Bobbi reveals her favorite new money related books, and how to decide if they are right for you. This month’s picks include The Startup Squad by Brian Weisfeld and Nicole Kear, Grown and Flown: How to support your teen, stay close as a family and raise independent adults which is by Mary Dell Harrington and Lisa Heffernan, And then finally The Essential First-Time Home Buyers book: How to buy a house, Get a Mortgage and Close a Real Estate deal by Judy Dutton and Realtor.com editors.

Some ground rules:

There will be only positive comments. Because why waste your time telling you about something I don’t think is worth your time. 

Also - we limit our selections to books written by authors that appear on the podcast. In most cases they will have already appeared- so you can then go back and listen to their episode if you want to learn more. Occasionally, the episode will be in the future - so hopefully you will subscribe so you don’t miss it. 

Here are 3 books I truly enjoyed in the past month!

Book #1

The Startup Squad - which is aimed at kids but I will tell you it hits on themes and lessons many adults in business will truly benefit from.

Here’s what I liked about it:

1. Don’t be fooled by the illustration on the cover or the fact that this is about a lemonade stand. This is a sophisticated book disguised as a kids book. The book covers a lot of territory.

2. They get into extreme detail- for example: the cost of ingredients, pricing strategy and profit margin, organization and planning ahead, design and branding, the importance of selecting the right location to attract target customers- and of course how to figure out who your target customers are in the first place.

3. The book addresses the more human issues associated with a business- including dealing with imposter syndrome, competition, and interpersonal relationships among team members.

Who is this book for?

This book is of course great for kids but I strongly recommend it for aspiring entrepreneurs. It covers all the bases. I also recommend parents read it and then discuss with their kids. Investors will also benefit because they can learn more about how to identify a business that is setting itself up for success, and the skillset to look for in founders. There are so many layered nuances to this book that it really creates a framework for understanding exactly what goes into a successful startup. I loved this this book and am thrilled it is the first in a series.

Book #2

Moving on the the next life stage- the teenage years. Here we have Grown and Flown: How to support your teen, stay close as a family and raise independent adults which is by Mary Dell Harrington and Lisa Heffernan,who are the founders of the #1 website for parents of teens and young adults. People magazine named them 2 of 25 women changing the world.

Here’s what I liked about it:

1. While there are endless resources for new parents, the information overload thins out substantially as kids get older. But in this age of extended childhood and delayed adulthood, we all need more guidance

2. While the authors have a lot of great advice, the book’s heart and depth comes from it’s broad sourcing of contributors. You feel like you have an army of advisors bringing you information you were either looking for- didn’t know you needed.

3. They go there. Topics include the expected on family life and happiness, college admissions and academics. But they also tackle, love, sex and the ultimate taboo- mental health.. and yes even money. For example: in the chapter on college admissions, the authors point out the importance of understanding the financial costs- the sticker price, meaning the listed tuition, is not the whole story- or even close. Financial aid letters can be misleading And to make sure you understand the average number of years it takes a student to graduate- it is not always four. An example of the advice: Don’t let a small price differential keep you from choosing the school that is the best fit - but that debt also matters a lot and needs to be factored in.

Who is this book for?

Primarily it is for parents of kids ages 15 -25- the teenage and college years. But as the parent of a 12 year old- I can say it’s never too early to learn about these years and if anything it will make you appreciate the simpler times of younger kids.

Book #3

The third book I am recommending this month is The Essential First-Time Home Buyers book: How to buy a house, Get a Mortgage and Close a Real Estate Deal

Here’s what I liked about it:

1. It is to the point. This book is going to get you the information you need, and is a great compliment to the realtor.com website- it is self contained and an easy shortcut for first time homeowners.

2. It has fun and fascinating (and sometimes reality check) trivia. Did you know: the average in state move costs $2300? Moving out of state averages $4300!

3. It cuts through the BS with recurring “myths” like the the fact that a new home doesn’t need to be inspected- or that you can’t buy a home if you have bad credit- even a score under 600. . The editors also tell you the truth that a human often won’t. For example: did you know that your appraiser works for the lender- not you. My favorite: 5 things never to say at a real estate closing.

Who is this book for?

Clearly people who are buying their first home. It’s a small book and you can literally carry it with you when you look at homes rather than fumble to look stuff up on your phone. But also current home owners can benefit- as can renters - because in the end every time we decide to rent or stay in our home- that is a decision made that should be done in comparison to the benefits or drawbacks of owning a home. This book lays out what you need to know- so that you can be deliberate in your decision whether or not to buy a home or upgrade or downsize to a new home

Episode Links:

• Blinkist - The app I’m loving right now. Please use our link to support the show and get a free trial.

• Brian Weisfeld’s Financial Grownup episode + Get your copy of The Startup Squad

• Mary Dell’s Financial Grownup episode + Get your copy of Grown and Flown: How to support your teen, stay close as a family and raise independent adults

• Judy Dutton’s Financial Grownup episode + Get your copy of The Essential First-Time Home Buyers book: How to buy a house, Get a Mortgage and Close a Real Estate Deal

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

“Understand, if you are a partial owner in a company what that actually entails and what your rights are.”

Kate Edwards, spent a year working as a founder with no salary and then a day before she would get the big pay day, she was shown the door.

You think it would never happen to you- but it can.

Kate's money story

Kate Edwards:
My money story relates to a previous startup that I was at and, you know, although of course I wasn't dating this person, as you mentioned it did end up becoming something where you think everything's all well and good at the beginning and then at the end it kind of turned sour. So I had started a company a few years back that was in the dating tech space, if you will, and my co-founder was great. He was a really great guy, you know, I had a couple other people working on the project and we essentially were working nights and weekends when we started. I eventually ended up quitting my job to work on the project full time and we worked together, building this product, for almost a year.

Bobbi Rebell:
Did you have legal paperwork when you quit your job? How was that structured?

Kate Edwards:
Yeah, actually we did, you know, we worked with lawyers and we all wrote the paperwork together. So in theory, we all knew what we were getting into conceptually, but I realized I ultimately had no idea what I was doing at the time because I really didn't understand the implications of what it means to be in a business partnership with somebody. So fast forward to nearly the end of a full year working together, one of my co-founders, he essentially said to me, "I want you to leave the company and I want you to walk away with nothing." And I said, "Hey, you can't do that-"

Bobbi Rebell:
Wait, wait, wait. But you were partners and you had paperwork.

Kate Edwards:
Yes.

Bobbi Rebell:
I mean, you were a partner if you are co-founder.

Kate Edwards:
Exactly. So essentially what the paperwork said was that all of us had equity or options essentially in the company, and as part of that, you're subject to what's called a vesting schedule. So a vesting schedule is determined by the company, was determined by us, and the standard vesting schedule is that if you have options in a company, you basically vest those options over time. So you have 100,000 options in a company that happens over the course of four years. And typically in this scenario and in most startups, you have a four year vesting schedule with the one year cliff. And a one year cliff, all it means is you can't access that. You can't purchase any options. You can't really own anything in that company, you know, until you basically have worked there for a year.

Kate Edwards:
So what this guy did to me was on literally day 364 he called me and said, "You're out." And there's a lot of legalities that happened and I'm simplifying it a little bit, but long story short, I walked away with nothing after working without a salary for a year and after creating this company that I really loved. Looking back, I think there's a lot of different things I could have done better, but the biggest thing that I realized, and the biggest lesson that I learned, was that it's not just about reading the paperwork or having a lawyer reading the paperwork, it's about truly understanding what it means to be in a partnership with somebody or what it means to be employed by somebody, or what does any type of ownership in a company mean.

Kate Edwards:
Since then, obviously, I've started a another company. We've been around for over three and a half years now, which is definitely crazy to think about, and we have 23 employees right now at Heartbeat. And so I've learned so much more. I've listened to podcasts, I've read so many more books to make sure that I have this understanding. And I also understand the impact of having a lawyer on your team. So I just wanted to share a little bit about the mistake that I made with the hope that anybody else who's working for a startup in the future can take my mistake and make sure that they don't do the same thing.

Bobbi Rebell:
Well, did you have a lawyer at the time? I mean, were there red flags that you just didn't spot because people didn't look at it? Because if you guys were co-founders, how could he decide to oust you? That's what doesn't make sense. How did he have that power?

Kate Edwards:
Yeah, it's complicated. And you know, honestly, it's not clear cut. It's not like this person owns 51% and this person owns 49%, right. We had a number of different people involved as well, and different people had put in different amounts of money and things like that. So ultimately it was a decision that he could make. And I think being ousted is something that people see as, "Oh, that'll never happen to me," so it wasn't something that I had necessarily thought would happen. So because of that, because when you go into creating contracts with people you do have a good relationship with them, you often don't think about what the implications are if they go sour. So yes, I did have a lawyer look at the original paperwork for instance, but you know, everything was very standard in terms of how a typical startup is set up.

Bobbi Rebell:
Interesting. So effectively he was able to control things because of the way the shares in the company were allocated.

Kate Edwards:
Absolutely. And there's also some things that weren't shared with me so I didn't have complete transparency into everything, which was another mistake.

Bobbi Rebell:
Can you elaborate at all?

Kate Edwards:
You know, just in terms of who the investors are and what his relationship with them are and things like that. All of those things were, you know, we actually didn't have very many investors. It was just a matter of understanding all of the players that were involved. But I do think the point of my story is not to speak ill of this person, but it's really just to say that I think understanding the types of stock options you have, you know, if you are a partial owner in a company, what that actually entails and what your rights are. If there's people on a board, those types of things are questions that I just straight up did not ask because I didn't know about. And those are all things that I think a lot of people make mistakes on just because they don't ask the right questions.

“I walked away with nothing after working without a salary for a year. And after creating this company that I really loved.”

Kate’s money lesson

Kate Edwards:
The lesson for our listeners is always, always understand essentially who you're getting into bed with. That refers not just to if you're starting a company, but very much so if you're joining a startup. I know a lot of millennials and younger people right now think it's really hot to work in tech, right? That's the cool industry to go into right now. But most people don't know what it means when somebody says, "Hey, here's 10,000 stock options or 50,000 stock options." They're an ISO, they're an RSU, there's all these types of kind of industry jargon that's thrown around and people get excited that they have some sort of ownership in the company, but they don't know what it means and they don't know how to act related to that. So the lesson is really read up as much as you can on what owning a part of a company or an option to own a part of a company means so that you're able to make sure that you maximize the money that you can potentially make from that opportunity.

Bobbi Rebell:
And it's also interesting that you signed a very standard contract, but yet there were still a lot of things that you didn't know, even though there weren't any necessarily red flags in the contract and a lawyer looked at it. So I think that's pretty interesting as well. Let's get to your everyday money tip because this is something that a lot of people have very strong feelings about one way or another.

“The biggest lesson that I learned was that it is not just about reading the paperwork or having a lawyer reading the paperwork, it is about truly understanding what it means to be in a partnership with somebody.”

Kate's everyday money tip

Kate Edwards:
I like to come in hot and my tip is to get an MBA. And the reason that it's my tip is just that it is a very clear return on investment. Data has shown a lot of people and particularly women are a little risk averse to getting an MBA because you have to take yourself out of the environment in the working world for a few years. You have to invest actual money, but you also have to invest time. I got an MBA, went to UCLA Anderson here in Los Angeles. I've done a little bit of research on this anecdotally as well, and from all the women I've spoken to, I now have friends from business school who work at Uber and Netflix and Hulu and McKinsey, all of these people working at these great companies, and they've all seen a very huge increase in their salaries.

I even had a friend who made $40,000 before going into business school and he came out of business school and made 200. The numbers basically show that the return on investment you see is somewhere between 250 and 325% return on salary immediately after graduating, and then of course lifetime earnings are increased as well.

Bobbi Rebell:
I think it's a very smart thing and I think that the networking, what you talked about with all the different people that you've met and now you have contacts at all those other companies, should also not be underestimated, the value of that as well.

Bobbi’s Financial grownup tips:

Financial Grownup tip number one:

It is scary out there. Standard legal documents don't always mean they will protect you. In fact, the standard may be designed to protect someone else. So just like with medical related decisions, it may be worth it to get more than one lawyer involved when agreeing to work for what was, in Kate's situation, a full year for free. And read it yourself also and ask the lawyer questions. But even then, know that things can go bad and don't blame yourself if it happens. It could happen to any of us.


Financial Grownup tip number two:

Get more educated. Kate is a big fan of the MBA and the numbers, they are real and compelling. I totally get it. It may not be for everybody and if that is not for you, you can still educate yourself with things that may not be as heavy a lift. MBAs are great, but that doesn't mean it is an option for everyone at every stage in their life and that's okay. I went, for example, and became a Certified Financial Planner and while I don't have a practice with financial planning clients, I know that first of all I could one day, it's always an option, it's always good to have options for different income streams. I know that it has resulted in getting me higher paying jobs.

Episode Links:

Blinkist - The app I’m loving right now. Please use our link to support the show and get a free trial.

Kate’s website www.heartbeat.com

Follow Kate!

• Instagram - @k8eddie

• Twitter - @k8eddie

• LinkedIn - @kateavelineedwards

Follow Heartbeat!

• Instagram - @Heartbeat

• Facebook - @Heartbeat

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

First homes and dorms often trigger huge spending sprees, for what is also usually a very small space. We break down how to prioritize and save money with Mary Dell Harrington, co-author of the new book Grown and Flown, How to Support your Teen, Stay Close as a Family, and Raise Independent Adults.

5 Ways to Save While Setting Up a Dorm of New Apartment

1. Gather all the info before you make one purchase.

2. Never Pay Full Price.

3. Live with your space before buying too much.

4. This Back to School Shopping is Totally Different Than K-12

5. Understand Why Shopping Feels So Important

Episode Links:

• Mary’s website - www.GrownandFlown.com

• Mary’s book Grown & Flown

Follow Mary!

• Instagram - @GrownandFlown

• Facebook - @GrownandFlown

• Facebook - @GrownandFlownParents

• Twitter - @GrownandFlown

• LinkedIn - @Grown-and-Flown

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

The Startup Club author Brian Weisfeld joins Bobbi to share the story of how he beat the competition- by hiring them while he grew his first business in elementary school. He also shares an every day money tip about lowering your subscription bills, even if the initial phone calls threatening to cancel fail.

Brian's money story

It definitely was my first business, and I think I was in sixth grade at the time. I've somehow managed to buy a hundred pounds of gummy bears in bulk. And I hired my friends to sell them. And we sold them in our elementary school. My father was an accountant and I recently found the paper ledger that I kept with the sales of all my different friends. And I'm proud to say I was the highest sales person as well as the founder of the company.

Bobbi Rebell:
Where did you get the idea to sell gummy bears and how did this business actually function? Where did you get the capital to start it?

Brian Weisfeld:
I was always interested in business, and took birthday money and allowance money and pulled it together to buy these gummy bears. And I knew that my best bet was to get my friends and as many people to sell them as possible, because as soon as I started selling them, everyone else is going to have a great idea to sell gummy bears or some other kind of candy. And so I hired most of my friends, and I had almost all the other entrepreneurs essentially working for me, taking them out of the market before they can even do it themselves.

Bobbi Rebell:
So you basically hired the potential competition to make sure they didn't start competing businesses.

Brian Weisfeld:
Exactly.

Bobbi Rebell:
Do you remember why you chose gummy bears? What was it about that product that appealed to you? Did you think about better profit margins for example? What was it about gummy bears?

Brian Weisfeld:
I liked gummy bears. That was it. And I do school visits now, and I tell the kids that I sold a hundred pounds of gummy bears. And then I tell them, well actually I ate two pounds of the gummy bears, so I really only sold 98 pounds.

Bobbi Rebell:
How business savvy were you at the time? So your book goes into things like pricing strategy, profit margin, marketing and so on. And also by the way, dealing with competition and what's fair competition and what's not fair competition. How much of that did you use when you were building your gummy bear business?

Brian Weisfeld:
I definitely had a sense of profit margins. I knew exactly what I was paying for the gummy bears. I knew how much I wanted to essentially sell them to my sales team. And the ones that I sold for myself, I definitely had a higher profit margin on. But I didn't want to get stuck with a hundred pound of gummy bears. And so having my friends essentially selling it wholesale to them, allowed me to make some profit and also to take some risk off the table as well.

Bobbi Rebell:
And what was the biggest challenge at the time?

Brian Weisfeld:
Not getting caught.

Bobbi Rebell:
Oh, it wasn't above board? What was going on there?

Brian Weisfeld:
Well we were not really allowed to sell candy in schools. And so...

Bobbi Rebell:
Oh you were selling it in school. Okay. Because the lemonade stand is actually a school sanctioned project. This was not officially above board.

Brian Weisfeld:
Yeah. So hopefully my old principal is not listening right now.

Brian’s money lesson

Brian Weisfeld:
So I would say two things. One is to think like an entrepreneur, even if you don't want to start your own business. The value of that entrepreneurial mindset, to see opportunities where other people see problems, and to get comfortable with risks. And to realize that failure is only what happens when you don't try. It's not what happens if you don't succeed. That mindset can make you more successful, regardless of what you want to do in life. And then the other thing I would say is the value of the team. I hired, the friends of mine, these were my friends. They were all smart people. I knew they were aggressive. And these were people I knew I wanted to work with, and I would be successful working with, even in sixth grade.

Bobbi Rebell:
So you vetted the team. But sometimes people say, oh, it's not good to have friends work for you. Maybe work as equals, but working for you can often really strain a friendship.

Brian Weisfeld:
I completely agree. It's a very high risk, high reward strategy. Certainly there's a trust factor that happens with friendship, but it is clearly a challenge. In this case it was pretty easy because they were almost subcontractors. I was selling them gummy bears at wholesale, and they were then going and reselling.

Bobbi Rebell:
Yeah well it sounds like you also knew their character. And because they were effectively independent contractors, the risk was on them, and the reward was on them in terms of they were basically running their own mini businesses, and you are effectively providing the merchandise, but you weren't necessarily controlling how much they made. Or was it up to them?

Brian Weisfeld:
Totally agree. I wasn't working with them on their sales pitch or their marketing or those sorts of things. They were just buying the gummy bears from me in bulk, and going off and doing it.

Bobbi Rebell:
And you never got caught.

Brian Weisfeld:
I never got caught.

Brian's everyday money tip

Brian Weisfeld:
Yeah, this is always a personal favorite. I've been doing this for a few years. I probably started it when things were just looking to save some money. Essentially every subscription you have, it's a newspaper, it's a cable provider, it's a entertainment, it's satellite radio, whatever it is, call them and cancel. Just tell them you want to cancel because it's too expensive. They'll put someone on the phone with you and you will get a much, much better price. I've had price savings of probably 50 to 70% in some of my subscription just by calling and saying, I want to cancel.

Bobbi Rebell:
And what if they won't budge and you still do want the service?

Brian Weisfeld:
Well, that hasn't happened to me yet. I'm usually pretty careful about saying, it's too expensive. What can you do? And if they say, hey there's nothing I can do, I'll say, well, are there promotions or other things, is it worth calling back? And a lot of times they will tell you, well the year end or the quarter end, we'll run something, so maybe check back with us then.

Bobbi Rebell:
Can you give us a specific story that illustrates how you do this?

Brian Weisfeld:
Yeah, so the one... I hope this doesn't cancel my satellite radio subscription. I have satellite radio in one of my cars, and I think they charge $15 a month or something like that. And I called to cancel and I got a six month subscription for like $30. [crosstalk 00:10:38] Instead of $15 a month and you just... I leave myself a little calendar invite at the end of six months, call them back and cancel it again, and extend that same program.

Bobbi Rebell:
I think that calendar invite is the key thing because a lot of these companies, and look, they're trying to do business, so more power to them. But they count on the fact that you will forget, that it's only a temporary break on the pricing. And that you'll forget and then they'll bump you back up. So you put the calendar invite in, so you know when you need to cycle back, and go back and ask for that discount again.

Bobbi’s Financial grownup tips:

1. Let's talk about the concept of frenemies, because it speaks to being practical about people that aren't really your friends, but you don't want to be your enemies. So you make them allies, carefully. Although I have no doubt Brian's friends were genuine in that case. He did recognize that if he didn't get them on his team, they could create another team that would compete with him. If you have a goal and there was someone that could potentially become a stumbling block, think of a way to get them on your side, instead of fighting them for a bigger slice of the pie. Find a way to work with others to grow the pie.

2. Don't buy too much stuff. I admit this is only tangentially related to this story, but I can't help but think about it. In this age of going to Costco, and the economies of buying in bulk, and all the mistakes that I have made and my family has made. I couldn't help but notice that he did mention that at least a part of the reason that he outsourced some selling, was that he simply bought so much. It was fine for his business. It all worked out, but in our lives, unless you have a huge need and a lot of storage space, it's okay to buy small. Even if it seems like a bargain, buying more than you need rarely rarely gets you ahead. Especially if you don't have a need for it, and you're not going to use it anytime soon.

Episode Links:

Blinkist - The app I’m loving right now. Please use our link to support the show and get a free trial.

Brian’s website - www.thestartupsquad.com

7 Books for Parents and Kids to Read Together to Learn About Money

Follow Brian!

• Instagram - @thestartupsquad

• Facebook - @thestartupsquad

• Twitter - @thestartupsquad

• Pinterest - @thestartupsquad

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Feeling the burnout? You are not alone.The World Health Organization (WHO) recognized burnout as a medical condition, resulting from chronic workplace stress. Bobbi talks with career coach Elizabeth Koraca about how to be able to recognize the symptoms and warning signs of burnout, and address them before it starts to take a serious toll on your health, relationships and life.

5 Easy Ways to Beat Burnout

1. Take your vacation days to actually recharge, refill and unplug

2. Put the phone down when you get home, even for small increments of time - Bobbi is now doing this- leaving it in another room

3. Set boundaries, know when to say no - you can't be all things to all people all the time - declining plans- don’t specify why, just say you can’t make it

4. Talk to someone you trust, like a doctor, coach or mentor about getting the tools to combat it - have not done this yet

5. Make yourself a priority, and schedule self-care time in your calendar to keep yourself accountable and actually do it- read a fiction book

Episode Links:

• Blinkist - The app I’m loving right now. Please use our link to support the show and get a free trial.

• The book Before We Were Yours by Lisa Wingate that we discussed in the episode

• The Mind Body Prescription by John E Sarno that we also discussed on the episode

Follow Elizabeth!

• Facebook - @ElizabethKoraca

• Twitter - @ElizabethKoraca

• Instagram - @ElizabethKoraca

• LinkedIn - @ElizabethKoraca

• YouTube

Sarah Larson Levey is becoming a familiar example of millennial entrepreneur success, recently being featured on the cover of Inc magazine and her company Y7 studio being named one of the magazine’s most inspiring companies last year. Keeping her costs at extreme minimal levels helped entrepreneur Sara Larson Levey grow her side hustle yoga startup while still working her full time job for two years.

Sarah's money story:

I actually was really unsatisfied with the yoga experiences that I was having throughout the city. It left me feeling really frustrated and lacking in what I was looking for. I wanted something where I could still move and sweat and get a really great workout in, but at the same time get that mental clarity that is touted for yoga. I just really couldn't find that so I decided to start my own place to practice.

Bobbi Rebell:
Let's take it back a little. You're working in the fashion industry, you're married, you're in Brooklyn, you've got a job, you're busy, you're living your life. Most people, if they're not happy, they're going to fill out a form, a feedback form. You instead start a pop up. How does this happen and where does the money come from? Because you're 20 something, how old are you now?

Sarah L. Levey:
I'm 32 now. I was 26 at the time.

Bobbi Rebell:
Most 26 year olds are dealing with other financial things. How did you literally start this? Where did the money come from? What did you do?

Sarah L. Levey:
The money came from my job. I have always been really good at saving. It was really just supposed to be a pop up at first, right? We found a super, super cheap space. We hired teachers off of Craigslist who are willing to work just to get the teaching experience and that was kind of it. As soon as we realized that this was going to be a thing that there were other people who resonated with the kind of yoga that we are providing, that's when I started looking for a little bit more of a permanent space.

Bobbi Rebell:
One of the things, and I know this as a student, the space is unique. Can you talk a little bit about that and also how do you pay for that? Especially in a pop up because there's a heat element to it. The studios are darkened. It's a very different atmosphere, so there's definitely some investing that has to go on when you set up a space.

Sarah L. Levey:
Yeah, I think for us, we really knew what we wanted and we were lucky enough to find a space that already didn't have windows. We brought in our own heaters and we rented it out by the hour. This space was actually a very large recording studio that was not used during morning hours on the weekends, and that's where we went in.

Bobbi Rebell:
I think that's interesting because a lot of people don't think about that option to rent by the hour when you're starting a business. They might think you have to sign a lease for a longer period of time or come into a space. You were able to manage your cost that way.

Sarah L. Levey:
Absolutely.

Bobbi Rebell:
Then how does it go? You have this pop up, how are you getting the word out and how do you start expanding and funding that expansion?

Sarah L. Levey:
It was all word of mouth. We would go out at like 4, 5:00 AM and just flier all over Williamsburg and Brooklyn where the first location was and that's how people came in. That was really all we did. It was all Instagram, Facebook and flyering around the neighborhood. We didn't have budget for anything. There was no budget to spare. Everything was being funded by my job and my husband's job at the time.

Bobbi Rebell:
How did you get it to the next level? When do you feel you reached a critical point where you started thinking, this is really a thing and I might leave my job to do it? Because a side hustle doesn't always evolve.

Sarah L. Levey:
Right. It took a while. What's so great about New York is it is one of the few places where you can find a space that's willing to do a month to month or maybe do a split tenant kind of thing. We found a small 300 square foot space in an artist loft. All of the little suites were around 300 square feet. We paid a very, very small amount. Everything was included and we started out that way. The studio room could only fit 10 people maximum, and that's how we ran classes. We ran classes four a day before work and after work. I worked the front desk morning and night. My husband and I would switch off. The teachers were paid per student, so it was all dependent on them really getting the word out about their classes and bringing people in. We operated like that for a good nine months before we grew out of that space. Then we were fortunate enough to find another month to month space where we didn't really need to lay all this money out for security.

We were fortunate enough where the business was starting to generate enough cash that we could continue to float the business but that was it which is the reason that I continued working up until the spring of 2015. A good two years after we opened the studio.

Bobbi Rebell:
What kind of conversations were you and your husband having about money while this is going on? What was it like?

Sarah L. Levey:
It was interesting, it was the first time either of us had operated a business on a retail level. We didn't really know what we're doing, but I felt really confident that I didn't want to put classes on the schedule or do things around the studio that would put the vision of the experience in jeopardy. I wanted to always make sure we could pay rent, pay the teachers and also continue not to put pressure on ourselves so we could still do the things we wanted, have both really.

Bobbi Rebell:
Looking back, what is the best thing you did in terms of financial decisions with the business and what's something that maybe you would do differently?

Sarah L. Levey:
That's a tough one because I love our journey so much. I think it's super interesting and an ode to really the fact that you can self-fund a business. We didn't take on private equity funding until we were six studios in and that was a choice on our part. It was definitely a little bit stressful but it was a choice we made so we could really hone the experience and not bring on partners who just had ideas to make more money, have a better cashflow. We were able to preserve the experience of the business. We included mat and towel at first and our laundry expenses were really, really high. I would have started charging for those immediately because we always felt the pinch around that. Other than that, I can't really see doing in another way.

Bobbi Rebell:
How did things change when you did take outside funding?

Sarah L. Levey:
We decided to take on outside funding to really be able to sign nicer spaces. If anyone has ever been to the Flatiron studio or the Union Square studio, those were studios that I painted the walls. I was the one on Craigslist finding people who could throw up a devising wall. We did all the electrical. We commissioned people to build the front desk or things like that. It was super, super bootstrapped. The more people that were coming in and out of the studio, we really wanted to have a little bit nicer amenities because it is hot yoga. We wanted to be able to have showers if we needed to and those things were really, really expensive. Taking on capital for us was a way to really open the doors to higher end retail spaces and have the money to invest in the build-outs.

Sarah’s money lesson:

I would say be realistic. It is totally okay to do two things at once and it's important, that way you don't lose sight of what your actual vision is. I think that if you're stressed about your personal finances, you're always going to be looking for ways to have your business make more money, right? Because you're feeling the pressure personally of like, oh my gosh, how am I going to do this? How am I going to do that? I think that's when people tend to lose the passion for their business because it becomes more of like, it's not growing fast enough, it's not doing what I want to do fast enough. A lot of good concepts take time and they take consistency to work. I would say just be really realistic and don't assume anything when you're planning. Don't assume things are going to work out exactly the way you want. There's always going to be hiccups and you have to be ready to combat that.

Bobbi Rebell:
Is there an example of a hiccup that you can share?

Sarah L. Levey:
Oh yeah, of course. Our first Williamsburg studio was in the basement and there was a spring where we had a ton of snowstorms and then all of it melted and then it rained for like a week straight, the entire studio flooded. It cost us $20,000 which was a huge amount of money to us at the time. We had to replace all the floors, all the electrical. We had to redo basically the entire studio because of a flood. That's something that I never, I don't know, I'd never lived anywhere with a base. I don't know, it just didn't occur. It didn't occur to me and I was like, oh. I was like, I guess we have to close and do all this stuff. Then we had to get a mold check and just all of these things that you don't even think of. That was something that I was like, oh, okay, cool.

Bobbi Rebell:
Oh my gosh. Did you have insurance? Did you have insurance?

Sarah L. Levey:
Not at the time.

Bobbi Rebell:
Okay, but now you do.

Sarah L. Levey:
That is right. Lesson learned.

Sarah's everyday money tip:

Well, I used to all the time, purely out of convenience. I'm a big Postmates girl, I'm Postmating everything and then all of a sudden I was looking at my credit card bill. I was like, what am I spending so much money on? Everything was adding up. Once you do the delivery fee, you add the tip. I'm spending $30 on lunch every single day and it just adds up. Now I make a point where every Monday, I'm very lucky Whole Foods is directly across the street from our office. I stop at Whole Foods every Monday. I'll grab lettuce, vegetables, chicken, whatever it is so I have enough and I bring it to the office and I stick it in the fridge and it's basically like I have enough at the office to make lunch for myself every day. It takes so much pressure off of like making sure I order with enough time before I have to go to a meeting, being really stressed about it. It's here. I can make it when I need it and I'm set for the week.

Bobbi’s Financial Grownup tips

1.Create additional stakeholders in your projects. Sarah empowered her initial round of teachers by paying them per students. The first win is that it saved Sarah on her cost, but the even more important thing it did was it rewarded the teachers for the impact that they made on the business. The more students they could bring, the more they made.

2.Buy insurance if you need it. Sarah blew it at first on this one. The flood sounds like it was a nightmare. Insurance would have cushioned the blow.

Episode Links:

Sarah’s website - www.y7-studio.com

Follow Sarah and Y7!

• Facebook - @Y7Studio

• Twitter - @Y7Studio

• Instagram - @Y7Studio

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

The top 5 pitfalls for first-time homeowners to avoid

• Pitfall 1: Not checking your credit score

• Pitfall 2: Not figuring out how much home you can afford

• Pitfall 3: Not getting pre-approved for a mortgage

• Pitfall 4: Assuming you need a 20% down payment

• Pitfall 5: Just going with the first real estate agent someone recommends

Episode Links:

• Blinkist - The app I’m loving right now. Please use our link to support the show and get a free trial.

• Realtor.com

• The Book: The Essential First-Time Home Buyer's Book: How to Buy a House, Get a Mortgage, And Close a Real Estate Deal

• Mortgage Calculator

Follow Judy!

• Facebook - @judy.dutton.10

• Twitter - @judy_dutton

• LinkedIn

Follow Realtor.com!

• Facebook - @Realtor.com

• Twitter - @realtordotcom

• LinkedIn - @Realtor-com

• Instagram - RealtorDotCom

• Pinterest - @RealtorDotCom

• YouTube - @RealtorDotCom

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Kara Perez of Bravely go and The Fairer Cents podcast shares how she tackled more than $25,000 in student debt making between $9 and $12 an hour. Plus her go-to home recipes for making foods you normally buy in the store including bread, pickles and tomato sauce.

“I had 5 student loans total. Four of them were public. One was private. And zero financial education.”

Kara’s money story:

Kara Perez:
Yes, so let me paint you a picture. I'm 26; I'm living in Austin, Texas. The year is 2014 and I am crying about money every day, because I don't have any and I have a lot of student loan debt and it's ruining my life.

Bobbi Rebell:
Okay, just paint the numbers. What do the numbers look like?

Kara Perez:
Yeah. So, in 2014 I made $18,000. I graduated college in 2011 with $25,302, so flash forward back to 2014, I still have a little over $18,000 in debt. So, my income is equivalent to my debt. I'm making between $800 and $1,100 a month, working as a caterer for $12 an hour and as an MMA gym receptionist for $9 an hour.

So, the money is not really there.

Bobbi Rebell:
Right. And how did you feel?

Kara Perez:
Oh, I felt awful. I just was very much so treading water, if not falling backwards. I had to put one of my student loans ... I had five separate student loans ... I had to put one of them into deferment, because I couldn't make payments on it. I just didn't have enough money. And I was living in Austin, Texas with three roommates. I was trying to be frugal, but it was just ... the numbers quite literally did not add up, and I felt trapped, because I didn't know anything about money.

I didn't know how to use what I had. I didn't know how to get more of it, and I had no idea how to tackle my debt. It just felt like a weight on my shoulders everyday.

Bobbi Rebell:
And I just want to dial back a little bit. How did the debt come about in that, when you were taking it out, did you receive any financial education in the schools? Was it federal loans? Were they private loans? Were you consolidating them? What did this debt look like?

Kara Perez:
Yeah. I had five student loans total. Four of them were public; one was private, and zero financial education. I mean, god bless my mom in many ways, but growing up, we didn't talk about money, except for the fact that we didn't really have to. Single parent household. I have two siblings, and it was just very much so like, no we can't get that. We don't have the money for it. Not, hey, here's what the budget looks like and here's how much we're spending on rent, so we can't spend such and such ... you know, I just didn't have that break down. And in college, I also didn't get that break down.

And so, the narrative I heard was like, well, you'll take out loans so you can afford to go to school, you'll get a job and you'll pay them back. But of course I graduated in 2011, which was the aftermath of the recession and no one cared about my degree in English and jobs were changing and the workplace was changing. That path of take out the loans, get the job, open a 401K, pay back the loans, it wasn't really there anymore.

And so, it was just a whole lot of, "What am I doing?" in my mid-twenties.

Bobbi Rebell:
So, what was the Google search for? What did you search on Google for?

Kara Perez:
Quite literally, how to pay off student loans faster.

Bobbi Rebell:
And what did you find?

Kara Perez:
What was amazing is that a bunch of people who were blogging about personal finance popped up, and now I'm friends with many of those people. I fell into the world of personal finance blogging, where people were sharing their own stories in very casual ways of, "Hey, we're trying to pay off $100,000 in medical school debt," or "We're saving to buy our house in cash." And I thought, okay, this story features a cop and a teacher. If they can do it, I can do it.

For the first time, instead of feeling overwhelmed by money, this insight into other people's stories via their blogs made me feel like, oh, you're a normal person; I'm a normal person. If you can do it, I can do it.

So, from that, I spent two months just voraciously reading personal finance blogs, everything, anything. I was just crushing it. And then I started implementing some of the things I learned in my own life. So, even though I still had a really tiny income, I was able to pay off about $3,000 in 2014 in student loan debt. And so I was making $18,000, paid of $3,000.

Bobbi Rebell:
What specifically did you do? What were the first things that you learned?

Kara Perez:
First thing I learned was to sign up for automatic withdrawals from my checking account to pay my student loans, because I got a .25 percent interest reduction. So, even though it was a teeny amount, and even though I was scared because I didn't always have money in the account, I signed up for it anyway and just committed to always having money in the account. I was like, I'll just find a way. If that means I have to cut back on going out, that's totally fine. If that means I have to pick up an extra shift, I'll pick up an extra shift, but I want to get that reduction so I pay less in interest and I can get out of debt faster.

Bobbi Rebell:
Okay, what other things did you do that you learned?

Kara Perez:
The other biggest thing I would say was just getting organized about which debt I was paying off at a time, because I used to just make an extra $20 payment on this loan and an extra $20 payment on that loan, and my extra payments were kind of just thrown all over the place, and thus they weren't really making an impact.

So, I streamlined it. I used the debt avalanche pay off method, and made all my extra payments on my highest interest debt, and that really started compounding quickly, because an extra $20 every two weeks starts to add up, and then the more money ... I started also focusing on earning more, and in 2015 I made $32,000, which felt like, whoo, so much money!

I was able to put more towards the debt and make an extra $100 payment or something every two weeks, and it really, really started to go down quickly.

“With the right information and the right application you can change your life”

Kara’s money lesson:

The biggest lesson is, with the right information and the right application, you can change your life. So, even if you are really low-income or you're working part-time jobs, or you don't have access to a lot of tools that maybe you see other people having access to, find out what works for you. So, for me, again, it was signing up to get that interest reduction. It was getting very frugal. It was making more money via picking up other side hustles, so that I could funnel all of that toward my debt.

“It often is a healthier choice to make things at home, as well as a time saving and money saving choice”

Kara’s money tip:

Kara Perez:
Yeah, so I am a big ... well, I don't want to say a big, but I am becoming a big at-home cook.

Bobbi Rebell:
We're all evolving.

Kara Perez:
We're all evolving. I'm trying, because I spent so long in the food service industry, I would always take home leftovers. I didn't have any cooking skills. So, this year, I have really focused on making more things from scratch, and I know that sounds a little like, oh, bougie, like, oh you have the time, and you have the energy to do it.

Bobbi Rebell:
Right, and not only that, it's just intimidating also, because a lot of things that you think ... you look around the supermarket and things are made for you. There are things ... it's one thing to say, I'm not going to buy prepared food. I can cut up the cantaloupe myself. Okay, we know you can do that, but a lot of things that we buy, that I assume have to be made in a factory, apparently don't.

Kara Perez:
Definitely not. So, my big thing this year has been making homemade bread, which sounds, again, kind of intimidating, but it's actually so easy.

Bobbi Rebell:
Yeah, because what if you don't have a bread maker. I don't even have room if I wanted to get one for a bread maker.

Kara Perez:
Right. I don't have a bread maker either. You just put your flour, your yeast, your salt and if you want to put something like oats or something in there, you just put it in a bowl, mix it all up with some water, and then you let it rise over night.

The mixing takes two minutes max, you let it rise, and then you pop it in the oven for about 30 minutes, and then boom, beautiful, delicious bread.

Bobbi Rebell:
So, why does everybody feel they have to buy a bread maker? What do the bread makers do?

Kara Perez:
I honestly don't even know.

Bobbi Rebell:
I don't know. I hope the bread maker people don't come after us.

Kara Perez:
The bread maker lobby.

Bobbi Rebell:
Exactly, but there are appliances for every little thing that I don't think that I don't think we really necessarily need, because that's one of my hesitations is, I don't want to do that, I don't want to take out. Like I know I could make mayonnaise myself, but you have to take out the food processor or whatever.

So, there's a couple other things that you're actually going to tell us how to make by ourselves, without having to go to the store, which by the way, also, you're avoiding all the preservatives and all that yucky stuff.

Kara Perez:
Yeah, it often is a healthier choice to make things at home, as well as a time saving and money saving choice. So, I also have started making pickles at home, which is, again, just literally you cut up the cucumbers, you stick them in your jar with some vinegar, some herbs, water, garlic and then you put the top on, and put it in the fridge for 12 hours, and then you've got pickles.

Bobbi Rebell:
Great. I would never think about that. All you have to do take the cucumber and do that, and then it's pickles.

Kara Perez:
Yep.

Bobbi Rebell:
But we always just ... I don't know. It never occurred to me.

Kara Perez:
Yeah, it does work.

Bobbi Rebell:
You got one more.

Kara Perez:
And I make tomato sauce, which we eat a lot of pasta in my house, and so, that, again, it's just kind of stewing the tomatoes, the onions, the garlic, for about 30 minutes and then, boom, tomato sauce.

Bobbi Rebell:
And by the way, I know making pasta is actually not that complicated either. It's basically just making the dough, and you don't need the fancy pasta-maker. You could just cut it into spaghetti or fettuccine or whatever shape you want. There's even just, little rollers that can make different shapes. So, you don't need the fancy pasta machine, that you therefore don't have to buy, and in my case, also, you don't have to have counter space for, because I'm in an apartment. So, I think that's a big thing to remember, that these don't require special equipment.

Kara Perez:
That's such a good ... I didn't even know that. I've been intimidated to make pasta, but now maybe that will be my goal for the next month, make some homemade pasta.

Financial grown-up tip number one:

Be proactive and take ownership of your financial challenges, and don't over-complicate them. For Kara, just having the information by Googling it, and looking up the most simple stuff and then figuring out the tools to create debt re-payment strategies was enough to get her on the path to success.

Financial grown-up tip number two:

Think about the things that we buy from the store that we don't have to buy. We already kind of have them right there, just in a different form. Maybe the labeling is different, but we basically already have them. We don't have to pay up for the fancy brand name.

For example, a lot of cleaning solutions are made up combining products you already have. Sometimes, just adding water. So, for example, and I got this from the Good Housekeeping Institute, which I'll leave a link to in the show notes. You could mix four tablespoons of baking soda with a quarter of warm water and you have a cleaning solution that works on kitchen counters, appliances and the inside of your refrigerator, so you don't need to buy separately another cleaning item, which may even have more chemicals added, who knows what, and you're keeping it simple.

And if you aren't impressed with the money that you are saving doing that, which you should be in general, okay, think of it as keeping your home less cluttered, and your to-do list shorter because you have one less product in your life, and that is, as I said, much less clutter. Just think how proud Marie Condo would be.

Episode Links:

• Blinkist - The app I’m loving right now. Please use our link to support the show and get a free trial.

• Kara’s website - www.BravelyGo.co

• Kara’s course - Talk Money To Me

• The Fairer Cents podcast

• Good housekeeping article - https://www.goodhousekeeping.com/home/cleaning/tips/a24885/make-at-home-cleaners/

• The Four-Hour Week by Timothy Ferriss
  

Follow Kara!

• Instagram - @webravelygo

• Facebook - @webravelygo

• LinkedIn - @BravelyGoLLC

Bobbi reveals her favorite new money related books, and how to decide if they are right for you. This month’s picks include “Mom and Dad We Need to Talk. How to Have Essential Conversations with Your Parents About Their Finances” by Cameron Huddleston, “Clever Girl Finance: Ditch Debt, Save Money, and Build Real Wealth” by Bola Sokunbi and “Agent of Influence How to use Spy Skills to Sell Anything and Build a Successful Business” by Jason Hanson”

Some ground rules:

There will be only positive comments. Because why waste your time telling you about something I don’t think is worth your time. 

Also - we limit our selections to books written by authors that appear on the podcast. In most cases they will have already appeared- so you can then go back and listen to their episode if you want to learn more. Occasionally, the episode will be in the future - so hopefully you will subscribe so you don’t miss it. 

Here are 3 books I truly enjoyed in the past month!

Book #1

This book holds a special place in my heart- I have known the author, Cameron Huddleston for a few years and I feel like I had a front row seat seeing how this book evolved based on her own extremely intense personal experience. After years of hard work the book was finally released on June 25th and It is called “Mom and Dad we need to talk. How to have Essential conversations with your parents about their Finances.” And I was honored that Cameron asked me to write a blurb for the back cover so be sure to check that out if you pick up the book.

Here’s what I liked about it:

1. This is one of those taboo topics- that should not be but is. It’s like when they say people are more comfortable talking about sex than about money, This is kind of the ultimate taboo and as I have said, it is one that I personally struggle with.

2. She has specific solutions in the book if you like me, just don’t want to deal with this. One chapter (8 if you want to know) is literally called A step by step approach to a successful conversation. Which include things that should be obvious but aren’t: like listening without bias and write down everything. And for those of you asking to yourself - what if it doesn’t work- she even has a chapter for what do to if you at first don’t succeed.

3. The very end of the book has a long and specific list of additional resources that will save you a ton of time..

Who is this book for?

It is for everyone with parents, or any older relatives or friend they either have financial ties to or could possibly have to care for in the future.

Book #2

Clever Girl Finance: Ditch Debt, Save Money and Build Real Wealth by Bola Sokunbi.

Bola has developed a huge following because of her incredible story of saving $100,000 in 3 years after college and is an advocate for women’s financial independence. She is a certified financial educator and has a podcast and has been featured in several media outlets including Money Magazine and ABC News. This book is an extension of her popular website “Clever Girl Finance”

Here’s what I liked about it:

1. Bola admits to her own money mistakes. Like the time she celebrated that 100,000 savings by spending thousands on a Chanel bag.. and then more handbags. This actually happened. You can listen to it on the episode I did with Bola last year. We’ll link to it in the show notes.. but we’ve all had that moment. If not with money- then something else like celebrating weight loss- by eating something that was NOT on the eating plan. She’s right there with us and gets how hard it is.

2. She includes real world examples through case studies and interviews with women who have come back from severe debt to financial freedom and the opportunities that the success has provided. The stories are motivating and inspiring.

3. Speaking of inspiring- I love the inspirational quotes Bola includes: some are from big names like Oprah Winfrey’s quote “Surround yourself only with people who are going to lift you higher” and some are from Bola directly and hit the mark including “knowing where you stand financially will help you make plans for where you want to go”.

Who is this book for?

It is aimed at a beginner audience but is a great refresher for those who are already on the path to financial independence. While in theory it is aimed at women, there’s really not much in this book that is limited to women or that excludes men so I would say to the men in the audience not to let the title keep you from checking out the book if it looks interesting.

Book #3

Agent of Influence. How to use spy skills to persuade anyone, sell anything and build a successful business and it is by former CIA officer Jason Hanson.. founder of Spy Escape and Evasion. He is also the author of the NYTIMES best seller Spy Secrets that can save your life. The basic premise of the book is that spy skills are also business skills

Here’s what I liked about it:

1. The book has techniques that I had never heard of that a lot of very sophisticated people, especially in sales, probably have used on me very effectively. You feel like you are being let into a secret club where everyone knows things you don’t and now you are finally getting in on the secrets to how things really work.

2. Many of the specific skills taught in the book can translate into ways to be more successful in getting what you want in life, not just getting a sale or a deal. For example, Jason teaches readers how to get information from a conversation by looking at what is being communicated outside of the actual words. How to analyze facial expression, gestures, posture, eye contact, tone of voice, proximity and physical touch, and even the pace of their breathing. Things I never thought about but that really do tell a lot about what’s really going on. Using that extra information can give you an edge.

3. Almost as a case study, Jason shares his behind the scenes experience on Shark Tank and how he spent a ton of time researching the sharks, learning who would be the best fit, and how he would reel in this shark- in this case Daymond John- whom he wanted to work with for a very specific reason which he explains in the book. It really takes it to another level. I also research people heavily before big meetings and it has served me well.

Who is this book for?

This is a book for ambitious people who are willing to put in the work. Because all of Jason’s great ideas don’t just happen without putting in direct and thoughtful preparation. But they are innovative and they are things most of us will now know so they are well worth your time if you want to invest in yourself.

Episode Links:

• Blinkist - The app I’m loving right now. Please use our link to support the show and get a free trial.

• Cameron Huddleston’s Financial Grownup episode + Get your copy of Mom and Dad We Need To Talk

• Bola Sokunbi’s Financial Grownup episode + her Financial Grownup Guide episode + Get your copy of Clever Girl Finance

• Jason Hanson’s Financial Grownup episode + Get your copy of Agent of Influence

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Entrepreneur Dani Nagel has had to defend her pricey Dazey-LA t-shirts but her refusal to cave to pressure to ship manufacturing overseas is winning her fans, and a growing army of ambassadors. She shares her strategies to leverage social media to create transparency, and grow her feminist brand.

Dani's money story:

Dani Nagel:
For sure. I love that article and when it came out, I didn't know what the title was going to be, I just did the interview with them, and I just laughed out loud. Literally the title was Why Thousands of People Are Spending $52 On These T-shirts. And it does seem so backwards because people are used to paying $20 maybe $30 for a shirt, and our shirts are $52, and they're made to order so people are waiting sometimes three weeks to get their shirts. So it seems so backwards in this Amazon age of people getting things in a couple of days at rock bottom prices. But we are all about slow fashion and we make our shirts sustainably out of organic cotton right here in Los Angeles, and they're made to order to eliminate all waste.

“I believe in order to be a truly empowering company, every person that touches our t’s and is a part of this process needs to be positively impacted.”

Bobbi Rebell:
How did you come to the idea that you're going to produce garments this way? Because I'm sure people said to you, "Oh, you should just offshore this and you can retail them for under 10 bucks."

Dani Nagel:
Oh, totally. Every time I look at the prices of producing it in a different place, it's tempting. I'm not going to do it. Like I'm strong standing by my values, but oh my gosh, it's very tempting. You can get things made for a fraction of the price. But another big part of my clothing line is all about female empowerment, and I believe in order to be a truly empowering company, every person that touches our tees and is a part of this process needs to be positively impacted. And the truth is that most clothing companies can't say that. Production overseas is extremely inhumane and the garment workers are being oppressed, they're being in dangerous working conditions, paid extremely low wages, and we couldn't be a company that stood for female empowerment and put empowering phrases on our shirts without also thinking about everyone a part of that process.

Bobbi Rebell:
When you presented these shirts to interested parties, investors, et cetera, what was the reaction? Was there pushback?

Dani Nagel:
You know, where we get the most pushback is when we do Facebook ads, because people just don't understand and they're quick to judge. But luckily with our customers we spend so much time on social media educating them why the shirt costs that much and why it's truly valuable and it should cost that much.

Bobbi Rebell:
And can you tell us more about where is the money going? I don't know if you can literally break down $52 but whatever you feel comfortable disclosing.

Dani Nagel:
Our shirts are actually made to order in Los Angeles, which is really crazy and nobody really does that because it's really difficult. But by doing that, we've been able to eliminate all waste in our production, which is one of the biggest reasons why the fashion industry is the number two polluting industry in the world, there's so much waste. We have partnered with an amazing production company. My production partner, Kelly, has worked with us. We're the Guinea pigs on this big project he had and we met right when I was starting Dazey. And he has a facility in Los Angeles. They small batch make the shirts, so they'll make like 10 shirts in mustard and 10 shirts in off-white. And when the shirts are ordered, that's when they're printed. So it's a really complicated process and it does take time and we really embrace the term slow fashion as literally this is going to be slow. We use that a lot in our marketing.

Dani’s money lesson:

“if you really want to consider being economically inclusive, you have to think about the very bottom of this chain of production which is the person making it and paying them a fair living wage.”

I'm happy to stand up for our shirts every time we get one of those comments, like trolls on Instagram. And since our clothing is so much about female empowerment, some people see the price of our shirts and say something like, "Okay, your shirts aren't economically inclusive." Our brand is all about inclusivity, empowerment and people will say that. And my response to them is, "If you really want to consider being economically inclusive, you have to think about the very bottom of this chain of production, which is the person making it, and paying them a fair living wage is truly what is going to be as economically inclusive as possible." And the truth is when you're paying $20, I mean maybe not $20, like $10, even 20 honestly for these shirts, someone else is paying the cost. That's usually somebody in the line of production being taken advantage of by these fast fashion companies. So I think the most feminist thing is paying for a shirt where everyone is being treated fairly in the process.

Dani's everyday money tip:

And as a slow fashion brand working with really tight margins, which people are always surprised to hear even with the $52 shirts, our margins are tight, making things to order here in LA, so I have to be really careful about our budgeting as a company and where I allocate my time as a small business owner. And something I did with my business coach, which really opened my mind to finances and allocating time was creating a list of how much time you spend doing each task and how much money that task generates. And she had me write down a list, and a couple of things on my list was our online blog. We run a blog, we promote a lot of other female owned businesses, talk about empowerment, and we were spending so much time curating this truly beautiful blog, almost like an article media website. And the truth is not a lot of people are reading our long form content.

And then I wrote down the time I spent on our ambassador program, which is something that generates a lot of money, and I was spending way more time on the blog that wasn't really generating us money and not enough time into our ambassador program. And putting it down on paper and looking at it was like a smack in the face and I realized I needed to better allocate my time. So once every few months, I sit down and kind of write down all the tasks I'm doing and what I'm getting back from those tasks, and I reprioritize the things. It's made a huge impact on our super nimble bootstraps business.

Episode Links:

Dani’s website - www.dazeyla.com

The Forbes article - Why Thousands Of Customers Pay $52 For These T-Shirts

Follow Dani!

• Instagram - @Dazey_LA

• Instagram - @Dazey_Dessert_House

• Instagram - @BizBabez

• Twitter - @dazey_la

• Facebook - @DazeyLA

The gig economy is here to stay, and freelancing can be either a side hustle or a full time job. Cody Berman of Fly to Fi joins us with 5 tips on how to maximize your time and profits doing what you love, on your own terms.

5 things you must know to freelance like a Financial Grownup

• Take the time to get set up intentionally

• Have a niche

• Invest in the right tools

• Know how to document

• Create systems

Episode Links

• Blinkist - The app I’m loving right now. Please use our link to support the show and get a free trial.

• Cody’s website - https://flytofi.com/

• Cody’s podcast The FI Show

• Cody’s Freelance Course - https://goldcityventures.com/financial-grownup

How to get TWO discounts for Cody’s Freelance course:

• You MUST purchase the course through the link above by June 30, 2019 in order to get the second discount!

• After you purchase the course through the link above, take a screenshot of this podcast episode within 7 days of purchase

• Post it on social media and tag Cody and Bobbi within one week of buying the course.. Bobbi is at @bobbirebell1 and Cody is at @CodyDBerman on instagram

• After the 30-day money back guarantee has expired, we will make arrangements to send you the additional 40 percent off the course.

• We wanted to give a huge shout out to our editor Steve Stewart. In Cody’s freelance course, you will find an exclusive interview with Steve, who shares a bit of his knowledge in the podcast editing world.

Follow Cody!

• Instagram - @CodyDBerman

• Twitter - @flytofi

• Facebook - @flytofi
  

How do you pay for your passion? Race car driver Aurora Straus became a financial grownup early on when as a young teen she wanted to get into the very expensive business of race car driving. Straus gets candid about how she leveraged LinkedIn and brownies to get the sponsorship money to make her dream come true.

Aurora's money story:

Aurora Straus:
Yeah. I mean, the unspoken elephant in the room in the racing world is that racing, particularly getting your feet on solid ground, requires a lot of track time. And a lot of track time requires exorbitant amounts of money. That is one of the largest reasons that racing is very much a family sport is because it's passed down from generation to generation because otherwise it's virtually impossible to, or very hard, I should say, to raise the funding to get involved.

I was blissfully unaware of this which I think was a very good thing when I started racing. When I was 13 my dad didn't want me to race cars, but he wanted me to become a safer driver so he put me in a stick shift Mazda Miata with him-

Bobbi Rebell:
Wait. Just to interrupt here though. The driving age in both states is 16, and you're from Cold Spring, New York. So how are you driving at 13? Because I know people will want to know that.

“Sometimes going the distance is “oh my gosh I notice that you are working at 10 or 11pm and I’m going to stay with you and I’m going to buy you some dinner.”

Aurora Straus:
Yep. Depending on the insurance policy at some private race tracks, you can start driving at 13. So I started driving at Monticello Motor Club which was about 90 minutes away from New York City. I loved it. Long story short, decided I wanted to do this for the rest of my life, and my dad said, "That's great, but you're going to have to learn a lot of business in very little time.

To his credit he and my parents have both completely changed my life, and not just because of the opportunities they've given me, but because of the business sense that they've taught me.

My first sponsor came to me when I was 16, and I raced in a semiprofessional series for two years. Since then I've raised, oh gosh, hundreds of thousands of dollars in sponsorship money to make my own career happen. And I've just gone through this crazy journey. I started my own LLC. I've had to raise my own money. I've had to track metrics for my sponsors, and I think I grew up very quickly, but I wouldn't take any of it back. Because I've learned more about business from race car driving than I ever will from a summer job.

Bobbi Rebell:
Tell me more about the process. How do you first start out getting sponsors? What is that like?

Aurora Straus:
Yep. Interestingly enough, LinkedIn. I spent a long time trying to navigate through friends of friends of friends, but then I started reaching out to marketing executives at companies that I thought would fit my brand really well. For me the most important thing about a potential new partner, a new sponsor for me, is that I am completely confident that I can deliver, and that it makes sense with my other sponsors and the brand I'm building for myself.

Right now one of my biggest sponsors is Richard Mill, a luxury watch brand, and that for example, doesn't necessarily go well with a mass market workout brand for example. So I'm very much about finding the right fit, making sure that I can deliver to the right companies. I pinpoint one company, and then I'll reach out to probably 100 or 200 people on LinkedIn depending on how big the company is. Generally out of 100 people I'll get maybe five or six to respond to me which is still a pretty good turn around rate all things considered. Then out of these six people responding to me, one person will actually give me their email, and I latch on to that one person for all it's worth. There's a good chance they might not be the right person to write me a sponsorship contract, but they might know the right persons.

So it's all about being scrappy. Race car driving is not as glamorous as people think it is, but I wouldn't give it up for the world.

Bobbi Rebell:
What are the costs associated? Where is the sponsorship money going? Although I hope you also can take some a profit. That's perfectly fantastic, but what are the costs that you have to cover as a race car driver?

Aurora Straus:
The largest cost is just supporting the car. The racing industry revolves around teams who travel from race track to race track all across the country, all across the world depending on what series, and that costs money. Transportation costs money. What my coach said to me, I think three or four years ago, was, "Every time you turn a race car on at a racetrack, you can expect it to cost at least ten thousand dollars," and that's if you're trying to save money. That's if you're on a budget, you're not using new tires, you're not using new gas. And I've found that that's pretty tried and true. That in general, when I'm going to a race track I need to expect to spend at least ten thousand if not significantly more than that.

It's the tiny things that add up over time. A set of tires is a few thousand dollars. We use very specific race fuel that takes a long time to develop that costs a few thousand dollars.

The transportation might be five or six thousand. Race support, because you have a whole crew of guys that are there to support your car. You do hot pit stops so when you're in the middle of a race they've trained for decades how to take a tire off and put a new tire on in a couple of seconds. Those are also highly skilled individuals that need to get paid for a highly skilled job. So it adds up really quickly, and I also believe strongly that I never want to have to cut costs on a team just because your relationship with the team as a race car driver is crucial.

In the same way that you're developing business relationships in, let's say, the venture capital or private equity world, you take people out to dinner, you establish friendships with them. It's the same thing in the racing world. Those guys are going to be the people working on your car at two in the morning to make it a tenth of a second faster, and it's really important that you establish a good relationship.

Aurora’s money lesson:

Aurora Straus:
I'd say there are a bunch of different lessons. The main lesson for me is relationships matter. I've had to develop relationships in a really nuanced way with professionals in the industry including manufacturers at a company like BMW who I'm working with now, or guys on my race team, or team owners, or engineers. Sometimes, and I this is I think true in any industry, going the distance isn't necessarily giving someone a huge bonus or telling them that you care about them or giving them good feedback. Sometimes going the distance is, "Oh my gosh. I notice that you're working at 10:00, 11:00 PM, and I'm going to stay with you, and I'm going to go buy you some dinner or bring you some bake goods."

“Sometimes the best business decision you can make is to turn away deals that don’t value you like you think they should”

The second advice I would give, and I haven't really touched on this yet, but the sponsorship world and the racing world is very male dominated, and I'm also very young. It's taken me a long time to realize that sometimes the best business decision you can make is to turn away deals that don't value you like you think they should. And I've lost some deals because of that where I think these people are trying to take advantage of me. They see that I'm an 18, 19 year old girl, and they think that they could get the sponsorship contract for less. And I've walked away, and it's been hard, but I've also grown, and I've also realized that I get better deals because of that.

Aurora's everyday money tip:

Aurora Straus:
Yeah. My one main tip would be if you have to butter up a potential partner or just make someone happy or in my case, make friends. Come up with one kick ass brownie recipe. I love baking. I stress bake, so during midterms and finals I will almost always randomly show up to my dorm with huge batches of brownies, cookies, what have you. But it also is a lot more personal. I mean, part of my habit of gifting brownies to race teams and to friends came from the fact that I was 16 years old walking into business meetings, and I can't exactly bring wine. That would probably even more inappropriate.

“I started my own LLC. I have had to raise my own money. I’ve had to track metrics from my sponsors.. I’ve learned more about business from race car driving than I ever will from a summer job.”

It also just became a habit that I realized it's more personal than a wine bottle. It shows that you put time and effort into the relationship, and also there's nothing that bonds people more than sitting down at a table together and just talking about how your day was and eating a brownie.

Bobbi Rebell:
What could be better? No one could dispute that. Brownies are always a win.

Financial Grownup Tip Number One:

Sometimes it's a numbers game. It's just a numbers game. You have to put in the effort, let the numbers add up, face the rejection, and keep at it. A lot of the time the rejection is just silence. So many times in my life I have not done as much outreach as I could have because it's so hard. Nobody likes to be rejected especially again, the silence. So I really take Aurora's experience and her results to heart. Reaching out to so many potential sponsors and employees at these companies on LinkedIn, it really was a big project, but she got it done. And because she kept at it and she played that numbers game, she got the results that she needed.

Financial Grownup Tip Number Two:

Aurora talked about her love of brownies and baked goods. That would definitely work on me. I've used the same technique on various projects. For example, when I was writing my book I sent the 30 role model contributors customized baked goods with their picture on them or the company logo, and I also them to their team members that I worked with. Basically, the gatekeepers, the people that control their schedules to make it happen. They're really important so I sent them also thank you baked goods, marked separately, so that they knew that I appreciated the role that they played in making the interview happen. Showing your appreciation is always a great thing to do, and no matter how healthy we all aspire to be, baked goods are always a good call. I hope I don't get any flack for saying that, but come on guys.

Episode Links:

Blinkist - The app I’m loving right now. Please use our link to support the show and get a free trial.

Aurora’s website - www.AuroraStraus.com

Girls with Drive website - www.GirlsWithDrive.org

Follow Aurora!

• Instagram - @aurorastraus

• Facebook - @aurorastraus

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Having good credit matters for so many things we want to do as financial grownups- from things as simple as getting a credit card, to being able to get a mortgage or even a job. But there are a lot of myths around what makes a good credit score and what can hurt it. We tackle 6 of them with Clever Girl Finance author Bola Sokunbi. 

6 credit myths that will probably surprise you

• Myth #1: paying your cell hone bill builds your credit score

• Myth #2: Carrying a credit card balance is good for your credit

• Myth #3 Closing unused credit cards is good for your credit

• Myth #4: Thinking you only have one credit score

• Myth #5: Checking your credit report will not reduce your credit score

• Myth #6 A bad credit score cannot be rebuilt

Episode Links

Blinkist - The app I’m loving right now. Please use our link to support the show and get a free trial.

Bola’s website - www.CleverGirlFinance.com

Bola’s previous Financial Grownup episode

Follow Bola!

• Instagram - @CleverGirlFinance

• Facebook - @CleverGirlFinance

• Twitter - @CleverGirlCGF

• Pinterest - @CleverGirlCGF

• YouTube - @CleverGirlFinance

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Cameron Huddleston wrote her new book “Mom and Dad, We Need to Talk. How to Have Essential Conversations With Your Parents About Their Finances” when she found herself confronted with huge issues after not talking to her mom about her money- which she shares on the podcast. The book hits on a huge issue impacting all generations and all income levels. 

Cameron's money story:

Cameron Huddleston:
Yes. I had moved from Washington DC where I was working for Kiplingers Personal Finance magazine. I had moved to my home state of Kentucky, actually across the street from my mom. I said to her, "Mom, I think you need to look into long-term care insurance." She and my father had divorced years before that, and she was living on her own. I knew that if she had any long-term care needs, it would be helpful to have long-term care insurance to help cover those costs. She took my advice-

Bobbi Rebell:
Wait, for people that don't know long-term care insurance is specifically to cover things like a nursing home that you would live in. That kind of thing.

“A big benefit of having a third party involved with these conversations is because your parents might be reluctant to talk to you but they are going to listen to the advice of someone else.”

Cameron Huddleston:
Yes, assisted living, memory care, and in case you don't know this, Medicare does not cover those costs.

Bobbi Rebell:
What's a typical cost of that if somebody or their parents end up having to pay that out of pocket?

Cameron Huddleston:
The average cost of assisted living is about $4,500 a month. That's average. A nursing home is 80-$90,000 a year.

Bobbi Rebell:
Okay, so you moved back home to across the street from your mom, and you're learning about her situation?

Cameron Huddleston:
Yes. I asked her to check in a long-term care insurance. She took my advice. She met with an insurance agent. Unfortunately, she did not qualify for coverage, because she had another preexisting condition that made her too high risk. At that point I should have said, "Okay mom, you can't get long-term care insurance coverage. Let's look at your financial assets, figure out where you stand, and figure out how we would pay for this care if you needed it."

I can look back and say, that's what I should've said, but I didn't. I didn't even think about it at all. Say being what it is, a few years later, she started having trouble with her memory. At that point, I knew I needed to act quickly and talk to her, but because I was already facing a crisis, if I wanted to start talking to her about money, I would have to explain to her why, "Mom, we need to talk about your finances, because I can see you're having trouble with your memory."

I didn't want to have to be the one to tell her that. I didn't care about talking to her about money. That didn't feel like a taboo topic to me. I didn't want to tell her that I thought she was losing her memory. Eventually, with the help of a doctor actually, I got her doctor to suggest that she get tested for dementia, and he did.

During that process I said, "Mom, I think we need to go meet with your attorney and get all your legal documents updated. Because the thing is you have to be competent, mentally competent to sign a will or a living trust, a power of attorney document, and an advanced healthcare directive. If you are no longer competent, you cannot sign those documents."

Then if you get into a situation like my mother did where she is no longer able to make financial and healthcare decisions on her own, if she had not named me power of attorney and healthcare power of attorney, I would have had to go to court, basically put her on trial to prove that she was no longer competent, spent thousands of dollars to get conservatorship for her. I act too quickly. I knew I had to do this. She was still competent enough. I dodged a bullet, but then I had to figure out her finances while she was already forgetting things, and it was so difficult.

Bobbi Rebell:
Right. So how did that work? What did you find?

Cameron Huddleston:
I had to approach it very carefully. I didn't want to look like I was going in and taking over, especially in the early stages of her dementia. I didn't want her to feel like she was losing all of her independence. So I just did things little by little.

One of the benefits of meeting with the attorney was that she suggested that we go to the bank, and put me on her account as her representative payee. That's certainly a big benefit of having a third-party involved with these conversations is because your parents might be reluctant to talk to you, but they're going to listen to the advice of someone else. So the attorney said go to the bank. We took her advice, and then that sort of opened the door to having some more conversations about what role I was going to have to play going forward.

She had all this cash just sitting in her bank account. Fortunately, she had not opened an online account. She was so old fashioned, she never used debit card. She used checks. So I was able to go online and set-up online banking for her and monitor her bank account, because one of the issues that she was having was writing checks to every organization that would send her something in the mail, like organization she had no ties to.

So, I had to make sure she wasn't just spending all her money writing these charitable contribution checks.

Bobbi Rebell:
Which is something that happens to a lot of seniors.

Cameron Huddleston:
Oh yeah, it's a big problem. Then you've got to worry about scammers and stuff. I decided to take that money and put it into an annuity. Not that you or I would necessarily recommend that everyone get an annuity, but I knew that it would be a safe place to put her money. It would earn some interest, hands off for several years, and then use it down the road when I needed it to pay for her care.

Cameron’s money lesson:

Cameron Huddleston:
The lesson is please don't wait to have these conversations with your parents. A lot of people I talk to and hear from say, "Well, I don't need to have this conversation yet. We're not there yet. Mom and dad are still healthy." That is exactly the time you need to have it. You need to have the conversations when your parents are healthy. There's not a financial crisis, there's not a health crisis, because then everyone is entirely competent. Your parents know what assets they have, what they don't have, what legal documents they have.

“You need to have the conversations when your parents are healthy. There is not a financial crisis. There is not a health crisis. Because then everyone is entirely competent.”

You have time to get those legal documents if they don't have them. Emotions are not running high. There's so many more options available to you. If a crisis does arise, you can make a plan for how they are going to age comfortably. You can't do that if there's already a crisis.

Cameron's everyday money tip:

Cameron Huddleston:
I think I have a pretty good tip. It's something that I have done myself. I set-up alerts with my credit card account. It's so easy. You just log onto your account online. There's usually most credit card companies will have a place where you can click on alerts and notifications. I set it up to get alerts every time my credit card is used. The benefit of this is that it alerts you to fraud, which has happened to me.

“If your parents are counting on your to be their caregiver.. wouldn’t you rather know this now .. because you might have to prepare your own finances”

It was really an unfortunate situation. I was at a visitation for a family member who had died, and my phone, it was like a little ding from the message. I looked at it and it said my credit card had been used. Then I got another ding that it was used again and I was like, "Wait a second, I did not make these charges." I got on the phone, called my credit card company and I said, "I think my credit card number has been stolen. I want you to flag these transactions as fraud and I want to cancel my card." Thank goodness for the alerts. I mean, I knew right away that there was something fishy.

In My Take you will learn:

Financial Grownup tip number one:

Make sure proactive decisions are being made about insurance, not just for yourself and your immediate family, but also for anyone who is what I would call stakeholders in your family financial ecosystem. So everyone whose finances could impact yours, only you can decide if you need and at what amount you may need. For example, life insurance, long-term care insurance, healthcare insurance and so on.

Make sure those decisions are being made for everyone that is tied to you financially, because the decisions made or not made can and in many cases, will impact your life. So make sure that the people you care about have the information and that they're making decisions. Because obviously as we always say, not making a decision is actually making a decision. It's just not one that you are aware of all the time.

Financial Grownup tip number two:

If you don't feel comfortable having these conversations now, this is what you need to do. Go through in your mind and play out how things could go if you don't get this done, if you don't have the conversations, what happens? It may give you some motivation.

Bobbi Rebell:
Read Cameron's book for example of the reality of how this goes. For her, it was not perfect but she dodged a bullet as she says, but she gives some examples that will certainly motivate you because things can go very bad, very fast, very unexpectedly and with a very high price tag. Even what seems like the most basic things can be huge stresses at the worst time. As an example, a relative of mine recently passed, and when we visited her husband a few days later, rather than focusing on his own emotional healing, he was actually stressed out just trying to figure out her passwords. I mean, that's terrible.

Episode Links:

Blinkist - The app I’m loving right now. Please use our link to support the show and get a free trial.

Cameron’s website - www.CameronHuddleston.com

Cameron’s Book - Mom and Dad, We Need to Talk: How to Have Essential Conversations With Your Parents About Their Finances

Follow Cameron!

• Facebook - @CameronHuddlestonMoneyExpert

• Twitter - @CHLebedinsky

• LinkedIn

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

We talk with Frank founder Charlie Javice, who has raised 15 million dollars for her startup that helps streamline the FAFSA process, about easy but often overlooked ways to make college more affordable. They include negotiating lower tuition, accessing scholarships that might be overlooked and the red flags to avoid when it comes to setting up a repayment plan for loans. 

5 tips to make college more affordable

1. Make sure you have exhausted all possible sources of funding

2. Choose the right repayment plan

3. Complete the FAFSA even if you think it is pointless

4. Don’t necessarily take the first financial aid offer

5. Negotiate your tuition

Episode Links:

Charlie’s Website Frank - www.WithFrank.org

Blinkist - The app I’m loving right now. Please use our link to support the show and get a free trial.

Follow Charlie!

• Twitter - @CharlieJavice

Follow WithFrank!

• Instagram - @WithFrank

• Facebook - @WithFrank

• Twitter - @With_Frank

• YouTube

• LinkedIn

Invested author and podcast host Danielle Town talks candidly about her sometimes painful family money history and how she and her dad healed their relationship, and eventually teamed up to educate others about money and investing. 

Danielle's money story:

Danielle Town:
Yeah, when I was about 11 my parents split up. My dad is an investor, he's very well known. My mom was a stay at home homemaker. Mom, they split up, and often when people do that the money is a huge issue. The money was a huge issue for us. They went into a major divorce war. My dad left and he took the money with him. You know, as an adult now I can kind of see what happened there, but at the time I had no clue. I just knew that my dad was gone, and that we had to leave our house, and my mom had to go get a job. Everything changed. We had no money except for necessities.

“I think we avoid so much money pain. I mean, money is different than anything else. Money is so much emotionally about our worth.”

Danielle Town:
It really affected me and I didn't really understand how much until I started doing ... My dad, just to close that loop. My dad came back, they ended up working things out without lawyers actually, and have now a very good relationship.

Bobbi Rebell:
How long was that period though when things were in disarray?

Danielle Town:
It was a couple years. It was pretty bad for a while.

Bobbi Rebell:
And what did your mom do just to fill in the blank there? She was a homemaker, what did she end up doing for those few years?

Danielle Town:
Well, she was a trained teacher so she went back to teaching fifth grade in the school that we were at actually. You know, she had a skill and she was able to go and do that, but it was just a huge change for us, and she's now a school psychologist, and went back to school, and is doing incredibly well, so she's fantastic. And my dad and I obviously repaired our relationship, but we never talked about money stuff ever. It wasn't until I was in my early thirties, I was a corporate lawyer, and I was starting to make a little bit of money, and I thought, oh, my gosh, what do I do? And I did not want to talk to my dad at all, but I finally ... He was the only person I knew to ask, so I finally turned to him, I said, "What do I do?" And he said, "You have to learn how to invest," which was exactly what I knew he was going to say, and I wanted to avoid it so much, but through various pressures. I was ill, I was exhausted, and I needed to find a way to not be dependent on my salary, and he was the only person I could talk to about that, so we started our podcast together. I started learning about investing, and you can literally hear my entire journey from beginning to now.

Bobbi Rebell:
Oh, yeah. You're very candid on the podcast, which I love also. You mentioned that during the time that this was happening you didn't understand that much, but looking back you do see more of what was going on. Can you share a little bit about that from a financial and emotional perspective?

Danielle Town:
Exactly. I think we avoid so much money pain. I mean, money is different then anything else. Money is so much emotionally about our worth. It's about our worth to our family members, what we can actually bring home to help them financially. It's about our worth at work, what we're actually paid in salary. It's about our worth to our communities, how much can we devote to charity? How much can we support the people around us? I mean, money is intimately intertwined with how we feel and our emotions, and I think we need much more emotional vulnerability around money. I'm actually doing a Ted Talk about this in about a month, at the beginning of July, and it's such an important thing that we need to get going with because if we can change this avoidance that I felt, and that so many of us feel, we are going to be so much more powerful with an instrument that we are not using at all right now.

Bobbi Rebell:
Do you feel that you, or have you talked to your mom about what was in her mind going on at the time that she had been a homemaker, and suddenly she had to pay attention to money in a different way?

Danielle Town:
Oh, that's a good question, Bobbi. It's tough with. I mean, I don't want to bring my mom into it too much because she didn't ask to be put into this story publicly, but she does very well for herself now, and we have never really talked about that money stuff. It's painful and when we touch on it the pain is very much still there. No, we don't talk about it too much.

Danielle’s money lesson:

Danielle Town:
Yeah, exactly. I think the takeaway is we all grew up in some way with a relationship with money, and we were taught a certain relationship with money. We tend not to think about it too much because without a real perspective on what happened it's just how it is. I mean, there's not much thought about it. I grew up X way, and I kind of assume everybody else did too. I mean, I've had people say to me, like the second I start talking about this with people they know what their money story is. And I've had people say to me stuff like, "Oh, yeah, I was never given anything by my parents except for the bare necessities, so I started working when I was 13 years old, and now I have had a job, I have my own business, and I don't know who I am without working." A woman said that to me recently.

“Money is intimately intertwined with how we feel and our emotions, and I think we need much more emotional vulnerability around money.”

Bobbi Rebell:
Huh?

Danielle Town:
And she had clearly had never put that together, but as soon as I brought it up, as soon as I shared my story she knew hers immediately. It was right there. It's something about that where we need that little tiny push, but as soon as it's there those emotions come right up, and for me it was starting to work with investing, starting to work with financial markets, trying to learn this stuff, which was really difficult for me, and just not quite being able to get there. And it wasn't until I understood just by searching within myself that it was because I didn't fully trust my dad around money, and my dad was the guy teaching me now about money, and about investing that I even confronted that part of me.

Danielle Town:
I mean, if you had asked me a few years ago, I would have said, "Oh, I have no problems with money at all. I'm all super comfortable. It's all fine. Like [inaudible 00:10:15]." And it turns out none of that was true. I actually had a lot to deal with and it was incredibly painful. It's not until we're pushed that we're gonna get into that stuff. I mean, you just asked me if I speak to my mom about this stuff. There's no push to get into that with her, and for many of there is no push. And so until we start realizing that those things are holding us back, and we push ourselves we're not going to take that power back.

Bobbi Rebell:
Well said. That was very intense. No, but very thoughtful and a lot for all of us to think about. Our emotions and money, and being honest about our money story, and coming to terms with it.

Danielle's everyday money tip:

Danielle Town:
I have two. First of all this is what changed everything for me with my investing, I started to look around and look at what I was buying with my consumer dollars, and I discovered that I interact with products and services all the time every day in my house, in my work, in my daily life that are owned by public companies. And as soon as I discovered that, I realized that the same way I feel about consumer dollars, I can feel about money that I put into investing that I put into public companies, and that that money actually has a much great power than I give to it in my investing bank account.

“Just read the financial news in the morning, read the business news, and you don’t have to read the boring stuff. I skip the boring stuff. I read the stuff that just looks interesting.”

Danielle Town:
What that means is like I have my Apple iPhone next to me. Okay, so I know nothing about investing. I know about the financial markets. I can go research Apple just by Googling it, just by looking online, and discover some stuff about Apple as a company, rather than as just a consumer product that I use, and that's how I started to get really interested in investing, and start to see it kind of makes the vision look a little more 3D. You start to see companies all over the place. Carpet companies, and book companies, and phone companies, and computer companies. It's crazy.

Bobbi Rebell:
Right. Everything comes from somewhere.

Danielle Town:
Exactly.

Bobbi Rebell:
And that goes to your whole philosophy with Warren Buffett and Charlie Munger, it's all about investing in things that you know.

Danielle Town:
Invest in things you know, and let's put our values where our money is going. Let's put our money into companies that are doing great things in the world that we support. Just like we do, or we try to do with our consumer dollars right now.

Danielle Town:
My second tip 'cause you said I have two, the second one is very simple, just read the financial news in the morning, read the business news, and you don't have to read the boring stuff. I skip the boring stuff. I read the stuff that just looks interesting. I give myself a good baseline, a good perspective on what's going on, on stuff that's cool, and fun, and interesting to find out about, and that's it. It doesn't have to be hard. It doesn't have to be filled with pressure. It's just simple. Just learn, just read, just understand going forward. And it starts to build on itself, and that 3D vision starts to happen. It's pretty cool when it happens and it happens really naturally.

In My Take you will learn:

Financial GrownUp Tip number one:

Whenever you get FOMO, aka fear of missing out, or you feel a little envy about somebody whose life looks perfect, think about Danielle. She is successful, happily married, living what from all accounts looks like a great life, but the truth is her life has been far from perfect. She has had struggles. We all do, but think about what she came back from, and what she built, and the amazing life that she has now. It reminds me a lot of what Tony Robbins talks about, that you just have to just decide, decide to take control of your life, don't be a victim. On the surface she is the child of Phil Town, uber successful investor, but yet you heard the story, things were not always perfect growing up.

Financial GrownUp Tip number two:

If you want to be a better investor, follow Danielle's advice and educate yourself. As Danielle said it can be as simple as keeping up with the financial news. If you want to learn the basics of investing, Danielle's book with her father, and their podcast are great resources. They make it super easy. Also, there are countless websites that can teach you the basics, and also keep you up to speed on the latest news. Some of my favorites are Investopedia, which also has a whole Investopedia Academy. The Wall Street Journal, the Financial Times, and of course my former employers, CNBC. CNN, which has CNN Money now, and Reuters. There's also news aggregators that can make your life easy by pulling together the top headlines like Google Finance, Yahoo Finance, and SeekingAlpha.

Episode Links

Blinkist - The app I’m loving right now. Please use our link to support the show and get a free trial.

Listen to Danielle’s Ted Talk!!! 

Danielle’s website: www.DanielleTown.com

Listen to her podcast with her dad Phil Town:  Invested and on iTunes here 

Get Phil and Danielle Town’s book Invested! 

Some ideas to get started learning more about investing:

• Investopedia

• CNBC

• CNN Money

• Reuters

• GoogleFinance

• Yahoo Finance

• Seeking Alpha

Follow Danielle!

• Twitter: @danielle_town

• Instagram: @danielletown

• Facebook: @DanielleTownInvested

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Bobbi reveals her favorite new money related books, and how to decide if they are right for you. This month’s picks include “Take the Leap” by Sara Bliss, “The Remix” by Lindsey Pollak, ”Limitless” by Laura Gassner Otting and “The Wealth Creator’s Playbook” by John Christianson

Some ground rules:

There will be only positive comments. Because why waste your time telling you about something I don’t think is worth your time. 

Also - we limit our selections to books written by authors that appear on the podcast. In most cases they will have already appeared- so you can then go back and listen to their episode if you want to learn more. Occasionally, the episode will be in the future - so hopefully you will subscribe so you don’t miss it. 

Here are 4 books I truly enjoyed in the past month!

Book #1

Let’s start with Take the Leap. Change Your Career, Change Your Life by Sara Bliss. The book focuses on stories of people who left a career they were pretty settled in.. and well took the leap into something very very different. Taking the term career pivots to the extreme- more like pirouette’s.. And I love that the stories are told in a very short format- you can dip in and just read one in about 5 minutes and then come back to the book and be drawn to another- individual lite stories combined to make an in-depth resource. 

Here’s what I liked about it:

1. Her Mantra: Begin Anyhow. Because there is always going to be a reason not to start to move towards a new career. so begin anyhow.

2. While the book is as you would expect cheerful, upbeat and inspiring it is also extremely specific and detailed about the hard work and sacrifice often involved. Want to go from Wall Street to wine making? You may not need to but the person profiled went way downscale for a year to learn his craft before he actually started the career change. No magic pills here. 

3. She is totally transparent about the money focus. 70 percent of those profiled make more in their new and happier careers- so this isn’t about working for the love of the work- it is very much about finding ways to get paid more by disrupting your ideas about how to sell your skills. 

Who is this book for?

I’m tempted to say people unhappy with their careers but that’s not enough. To really get the most out of Take the Leap you have to be dreaming of something better and self aware enough to understand the work involved. 

Book #2

The Remix. How to lead and succeed in the Multigenerational Workplace by my friend multi-generational expert Lindsey Pollak. 

Did you know that there are 5 generations now in the workplace? The book’s title refers to the idea that at parties when a DJ wants to get everyone excited to dance- he plays a remix because the younger guests know the new song but it is also familiar to the older guests.. and next thing you know the dance floor is packed. 

Here’s what I liked about it:

1. Lindsey gives very easy to do things that can bring us all together. Like if workers feel displaced because of not having a permanent desk or office anymore- she presents solutions such as personalizing the things we bring with us everywhere like our computers. And Lindsey reframes the way we think about popular workplace concepts- instead of work/life balance. It is work life integration.

2. She recommends apps that also make it easier to implement her strategies. Like feedback apps to keep a continuous conversation going because some generations want feedback a lot more often than one annual review. 

3. The original research that Lindsey has done is what really sets this book apart. While she absolutely does interview the top thought leaders in the industry, and presents a ton of data,  The Remix is full of information that we have not read elsewhere because it is her original content.. from misperceptions about remote work, to the reality of whether ping pong tables and free lunch really work to retain employees in a tight job market. 

Who is this book for?

This book is for people who want a big picture look at the changes in the workplace in the last decade or so -along with specific solutions that they can implement in their own day to day work environment to just enjoy the time more and learn from other generations. 

Book #3

Book #3 is by Laura Gassner Otting and it is called Limitless. How to Ignore everybody, Carve Your own path and Live your Best life

This book is a bit woo woo self help book but in a good and literal way- trust me. It focuses on 4 functional elements to help us break through external and internal limits. 

Here’s what I liked about it:

1. It doesn’t so much tell you what you need to change in your life to be happy- rather, limitless focuses more on How you can figure it out for yourself. because we are all different and there isn’t a one size fits all. It gives you the framework. It’s up to each of us to determine our own personal version of success

2. As much as there is a cheerleader tone to this- it is balanced out by tough love. For example, being busy is not the same as getting results. So we need to have some honesty there- and that is something I personally have been struggling with recently. 

3. She is candid  about her challenges as a mompreneur. The author started her company with a 6 week old child. Why? Because that’s when an opportunity for a first client fell into her lap- so she seized the opportunity- and I think that is a great point- the best opportunities don’t always come when we are ready- but we can become ready very fast when they do come- often when we have the least amount of time. 

Who is this book for?

People who need someone to tell motivate them to achieve their potential. It’s like those of us who know we should eat healthy but need someone to write out the menu. Or want to work out but need a trainer to get us to the gym. Laura knows how to say things in a way that gets rid of the excuses and helps the reader get things done. 

Book #4

The Wealth Creator’s playbook- a guide to maximizing your return on  life and money by John Christianson. 

This is not a beginner investment book- and it speaks to a very specific demographic if we are being honest. People who have money and consider themselves wealth creators. So just go in knowing that. 

Here’s what I liked about it:

1. The author is not afraid to be honest about who his audience is and therefore comes across as uniquely authentic- he isn’t talking down- he is talking with a very specific segment of the population who don’t want to simply settle for being wealthy- but are looking for a more fulfilling life regardless of their bank account. 

2. It’s kind a of now what for people that have acquired a certain degree of financial success.. and really calls onus to evaluate why we spend such a high percentage of our time and effort focusing on the accumulation of wealth, and how our identity changes once we have it. 

3. While it is, as they say, a first world problem, the Wealth Creators Playbook does address the challenges that come with wealth including the isolation, relationship challenges, spiritual aspects of dealing with money. 

Who is this book for?

The book is clearly aimed at those who have accumulated money but are looking for guidance in dealing with the changes it has brought on- including assessing their values, how they deal with their kids and money, and the best way to be generous with their wealth. 

Episode Links:

• Blinkist - The app I’m loving right now. Please use our link to support the show and get a free trial.

• Sara Bliss’ Financial Grownup episode + Get your copy of Take The Leap

• Lindsey Pollak’s Financial Grownup episode + Get your copy of The Remix

• Laura Gassner Otting’s Financial Grownup episode + Get your copy of Limitless

• John Christianson’s Financial Grownup episode + Get your copy of The Wealth Creator’s Playbook

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Learn how to use cash in a crunch with Jason Hanson. His new book “Agent of Influence. How to use Spy Skills to Persuade Anyone, Sell Anything, and Build a Successful Business. 

In Jason's money story you will learn:

“There is no difference than a spy recruiting an asset to a business person trying to get a client or a customer and make a sale. The only difference is the risk involved.”

I was incredibly blessed to work for the agency from 2003 to 2010, and you learn that you always have cash on you. On one occasion, I had to bribe the police in a foreign country, and having good, hard American cash on you. Many of my associates have had to bribe the police, so that's important, gets you out of trouble, but also, you pay cash for everything. You don't want to leave paper trails that you may have been in a country, and plus, when you're trying to recruit an asset, paying cash looks good, meaning you always pick up the tab, and then they feel indebted to you, and it helps the recruiting process. So, I'm a fan of cold, hard cash, and I'm always amazed at people these days who never carry cash on them, even for emergencies.

Bobbi Rebell: Okay, but first of all, there are places that no longer take cash, just saying, and we're not all spies, Jason. So, for the skeptics out there who say, "Well, we're going to a digital world," so much interest in things like bitcoin, what do you say to them? Do you think cash will last forever, and how else does this tie in to financial success?

Jason Hanson: Well, absolutely, it will last forever. I mean, I'm not saying you have to spend it, meaning, I always have at least $300 in cash in my pocket, and it has gotten me out of some jams in life. So, you can use your American Express or whatever credit card 99% of the time, but if you ever get stranded or you're in a jam, you should always have it on you. Plus, I have it in my house, and I have a fireproof safe where I have at least one month's worth of cash in $20 bills in case my family has some kind of financial emergency.

Bobbi Rebell: Share with us a story, if you can elaborate more on one of these instances, because most of us, as I said, will not be spies and will not be bribing foreigners to get out of jams. Tell us more about one of those situations.

Jason Hanson: The story is, something goes wrong, and the police are now around you. I can't elaborate beyond that, but I can tell you how to bribe them. The magic words you say is if, for some reason, again, something goes wrong, an operation or whatever, and the police are around you. You play the dumb American, and you say very innocently, "Oh my gosh, Officer. I'm so sorry. I bet there was some kind of fine to pay. How do I pay that fine?" If they're corrupt, they're going to say, "Well, that fine is $100, $50, and you pay me now," which is what happened in my case. If they're not corrupt, they may say, "Well, there's a fine you pay at the courthouse." That's the beauty of it. You're not coming off as in you're whipping out a wad of cash saying, "Hey, buddy, take this." You're playing the stupid American of, "How do I pay that fine?"

The second story, my father and I love to go hiking together. About once a year, we try and do some big hike. I live near Zion and Bryce National Park, and I'm a huge fan of the outdoors. So, my dad set up this hike, and he was the one who planned it. I just show up with all my gear. Well, long story short is, the hike was not very well laid out and didn't have good signage. So, we ended up about seven miles from where we were supposed to end up to get our car to go home. It was very late at night. We had been hiking for a few days, and we were exhausted. So, my old man is not in the best of shape, so I left him on the side of the road and said, "I'm going to take off now, hiking this seven miles."

Well, what I should've told you earlier, as we were leaving for this hike, I pulled out my cash as usual and put it in my backpack. My dad made fun of me and said, "What do you think you're going to see? McDonald's in the middle of nowhere? Why are you taking this cash? Just leave it in the car," but I took my cash. Well, I'm hiking, exhausted, this seven miles on this middle of nowhere dirt road where I was sure I was never going to see anybody.

After a few miles, this truck comes rolling along. I wave him, flag him down, explain to him what happened and said, "Hey, you mind giving me a ride back to my car?" The guy kind of hems and haws and says, "Well, you know, it's a long drive back. That's several miles." I'm like, "No kidding, buddy. I'm the one on foot here." I pulled out $20. I said, "Well, what if I give you $20 to drive me the four miles back? Will you do it?" He said, "Yeah, sure, for $20, I'll absolutely do it." So, I pulled out $20, gave it to him. He took me back to my car, and I was able to get back to my dad a heck of a lot quicker than had I not had that cash on me. So, you just never know when you're going to need that money.

Bobbi Rebell: Cash is king, at the end of the day. I mean, it's easier. You couldn't really transfer a bitcoin to him.

Jason Hanson: Right. Again, I was in the middle of nowhere in a national park, thinking I was going to see nobody, and yeah. This guy wasn't going to take anything, but a good old American $20 bill.

In Jason’s money lesson you will learn:

“If I’m trying to close a deal I will research that person, their likes, their dislikes, their family, you know what they hate. So I will go in knowing everything. That way I have a very high likelihood of closing that customer.”

Jason Hanson: Well, as I said, I always like at least $300. I want at least $100 bill out of that. Have the rest in 20s, but have a $100 bill because in a serious jam, if you shove a $100 bill in somebody's face and say, "Take me to this location," or, "Let me out the back of your restaurant," I don't care who you are. If you got a $100 bill under your nose, you're going to take it, which is why it almost always works.

Bobbi Rebell: For the average person, that's a lot of cash. It's been okay so far, so people might be a little surprised to hear that much and to carry a $100 bill. A lot of places won't even take $100 bills.

Jason Hanson: I totally get that's a lot of cash. That's why I'm saying, you don't have to use it. You may have that same $300 in your wallet or purse for the next 10 years, but I'm a firm believer in insurance. It's the old cliché of, hey, if your house burns down, you're sure glad you have that insurance. If you get in a car accident, you're sure glad you have that insurance, even though you may never need it. Well, same thing. $300 doesn't take up much space. You may never, ever need it, but if you do trust me, you'll be glad you have it.

One time, we needed to get into a parking lot to get access to a car, and there was a guy there working, probably didn't make a whole lot of money, couple bucks an hour. It was a restricted area. We just walked up to him. We said, "Hey, we just need to check something out." You always have some legitimate cover story. "I realize this is restricted, but I promise we'll be back in 10 minutes, and here's $100 worth your time." Now, that's a week's worth of pay. That's a month's worth of pay, depending on where you are and what country, so the guy accepted it, and it worked, and we got in and took care of what we needed to take care of.

In Jason's everyday money tip you will learn:

“You’ve got to be always willing to learn from others. You’ve always got to be teachable.”

Checklists are everything. In the intelligence world, you prepare and you extremely prepare for every situation. You have checklists to make sure you have the right gear, you have spare batteries, you have your flashlight, you have your knife, whatever it may be. So now in the business world, I do the same thing. Whenever I am meeting with a client or I'm working with a client, I go through all the checklist. Did I ask him this question? Did I send him this report? Did I do this, this, and this? So, I run multiple businesses. If I didn't remember my checklists, I would forget things. It's the same thing as my money tip. I have all my expenses. Did I pay this? Did I save this 10% this month? Did I do X, Y, and Z? So, I'm a big believer in making life idiot-proof. That way, I can pull out a checklist and say, "Okay, yes, the $20,000 went here this month," or whatever amount it may be. That way, nothing falls through the cracks.

My Financial Grownup tips:

Financial grownup tip number one:

Jason's cash is for emergencies. So if you do choose to carry cash, like $300, including a $100 bill as he recommends, that is not your spending money. Personally, unless you're going to carry a little notebook and jot down how you spend cash, in terms of your everyday spending money, I prefer to pay for things digitally so there is a record, and you can see very easily the different categories where your money is going. The downside is that we do tend to spend more when we don't see the cash leaving our wallet, and of course, it's harder to set limits. So, it's something to balance what's most important to you. But for me, especially with my family of five, I like having the older kids on debit and credit cards so we can see the broader picture of where our family's money is going, but do what works for you.

Financial grownup tip number two:

Jason talks a lot about checklists. These can be done, literally, on a piece of paper, in notebooks, a pad of paper. I tend to sometimes do this with a pen and pencil, paper, whatever, before I go to sleep. Whatever is around, I just grab it. There is something about physically writing it down that makes me feel calmer at night and more motivated in the morning, but there is also a value in using apps, especially when you don't get something done. It can already go forward to continue until you get it done, basically. Also, it can have short-term, long-term, dates. There's so much functionality in these apps. I happen to use Evernote, but there are also a lot of checklist apps. I'm going to give you some examples, but really, there are probably thousands out there. Some examples include Todoist, which a lot of my friends use and enjoy. TickTick is also popular. It includes a Pomodoro timer, so that is a productivity strategy that allows you to work and set 25 minute increments. I would love more suggestions because this is not a strong area for me. So, please screen grab this episode and add your picks for the best checklist or productivity apps, and post it and make sure to tag me so I can thank you, and then, if it's okay with you, share your suggestions with the community.

Episode Links:

Blinkist - The app I’m loving right now. Please use our link to support the show and get a free trial.

Jason's website - www.SpyEscapeAndEvasion.com

Another of Jason’s website - www.CelebrityMethod.com

Jason's book Agent of Influence

Follow Jason!

• Facebook - @SpyEscape https://www.facebook.com/SpyEscape/

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Sara Bliss liked her career writing for prestigious magazines, but she loved being able to pay her bills and have the financial freedom she deserved for her hard work, even more. So she decided to write for clients who had the budgets to pay her more, and has never looked back. She also shares tips on how to level-up careers from her bestselling book "Take The Leap".

In Sara's money story you will learn:

“I hustled a lot and wrote for everyone, and when you need to make money that is actually a great career motivator.”

I started in the art world, and I realized, pretty quickly, it just wasn't for me. I felt like we were moving art from one Park Avenue apartment to another, and I just wasn't super psyched about how much art sold for, which is what you have to be focused on if you're in that world.

I was writing all the time, on the side, so I took a writing for magazines class at NYU at night. Then, I ended up getting hired at House Beautiful, as an assistant, and then, that led to a whole magazine writing career. A few years later, I started freelancing, and I wrote a couple books, and that really took off.

Bobbi Rebell - Let's go back and talk about the money situation. So, first of all, the money, when you're working in the art business, how does the money work there? What would be your path, at that point, as a desk assistant, working at the front of an auction house, doing all these other tasks? What was that picture like, and then, what was it like transitioning to being a writer, from a financial standpoint?

Well, the job at Christie's actually paid hourly, with no benefits. It was ridiculous. It was basically designed for people who have wealthy parents. I needed to make money, but then, I chose another career, where you don't make a ton of money, starting out, which was in magazines. But, I was salaried, and I had benefits, and I made a little bit more than I did at Christie's, so that was exciting.

Bobbi Rebell - Was that first job your dream job?

It wasn't. It was my dream job to be in magazines, but it wasn't to be writing about design. I wanted to be in women's magazines, but you get pigeonholed really early, even if you want to change your career. If you don't have stuff on your resume, that directly correlates to what you want to do, people just can't see it, even at a super young age, I think.

So, for me, that writing for magazines job, was kind of crucial to getting me there, but the stuff that I was writing and publishing, in small local papers, was about art and design, because I had that experience, so it made sense. So, even from my first job, I always wanted to leap, and keep leaping, so I've always had that mentality.

Bobbi Rebell - Let's talk about that. You were constantly trading up jobs and assignments. How did you get to a level where, financially, it was sustainable to be a writer?

I went freelance way sooner than I should have, in all honesty, because I got married, and my husband was in business school in Boston. We had plan to leave New York for a couple years, and I saw, from being on the editorial side, that actually, the freelancers did pretty well. At that time, a feature story for a magazine, averaged around $2,000. Then, I got a book assignment pretty early on. So, you can make a living. It wasn't a huge amount of money. It was definitely under six figures, but I hustled a lot, and wrote for everyone, and when you need to make money, that's actually a great career motivator.

I did well at my career, because I needed to make an income. It wasn't just like a fun, hobby job for me, it was a serious career, but then, in 2008, the financial crisis really ended up affecting my industry. That, combined with the advent of the internet, has really killed magazines, and also has really devalued my work as a writer.

Bobbi Rebell - So now, how have you adjusted and pivoted, to maintain financial viability?

The key for me, was I realized early on, that ... or pretty quickly into this, that a lot of the brands I wrote about, they started wanting branded content. They wanted to create their own in-house magazines, or their own online blogs. They wanted copy that sounded really enticing and cool, and the way it would in a magazine, if a editorial writer was writing about it. So, I jumped onboard with that bandwagon, and I've worked for some amazing clients. I've worked for Bobbi Brown and Estee Lauder, and Erin, and Rosebud Hotels. I've done all that, and it's wonderful, because the brands pay a lot better than editorial now.

Editorial now, if you're writing on the internet, you can get, sometimes, your pay based on your traffic, which is ridiculous. Sometimes, you're paid based on assignment, and that's anywhere from 50-$250 for an editorial online assignment. It pays a little better if you write for the magazines, but those assignments are less and less and less. So, branding has been the key, for me, to financial viability, in this career.

In Sara’s money lesson you will learn:

“I did well at my career because I needed to make an income.”

I think the lesson is, you really need to see the direction your industry is going. I really saw, pretty quickly, that magazines were shrinking, and that opportunities were less and less. I can pretty much write for any editorial outlet, but if I want to have a career, and be financially successful, I had to really lessen the editorial side, and up the branding side. I'm actually okay with that. I love the branding work that I do. I'm very happy that I can make money from it, and that I can add value. It allows me, to then, take on projects that I really love, and think need to be out in the world, like Take the Leap.

In Sara's everyday money tip you will learn:

“70% of the people in my book are making more money at their new careers than they were at their previous careers.”

I am a bit of a cheapskate. I hate spending money on things that don't matter. When we go out to lunch or breakfast, or a bite with our kids, we always have the kids order water. I hate it when they want to order like mango smoothies, that cost like $10 each, and all that adds up. And the-

Bobbi Rebell - Yeah. They're not necessarily ... Mango smoothies are not really bad for you, but they are sugary. Water is better, I would argue.

Yeah. It's like soda and apple juice, and of all, it's just so expensive and silly. The next step that we're supposed to do, that I read about in a magazine, was to put that money, that you would save on the drinks, into a savings account for your kids, and then they can see the benefit of making those kind of small choices, and how quickly they add up.

Bobbi - I like that. You're taking it to the next level, so they're making the commitment.

In My Take you will learn:

Financial Grownup Tip Number One - I'm going to reveal something, that I don't actually talk about directly on this show, but I think you guys should really understand how money works, in a lot of somewhat creative industries. I did what Sara did, only for on-camera work. I looked at the time involved, and the pay tied to working in editorial content, on-camera work for a corporation, and I made a career pivot, to doing more working in partnerships with brands.

Not only does it pay more, I truly love the work. So, think about what you do now, and if there is a different kind of employer, or a different kind of client, that will have the financial resources to pay you more, for the work that you already love to do.

Financial Grownup Tip Number Two - I want to add to what Sara said about learning a new craft, and being real about what it takes. For example, when I decided to talk more about personal finances, as opposed to the stock market and economic news that I covered as a journalist, before writing my book, I decided to become a Certified Financial Planner. It was so challenging, guys. Tears of exhaustion and frustration, were involved on a regular basis, but I did it, so I could make a career transition, with the street cred that I wanted.

I encourage and support all of you to do the same in your ventures. Sara's mantra is, "Begin anyhow." You are ready now. This is the time to take control. Please be in touch. Let me know what you are doing to level up your career, and the money you earn.

Episode Links:

Blinkist - The app I’m loving right now. Please use our link to support the show and get a free trial.

Sara’s website - www.SaraBliss.com

Sara’s Book Take the Leap

Barbara Corcoran’s Financial Grownup episode

Christina Alger’s Financial Grownup episode

Follow Sara!

• Instagram - @SaraBlissNYC

• Twitter - @SaraBlissNYC

• LinkedIn

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Jen Hemphill and her husband believe in supporting family, but when the author of Her Money Matters, and the host of the podcast of the same name, was asked to lend money to a relative, she realized it would come at a cost to her own financial well being. 

In Jen’s money story you will learn:

Jen Hemphill: The first time this came up was when we were first married, so this was almost, we'll be married almost 18 years, so this was our first year in our marriage. We're a military family, we were stationed in Clovis Air Force Base in New Mexico.


We were really still trying to get to know each other, all the newlywed stuff. He got a call from my brother-in-law, and he, my brother-in-law apparently had hit a financial hiccup, and he reached out to his brother for help. Now, I grew up in a household that was very giving. My parents literally grew up in Columbia, and they always helped people. There was always people that would stay at our home, with their family, or some friends. My parents were always givers, even when they didn't have to give.

I saw that a lot growing up. I knew the financial struggles that they dealt with.

Bobbi Rebell: Were they dealing with financial struggles because they gave more than they could afford?

Jen Hemphill: I don't think it was that. That might have been a component, but not all of the components. Right? But it was partial, because I saw them giving, and giving, but they were still trying to get their money stuff together. Right? I saw a lot of that. When I met my husband, one of the things that I love about him is his big heart. He is definitely a giver. He's also a spender.

Bobbi Rebell: Are you the saver to a spender, by the way?

Jen Hemphill: I'm also a saver.

When my brother-in-law reached out to him, we had the conversation, granted again, we were newlyweds. We were trying to figure this thing out, and I can't remember the exact $1.00 amount, but it was more than $500.00.

Bobbi Rebell: Do you know what kind of situation it was? Was it like a medical operation? Was it a business situation?

Jen Hemphill: It was behind on bills, collections. Those type of things.

Bobbi Rebell: Your husband wanted to give him a loan, not a gift, a loan?

Jen Hemphill: Well, he told me a loan, but I knew him. He's a giver. He's not going to expect it back. Where I was more, in my mind, a lender. If you're asking us to lend you money, I'm like, “Okay. You're going to pay us back.” We had debt. We had things that we needed to pay for. Things that we needed to purchase. Literally, at that time we just had our checking account, and our savings account and literally whatever savings went into our savings account, so it was the emergency account, it was when we overspent, it was for big purchases, so everything that was needed that wasn't in our checking account came from the emergency fund. It literally got depleted fast, and it also diminished our abilities to have that extra money to pay the debt that we had. Right? It was a very conflicting time. We had this conversation-

We lent him the money, or actually gave him the money, and then never saw it back.

In Jen’s money lesson you will learn:

What we've done is, we included this in our budget, so we set some money aside in a different account, and whenever a family member needs help, we just look at what's in that account, so that way it doesn't really disrupt what we're trying to do financially, and the goals that we're trying to achieve. There's a designated amount that goes in there every month, and currently has just been to help grand mom with some bills, and that's what we work with.

Bobbi Rebell: It sounds like you've basically come to terms with you're just going to gift it.

Jen Hemphill: Yes, because then emotionally we don’t get upset, “Oh, my gosh, we said we were going to lend it, we never got it back,” so I've learned and grownup.

Over the years to really, when it comes to family, and friends, and when it deals with money, it's just a gift.

In Jen’s money tip you will learn:

Basically, my money tip is, what we tend to do, let's say we're at the grocery store, and maybe we have some coupons, always strike up a sale, and we're winning. We celebrate, “Yes. I've saved X amount this trip,” but what's important here is, yes, we can celebrate the $20.00, or $10.00, whatever that amount is that we saved, but what are we going to do with that money? Because we're missing out if we're just celebrating it, that we saved that money, but we're not doing anything with it.

Literally, we have the bank up on our phone. Right? And with so many people having smart phones, you can download your bank app, and whatever that amount of money that you save, transfer it to your savings, or transfer it to pay off some debt. Whatever you deem is best in your situation. But doing that versus just leaving it in there, you know it disappears. That money doesn't have a job, if you will, it just disappears. We've seen it time and again. I know I've experienced it, I'm sure you Bobbi have experienced it yourself.

A little bit about Jen’s book:

The book, oh, my goodness. The subtitle of the book is, The Missing Truths From Traditional Money Advice, so when we think of traditional money advice, we think about, we really hear, “Save more, spend less, and get out of debt,” but I know from my own experience, I had the financial books, I've read those financial books, I applied what the experts told me, and I was still finding myself stuck. In the book, I really share the lessons that I learned, and what I found out that really kept me stuck after doing all the things right.

In my take you will learn:

Jen's story was a reminder that family really can be everything, however you define family. We should bend over backwards to help out the people that we care about in our lives. In Jen's case even though her brother-in-law did not pay back that loan, as time went on the asks for financial help from family did go down.

Financial Grownup tip number one:

Remember it's hard for people to ask you for help, so factor that in when deciding what to do when someone comes to you asking for help. If you are able to help them with their financial troubles, it's usually a better idea to just give them money. If you lend them money, it becomes yet another thing that they need to pay back in a very stressful time. Of course, it can also put stress on your relationship with them. They might avoid you. They might feel like you're judging them, if they buy something. It's better to just keep it clean, give them the money. You know what? Someday you may be in a position where you need their help, and they'll be there for you.

Financial Grownup tip number two:

Jen talked about compartmentalizing money. Setting funds aside in different accounts for different purposes. This can be a great way to deliberately save for certain things like a slush fund for relatives that need help. Another thing that I have found can make a lot of sense to do is to put a certain amount of money, or allocate a certain amount of money, maybe on an annual basis to support friends, charities, causes that they care about.

That way when people ask for you to support whatever they're involved in, it might be a charity run, or some other fundraising effort, a benefit, you can take the money out of that fund, and if at some point in the year, I mean, you got to be real, here, the funds could run out, you can tell them, “Look, I've completed my giving for the year, but I will send a donation in January.” People understand. Your resources are not unlimited even if your heart is.

 

EPISODE LINKS

Get Jen’s book Her Money Matters

Jen’s website - www.JenHemphill.com

Follow Jen!

Twitter - @jenhemphilll

Instagram - @jenhemphill

Facebook - @Jennifer.Hemphill

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.