give me ideas, give me suggestions, or any feedback in the comments on TikTok. So far, everyone seems to like clips of me on local news sharing advice on saving money and paying down debt and other grownup money skills. You can also find me super easy under my name, just Bobbi Rebell. Same goes for Twitter. And on Instagram, I am @BobbiRebel1. That's Bobbi Rebell with the number one.

Bobbi Rebell:
And I also want to be helpful to all of you in your business ventures. I would love to come speak at your company or perhaps at a client event. I have virtual and in person programs available on topics, including of course, Launching Financial Grownups. I talk a lot about intergenerational wealth and of course, how to maximize work life benefits. Links to more info on that in the show notes as well.

Bobbi Rebell:
Go listen and subscribe to Kim Rittberg's new podcast, Mom's Exit Interview, and big thanks to Kim for helping us all be financial grownups.

Bobbi Rebell:
Money Tips for Financial Grownups is a production of BRK Media, LLC. Editing and production by Steve Stewart. Guest coordination, content creation, social media support and show notes by Ashley Wall. You can find the podcast show notes, which include links to resources mentioned in the show as well as show transcripts, by going to my website, BobbiRebell.com. You can also find an incredible library of hundreds of previous episodes to help you on your journey as a financial grownup.

Bobbi Rebell:
The podcast and tons of complimentary resources associated with the podcast is brought to you for free, but I need to have your support in return. Here's how you can do that. First, connect with me on social media @BobbiRebell1 on Instagram and Bobbi Rebell on both Twitter and on Clubhouse, where you can join my Money Tips for Grownups club. Second, share this podcast on social media and tag me so I can thank you. You can also leave a review on Apple Podcasts. Reading each one means the world to me. And you know what? It really motivates others to subscribe. You can also support our merch shop, grownupgear.com, by picking up fun gifts for your grownup friends and treating yourself as well. And most of all, help your friends on their journey to being financial grownups by encouraging them to subscribe to the podcast. Together, we got this.

Bobbi Rebell:
Thank you for your time and for the kind words so many of you send my way. See you next time. And thank you for supporting Money Tips for Financial Grownups.

 
Breaking format! How synthetic biology is impacting luxury handbags, preventing hangovers, innovating skincare products and creating next-level diets with futurist Amy Webb
 

Futurist Amy Webb, co-author of The Genesis Machine, explains how money influences the development synthetic biology, and the risks we need to be aware of before it is too late. 







 

 

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Did you enjoy the show? We would love your support!

Leave a review on Apple Podcasts or wherever you listen to podcasts. We love reading what our listeners think of the show!

  1. Subscribe to the podcast, so you never miss an episode.

  2. Share the podcast with your family, friends, and co-workers.

  3. Tag me on Instagram @bobbirebell1 and you’ll automatically be entered to win books by our favorite guests and merch from our Grownup Gear shop.



Full Transcript:

Bobbi Rebell:
Hey, grownup friends, a big thank you to so many of you that have already bought my new book, Launching Financial Grownups: Live Your Richest Life by Helping Your (Almost) Adult Kids Become Everyday Money Smart. This book was not easy to rate because I had to get honest with myself about what was working with my teen and young adult kids and what was not working. And I also had to be prepared to share it with all of you. So, first of all, thank you for your support and your wonderful responses to it. There's definitely some things in there that you may not have been expecting to hear. By the way, I got a lot of help from my money expert friends and also financial therapists and parenting experts.

Bobbi Rebell:
I am really happy with how Launching Financial Grownups came out even though it really was hard to be, like I said, that honest. And it was a lot of work, but I really love doing it and I'm really happy with how it came out. On that note, if you have not already, please pick up a copy of Launching Financial Grownups today. After you do, please share it on social media. Please leave a review on Amazon. Those reviews are super important because the algorithm picks up on them and that can make the book a lot more visible to more people. So, I truly appreciate it and I really also appreciate all of your support.

Amy Webb:
Hermès, they've got a bag coming out this year made of something that looks exactly like leather but is made out of a synthetic process. So, it's not like chemical-based, it's totally organic. It's just engineering cells to produce something different. That's going to retail for $4,000.

Bobbi Rebell:
You're listening to Money Tips for Financial Grownups with me, certified financial planner, Bobbi Rebell, author of Launching Financial Grownups. Because you know what, grownup life is really hard, but together, we got this. Hey grownups, we are going off script today for an epic topic because futurist Amy Webb is my guest. She is going to share information that you have not heard before but that we all need to be paying attention to because it is going to change everything you think you know literally about life. She basically reveals a lot about where money goes in our society. What is getting funded is going to shape the very genetics of humans in the future. It also, by the way, could mean the end of hangovers and diets.

Bobbi Rebell:
Also, look out for $4,000 plus Hermès bags not even made of leather. Yes, you heard that right. Now, at first, Amy's new book, The Genesis Machine: Our Quest to Rewrite Life in the Age of Synthetic Biology, which he co-wrote with scientist Andrew Hessel, may sound a bit intimidating, I certainly was. But I promise you, after our conversation, you're going to go out, you're going to get the book and you're going to read it. And by the way, she has many different accolades but Amy Webb is the founder and CEO of the Future Today Institute and a professor at NYU. Let's just get into it. Here is The Genesis Machine author, Amy Webb. Hey, Amy Webb, you're a financial grownup. Welcome to the podcast.

Amy Webb:
Thank you so much. It's great to be here.

Bobbi Rebell:
That is, in this case, sort of besides the point because I am having you on for reasons that are about money but also at a new level. Money plays a big role in the topic we're going to talk about, which is synthetic biology. We're going to get to that in a minute. But first, I want to just put it out there. Your futurist, your latest book is called The Genesis Machine: Our Quest to Rewrite Life in the Age of Synthetic Biology. It's about an emerging technology that's going to allow us basically to edit and design new forms of life. So, set us up here. Tell us about what all this means.

Amy Webb:
Sure. And I should qualify maybe, futurist sounds like a strange job title and so it could be easy to dismiss. Me, if I have to say, I would too. That's a ridiculous made-up sounding job title. My academic background is game theory in economics. This is a branch of research called strategic foresight. And so, we use data and build out models to try to see what's happening in the present and anticipate what could happen in the future. So, I just bring that up first because this is kind of a weird book. It's a book about the technology that pretty soon is going to allow us to edit, redesign, or totally design from scratch new forms of life. And that's important because it gives us the ability to deal with existential threats like climate change, we just got some pretty horrifying news from the UN a couple days ago, and also to manage and mitigate novel pathogens.

Amy Webb:
So, we've got risks on the horizon, but this is the same technology that helps us potentially improve the human condition and improve longevity. The book is about this area of science that kind of incorporates gene editing, and DNA sequencing, and synthetic biology. These are new relatively areas of science and tech that combines engineering, and design, and computer science. And essentially, what this allows researchers to do is to program biology the way that you might program a computer. If you kind of forgot what you learned in biology class in high school, it's totally fine because this book is written for everyday people to understand what's coming because what's coming is it is enormous. I think 10 years from now, we're going to look back at this moment in time and be able to see how clearly things were changing right before our eyes. I think we're going to eventually be talking about synthetic biology the way we talk about AI today.

Bobbi Rebell:
And this is, in fact, has a lot in common with AI which you covered in your previous book, including the story of where the money flows. Can you talk a little bit about the fact that a lot of science is very underfunded but yet it's interesting who is funding this and what money is going into this and what purpose that's going to have in the future.

Amy Webb:
Right. So, everybody's thinking about NFTs in the metaverse right now, but this is kind of a really interesting area that some big unusual names are paying very close attention to. Bill Gates is a big proponent of this tech and a big investor in this space. But so is Eric Schmidt. Eric Schmidt, as some of you probably know, used to be the head of Google. One of the things that's interesting is that there's actually kind of an overlap between the VCs, and the hedge funds, and a lot of the investment community that funds AI, and those who are funding the future of synthetic biology, as strange as that sounds. I can give you a concrete example. In part because of SARS-CoV-2, which is the virus that causes COVID-19, this acted as a catalyst. Suddenly, everybody was trying to find a way to test and diagnose and then treat this horrible pathogen.

Amy Webb:
But that had some interesting knock-on effects. I think it was like two weeks ago, some biotech veterans raised $3 billion, that is billion with a B, to create a new company called Altos Labs on the premise that the fundamental machinery of life, which is cells, can be reprogrammed. If they raised $3 billion, think of what the valuation, the pitch must be. I mean, it's like incomprehensible. I bring this up just to say this is not a bunch of weirdos playing biohacker in their garage. This is real stuff and this is on a long time horizon, and there are majors in the space that are investing. But also, Google has a division dedicated to research in this space, so does Microsoft. Microsoft is trying to figure out how to use DNA as a storage device, which is kind of insane, right? But they're working in this space too.

Bobbi Rebell:
Yeah and I should say what you mean is to store data inside of DNA-

Amy Webb:
Yeah.

Bobbi Rebell:
... which is bananas. One of my favorite parts of the book is you talk about the futures and you talk about different scenarios of how this could be used in our practical lives. And when you think about those scenarios, you think, "What would people pay for this?" For example, you talk about the idea of no longer having hangovers, of no longer having to diet when you want to lose weight because of the things that we can do to our food and to the way that we consume food. Tell us more about that, because to me, that's an investment I want to make-

Amy Webb:
Yeah.

Bobbi Rebell:
... both as a consumer, I want that technology, and also as an investor.

Amy Webb:
Right. On the consumer side of things, I think it's worth noting that you can already get an entire genome sequenced for less than the cost of a pair of Nike Air Jordans. And that's pretty spectacular that prices come down by orders of magnitude since the first human genome, with the first draft was completed in the early 2000s. What does that mean? That means that a lot of people are sending off their samples to 23andMe and similar types of services, which pre-COVID probably was a select few. But in the age of COVID, we're used to giving our DNA samples to anybody who feels like, literally in New York City, I had to get a COVID test a couple months ago and I went to a guy in a van. And I was like, "Yeah, take my data. I guess that's what we're doing now," which is terrifying at any rate.

Amy Webb:
There's just this entire economy that's blossoming, that's blossoming now, but there's some practical reasons why. So, with regard to Microsoft, at some point, our computers can only get so small and they can only get so powerful. And we also have a geopolitical problem because most of our semiconductors come from a troubled region of the world. So, I think some of what's going on here is, can we reduce some of the soul-crushing uncertainty of our supply chains? And can we shrink components down to like nanoscale? Which again, I know it sounds insane, but there's a company called Roswell Technology that just did this. They just made an announcement of the world's first molecular chip. It has 16,000 sensors on it, smaller than the size of a fingernail. It makes use of biology as a computing platform.

Amy Webb:
So, again, I know all this sounds crazy, but their practical reasons that we describe in the scenarios, obviously, this changes food. It means that a couple of Super Bowls from now, the 1.45 billion with a B chicken wings that we consume on a single day in the United States won't have to come from 750,000 chickens. We could get it all out of a bioreactor. And bioreactors could be in every town and every city so it drastically shorten supply chains. In the beauty space, that's actually a pretty mature area where this research is already being applied, so just different approaches to products that make your cells work for you versus a cream or something that layers on top of your skin and doesn't really solve any problems to totally different ways that were going to produce materials.

Amy Webb:
I've seen some leather already that is made out of mycelium. It's made out of the fibrous material that connects mushrooms. And you would never know the difference. In fact, Hermès, I don't, obviously I carry many Hermès's bags. I don't know how to say that correctly, I'm not fancy. They've got a bag coming out this year made of something that looks exactly like leather but is made out of a synthetic process. So, it's not like chemical-based, it's totally organic. It's just engineering cells to produce something different. That's going to retail for $4,000, I think.

Bobbi Rebell:
Wow. So wait, so just to circle back though in terms of the not gaining weight and in terms of the not having a hangover, because I know people want to hear that.

Amy Webb:
Yeah. So, there is a product, I think it's in the market already, it's an enzyme. It's kind of like functions a little bit like a probiotic. So, the idea is before were a night out drinking, you would take this enzyme and probably still get pretty drunk if that's what you were trying to do but it would prevent the after effects, the hangover part. But what's really interesting is, couldn't you just engineer a molecular whiskey or like a bioengineered wine to have that enzyme side of it already so that you just don't suffer those ill effects afterwards? And that research is underway and you can already buy some functional beverages that are hoping to do some of that.

Bobbi Rebell:
And the dieting?

Amy Webb:
The dieting is something that people are looking at. That one's a little bit more tricky because there is what causes hunger and then there's the mental, like the part of you that wants to eat, so there's deeply rooted psychological things that have to do with that as well.

Bobbi Rebell:
So, it's out there but it's a longer timeline. All right. We don't have that much time left and I want to touch on risks. You talk about nine risks in the book. We can't go out to all of them. But one thing that I find fascinating is that you talked about, we gave our DNA to these random trucks on the street to get these tests for COVID. We leave DNA all over the place. And this is true, for example, you talked about the example of CEOs. They leave DNA all over the place. Someone could program, could somehow take the DNA and you could explain this better than I can, but they can be a little bit mischievous. Talk through that scenario of what could happen and how this could affect the company if the CEO's health is compromised through having their DNA effectively stolen.

Amy Webb:
Right. So, I know this sounds insane, but if you recall, President Macron of France met with Putin just before Russia started its attack and he refused to have a COVID test because he didn't want his data housed within Russia. And some people made fun of him but he was really smart to do that. A couple of years ago, there was a artists collective/activists collective that said that after WEF, so after the World Economic Forum Meeting in Davos, I was actually at that one, I'm assuming that I am nowhere near important enough that anybody went around to collect my stuff, my data, but they collected used napkins and coffee cups and things from world leaders and scraped the DNA off, had it sequenced and said, "We're going to auction off your sequences to the highest bidder."

Amy Webb:
Now, that is challenging to do but it's not impossible to do. And it does beg the question, "If I have your sequence, can I engineer something, some type of virus that is maybe not deadly but is debilitating?" And if you, as a CEO or you as a global leader had like chronic stomach pain or chronic diarrhea or something like that, the question I ask is, "Well, what fiduciary responsibility do you have to report that to your board and to shareholders and what do you do about it?" I mean, that's one of these weird questions, but we're already starting to see malware show up in sort of new ways and new forms of corporate espionage that involve biology. And it's not out of the realm of possibility that we could start seeing biological malware enter the mainstream here and there, which is kind of scary.

Bobbi Rebell:
It's really scary. Okay, I'm going to pivot one last quick question.

Amy Webb:
Yeah.

Bobbi Rebell:
Not a very smooth transition, but I know there's already ETFs out there that people can invest in.

Amy Webb:
Oh yeah.

Bobbi Rebell:
Can you share a little bit about how people can invest in this space?

Amy Webb:
Yeah. And I want to be clear, I'm not specifically making investment advice, but there are ETFs, there's also a lot of thematic investing, Cathie Wood's ARK capital management or is it ARK investments? So, synthetic biology is a big piece and they have an ETF. Franklin Templeton launched an ETF. So, there are funds that exist and they're performing pretty well, but there's also individual companies that either IPOed or SPACed. So, Ginkgo Bioworks is an example of the latter but they're performing pretty well. They make custom microbes. Twist Bioscience is a really interesting company. It's an infrastructure company and those are always good to look at when a new ecosystem is forming.

Bobbi Rebell:
Very, very interesting. And by the way, if anyone wants a little more incentive to buy Amy's book, there is more information on page 96. So, you got to go to the book to get more info. Amy, this has been amazing. Tell us more about where people can find out more about you. I know your book is available everywhere.

Amy Webb:
Thank you. The book's available everywhere. Independent local bookstore is terrific but it's also available on Amazon and Walmart and everywhere books are sold online. And if you're interested in trends and what's on the horizon, all of our work is open source and freely available to download at the futuretodayinstitute.com. We've got our 15th annual Tech Trends Report launching in about two weeks at South By South West. And there are, I guess you're the first to know this, we have 574 trends this year spread across 13 individual volumes and like 20 different industries. So, it's pretty enormous.

Bobbi Rebell:
Wow. Well, thank you so much for being here on Financial Grownup and good luck with everything. Thank you.

Amy Webb:
Thank you.

Bobbi Rebell:
Okay, friends, I'll admit it, I am a little obsessed with this Hermès bag is going to be and whether it will be like synthetic diamonds where it is still not considered real or whether because it's so cool and new it's going to be considered something better than I guess what we would say the real thing was. This stuff is so cool. I also really found it interesting that we can all invest in synthetic biology. Let me know if you're going to do that. This episode was pretty intense, but I hope you enjoyed it. I usually cut interviews down but I did not want to have you guys miss anything I had to say. So, it is really all there and there is so much more in her book. So definitely, pick up Amy's book, The Genesis Machine. Check out the Future Today Institute for more incredibly cool info.

Bobbi Rebell:
It's so generous that they make everything open source, so cool. If you enjoyed this episode, please share on social. Tag me on Instagram @bobbirebell1 if you do so. And big social media news, I started a TikTok channel. I have no idea what I'm doing so please follow me for all the cringiest videos ever. Super easy to find, just Bobbi Rebell, that is my TikTok handle. Thank you to everyone buying my book, Launching Financial Grownups, and for leaving reviews on Amazon. Algorithms pick up on that stuff so I really need your support. Please leave an Amazon review. Loved having Amy Webb of the Future Today Institute on talking about her latest bestseller, The Genesis Machine, and thanks Amy for helping us all be financial grownups.

Bobbi Rebell:
Money Tips for Financial Grownups is a production of BRK Media LLC, editing and production by Steve Stewart, guest coordination, content creation, social media support and show notes by Ashley Wall. You can find the podcast show notes which include links to resources mentioned in the show as well as show transcripts by going to my website, bobbirebell.com. You can also find an incredible library of hundreds of previous episodes to help you on your journey as a financial grownup. The podcast and tons of complimentary resources associated with the podcast is brought to you for free, but I need to have your support in return. Here's how you can do that. First, connect with me on social media @bobbirebell1 on Instagram and Bobbi Rebell on both Twitter and on Clubhouse where you can join my Money Tips for Grownups Club.

Bobbi Rebell:
Second, share this podcast on social media and tag me so I can thank you. You can also leave a review on Apple Podcasts. Reading each one means the world to me. You know what, it really motivates others to subscribe. You can also support our merch shop, grownupgear.com, by picking up fun gifts for your grownup friends and treating yourself as well. And most of all, help your friends on their journey to being financial grownups by encouraging them to subscribe to the podcast. Together, we got this. Thank you for your time and for the kind words so many of you send my way. See you next time and thank you for supporting Money Tips for Financial Grownups.

 
Start now: tips for a year of self care with Allison Task author of A Year of Self Care
 

Don’t wait until January!! Friend of the podcast Allison Task is back with her latest project: A Year of Self Care Journal. Find out how you can create a healthy financial ecosystem, get tips for active listening and the difference between responding and reacting and so much more.  

Money Tips

  • Create a healthy financial ecosystem

  • Get tips for active listening

  • Learn the difference between responding and reacting

  • How to make the most of the Self Care Journal

 

 

Follow Allison!


Follow Bobbi!


Did you enjoy the show? We would love your support!

Leave a review on Apple Podcasts or wherever you listen to podcasts. We love reading what our listeners think of the show!

  1. Subscribe to the podcast, so you never miss an episode.

  2. Share the podcast with your family, friends, and co-workers.

  3. Tag me on Instagram @bobbirebell1 and you’ll automatically be entered to win books by our favorite guests and merch from our Grownup Gear shop.


Full Transcript:

Bobbi Rebell:
I hope you guys are all celebrating some big adulting milestones this season. And you know what? Finding the perfect gift for those celebrations can be kind of tough. I have the solution over at grownupgear.com. We have adorable hats, totes, mugs, pillows, tees, and seriously the most cozy and comfortable sweatshirts. They're all on grownupgear.com and all at affordable prices. We even now have digital gift certificates, if you can't decide. Use code GROWNUP for 15% off your first order. Buying from our small business helps to support this free podcast. And you know what? We really appreciate it. Thanks guys.

Allison Task:
Dirty little secret, I had the conversation with my husband this summer. I'm like, "Can we just do it? Can we just do our budget?" And I kind of rely on him because he's a financial professional. And I said, "It's time." I opened up my spreadsheet. In about 20 minutes, I had where our money's coming, where are money's going. And it's going out a lot more than coming in. So we had a real conversation with real numbers. That's important. I didn't do it myself and I did it this summer.

Bobbi Rebell:
You're listening to Money Tips for Financial Grownups with me, Certified Financial Planner, Bobbi Rebell. Author of How to be a Financial Grownup. And you know what? When it comes to money, being a grownup is hard. But together we've got this.

Bobbi Rebell:
Hey friends, welcome to an all new episode of the Money Tips for Financial Grownups podcast. You guys are in for a treat today because it is all about you putting yourself first as you should and not waiting until the new year. I'm really excited to bring back career coach, mentor, life coach, all around wise person. An author, Allison Task, she's a guest so many of you wrote me about that you loved, as did I. Because Allison just gets it. And she isn't afraid to dish out some tough love to get all of us to a better place.

Bobbi Rebell:
I get a lot of books sent to me asking if the author could be featured on the show and I really try to limit the number of sort of journals as we head into the new year. Some of them are really good, but a lot of them are kind same old, same old. This is very different. It is, I don't know what to say, just substantial. There's a lot more to it and a lot of thought that went into it. And most of all, it's definitely not something you want to wait on. You want to get this now and not just wait to the new year. So in this case, I actually reached out to Allison Task and I bought myself this journal because I wanted it now, I didn't want to wait. And it really is a next level version of something that so many other people are doing, but just not as well.

Bobbi Rebell:
As you listen to the interview with Allison, you're going to start to understand why it is simply called a year of self-care journal. So in our interview, Allison and I talk about some very real world situations, including ... and this gets really personal, I was kind of a little surprised she went there. But Allison talks about how she talks about money with her husband and even revealed some of the conversations that they had when things got really dicey during the pandemic. She gets really candid about how her life changed, some big decisions that had to be made. And how this project, the journal, came to be. We talk about active listening, communicating boundaries, and the difference between reacting and responding. Get ready, guys, this is good. Here is Alison Task.

Bobbi Rebell:
Alison Task, you're a Financial Grownup. Welcome back to the podcast.

Allison Task:
Thank you so much for having me.

Bobbi Rebell:
I am so glad to have you back. You were here a little while ago to talk about personal revolution. It's like our important to sort of like evolution, everyone should check out that book and that at episode. Which of course, we have to be like so podcast cliche and be like, "Go to our show notes for the link to that." But I have you back because you have a new book. It is called A Year of Self-care, it's a journal. Allison, first of all, welcome, welcome, welcome. And tell us about the new book.

Allison Task:
So, the new book is something that I created so that people could have really tangible exercises. You know me, right? I'm a coach, I'm a life coach, career coach. And what happens out of my room is more important than what happens in the room. While in conversation with people, we have work to do. And I wanted to create something so that people could go home at night and do the work. That's where the rubber hits the road, you be with your coach, but it's in your weekly runs that you really get stuff done. That was the idea for this book. And it's a journal. So every week has either a quote or some sort of topic to keep you thinking and then an action. And it's designed to happen anytime over the course of a week.

Bobbi Rebell:
Exactly. And the other thing that I really like about it is they're really substantial, and they're thoughtful, and there's themes that come back throughout the book, which I like. Because you want reinforcement, you don't want just one time to be told, "Oh, think about your sleep and how that impacts the rest of your life." They're recurring themes and I really like that positive reinforcement. Especially when we are home more than we used to be, even as the world opens up. And this is a time when people really want to be thinking about how they're living their life.

Allison Task:
Right. So it's very intentional. And when you talk about the themes, there are five specific areas that I focus on. I focus on self care in terms of the physical, the mental, the spiritual, and the emotional. Like those three always get put together. So physical, mental, spiritual, emotional, and social.

Bobbi Rebell:
So I cheated a little and looked ahead and went through the book to pull out some of my favorite week challenges, prompts, whatever you want to call it. So I want to ask you to elaborate on a few of them, just to give people a little bit of a teaser of the book, sneak, peek, whatever you want to call it.

Bobbi Rebell:
So one of my favorites is week seven, which is about making an honest assessment of your financial situation including creating a healthy financial ecosystem. And that's something, by the way, sneak peek, also, Allison you're featured in my upcoming book that's coming out in March, Launching Financial Grownups. You had amazing advice for parents. We talked about the financial ecosystem a bit there, too.

Allison Task:
Absolutely. I can't tell you how many clients I meet at all levels of economics who I'll say, "What is your budget? Do you know what you're spending a month or a year?" They'll say, "No." And dirty little secret, I had the conversation with my husband this summer. I'm like, "Can we just do it? Can we just do our budget?" And I kind of rely on him because he's a financial professional. And I said, "It's time." I opened up my spreadsheet. In about 20 minutes, I had where our money's coming, where our money's going. And it's going out a lot more than coming in. So we had a real conversation with real numbers, that's important. I didn't do it myself and I did it this summer.

Bobbi Rebell:
It's hard to make time to do that even when we have a lot of time. So that's one of the reasons it's nice to have a physical book with actual prompts because you can go to the other financial stakeholders in your family, which may be a husband, a wife, whomever it is. But the people that your finances overlap with and say, "Look, I'm working on this. I need your help. Can you participate in this exercise this week?" So I think that's a great thing.

Bobbi Rebell:
You also talk about practicing active listening. It's so important in life, but also it's important for career and business success. We've learned that a little bit with Zoom because we can't talk over each other as much as we might in person. But tell us more about that.

Allison Task:
Well, active listening, to me, it's a gift you're giving to the person you're speaking with. I'm speaking right now, you're giving me the space, you're not stepping on me. And now the next part is ... and we don't have to do this in the interview. But it's, "Here's what I heard you say, Allison." It's actively giving space, then even a little extra space when the person finishes. And then letting you know they were heard.

Allison Task:
If there's community, the level of connectivity that happens when a person feels heard is very powerful. It's relief, you can feel it in your body and you feel it because there's me and you and the space between us. And the space between us grows wider and more powerful, we connect more.

Bobbi Rebell:
Another one of my favorites here was communicating boundaries. This is really important as we start going back into the world. You mentioned your PTA president, I'm actually the class mom, whatever you want to call it, for my son's grade. And we get pulled into ... you're silently applauding me, but I'm sort of mixed feelings about it. Because we sometimes say yes, and when you say yes to something, you are kind of saying no to something else. So it's really important to be selective and to create those boundaries. Tell us more about that.

Allison Task:
Well, yes. Congratulations and thank you for stepping up in this leadership role. Yeah, fuzzy boundaries like this, emotional boundaries with your kids, showing up, volunteering is some of the fuzziest of boundaries. And so where do we want to go? Checking in with ourself. When you feel you're getting pulled, I sense resistance. And it's very much okay. And trust me as a PTA president, I'm always having people tell me, no. But when people tell me, yes, I go, "Great. How do you want to build this? How will this work for you?" I do not want a single volunteer that isn't thrilled to be there because then the work doesn't get done in a passive aggressive way and I'm not interested in wasting time with that. So if you want to stand up, how do you want to stand up? So maybe defining for yourself how you want to be a class parent. I will spend no more than two hours a week on this. Some weeks I'll go to 10 for big weeks, but that's it. And you can say no and say yes.

Bobbi Rebell:
I like that a lot. The other thing I really like is further on ... actually this is the final one, so I'm giving everyone ... it's not a spoiler, but anyway. It's consider the range of responses, the difference between responding and reacting. And I was like, "Hmm." I read that, I'm like, "I really have to process that because they are very different." And very often we're reactive when really we should be a little bit more thoughtful and think about our response.

Allison Task:
Right. And active listening helps you with that. Responding is taking a beat, thinking, giving space. And reacting is quicker. I was visiting relatives in Rochester the summer and she said, "The difference between the downstate city folk and us is, we just take that space." And you gave that some space, which I appreciate. Because you were considering it. Respond. React is, "No, no, no, that's not what I said. No, no, I meant something totally different." It's high pitched, it's frenetic, it's pitchy, it's up here. It's not deeper, stronger.

Bobbi Rebell:
The final thing that I want to ask you to tell us more about of these 52 amazing prompts. You talk about ... this is really towards the beginning, if your ship doesn't come in ... this is a quote because you have the quotes and then you have the actions. If your ship doesn't come in, swim out to meet it. I want to hear more about that. Because many of us are still home, we're starting to go back to offices, back to socializing, back to in-person activities and networking. And this is a time when we have to remember that if we just sit back, sometimes the ship doesn't come into us. Sometimes we do have to force ourselves and I find myself sometimes really not wanting to go to things. Even though I do miss friends, I do miss going out. We kind of got used to just not.

Allison Task:
Well dirty little secret, boy was I happy to have all those obligations off of my docket. And I sense you're feeling that way, too. And so ... ah, you're giving me the side eye. So that's a boundary thing. Here's what I learned about myself during the pandemic, I tend to overbook and I really value my downtime and I don't have that much of it. You're a person who puts yourself out there in public for a career, maybe you really treasure that reconnection, rejuvenation, repair time. You're out so much, you got to go in, too. I think that's important. I'm not sure that I answered your exact question because I flipped it [crosstalk 00:11:55]-

Bobbi Rebell:
Well, I guess the question is, though, at a certain point, you also have to say, "Okay, but I do have a business, I do have to earn income." And it's not going to happen. If I just wait for the ship to come to me, maybe I have to go out and meet the ship. I mean, that really hit home with me that we do have to motivate. Yes, we've learned how much we need that rejuvenation, how much we do need that downtime. But we also have to remember, there's a reason why people go to in person business trips, for example. There's a reason why we would meet somebody in person to have coffee or lunch or whatever it may be. Because you do connect with of people sometimes on a very different level when you do have those in-person experiences. And that's something that we're all figuring out right now, what is the balance? Because of what you just said.

Allison Task:
That's a really powerful part of self-care. Self-care isn't just the repair and the snuggling in the cashmere. Self-care is also taking action, growing. I like the concept that you're either comfortable or you're growing. And if you're waiting on the couch or by the edge of the sea, maybe you're comfortable and maybe you need a little goose. Maybe you need to goose your system. Maybe your business is running perfectly fine, but then have that moment with yourself where you sit down and have a little offsite with you. Maybe it's down insight in your home. And you're like, "Is this where I want my business to go? Where do I want my business in ten years, five years? Then what are my goals for this year?" So that's assert yourself. One of the WHO things, The World Health Organization, I believe was agency. It's empowerment, autonomy, self efficacy.

Bobbi Rebell:
Yes.

Allison Task:
Self efficacy.

Bobbi Rebell:
Yes.

Allison Task:
There you go.

Bobbi Rebell:
All right, so you gave me the perfect lead in and because you also have a whole business. Books are just a tiny part of all that you do. So tell us about that and how people can be in touch with you and learn more about everything besides your books. We know your books are everywhere.

Allison Task:
Yeah, they are live and large. So I have a personal coaching business, I work privately with individuals to coach them. I have been hired by organizations, but I prefer to keep my work really intimate, working directly with the person who hires me. My name is Alison Task. My website is AllisonTask. And currently available working with private clients.

Bobbi Rebell:
Wonderful. And it's great that you can be available for people, but also if that's not an option for somebody, they can definitely get your books and other resources. So thank you so much.

Allison Task:
Thank you for having me.

Bobbi Rebell:
Allison was so great, as always, so perceptive. Just really nails it and calls us out for the things that we know we should be doing, but we don't always actively pay attention to. I particularly loved what she had to say about volunteering, which is something I have mixed feelings about. Also how to say no, but also say yes. And I was struck by what she had to say about the fact that we tend to just react to things when we really should take a beat and think about our response. Take some space, give other people a little space.

Bobbi Rebell:
I would love to hear from all of you about what resonated with you. DM me on Instagram @bobbirebell1. And please take a moment to share this episode on social media or just directly share with your friends that might enjoy it. I really need your help to grow this podcast, it is truly a labor of love. And for that reason, each and every one of you matters to me. So I am sincere when I ask you to be in touch. I want to hear from you.

Bobbi Rebell:
Don't wait until the new year to pick up Allison's book, A Year of Self-care Journal. Allison Task always brings it and we are so thankful for her coming back to the podcast to help us all be financial grownups.

Bobbi Rebell:
Money Tips for Financial Grownups is a Production of BRK Media, LLC. Editing and production by Steve Stewart, Guest Coordination, Content Creation, Social Media Support and Show Notes By Ashley Wall. You can find the podcast show notes, which include links to resources mentioned in the show as well as show transcripts, by going to my website, bobbirebell.com. You can also find an incredible library of hundreds of previous episodes to help you on your journey as a financial grownup.

Bobbi Rebell:
The podcast and tons of complimentary resources associated with the podcast is brought to you for free, but I need to have your support in return. Here's how you can do that. First connect with me on social media @bobbirebell1 on Instagram and Bobbi Rebell on both Twitter and on Clubhouse, where you can join my money tips for grownups club. Second, share this podcast on social media and tag me so I can thank you.

Bobbi Rebell:
You can also leave a review on Apple podcasts reading. Each one means the world to me, and you know what? It really motivates others to subscribe. You can also support our merch shop, grownupgear.com by picking up fun gifts for your grownup friends and treating yourself, as well. And most of all, help your friends on their journey to being financial grownups by encouraging them to subscribe to the podcast. Together, we got this. Thank you for your time and for the kind word so many of you send my way. See you next time. And thank you for supporting Money Tips for Financial Grownups.

 
3 Money Tips to Manage Burnout with Career and Life Strategist Elizabeth Koraca

Avoiding burnout is one thing- but what happens when it is happening and you need to find an escape? Career and Life Strategist Elizabeth Koraca shares 3 tips to managing burnout when it is actually happening.

 
Elizabeth Koraca Instagram.png

3 Money Tips To Manage Burnout

  • If you’re feeling overwhelmed, stop and ask yourself what is causing it. Write down what are your biggest pain points.

  • Look at what’s on your plate. Is it overflowing? Chances are if you're feeling overwhelmed you've got too much on your plate.

  • Listen to your body, mind, and emotions. Setting goals, taking action, and scheduling them in a calendar will help you combat overwhelm.

 

Follow Elizabeth!

Follow Bobbi!



Did you enjoy the show? We would love your support!

Leave a review on Apple Podcasts or wherever you listen to podcasts. We love reading what our listeners think of the show!

  1. Subscribe to the podcast, so you never miss an episode.

  2. Share the podcast with your family, friends, and co-workers.

  3. Tag me on Instagram @bobbirebell1 and you’ll automatically be entered to win books by our favorite guests and merch from our Grownup Gear shop.



Full Transcript:

Bobbi Rebell:
I hope you guys are all celebrating some big adulting milestones this season, and you know what? Finding the perfect gift for those celebrations can be kind of tough. I have the solution over at grownupgear.com. We have adorable hats, totes mugs, pillows, tees, and seriously, the most cozy and comfortable sweatshirts. They're all on grownupgear.com and all at affordable prices. We even now have digital gift certificates if you can't decide. Use code grownup for 15% off your first order. Buying from our small business helps to support this free podcast. And you know what? We really appreciate it. Thanks, guys.

Elizabeth Koraca:
So if you're feeling that burnout from social media, like you're on it too much, or you feel like you've had to post too much, just take a step back and think, what is comfortable for me? Is it posting something once a week? Is it going on once a day? Is it just looking at professional posts or focusing on personal? Whatever it is, feels right, create a plan and write it down for yourself.

Bobbi Rebell:
You're listening to Money Tips for Financial Grownups, with me, certified financial planner, Bobbi Rebell, author of "How to Be a Financial Grownup". And you know what? When it comes to money being a grownup is hard, but together we've got this.

Bobbi Rebell:
Hey, grown up friends. I hope everyone is having a great fall and getting into some kind of a good routine because that is one of the many ways to avoid what we're going to talk about today, which is burnout. And there's a lot talk, by the way, about how to avoid burnout and so many great tips that are already out there. But here's the thing. What do you do if you were already in the burnout phase and you don't know how to even get out of it? This has been happening to me. So as some of you know, this summer, I sort of blocked everything out to finish up my next book, which will be out next spring. All good. People were very understanding. I told everyone get in touch. Early fall, I'm going to have tons of time. In fact, I don't even know what I'm going to do with myself. I'm going to have so much time and I can't wait to hang out with you and to do these work related things, and it's going to be great.

Bobbi Rebell:
Well, you can guess what happened. The minute I handed in that book, everything came crashing down. And of course, these are good problems to have because I want to see my friends and I want to take advantage of these great work opportunities, except it all came at me at once and I really wasn't ready. It just was kind of like going from zero to 60 overnight. And I had total overwhelm and very quickly I found myself burned out, especially because, as many of you probably have experienced during this pandemic, we just aren't doing as much. So when you suddenly are in a position where you're being invited to different social events that you want to go to and different work things and just plans to see friends and do different things, it's just so much and I don't know how we did it before.

Bobbi Rebell:
All this to say, I reached out to my friend, career and life coach, Elizabeth Koraca. She had some amazing ideas for me, and this is stuff, honestly, I usually roll my eyes at. But she actually had specific things that we can do. And by the way, I should mention part of the reason that we were we're talking is because she has a new podcast called The Speaking Up podcast, which we will talk about in our interview. Elizabeth, as some of you know, and I used to work together at Reuters, we were both TV anchors. And since leaving, she has become a leader in her field in life and career coaching. You should definitely check out the Speaking Up podcast. But first, I want you to listen to my interview with Elizabeth Koraca. Here she is.

Bobbi Rebell:
Elizabeth Koraca, you are a financial grownup. Welcome back to the podcast.

Elizabeth Koraca:
Oh, I'm so thrilled to be here, Bobbi. Thank you for having me.

Bobbi Rebell:
Always great to have you on. You are definitely a friend of the podcast. And speaking of podcast, congratulations on your new podcast, The Speaking Up podcast.

Elizabeth Koraca:
Oh, thank you so much. It's something I've wanted to do for so many years and really help empower people to speak up for themselves and ask for what they want. So I'm just excited that it's doing really well.

Bobbi Rebell:
Well, you are rolling out the episodes. I know it's already a top ranked one, so everyone should definitely check out The Speaking Up podcast. We're going to talk about that more in a few minutes. But first, first of all, well, I have to convince we're very good friends. I asked you to come back on the podcast because of something that came up in our own private conversations that I really thought would be something of value for the grown up community, and that is my burnout. There's so many people out there with advice on how to of wait burnout, and that is wonderful and great. However, when you are in burnout, there's a lot less advice, but you have some great strategies. And so thank you for bringing them to us.

Elizabeth Koraca:
Can't wait. I can't wait to get to it.

Bobbi Rebell:
Yeah, and this has been something that's been a big topic for your clients, especially that you've been talking about a lot with your clients in the pandemic. Why do you think, before we get to your tips, why has this been so much worse in the pandemic? When in some ways, I feel like we're doing less. So I feel guilty about feeling burned out when there's actually less to do. And yet, I'm stressed out and burned out, my friend.

Elizabeth Koraca:
How you're feeling is completely normal and natural, and I think everyone needs to know that because during the pandemic, we had a lot of extra pressures and we're still in it. We are still in it. It's not over. We're just trying to live as normal as possible. So we've all had stress of getting COVID, loss of loved ones, quarantining, job loss, new jobs, all of a sudden maybe taking care of family, extended family members, children that's at home. You're homeschooling all of a sudden. All kinds of things we never thought we would have to do, we are adding to our plate that might have already been full.

Bobbi Rebell:
So true. And yes, many of us parents now have kids going back to school, but we're feeling burned out from the last year and a half as stressed out about what happens if they get sent right back home. So much to talk about. Let's get to the tips that you sent over to me that we're going to go over. First of all, if you're feeling overwhelmed, what should we be doing?

Elizabeth Koraca:
Well, you want to stop, look and listen. Okay? If you're feeling that sense of overwhelm, you want to sit with it? Where is it? Is it in your chest? Is it in your gut? What makes you feel overwhelmed? Okay. And then stop yourself and ask, what is causing it? Write down what your biggest pain points are. Is it financial? Is it the kids? Is it external pressures? Are you not getting along with your spouse or boyfriend or girlfriend? You want to really think about all of this and you have to pinpoint what is causing the overwhelm.

Bobbi Rebell:
Yeah. And we talked about a lack of control. Sometimes things are happening to us that we never thought about we could not have been prepared about, and yet we have to manage that, and that kind of burns us out.

Elizabeth Koraca:
Exactly. Often, what stresses us, and that's what causes the burnout is the stress, we are focusing on things we cannot control. Okay? We cannot control when the pandemic is going to be over, but we can control other things. So you want to focus on what you can control. The feeling of being in control and in charge will help you to avoid burnout. And when you're in burnout, it will help you get out of it.

Bobbi Rebell:
Tip number two, look at what is on your plate.

Elizabeth Koraca:
Yes. Is it overflowing? Chances are, if you're overwhelmed, you've got too much on your plate. So what can you do? Who can you delegate to? What can you delete from your calendar? Or at least push it to a later date. Okay? All the time. And this happened to me the other day. I just felt like my calendar was just so packed and I had so much going on and I feel like we're even doing more as we're trying to go back to normal after what we've just experienced in the past year and a half. So think about all these things and then take action. What can I take off my plate?

Bobbi Rebell:
And it's hard because we're so conflicted because I have, for example, friends that I am dying to see, I haven't seen it so long, and at the same time, I'm hesitant because I just don't want that calendar to get so crowded because I'm afraid of even exaggerating the burnout that I'm already feeling. And we've gotten used to having more time to ourselves.

Elizabeth Koraca:
Exactly. And I feel like what you're really saying is, what are my priorities? Yes, I want to see people and I want to see friends I haven't seen in a long time, but maybe thinking about spacing that out and what feels comfortable for you. So many other people are saying, "I'm not used to doing so much." As we start to try to go back to normal, people are used to being at home and spending a lot of time at home. So thinking about slowly going back into it and not jamming the calendar is really going to help you with that feeling of overwhelm, just to dissipate it.

Bobbi Rebell:
Tip number three, listen to your body, mind and emotions.

Elizabeth Koraca:
Yes, yes and yes. And I touched upon that earlier in our conversations. If you don't know you're in overwhelm or you're feeling burnt out, listen to your body. When you're speaking to a certain person, does that give you anxiety? Does that cause overwhelm. When you're doing a certain project or task, does that feel overwhelming? When just the thought of doing something feels overwhelming, you want to stop and ask yourself, "How can I help myself in this moment? Is it setting a goal around this? Is it taking action? Is it asking for help?" It's so important to ask for help when we're feeling like this and to ask for help so we can avoid feeling like this, because it's really important to remember people are not mind readers. They don't know what you're feeling. Even you've got people that have been together for 20 years, they don't always know what you're thinking and feeling. So you have to tell people what you want.

Bobbi Rebell:
That's such a good reminder because sometimes we get frustrated because we think people should be able to read our minds, and we have to actually be told by someone like you, "No, they can't read your minds." Believe it or not, no matter how long they've known you, even if they're related to you, they're not mind readers. The other thing we've talked about burnout from, and I experienced this is, I really had a social media burnout. I really enjoy social media. I love posing questions to the grownup community and having people interact and hearing from people.

Bobbi Rebell:
But this summer when I was in the middle of writing, finishing up writing, I should say, my book, which we'll talk about later, it's coming out in the spring, but I was in the middle of this and I just decided to go cold turkey and I really went off Instagram for more than a month. I miss that interaction. But right now, I also just feel a lot of burnout. What's your advice for people that feel like they have social media burnout? Is it to just cut it cold turkey like I did for a while? Or is there a way to sort of balance things?

Elizabeth Koraca:
It's okay to take a break. If you don't want to be on social every day and posting every day, you don't have to. Go at your own pace. So if you're feeling that burnout from social media, like you're on it too much or you feel like you've had to post too much, just take a step back and think what is comfortable for me? Is it posting something once a week? Is it going on once a day? Is it just looking at professional posts or focusing on personal? Whatever it is feels right, create a plan and write it down for yourself because when we don't write it down, it can cause tornado brain. When that stress and everything else is swirling around in your mind, it feels like a tornado. Okay? That's what often overwhelm feels like.

Bobbi Rebell:
And that's a new expression for me, tornado brain. Wow.

Elizabeth Koraca:
Yes, and many of us feel tornado brain.

Bobbi Rebell:
Tornado brain. Okay.

Elizabeth Koraca:
Exactly.

Bobbi Rebell:
I'm going to use that. I'm going to tell people I have tornado brain. It needs to stop. Anyway, that's all great advice. People can get more great advice. I'm so impressed. You just started a new podcast, but you actually pumped out quite a few episodes. It's now going to go to only twice a week, but there's a bunch of them already out there. It's called The Speaking Up podcast. And it's really, at this point, it's all you. Although, I'm hoping you'll start doing interviews so I can get in there too. Tell us more about The Speaking Up podcast.

Elizabeth Koraca:
Yes. It's a lot of my experience grow up, being very fearful of speaking up for myself, and being afraid of public speaking and fearful, and just being afraid to ask for what I want. And then as you know, of course, as a Reuters television anchor, that all changed when I started my career in television news and I was on air. All of a sudden, I'm thrust into the spotlight and you have to speak up. You have to speak your mind. You need a strategy. You need a career strategy. You need to have a plan. So I share all of these tips and tricks and my top advice in my podcast. And I, of course, Bobbi, I would love to have you on when I start to have guests because right now, it's a solo podcast. But pretty soon, I'll be having people on.

Bobbi Rebell:
I am there anytime you want. Where can people be in touch with you in addition to checking out The Speaking Up podcast wherever they listen to podcasts?

Elizabeth Koraca:
Yes. Wherever they listen to podcasts and on social media. When you have a unique name like Elizabeth Koraca, you often get your own handle. So my handle is @ElizabethKoraca, and that's K-O-R-A-C-A. And my website, of course, it's full of information and advice on me and my career coaching services. So that's ElizabethKoraca.com.

Bobbi Rebell:
I love it. Thank you so much for joining me and indulging me because I really needed this advice. And like I said, I really hope that our grownup community benefited as well because I know so many people out there are feeling the burnout. Avoiding it is one thing, but sometimes we can't avoid it and we need to just deal with it and manage it, and these are amazing tips. So thank you so much.

Elizabeth Koraca:
So thrilled to be here. Thanks for having me on, Bobbi.

Bobbi Rebell:
I always feel so much better after talking with Elizabeth. Here are some my big takeaways. First of all, make the effort to actually write down your biggest pain points. I'm usually lazy about this, but I find that when I did it after Elizabeth told me to, it seemed much more manageable just to see the words on the page. Also, be realistic. Is your plate overflowing? Maybe you just have to say no and do less. And you can say, "No," even if you don't have a conflict. You don't have to give an explanation. Sometimes it's better to just say, "I can't do it," and maybe schedule it further out like Elizabeth said. And then finally, listen to your body, your mind and your emotions and get control. Set goals and then this is key for me at least, actually put them in your calendar. And that goes along with the whole idea of writing things down because they just seem less scary and less overwhelming when you write them down rather than just having them all in your head.

Bobbi Rebell:
I love the term tornado brain that she used. I hadn't really thought of that, but that's something that I think I have a lot. I hope this helped you. And if you know friends that you think might be feeling this way, please share this episode. I would really love to grow the podcast, which is free to you, but it does cost me to produce. I have a wonderful team and they do get paid. Another way to support the podcast is to write reviews on our Apple podcast or any platform you listen to that has reviews. Please do rate and review. And sometimes, this is so easy, the best way to get the word out is to share a screenshot on social media. It's totally free. It takes just a second, and just tag me if it's on Instagram @BobbiRebell1. Twitter, just @BobbiRebell.

Bobbi Rebell:
And if you do so, that's great because I can then thank you. And it's also, it's just really nice for me to see that you guys are out there and you're listening. It means so much when you send me DMs on Instagram or just notes in whatever format you choose. It just means a lot. It means a lot. I also appreciate my dear friend, career and life coach, and the host of the Speaking Up podcast, Elizabeth Koraca. And she did a great job helping us all be financial grownups.

Bobbi Rebell:
Money tips for financial grownups is a production of BRK Media, LLC. Editing and per reduction by Steve Stewart. Guest coordination, content creation, social media support and show notes by Ashley Wall. You can find the podcast show notes, which include links to resources mentioned in the show as well as show transcripts by going to my website, BobbiRebell.com. You can also find an incredible library of hundreds of previous episodes to help you on your journey as a financial grownup. The podcast and tons of complimentary resources associated with the podcast is brought to you for free, but I need to have your support in return.

Bobbi Rebell:
Here's how you can do that. First, connect with me on social media @BobbiRebell1 on in Instagram and BobbiRebell on both Twitter and on Clubhouse where you can join my money tips for grownups club. Second, share this podcast on social media and tag me so I can thank you. You can also leave a review on Apple podcasts. Reading each one means the world to me, and you know what? It really motivates others to subscribe. You can also support our merch shop, grownupgear.com, by picking up fun gifts for your grownup friends and treating yourself as well. And most of all, help your friends on their journey to being financial grownups by encouraging them to subscribe to the podcast. Together, we got this. Thank you for your time and for the kind word so many of you send my way. See you next time and thank you for supporting Money Tips for Financial Grownups.

Money Tips on how to buy an online business with entrepreneur Tonya Rapley

Who needs a start-up when you can buy your way into a business? My Fab Finance founder Tonya Rapley shares why and how she decided to buy an online business and her tips on what she would and would not do differently.

Tonya-Rapley-Main-Instagram-Club-Loofah-My-Fab-Finance.png

Money Tips On Buying An Online Business

  • Learn the types of questions you should ask before buying a business.

  • Learn how Tonya increased the average order value and how you can do the same.

  • Learn what kind of things you can do in the beginning to prepare for the growth that comes later.

  • Why it’s so important to have a marketing strategy for your business.



Follow Tonya!


Follow Club Loofah!


Follow My Fab Finance!


Other Important Links

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Leave a review on Apple Podcasts or wherever you listen to podcasts. We love reading what our listeners think of the show!

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Full Transcript:

Bobbi Rebell:
I hope you guys are all celebrating some big adulting milestones this season. And you know what? Finding the perfect gift for those celebrations can be kind of tough. I have the solution over at grownupgear.com. We have adorable hats, totes, mugs, pillows, tees, and seriously the most cozy and comfortable sweatshirts. They're all on grownupgear.com and all at affordable prices. We even now have digital gift certificates if you can't decide. Use code grownup for 15% off your first order. Buying from our small business helps to support this free podcast. And you know what? We really appreciate it. Thanks guys.

Tonya Rapley:
They were taking a significant loss. They were selling these loofahs for 4.99 and doing free shipping. Ridiculous.

Bobbi Rebell:
You're listening to money tips for financial grownups with me, certified financial planner Bobbi Rebell, author of How to Be a Financial Grownup. And you know what? When it comes to money, being grownup is hard, but together we've got this.

Bobbi Rebell:
Hi, friends. Okay, we all know starting a business is not easy, but the truth is you don't have to start a business to be a business owner. There's a whole lot of options out there if you want to buy your way in. But there's a lot you need to know before you get started, and we're going to share some of the secrets that you need to know.

Bobbi Rebell:
My guest today is Tonya Rapley. You may know her as the co-host of one of the shows we featured in our summer watch party, Going From Broke. We were a little obsessed with it. Anyway, it's executive produced by Ashton Kutcher. Check it out on the Crackle channel. Tonya is also the founder of My Fab Finance and the author of The Money Manual. She is a big deal, guys. She's been featured everywhere from Vogue, Good Morning America, and The Today Show. But what you probably don't know is that she's also a holistic wellness business owner. In 2019 Tonya purchased Club Loofah, an inclusive self-care brand focused on inspiring and supporting regenerative practices for all. She mentioned this to me in passing recently, so I roped her into a podcast interview to tell us more about buying a business and basically how it all works. It's really interesting, guys. Here is Tonya Rapley.

Bobbi Rebell:
Tonya Rapley, you are a financial grownup. Welcome to the podcast.

Tonya Rapley:
Thank you. I'm excited.

Bobbi Rebell:
I am so excited to have you. Long time overdue. I loved having you in my book and now here. You are the founder of My Fab Finance, which has an incredible community as well. You're host of Going From Broke, which was one of my favorite shows that I caught up on this summer. We highlighted it in our summer watch series. You have the 30-day shift program. And what we're going to talk about is your new online business, Club Loofah. Welcome, welcome.

Tonya Rapley:
Thank you so much. It sounds like I do so many things, and I do.

Bobbi Rebell:
So many things, and wife and mother and all the things. Before we get into your online business, tell us a little bit about My Fab Finance.

Tonya Rapley:
Yeah, I mean, My Fab Finance, I started in 2013. It was essentially my accountability partner, as I decided that I was tired of being inconvenienced by being financially insecure. My goal at the time was to improve my credit score so that I could get my own apartment in New York City and hopefully get free clothes from Macy's. I just wanted free clothes. I was like, "Maybe they'll see what I'm doing and send me free clothes."

Bobbi Rebell:
Free clothes, always a noble cause.

Tonya Rapley:
You know, you know. And here we are, I guess. Well, I've been a full-time entrepreneur. I was able to transition into doing My Fab Finance full-time in 2015. We've created so many different elements of My Fab Finance and different iterations, but today our goal is to create a safe space for women to talk about money, as well as we have a mission of helping 1000 people achieve at least one financial goal that they're proud of.

Bobbi Rebell:
When we were doing our interview for my book, which is going to come out in the spring, which, guys, I'll talk about another time, you kind of mentioned, "Oh, by the way, yeah, I bought an online business." And so I wanted to bring you on the podcast, because you mentioned this oh so casually, like, "I'm doing 100 things, and by the way, I bought an online business," and then you move on to something else. I need to know about this. So a lot of people, they're home during this extended version, unfortunately, this extended pandemic that's so much longer than we thought we would be home. Of course it's good to start an online business, but not everyone has to start from scratch. Sometimes if you have the resources you could actually buy something and give yourself a jumpstart. And it sounds like that's what you did. So tell us about this decision to buy an online business and what you did. What is it?

Tonya Rapley:
Yeah. So as a financial educator, I realized that a lot of my income was service-based. It was based on my ability to show up to coach my audience and everything else, and I wanted something that was easier to scale. That's how I thought about it before I bought the business, easier to scale. I knew I did not want to come up with a new concept, create a new brand and everything else. And so my sister, who had just closed her Shopify store, asked me... She said, "I know you're interested in potentially purchasing another business. Have you checked out the Shopify exchange?" And I hadn't heard of it, but I went to check it out immediately. And she then sent me this company, Club Loofah. And she just typed, "I think that you could really do something with this. It's a great concept."

Tonya Rapley:
And so I started to look into it more, and I thought to myself, "Wow, this is a really good concept." It is essentially a bath subscription business, a bath tool subscription business, because most people don't realize that you're supposed to replace your loofah every three to four weeks. Your loofah, your sponge, whatever it is you use in a bathroom, before it starts smelling, before it starts crumbling, you're to replace it. So we reached out to the owner, and he was about to actually close the doors, because he hadn't had any bites or anyone that had... He had a few conversations, but no one that was really serious. [inaudible 00:06:09], "Hey, the money's in escrow. Let's do this." So we ended up buying the business from him. He was actually based in Riverside, California at that time. We were living in Los Angeles, so we drove up to Riverside with a U-Haul, got all the inventory that he had on him-

Bobbi Rebell:
Oh, right, so you actually have to take inventory, because I have-

Tonya Rapley:
It is not drop shipping. Yes.

Bobbi Rebell:
I do drop shipping for my grownup gear.

Tonya Rapley:
It is not drop shipping. We do not have a fulfillment center just right now. And so that's the thing. We got the items from them. We just started learning the e-commerce business when it came to loofahs. When we purchased the company, one of the things that was attractive to me was that it already had subscribers. It was a subscription business. So the day that we purchased the company, they had new orders, because it billed monthly.

Bobbi Rebell:
Wait, why was he selling it? Presumably... I would always be suspicious. If someone's selling a business, you kind of go, "Well, why?" Because maybe if it's a good business, why would he sell it? So I would be wondering, what are the red flags?

Tonya Rapley:
So the reason he was selling it actually was because he inherited the business from the previous owner. So there was a previous owner who started the business for her daughters because she wanted to teach her daughters entrepreneurship. Then her daughters lost interest in it, and she didn't have the capacity to manage it, but he was already onboard as the marketing officer, the chief marketing officer, so he bought it. He believed in the business, thought it was a good company. He took it over. But then his father passed away, and he decided that he didn't want to do things just because anymore. He wanted to live a more purpose-focused life.

Bobbi Rebell:
So I have not seen this site before you, but it has a really nice editorial focus, and that's something that that is one of your strengths. Tell us more about the changes that you then brought in.

Tonya Rapley:
Yeah. Thank you very much, because when I bought the company, it was very fun and kitschy, and one of the things we realized was, if we're going to compete with the Targets... And we're not going to compete with Target and Amazon. We cannot drive our prices low enough to compete with them, so we have to appeal to a different demographic, someone who value self-care, who is willing to invest in their self-care and what's a higher end feeling product. And so we rebranded to go for a higher end. And so now the products that we're rolling out are more luxury-focused, or they're items that you can't find in your drug store. That was very intentional. And we wanted to clean it up a little bit. The company was based in California, so it was very beachy, Hollister... Yeah.

Bobbi Rebell:
When you look back, what would you have done differently? Are there questions you would have asked that you would advise people that are looking to buy an online business that's already somewhat established... What should they go in knowing that you wish you knew?

Tonya Rapley:
Absolutely. So when I bought the company, [inaudible 00:08:55], "Okay, it's bringing in revenue. You have XYZ subscribers. Cool. All right. Yeah, let's do this." Now I would definitely ask about their average order value, because the average order value determines if you can run ads. From my perspective, I was thinking, "All right, we're going to buy this company, and we're going to run ads, and we're just going to blow this out the water." But in order for ads to make sense, your average order value needs to be above what your minimum ad spend is going to be, or what it costs to acquire a customer.

Tonya Rapley:
They were taking a significant loss. They were selling these loofahs for 4.99 and doing free shipping. Ridiculous. So one of the things we did when I came in was changed the shipping model. We now charge 2.99 for shipping. And then we also increased the price point on some of the items. We allow the loofah, the classic loofah, to be the loss leader, but we increased the price points on some of the other items and introduced higher-priced items to the store as well, so that average order value and just the opportunity to bundle products... There wasn't really a strong opportunity to bundle products. So now we're in the final stages of developing a body care line so that you can bundle your body care with your loofah, since it's it's all body care anyway. So that's one of the questions I definitely, definitely would have asked, is average order value.

Tonya Rapley:
The retention rate was pretty good. Their retention rate... And that's a question, especially if you're buying a subscription business. How long does your average customer stay around? And do you have any existing customer service infrastructure in place? Because he was handling customer service inquiries. I found very early that I hated that aspect of the business, and we ended up hiring someone, but it would have been nice if there was somebody that came along with the company. So any personnel that would come that know the business outside of us going and doing training with you is another question that I probably would have asked. Those are the two big things we had to change, was... The average order value was a killer early on, because the company was basically losing money.

Bobbi Rebell:
And you really didn't know that when you bought it.

Tonya Rapley:
No, I didn't, and I should have asked for stronger financials, but I think that [inaudible 00:10:55] I was like, "It's a subscription business. How bad could it be? It's not to the point where they're searching for customers every month. I bought the customers with the business. How bad could it be?" Yeah, I didn't do the math on that one, Bobbi. I didn't think like, "Okay, this is a 4.99 loofah, and they're charging nothing. Free shipping. How much is shipping?" But we addressed that, and within the first year we increase the average order value I think by like 32%.

Bobbi Rebell:
How did you do that?

Tonya Rapley:
We introduced a candle line, so most people were buying candles. And our candles are not... They're high-quality soy candles. Our candles were about 20... I think $28 for a candle. And so that definitely drives up, if you're buying a 4.99 loofah and a $28 candle. We introduced two higher end products, the ayate washcloth, and we actually just dropped our Japanese smoothing brush. So those aren't terribly expensive, but they're 10.99 and 11.99. And then we started adding bundle options. So when people checked out, we offer the upsell of a shower hook for people who don't have any hooks in their shower, so we offer that upsell. And then we also invited people to buy our family bundle, which was essentially four loofahs instead of one, just in case it's a family of four, and quite a few people decided to do that.

Bobbi Rebell:
Now, you mentioned you wanted something that you could scale. Are you still bundling at home? Who is packaging this stuff up? You said you had no fulfillment center.

Tonya Rapley:
Yeah, so we still have a fulfillment manager. We do have a storage facility where we keep the things, and we have a facility manager, our fulfillment manager. So we are very hands-on still in that process. I don't pack the loofahs anymore, my husband doesn't, but our fulfillment manager does. And she's great. She's awesome. And that's something we had to look at when we were considering if it makes sense for us to place our products in a fulfillment center, which [inaudible 00:12:42] take about $2.80 to $3 per product, and our average order value just could not sustain that yet.

Tonya Rapley:
So maybe when we roll out the body care line... Our body care line is sulfate-free, microbiome friendly, and we've been really intentional about the body cream that we're creating. And we have a non-abrasive exfoliant that we're also rolling out a non-abrasive skin exfoliant, so it's papaya extract and natural fruit extract to help with skin turnover and cell turnover. So I think that once we roll those out, we might be in the zone of being able to send it to a fulfillment center, but maybe not. We have to see how our fulfillment manager feels, because we'll keep those profit margins... We'll grow them as long as we can, and we'll minimize the money that we're spending as much as we can.

Bobbi Rebell:
And I am impressed, as someone that started a small online business during the pandemic. The amount of detail that you're going into is incredible. You know all of your numbers. What is your best advice, before we wrap up, for people that are considering buying an online business? You went basically to the Shopify exchange, and you can look for whoever's selling a Shopify site. Is that what you advise? And what else?

Tonya Rapley:
It's work. It's work. And decide what works for you, drop shipping, or whether you're going to do the order fulfillment yourself. But you also have to ask yourself, "Do I have the endurance to grow this?" Because I think a lot of times we hear about these overnight successes when it comes to shop owners. They get placed in Oprah's most favorite things list and everything else. But what happens if it doesn't? What is your marketing strategy? My main advice would be, have a sound marketing strategy for how you're going to acquire customers and keep your customers, because if you don't have customers, you don't have a business.

Bobbi Rebell:
So true and such good advice. Okay. We know everyone needs to go to Club Loofah for sure. Where else can people find you and find out more about you and My Fab Finance and the community there? And also you have a 30 day shift program.

Tonya Rapley:
Yeah. Yeah, because I don't have enough things going on, right, Bobbi?

Bobbi Rebell:
[crosstalk 00:14:44]. You need more.

Tonya Rapley:
So I decided to launch a personal coaching company, because a lot of women who didn't fall into the scope of work we do at My Fab Finance but wanted to know more about, "How do I confidently take on my next life phase?" And so I created a program, 30 day shift, for women who are looking to powerfully move into the direction of their next life shift. So that's at my personal platform. It's Tonya, T-O-N-Y-A, .rapley, or tonyarapley.com. If you go to that website, it actually has all of my companies. So it has a link to My Fab Finance. It has the link to Club Loofah. But if you're interested in Club Loofah, that website is actually loofah.club, so L-O-O-F-A-H.club.

Bobbi Rebell:
I didn't know that. That's another question though. You got to get the URL there. That's another thing you got to be asking. Wow.

Tonya Rapley:
Clubloofah.com is not available. And one of the things I wanted to do was make sure that we were in it for the long haul before I invested in buying the domain from someone else. Actually, after this interview, we're finally finalizing our trademark application, because the business was not trademarked, or they abandoned their previous trademark, so we're trademarking. So now that we've been in it for almost two years now, I'm in a phase like, "Okay, let's do all the things that we need to do and probably should have done." So I'm going to... Hopefully in the next year clubloofah.com will be ours. I'm like, "Who had a Club Loofah other than us?" I don't know.

Bobbi Rebell:
And they're just squatting on the name.

Tonya Rapley:
They're squatting, waiting for someone like me to come buy it from them. Because that's a big business too. Think about it. Buying and selling domains is actually a big business.

Bobbi Rebell:
It is a big business. And when I named Grownup Gear Grownup Gear, I looked very carefully at what was available before I named a company. So that's also something to really look at, whether you start a company or buy a company. Look at the domain names that the company owns, because that's really important.

Tonya Rapley:
That is. That is.

Bobbi Rebell:
Tonya, thank you so much. Oh, you didn't say your socials.

Tonya Rapley:
Oh. So My Fab Finance, that's M-Y-F-A-Bfinance.com. And then Tonya Rapley, so that's T-O-N-Y-A.rapley. And then Club Loofah is Club Loofah, C-L-U-B L-O-O-F-A-H.

Bobbi Rebell:
Awesome. So you have that on social media.

Tonya Rapley:
Thank goodness.

Bobbi Rebell:
Thank goodness.

Tonya Rapley:
Yeah, we have that.

Bobbi Rebell:
Good. Thanks so much.

Tonya Rapley:
Thank you, Bobbi.

Bobbi Rebell:
Okay, my friends, there was a lot there, so much good stuff. I want to remind everyone full transcripts are available. Just go to my website, bobbirebell.com. Go to the podcast section. You'll get the show notes and the transcripts.

Bobbi Rebell:
My take here is that whether you're going to start a business or you're going to buy a business, you need to know that it's going to be a lot of work, probably more than you expect, probably lots of surprises, and probably going to cost you a lot more than that purchase price. Yes, Tonya had customers. They were subscription-based. That's all good. But it wasn't a profitable business, and then she had to deal with that. You need a lot of, frankly, capital runway to manage a business when you're dealing with it initially and you don't really know what's coming at you. So make sure you ask all the questions you need to ask and that you're happy with the answers. The good news with buying a business is you do kind of get a headstart. She already had customers. That's great. You start in the middle. You have a concept there. But you also have challenges that were created by someone else, and you may not be aware of all of them, and they come at you a lot faster because you're already sort of in the middle. Make sure you're ready.

Bobbi Rebell:
If you enjoyed this episode, please hit that follow or subscribe button wherever you get your podcasts. And of course, reviews are so appreciated. I read every one, and they mean the world to me. Let me know what topics you want me to cover. DM me. And please follow me also on Instagram at bobbirebell1. And go to my website if you want to get on my newsletter list. Just as I said, bobbirebell.com. Pretty simple, guys.

Bobbi Rebell:
Please, support Tonya. She is amazing. Check out Club Loofah. Follow it on all the socials. And, of course, My Fab Finance and Tonya Rapley as well. Say thanks to Tonya for sharing her journey and for helping us all be financial grownups

Bobbi Rebell:
Money Tips for Financial Grownups is a production of BRK Media, LLC. Editing and production by Steve Stewart. Guest coordination, content creation, social media support, and show notes by Ashley Well. You can find the podcast show notes, which include links to resources mentioned in the show as well as show transcripts, by going to my website, bobbirebell.com. You can also find an incredible library of 100s of previous episodes to help you on your journey as a financial grownup.

Bobbi Rebell:
The podcast and tons of complementary resources associated with the podcast is brought to you for free, but I need to have your support in return. Here's how you can do that. First, connect with me on social media at bobbirebell1 on Instagram and Bobbi Rebell on both Twitter and on Clubhouse, where you can join my Money Tips for Grownups club. Second, share this podcast on social media and tag me so I can thank you. You can also leave a review on Apple Podcasts. Reading each one means the world to me, and you know what? It really motivates others to subscribe. You can also support our merch shop, grownupgear.com, by picking out fun gifts for your grownup friends and treating yourself as well. And most of all, help your friends on their journey to being financial grownups by encouraging them to subscribe to the podcast. Together, we got this. Thank you for your time and for the kind words so many of you send my way. See you next time. And thank you for supporting Money Tips for Financial Grownups.

Blood Money with Bethany Bayless of the Money Millhouse (ENCORE)
 
Bethany Bayless Instagram

Bethany Bayless wanted to be a financial grownup when she was an 18-year college student. But when she couldn’t get a traditional college student job near campus, she got creative, earned the money she needed for expenses and found a way to give back to the community. Plus Bethany shares her favorite apps to make extra cash.

There is a limit to how much you can cut back in your budget. You don’t have to limit your income.

Bethany's money story

Bethany Bayless:
When I graduated high school, I went off to college and as a grownup, I just turned 18, and I went to a college that was very small, and it was in a town of six other colleges. We were lots and lots of college students.

Bobbi Rebell:
What town?

Bethany Bayless:
It was Spokane, Washington. In Spokane, there's Gonzaga University, Eastern Washington, all these big universities. There were not a lot of jobs for college students there. It was very very saturated. I was very adamant that I wanted to pay my own rent.

Bobbi Rebell:
You are, by the way, one of five children.

Bethany Bayless:
That's correct. I am the only girl also, I just might add. I didn't want to ask my parents for money because I'm an adult, and that's what adults do is you make your own money. You pay your own rent and utilities, and food, and all of those things. What I did find was that I could go to a plasma bank and donate my blood plasma twice a week. That's exactly what I did. I made $240, and my rent was $240, exactly.

Bobbi Rebell:
Oh my god. Talk a using your god-given resources, Bethany.

Bethany Bayless:
Exactly. I also think, isn't the house rent supposed to be 25% of your income? It was about 100, and so definitely a lesson learned there. I had to do some other little things here and there. This was before side hustle nation. This was before Uber, before Insta Cart, or something else that I could do to earn money. This was the side hustle app of the age, if you will.

Bethany Bayless:
I just learned very very quickly how much money was worth, and even a quarter was the world to me. It was a chunk right there. It was a great experience because I learned to be frugal. I learned to cut back, and I learned to know exactly what I needed. It was a time that I had zero once.

Bobbi Rebell:
By the way, I used to give blood plasma a lot. My mother was sick at a point, and that was something that I was a regular there. One thing that I did learn was that they also feed you there, Bethany.

Bethany Bayless:
Yes. Cool.

Bobbi Rebell:
In addition to the money you could get meals, right?

Bethany Bayless:
Yeah. Basically the way the plasma works for people who are not familiar with this process, we will be talking about blood. Just give that disclaimer very quickly. What they do is they hook you up to a machine. They take out a certain amount.
Bobbi Rebell:
It takes a while.

Bethany Bayless:
Yes.

Bobbi Rebell:
It's a process. This isn't just donating blood. This is a different kind of thing.

Bethany Bayless:
Totally different. Because what they do is they put it in a ... It is a word for it. They put it in a machine where it separates it. They spin it really really fast, and it separates the platelets with the white blood cells, with the red blood cells and your hemoglobin, or whatever. Then they give you back your red blood cells.

Bobbi Rebell:
It takes about an hour sometimes. It depends on your blood pressure, believe it or not. Because I had low blood pressure, and sometimes I would not even qualify because you have to be at a certain level, which makes it a very special thing. People really should donate if you do qualify. It's an important thing to do, I should say. You are there for quite a while.

Bethany Bayless:
It is. I would be there sometimes ... Because you had to go in the waiting room first. Right?

Bobbi Rebell:
Right.

Bethany Bayless:
You have to wait-

Bobbi Rebell:
They set it up for you.

Bethany Bayless:
You have to go through this process. It was a chunk of time, but it was exactly what I needed. I went twice a week. I became friends with Rick, who was the guy who ever single week I would go to him. We became friends. He even had the bedside manner of House, very dry, sarcastic, hated the world, but he called me Sunshine. It was a great experience for me to really do it on my own, to do it myself. I thought, why not. It was the epitome of my desperation pretty much.

Bobbi Rebell:
Also, it is a giving thing to do, and I think it's wonderful that you did that, because even though that wasn't your primary motivation at the time, and I think it's important that people understand that, and that if they are eligible and can do that, it is great to donate plasma.

Bethany Bayless:
Absolutely. Also, I was a universal donor. My blood type is the rarest blood type. I'm AB negative, for anyone who wanted to know. We're finding out so much about each other in this conversation.

Bobbi Rebell:
So much.

Bethany Bayless:
I'm AB negative. It is the universal plasma donor, so anyone could take my plasma.

Bobbi Rebell:
That's wonderful. You didn't mention, what was your favorite snack when you were done? Because they did feed you, so you got food and money.

Bethany Bayless:
Yes, food and money, and I really loved the little cookies. They have little chocolate chip cookies.

Bobbi Rebell:
Yum. Do they have orange juice too?

Bethany Bayless:
Yes, and apple juice, I believe.


Bethany’s money lesson

Bethany Bayless:
The lesson is to do whatever it takes to get by, and to be a financial grownup.

Bobbi Rebell:
Within what is legal and what is reasonable. We need to qualify that, Bethany-

Bethany Bayless:
Absolutely. Do anything that was legal. Should I say that again, Bobbi?

Bobbi Rebell:
Well, I don't know that people should, for example, donate a kidney, that kind of thing. I think that things like plasma, and things like that, are good, but not actual body parts.

Bethany Bayless:
A kidney or another controversial-

Bobbi Rebell:
We want to be clear.

Bethany Bayless:
... another controversial is donating things like eggs.

Bobbi Rebell:
Yes.

Bethany Bayless:
That could have set me up for the entire year, but interesting.

Bobbi Rebell:
It's a personal decision. Just be thoughtful about what body parts and things that you give from yourself.

I could go to a plasma bank and donate my blood plasma twice a week. So that is exactly what I did. I made $240. And my rent was $240 exactly.

Bethany's everyday money tip



Bethany Bayless:
Like I said in my story, there was a time when I gave plasma as my last option, it was a time that these apps did not exist. It was not the age of the side hustle, but now I feel like financial grownups have so many options, because you can cut back. There's a limit to how much you can cut back in your budget. There's a limit to how you can limit your expenses.

Bobbi Rebell:
You can only give plasma twice a week.

Bethany Bayless:
You can only give plasma twice a week, but the other thing is that you don't have to limit your income. That is something that there's no limit to the amount of money that you can make. One of the things that you can do is there are a list of apps, things that we've talked about, like Uber or AirBnb, or things like that. Those are already very well known. Other things like Insta Cart, maybe you want to go grocery shopping for people, and you can do it in your spare time. You can pick up times where you just go grocery shopping. It's a great tool to use. I love getting my groceries delivered. If you want to shop [crosstalk 00:10:29].

Bobbi Rebell:
But you can also be the person delivering the groceries.

Bethany Bayless:
Exactly.

Bobbi Rebell:
We want to be clear. For all of these, you're not the person getting in the Uber. You're the one driving the Uber.

Bethany Bayless:
That's absolutely right.

Bobbi Rebell:
That's where the income comes.

Bethany Bayless:
Exactly. We have Insta Cart. We have Etsy. Maybe it's time to make things online. There's also some other really great ones, like Rover. It's a dog-walking app. If you want to go hang out with dogs for a day, why don't you download Rover, and you're able to go. You can even teach your kids about being responsible, and take them along with you now that you're a financial grownup, if you have children. Those are some of my favorite apps that you can use.


Episode Links:

Bethany’s websites TheMoneyMillhouse.com and BethanyBayless.org

Apps we mentioned in the episode:


Follow Bethany!


Follow The Money Millhouse!

 

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Financial Grownup Guide: Working from home: 5 Easy Ways to Center Your Home on a Small Budget 

Now that we may be settling in to work from home for the long haul, it’s time to optimize our space and take out the stress so we can function like grownups. Bill Hirsch,  Architect and Author of The Well-Centered Home: Simple Steps to Increase Mindfulness, Self-Awareness, and Happiness Where You Live

Bill Hirsch

5 Easy Ways to Center Your Home on a Small Budget

  • Step One - Take the Homebody Quiz

  • Step Two - Work to improve the “earth-grounding” of your home. 

  • Step Three – Remove the Pebbles. Pebbles are the things that create negative energy and produce emotional irritation and discord.

  • Step Four – Add Pearls. These are things that contribute positive energy to your home. 

  • Step Five – Arrange furniture throughout the house in ways that provide “private” and peaceful places for individuals to enjoy some solitude.

Episode Links:

Follow Bill!

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.


Financial Grownup Guide: Managing Financial Anxiety During the Coronavirus Crisis
Financial Anxiety Instagram

Financial Anxiety is surging in the wake the coronavirus crisis. Here are some ways to manage it and get through it without making financial moves you will later regret. 

Some ways you can manage financial anxiety:

  • Resist the urge to do something - like sell stocks- just for the sake of doing something

  • Be sure that you are making regular contributions through your paycheck to your retirement account

  • if you aren’t already, automate as much of your finances as you can- including debt repayments and savings.

  • Try to lower your interest rates on any debt you have

  • Spend time at home with family

  • Catch up on some reading

  • Watch a movie at home (throw in some popcorn if you want)

  • Take a walk in the park or around your neighborhood

  • Listen to some music

  • Practice some meditation

  • Talk with a Financial and/or Mental Health Therapist- Many of which are available remotely

  • Anti-Anxiety Medications- After talking with your doctor, of course

  • Be mindful about where you are getting your news

  • Do the things you meant to do, but could never find the time

Stay healthy everyone!

Episode Links:

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

How to build buzz for your business with 305 Fitness’s Sadie Kurzban (ENCORE)
Sadie Kurzban Instagram

Sadie Kurzban won $25,000 in a college contest for entrepreneurs by using a strategy that has continued to drive the growth of her boutique dance fitness chain. The millennial entrepreneur shares her secrets to building a business on a low budget, along with her personal tips on how she manages healthy meals on a budget with her relentless schedule.

Sadie’s Money Story:

Bobbi Rebell:
For your money story, you're going to actually talk to us about how you got the funding to start this, because you were just in college.

Sadie Kurzban:
I was, yes. I started teaching aerobics classes really for fun in college because I was passionate about it. I had always loved group fitness and I thought, well let me take my hand at giving this a try. So I was teaching it for fun and when I was thinking about what I wanted to do for my career around graduation, that my senior year my friend turned to me and she was like, "Girl, like this is your passion, you need to do this" and I was like, "What? I'm not going to graduate college and go be a fitness instructor".

Bobbi Rebell:
You were at Brown University by the way.

Sadie Kurzban:
Yes, I graduated top of my class. Everyone around me was getting a job in consulting. They were going to medical school, going to law school and I was like, "I think I should go do something like that". So I was like, "How am I going to go?" I even, I remember I looked up in Brown alumni who's in fitness, even just as a category and there was like one alumni from the 70's like it's just not a very popular thing to do. So, I was like, "God, I'm not going to go. Yeah, I have bigger ambitions than being a trainer". So she said, "Why don't you just start a business?" I was like, "What?" I had never even thought about starting a business, truly. This was right before senior year.

Sadie Kurzban:
We started looking up in the course curriculum, entrepreneurship, accounting, really we were kind of scrambling and I ended up majoring in economics, which was really funny and unexpected. But I took every entrepreneurship related, business related, accounting related. It was my entire senior year I was filled with these courses, studying my tail off and I entered the big annual business plan pitch competition. So it's a 10 minute pitch. It's all students, almost all the teams were all male. A lot of the teams were graduate students who had invented like incredible things like medical devices, like really impressive businesses and here I was, I was like, "I'm going to start this dance cardio workout. It has a DJ. It's really fun. This is why I should win". It was really surprising at the end of the day that I won, but it really was the sign from the universe that I needed to move to New York and make this happen.

Bobbi Rebell:
Why do you think you won? What was the differentiator?

Sadie Kurzban:
Yeah, I'll tell you why I think I won was that it's held in the school auditorium and it's a pretty nerdy competition. A lot of business majors, a lot of masters students that I got hundreds of kids who would come take my class every week. I said, "I'm entering this pitch competition. If you love these fitness classes I've been teaching, please come and cheer me on". So I packed the room. I mean, honestly, with 300, 400 students that were screaming their heads off for me. So I think the judges, while they thought, well maybe, I don't know if they felt this was the most impressive business, but what they definitely saw was I had proven the concept and I had really gotten a handful of ... More than a handful of really passionate evangelists. So they knew I was onto something and getting people super passionate about this early on has been the biggest gift and the biggest way that we've grown so quickly, as you know with limited resources, getting customers to really evangelize us and tell their friends.

Bobbi Rebell:
Right, and then you got the $25,000 to get going.

Sadie Kurzban:
Yeah, it was enough to at least give me the confidence to move to New York and give myself nine months to try and make it happen.

Sadie’s Money Lesson:

Sadie Kurzban:
I think the biggest lesson there is, I didn't worry so much about all of the 'what if's' and the house and even moving to New York and all of these things and renting space. I just thought about how can I get every customer who walks in to really go back to their next dinner, to work the next day and talk about this like it's nobody's business, right? So with pretty limited resources, $25,000 in New York City is not a lot of money at all. I knew I didn't have a lot of room for error, but what I did have was customers in front of me every day and if I could get one person super jazzed about this, telling 10 people, that was free marketing for me. So I had to really deliver on the experience and most importantly stop worrying about all the 'what if's' and what could happen. Really think about that person in front of me and look at them as a real opportunity to keep just running through the doors that have been opened for me and breaking the glass ceiling.

Bobbi Rebell:
Your instructors are really brand ambassadors.

Sadie Kurzban:
They are, yes. We all live in Brea, 305 and we know how important that client in front of us is.

Sadie’s Money Tip:

Sadie Kurzban:
So yeah, I was thinking a little bit about this because they listened to your show and I have to admit I'm not great at saving. I'm a little bit better at just creating things and I tend to kind of close my eyes and drive at the same time when it comes to money. But the one way that I really do, I think successfully saved is again, in a city like New York where it's really tempting to do seamless every night or go to dinner, that can really add up big time, like $30, $40 every night. So instead what I do is, I cook and I eat a lot of homemade meals or I'll pack it to the office. But the best thing that I found is really, instead of, it would just be so daunting to get home late at night and cook for myself every night this [inaudible 00:07:48] meal.

Sadie Kurzban:
So what I do is I cook a whole bunch on Sundays, like a bunch, as much as I can. I refrigerate enough for three days and then everything left over I freeze. So by the time the weekend rolls around, unfolding and I'm cooking again. So it's enough what I make on Sunday to really carry me through the week and within that what I've found is another tip within that is, that if I put all this pressure on myself to make these gourmet meals and I'm chopping onions and all these things, I'm just not going to do it. I'm going to wake up on Sunday and I'm going to think no way, no way. So instead I'll splurge a bit on the pain in the butt stuff like chopping onions, chopping garlic. This stuff that I know is going to come up in every recipe, I'll get those precut so I'll spend the extra dollar at trader Joe's knowing that someone else's has cut or a machine has cut the onions for me and that way I know I can make the meal in five minutes instead of taking me 15 minutes to make everyone.

Bobbi Rebell:
Love it. That's so practical and it's also important because you aren't just sitting in an office, you actually go and teach these classes.

Bobbi’s Financial grownup tips:

Financial grownup tip number one:

Sadie won that first $25,000 in college by doing something no one else did. She literally brought her own cheering section of happy clients. They were there to cheer for her, but they were also there with her. None of us can do everything alone. Sadie doesn't, she brings others along for the ride. If you do that in your life with anything, not just business, but anything that matters to you, include others, make them stakeholders in your success and also you can hear it in her voice, it just made it so much fun.

Financial grownup tip number two:

I love Sadie's hybrid approach to cooking at home. You will not get a prize if you chop every single onion. It is more than okay to splurge and pay a little more to have some ingredients prepped for you so you're more likely to not only eat healthy but also not waste money ordering out and having food delivered. The key thing, and I'm still working on this myself, is the organizational element and the planning.

Episode Links:

Follow Sadie!

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

How to turn something you hate into a thriving business you absolutely love with Y7 studio founder Sarah Larson Levey (ENCORE)
Sarah Larson Levey Instagram

Sarah Larson Levey is becoming a familiar example of millennial entrepreneur success, recently being featured on the cover of Inc magazine and her company Y7 studio being named one of the magazine’s most inspiring companies last year. Keeping her costs at extreme minimal levels helped entrepreneur Sara Larson Levey grow her side hustle yoga startup while still working her full time job for two years.


Sarah's money story:

I actually was really unsatisfied with the yoga experiences that I was having throughout the city. It left me feeling really frustrated and lacking in what I was looking for. I wanted something where I could still move and sweat and get a really great workout in, but at the same time get that mental clarity that is touted for yoga. I just really couldn't find that so I decided to start my own place to practice.

Bobbi Rebell:
Let's take it back a little. You're working in the fashion industry, you're married, you're in Brooklyn, you've got a job, you're busy, you're living your life. Most people, if they're not happy, they're going to fill out a form, a feedback form. You instead start a pop up. How does this happen and where does the money come from? Because you're 20 something, how old are you now?

Sarah L. Levey:
I'm 32 now. I was 26 at the time.

Bobbi Rebell:
Most 26 year olds are dealing with other financial things. How did you literally start this? Where did the money come from? What did you do?

Sarah L. Levey:
The money came from my job. I have always been really good at saving. It was really just supposed to be a pop up at first, right? We found a super, super cheap space. We hired teachers off of Craigslist who are willing to work just to get the teaching experience and that was kind of it. As soon as we realized that this was going to be a thing that there were other people who resonated with the kind of yoga that we are providing, that's when I started looking for a little bit more of a permanent space.

Bobbi Rebell:
One of the things, and I know this as a student, the space is unique. Can you talk a little bit about that and also how do you pay for that? Especially in a pop up because there's a heat element to it. The studios are darkened. It's a very different atmosphere, so there's definitely some investing that has to go on when you set up a space.

Sarah L. Levey:
Yeah, I think for us, we really knew what we wanted and we were lucky enough to find a space that already didn't have windows. We brought in our own heaters and we rented it out by the hour. This space was actually a very large recording studio that was not used during morning hours on the weekends, and that's where we went in.

Bobbi Rebell:
I think that's interesting because a lot of people don't think about that option to rent by the hour when you're starting a business. They might think you have to sign a lease for a longer period of time or come into a space. You were able to manage your cost that way.

Sarah L. Levey:
Absolutely.

Bobbi Rebell:
Then how does it go? You have this pop up, how are you getting the word out and how do you start expanding and funding that expansion?

Sarah L. Levey:
It was all word of mouth. We would go out at like 4, 5:00 AM and just flier all over Williamsburg and Brooklyn where the first location was and that's how people came in. That was really all we did. It was all Instagram, Facebook and flyering around the neighborhood. We didn't have budget for anything. There was no budget to spare. Everything was being funded by my job and my husband's job at the time.

Bobbi Rebell:
How did you get it to the next level? When do you feel you reached a critical point where you started thinking, this is really a thing and I might leave my job to do it? Because a side hustle doesn't always evolve.

Sarah L. Levey:
Right. It took a while. What's so great about New York is it is one of the few places where you can find a space that's willing to do a month to month or maybe do a split tenant kind of thing. We found a small 300 square foot space in an artist loft. All of the little suites were around 300 square feet. We paid a very, very small amount. Everything was included and we started out that way. The studio room could only fit 10 people maximum, and that's how we ran classes. We ran classes four a day before work and after work. I worked the front desk morning and night. My husband and I would switch off. The teachers were paid per student, so it was all dependent on them really getting the word out about their classes and bringing people in. We operated like that for a good nine months before we grew out of that space. Then we were fortunate enough to find another month to month space where we didn't really need to lay all this money out for security.

We were fortunate enough where the business was starting to generate enough cash that we could continue to float the business but that was it which is the reason that I continued working up until the spring of 2015. A good two years after we opened the studio.

Bobbi Rebell:
What kind of conversations were you and your husband having about money while this is going on? What was it like?

Sarah L. Levey:
It was interesting, it was the first time either of us had operated a business on a retail level. We didn't really know what we're doing, but I felt really confident that I didn't want to put classes on the schedule or do things around the studio that would put the vision of the experience in jeopardy. I wanted to always make sure we could pay rent, pay the teachers and also continue not to put pressure on ourselves so we could still do the things we wanted, have both really.

Bobbi Rebell:
Looking back, what is the best thing you did in terms of financial decisions with the business and what's something that maybe you would do differently?

Sarah L. Levey:
That's a tough one because I love our journey so much. I think it's super interesting and an ode to really the fact that you can self-fund a business. We didn't take on private equity funding until we were six studios in and that was a choice on our part. It was definitely a little bit stressful but it was a choice we made so we could really hone the experience and not bring on partners who just had ideas to make more money, have a better cashflow. We were able to preserve the experience of the business. We included mat and towel at first and our laundry expenses were really, really high. I would have started charging for those immediately because we always felt the pinch around that. Other than that, I can't really see doing in another way.

Bobbi Rebell:
How did things change when you did take outside funding?

Sarah L. Levey:
We decided to take on outside funding to really be able to sign nicer spaces. If anyone has ever been to the Flatiron studio or the Union Square studio, those were studios that I painted the walls. I was the one on Craigslist finding people who could throw up a devising wall. We did all the electrical. We commissioned people to build the front desk or things like that. It was super, super bootstrapped. The more people that were coming in and out of the studio, we really wanted to have a little bit nicer amenities because it is hot yoga. We wanted to be able to have showers if we needed to and those things were really, really expensive. Taking on capital for us was a way to really open the doors to higher end retail spaces and have the money to invest in the build-outs.


Sarah’s money lesson:


I would say be realistic. It is totally okay to do two things at once and it's important, that way you don't lose sight of what your actual vision is. I think that if you're stressed about your personal finances, you're always going to be looking for ways to have your business make more money, right? Because you're feeling the pressure personally of like, oh my gosh, how am I going to do this? How am I going to do that? I think that's when people tend to lose the passion for their business because it becomes more of like, it's not growing fast enough, it's not doing what I want to do fast enough. A lot of good concepts take time and they take consistency to work. I would say just be really realistic and don't assume anything when you're planning. Don't assume things are going to work out exactly the way you want. There's always going to be hiccups and you have to be ready to combat that.

Bobbi Rebell:
Is there an example of a hiccup that you can share?

Sarah L. Levey:
Oh yeah, of course. Our first Williamsburg studio was in the basement and there was a spring where we had a ton of snowstorms and then all of it melted and then it rained for like a week straight, the entire studio flooded. It cost us $20,000 which was a huge amount of money to us at the time. We had to replace all the floors, all the electrical. We had to redo basically the entire studio because of a flood. That's something that I never, I don't know, I'd never lived anywhere with a base. I don't know, it just didn't occur. It didn't occur to me and I was like, oh. I was like, I guess we have to close and do all this stuff. Then we had to get a mold check and just all of these things that you don't even think of. That was something that I was like, oh, okay, cool.

Bobbi Rebell:
Oh my gosh. Did you have insurance? Did you have insurance?

Sarah L. Levey:
Not at the time.

Bobbi Rebell:
Okay, but now you do.

Sarah L. Levey:
That is right. Lesson learned.


Sarah's everyday money tip:


Well, I used to all the time, purely out of convenience. I'm a big Postmates girl, I'm Postmating everything and then all of a sudden I was looking at my credit card bill. I was like, what am I spending so much money on? Everything was adding up. Once you do the delivery fee, you add the tip. I'm spending $30 on lunch every single day and it just adds up. Now I make a point where every Monday, I'm very lucky Whole Foods is directly across the street from our office. I stop at Whole Foods every Monday. I'll grab lettuce, vegetables, chicken, whatever it is so I have enough and I bring it to the office and I stick it in the fridge and it's basically like I have enough at the office to make lunch for myself every day. It takes so much pressure off of like making sure I order with enough time before I have to go to a meeting, being really stressed about it. It's here. I can make it when I need it and I'm set for the week.


Bobbi’s Financial Grownup tips

1.Create additional stakeholders in your projects. Sarah empowered her initial round of teachers by paying them per students. The first win is that it saved Sarah on her cost, but the even more important thing it did was it rewarded the teachers for the impact that they made on the business. The more students they could bring, the more they made.

2.Buy insurance if you need it. Sarah blew it at first on this one. The flood sounds like it was a nightmare. Insurance would have cushioned the blow.


Episode Links:

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Financial Grownup Guide: 5 Ways to Walk Your way to Success (ENCORE)
FGG - Walk Instagram

Ditch the coffee and forget the drinks meeting. Walking is a proven way to bring out the most creative ideas- and make the best connections with the people who can help you succeed. We talk how to set up walking meetings, how to generate ideas while walking, and how to keep walking when the weather foils your plans. 

Here are 5 Ways to Walk Your Way to Success

  • Walk alone in silence

  • Walk while listening to spoken audio

  • Walk while listening to music

  • Walk with a friend

  • Walk for a business meeting

Episode Links:

Financial Grownup Guide How to pay less for healthcare like a financial grownup with ClearHealthCosts Founder Jeanne Pinder
FGG Jeanne Pinder Instagram

Journalist Jeanne Pinder, founder of ClearHeathCosts reveals how medical costs can vary widely for the same products and procedures- and how we can find out- and negotiate- to get the best price.

Episode Links:

Follow Jeanne + Clear Health Costs!

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Transcription

Bobbi Rebell:
Financial Grownup Guide, how to pay less for healthcare. Like a Financial Grownup with Clear Health Costs, Jeanne Pinder. You're listening to Financial Grownup with me, Certified Financial Planner, Bobbi Rebell. Author of How to Be a Financial Grownup. And you know what? Being a grownup is really hard, especially when it comes to money. But it's okay. We're going to get there together. We've got this.

Bobbi Rebell:
No secret. Our healthcare costs are ridiculous. What makes matters even worse is that it is one of the few things that we buy where we don't even know what it costs. In fact, we don't even ask ahead of time. Very often we don't negotiate. We don't know what the competition is charging and there is often zero transparency. The costs are all over the place. For example, a simple blood test could be $500 in one place, $7 nearby. An MRI routine procedure can cost $300 to $6,000 in another location just a few blocks away. Very few of us even think to compare costs and shop around the way we do almost obsessively sometimes for everyday items.

Bobbi Rebell:
This is an urgent episode. I worked to bring it to you for a very long time. I am really excited about it. As you can tell as a journalist, I can tell you I really appreciate the work that goes in to getting the data that I just shared. Before my New York Times reporter, Jeanne Pinder is nailing it with the company that she founded, Clear Health Costs. Their work in bringing transparency to the healthcare marketplace by telling people simply what stuff costs is amazing. She has been called a benevolent genius for good reason.

Bobbi Rebell:
Listened to the end of the episode. It's not that long. Take notes or listen again, or go to the show notes at bobbirebell.com for a transcript. And by the way all the episodes are there. Use the search bar in the top right corner to get more info about our guests, or more info about the content of any of the episodes. But first, listen to this one. Here is Clear Health Costs founder and CEO, Jeanne Pinder. Jeanne Pinder, I'm so excited you're here with us. I've been trying to get you on the show for quite a while, but you're a busy lady. You are the founder and CEO of Clear Health Costs, and you are here to basically give us the lowdown on how we can be better financial grownups when it comes to what we pay for our healthcare. Tell us first about Clear Health Costs, and how it came about and what it does.

Jeanne Pinder:
Yeah. Thanks for inviting me. We're a New York City journalism company, no longer startup, bringing transparency to healthcare by telling people what stuff costs. We do this not only on our home site, but also in partnership with other news organizations in long running consumer friendly investigations. We're partnering now with CBS national news and WNYC public radio, and Gothamist here in New York, telling people what stuff costs.

Bobbi Rebell:
How do we even know where to begin with controlling our healthcare costs, because obviously, we often don't have that much choice when it comes to insurance, and we all feel like we're overpaying for insurance, and then we still do pay for this stuff.

Jeanne Pinder:
Right. Yeah, so we recommend that people just, whenever it's feasible, ask what stuff is going to cost you. We know that not everything is shoppable. Like we wouldn't expect you to shop your emergency up, inducted me or your cancer treatment, but if you think about it, somewhere around 80% of our healthcare system interactions are shoppable, where are you going to get that sore throat looked at, where are you going to get that MRI. Do you have choice in scheduling your surgery? So once you've ascertain that it is shoppable in some sense, you can start out by asking simple questions. Ask the insurance company if applicable and the hospital or doctor, how much will this cost me on my insurance?

Bobbi Rebell:
Okay. Meaning what's the net cost to you?

Jeanne Pinder:
Yes, and what's the cash price? Quite often they'll say, "Well, we don't know or we can't tell you," but our view is that if we make that behavior a normal behavior if everybody's asking. And increasingly, we hear that people are able, doctors, hospitals, labs, clinics are able to come up with a number.

Bobbi Rebell:
And then how do you even know where to go to start comparing? Because sometimes to go to get a second opinion, I would think you maybe have to go get a second appointment with another doctor, which is not only money but also time. Should you be going to second appointments just for the cost of it? How does that actually work in practice?

Jeanne Pinder:
Yeah, we usually suggest something simple like an MRI. You can call three separate providers, and ask them those questions. How much will that cost me on my insurance? What's your cash price? Very important, ask for the cash price.

Bobbi Rebell:
Can you explain that?

Jeanne Pinder:
Yeah. So we're hearing increasingly that people are finding if they put away their insurance card and pay cash. They can get a better rate. It doesn't necessarily fall against your deductible. Although, you should be able to take something like that from your HSA if you have one. But increasingly, we're hearing that people who are choosing to put away their insurance carrier didn't pay cash, do better. Not in every case.

Bobbi Rebell:
What is the thinking behind that? Because my gut instinct, which is clearly wrong, is that it's better to have insurance, right?

Jeanne Pinder:
Well, you have to ask every time. All bets are off. There are no rules. Everything we thought we knew about healthcare, we don't really know that anymore. So for example, we all grew up thinking that our insurance premiums gave us access to the lowest price. That is no longer true necessarily in every case.

Bobbi Rebell:
How do you even know?

Jeanne Pinder:
In most cases, making three phone calls to ask the price, it might take you half an hour. It might take you an hour in advance of a procedure that you'd be surprised what you find out. Yes, in fact, we've heard that a simple blood test could be $500 one place in $7 another place. And if you haven't met your deductible, it really makes a difference. A simple MRI could be $300 one place and 6,000 in another, a few blocks away in the same city.

Bobbi Rebell:
So explain why there's such a cost differential? Does one person pay higher rent? Is one place subsidized by the government, one isn't? Why such a big differential?

Jeanne Pinder:
Well, the biggest reason why is that there is no transparency in healthcare. So people aren't used to publishing prices, and people aren't used to asking for prices. A few rules of thumb. We generally think that any procedure in a hospital is going to be much more expensive. So let's say that lab test, if you get it at LabCorp on cash can be dramatically cheaper than if you get it in a hospital lab.

Bobbi Rebell:
With that, can you negotiate? Let's say for some reason you want to have it at the hospital, can you tell the hospital, "Well, if I go to a lab it's going to be less." Can you match that price? Is that something that people do yet?

Jeanne Pinder:
Yes. People are doing that increasingly. I did it myself actually. I needed an MRI for a member of my family. The orthopedist in question gave us a list of three radiology providers that he uses. And because I know how to do this, so I called the first one and said, "I'm a cash customer. I'm not using my insurance. What's your price for the MRI, the particular code number?" And she said, "$900." I called the second one and had the same conversation. She said, "$600." And then the first one called me back and said, "If you can be here at seven o'clock tonight, it'll be 450." Right. So it's like surge pricing on Uber. Right?

Bobbi Rebell:
Jeannie's reacting to seeing my face. I have a look of surprise for our listeners that obviously can't see me. I was like, "You got to be kidding." Oh my gosh. It's like, are they going to have Black Friday sales one day? I don't know.

Jeanne Pinder:
It is. You never.

Bobbi Rebell:
So you can definitely negotiate. And is it the thing where you can say, "I'm willing to come in last minute and fill an empty slot." Because they're trying to manage their business. That's crazy.

Jeanne Pinder:
And you can say anything that you feel comfortable with. Not everybody is. Well, like for example, my friend Cindy, she was going to a doctor, and she had to get slightly gross. She had to get wax removed from her ear. So she went in and the first thing they said at the billing office was, "Give us your credit card." And she said, "How much is it going to cost?" And they said, "We don't know." And she said, "Well then, why should I give you my credit card?" And she left.

Bobbi Rebell:
I love that.

Jeanne Pinder:
Well, not everybody wants to do that. And again, we don't expect you to behave like that when you're on the gurney waiting to have your appendix removed. But increasingly, people are asking because people are getting these terrifying bills, making decisions not to go to the doctor because they get a terrifying bill.

Bobbi Rebell:
So what is some of the language that people could use when you want to negotiate beyond saying, "Well, your competitor offers this price." Can you make a hardship argument, especially if you have insurance but then the insurance isn't going to cover it that well? What are the kinds of techniques that are most successful in negotiating a healthcare bill both before and after you get the bill?

Jeanne Pinder:
Right. Generally, we say just those simple questions, how much is this going to cost me on my insurance? What's the cash price? Yes, I'm shopping around. We don't hear a lot of people who are having a lot of success they're saying, "Well, your competitor up the streets charging 6,000 and we'd rather have it for 4,000." But we do hear a lot of people who are asking that question very specifically, and asking it of several providers because quite often the providers do know what their competitors are charging and they do want your business.

Bobbi Rebell:
We'll talk a little bit about that because I think people don't always understand that there's the other side to this, that they also in some cases are not necessarily getting rich off of us. They have their own business issues going on.

Jeanne Pinder:
Right. And one of the issues that they do have going on is that there are people who are not paying their co-insurance and their deductibles. There's a huge conversation in healthcare finance these days about people who are just not paying. So as a reaction to that, we think these cash prices are coming to the fore. Not every time, not every place, but quite often.

Bobbi Rebell:
Let's talk about prescriptions. What can people do to lower their prescription costs? Because we were joking before we started taping that I have a prescription that would be very, very expensive, but my doctor gave me this kind of coupon that goes directly to the manufacturer, and that made it only $25, and it's a monthly thing, which is great, but what if you didn't get that coupon? How would you even know what you don't know what to ask for?

Jeanne Pinder:
Yeah. So we say ask that same question at the pharmacy. How much is this going to cost me on my insurance and what's your cash price? You can also go online to goodrx.com and get an idea of what the prices are going to be there. They have coupons that the issue. In general, we hear a lot of people who are saying that they are finding that their copay, like they might have a $35 copay for a common medication, but they can buy it on cash for $4. It's crazy.

Bobbi Rebell:
That makes no sense though.

Jeanne Pinder:
It makes no sense. Right. Again, you think that your insurance policy gives you access to a lower price. That's no longer true.

Bobbi Rebell:
What tips do you have for getting the right amount of money back from your insurance provider? Because I find, how do you know if your doctor even coded it correctly? Are there certain ways you can research that yourself, and make sure when they submitted it's submitted in the best possible way for you? Because I find, a lot of times they're not necessarily paying attention.

Jeanne Pinder:
I think you're right about that. We generally suggest, and again, I'm not saying that this is right because they feel like when people are not healthy, they're not at their best. They would rather not be arguing over nickels and dimes, but we do recommend that people ask on the front end, how much is this going to cost me, and then scrutinize the bill on the backend, like is this what they said they were going to do, and does everything look kosher here? We have a little handbook on how to argue bills on our website.

Bobbi Rebell:
I love that. We'll leave a link in the show notes. Make sure to send that to us.

Jeanne Pinder:
Okay.

Bobbi Rebell:
But in short, go ahead. How do you argue the bills?

Jeanne Pinder:
Yeah, so I have argued many a bill over the years.

Bobbi Rebell:
I'm not surprised. And probably very successfully.

Jeanne Pinder:
Well, sometimes yes and sometimes no, but you should document everything. Do it in writing. Don't do it on the phone because doing it on the phone, you're not going to have any record of stuff. I have sent stacks and stacks of copies to CEOs of hospitals and of insurance companies complaining about my treatment. I can get a little bit enthusiastic about arguing bills, but it's worked out for me in many cases. And I think if everybody was reading their bills and challenging them, I think we would be able to reduce the amount of shenanigans that goes on in hospital and doctor billing.

Bobbi Rebell:
Do you think there's a lot of... we just calling it shenanigans? I would call it fraud over-billing.

Jeanne Pinder:
Well, In some places I think it is fraud. In some places that shenanigans. In some places it's just so complicated. The doctor submits one code and the insurance company says, "Well, we don't code it that way. We code it another way." The sum total is that the patient gets stuck in the middle.

Bobbi Rebell:
What are the things we can control it? So for example, I noticed that one doctor, they have multiple labs. They can send a test out to, not all the labs, maybe on your insurance. Can you tell the doctor, "Please send it to this lab, not the other lab."

Jeanne Pinder:
Yes. And try to in every case. Again, it's really hard to place that burden on you as the patient. They should be doing it automatically, but you can remind them. And also when you're doing this prep work, I always recommend that people take notes, take names and take numbers. You can ask for something in writing, for example, a hospital estimate in writing, which will then make it easier for you to argue on the back end should you want to. For many of us, we're a little bit squeamish about talking about body parts and money because it feels like, "Ooh, well, maybe my doctor's going to think that I'm like a cheapskate or something." But I really think it's time for this to come out into the open, and for all of us to get comfortable with the fact that asking that question is going to make us, and our doctors frankly feel a lot better.

Bobbi Rebell:
Well, you are a tremendous resource. One more question. We're talking in general about medical procedures that are not necessarily elective. Do you have any negotiability when it comes to things that are elective?

Jeanne Pinder:
The elective procedures that we price on in our database are pretty much already negotiable. They're basically a cash marketplace. So we do pricing on Botox, LASIK and teeth whitening, and they really are pretty much an open marketplace.

Bobbi Rebell:
Fascinating. So they're probably more negotiable because they're really running purely as a business where you can truly take your business somewhere else?

Jeanne Pinder:
Yeah, they'll have specials, special on the LASIK, special on teeth whitening.

Bobbi Rebell:
All good to note. Jeanne, where can people find out more about you and Clear Health Costs?

Jeanne Pinder:
Yeah, clearhealthcosts.com. You can also find us on cbsnews.com/healthcosts, wnyc.org/healthcosts, and gothamist.com/healthcosts.

Bobbi Rebell:
Tremendous resources. We are so grateful to you. Thank you so much and happy holidays.

Jeanne Pinder:
Thank you Bobbi. Thank you. Happy holidays to you too.

Bobbi Rebell:
That was awesome. Big things to Jeanne Pinder. Be sure to check out Clear Health Costs as Jeanne said in all the places, including their partnership with WNYC public radio and Gothamist. That's wnyc.org/health costs. You can also check out their partnership with CBS national news at cbsnews.com/health costs. This is one of those episodes you definitely want to go to the show notes. You could do that at bobbirebell.com/podcast/jeannepinder.

Bobbi Rebell:
You can also just search for her name, J-E-A-N-N-E P-I-N-D-E-R in the search box. That also goes for all the episodes of Financial Grownup. You can get show notes and resources for all of them. And if you like this podcast, please be sure to subscribe and leave a review. And if you have other ways to save on healthcare DM, so that I can share it with the whole community. On Instagram, I am @bobbirebell1, and on Twitter @bobbirebell. And of course, check out Money With Friends. My other podcast with my friend Joe Saul-Sehy. You may know him from Stacking Benjamins. Be sure to follow Money With Friends also. On all the socials, it's at moneyfriendspod. Thank you everyone. Infinite things to Clear Health Costs, Jeanne Pinder for helping us all get our healthcare costs under control. Like the financial grownups, we are. By everyone. Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media Production.

Why didn’t the waiter just ask? The one thing you can do to solve your retirement problems with Ubiquity's Chad Parks, producer of the Broken Eggs documentary.
Chad Parks Instagram

Chad Parks, founder of Ubiquity Retirement and Savings, and the producer of the Broken Eggs documentary shares a money story of a chance encounter with a waiter who seemed indifferent to his own eventual retirement crisis, and the “aha" moment that followed. 

Chad’s Money Story:

Chad Parks:
So, when we were on the road trip making the documentary, one of our stops was in New Orleans. The way we got the stories was we literally would just stop and talk to anybody, and sometimes it'd be on-camera, sometimes it'd be off-camera. We were at dinner one night with the film crew and he's asking, "What are y'all doing here?" And we told him we're making a documentary about retirement. That got him talking about his own life, and that he's been a career waiter, and that he has not been able to save substantially, and that he thought that he just... Retirement was a foreign object to him and he just thinks that he's never going to be able to retire.

Bobbi Rebell:
About how old was he, would you say?

Chad Parks:
In his late 40s.

Bobbi Rebell:
Late 40s, so this is a time when it's starting to get real. You're no longer a kid who can kind of say, "Well, I maybe am paying down student debt or I just had a baby. At 40-something, you are definitely an adult.

Chad Parks:
Yeah. I think what was really also stood out a lot was that he didn't really seem too concerned about not having savings or a plan. And his attitude was that he just figured that the government or social services would be there to help him and that he'd figure it out. That was a little bit disheartening to hear because if so many people do believe that, then we're really going to be in for some serious problems in the future if everybody has got that attitude.

Bobbi Rebell:
And also, he was a waiter and that is the job that is typically not one that has maybe all of the programs and the retirement plans that some other jobs have. So that could also be a factor as we move towards more of a gig economy, right?

Chad Parks:
Oh, for sure. The statistics are frightening. More than half of the U.S. working population don't have the ability to save at work. The point of the business is, they're small. They don't think they can afford a small business retirement plan and they don't do it. And so, half of us in this population don't have a vehicle to save easily and efficiently for their future.

Bobbi Rebell:
As you had this conversation with the waiter, what were your colleagues and friends at the table, what was their reaction? And was there conversation afterwards about it?

Chad Parks:
Well, it definitely proved the point of why we're on the road, right? To kind of understand what the reality of people's understanding of retirement is, what their attitudes are. And I think what we all walked away from, not only with this talking to this gentleman but for most of the people we talked to, was that there's a big awareness that there's a problem, but not many people are doing much about it nor do they know what to do about it. So we likened it to this whole thing of like, we all know we need to go to the gym and work out, but not many of us do.

Bobbi Rebell:
What else did the waiter say to you?

Chad Parks:
That dependency on social services, it didn't sound like he had much of a plan. And he literally was living paycheck to paycheck. He just kind of shrugged his shoulders and it was like, "I don't know what to do about it."

Bobbi Rebell:
Did he ask you?

Chad Parks:
Well, I mean, I could preach all day about it, but...

Bobbi Rebell:
I mean, I'm saying, did he ask you though?

Chad Parks:
No, he did not.

Bobbi Rebell:
I say that because part of the problem is that many of us don't ask. So of course, we should get more information, but he, like many people maybe in your film, didn't ask.

Chad Parks:
This is a very good observation. Yeah, that's true. I had to stop and think about that and no, he did not ask and had he asked, I might've been able to share some good information with him.

Chad’s Money Lesson:

Chad Parks:
So, this concept of retirement is relatively new in our country. Pretty much if you think about after World War II, when the GIs were coming home and the modern corporation went back to building cars and doing what they did, there was this promise of the three-legged stool of retirement which is, you would get a pension plan from your employer, social security was going to be there for you in your older age. And then in the '70s and '80s, we introduced the additional savings vehicle of a 401k. That sounds great, right? You got a guaranteed income, you've got a safety net with social security, and you can augment your retirement savings with a 401k or IRA. Unfortunately, we know today, especially in 2019, that most businesses don't offer pensions anymore. Good example was General Electric having just frozen the pension for their 20,000 employees.

Chad Parks:
Social security was never meant to be the primary source of income in your retirement, but unfortunately for a lot of people, that is becoming the primary source. And social security itself may actually end up having some reduction in benefits in 2034, 15 years from now, by about 25% if they don't make any changes to it today. Then that puts the onus back on personal savings, and just as I shared before, half of our country doesn't have the ability to even save at work, and that's where we are.

Bobbi Rebell:
That's where we are. And what scares me here is not only, as I mentioned, that people aren't asking and being their own advocates, but our expectations of people realistic in terms of what people earn, what people can realistically save in our world, and our lifestyle expectations. If we're being honest, we have an expectation that everybody has a cellphone and everybody lives a certain lifestyle and it's partially the media, but we also have to own it ourselves. We choose to purchase things or live lifestyles that maybe are not sustainable.

Chad Parks:
No, you're so right. And that, I call it, nicknamed this the microwave society, right? Everybody wants everything instantly and want instant gratification. We are marketed to and sold to, we are rewarded with spending. Unfortunately, our attitudes are not the same about long-term savings. It's not really exciting nor fun to see your paycheck go down and to see money accumulate over a long period of time, in this idea that you're visualizing yourself in the future. And this whole concept of asking the average individual to become a savings expert and investment expert, a budgeting expert, to be able to say, this is your magic number, this is when you retire, this is how much money you're going to have, that's really putting a lot on people.

Chad Parks:
I was formerly a certified financial planner. I went to grad school for finance and it was, I said, it's a shame I had to go to grad school to learn the basics of personal finance. And so it's really, as much as we try to get people to say, listen, this is your responsibility. Don't forget that the way the world has been set up today is that it's not up to the government, it's not up to your employer. Unfortunately, it is up to you to take your future in your own hands. But at the same time, we haven't equipped you with the tools to do so. So, that's where we kind of have this big chasm as a society that we really need to figure out.

Chad’s Money Tip:

Chad Parks:
Yeah. So, as I was saying there, it's hard for people to visualize themselves in the future. None of us want to acknowledge that we're going to get old. It happens to other people. And so, one of the ways that I've found to really help people to drive that point home is to volunteer at a retirement home. These are the people who have lived their careers. These are people who've had the life lessons and the experiences that they're happy to share with you. And when you sit down and you just listen to people tell their stories, you can absolutely relate to them. You can learn, you will be emotionally moved. And hopefully, after some time doing that, you'll go home and you'll start to rethink your priorities and say, "All right, this person seemed to be okay and have it pretty good." Or "this person over here, wow. I really don't want to end up like them. So, what can I do differently today?" And then it's also just being kind and sharing some of your time with people who are in the last stages of their lives and could use a little camaraderie.

Bobbi’s Financial grownup tips:

Financial grownup tip number one:

I am generally against the whole trophy for everything, but when it comes to retirement, making an effort can solve a lot of problems. Just trying. The truth is, you guys are a self-selecting audience. You are interested in money stuff. The waiter probably not listening to this or any podcast related to money that's going to actually help him do something other than quote, figure it out when the time comes. The waiter isn't even asking our guest, Mr. Parks, for solutions. He's not even looking, he's not trying. But you guys are. So pat yourself on the back and definitely an A-plus for effort, because you guys are at least interested and I bet you are in better shape than you realize.

Financial grownup tip number two:

One thing we can all learn from our waiter is that, our waiter friend in the story I should say, is that to some degree, we will all figure it out along the way. Redefine what retirement will mean for you and set your goals, but also live your present life. For example, you could see ads for older couples blissfully traveling the world, on luxury cruises or whatever, but honestly, that may not be for you. You might not suddenly wake up at a certain age and suddenly have this burning desire to go on a riverboat cruise. Maybe you will but maybe not. Your retirement bliss could be totally different and at a different price point, higher or lower.

Episode Links:

Follow Chad!

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Financial Grownup Guide - Top New Money Books for Grownups Right Now (October)
October Money Books Instagram

Bobbi reveals her favorite new money related books, and how to decide if they are right for you. This month’s picks include The House Hacking Strategy: How to use your Home to Achieve Financial Freedom by Craig Curelop, Your Turn: Careers, Kids and Comebacks by Jennifer Gefsky and Stacey Delo, Retirement Reality Check: How to Spend Your Money and Still Leave an Amazing Legacy by Josh Jalinski and ZenBender: A Decade-Long Enthusiastic Quest to Fix Everything (That was Never Broken) by Stephanie Krikorian.

Book #1: The House Hacking Strategy: How to use your Home to Achieve Financial Freedom by Craig Curelop.

Here’s what I liked about it: 

-The book has a ton of very specific case studies- including that of the author.

-The under the radar red flags for choosing tenants. Things you would not think about.

-How to successfully invest in areas that are NOT distressed.

Who is this book for? 

Everyone interested in actually house hacking but also those of us who are just curious how it all works. I was extremely skeptical, and honestly, some people over leverage in my opinion. But there is a real formula and method to success and Craig does a great job explaining it. This makes GREAT cocktail party chatter as they say.. I thought it was well worth the time I invested, even though I do not plan on investing in real estate using the house hacking strategy.


Book #2: Your Turn: Careers, Kids and Comebacks by Jennifer Gefsky and Stacey Delo. 

Here’s what I liked about the book: 

-If we are being honest- it spoke to me, and to most of my friends. This is a book about how to keep that career going- even if you hit pause.

-While there is a positive tone, it is not the usual rah rah blah blah blah you go girl stuff. This is realistic and because of that both empowers and challenges the reader to take ownership of the fact that making it happen has to come from them

-The book doesn’t just speak to the parents wanting to make a career comeback- it also speaks to the employers who want these great resources back at work. 

Who is this book for? 

The authors have targeted working moms- so that’s clear. This is also a book that men should read- and not just dads who may face similar challenges coming back into full time work. I mean the men who worked with the women earlier in their careers and will get re-introduced to them when they return to their jobs.


Book #3: Josh Jalinksi’s Retirement Reality Check: How to Spend your Money and Still Leave an Amazing Legacy

What I like about this:

-Josh talks about tools that aren’t always super mainstream these days- including annuities and whole life. Not for everyone- but they are for some people and we all should have a sense of what they are so we can make the decision that is right for us.

-Josh strikes a nice balance between focusing on living the life we want, and also wanting to leave something for those who come after us. Passing wealth on to family members is something many people also care about that isn’t often addressed in books aimed at one’s own retirement. 

-Josh’s gregarious personality comes through making this tough topic a lot more pleasant to learn about

Who is this book right for:

Anyone who wants to retire comfortably, and wants a roadmap that wants a fresh perspective - including some controversial options. 

Bonus Book: Stephanie Krikorian’s Zenbender: A Decade-Long Enthusiastic Quest to Fix Everything (That was Never Broken).

What I loved about this book:

-So much of the time we think we are the only ones experiencing but in fact many others like Stephanie are having similar life experiences- from insecurity, to weight and career battles, to questions about where you are in life, relationships and of course, adulting. 

-This book may be non fiction but it is a page turner as if it were the fiction book you just need to tell someone about asap so they can be in on it too. 

-Stephanie has amazing money tips and life insights- from just using one pump of shampoo to save money- to the admission that yes, in her words “I’m built to spa”. Stephanie knows who she is, and she will help you figure out- or admit- you you are too! 

Episode Links:

Blinkist - The app I’m loving right now. Please use our link to support the show and get a free trial.

Craig Curelop’s Financial Grownup episode + Get your copy of The House Hacking Strategy: How to use your Home to Achieve Financial Freedom

Jennifer Gefsky and Stacey Delo’s Financial Grownup episode + Get your copy of Your Turn: Careers, Kids and Comebacks

Josh Jalinksi’s Financial Grownup episode + Get your copy of Retirement Reality Check: How to Spend your Money and Still Leave an Amazing Legacy

Stephanie Krikorian’s Financial Grownup episode + Get your copy of Zenbender: A Decade-Long Enthusiastic Quest to Fix Everything (That was Never Broken)

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

How to recover when your credit score is unfairly poisoned with Popcorn Finance's Chris Browning (Encore)
Chris Browning Instagram

Chris Browning, host of the Popcorn Finance podcast got a clean bill of health for his wife after a hospital stay a few years ago. But despite having been patients there before, a billing mixup left his credit score needing intensive care. 

Chris’ Money Story:

Chris Browning:
Yes so you know, unfortunately my wife, she had to go in for surgery and which is never a good thing. So we went to the hospital, everything got taken care of. She's all well now. We figured we'd just get a bill in the mail, that's how most medical bills come, they just send you something in the mail.

Bobbi Rebell:
Did they do any paperwork while you were at the hospital? Did you give them insurance information? What actually transpired at the hospital? Because you do usually fill out some stuff.

Chris Browning:
Yeah, so leading up, you sit in the finance office and they have you sign a couple of waivers and disclosures. And they say. "Alright, let's see your insurance". They took a copy and they said, "Okay we'll bill you". And that's literally all they told me. No further information other than that.

Bobbi Rebell:
And the hospital was in Network? Do you remember?

Chris Browning:
Yeah, it was an in Network hospital.

Bobbi Rebell:
So you were trying to be in Network, okay.

Chris Browning:
Yes, so we did everything we thought we were supposed to do and we visited the hospital before and the billing seemed to work fine, so you know we didn't even think twice about it. It felt normal.

Bobbi Rebell:
This might be important later on. You were in the system having visited the hospital before?

Chris Browning:
Yeah, it was a local hospital.

Bobbi Rebell:
Okay.

Chris Browning:
So we just thought, we'll get a bill in the mail like we have in the past. We waited around, nothing came after a couple of months and to be honest, I kind of just forgot about it, because it had been so long and it just never showed up.

Bobbi Rebell:
I would totally forget about it.

Chris Browning:
Yeah, after two months, you assume you would receive it. After that, life just goes on. You do other things. You live life. And so, I have this habit of checking my credit score, because one of my credit cards on their app, they allow you to check your credit score for free, and they'll update it like every seven days. And so I was just taking a look at it, and I noticed my credit score had dropped like a crazy amount. It had dropped about 150 points. That was very alarming, to say the least. And so I decided to take a look in my credit report. And I went to freecreditreport.com. I saw this like delinquency mark and I was like, that's strange. I remember paying all my bills.

Bobbi Rebell:
Right.

Chris Browning:
And when I looked into it, it just gave me just a random number. It didn't really give me a lot of details.

Bobbi Rebell:
Like a phone number?

Chris Browning:
Yeah, it was a random phone number from a ... it was an area code I'd never seen before. And so I gave the phone number a call, and then they gave me the details. They said this is from the hospital that we had visited, and they say you didn't pay your bill and it's been turned over to a collection agency. And this was the collection agency that I was speaking with.

Bobbi Rebell:
Wow.

Chris Browning:
I was just shocked and I was like, well how did this happen? And they have limited information.

Bobbi Rebell:
Sure.

Chris Browning:
And all they'd allow me to do at the time was they said, "Would you like to set up a payment plan?". And I was like, well yeah I want to get this cleared up. But I said, "Let me call the hospital first".

Bobbi Rebell:
Well right, and how do you even know they're legit. I mean they're saying they have the debt, but what exactly happened? Because you'd never heard from the hospital.

Chris Browning:
Exactly, so I was a little hesitant. I don't want to give you money just yet. So I called the hospital and got hold of billing department and I asked them. I said, "I see this delinquency on my credit report. They're saying that our bill was into collections, but we never received a bill in the mail". They said, "Well yeah, we mailed it out to you". And I said, "Well we haven't got anything for months". So they checked their system and they said, "Well here's the address we have for you", and it was the wrong address. They had transposed the numbers around, and who knows where the bill actually went.

Bobbi Rebell:
Which is crazy because two things. First of all, you had been to this hospital before, so presumably you were in the system correctly at some point because you had paid previous bills. And number two, any company, any person, we should all do it, but certainly a company, a hospital, should have a return address. So if they were going to the wrong address, you would think that they would return the mail, and the hospital would receive it back.

Chris Browning:
Exactly. You think they'd be some type of notification for them to know that whatever they mailed out just came back.

Bobbi Rebell:
And they never called you.

Chris Browning:
They never called.

Bobbi Rebell:
But presumably your phone number is on there.

Chris Browning:
Exactly, you'd think if they hadn't been paid all this time, they'd have at least called to follow up. But no. I think maybe it's just the sheer volume they deal with. They don't even try, they just immediately send it to collections after the time period had passed.

Bobbi Rebell:
So then what did you do?

Chris Browning:
So after I verified with them what collection agency they actually sent the bill to, and it matched the information they I had received from the number I had called, I called the collection agency back, because at that point, the hospital said there's nothing we can do. It's been sold to collections, you know it's out of our hands. I called the number back, I spoke with them. I said, "Yes, we want to take care of this". And I said, "If we pay this off, is there a way that this could be removed from my credit report, because it's a huge mark on my credit?".

Bobbi Rebell:
And it's also not your fault.

Chris Browning:
Exactly. Because I explained to them, I said we just never received the bill. I didn't know what type of pushback I was going to get. If they were going to say no. But surprisingly they said, Yes. If you set up, if you agree to a payment plan now, they gave me the total amount. It matched what the hospital said it should be. They said, if you pay this off, we will contact the credit bureaus and have the delinquency removed, because you've taken care of this.

Bobbi Rebell:
Of course. That's the least they can do. Did the hospital take any ownership of the fact that they had not followed up?

Chris Browning:
Not at all.

Bobbi Rebell:
That's disappointing.

Chris Browning:
They basically just said, sorry, nothing we can do. It's out of our hands and it was on me to take care of it.

Bobbi Rebell:
And it's foolish on their part because generally, and I assume this was the case when you send something to a collection agency, they're only getting a fraction of what the bill was. So they lost out for not bothering and not having the right systems in place to check with you. Presumably the doctor could follow up with you and your wife, so they had contact information that was correct in some part of the system.

Chris Browning:
You'd think that if they knew they're going to lose money, that it'd be in their best interest to do a little more follow-ups, spend a little more time, but no, they just I guess, just dump it off.

Bobbi Rebell:
Right, they lost money too. So that maybe there isn't the right stakeholder at the hospital that took ownership of the fact that that bill was not being paid for that reason.

Chris Browning:
Exactly.

Chris’ Money Lesson:

Chris Browning:
I would say first of all, make sure that you follow up on all your medical bills. Even if you think that the office is going to take care of it the way they should, you just never know. You could end up in the situation like this. So I do acknowledge that I could have called and followed up after a month of not hearing anything back.

Bobbi Rebell:
But maybe the insurance you were in Network, so if I was doing something in Network, I would have assumed that if I didn't get a bill, the insurance covered it.

Chris Browning:
I made that assumption too, but I think after this now, I'm going to be on the safe side.

Bobbi Rebell:
Of course.

Chris Browning:
I'm going to give them a call just to follow up if it's been like an unusually long amount of time since I haven't got any communication from them. Just to eliminate any issues or this ever happening again.

Chris Browning:
And the second thing I would say, check your credit score. I was really fortunate that that was a habit that I had picked up. You know we had been paying off some debts so I was in the habit of looking at my credit score to see how it was changing. That's the only reason I knew that there was any type of issue is because I saw my credit score had dropped drastically, and that triggered me to look at my credit report, and that's where I found the error, and I was able to finally take care of it.

Chris’ Money Tip:

Chris Browning:
So my money tip would be check with your credit card company, if you do have a credit card. Or even some banks. A lot of them offer access to your credit score and some even your credit report directly through their website or their mobile app. And so it's really simple. It's free a lot of the time and it's just a really convenient tool to have with you, and whether you're looking for errors or you just want to kind of track your progress. I think it's a really great incentive that these banks are offering to let you stay on top of your credit and your finances.

Bobbi Rebell:
And specifically, how often do you do that?

Chris Browning:
I've slowed down. I was a little obsessive. I was checking like every day at one point. Now I'm on a once per month basis. I'll log in, just kind of look and see how things are going, just I want to keep the practice up. I don't want to get too comfortable and let too much time pass, because who knows when an error could pop up.

Bobbi Rebell:
So when people check their credit score, what are the things that they should be looking for that are good and that are bad?

Chris Browning:
So I would say for sure, any type of drastic change. So if you've made this a habit and you're checking on a regular frequency, your credit score's not going to swing wildly. You know it's normal for it to swing 10, 20 points here and there. But if you see any type of drastic change, that would for sure be a trigger point to let you know you need to look into this a little bit more. Whether it's going to some place like freecreditreport.com which is run by Experian and you're getting a copy of your credit report just to see what's going on. Wild changes in any area of your finances is normally a sign of something that's not normal and that's maybe something you should look into a little bit more.

Bobbi’s Financial Grownup Tips:

Financial Grownup Tip Number One:

The only thing Chris did wrong here, he did not follow up in finding out what he owed the hospital. So the tip is to try to stay on top of your medical bills, especially the ones that you know are probably coming. Even if you're hoping they're not. That said, the visit was in Network, so Chris in all fairness could have believed there wasn't much to do except for a co-pay that he probably had already paid at the hospital. But at the end of the day, he himself says he should have checked in and been more on top of it. Mixed feelings about that though.

Financial Grownup Tip Number Two:

Don't assume that corporations or institutions such as hospitals are competent in their billing. Question everything. This especially goes sadly for end of life situations where the family is distracted and just wants to move on. Assuming you do get bills, try hard as it may be to go through them. I know of some instances where the bills were so out of control, literally offensive, that people have gone to the financing offices of the hospital and just negotiated them down on the grounds that no one could possibly go through every charge for an overpriced Bandaid or medication or whatever, and prove that it actually happened, was given and was priced correctly. Fairly, and fairly is pretty broad when it comes to our healthcare system. Hold them accountable. Just because they throw a list of a thousand teeny charges on a bill, doesn't mean you can't question it.

Episode Links

Follow Chris Browning and Popcorn Finance!

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Blood Money with Bethany Bayless of the Money Millhouse
Bethany Bayless Instagram

Bethany Bayless wanted to be a financial grownup when she was an 18-year college student. But when she couldn’t get a traditional college student job near campus, she got creative, earned the money she needed for expenses and found a way to give back to the community. Plus Bethany shares her favorite apps to make extra cash.

There is a limit to how much you can cut back in your budget. You don’t have to limit your income.

Bethany's money story

Bethany Bayless:
When I graduated high school, I went off to college and as a grownup, I just turned 18, and I went to a college that was very small, and it was in a town of six other colleges. We were lots and lots of college students.

Bobbi Rebell:
What town?

Bethany Bayless:
It was Spokane, Washington. In Spokane, there's Gonzaga University, Eastern Washington, all these big universities. There were not a lot of jobs for college students there. It was very very saturated. I was very adamant that I wanted to pay my own rent.

Bobbi Rebell:
You are, by the way, one of five children.

Bethany Bayless:
That's correct. I am the only girl also, I just might add. I didn't want to ask my parents for money because I'm an adult, and that's what adults do is you make your own money. You pay your own rent and utilities, and food, and all of those things. What I did find was that I could go to a plasma bank and donate my blood plasma twice a week. That's exactly what I did. I made $240, and my rent was $240, exactly.

Bobbi Rebell:
Oh my god. Talk a using your god-given resources, Bethany.

Bethany Bayless:
Exactly. I also think, isn't the house rent supposed to be 25% of your income? It was about 100, and so definitely a lesson learned there. I had to do some other little things here and there. This was before side hustle nation. This was before Uber, before Insta Cart, or something else that I could do to earn money. This was the side hustle app of the age, if you will.

Bethany Bayless:
I just learned very very quickly how much money was worth, and even a quarter was the world to me. It was a chunk right there. It was a great experience because I learned to be frugal. I learned to cut back, and I learned to know exactly what I needed. It was a time that I had zero once.

Bobbi Rebell:
By the way, I used to give blood plasma a lot. My mother was sick at a point, and that was something that I was a regular there. One thing that I did learn was that they also feed you there, Bethany.

Bethany Bayless:
Yes. Cool.

Bobbi Rebell:
In addition to the money you could get meals, right?

Bethany Bayless:
Yeah. Basically the way the plasma works for people who are not familiar with this process, we will be talking about blood. Just give that disclaimer very quickly. What they do is they hook you up to a machine. They take out a certain amount.
Bobbi Rebell:
It takes a while.

Bethany Bayless:
Yes.

Bobbi Rebell:
It's a process. This isn't just donating blood. This is a different kind of thing.

Bethany Bayless:
Totally different. Because what they do is they put it in a ... It is a word for it. They put it in a machine where it separates it. They spin it really really fast, and it separates the platelets with the white blood cells, with the red blood cells and your hemoglobin, or whatever. Then they give you back your red blood cells.

Bobbi Rebell:
It takes about an hour sometimes. It depends on your blood pressure, believe it or not. Because I had low blood pressure, and sometimes I would not even qualify because you have to be at a certain level, which makes it a very special thing. People really should donate if you do qualify. It's an important thing to do, I should say. You are there for quite a while.

Bethany Bayless:
It is. I would be there sometimes ... Because you had to go in the waiting room first. Right?

Bobbi Rebell:
Right.

Bethany Bayless:
You have to wait-

Bobbi Rebell:
They set it up for you.

Bethany Bayless:
You have to go through this process. It was a chunk of time, but it was exactly what I needed. I went twice a week. I became friends with Rick, who was the guy who ever single week I would go to him. We became friends. He even had the bedside manner of House, very dry, sarcastic, hated the world, but he called me Sunshine. It was a great experience for me to really do it on my own, to do it myself. I thought, why not. It was the epitome of my desperation pretty much.

Bobbi Rebell:
Also, it is a giving thing to do, and I think it's wonderful that you did that, because even though that wasn't your primary motivation at the time, and I think it's important that people understand that, and that if they are eligible and can do that, it is great to donate plasma.

Bethany Bayless:
Absolutely. Also, I was a universal donor. My blood type is the rarest blood type. I'm AB negative, for anyone who wanted to know. We're finding out so much about each other in this conversation.

Bobbi Rebell:
So much.

Bethany Bayless:
I'm AB negative. It is the universal plasma donor, so anyone could take my plasma.

Bobbi Rebell:
That's wonderful. You didn't mention, what was your favorite snack when you were done? Because they did feed you, so you got food and money.

Bethany Bayless:
Yes, food and money, and I really loved the little cookies. They have little chocolate chip cookies.

Bobbi Rebell:
Yum. Do they have orange juice too?

Bethany Bayless:
Yes, and apple juice, I believe.


Bethany’s money lesson

Bethany Bayless:
The lesson is to do whatever it takes to get by, and to be a financial grownup.

Bobbi Rebell:
Within what is legal and what is reasonable. We need to qualify that, Bethany-

Bethany Bayless:
Absolutely. Do anything that was legal. Should I say that again, Bobbi?

Bobbi Rebell:
Well, I don't know that people should, for example, donate a kidney, that kind of thing. I think that things like plasma, and things like that, are good, but not actual body parts.

Bethany Bayless:
A kidney or another controversial-

Bobbi Rebell:
We want to be clear.

Bethany Bayless:
... another controversial is donating things like eggs.

Bobbi Rebell:
Yes.

Bethany Bayless:
That could have set me up for the entire year, but interesting.

Bobbi Rebell:
It's a personal decision. Just be thoughtful about what body parts and things that you give from yourself.

I could go to a plasma bank and donate my blood plasma twice a week. So that is exactly what I did. I made $240. And my rent was $240 exactly.

Bethany's everyday money tip



Bethany Bayless:
Like I said in my story, there was a time when I gave plasma as my last option, it was a time that these apps did not exist. It was not the age of the side hustle, but now I feel like financial grownups have so many options, because you can cut back. There's a limit to how much you can cut back in your budget. There's a limit to how you can limit your expenses.

Bobbi Rebell:
You can only give plasma twice a week.

Bethany Bayless:
You can only give plasma twice a week, but the other thing is that you don't have to limit your income. That is something that there's no limit to the amount of money that you can make. One of the things that you can do is there are a list of apps, things that we've talked about, like Uber or AirBnb, or things like that. Those are already very well known. Other things like Insta Cart, maybe you want to go grocery shopping for people, and you can do it in your spare time. You can pick up times where you just go grocery shopping. It's a great tool to use. I love getting my groceries delivered. If you want to shop [crosstalk 00:10:29].

Bobbi Rebell:
But you can also be the person delivering the groceries.

Bethany Bayless:
Exactly.

Bobbi Rebell:
We want to be clear. For all of these, you're not the person getting in the Uber. You're the one driving the Uber.

Bethany Bayless:
That's absolutely right.

Bobbi Rebell:
That's where the income comes.

Bethany Bayless:
Exactly. We have Insta Cart. We have Etsy. Maybe it's time to make things online. There's also some other really great ones, like Rover. It's a dog-walking app. If you want to go hang out with dogs for a day, why don't you download Rover, and you're able to go. You can even teach your kids about being responsible, and take them along with you now that you're a financial grownup, if you have children. Those are some of my favorite apps that you can use.


Episode Links:

Bethany’s websites TheMoneyMillhouse.com and BethanyBayless.org

Apps we mentioned in the episode:


Follow Bethany!


Follow The Money Millhouse!

 

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

How to turn something you hate into a thriving business you absolutely love with Y7 studio founder Sarah Larson Levey
Sarah Larson Levey Instagram

Sarah Larson Levey is becoming a familiar example of millennial entrepreneur success, recently being featured on the cover of Inc magazine and her company Y7 studio being named one of the magazine’s most inspiring companies last year. Keeping her costs at extreme minimal levels helped entrepreneur Sara Larson Levey grow her side hustle yoga startup while still working her full time job for two years.


Sarah's money story:

I actually was really unsatisfied with the yoga experiences that I was having throughout the city. It left me feeling really frustrated and lacking in what I was looking for. I wanted something where I could still move and sweat and get a really great workout in, but at the same time get that mental clarity that is touted for yoga. I just really couldn't find that so I decided to start my own place to practice.

Bobbi Rebell:
Let's take it back a little. You're working in the fashion industry, you're married, you're in Brooklyn, you've got a job, you're busy, you're living your life. Most people, if they're not happy, they're going to fill out a form, a feedback form. You instead start a pop up. How does this happen and where does the money come from? Because you're 20 something, how old are you now?

Sarah L. Levey:
I'm 32 now. I was 26 at the time.

Bobbi Rebell:
Most 26 year olds are dealing with other financial things. How did you literally start this? Where did the money come from? What did you do?

Sarah L. Levey:
The money came from my job. I have always been really good at saving. It was really just supposed to be a pop up at first, right? We found a super, super cheap space. We hired teachers off of Craigslist who are willing to work just to get the teaching experience and that was kind of it. As soon as we realized that this was going to be a thing that there were other people who resonated with the kind of yoga that we are providing, that's when I started looking for a little bit more of a permanent space.

Bobbi Rebell:
One of the things, and I know this as a student, the space is unique. Can you talk a little bit about that and also how do you pay for that? Especially in a pop up because there's a heat element to it. The studios are darkened. It's a very different atmosphere, so there's definitely some investing that has to go on when you set up a space.

Sarah L. Levey:
Yeah, I think for us, we really knew what we wanted and we were lucky enough to find a space that already didn't have windows. We brought in our own heaters and we rented it out by the hour. This space was actually a very large recording studio that was not used during morning hours on the weekends, and that's where we went in.

Bobbi Rebell:
I think that's interesting because a lot of people don't think about that option to rent by the hour when you're starting a business. They might think you have to sign a lease for a longer period of time or come into a space. You were able to manage your cost that way.

Sarah L. Levey:
Absolutely.

Bobbi Rebell:
Then how does it go? You have this pop up, how are you getting the word out and how do you start expanding and funding that expansion?

Sarah L. Levey:
It was all word of mouth. We would go out at like 4, 5:00 AM and just flier all over Williamsburg and Brooklyn where the first location was and that's how people came in. That was really all we did. It was all Instagram, Facebook and flyering around the neighborhood. We didn't have budget for anything. There was no budget to spare. Everything was being funded by my job and my husband's job at the time.

Bobbi Rebell:
How did you get it to the next level? When do you feel you reached a critical point where you started thinking, this is really a thing and I might leave my job to do it? Because a side hustle doesn't always evolve.

Sarah L. Levey:
Right. It took a while. What's so great about New York is it is one of the few places where you can find a space that's willing to do a month to month or maybe do a split tenant kind of thing. We found a small 300 square foot space in an artist loft. All of the little suites were around 300 square feet. We paid a very, very small amount. Everything was included and we started out that way. The studio room could only fit 10 people maximum, and that's how we ran classes. We ran classes four a day before work and after work. I worked the front desk morning and night. My husband and I would switch off. The teachers were paid per student, so it was all dependent on them really getting the word out about their classes and bringing people in. We operated like that for a good nine months before we grew out of that space. Then we were fortunate enough to find another month to month space where we didn't really need to lay all this money out for security.

We were fortunate enough where the business was starting to generate enough cash that we could continue to float the business but that was it which is the reason that I continued working up until the spring of 2015. A good two years after we opened the studio.

Bobbi Rebell:
What kind of conversations were you and your husband having about money while this is going on? What was it like?

Sarah L. Levey:
It was interesting, it was the first time either of us had operated a business on a retail level. We didn't really know what we're doing, but I felt really confident that I didn't want to put classes on the schedule or do things around the studio that would put the vision of the experience in jeopardy. I wanted to always make sure we could pay rent, pay the teachers and also continue not to put pressure on ourselves so we could still do the things we wanted, have both really.

Bobbi Rebell:
Looking back, what is the best thing you did in terms of financial decisions with the business and what's something that maybe you would do differently?

Sarah L. Levey:
That's a tough one because I love our journey so much. I think it's super interesting and an ode to really the fact that you can self-fund a business. We didn't take on private equity funding until we were six studios in and that was a choice on our part. It was definitely a little bit stressful but it was a choice we made so we could really hone the experience and not bring on partners who just had ideas to make more money, have a better cashflow. We were able to preserve the experience of the business. We included mat and towel at first and our laundry expenses were really, really high. I would have started charging for those immediately because we always felt the pinch around that. Other than that, I can't really see doing in another way.

Bobbi Rebell:
How did things change when you did take outside funding?

Sarah L. Levey:
We decided to take on outside funding to really be able to sign nicer spaces. If anyone has ever been to the Flatiron studio or the Union Square studio, those were studios that I painted the walls. I was the one on Craigslist finding people who could throw up a devising wall. We did all the electrical. We commissioned people to build the front desk or things like that. It was super, super bootstrapped. The more people that were coming in and out of the studio, we really wanted to have a little bit nicer amenities because it is hot yoga. We wanted to be able to have showers if we needed to and those things were really, really expensive. Taking on capital for us was a way to really open the doors to higher end retail spaces and have the money to invest in the build-outs.


Sarah’s money lesson:


I would say be realistic. It is totally okay to do two things at once and it's important, that way you don't lose sight of what your actual vision is. I think that if you're stressed about your personal finances, you're always going to be looking for ways to have your business make more money, right? Because you're feeling the pressure personally of like, oh my gosh, how am I going to do this? How am I going to do that? I think that's when people tend to lose the passion for their business because it becomes more of like, it's not growing fast enough, it's not doing what I want to do fast enough. A lot of good concepts take time and they take consistency to work. I would say just be really realistic and don't assume anything when you're planning. Don't assume things are going to work out exactly the way you want. There's always going to be hiccups and you have to be ready to combat that.

Bobbi Rebell:
Is there an example of a hiccup that you can share?

Sarah L. Levey:
Oh yeah, of course. Our first Williamsburg studio was in the basement and there was a spring where we had a ton of snowstorms and then all of it melted and then it rained for like a week straight, the entire studio flooded. It cost us $20,000 which was a huge amount of money to us at the time. We had to replace all the floors, all the electrical. We had to redo basically the entire studio because of a flood. That's something that I never, I don't know, I'd never lived anywhere with a base. I don't know, it just didn't occur. It didn't occur to me and I was like, oh. I was like, I guess we have to close and do all this stuff. Then we had to get a mold check and just all of these things that you don't even think of. That was something that I was like, oh, okay, cool.

Bobbi Rebell:
Oh my gosh. Did you have insurance? Did you have insurance?

Sarah L. Levey:
Not at the time.

Bobbi Rebell:
Okay, but now you do.

Sarah L. Levey:
That is right. Lesson learned.


Sarah's everyday money tip:


Well, I used to all the time, purely out of convenience. I'm a big Postmates girl, I'm Postmating everything and then all of a sudden I was looking at my credit card bill. I was like, what am I spending so much money on? Everything was adding up. Once you do the delivery fee, you add the tip. I'm spending $30 on lunch every single day and it just adds up. Now I make a point where every Monday, I'm very lucky Whole Foods is directly across the street from our office. I stop at Whole Foods every Monday. I'll grab lettuce, vegetables, chicken, whatever it is so I have enough and I bring it to the office and I stick it in the fridge and it's basically like I have enough at the office to make lunch for myself every day. It takes so much pressure off of like making sure I order with enough time before I have to go to a meeting, being really stressed about it. It's here. I can make it when I need it and I'm set for the week.


Bobbi’s Financial Grownup tips

1.Create additional stakeholders in your projects. Sarah empowered her initial round of teachers by paying them per students. The first win is that it saved Sarah on her cost, but the even more important thing it did was it rewarded the teachers for the impact that they made on the business. The more students they could bring, the more they made.

2.Buy insurance if you need it. Sarah blew it at first on this one. The flood sounds like it was a nightmare. Insurance would have cushioned the blow.


Episode Links:

Sarah’s website - www.y7-studio.com


Follow Sarah and Y7!


Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Losing your money but finding your purpose with Ms. Entrepreneur 2018 Talesha Carter of Foster Vitality
Talesha Carter Instagram

Talesha Carter lost all the money she had at the rodeo with friends. Fortunately she was only 9 years old.  But the money lesson stayed with her and created a money focus that is helping her to serve others.

In Talesha's money story you will learn:


I loved it, yes. I grew up in a small town. Rodeos were a big deal. This particular rodeo was actually down in Salt Lake City area, so about an hour and a half away from where I grew up. This was like the big rigs.

Bobbi Rebell:
The big time.

Talesha Carter:
Yes. It was so much fun. I went there with my friend and her family.

Bobbi Rebell:
And you were how old?

Talesha Carter:
I was nine years old. I was a little wee one.

Bobbi Rebell:
So cool. Okay, so this is sort of a little bit of independence that you're getting, and your parents gave you, really, your first taste of financial independence, and spoiler alert, you failed spectacularly. Tell us exactly what happened. What did they do? They entrusted you. They said, "Okay, you're a big girl, you're nine years old, we're going to give you this responsibility." What happened?

Talesha Carter:
Yes! So they gave me the money. It was $50, and they told me, "Be very careful with this money. Please don't lose it. We're trusting you that you can be responsible with it." Years before they had started to teach me about saving money and spending money, so I had my little buckets and everything, so I had a pretty good concept. I'm the oldest child, so again they entrusted me that I could do well with it. I was so excited that they would let me have my own money, and therefore I got to have my own wallet to keep the fancy-pantsy money in.

Bobbi Rebell:
So you're all organized, you've got your money and your wallet, and what were you going to spend it on? What was this money for?

Talesha Carter:
Yes. Oh, anything I wanted. It could be food, it could be souvenirs, it could be little outings that we were going to do, because we were also going to be going to Lagoon, which is an amusement park here in Utah. So lots of good things that we were going to be able to use with it, and so I was there, and just having so much fun. I was obsessed with the broncos, and just being able to watch the cowboys there and watching the bull riding, all that. I just was so entranced by it, and had a lot of soda beforehand, and about midway through, I was a little kid. You don't have much bladder control.

So I'm like, "Okay, I've got to go to the bathroom." I remember having this distinct memory of, "Oh, I have to take my money with me. I can't just leave my wallet here on the fence." Then the next thought was, "Oh, I'd better take it with me, because my parents said, 'Always keep your money with you. Don't lose your money.'"

Bobbi Rebell:
So you were being financially responsible.

Talesha Carter:
That's what I thought, yes. As a nine year old. So my friend and I, we went and found the bathroom, and I remembered, I didn't want to put it on the gross dirty floor, so I put it on the back of the toilet seat. I went to the bathroom, came out, washed my hands and everything, and I left it there on the toilet seat. Completely forgot that it was even there. Came back to our seats, we were enjoying the rodeo, and then I just had that sinking pit in my stomach of, "Oh my gosh, where is my wallet?" You know, as a grown up woman now, if you've ever left your purse somewhere and you have that moment of panic, that's what I felt as a nine year old, was that moment of, "Oh my gosh, I've got to go get my money. Where is my money? Where did I leave this money?"

And so we quickly went back to the bathroom, and of course, we went into every single stall, and nothing was there and no one had turned it in.

Bobbi Rebell:
Aw. You went to the lost and found?

Talesha Carter:
Yes. Yes, we did everything to try and find it, and you know, hopefully someone else enjoyed that $50.

Bobbi Rebell:
It's disappointing that somebody did not turn that in to lost and found. I mean, did you have your name on it, anything? As a nine year old, we tend to put name tags on our kids' stuff.

Talesha Carter:
Yes. Yes. You know, I'm sure I probably did, but I don't remember how that was. But I think one of the most disappointing things was that people could be dishonest. And that was a real big gut punch.

Bobbi Rebell:
Right, because you left it there, and I get it. That's irresponsible.

Talesha Carter:
Yes.

Bobbi Rebell:
It's a lesson when you're nine, but somebody also took it! And that's also a lesson, that if you don't pay attention to your money, someone might take it.

Talesha Carter:
Yes. So then from there I had to have that hard conversation and call my mom and dad, and tell them, "Hey, I'm really sorry, but I lost your money." I could hear their disappointment through the phone, but my parents are so amazing and incredible, and they just walked me through it. They said they were disappointed, but that they loved me and it was okay, and we could make that money back, and it wasn't earth-shattering, but I think for me the biggest thing is that nine year old was feeling that guilt that I had lost my parents' hard earned money, and then as well, feeling upset that someone would take it, and then me feeling like, "Oh my gosh, now I'm always going to lose my money."

So especially when I started my own business, that was where I started to see it come through a lot. I've always loved money, but that belief of, "Oh, I'm going to lose this money." So then I got really, I would hold onto it, and I almost created this scarcity mindset with money of, "If I don't keep it with me, or if I'm not tracking it 100% through my bank account, it's going to lose money," or some hacker is going to come on and take it.

So it made me almost shift into that scarcity greedy side of money, instead of just money flows to me easily, side of things.

Bobbi Rebell:
Right. And negativity about money, that money is not something that can empower you, it's something that you have to kind of hoard and protect and keep because someone else might take it from you. And that can really weigh on you.

Talesha Carter:
Yeah. It was a huge, that was probably one of the biggest lessons in that, is that I had to be able to let go of that fear that money was against me instead of for me.

“I had to be able to  let go of that fear that money was against me instead of for me” 

In Talesha’s money lesson you will learn:

Yeah, so I had to really learn how to identify my money beliefs. One of the ways I like to do that, and what I teach my coaching clients, is to start to look at the money that they have right now, and ask themselves, how do they feel about it? Are you happy? Are you sad? Does this overwhelm you? Does it stress you out?

And then from there, write letters to your money. Identify what your money is trying to tell you.

Bobbi Rebell:
Do you actually write letters to your money?

Talesha Carter:
I do. I do, yes.

Bobbi Rebell:
What do you say in your letters to your money?

Talesha Carter:
When I was first starting out, it was, "Why do you always leave? Why is there never enough? Why do I feel like any time I make money, it just quickly leaves?" The bills, whatever it is that you have. And so it first started out very negatively, like, "I don't like you. Why do you always leave me?"

Then it has slowly shifted into, "You're pretty awesome. Thank you so much for showing up in my life. This is really cool that I made $100 today by helping out a person, and now I'm going to turn around and utilize this to help my family or another family." Just writing like I would write to my best friend.

“ I had to learn how to identify my money beliefs”


In Talesha's everyday money tip you will learn:



Talesha Carter:
A lot of times we do things electronically, and so I like to cash my money, and put it into cash. And then I carry $100 worth of cash with me, and it's in the range from $2 bills all the way up to $100 bills. From there, I look at it every single day, and I'll say, "Thank you for showing up in my life. How can I help serve another person with this money?"

Bobbi Rebell:
So gratitude.

Talesha Carter:
Yes. So much gratitude.

“People could be dishonest and that was a real gut punch” 


Financial grownup tip number one:

Look out for your friends' money and possessions. It would be obvious for me to say, "Keep tabs on your own stuff when you are out and about." That goes without saying. But I'm going to share a story, and I still feel sick to my stomach about it.

I was in London with a friend in college, we were at a restaurant. She went to the ladies' room, and I did not realize it, but she had left her bag somewhere. Maybe it was on the floor, the back of the chair, I wasn't really paying attention.

She hadn't said anything, but I was at the table, and her bag was somewhere. The thing is, I wasn't paying attention. And when she returned, she didn't notice anything either. But when we went to pay the bill, we noticed the bag had disappeared.

I still feel bad. Someone obviously came by and swiped it while she was away, or maybe it was when we were just talking, who knows? The point is, we weren't paying attention. We need to have each others' backs.


Financial grownup tip number two:

You probably won't get a do-over, so come up with a do-next. What are you going to do next time, after something goes wrong.

I want you guys to give it some thought, and when you have time, please DM me and let me know how you have come back from doing something cringe worthy with your money, like leaving your wallet in the bathroom. Because as I said at the top of the show, we all have those moments that we wish we could get a do-over on.

Heads up, everyone. Financial grownups pay attention to the news and learn from it. Here is your shortcut.

Episode/Other Links:

Check out Talesha's website -

www.FosterVitality.com

Follow Talesha!

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Exactly how to choose your health insurance with Target 100 author Liz Josefsberg
Liz Josefsberg Instagram

Health insurance is expensive but fitness coach and author Liz Josefsberg learned there are ways to lower your cost, and to make sure you are getting what you need at the same time. Plus her every day money tip to go to every restaurant you love, order what you want, and still reach your health goals. 

In Liz's money story you will learn:

  • The things she learned about buying her own health insurance when she left Weight Watchers after being there for 11 years

  • Why she says that buying your own health insurance it's not as hard or scary as it seems

  • Why she was grateful to live a healthy lifestyle when looking at health insurance for herself

  • The reason she was able to get a lower health insurance rate because she was so healthy

  • How being healthy helped her to save more money than people her same age due to her lifestyle

In Liz’s money lesson you will learn:

  • How changing your health is easier than people make it to be

  • How making small shifts can make the biggest impact on your health

In Liz's everyday money tip you will learn:

  • How you can figure out a weight loss program that will work for your lifestyle

  • The tip she suggests to those that eat out more often than most due to meetings with clients

In My Take you will learn:

  • Let’s talk about working out. I love a $35 boutique fitness class as much as the next person (or maybe you don’t) but that is expensive and for a lot of us. Instead see if they offer a streaming option, which may be a fraction of the cost.

  • Find the technology that works for you- and you may already have it

Episode Links:

Liz's book Target 100

Cosmo piece- 14 Fitness Apps that Make exercise suck less

Bustle piece- 6 apps that can help you drink more water

Check out Liz's website -

www.lizjosefsberg.com

Follow Liz!

 
Health insurance is expensive but fitness coach and author Liz Josefsberg learned there are ways to lower your cost, and to make sure you are getting what you need at the same time. Plus her every day money tip to go to every restaurant you love, or…

Health insurance is expensive but fitness coach and author Liz Josefsberg learned there are ways to lower your cost, and to make sure you are getting what you need at the same time. Plus her every day money tip to go to every restaurant you love, order what you want, and still reach your health goals. In this Financial Grownup podcast episode you’ll learn how to invest in you! #InvestInYou #Fitness Coach #Author

 

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Transcription

Liz Josefsberg:
I was able to get a lower health insurance bill because I was so healthy. Just being a healthy person saves you so much money.

Bobbi Rebell:
You're listening to Financial Grownup, with me, certified financial planner Bobbi Rebell, author of How To Be A Financial Grownup, and you know what? Being a grownup is really hard, especially when it comes to money. But it's okay, we're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:
Hello, my financial grownup friends, we are talking health and wellness here on the Financial Grownup podcast, because you gotta have those if you want to be wealthy in the end. Very excited to share this interview with this woman that I have come to adore. Her name is Liz Josefsberg, she is a health, wellness and weight loss expert. She has worked with so many big names, everyone, including Jessica Simpson, Jennifer Hudson, who is on The Voice, love her. Katie Couric, personal idol of mine, I think she is amazing, and Charles Barkley. All of whom she talks about in her latest book, Target 100. And by the way, the love is mutual, they all endorse her as well.

Bobbi Rebell:
Welcome everyone, and to our new listeners, thank you for checking us out. We keep the shows on the shorter side, but they are designed to stack together to fit whatever amount of time you have available. Make your own playlist. With that, let's get some great advice from Liz, who after leaving her corporate job at Weight Watchers, started her own business, and like millions of people had to go shopping for health insurance on her own for the very first time. Here is Liz Josefsberg.

Bobbi Rebell:
Hey, Liz Josefsberg, you're a financial grownup, welcome to the podcast.

Liz Josefsberg:
Great to be here, thanks for having me.

Bobbi Rebell:
For those of our listeners who aren't already fans of yours, you are a very well known weight loss expert. You are the author of Target 100, the world's simplest weight loss program in six easy steps, foreword by non other than Jennifer Hudson, and as a lot of our listeners know, I always love to talk about the connection between health and wealth. So I'm so happy to have you.

Liz Josefsberg:
I'm so glad to be here.

Bobbi Rebell:
And before we get into your money story, I do want to talk just a little bit about the book. Right here on the front page it is a who's who of people that are famous for getting in shape, and you were their coach. People like Jessica Simpson, Charles Barkley, Katie Couric, Dr. Oz, Rocco DiSpirito, the famous chef. Pretty cool stuff.

Liz Josefsberg:
Yeah. I've had a great, great career and I'm very lucky to work with amazing, amazing people, and I love all those guys, but I would say standing behind those famous names are thousands of people, thousands of everyday moms, dads, working people, and even myself, having lost 65 pounds.

Bobbi Rebell:
Right. You lost that weight and then you went on to work at Weight Watchers where you were really a brand ambassador for them and working with all these celebrities, but then it came time for you to go out on your own, and that was a big life transition, and you had to make some big financial grownup choices of your own. One of which, and this is a big one, is for the first time in your life you had to buy your own health insurance.

Liz Josefsberg:
Yeah.

Bobbi Rebell:
So that is your money story. So tell us, what happened? You leave Weight Watchers, and suddenly you're starting your own company, what do you do? Where do you begin, and what was that like?

Liz Josefsberg:
I have to say, that was one of the scariest parts. You work for a big corporation, and I was there for 11 years, I played all these roles, and the corporation takes care of everything for you. It's like they're leading you through it, there aren't that many choices, and then I was very intentional about wanting to start my own company and wanting to get out on my own, but that was one of the things that held me back for some time actually. So I'm here to say that once you do go out into the world and buy your own health insurance, it's not as scary as it seems, so don't let it hold you back.

Bobbi Rebell:
Tell us what actually happened. So you realized you had to do this, where do you even begin, for people that have never had to do this, and what was it like?

Liz Josefsberg:
Yeah. So, I was lucky because the marketplace was open that year. It was the first time it had ever opened, so things weren't going smoothly, I will give you that. It was crashing all the time, if you remember. So I started there and I started just researching a bunch of different plans, and looking at different levels of what did I actually need? Because my husband is an actor, he has a union, and he has life insurance and health insurance through there, and I just was, it's just for me, not for my kids. Just for me as a solo person, I don't have a big corporation.

Liz Josefsberg:
So I started to think about what did I actually need, and I think this was one of those moments where I was so grateful that I did live a healthy lifestyle and I was a healthy person, because I felt like I looked through things like what a bronze level was, and what a silver level, and what a gold level was, and what those comparisons were between different companies, and what I would be getting, and what my deductibles would be. And I was just grateful that I was able to get a lower health insurance bill because I was so healthy.

Liz Josefsberg:
I would say as a part of what I do, I'm always encouraging people to think about where and how just being a healthy person saves you so much money.

Bobbi Rebell:
And just to ask this, I feel a little silly that maybe this is obvious, but when you say you got a lower rate because you were healthier, do you go in and get an exam and get told, "Oh, you're at low risk for all of these things, so we'll give you a better rate," or are you just self diagnosing and saying, "Well, I'm going to go on the bronze plan, not the silver plan, because I feel more comfortable with that because I think the odds of me having something more serious are low."

Liz Josefsberg:
Do you know what? I did two things hand in hand. I did go to my general practitioner and have a check up to just reinstate and recheck my blood sugar levels, things like that. I was pretty confident that I was a healthy person, but I wanted to make sure first. I also looked back and did a little bit of a self audit about how often am I going to the doctor? I knew I wanted to be covered for anything catastrophic, but honestly I get sick, if even, I'm knocking on some wood right now, but if even once a year, and usually some little cold.

Liz Josefsberg:
That was my 'aha' moment. I go for my general checkups, I get my mammograms, I want those things to be covered, but I don't have a lot of need because I'm really taking great care of myself, and I would say that some of that money that I save on health insurance, I definitely spend on healthcare for myself. I spend it on supplements that I believe in, I spend it on gym memberships, and athletic clothing, and all the things that keep me healthy, but it's much less than I would be spending.

Bobbi Rebell:
I love the idea that you did this health audit of looking back at the actual healthcare services and products that you were actually using, because a lot of us don't necessarily pay deliberate attention to that the way we do with our finances. So we have all these software programs that we use to analyze where our money is going, but you were analyzing where your healthcare spending was going, and broadening that, not just to the actual medical bills, but also to things that improved your health, and really taking a tactical approach when making this ... How much you pay for health insurance can be a huge part of your financial budget.

Liz Josefsberg:
Yes. I'm probably spending about a third as much of a lot of the people that I've heard in my age range are spending, and that is because I feel so confident that with my lifestyle, and the lifestyle that I've created even in my book, which it's not really just about your weight, it's about the hours of sleep that I get, it's about the stress relief that I believe in, it's about my hydration levels, it's about my exercise and my movements. So not just getting to the gym, but how much I walk, how many steps I get in a day, and then about my nutrition as well.

Liz Josefsberg:
So I feel very confident having built a life of healthy habits, that this would be the right amount of coverage for me, and I think thinking about those things of, "Okay, how could I lower my health insurance bills? I could really investigate the habits in my life that are making me get sick more often, that are making me less strong and stable, so that I am falling and breaking things." All of those things that are going to cost you so much more in the long run than taking care of yourself in a gentle way. And I'm not talking crazy change your life kind of ways, but the simplest things like staying hydrated keep my immune system running at its optimum levels. 75% of America is critically, critically dehydrated.

Liz Josefsberg:
So I'm always talking about simple shifts that are going to pay major, major dividends.

Bobbi Rebell:
So what is the lesson for our listeners here then, what's the take away?

Liz Josefsberg:
I really encourage people to make the small shifts that give the biggest impact. So I keep coming back to hydration because it's such a great example. If you are critically dehydrated, all of your systems aren't running well. So learning and triggering the habit of drinking water is a perfect example of how you can change your health outcomes and change your life with a simple shift.

Bobbi Rebell:
And speaking of which, that brings us to our everyday money tip, and this has to do with a client of yours.

Liz Josefsberg:
Yeah. I'm all about people living and having a weight loss program that actually fits in their life. So this particular client lives in New York, he has to dine out a lot, most days he's eating out, and he didn't want to give that piece up because he can't really. So we looked at his life, and he was talking about wanting to go out for Chinese food, and I said, "What you're ordering isn't bad at all, it's the amount that you're ordering. So instead I want you to sit down, I want you to order what you like, I want you to ask them for a to go box, put half of it in and have that for lunch the next day." So my everyday money tip is, you can get two meals out of one. You can split that price right down the middle and save a ton of money, and lose weight at the same time, by just splitting those portions. Always do it upfront, because if you leave it on the plate you might not be able to stop yourself from eating it.

Bobbi Rebell:
That last part is key. Alright, let's talk about your business and Target 100. There's so many things that I like about this, one of which is that you talk about sample eating plans. That's one of the first major chapters of it, but then you say, but this is my eating plan and that doesn't mean it's right for you.

Liz Josefsberg:
That's where I saw long term success living. Wasn't if you blindly follow somebody else's meal plan, because maybe you don't like kale and quinoa, it doesn't mean you can't lose weight.

Bobbi Rebell:
Right, and you talk about how certain celebrities, like Jennifer Hudson, had trouble with that. They were on these different plans but they couldn't stick to it.

Liz Josefsberg:
Jennifer was terrified. She loves chicken wings, that's one of her favorite foods, and sushi too, and she swore off of those. I was like, "You don't need to swear off of those." I said, "But hey, when you get out and you want to have the chicken wings, you've got to start with a salad to fill yourself up, then get a half order instead." So it's not about not having, it's about the management of.

Bobbi Rebell:
And portion control. Then the final thing I want to touch on is technology, that you're really pro technology.

Liz Josefsberg:
I am pro technology. I think about this as there are of course Fitbits, but there are also these amazing technologies. These scales that wirelessly upload to your phone and they give you all these outputs of not just your weight, but your body fat. There are connected water bottles that tell you how much water you've had during the day, and ping you to remind you to drink the water. There are incredible breath analysis technologies now that can tell us if we're actually in ketosis, if you wanted to be on a keto diet, just by analyzing particles in your breath. So there are incredible moves forward that are happening in technology, or just take Peloton.

Bobbi Rebell:
Yes.

Liz Josefsberg:
You've got this amazing technology that's creating community and inspiring people, and gamifying exercise in a way that we know those are the things that are going to move the needle on obesity. It's really about accountability, support, and gamification. Technology is going to single handedly be the thing that turns the tide on this thing.

Bobbi Rebell:
Love it all. Where can people get in touch with you and learn more about all of this?

Liz Josefsberg:
You can look me up on all platforms, Instagram, Facebook, Linkedin, you name it, as Liz Josefsberg, and it's J-O-S-E-F-S-B-E-R-G, and or you can look up the book at Target 100 program on all the platforms as well.

Bobbi Rebell:
Finally, one thing I love about the book is, I feel like I read this but now I'm going to go back and do the worksheets and really go through it. This is a library book, it's not a book you read and then give away. You keep it and make it part of your plan to be healthier. So thank you, Liz.

Liz Josefsberg:
Thank you.

Bobbi Rebell:
Okay my friends, here we go. Financial Grownup tip number one, let's talk about working out and let's be honest here. I love a great $35 boutique fitness class as much as the next person, maybe you don't, but a lot of us do, if we're being honest. But if we're also being honest about the cost, it is really expensive and to some degree not really the best use of our money all the time. Maybe a treat, maybe you get it on a discount site. I use Gilt a lot sometimes, G-I-L-T, but for a lot of us it's really not necessarily the best option all the time, and also it's winter, and for some of us that live in colder climates, we're just not motivating to leave the house all that much.

Bobbi Rebell:
The solution; pick your favorite kind of boutique class and see if they offer a streaming option, or if there's a similar class that does. And remember, obviously you might like your local place, but if you're going online and you're looking for streaming options, the sky's the limit. You are not limited to local, you could go everywhere, and if you're looking for other ideas, you don't know where to start, Class Pass now offers free workouts. Look for Class Pass Go, it is an app, and at least for now, it's free.

Bobbi Rebell:
Financial Grownup tip number two; find the technology that works for you, and you may already have it by the way. It could be on your phone and you just haven't noticed it. For example, if you have an iPhone there's a health app built right in, and you know what? It tracks a lot of things. What I use it for is my steps, and it's great because I will forget about it for the longest time, and then I'll check it, and because I live in New York city and we walk a lot here, I usually get a nice surprise in terms of how many steps I have actually been doing throughout my week.

Bobbi Rebell:
Another one that a lot of people love is My Fitness Pal, which I just downloaded and I'm going to be trying it out, if anyone there has feedback or suggestions for me about My Fitness Pal. Other ones to check out include Health Out, this one is interesting because it puts together restaurants in your area that have healthy menu items, so it actually gives you those options, and then done, which is about habit building.

Bobbi Rebell:
Liz also in the interview, as you remember, stressed hydration. Another thing that I working on, and probably a lot of you, because we always should be drinking more water. A couple apps to try out for that include Water Time, Mobile Creatures, we'll leave links to all of these in the show notes, which rewards you with adorable creatures like cute cats. The other one Drink Water Reminder, great names, they really get to the point. Drink Water Reminder, which will give you a nudge to drink water at set times throughout the day, and by the way the show notes are always at BobbiRebell.com/financialgrownuppodcast and find them there, you could also look at the bottom of the notes, if you're listening in an app, and there'll be a link right there. The other format is BobbiRebell.com/podcast/ and then the guest's name.

Bobbi Rebell:
And of course, I need to know what your favorite fitness, health, and hydration apps are. So please send them to me, you can DM @BobbiRebell1 at Instagram, @BobbiRebell on Twitter, or you could email us hello@financialgrownup.com, and we will then share them with the rest of the listeners through the show notes. Maybe I'll share them on social media as well. Big thanks to Liz Josefsberg for her healthy tips to help us all live our richest lives, and for helping us all get closer to being financial grownups.

Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK media production.

Financial Grownup Guide: 5 Ways to Walk Your way to Success
FGG - Walk Instagram WHITE BORDER.png

Ditch the coffee and forget the drinks meeting. Walking is a proven way to bring out the most creative ideas- and make the best connections with the people who can help you succeed. We talk how to set up walking meetings, how to generate ideas while walking, and how to keep walking when the weather foils your plans. 

Here are 5 Ways to Walk Your Way to Success

  • Walk alone in silence

  • Walk while listening to spoken audio

  • Walk while listening to music

  • Walk with a friend

  • Walk for a business meeting

Episode Links:

 
Ditch the coffee and forget the drinks meeting. Walking is a proven way to bring out the most creative ideas- and make the best connections with the people who can help you succeed. We talk how to set up walking meetings, how to generate ideas while…

Ditch the coffee and forget the drinks meeting. Walking is a proven way to bring out the most creative ideas- and make the best connections with the people who can help you succeed. We talk how to set up walking meetings, how to generate ideas while walking, and how to keep walking when the weather foils your plans. In this Financial Grownup podcast episode you’ll learn 5 different ways to walk your way to success. #SuccessTips #Walking

 

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.