Serial entrepreneur Lindsey Holden, who is the CEO and Co-Founder of the personal finance app The Long Game, literally played the long game when she spent 5 years living in her family’s veterinary office, to pay off her student loans and build a solid financial foundation. 

In Lindsay’s money story you will learn:

-Why she lived at her family’s veterinary office for 5 years

-Some of the unique experiences she had and what, if anything she would do differently

-How to come up with creative solutions to financial problems

-Tips on how to pay off student debt

In Lindsay’s money lesson you will learn:

-How to stick to your convictions and deflect judgement when making personal money decisions

-Why Lindsay considers herself a minimalist spender

In Lindsay’s everyday money tip you will learn:

-How to leverage coupon codes using Google ads to get discounts on services like Uber and more.

In My Take you will learn:

-How using gamification can motivate you to save and encourage better money habits

-How to get the most out of a rewards programs

Bobbi and Lindsay also talk about:

-How Lindsay’s app The Long Game works

-Lindsay’s experiences as a serial entrepreneur

EPISODE LINKS

Uber

Google Adwords

Cryptocurrency

https://www.longgame.co/ 

Follow Lindsay!

Twitter @linzor1

Linked In @LindsayHolden

Follow Long Game 

Twitter: @LongGame

Instagram: @LongGameSavings

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Transcription

Lindsey Holden:
It's kind of like a sitcom story, right? You're like, "Yeah, I'm actually living at a veterinarian office," which is really weird and also kind of hilarious for your dating life.

Bobbi Rebell:
You're listening to Financial Grownup with me, certified financial planner, Bobbi Rebell, author of How to Be a Financial Grownup. You know what, being a grownup is really hard, especially when it comes to money. But it's okay, we're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson. And then my take on how you can make it your own. We got this.

Bobbi Rebell:
Hey, Financial Grownup friends, hope that little teaser at the top got you curious. This story is one-of-a-kind. And it makes you think, what would you do to get yourself on solid financial footing if you had debt coming out of school? How far would you go? And for how long? And would you care what people thought?

Bobbi Rebell:
Welcome to everyone, and thank you for spending time with us. We keep it short here, around 15 minutes, flex time for podcasts. If you find value, the only payment that we ask is that you share it with friends, the ones you care about, the ones you want to live a richer life.

Bobbi Rebell:
Now to our guest, Lindsey Holden. She is the CEO and founder of Long Game, which is a personal app that uses games and rewards to incentivize financial habits. All of us could use a little extra motivation. And Lindsey was certainly motivated to get her financial life in order. Great story, my friends. Here is Lindsey Holden.

Bobbi Rebell:
Hey Lindsey Holden, you're a Financial Grownup, welcome to the podcast.

Lindsey Holden:
Thank you so much.

Bobbi Rebell:
Congratulations on the Long Game. You're certainly in it for the long haul. This is not even your first company.

Lindsey Holden:
Yeah, we built a financial app, so we're an FDIC insured savings account. That have games on top, and you can win up to a million dollars on our app for saving your own money.

Bobbi Rebell:
That's awesome. Let's talk about your money story, because that has to do with building a base to now have the kind of success that you're seeing. You kind of took a step back at one point, to make sure you have that firm foundation, and it had to do with sharing a bathroom with 40 people for about five years? Am I getting that right?

Lindsey Holden:
Yes you are. Let me tell you a little more about that. After leaving college, I had a graduate degree. I had also, major student loans, like a lot of people today. And, I had a job offer in San Francisco, which is a very expensive place to live, and my finances are tight. My father owns a veterinary hospital in San Francisco. So I decided to move into a veterinary hospital, in a room in the back, where I did share a bathroom with 40 people.

Bobbi Rebell:
Explain more. How exactly did that work? Were there 40 people living there?

Lindsey Holden:
No.

Bobbi Rebell:
I didn't think so.

Lindsey Holden:
It was a place of work. Essentially, my bathroom was also shared by the people that work there. And there're specific hours, obviously, where it was much more comfortable to take a shower or whatever it was. But it was kind of a silly thing, but it was a really long period of my life. I had lived there from, I'm embarrassed to say, five years, to pay off my student loans, and get a good start on my career. But there're a lot of silly little things, when you're there. Because you end up being part of a community in the place that you live.

Bobbi Rebell:
So, like what?

Lindsey Holden:
I lived in a room in the back of the hospital, and we had a mouse infestation. Mice, they moved into my room. I was like, "Well, we have so many cats here." So I went downstairs and basically said, "Hey, can I borrow a cat for a minute?" And they're obviously like, "No, you cannot. You cannot take a cat."

Bobbi Rebell:
I thought they were going to say yes.

Lindsey Holden:
I know, me too. There's like a boarding cat, that wants to do some work here.

Bobbi Rebell:
But you actually accomplished quite a bit, because you did pay off your student loans.

Lindsey Holden:
Exactly, yeah. There's a lot of expectations around starting your career, and having this life that you've always imagined. I think it's really important to be practical, and not to be afraid to have creative solutions, and just develop the foundation that you need to build a life that you want.

Bobbi Rebell:
What are the specific things you did, besides not paying rent, to pay off those loans, and form that foundation? So you could go and be an entrepreneur?

Lindsey Holden:
Paying off loans is absolutely huge. Most people today, that are graduating, have student loans, about $38,000 on average. So, to build a lifestyle that you're living well within your means, when you get that first job, is just really important.

Bobbi Rebell:
What are the specific things that you did? So you lived rent-free. Were you changing the kinds of foods that you ate? Did you go out less with your friends? What other things helped you achieve that goal?

Lindsey Holden:
I'm kind of a minimalist when it comes to things, so I wasn't spending too much on extra things, and trying to really optimize my life in that way. I think that's basically a mindset and an attitude that you can get in, that's really helpful.

Bobbi Rebell:
So what is the takeaway lesson for our listeners?

Lindsey Holden:
The takeaway is that maybe it's not cool to move in with your parents or whatever, but don't let shame be the driver in this. I think it's ridiculous. The way to really live a cool life is to be an individual, and be responsible for the financial life that you want to live.

Bobbi Rebell:
Did you ever get criticized? Or did you feel like people judged you?

Lindsey Holden:
Not criticized, but it's like a sitcom story, right? You're like, "Yeah, I'm actually living at a veterinarian office," which is really weird and also kind of hilarious for your dating life, as you can imagine. But I just owned it because it was something that, I really care about building the foundation that you need to have the career that you want. And the people that love you, really start to think that's cool too.

Lindsey Holden:
I've had flowers delivered to the front desk there, before. So all the people that work there, just knew my social life.

Bobbi Rebell:
All right, let's talk about your every day money tip. You have one of the most creative ways I have ever heard of, to really leverage reward codes.

Lindsey Holden:
This one's fun. You know, there're a lot of referral programs out there. When you're playing on the internet a lot, you find creative ways to use these. And one of the things that I did when I was living at veterinary hospital was to run Google AdWords against my Uber code. This can be done with any other referral program, but essentially, the link that you're using is your referral link. And then, you're able to get the money from the referral, which ended up being credits for Uber. It was just a fantastic way to get some free rides around the city.

Bobbi Rebell:
All right, let's talk about the Long Game. So, as I mentioned earlier, this is not your very first venture. You're an experienced entrepreneur. Tell us more about the Long Game.

Lindsey Holden:
Like I said, Long Game is a gamified financial app. We're trying to make banking into a wonderful, joyous experience. And we do that through use of games. A lot of those games are games of chance, where you can win up to a million dollars. But you can also win cryptocurrency in our app. We're always talking to our users and finding out what rewards they want to see in our app. And then using those to help people build a financial foundation that they need.

Bobbi Rebell:
So specifically, how does it work?

Lindsey Holden:
So you download an app, where Long Game, obviously on Google Play and the App Store. You get a FDIC insured savings account. Then, as you save in that savings account, we reward you with games. And you can choose which game you'd like to play. Some of our games are instant win, some of them are a weekly drawing. But they're all giving you a chance where you can win cash. And, the more you save, the more games you can play.

Bobbi Rebell:
How did you come up with this?

Lindsey Holden:
It came from an idea that's called Prize-Linked Savings. It's usually run by financial institutions, or governments, actually, for bonds. But, it's offline, you basically deposit in an account, and there's a monthly raffle, generally. So we've taken that idea, and brought it into an app form, and made it much more engaging and accessible.

Bobbi Rebell:
And tell us more about the future. I know you're always coming up with new games. What can we expect to see next?

Lindsey Holden:
Not only are we coming up with new games, new rewards, all the time, new characters in our app. We're also adding financial products. So, Long Game hopes to be the financial hub that can help you with all your financial needs, in a rewarded way. So you can imagine us later, online banking, letting you pay down your loans, and that sort of thing. And then giving you rewards for completing those actions.

Bobbi Rebell:
What's the biggest prize that anyone has won?

Lindsey Holden:
It's a thousand dollars.

Bobbi Rebell:
A thousand dollars is the most you've given away?

Lindsey Holden:
A lot of people have won a thousand dollars, actually. We've given away over a hundred thousand dollars to-date.

Bobbi Rebell:
Awesome, great. Tell us where people can find out more about you and about the Long Game.

Lindsey Holden:
You can find out more about us on LongGame.co. You can download Long Game in the Google Play store, and the App Store.

Bobbi Rebell:
And, to follow you on all your socials?

Lindsey Holden:
On Twitter, I'm @linzor1. And you can find me, Lindsey Holden on the rest of them.

Bobbi Rebell:
Awesome. Thank you so much Lindsey. This was amazing.

Lindsey Holden:
Thank you so much.

Bobbi Rebell:
Wow, that was a genius money tip there. Super original for sure. DM me if you try it, and let me know how it goes.

Bobbi Rebell:
Financial Grownup tip number one. Apps that use gamification to motivate you to adopt better financial habits, are always a good thing. In addition to, of course, checking out the Long Game, some other popular ones are Beeminder. It forces users to make a commitment to a financial goal, and to hit milestones. Now, if you don't hit them, you have to make a payment to Beeminder. Obviously, you can fake out the system, but, if you go with it, it might be just painful enough to make a difference.

Bobbi Rebell:
Another one that's a little different, is Fortune City. Along with bookkeeping and so on, to check expenses, the app has a simulation game to build and grow your own city, so it keeps it interesting. Other more traditional apps that make paying more attention to your money, more fun, and help you achieve savings goals for example, include Acorns, Stash, You Need a Budget, Thrive, and Qapital, that is, Qapital with a Q. I'm going to leave more info in the show notes, which can be found at bobbirebell.com/podcasts/lindseyholden.

Bobbi Rebell:
Financial Grownup tip number two. Lindsey talked about sharing her Uber code through Google AdWords. We all get codes all the time. Make sure if you love a product that you use, and you recommend it to a friend, you tell them, give them your code, ask them to use your code, if they try the product. And it's fine to say, "I'll get a bonus," because almost every case, they get something too. And even if they don't, friends want to see you rewarded. So don't be shy about it.

Bobbi Rebell:
And every time you sign up something new, don't forget to use a friend's code, that they can share with you. So if you know a friend uses a service, or goes to a certain exercise place, or buys a certain product, ask them, "Do you have a reward code that you can give me, because I might sign up for that as well." Just think for a moment, who you know that uses that product or service, pay forward.

Bobbi Rebell:
And with that, I want to thank all of you for sharing your time. DM me, let me know your favorite gamification apps. On Twitter, I am @bobbirebell. On Instagram, at bobbirebell1. More about the podcast, at bobbirebell.com/financialgrownuppodcast. And did I mention, my book, How to Be a Financial Grownup is now out in paperback. I'd love it if you pick up a copy, and maybe one for a friend.

Bobbi Rebell:
Thanks, to the Long Game's Lindsey Holden, for helping us all get one step closer to being financial grownups.

Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart, and is a BRK Media production.

Entrepreneur Melissa Clark had a lot going on- too much. Even she was confused. She was a wellness practitioner, creating content on many platforms including local tv, podcasting, video and books, including a children’s book, as well as coaching and speaking businesses focused on women’s empowerment. But letting go and narrower her focus was a challenge. 

In Melissa’s money story you will learn:

-How Melissa started a business based on her passion for Reiki and wellness

-How the business was evolving in unexpected ways

-The difficult choice she had to make to pare back parts of the business in order to build up the ones that were resonating with her audience

In Melissa’s money lesson you will learn:

-How Melissa prioritized her business growth

-The criteria she used to focus her energy on certain parts of her business

-How she got it all done while working a full-time job!!

In Melissa’s every day money tip you will learn:

-How to self-publish a book for free or without upfront costs

-The things you might want to pay for

-Specifically how Melissa used Create Space

-The advantages of print on demand, especially for special occasions

-Whether you should consider producing an audio guide

-How digital guides can be a great option to save costs

Bobbi and Melissa also talk about

-The She Shift brand and her book

-Melissa’s new partnerships with women’s organizations

-Melissa’s speaking business and her podcast

In My Take you will learn:

-How to pivot your business to focus on the areas that are resonating with your audience

-They key sign it doesn’t make sense to other people- is when they tell you they are confused

-The importance of consistency in brand building

-The difference between procrastinating and taking the right amount of time for a project aka not putting something out there before it is ready. 

Episode Links

Learn More about The She Shift TheSheShift.com

Follow Melissa and the She Shift!

Facebook TheSheShift

Twitter @thesheshift

Instagram @thesheshift

LinkedIn :Melissa Clark

Create Space

 

Entrepreneur Melissa Clark had a lot going on- too much. In this Financial Grownup podcast episode we discuss how Melissa prioritized her business growth and the criteria she used to focus her energy on certain parts of her business. #Rebranding #FinancialGrownup #RebrandSmallBusiness #Author

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Transcription

Melissa Clark:
Reiki was something that really helped me in my own life, so I was very passionate about helping other people. It was growing slowly. Trying to figure out how to tie everything in together, that was actually a little bit of a challenge because people knew that I was doing all of these things, but they weren't related so much.

Bobbi Rebell:
You're listening to Financial Grownup with me, Certified Financial Planner, Bobbi Rebell, author of "How to Be a Financial Grownup". And you know what? Being a grownup is really hard, especially when it comes to money, but it's okay. We're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:
Hey, Financial Grownup friends, this is an episode that makes me really proud of our guest. She is Melissa Clark, and her relatively new brand is The She Shift. More on that in a sec. Not long ago, Melissa thought she was building a wellness business as a Reiki practitioner under the brand The Wholistic Package. The brand clarity was an issue because she had so much going on. She had a children's book, she was working as a speaker, she was hosting a local TV show, she had a line of inspirational apparel, and a book on women and ambition, and videos, and lots of content. So much content. And this was also, by the way, her side hustle.

Bobbi Rebell:
Before we get to her story, quick welcome to our newest listeners and welcome back to our regulars. We are all busy, so we try to keep the podcast here to what we call flex time. The episodes are around fifteen minutes, but if you have a little more time, stack them together, binge, whatever you want to call it. It is about making it work for you. Make sure to subscribe, and you will get three a week. Go into settings and just confirm that you are on auto-download so you don't miss any, and if you still have a second, take a screenshot of the episode on your phone if that's where you're listening to it, and please share it on your social media channels. Help us to spread the word.

Bobbi Rebell:
Okay, let's get to Melissa Clark. Brave interview here because Melissa basically admits after I kind of confront her that yes, she had a bunch of different product lines and content going on that she could sort of justify as related, but her audience, well, a lot of the time, they were confused, I was confused, but she's got it together now. So this is a story of how she dropped what wasn't working and built up what was, and no, it did not happen overnight. This lady works a lot. Here is The She Shift's Melissa Clark.

Bobbi Rebell:
Hey, Melissa Clark, you're a financial grownup, welcome to the podcast.

Melissa Clark:
Hi, Bobbi. Thanks so much for having me.

Bobbi Rebell:
Congratulations on the continued growth of your relatively new platform. We're going to talk about that. She Shift, which is not only a website, a blog, it's also a book, it's also a podcast, and it is growing. You're also a speaker. And it's all about empowering women.

Melissa Clark:
Yes, very much so. And I'm very excited to have launched that last year and all of the amazing things, as you said, under that umbrella.

Bobbi Rebell:
And it's not just a launch of that, it was actually a shift in and of itself. It was a rebrand. You made some tough decisions and had to let some things go. Tell us your money story about this rebrand and pivoting of what you were doing in your whole business

Melissa Clark:
A few years ago, I started as a wellness practitioner, a Reiki practitioner, and my business at the time was called The Wholistic Package, and in that time, I was working on wellness, I was also in the writing process. Things were shifting for myself during the past few years, and so far as working more with women through a local television show that I had in my community, through a line of inspirational apparel that I was working on, and then my book came about, and I really decided at one point that it was the right time to shift everything for myself and shift everything under one umbrella and under one brand, because for me, it really made sense to have everything under one brand that focused on women and women empowerment, and each item that I have, or service that I have, is something different, but everything has the same mission.

Melissa Clark:
I really had to almost start from scratch and create content and figure out how to change my platform, my website, my logo. So everything under The She Shift, I essentially had to start over and start from scratch and create. I basically put my head down for ten months and worked on my book and worked on my consulting packages and worked on all of the content that was going to be under that brand, and I had to figure out really what direction and where I saw that in the bigger picture. So in 2016, I started to transition with the book, and it was actually October of last year where I focused more on that specific content, and about six weeks ago, I launched every piece of content and every facet and aspect of The She Shift.

Bobbi Rebell:
Was it hard, or what did it feel like to let go of your old platform?

Melissa Clark:
As a wellness practitioner, that was something ... Reiki was something that really helped me in my own life, so I was very passionate about helping other people. It was growing slowly, but all of the other things I was working on, I published a children's book in 2015, and I was working on the inspirational apparel that I have for women. So I was kind of doing all of these different things and trying to figure out how to tie everything in together. That was actually a little bit of a challenge because people knew that I was doing all of these things, but they weren't related so much. So they were ... I was trying to make everything about our mind, body, and spirit, and improving ourselves and our well-being. But, you know, everything had a little bit of a different theme, so-

Bobbi Rebell:
It almost sounds like it was confusing to your audience.

Melissa Clark:
At points, I did get some feedback that people knew the separate pieces of what I was doing, but sometimes, they weren't quite sure either. So it was a time when I had to reevaluate what I was working on and how I could get all of these things under one umbrella because I was so passionate about working on the consulting side, and the speaking side, and my writing, and doing all of these things, but I realized at the end of the day that everything had the same message and it was the same mission, so I could then put it under the same. So it did take a little bit for me to let go of the other side of it.

Bobbi Rebell:
Were you running multiple social media accounts for each of these brands at the time?

Melissa Clark:
I was working on The Wholistic Package, and I then switched over. I actually had to create a brand new Facebook account. At the time, I had several hundred followers through my old business, but because I had to change the mission of the business, I had to start a new account with that, and then I ended up starting at that time, I went into the Instagram, and the Twitter, and the LinkedIn, and that's when I really started creating more content and trying to be more consistent with the social media. I've been working with the content a lot more these days because there's so much content to work with, and I do everything from videos to my podcast to different writing pieces, and I really try to keep up on all of that, but everything is under the same mission and theme now, so now I have a lot of content to work with.

Bobbi Rebell:
So what is the lesson for our listeners from your story? I mean, it's hard to say goodbye to a brand that you created, that you put so much into. So much of your love, and so much money, time, and resources.

Melissa Clark:
Sure, so shedding that piece, which seemed to be maybe a little difficult at the time, it really brought me to where I am today, and I organically followed my path I say, because I know that this is where I'm meant to be and what I'm meant to be doing, so the lesson is sometimes you may be working on something at one point in your life, and that could change. I mean, even in the business that I have now, you never know. I always say I do think about where it's going to be five years from now, but I do take everything day by day because you really don't know where things are going to go or what opportunities are going to present themselves in your life.

Bobbi Rebell:
For your everyday money tip, you are a self-published author. This is a world I don't know that much about, but you have some brilliant advice for people that don't want to have to front any money. I didn't know this. You can pretty much at least publish, obviously there's things coming up to publishing, but you can publish almost for free, especially, this is great, not only for people that want to publish for professional reasons, but maybe you just want to publish a few for a family member, for a special occasion, for a friend's wedding, make a little mini-book or something. Tell us.

Melissa Clark:
Sure. So with my personal experience for my children's book and for my book for women in business, I've used Create Space, which I started with Create Space in 2015 is when my children's book came out. So at that time, I wrote the printed book and I had a Kindle version. And for my book for women in business, "The She Shift", I have it in a paperback, and what I love about self-publishing is that you go onto their website, you can either do it yourself or you can work with a designer and have them upload the file, and it's print on demand. So really, if you don't want to spend a lot of money for a large quantity of books up front, and let's say you plan on doing an event, a table event, or you want to buy some copies for your family, you can go in and you can select how many you'd like, and it's a print on demand. So there's not a lot of up front coasts regarding the printing of the book, and it really, I think, helps a lot of authors to save some costs in that way.

Bobbi Rebell:
And also, you said you could do audio and Kindle as well, or electronic, it doesn't have to be Kindle.

Melissa Clark:
Sure, so you can do an ebook, and also now, a lot of authors are doing audio guides on Audible or through different platforms. My own audio guides, I actually recorded them myself and they're on my website. So you can do either, which that also can save costs because it's a digital file, so they're really becoming popular as well now, especially the audio guides, so it's another way for authors to save a little bit on the printing and designing costs.

Bobbi Rebell:
I love that. All right, let's talk about The She Shift a little bit more. You mentioned you don't know where it will be in five years. Let's talk about the next five months, the rest of 2018. What's on the agenda?

Melissa Clark:
Thank you. So right now, I'm focusing on my book launch, which is on Amazon, and then consulting, speaking, and other opportunities, and I have some speaking engagements scheduled, and I'm also partnering with some women's organizations, so I'm continuing to do those things, and I really look forward to the next six months to really seeing what's going to happen and connecting with more amazing women.

Bobbi Rebell:
All right, where can everyone find out more about you and The She Shift?

Melissa Clark:
Sure. TheSheShift.com, or I'm on Facebook, LinkedIn, and Twitter, and Instagram. LinkedIn, I'm under Melissa Clark, and the others, it's under The She Shift.

Bobbi Rebell:
Melissa, this was wonderful. Thank you so much.

Melissa Clark:
Thank you so much, Bobbi.

Bobbi Rebell:
Hey everyone, here's my take on Melissa's story. Financial grownup tip number one, your business has to make sense to other people. If you have to constantly explain how the parts fit together, they don't. And it's okay to drop products that used to work with your brand, but no longer do. It's also okay to drop a brand completely, as Melissa basically did with The Wholistic Package. And it was hard. She had put a lot into it and she loved it. But to focus on her She Shift business, she had to make some hard choices. Saying goodbye to something so much went into to make time in your day and in your mind to build up something that's better ultimately is hard, but worth it.

Bobbi Rebell:
Financial grownup tip number two, take the time. Melissa talked about this revamp going back a couple of years. A lot of that was that her day job took up a lot of her time. That's okay. So she was realistic about what it would take to get this done. Doing something methodically and carefully is not the same as procrastinating, and during that time, she was building up different parts of it to be a more cohesive brand. Being deliberate in your plans and how you allocate resources is a very financial grownup thing to do.

Bobbi Rebell:
Thanks to all of you for supporting the show. I want to hear about your grownup money and business experiences. I love hearing from you and getting all kinds of feedback. On Instagram, I am @BobbiRebell1, on Twitter @BobbiRebell, and on Facebook at BobbiRebell. For the show notes, go to BobbiRebell.com/podcast/MelissaClark, and all of the show notes follow the same pattern in that the last segment is just the guest's name. So we keep it really simple, you don't have to worry about what number it was, just know the guest's name and it's BobbiRebell.com/podcast/the guest's name. And while you're there, sign up for our new [inaudible 00:13:59], we're going to get it going again this fall. Looking forward to some great content there.

Bobbi Rebell:
Thank you to Melissa Clark for your candor and for such a real discussion about the challenges of being an entrepreneur, and just being a grownup, figuring out who you are and what works, and for helping all of us get one step closer to being financial grownups.

Startup guru Courtney Reum credits family dinners and the lessons served with helping to create the foundation of his business success. Along with his brother, he has not only built and sold his own venture (Veev) and written a best seller “Shortcut Your Startup”, but is now also mentoring and supporting a new generation of entrepreneurs and brands. 

 

In Courtney’s money  story you will learn:

-The importance of family dinners in forming Courtney’s values

-The financial values Courtney and his brother learned from their parents

-Courtney’s confession about his teenage self

-How it helped Courtney learn about financial priorities and resource allocation

-Why Courtney references Jane Fonda and Jazzercise when talking about nutrition

-Courtney’s love of Sushi on Sundays

In Courtney’s money lesson you will learn:

-How his parents shared meals in order to stretch their dinners out budget

-The one key thing Courtney’s dad did when the bill came that can save you money

-Advice on how to figure out the right amount to tip when eating out

-The importance of sticking to old fashioned values even though technology dominates

-Little known facts about how phone numbers were created

In Courtney’s every day money tip you will learn:

-Courtney’s advice about carrying cash in a digital world

-Why $100 is the magic number for his emergency stash when traveling

Bobbi and Courtney also talk about

-How M13 began after the brothers sold Veev

-Why Courtney believes we are living in the golden age of creating brands

-Courtney’s angel investments and his take on consumer tech brands

-Why he believes all brands need to be media and tech companies

-What the M13 playbook is and how it works

-Courtney’s book with his brother, “Shortcut your Startup” 

-The importance of realizing “Time is the new Money"

In My Take you will learn

-How eating together as a family has been shown to increase the odds of success for kids

-Why checking the bill at restaurants often leads to corrections- in your favor

EPISODE LINKS:

Follow Courtney!!

Instagram @CourtneyReum And his insta with his brother Carter @ReumBrothers

Twitter @courtneyreum @M13company

Linkedin Courtney Reum

 

Learn more about M13 at m13.co

 

Read Courtney’s book “Shortcut your Startup” !

 

Learn more about the spirits brand they built and sold: Veev !

 

Learn more about the companies Courtney and M13.co are working with:

Classpass

Lyft

Casper

Kevita

Pinterest

Bonobos

Warby Parker

 

Learn more about the success that comes from eating together as a family:

https://www.washingtonpost.com/posteverything/wp/2015/01/12/the-most-important-thing-you-can-do-with-your-kids-eat-dinner-with-them/?utm_term=.94cf3514f57c

 

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Transcription

Courtney Reum:
They certainly tried to show us and explain that there's some nutrition here. Back then it was like I call the Jane Fonda Jazzercise, so it was they were like, "This is not too much fat, not too much calories. It's good, heres why," and so I equate the not too much fat, not too many calories to just the value of the meal, and so they were all about the value in things.

Bobbi Rebell:
You're listening to Financial Grownup, with me, certified financial planner, Bobbi Rebell, author of How to Be a Financial Grownup. You know what? Being a grownup is really hard, especially when it comes to money, but it's okay, we're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:
Hey Financial Grownup friends, that was Courtney Reum talking about family dinners growing up, and this is on family. They eat together generally seven nights a week, and while, as you will hear in his story, it wasn't about the food, the food did provide a largely unspoken lesson about money allocation and priorities. I'm really excited to share this story, I think we're all going to find something that we can relate to here and put to work in our own lives.

Bobbi Rebell:
All right, first a quick welcome. We keep things short here, around 15 minutes. Flex time for our busy listeners because you can listen to one episode or you can listen to a few if you have more time. Make sure to subscribe if you haven't done so already, so you won't miss any upcoming episodes, and make sure when you do so, to go into settings and set you the auto-download. That way you never have to think about it again. If you have a free moment after that, leave a review. We see every one of them, we really appreciate it, and it is the best way for other people to hear about the show and for us to grow. Speaking of that, of course you can also tell a friend.

Bobbi Rebell:
All right, let's get to Courtney. There is something in this episode for everyone. Courtney Reum is not as famous as he should be, or as he will be. Pay attention to this guy, and his brother by the way, who's also his business partner, Carter. After stints at Goldman Sachs and success creating and then selling their popular spirits company, VeeV, the brothers are now helping nurture other success stories with their company M13. It's a disruptive brand development studio and venture capital firm. Their portfolio incudes investments in some names you may or may not have heard of, like Lyft, ClassPass, Pinterest, Bonobos, Warby Parker and more.

Bobbi Rebell:
By the way, in their spare time, they wrote a book for anyone who wants to rev up their brand, Shortcut Your Startup. Courtney also drops some random facts I never knew, and I bet you didn't either, so play close attention, here is Courtney Reum.

Bobbi Rebell:
Courtney Reum, you're a financial grownup, welcome to the podcast.

Courtney Reum:
Thanks so much for having me. Great to be here.

Bobbi Rebell:
I'm so excited to have you. Not only are you, and your brother I should say, the inventors of Veev, which a lot of people are fans of, you now have a new company which we'll talk more extensively about after your money story, but M13, which is a brand development company, you have investments in a lot of really cool companies, from ClassPass, to Casper, to Lyft. Tell us just briefly about it. What is M13? M13 has a really cool origin, the name right?

Courtney Reum:
Yeah. Well we wanted to have that mysterious MI6 kind of I don't know what they do, but it must be something cool sound to it. But the literal name, M13, is the brightest cluster of starts in the galaxy, whereby the sum of the whole shines greater than the individual parts. It's this idea of connecting the dots and pitting the pieces together, which is what we're really endeavoring to with M13.

Bobbi Rebell:
Cool. I should mention you also have a book.

Courtney Reum:
We do. What we're trying to do right now with M13 is build a company for building companies, so we're starting some of our own, we're working with other companies, and so we have a, I guess I'd call it a venture capital arm and then a brand development studio, and we're really trying to institutionalize the platform or the machinery of how you create brands. We decided to try to codify that and write a book called Shortcut Your Startup, that is a lot of the principals and things we're doing, because we believe it's the new age of creating consumer brands and things like that, so we wanted to share what we've learned and then hopefully continue to improve on it with what we're doing with M13.

Bobbi Rebell:
Love that. You also learned a lot from your parents growing up. I know your father unfortunately passed away a little more than a year ago, but there were a lot of lessons around the dinner table, about saving and splurging. Tell us your money story Courtney.

Courtney Reum:
I think one of my most vivid memories growing up is that my family was really big on the lost art of having family dinner, probably almost until the time we got to high school, we probably did it seven days a week just about, and even through high school, probably four or five, which I think is almost unheard of. But what stands out to me is my parents, who were very frugal even when they didn't have to be, but always very value oriented, we would probably, four nights a week, eat some kind of Stouffer's, Lean Cuisine, AKA TV dinner. The only real choice for the night would be are we going to have spaghetti tonight or are we going to have chicken and vegetables? Whatever it may be.

Bobbi Rebell:
Right. But your mom wasn't cooking spaghetti from scratch, these were heat-up meals for $5, $10, whatever they were going for at that time.

Courtney Reum:
Right, because I remember being teenager, and I was always a little bit of a smart you know what, and my mom would say, "Okay, I'm going to cook dinner," I'm like, "You call that cooking?" She's like, "You know what I mean, just pick which one you want." I think my family's a bunch of type A busy bees, people on the go, but we would have TV dinners three or four nights a weeks, and then Sunday would always be the day where my parents would say, "All right, we're going to go out for a nice dinner. Where do you guys want to go?" Nine out of 10 times, growing up in Chicago in the 90s we'll say, it would be sushi, and despite what people may think now, sushi was super exotic.

Bobbi Rebell:
Oh yeah.

Courtney Reum:
And rare back then, to the point that not one friend of mine ate sushi. My friends in high school, like on the football team and stuff, when I would walk somewhere with a cut roll of sushi, they would take it out and throw it back and forth like it was an egg toss because they were so wowed by what the heck sushi was. Anyways-

Bobbi Rebell:
And it was expensive.

Courtney Reum:
Yeah, and it was expensive. We certainly grew up having every opportunity, but having said that, I could not have gone out for sushi four nights a week, so it was a great lesson in all right, I'm going to have a TV dinner tonight, not realizing how some of those nitrates and processing and all that good stuff.

Bobbi Rebell:
It was a different time. Give your parents a break. We didn't know at the time. Now we're all eating clean.

Courtney Reum:
Yes, exactly, but I definitely was able to scoff down a few of those dinners, knowing that Sunday was around the corner and we were going to have our favorite sushi dinners.

Bobbi Rebell:
Did your parents ever talk to you about the financial decisions behind that?

Courtney Reum:
My parents didn't explicitly talk about it, but they certainly tried to show us and explain that, "Hey, we don't have time, nor can we go out for sushi every night, but this is still a really good meal. There's some nutrition here." Back then it was like I call the Jane Fonda Jazzercise, so it was they were like, "This is not too much fat, not too much calories. It's good, heres why," and so I equate the not too much fat, not too many calories to just the value of the meal, and so they were all about the value in things.

Bobbi Rebell:
For our listeners, what is the takeaway? How can people apply this lesson of saving and then splurging to their own lives?

Courtney Reum:
My parents are both highly disciplined people, and I would like to think that has trickled down to us. Even to keep it with food, since it's such a bonding occasion, my parents loved to tell stories of living in New York City right after they graduated college, and they would go out to dinner once a week because they felt like it was important to do right when they were newly weds, but they couldn't afford to really go out to dinner, so they would share one appetizer, one entree, one dessert and one coffee. The fact that they had the discipline to still find a way to enjoy and make the most of whatever they could do, but they had the discipline to realize we can't go out for a full-blown meal all the time, and that made a big impression on me.

Bobbi Rebell:
What's the most memorable financial lesson your dad taught you?

Courtney Reum:
My dad checked every bill from every restaurant. Whether we spent $7 or $70, he would check every bill. Still to this day, I do that, and I'm shocked how often there's a mistake on the bill, and most people, if you don't really check it closely, they don't catch it. They're like oh, they threw another drink on there, and maybe you don't care, but you might as well at least know. My dad would always joke, "It's funny how the restaurant very rarely makes an error in your favor." He just taught me to really dot your Ts and cross your Is, and my dad was one of those guys who could do incredible math in his head. None of this stuff where you just take the amount of the check and double it to do the tip or something like that, he would calculate whatever number was in his mind, 16%, 17%, without tax because he didn't believe you tipped on tax back then, and just do it in his head and write it down. Just having a facility with numbers and being in the details was something I really took from him.

Bobbi Rebell:
Right. He didn't have apps that would split things up and calculate everything for him.

Courtney Reum:
No calculators on his phone because there was and phones. He was like a human calculator, at least up to maybe two or three digits.

Bobbi Rebell:
For our listeners, what's the takeaway from that?

Courtney Reum:
I think there is that old fashioned way to do things, and we've got to make sure [inaudible 00:09:20] where we don't lose it in the world of talk to text or voice or you name it, because I always say to people, "Do you know why telephone numbers are seven digits, not including area code? Because seven digits is roughly the amount of digits that can stay in you short-term memory, depending on how you define that, 30 seconds to a minute, this can stay in your memory and you can remember it. Back in the day when phone numbers were created, you really needed to remember that thing, or even if you wrote to down, and so it was important that it stayed in your short-term memory." Now think how few numbers we actually know off the top of our head, so we have to make sure we just don't lose those skills.

Bobbi Rebell:
I love that. Speaking of skills, let's talk about your everyday money tip, because we were joking before we started taping, that you are ... I can't even keep track Courtney. I know you got off an overnight, but then it was delayed and you were on the tarmac. You travel a lot and you don't use a lot of cash, but cash is important in terms of this one everyday money tip that you're going to share.

Courtney Reum:
Yes. I always keep an emergency $100 bill, just for a rainy day, in my briefcase. My briefcase is more of a tech Tumi backpack, but I always keep it in there, try to always replenish it when I use it, and as silly as it sounds, obviously it takes up no room and there are so many times where I'm some place, I'm like, "I have no money," I'm like, "Wait. The emergency 100." I would encourage people, whether it's an emergency 20 or 50 or 100, whatever it is, always hide it from yourself so you don't use it too often, but then always have it available.

Bobbi Rebell:
Great advice, and something we all should definitely do. All right, let's talk a little bit more about M13. Where are you taking this company? Because this was basically formed after you sold Viiv, what's happening with it next and what should we look forward to hearing about?

Courtney Reum:
Yeah, as I alluded to, I think our whole thing when we sold Viiv, was we had started and operated some companies, we had been on the boards of a bunch of other companies and thankfully been successful. For example, there's a probiotic and kombucha line called KeVita, that Pepsi bought a couple of years ago. Basically, all consumer tech companies, we probably made, at that time, maybe three dozen angel investments, and we said, "You know," we tried to step back and do the proverbial lift your head up, see where the world's going, and we thought yeah, of course we could, we had plenty of ideas, we could start a new company, try to make it successful, sell it or not sell it.

Courtney Reum:
But we really think we're living in this golden age of creating brands, again, we focus on consumer tech brands, and by that I mean consumer brands that tend to be techable, so that can be anything like direct to consumer online brand, or even something like a Lyft that we're big investors in, or Pinterest.

Bobbi Rebell:
Right. Give us some more examples. Yeah, drop some names.

Courtney Reum:
Drop some names, okay. Let's see. Right now I'm wearing Bonobos pants, Warby Parker glasses, some of the mattress companies, so it's all things that we basically believe that every consumer brand needs to be saying to themselves, "How can it more of a media and tech company?" Because what's really changed is that this is the golden age of creating brands. I saw a funny meme the other day that was like I want to create a brand and someone says, "How should I do it?2 he goes, "Oh, it's really easy. You just get someone to give you a name, a logo, and then you make it in China and you sell some ads on Instagram." It obviously a joke, but there's some truth to it.

Courtney Reum:
What we're trying to do is institutionalize the process of brand building. Obviously nothing is one size fits all, but there are things that I get asked every single day like, "Hey, do you know a good digital marketing agency? Do you know someone who does that?" Rather than do the analog way of replying to every one of those, or thinking about who I know or who did I come across that week, we have actually taken all of our learnings and put it into what we call our M13 playbook, which is literally a digital repository of all our best practices and best resources. That's contacts, that distribution strategies, that's broker partners, those are relationships, and have actually put it in a format that we believe if we do this well, will help brands start faster, more time efficiently. Our book is all about time is the new money, so it's about trying to launch brands at scale so we can do it in a repeatable way and launch brands more quickly and more often than we previously would have been able to.

Bobbi Rebell:
Cool. Tell us more about where people can find out more about you and Shortcut Your Startup, which is your book, and all your social channels. I know you're a little bit shy about being too promotional on social, but people can at least see pictures of your adorable mom on your social right?

Courtney Reum:
Right, exactly. If nothing else, please read the first page of my book because it's dedicated to my dad, and please look at my social media to find my mom. My Instagram is really easy, it's just my first name and last, @courtneyreum. If you find another one of those, I would be shocked, so it should be easy to find me there. M13.co, not .com, .co because it's more trendy now.

Bobbi Rebell:
Oh, is it? Okay.

Courtney Reum:
Yes.

Bobbi Rebell:
I learn so much from you Courtney.

Courtney Reum:
Yeah. I don't do a ton with LinkedIn, but I think I've gotten about three or four requests since we've been sitting here, so that's the world we're living in, and our book, shortcutyourstartup.com, there's a website, and then of course, since the whole world is on Amazon Prime, you can certainly find us there too.

Bobbi Rebell:
Courtney, I'm so excited to see how much more you accomplish. You're so impressive. Congratulations on everything.

Courtney Reum:
Thank you so much for having me. It's been a lot of fun.

Bobbi Rebell:
Here's my take on Courtney's money story and what he had to say. Financial grownup tip number one. We focused primarily on the fact that Courtney's parents did spend a lot of time preparing or money on everyday meals, and left that to the once a week sushi splurge, but Courtney also said something very important, and that is that they ate together as a family pretty much every night. Research has shown that leads to high achievement in kids, specifically dinnertime conversation boosts vocabulary for young kids, and for school-age kids, regular mealtime is a powerful predictor of high achievement scores, more so than time spent in school, doing homework, playing sports and doing art.

Bobbi Rebell:
There's even more. Other research found that teenagers who ate family meals five to seven times a week were twice as likely to get As in school as those who ate two or fewer times a week with their families. Full disclosure here, I am aspiring to this, it is not happening yet, so I'm going to put that on my fall to do list. I will leave a link to the research in the show notes. If you want to learn more, you can find those show notes at bobbirebell.com/podcast/courtneyreum. C-O-U-R-T-N-E-Y-R-E-U-M.

Bobbi Rebell:
Financial grownup tip number two. Courtney talks about checking the bill, and how the mistakes are usually not in your favor. No matter how much money you have, check the bill. I'm not alone in having caught so many things on bills that just should not be there. It happens so much, and as for tipping, I do believe you still aren't expected to tip on the tax, even though tipping expectations have certainly gone up in recent years.

Bobbi Rebell:
By the way my friends, did you catch the random knowledge about phone numbers that Courtney shared? Rewind if you need to. I was fascinated. Maybe everyone knows that and I'm the only one. Anyway, Courtney crammed some amazing wisdom into this episode, raising the bar for my future guests, just saying. Keep an eye on this guy, and thanks Courtney, for helping us all get one step closer to being financial grownups.

Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media production.

 Legendary entrepreneur Shelley Zalis, Founder and CEO of The Female Quotient, The Girls Lounge, FQ Talent and FQ Impact, knew she needed to be fearless when she started her first company Online Testing Exchange. So when her relatives offered to fund the venture, she turned down the money, choosing instead to go to outside investors. 

 

In Shelley’s money story you will learn:

-How she had an idea to disrupt the online research field

-The pivotal decision she had to make when it came to raising the million dollars she needed to get her company started

-The concerns she had about her ability to take risks with family financing

-How her strong track record and achievements in the industry allowed her relatively easy access to financing her dream company

-Examples of specific risks she was able to take because she was not emotionally connected to her funding

In Shelley’s money lesson you will learn:

-The danger of being greedy and not wanting to share equity by taking outside financing

-The importance of making bold decisions and not playing it too safe when starting and building a business

In Shelley’s everyday money tip you will learn:

-The best ways to manage giving

-Shelley’s strategy to make sure the businesses she supports get the financing they need

-How Shelley makes sure her donations are always used as she intended

Bobbi and Shelley also talk about:

-Her latest venture, The Female Quotient

-The growing components of The Female Quotient including The Girls Lounge

-How The Female Quotient evolved from the Intelligence Quotient, and then the Emotional Quotient

-Men are welcome in the Girls Lounge

-The Girls Lounge is launching permanently on university campuses in over 122 countries

-FQ Talent and FQ Impact will launch soon

In My Take you will learn:

-The way to apply Shelley’s strategy to businesses you want to support

-Strategies to gain the experience and industry respect to be able to get others to buy in to your dreams when you go looking for funding

 

Episode links

Learn more about The Female Quotient https://www.thefemalequotient.com/

Follow Shelley and The Female Quotient!

Twitter: @shelleyzalis  @wearetfq

Instagram @shelleyzalis @wearetfq

Facebook: Shelley Zalis  The Female Quotient

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Transcription

Shelley Zalis:
I thought well if I take my husband's and my parent's money, I would be too afraid to take chances. We always say, if you're building something new, you gotta be bold and brave and willing to take risks and fail before you succeed, but failure wouldn't have been an option and I did not want to play it safe. I needed to go way out there and take some significant risk.

Bobbi Rebell:
You're listening to Financial Grownup with me, certified financial planner, Bobbi Rebell, author of 'How To Be a Financial Grown up'. But you know what? Being a grown up is really hard, especially when it comes to money, but it's okay. We're gonna get there together. I'm gonna bring you one money story from a financial grownup, one lesson and then my take on how you can make it your own. We got this.

Bobbi Rebell:
Hey, financial grownups. It sounds like a dream come true to be able to avoid outside financing when you're starting a business. Keep it in the family, right? But let's be honest, how much risk would you really take with your parents or your spouse's money? And as our guest Shelley Zalis makes very clear, you need that risk to succeed. Not all money is created equal when it comes to funding startups. Welcome everyone. The show continues to grow, so thanks to all of you who have been telling your friends. If you're new, we work on flextime here. The podcast runs about 15 minutes or so. So pretty much anyone can fit it into their schedule, but if you have more time, go ahead and binge.

Bobbi Rebell:
All right. Let's talk about Shelley Zalis. I first met her or should I say I first witnessed Shelley taking total command of a room of mesmerized women about a year ago. I was fortunate to be included in a dinner that she hosted and have been in awe ever since. She is a force. She is a disruptor in the online research business with OTX, Online Testing Exchange, that was her first company and now is taking aim at equality with The Female Quotient. Here is Shelley Zalis.

Bobbi Rebell:
Hey, Shelley Zalis, you're a financial grownup. Welcome to the podcast.

Shelley Zalis:
Oh, thank you. I hope I never grow up though, because once you're grown up, you feel you never have the opportunity to keep learning and I learn every day. So I hope that I never grow up. I guess I'm like Peter Pan-

Bobbi Rebell:
Just financially.

Shelley Zalis:
Okay.

Bobbi Rebell:
So you can find all your youthful adventures, right?

Shelley Zalis:
I'll take it.

Bobbi Rebell:
Okay.

Shelley Zalis:
Perfect.

Bobbi Rebell:
And I'm a huge fan of your company. You're CEO of The Female Quotient, which of course encompasses the Girls' Lounge. Tell us just a little bit about what it is before we get to your money story.

Shelley Zalis:
Thank you. First of all, I am your greatest fan 'cause you make every conversation, whether it's complicated or easy, fun, interactive, engaging-

Bobbi Rebell:
Well thank you.

Shelley Zalis:
And with solutions for change. So thank you for doing what you do as well. The Female Quotient, the name came ... first came the Intelligence Quotient, IQ, then the Emotional Quotient EQ, now the Female Quotient, FQ. When you put women in any equation, the equation gets better so that we can start creating solutions around diversity. We say that diversity is good for business and yet we're going backwards. So The Female Quotient is in the business of equality and we have four key pillars, the Girls' Lounge. There's a boys club, why not have a girls' lounge, a place where the minority acts and feels like the majority. Men are welcome, but they come into our world with our rules and they all feel comfortable. And we will be launching a permanent Girls' Lounge on university campuses in over 122 countries. And then we'll also be launching the FQ Talent, a talent business for corporate women to bring more visibility to women doing remarkable things. And then we also have a practice of equality, helping companies become a quality fit because we can help women all we want, but if we don't rewrite the rules than women will continue to fall out in middle management or what we call the messy middle. And then the fourth is the FQ Impact, which is our giving back with generosity really to women in developing markets.

Bobbi Rebell:
All this costs money and a lot of that money came from Online Testing Exchange, which you built earlier in your career. You have a money ... Sort of share with us about a strategic decision that you made, a psychological strategic decision you made about how to finance your first business venture. Tell us your money story, Shelley.

Shelley Zalis:
I needed a million dollars because I met a 21 year old. I was doing website testing, usability testing and I thought, "What if we migrate research from offline to online?" And I said to him, "Trevor, why don't you build this for me?" I said, "But I have no money." And I said, "But the second someone gives you money, I'll give you a million dollars. So believe in me, invest in me and I will give it back in a very significant way." And so I needed a million dollars and I had two options, go to a big company and get them to buy in, or my husband and my father both agree to give me half a million dollars to realize my dream and they believed in me.

Shelley Zalis:
I thought about that. I thought well that's the easy way just to go to my family, but it was gonna be hard. My husband was just starting out in medicine. We did not have that kind of money. We would have been putting everything in our savings account into this and of course my father wanted to help out. And I thought well, if I take my husband's and my parent's money, I would be too afraid to take chances. We always say if you're building something new, you gotta be bold and brave and willing to take risks and fail before you succeed. But failure wouldn't have been an option if I had my family's option and I did not want to play it safe. I needed to go way out there and take some significant risk and so I did not take their money and I went to Nielsen and they were the first to fund me. And as soon as they said yes, I handed a 21 year old a million dollar check.

Bobbi Rebell:
And you already had a relationship with Nielsen?

Shelley Zalis:
Yep. I went to Nielsen. I said, "I have a big idea." And they said, "Great. What do you need?" I said, "I need a million dollars." And that is the check that I gave to this young man that just said yes to me, believed in me, not knowing what the results would become. But what I had was passion and purpose and an unstoppable mindset. And I went in saying, "I really want to try something new. I don't know if it's gonna work, but if it does, it's certainly gonna be a game changer." And I sold that same company three times. So they took a good risk and they also got a great reward as a result of saying yes.

Bobbi Rebell:
When you look back at those early days, do you feel that there are risks that you took? Is there a specific example you can think of, of a risk that you took that you may have been more hesitant to take had you been financed by your relatives, by your husband and your ... well really, you and your husband and your father?

Shelley Zalis:
Absolutely. The first risk I took when I got to Nielsen was I said to Nielsen, "Not only do we need to pay this young man a million dollars, but I'm going to go break into the movie business." I was very well known in the consumer packaged good business, but I decided to go after the movie business because they had two and a half minute trailers versus just 30 second spots. They tested a lot of content and they needed data within 48 hours and security was very important for them, because you could close the movie before it opens if people panned the trailer. And so I thought if I could build a system around the hardest thing possible than doing 30 second spots for products that are womb to tomb would be very simple. So I said to Nielsen, "I'm gonna go to the studios and everything they're testing offline ..." And there was a monopoly. One guy owned the research business for the movie ... for the movie industry. I said, "Everything they test offline, I want to parallel test for free online so I could calibrate the scores and build the model and build the technology that would work." And that was very risky and that was very expensive and I wouldn't have been able to take those chances if I couldn't go way out there and build the [echo system 00:08:06] very quickly by parallel testing.

Bobbi Rebell:
Right. Versus if you were investing ... If you had your father's money and your husband's money, you would have been watching every penny and maybe been a lot more reluctant to do something like that.

Shelley Zalis:
I would have played it safe and if you play it safe, there's no way you'll be really the first to own something. And I always said to myself, "I need to be the first, the second and the third." The first has to come up with this big idea, but they usually lose. So if I took my father and husband's money, I probably would have lost. So the first always comes up with a big idea. You have to make the investment, but you don't reap the benefit because the second one comes in, they copy everything you did, but they don't really know what's under the hood, and the third is the sweeper. You've now built an [echo system 00:08:53], everyone is buying in. They get the money and they win.

Bobbi Rebell:
So for our listeners, what is the takeaway here? What is the lesson for them, how they can apply it to their own lives?

Shelley Zalis:
Well I think number one, don't be greedy. Like had I've taken my husband's money and my father's money, I would have ... the equity would have stayed in the family and that was the positive. But the negative was I would have been risk averse and failure would not have been an option for me, and there is no companies that succeed building something that doesn't exist if you're not willing to fail before you succeed. Number two, when you are pioneering something that's never been done before, make sure you set yourself up in your own mind that you will have freedom to color out of the lines, that you're not gonna play it safe. You've gotta be bold, you've gotta be brave, you've gotta be willing to take chances, and you do need a partner that will support that mindset.

Bobbi Rebell:
Okay. Let's talk about your everyday money tip now though, because it sort of flips where you're seated. Because now instead of being the one receiving the money, now you're in a position to support businesses that you believe in.

Shelley Zalis:
I once had someone come to me, they needed $100,000.00 to create a project that I thought was very worthwhile. And so of course I gave them $10,000.00 and I said, "Here's $10,000.00 towards the hundred thousand." As it turns out, they never raised the additional $90,000.00 that they needed and I never got my money back, and that really bothered me. That's hard worked money for me that I really gave to this organization to make something happen. So now I designate all of my giving and so if someone needs 100,000 and I'm planning to give 10, I will say to them, "You go get your 90,000 and I will give you the last 10 so that I know the project is a go." Or I will designate my giving. Of I'm gonna give 10,000 to something, I will buy three dogs sniffing dogs or I will buy three rehabilitation machines in Tel HaShomer Hospital or for my children's bar in Bar Mitzvahs. I said to them, "10% of what you get for your Bar Mitzvah, we're gonna give to an organization." And we built a gym for handicapped children and my kids were able to go and see that that actually happened. Because when you can see the results of your giving, you want to give more.

Shelley Zalis:
My mother always used to tell me that giving is like wearing a new pair of shoes. When you put them on the first time, it pinches but the more you wear them, the more comfortable you get. Like I just was at the MAKERS Conference recently and I met a young girl. She's 12 years old from India living in Colorado and she found a technology, a way to remove lead from water and she needed $25,000.00 for her dream and I thought, if they're asking everyone in the audience and someone says, "I'll give you 500, I'll give you a thousand." She might've ended up with 3,000 out of 25 and one, it would have been discouraging for her and two, she would not have been able to realize her dreams. If I'm gonna give, I want to know that it's gonna make a difference and help you go where you need to go.

Bobbi Rebell:
Love that. All right, Shelley. Let's talk quickly about the Girls' Lounge and The Female Quotient and what is happening in the rest of 2018.

Shelley Zalis:
Oh, thank you. So we are doing Girls' Lounge popups. It is a space, as I said before, where the minority acts and feels like the majority. A space for women to connect, collaborate, activate, change together, but more importantly to support each other and have unplugged conversations. So we have popups at pretty much every major industry. We will be rolling out on college campuses starting in September. We already opened two, but we'll be opening 200 universities at a time. We have access to 3,800 universities in 122 countries. Our FQ talent business will be launched in about three months. We are building it right now with wire frames.

Bobbi Rebell:
What will that be?

Shelley Zalis:
It will be a talent agency for senior women, placing women in keynotes. I'm just so sick of hearing that there's no women for keynote speeches-

Bobbi Rebell:
I know. I've heard that too, Shelley. It's amazing.

Shelley Zalis:
It's ridiculous. We have all the women, the women are all here. We have over 17,000 corporate women in our community that are all bad ass in their own regard with their own stories to tell. So no excuses. Sorry, not sorry. There's plenty of women. So if you don't find them, then that's just a poor excuse for not moving forward.

Bobbi Rebell:
Shelley, where can people find out more about all of this and be in touch with you and your team?

Shelley Zalis:
Thank you. You can follow us on social @shelleyzalis or @wearetfq and you can find us ... our website is The Female Quotient.

Bobbi Rebell:
Shelley, this has been amazing. Thank you so much.

Shelley Zalis:
Bobbi, you're amazing. Thank you for sharing our journey.

Bobbi Rebell:
All I can say is one day I hope I have the means to be able to make someone's dreams come true the way Shelley does. It's pretty incredible, but take her advice to heart. Financial grownup tip number one, when giving to a startup, maybe your friend is starting a business, has a page on Kickstarter. Don't be afraid to take a step back and see how they raised funds from other people first. If you wanna give something to show your support early on, well maybe make a small donation, but hold back and know what happens to your money if the project is not fully funded. Financial grownup tip number two, Shelley talks about being fearless and taking risks. But take that in the context of the fact that she already had a ton of experience in the industry. She knew what she was doing. Companies like Nielsen don't just hand you a million dollars. You need to know your stuff and have the credibility and the experience.

Bobbi Rebell:
Thanks so much for joining us. If you have not already, please subscribe and while you're there, make sure to go to settings and select auto downloads. You don't have to worry about missing any episodes and I want to hear your thoughts. DM on Instagram at bobbirebell1, on Twitter @bobbirebell, and of course, sign up for our newsletter more about the podcast at bobbirebell.com/financialgrownuppodcast. Shelley Zalis, truly fearless and so inspiring. Thank you Shelley for helping us all get one step closer to being financial grownups.

Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media production.

Entrepreneur Lyss Stern, CEO of networking and event planning company DivaMoms and author of two best-selling books explains how she dealt with a major company that approached her to work with them, and offered to pay her in Craisins. Lyss also shares her secret to controlling costs, and still saying yes, when she is out with her kids and they want to have some for treats like ice cream. 

 

In Lyss’ money story you will learn:

-How a billion dollar food company tried to hire her for no pay

-Why they said they had no budget to hire Lyss

-What they offered her instead of money

-The strategy Lyss uses to make sure she is properly compensated for her work

In Lyss’ money lesson you will learn:

-Her negotiating strategy and tips on how it can be used by others

-The best ways to communicate the value of your business

-How mompreneurs can leverage their skillset

-How to handle low ball offers

In Lyss’ everyday money tip you will learn

-How to save money on treats like ice cream

-The questions you should ask while ordering to find out about sizes and other items not on the menu

Lyss and Bobbi also talk about:

-Her books: If You Give a Mom a Martini

and Motherhood is a B****

-How her life inspired her books and her business

-The realities of life as a mom and an entrepreneur

In My Take you will learn:

-How to decide whether it is worth it to take on a low-paying client, when you don’t have other clients in place

-How to find value in a client that truly does not have money to pay for your services

Episode Links:

Divamoms.com

Follow Lyss!!

instagram @diva_moms

twitter @divamoms

Facebook lys.  Lyss Stern

Get her books!

If you give a mom a martini

Motherhood is a B****

---

Transcription

Lyss Stern:
They wrote back to me, "But we can pay you in craisins," and that was it for me. That day, I'll never forget. I could not believe what I was reading in front of me. They had the nerve to tell me that they could pay me in craisins.

Bobbi R.:
You're listening to Financial Grownup With Me, certified financial planner, Bobbi Rebell, author of How To Be A Financial Grownup, and you know what? Being a grown-up is really hard, especially when it comes to money, but it's okay. We're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson and then my take on how you can make it your own. We got this.

Bobbi R.:
Hey, financial grownup friends, so this episode is going to give us permission to push back a little or actually a lot when we don't get what we need to run a profitable business. Emphasis on profit. Mompreneur, Lyss Stern, is the CEO of the networking and event planning company, DivaMoms. There are a number of them out there, but she was really a pioneer and helped create and define an industry that is thriving. And since she has so much free time, not while raising her three kids, she also writes books.

Bobbi R.:
You may have heard of If You Give a Mom a Martini and her more recent hit Motherhood is a B: 10 Steps to Regaining Your Sanity, Sexiness, and Inner Diva, which she co-wrote with Cheryl Burke, and it has a forward by odd-mom-out star, Jill Kargman. Special welcome to our new listeners. We keep the shows short, about 15 minutes so that we can fit it into your busy day, but we also do three a week, so we hear a lot of listeners like to binge listen on, for example, longer commutes. Think of it like flex-time for podcast listening. Hit subscribe if you have not already, and be sure to set up automatic downloads, so you have one less thing to remember. Just like you should automate your savings. One less thing. Okay, now let's get to the fantastic, Lyss Stern, who runs a for-profit business, something potential clients seem to have a hard time fully understanding. Here is Lyss Stern.

Bobbi R.:
Hey, Lyss Stern, you're a financial grownup, welcome to the podcast.

Lyss Stern:
Thank you for having me.

Bobbi R.:
And I am such a fan of your company Divalysscious Moms, major event planning company. I mean literally, you have millions of mothers and Mompreneurs in your universe that you have coming to your incredible events. So I'm over the moon that you were able to make time to chat with us. So thank you for being here.

Lyss Stern:
Of course. Thank you for having me on. I'm so excited to be talking with you.

Bobbi R.:
Before we get to your money story, just tell us a little bit about the company.

Lyss Stern:
Sure. So DivaMoms is a lifestyle company for moms everywhere. What we do is we bring the best of the best directly to the moms. We've really become a direct marketing company, so we work with whatever is new, fabulous for moms, for kids, but everything has to be approved by DivaMoms, by Lyss Stern herself, before we promote it to our moms and our community.

Lyss Stern:
And we throw these amazing events and we have DivaMoms book clubs and lots of fabulous parties where moms can come and just be, let their hair down, have fun, mix and mingle with other fabulous moms and really a great social network for moms everywhere. A really amazing community online and offline.

Bobbi R.:
And you're also an author. We're going to talk about your books, in a couple of minutes, but first I want to get to your money story, because you're talking about your business, and it's really important for people to hear a little bit of the behind-the-scenes of what goes on behind these events, and the kind of decisions that you have to make in running a successful business. Tell us your money story.

Lyss Stern:
Sure. So my money story is that I get hundreds and hundreds of emails a day, as I'm sure many Mompreneurs do, where companies want to work with me. They want to advertise with DivaMoms. They want to sponsor DivaMoms events. They want social media, They want email blasts, you name it. They want it.

Bobbi R.:
So there was one company that approached you and this was not a startup. What specifically did they approach you about doing with them as a business?

Lyss Stern:
Sure. So this one company, in particular, that is a billion dollar business.

Bobbi R.:
A food company?

Lyss Stern:
A food company, billion dollars.

Bobbi R.:
A company we've all heard of?

Lyss Stern:
Yes, oh yes. Reached out to me and said, "We love DivaMoms. We want to work with you, we want to advertise with you. We want to sponsor some of your events. We want to do direct marketing with you, want to do social media with you. We want email blast with you," all this other fabulous stuff. Okay, great. So I write back and "Thank you for reaching out. Let's talk, when you have some time, about what your budget may be," and all this other stuff.

Lyss Stern:
And they write back to me, "Oh no, no, no, no, no. We don't have a budget. We don't have a marketing or advertising budget." No, but I see their advertisements on every billboard, on every bus.

Bobbi R.:
Well they don't have a budget for you.

Lyss Stern:
But they don't have a budget for me. Correct.

Bobbi R.:
And they came to you?

Lyss Stern:
Yes. I did not approach them, and they can come directly to me. I wrote back something very polite and then they wrote back to me, "Oh no, no, no, no, no, but we can't pay you," because I guess they got, they understood where I was coming from, that this DivaMoms is a for-profit business. Yes, we are affiliated. We work with different charities that we're passionate about, but DivaMoms is not a charity, we're a for-profit business like everybody else like they are.

Lyss Stern:
And they wrote back to me, "But we can pay you in craisins," and that was it for me. That day, I'll never forget. I could not believe what I was reading in front of me. They had the nerve to tell me that they could pay me in craisins. And ladies and everybody out there know your worth, and you know that you are better at getting paid in craisins.

Bobbi R.:
Oh, my goodness. Tell me how you would, in another situation, how can you turn around that kind of approach to something that is paying you in money? Have you had any stories where you've been able to make the pivot and get someone to see the value and then actually pay you in a currency?

Lyss Stern:
Yes. So I've had this many a times and this was the one time, obviously, that was with the craisins, and it was just ridiculous. But a lot of times I will write back to companies that reach out to me, and I'll explain to them who we ... Sometimes I don't think they really understand what I am or what we do. They might think that I'm, I don't know what they might think, maybe it's just a hobby for Lyss Stern. Maybe this is a hobby DivaMoms, this is not a business, and I make it, it's all business.

Lyss Stern:
This is what it is. It's very black and white and I send them, obviously, information. I send them photos, I send them videos, I send them press links and let them know who I really am. And then a lot of the times they do come back, and they say, "Oh, I didn't realize," and, "I didn't know that you did this and this and this. Let me go back and see if we can find some money in the budget." And a lot of the times they do go back, and they do, miraculously somewhere, find money out of their budget to work with us.

Bobbi R.:
So what is the lesson for our listeners to get more situations like scenario number two rather than number one?

Lyss Stern:
Sure. My mom always taught me, and I'm sure we get everybody's heard this a million times, "You get more with sugar, so always be sweet." Always put your best self out there and hopefully they will come back and understand. That you, obviously, that you have a business that you have worth. And it's always nicer to respond with a nice email and/or pick up the phone and set up a time to call and explain yourself. Explain what the business is, who you are, what you actually really do. And if they don't understand, no worries, no problem. But, hopefully, after speaking to you, after really going through your email and going through your information and doing their due diligence. They'll come back and say, "Okay, we found money," or "We'd like to really work with you and this is what we're going to do and this is what we can do."

Lyss Stern:
And I also always, I think it's important too, to give companies options to say, "What is your budget? What are you looking to do? Because we could start at this, and we can go to this." But it depends on again, what every company's looking for. And I just think it's there from the beginning, from day one of the conversation to be open and hat in hand and to have that conversation. And that's just even an example of a few days ago, a company reached out to me, a clothing company. They want me to host an event for them and Dah, Dah, Dah. And she starting to getting into this whole conversation about where the event was going to be. And I said, "Before we even begin this conversation, I just have to tell you we charge and this is what we do and this is-

Lyss Stern:
And she's, "Oh well, oh, I didn't know, I didn't know that you ... and so I had to explain it and then I sent her a proposal and that's also important too. Write it out, a, b, c, bullet point, make it visual and show them what you do, and then hopefully they'll come back with a budget.

Bobbi R.:
And I like the way that you phrase that, because what you're doing is you're giving people the benefit of the doubt. That they may think, on the surface, not fully understand your business, that they're in fact helping you give you exposure, give you new contacts, that kind of thing when in fact, as you said, you do need to be compensated, because this is the business. And I think that's something that people can sometimes get lost in, and they are well intentioned. You can't necessarily come back with negativity.

Lyss Stern:
Absolutely. I think that if you come back with negativity, at least from the beginning, from right on, it's not going to get you anywhere, but sometimes they really might not understand what you are, who your business is and what you really do. So just again, send an email, really show them what you do or set up a phone call with them or even have a meeting, go for coffee, have a lunch meeting and be a person and talk about what you do. So I think that they get a better understanding and then hopefully they can wrap their head around it and see the value and see the worth. And I think that's really important.

Bobbi R.:
Do you try to let them say the number first in terms of budget?

Lyss Stern:
I do. A lot of times I'll say to the company, "What are you looking to do? What is your budget?" And a lot of times they'll come back to me, and they'll say, "Well, what can you do for this amount? What can you do for that amount?" And sometimes they'll say to me, "Well, I don't really know, so can you give me a breakdown of what things cost?" Which I'll do always. I think a lot of times a lot of companies today don't pay, because they don't have to, because a lot of times people or companies or influencers might do stuff for free, which is fine and great. Or they might do stuff for products, I mean whatever that's wonderful. But we, my company, happens to be a for-profit business, so I just need to make that clear from early on.

Bobbi R.:
All right, let's move on to your everyday money tip, because this one made me really happy. Tell us.

Lyss Stern:
Okay. I have three children, and we love to go for ice cream. However, there is a great way to save money for ice cream. For us as adults, they always do offer kiddie cups and kiddie cones. They might not show it out on the counters-

Bobbi R.:
And they don't always tell you, which is tricky with the kids. You have to be proactive, because your kids are going to see the bigger sizes.

Lyss Stern:
Yes. You have to be proactive. You have to ask, they most usually do not put the kiddie cone, or the Kiddie cup out there, especially during the summertime, their busiest time. And same thing for going for a ladies lunch. A lot of times you don't have to order the whole salad. You could ask for half a salad, and it also affects the cost, obviously. They're just little tips about food that you can, obviously, save a few dollars by asking and being proactive.

Bobbi R.:
Always order the small or even just order an appetizer. If you're super hungry, of course, eat what you want to eat, but if you're really just there to spend time with your friends, and the food is kind of an afterthought. Don't feel you have to order an appetizer, a drink, a full entrée, a dessert, a coffee, tea.

Lyss Stern:
No, it's definitely not necessary.

Bobbi R.:
All right. I want to talk about your books, because in addition to this big business that you re running you're also churning out some books. So your first book was If You Give a Mom a Martini, which I loved. I remember reading that. A 100 ways to find 10 blissful minutes for yourself. We all need that. And, by the way, it applies to dads too, okay.

Lyss Stern:
Yes, it does.

Bobbi R.:
And then your latest one is Motherhood is a B, 10 Steps to Regaining Your Sanity, Sexiness and Inner Diva, which is a great summer read. Tell us a little bit more about that.

Lyss Stern:
Sure. So this book was created, because I felt, after having three kids, that I was just on the verge of losing it, losing myself actually. I wasn't feeling well. I was just in a place, my father just passed away, and I remember going to a retreat by myself for a few days. I said to my husband, "I just need to go away for a few days." I went to a retreat, and I remember coming back from that retreat and saying, "I need to start taking care of myself. I need to start putting myself first, because if mom's not happy, kids aren't going to be happy." Motherhood is really hard. I don't think that anybody tells you, there are no parenting books out there that really tell you what motherhood is.

Lyss Stern:
Everyone, sometimes they paint pictures of that it's rainbows and roses and Unicorns every day and it's happiness, and it's ... but it's really hard being a parent, and I think that the book is all about really empowering you to step back and get yourself back. It's like almost like a Stella Got Her Groove Back, right.

Bobbi R.:
When feel like someone gets you.

Lyss Stern:
Yes. And that's really what the book is about, and it's a great beach read, and you could have conversations with your friends and don't forget to have a B-Tini on the beach as well, because we have the recipe in there. It's absolutely delicious, with watermelon juice, and it's just again, taking care of you and putting your foot down and learning to say no and really regaining your inner-B, because motherhood is a B.

Bobbi R.:
All right. Tell us more about where people can find you and learn more about you, DivaMoms, your books, all that good stuff.

Lyss Stern:
Sure. So everybody can find me. The best place to find me is on Instagram, which is diva D-I-V-A _ moms M-O-M-S. And you can also find me on Twitter, which is divamoms.com, and of course my website, which is divamoms.com and also on Facebook. I'm very active on Facebook.

Bobbi R.:
You're everywhere.

Lyss Stern:
We have a Divalysscious Moms pages, but we also have a Lyss Stern page where I post a lot of stuff too, and also everybody listening, I'm a little sarcastic online, and I'm a little bit funny I'm a little bit witty, and I'm very real and what you see is what you get.

Bobbi R.:
Which is awesome.

Lyss Stern:
Thank you.

Bobbi R.:
Okay, friends. So the most upsetting thing about Liz's story is that while the whole craisins thing with the currency was pretty unbelievable, the idea that potential clients will try to convince you that they have no money is not unusual, especially when it comes to Mompreneurs. Let's face it. So Financial Grownup tip number one, every time you take on a client that pays you a low market or less than you want or need, the time that you used to work for that client is time you are not using to find better paying-work or to do better-paying work. So for example, let's say Lyss decided to work on a client that paid her 20% below what she needed to make a profit, because well, it was better than nothing and maybe she didn't have something else at the time, when that offer came in, those days are locked in.

Bobbi R.:
Okay, so now another potential client comes along, and we'll meet her price, but now she's not available. Don't work with clients who either cannot afford to pay you at the rate that you need to hit your profit targets, and especially don't work with clients that have the resources to pay you appropriately, but choose to try to low ball you.

Bobbi R.:
Financial Grownup tip number two, but here is the caveat to what I just said. If there is a client that, in the short term, cannot afford to pay you in currency, as I joked with Lyss, but you believe they will add value for your brand in a constructive way, it is okay to try to work something out. Don't be stubborn. Not every case is black and white. Live in the gray areas, just not in the red, of course.

Bobbi R.:
Thanks for sharing this time with us. Tell us your Financial Grownup money tips, DM me on the social channels @bobbirebell1 on Instagram, @bobbirebell on twitter, and learn more about the show at bobbirebell.com/financialgrownupspodcast. Lyss Stern does not mess around. She is definitely a Financial Grownup, so thanks, Lyss, for helping us all get one step closer to being Financial Grownups.

Bobbi R.:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media production.

Entrepreneur and extreme athlete Kyle Maynard has lived a life of high achievement, so it came a shock, when a planned business venture stumbled, and he had to let 5 employees go and accept the limitations of his vision. 

In Kyle’s money story you will learn:

-How Kyle took a risk on a new venture that did not go as well as projected

-The tough decisions that he had to make to protect his assets

-Kyle's ability to come to terms with his missteps, and decision to cut his losses

-How he chose to pivot and re-think his venture

-The importance of protecting his own financial security while expanding his business

-What Kyle learned from a mentor about "the double bottom line”

-How he integrates his “no excuses” philosophy into his business ventures even when they are not living up to his expectations

In Kyle’s money lesson you will learn

-How to know when to cut your losses

-How to avoid making decisions in fear of what others will think

-Specific ways to evaluate whether or not to put more money into an investment or business ventures

In Kyle's every day money tip you will learn:

-How to prioritize the money you spend on fitness and health

-Whether supplements are worth the money

-How to get in shape when you have a low or no budget

-Why high quality food is better than supplements and shakes etc

-His take on organic foods

-If you need a $10,000 treadmill

-What Kyle was eating  (or not eating!) the day we taped the interview

In My Take you will learn:

-The importance of HOW you fail- because at some point we all do

-Why many entrepreneurs, like Kyle, and Perez Hilton do not invest all their own money in their businesses, in order to protect their assets and spread the risk.

-My tip on how to save money and eat healthier when buying fresh fruit

Episode Links

Kyle’s webpage: http://kyle-maynard.com/

Follow Kyle!

Instagram @kylemaynard

Facebook Kyle Maynard

Get a signed copy of Kyle’s book “No Excuses” !

Listen to the Perez Hilton episode where he talks about not risking your own capital that I reference in this episode! 

When should you pay up for organic fruit?

What not to buy organic- Insider

The Truth about organic produce and pesticides- The Washington Post

---

Transcription

Kyle Maynard:
Just because you've put in a certain amount of money does not justify you continuing to go and put in more in the future for something that's not working so well, and so I did go in and let five of the people go on short notice.

Bobbi Rebell:
You're listening to Financial Grownup with me, certified financial planner, Bobbi Rebel, author of "How to be a financial grownup". But you know what? Being a grown-up is really hard, especially when it comes to money, but it's okay. We're going to get there together. I'm going to bring you one money story from a Financial Grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:
Hey, Financial Grownup friends. So losing a job is hard, but being the one to make those decisions and cause those job losses as a business owner is brutal. As you'll hear from the very raw sharing of an experience that is all too common for entrepreneurs, but rarely talked about so candidly, as it is by my guest, Kyle Maynard.

Bobbi Rebell:
I met him a little more than a year ago at a conference in San Francisco, and immediately needed to know more about this incredible man. I can't begin to tell you how much it means to me that I finally was able to get him on the podcast for everyone.

Bobbi Rebell:
So for those of you who don't know about Kyle Maynard. Kyle is an entrepreneur. He's a speaker. He's an author of the bestseller, "No excuses". Kyle is also an award-winning extreme athlete. He was the first man to bear crawl the highest mountain in Africa, Mount Kilimanjaro. Now, why was he bear crawling? Because Kyle was born with a rare condition known as congenital amputation. It left him with arms that end at the elbows, and legs that end at his knees. So naturally in addition to climbing massive mountains, Kyle owns a gym, is a champion wrestler, teaches crossfit, and is a world record setting weightlifter.

Bobbi Rebell:
As you guys know, I try to keep the podcast short, so we're just going to cut off the bio there, but trust me, look him up. His accomplishments are endless. I'm so excited about this interview guys. Here is Kyle Maynard.

Bobbi Rebell:
Hey, Kyle Maynard. You're a Financial Grownup. Welcome to the podcast.

Kyle Maynard:
Hey, thank you so much Bobbi. Appreciate you having me. I don't know about this whole grownup business, but I'll go with it.

Bobbi Rebell:
Oh, you're definitely a grownup. I've followed your adventures. So we met, we met over a year ago at a conference out in San Francisco where I got to interview you for the conference and then you were off. You've been traveling. I think you went to something like 14 countries since then, and now you've landed long enough to do this interview in San Diego where you are living a nomadic and minimalist lifestyle.

Kyle Maynard:
Yeah, that's pretty accurate. You may have some ex-girlfriends that would disagree on the grownup part, but you know.

Bobbi Rebell:
Oh no. We're just doing money. We're just going to talk about money and you're a businessman. Look, you have many accomplishments, and you were a bestselling author at a very young age. You were able to make some money early on, enough to be able to invest in a home. You invested in mutual funds that was up and down. You also founded a very successful gym and that venture has done well.

Bobbi Rebell:
But now for your money story, we're going to talk about what's been going on more recently. And first of all I just want to thank you in advance, because this was not the original story that you were going to share, but you have agreed to share it I believe here for the first time, so candidly. And you had to make some very tough decisions after something, a new venture hadn't gone as well as expected. And I think it's something a lot of people will relate to and get a lot out of this story. So go for it. Kyle.

Kyle Maynard:
So I guess to start with my current career has been, as you know, traveling around giving speeches, corporate events, and you know a variety of other types of events. Like you in sort of the motivations for starting this podcast, very similar motivations. I've been wanting to go and try to find a way to go and build a business and monetize things outside of just the constant travel, and feel like there is a place to be able to go and reach people in the digital world, you know.

Kyle Maynard:
I also do have access to some amazing human beings, and really wanted to be able to harness that and be able to help other people realize more of their potential in their lives and whatever that would mean for them.

Kyle Maynard:
And I made some really aggressive hires very quickly, so I'd hired five near full time people to kind of help build out the vision for what I had set out to do with this new program. And things got pretty dramatically behind schedule and I ultimately realized the amount that was going to go and take to be able to go and get the ship righted if it worked at all, potentially might eat away at the vast majority of the savings that I'd made over the last decade or more.

Kyle Maynard:
And I had to make a very tough decision to be able to analyze the whole idea of the sunk cost fallacy. It's probably one of my favorite financial concepts. But the idea that just because you've put in a certain amount of money does not justify you continuing to go and put in more in the future for something that's not working so well.

Kyle Maynard:
And so I did go and let five of the people go on short notice quickly and ended up, give them a month to figure out what they were going to go and do next, as I felt like that was something that needed to happen. The promises and the excitement that was there and was made, I just wanted to go and do right by them, but at the same time did not want to eat away at the savings that I'd built up entirely for something that wasn't going so great.

Bobbi Rebell:
That's hard. Can you tell us more about what your vision, what kind of venture it was, and what did not happen or did happen that was not aligned with your original vision?

Kyle Maynard:
One of my financial mentors taught me this. He's the vice chairman of AOL, and he said that everything that he goes and gets into, you know, has this double bottom line aspect of purpose and profitability. That theme and that concept is something that I wanted to go and teach people that purpose and profitability. Profitability not just in their business lives, but like in every aspect of their lives.

Kyle Maynard:
And through some of my best friends that are former Navy seals, professional athletes, people that have achieved great things, wanted to be able and go and pull together from their wisdom to be able to create a program to ultimately inspire other people to go and take on these dreams, these visions.

Kyle Maynard:
And it's not dissimilar from, you know, people who have done these types of things before. You know, like the Tony Robbins style events and things like that. We wanted to go and approach it from a different angle, which is still going to happen I know down the road at some point, so I'm not going to go into the details, the specifics of what makes that so different.

Kyle Maynard:
But at the same time holding true to that message, the achievement of that no excuses mentality, which is kind of, that's the core of my messaging is like finding a way. That could be really detrimental when we try to enforce things that are not happening.

Kyle Maynard:
Things were way behind on this project and in order to like kind of pull together and unravel it, like ultimately to realize that by forcing that to happen in the nature of this project, I was going to lose the essence of what it was too, and kind of create something that was just generic that was too similar to what other people had already done too. So it was even still protecting the project at the risk of looking like an idiot. And it's okay.

Bobbi Rebell:
And it's a very grownup decision because you're also number one, protecting your financial assets that you've built up over a decade and that's something very real. But Perez Hilton, of of all people said, when you're building a business, don't always risk all your money. It's okay to take other people's money. You have to protect your own money too, and that's okay.

Kyle Maynard:
Totally. Really, I think that what it comes down to is the idea of fear and ego and looking bad and all of those things should not keep us from making the decisions that we know we need to make. So many of us go through life attached to the image of who we think that we are.

Kyle Maynard:
If we both throw in $50,000 into a business and I'm running the business, I come to you and I say, "Hey, we need to go and put in another $25,000 each". If you justify that in your head based off of the logic that you've already put in 50, it's a faulty logic.

Kyle Maynard:
The right way to make that decision would be as if I've made no investment whatsoever in that, like, would I make that $25,000 investment today. And if you answered yes, then do it and if not, then it's time to walk away from it. And ultimately what I had to go and realize is, if I were to go and make that investment for that payroll and kind of the extended runway and all that stuff, like I wouldn't make that investment today. So then ultimately I've got to make a hard choice now.

Bobbi Rebell:
So what is the lesson, the takeaway for our listeners from your experience?

Kyle Maynard:
I would say it's to look at whatever the situation, whether it's a financial thing, but it could be like I said, relationship thing, health thing, whatever. Look at where things are like out of order, and frankly are we clinging to something or some idea? Because you know, we think that we've already invested so much in it, like it's a dumb idea. Or like you continue on down that path, you know, whether it's ... I talk to my sisters about that all the time and like, you know, relationships too, it's this exact same way, you know. It's like you don't date somebody just because you dated them for two years. That's not the right way to go about that decision.

Bobbi Rebell:
Right. But people do, they feel they've invested in the person, the relationship. I should stick in and that is definitely not good to do.

Bobbi Rebell:
Let me ask you how. So so you are in the fitness business and that's your everyday money tip is how to save money. What to prioritize? What's worth spending money on when you're trying to get in shape? Because you climbed mountains, Kyle, like it's pretty insane what goes on.

Kyle Maynard:
You mentioned this, but I'd owned a gym for a long time too, and actually my first company right out of the gate was a supplement company and learned a tremendous amount about that and just the whole industry. And I think a ton of stuff that we spend money on in health and fitness goes unused and wasted. The biggest thing that you can do I think in the health and fitness journey is to drastically simplify it and spend time actually doing stuff. You know, spend time on, like if you're going to spend money, spend it on getting high quality food, instead of a ton of supplements and shakes and all of that stuff. Spend it on getting real foods, decent quality stuff. If you can eat organic, great. If not, then you can still get high quality food too that's not organic, that maybe it's not going to be as ideal, but like it's going to be pretty good.

Kyle Maynard:
It's going to get you a long ways and you don't need to go in and buy a ton of crazy fitness contraptions like you can make do with simple stuff. Like everyone has access to the gym of the outdoors like and if it's super cold or super hot where you're at, then you have your bedroom, you have a space at some point. You have your body. You have you know so many ways to go and move that don't require expensive $10,000 treadmills.

Kyle Maynard:
Is it an excuse? When it comes down to it, it actually is avoidant of the real issue at hand, which is putting in work and eating high quality food.

Bobbi Rebell:
Right. So what are you eating for dinner tonight, Kyle?

Kyle Maynard:
Today, I have yet to eat anything yet. I think I'm going to go on a fasting day, and then thrown in ...

Bobbi Rebell:
Wait a second, guys. Just so you know, we're taping this. It's after noon in San Diego where Kyle is. You haven't eaten till noon. Come on.

Kyle Maynard:
Most days I don't.

Bobbi Rebell:
You're one of those morning faster people.

Kyle Maynard:
Intermittent fasting. Yeah, and also like I'll throw in a periodic like two, three, five day fast every now and then. So ...

Bobbi Rebell:
Cool. That's also not, not the purpose of it.

Kyle Maynard:
Saves money.

Bobbi Rebell:
Save some money I guess. Anyway, so everyone. So Kyle has a bunch of projects going on. but they're top secret. So Kyle's not going to tell us. So I'm just going to have Kyle tell everyone where you can find out about all of his top secret next chapter of his business venture and life adventures. Go for it, Kyle.

Kyle Maynard:
All right. You can hit me up on Instagram is probably the place that I'm a more active, Instagram and Facebook, but Instagram's like pretty much where it's at. Like I've also taken the time to be able to spend the next few months to be able to go at a little slower pace and enjoy and then gear up for some exciting stuff in the fall and the winter.

Bobbi Rebell:
And your handle is Kyle Maynard, is it Kyle Maynard, right?

Kyle Maynard:
It's just KyleMaynard.com.

Bobbi Rebell:
Kylemayard.com. Cool. All right, everyone. Check him out. Thank you Kyle.

Kyle Maynard:
Awesome. Thank you Bobbi.

Bobbi Rebell:
Hey friends. So if there is anyone whose adventures you really need to be following on Instagram, it is Kyle's. This was a serious interview, but he's a really fun guy to watch, so definitely follow him.

Bobbi Rebell:
All right, let's get down to my take. Financial Grownup tip number one. Fail, but with grace and gratitude. I did not hear one bit of pity from Kyle, and I know he really put his all into this venture, so thankfully he did not put it in all his money. There was no finger pointing. He did not blame anyone. He kept his head up.

Bobbi Rebell:
This was not the story we had planned to share. Kyle mentioned it casually as we were setting up. We planned to share something else, so it is possible, even likely, that you guys are the first ones hearing this, and that's pretty brave for Kyle because Kyle's a pretty well known guy who is known for winning, and as he says, no excuses.

Bobbi Rebell:
Financial Grownup tip number two. Kyle reminds us that we can get in shape at no cost, and that rather than supplements, we can just eat good quality food. My tip buy less precut fruit to save money. So just this week, I realized my family bought a $9 container of cut up organic cantaloupe, which by the way had already gone bad that day so it wasn't even fresh and I had to return it, but $9. Oh my gosh. So first of all, easy way to save money on healthy fruits and vegetables. Cut them up yourself at home.

Bobbi Rebell:
Second, be aware of where to pay up for organic. In general, if it has a skin or an outer layer that you're not eating in general, you don't need to pay up for organic. I'll leave some links with more info in the show notes. And by the way the show notes can always be found by going to bobbirebell.com/financialgrownuppodcast and scrolling down to the episode. You can also type in bobbirebell.com/podcast and the guest's name. So in this case it would be bobbirebell.com/podcast/kylemaynard.

Bobbi Rebell:
Friends, big thank you. The show is growing. More of you are subscribing, so thank you again. Please tell your friends and all that good stuff. Social media is great, DME. Be in touch on Instagram bobbirebell1, and on Twitter @bobbirebell.

Bobbi Rebell:
And thanks to the great Kyle Maynard for helping us all get one step closer to being Financial Grownups.

Speaker 1:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media production.

After 148 rejections in the first funding round, Kathryn Minshew co-founder and CEO of the Muse took note of what she did wrong and upped her game when she went looking for new financing. Minshew scored close to $30 million thanks to the new approach. 

 

In Kathryn’s money story you will learn

-How Kathryn and the Muse team re-vamped their strategy the second time they raised money

-How Kathryn rebounded from the 148 rejections in the seed round of financing

-How The Muse raised $30 million from investors

-How they were able to ask for less money and come out with more than the original targets

-The way Kathryn structured her process when pitching investors

-How they organized their pitches and research to be more effective

-Kathryn’s investor prioritization strategy

-The specific thing Kathryn said to investors to get them to the table faster- and with more interest in her company

-How a second round of financing is different- and should be approached differently from a seed round

In Kathryn’s lesson you will learn:

-The advice Kathryn found most helpful from her networks and mentors

-How she got help from other entrepreneurs

-How to tell if the investors are wrong not to invest- or if your idea and pitch is missing the mark

-How to figure out who your end users are- and why it is important

-Strategies and specific things to ask in order to get honest input about your company

In Kathryn’s money tip you will learn:

-Negotiations can be about more than just cash

-How to ask for signing bonuses, signing bonuses, flextime, vacation time, better titles.

-Why budgets for professional training are essential and how to negotiate for them

In my take you will learn:

-How to learn lessons from rejection, and incorporate them in your next venture

-The importance of taking the time to throughtfully plan and customize presentations and pitches

-How to level the playing field even when the other party is clearly more powerful. 

Episode links:

TheMuse.com

Kathryn’s book with Muse co-founder Alexandra Cavoulacos The New Rules of Work

Follow Kathryn and The Muse!

Instagram @kminshew @themuse

Twitter: @Kmin and @TheMuse and @TheNewRules

Facebook  https://www.facebook.com/thedailymuse

https://www.facebook.com/minshew

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Transcription

Kathryn Minshew:
If you tell someone you're the founder of a company and ask for their input, they are more likely to give you positive impact because they don't want to hurt your feelings. If you tell them that you're a consultant helping a company understand how its market positioning lands, or helping a company better understand what it's doing well and what it's not, people are much more likely to give you totally unfiltered feedback for the series A because I was running a process.

Bobbi Rebell:
You're listening to "Financial Grownup" with me, Certified Financial Planner, Bobbi Rebell, author of "How to Be a Financial Grownup". You know what? Being a grownup is really hard, especially when it comes to money. But it's okay, we're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:
Hey, everybody. This is an episode about rejection, and what you would do differently the second time around. How to tell were they wrong to reject you? Maybe your message could be a little bit more on point. The Muse founder and CEO, Kathryn Minshew has told the story many times of how she and her colleagues were rejected 148 times when they when to raise money for their startup, The Muse. Once the company got off the ground, it has been a massive success, and many people would say, "Well, those 148 people, they must be so sorry that they rejected it." And of course, that is true to some extent. But also, Kathryn looks back and realizes she had a lot that she would do differently the next time. And in fact, she did do it differently when she went back for the next round of financing, and that's what we talked about. Here is Kathryn Minshew.

Bobbi Rebell:
Kathryn Minshew, you are a financial grownup. Welcome to the program.

Kathryn Minshew:
Thank you so much. I'm so excited to be here.

Bobbi Rebell:
And you are well known as the founder and CEO of The Muse, the amazing job site, and also well known for being rejected when you went to raise money. Tell me how many, 140 something times?

Kathryn Minshew:
148 times. It was like rejection for breakfast, lunch, and dinner, with a few meetings and noes inbetween for fun.

Bobbi Rebell:
And you are the queen of resilience, and one thing that you talk about in your book, "The New Rules of Work", which I should have mentioned to everybody. She is the author of a fabulous career book called "The New Rules of Work".

Bobbi Rebell:
You talk about your personal brand, and how important it is to define it. That fundraising and the lack of it for so long became your personal brand. So you brought with you a money story that has to do with what happened next, after you finally did get the initial funding and you went back for me. Tell us.

Kathryn Minshew:
Absolutely. Well, first of all, I'll say it's much easier as we all know to talk about failure once you've moved past it. So it became much easier to tell the story of the 148 noes after we had already successfully raised our series A and B rounds. So we've raised almost $30 million in venture capital so far for The Muse.

Bobbi Rebell:
Amazing.

Kathryn Minshew:
It's been a totally wild ride. So my financial story involves what I set out to do, or rather what I did in the series A to ensure that we had an outcome that was very different than the seed round. Because, obviously, I knew how important it was for that next round, to get it right from the go-ahead. And so to try and condense the story into something very quick, we wanted to go out and initially we were thinking about raising six to $7 million. But actually given the advice that I got while preparing for a fundraise, we were actually told to start out saying we were thinking five to six or five to seven, and then slowly let the demand build. So instead of us going out for a big number and being less sure if the market would respond, start out with a smaller number. And then, if the market is really excited about our business, let the negotiations and the demand push it up, which ended up working really well for us because we ended up raising 10 million after we had overwhelming demand.

Kathryn Minshew:
I also was incredibly structured about the process probably because I was a little bit paranoid after having such a difficult time with our seed round. So ahead of time, I really worked the story, got all of our metrics out there. I thought about how best to position them, which numbers to lead with, what to put first so that we could really grab people's attention. We were obviously lucky in that we had really great revenue growth and a lot of very strong metrics.

Kathryn Minshew:
And then, I actually created a spreadsheet. I took all of the investors that I was even remotely interested in talking to. I put them in a spreadsheet. Divided it up by location, so that when I was in New York, San Francisco, Boston, Chicago, DC, et cetera, I could meet with people who were there. Then, I included information about whether they had invested in any similar companies, any competitors. Any companies that might give them a better understanding into what we did at The Muse. I would include notes from different meetings. I actually would also rank how excited I was after each meeting to continue conversations, so I could prioritize the ones that I was most excited about. I would say that really helped to keep me on track, and so we were also able to run a pretty tight process, where we pinned all of our first meetings with investors to the same two-and-a-half or three-week period.

Kathryn Minshew:
It was really interesting because in the seed round, we had a lot of trouble with investors saying, "Oh, I'm busy, right now. But how about in a month?" I wasn't confident enough in the business, so we would just take whatever we could get for the series A because I was running a process. I would write back to people and be like, "You know I'd love to talk, but unfortunately, I need to get all of our first meetings done by X date. So I can push it a few days, but let me know if you're going to be able to make it work. And if not, I'm totally fine. We'll keep in touch and maybe there'll be another round that you can participate in." And what was fascinating is a lot of people would say, "Oh, let me move around my schedule. Absolutely, I can make it work." And suddenly, we were negotiating from a more even position. And the ones that weren't able to or the ones that said, "No, sorry. I can't do it," they probably would have never backed the company to begin with.

Bobbi Rebell:
True. Do you think looking back, obviously when you were going for the most money, the second round, you were a stronger situation to begin with. But had you used the techniques that you were now using that you just talked about, would you have had more success the first time?

Kathryn Minshew:
You know, maybe. It's so hard to know because the seed round for a startup is really different than later rounds because people aren't necessarily looking at your metrics. They are to some extent, but they're really betting on you. And I think the fact that it was my first proper company that I was fairly young at the time, this was six-and-a-half years ago, so it was very early in my career. And I think that plus the lack of knowledge or understanding about what we were trying to do in the business were some of the biggest concerns. So I do think we could have had a better time and controlled the process a bit more, but I also think there were just some fundamental and structural things that we had to get through and really prove on very limited capital before we could really go out and successfully fundraise from bigger investors.

Bobbi Rebell:
So now, what is your advice to listeners and especially want-to-be entrepreneurs that are looking to raise money, start businesses, and especially to young women?

Kathryn Minshew:
I would say, firstly, you can't understate the importance of perseverance because it is so hard in the early days. But I think that doesn't mean that you just keep doing the same thing without adjusting your tactics and thinking about how you could be more strategic. I found it to be so invaluable to get the advice from others, especially other female entrepreneurs. Because sometimes we have a lot of great friends who are entrepreneurs, who are men, but sometimes the tactics or the approaches or behaviors that would work for them, didn't work the same when I did them because of unintentional or unconscious bias or other things. And so I found that it was really helpful to surround myself with a network of entrepreneurs of both genders to get a lot of advice, to test out different approaches to see what felt natural and normal to me. Because if it feels too unnatural to you, investors will probably pick up on that, and it won't help you communicate that confidence that you are looking for when you're starting to talk to investors about your business.

Bobbi Rebell:
So one last question about this for our listeners, how do you know the difference between maybe your idea just isn't that good, and that's why you're not getting funding and you should stop, or you should persevere as you did because your idea just isn't hitting the right people at the right time with the right message?

Kathryn Minshew:
Absolutely. So you've just gotten to the crux of what makes this so hard, which is that there is no silver bullet, and you will never have 100% confidence or certainty either way, which is incredibly difficult. However, I think there are a few things you can use to help you directionally get that sense of whether your business is likely to be successful. The first, and I think the most important is to figure out who are your end users and do as much as possible to get unfiltered feedback from them.

Kathryn Minshew:
For example, if you tell someone you're the founder of a company and ask for their input, they're more likely to give you positive input because they don't want to hurt your feelings. If you tell them that you're a consultant helping a company understand how its marketing positioning lands or helping a company better understand what its doing well and what it's not, people are much more likely to give you totally unfiltered feedback, and you need that unfiltered feedback when you're trying to ascertain if you really need to keep pushing forward on your business.

Kathryn Minshew:
So in my case, even though we were getting rejection, after rejection, after rejection from a lot of investors, we were hearing things from our users and from people who were signing up to use The Muse that indicated we had tapped a nerve and we were on a path that people love. They wanted us to use the product. They'd say I love The Muse, but can you do these five things? Make it better here. Change this. That's all positive feedback because that shows you that there is a need. You just have to keep getting better, and I think that is what gave me the oomph to keep going. But I will just call out it's not like I knew the whole time, oh my gosh, this is a great idea. I just have to keep going. I definitely struggled with whether I should accept that these people that were much more experienced than I, that were successful investors, maybe they knew something I didn't, and I just had hubris.

Bobbi Rebell:
All right. Let's do a money tip. You are the career guru, and you have so many amazing ideas and tips in your book. I wanted to pull some out of there and get maybe your favorite tips that people can use in their careers, and their ventures that they could maybe put to work ASAP at their next job interview or their next negotiation, what have it.

Kathryn Minshew:
I thought through a lot of different things I could share here, and the one I came up with that I wanted to talk about today is the fact that when you negotiate, it is not just all about cash and I think it can be really empowering to realize that because so many of us have anxiety about negotiating a salary, negotiating a raise. Whether it's at the beginning of a job search, or when you're getting a promotion. But I would encourage people, remember that there are a lot of other things you can negotiate for.

Kathryn Minshew:
So obviously, base salary is the thing that people talk about most. But what about signing bonuses, performance bonuses if you achieve certain things? You can also negotiate for flex time, for vacation time, for a better title that might help you in your career. One of the most creative things that I've heard is people negotiating for a budget for professional development and training.

Bobbi Rebell:
Specific money. In other words, not just saying, "Will you send me," in theory. It's very specific.

Kathryn Minshew:
Oh, very specific. In fact, there was someone at an organization that had mandatory salary bans that the leadership wasn't able to go beyond, and so she said great. Why don't you dedicate ... I think it was five or $10,000 towards training development conference that will include my travel, and that will help level me up to be a better employee for you, to let me do my job better, and it won't invalidate the salary cap. This will just be another way that you're investing in my growth, and they said yes, and I think that is such a great example of creativity when it comes to negotiation.

Bobbi Rebell:
Amazing. That's such great advice. Thank you so much. Tell us quickly before we wrap up, what are you guys up to at The Muse these day, and where can people find you?

Kathryn Minshew:
Absolutely. So people can find me at The Muse or @kmin on Twitter. As a company, we are doing a lot right now, but we have been really focusing on we rolled out a new feature called Discussions on TheMuse.com, where people can ask and answer each other's questions. So if you have a career question or you want to learn more about negotiating a raise, we've got a way now to get advice from our community and hear other people's stories. And then, I'm also just kind of fascinated down the road by continuing to explore this idea of how people make the best career decisions, how they find the right fits, and how we help companies tell their stories in a more genuine and authentic way that isn't about just come work here, we're great, but really shares the information people need to know to decide do I want to be part of that organization, or be part of that company?

Bobbi Rebell:
Hey, friends. Here's my take on what Kathryn had to say.

Bobbi Rebell:
Financial grownup tip, number one. Like she did, do your homework, including learning what went wrong the first time. Even if you think the companies or whomever you were pitching to were wrong to reject your idea, we all have room for improvement. Kathryn went out and asked for advice, for example, about how much money to ask for. She actually went for a smaller number based on the advice as a strategy, and ended up raising more money, so it worked. She was also much more organized and structured in her preparations the second time around. She was specific to each company, and deliberate in her presentation. She planned geographically, so she could be efficient with her time. Kathryn even ranked how excited she was about prospects, so she could prioritize and focus on her resources and the best alow there.

Bobbi Rebell:
Financial grownup tip, number two. Stand up for yourself, even if you need them more than they need you. In Kathryn's second round, when prospects said they didn't have the time to meet with her any time soon, she pushed back and was not only able to get them to the table faster when they were interested, but also to level the playing field for a stronger negotiating position.

Bobbi Rebell:
Thank you for listening to this episode of financial grownup. Please subscribe if you have not already. Reviews are great if you have just a few minutes. You can follow me @bobbirebell on Twitter, @bobbirebell1 on Instagram, and learn more about the show at BobbiRebell.com/FinancialGrownupPodcast. I hope that you all enjoyed this episode of "Financial Grownups" with The Muse's Kathryn Minshew, and that we all got one step closer to being financial grownups.

Bobbi Rebell:
"Financial Grownup" with Bobbi Rebell is edited and produced by Steve Stuart, and is a BRK Media production.

Fran Hauser became a financial grownup very young, helping her immigrant parents build their businesses by doing the books and serving as a liaison to clients as early as 1st grade. The author of “The Myth of the Nice Girl, Achieving a Career You Love Without Becoming a Person You Hate” now applies those early life lessons to her search for  startup investment opportunities.   

 

In Fran’s money story you will learn:

-How growing up as the english speaking daughter of Italian immigrants impacted her path to being a financial grownup

-What it was like to be preparing invoices for her parents businesses starting in 1st grade

-What she learned about risk and investment from observing her father’s strategies

-How her parents took risks despite their disadvantages, and the impact that had on her current risk tolerance

-How she integrates those skills when she considers startup investors in her current role as an early stage investor

-The specific characteristics she looks for when evaluating startups

In Fran’s money lesson you will learn:

-How to conquer fear of mistakes

-The importance of integrating kindness and respect

In Fran’s everyday money tip you will learn:

-How Fran teachers her children about money using a 5 gallon water jug

-How much they saved

-How they spent the money!

In My Take you will learn:

-The impact of saying Thank You instead of Sorry

-How the correct tone in which a message is delivered can make it more effective

Bobbi and Fran also talk about:

-Her new book The Myth of the Nice Girl: Achieving a Career You Love Without Becoming a Person You Hate

-What inspired Fran to write the book after more than a decade of planning

-The unique scripts that are in the book that readers can use to execute the strategies Fran teaches

-What the Nice Girl Army is, and how you can laern more about it

-Fran’s plans now that the book has been a best seller!

Episode Links:

Learn more about Fran at her website Franhauser.com

 

Buy Fran’s book! http://www.franhauser.com/nicegirl/

 

Follow Fran!

instagram fran_hauser

twitter @fran_hauser

  

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Transcription

Fran Hauser:
When my father was asked to go look at a job, a potential client, and give them an estimate, he wasn't able to understand the directions to actually get to the house. So I would listen in on another phone and write down the directions, and then I would go in the car to the residence, and then I would get out and I basically be the translator.

Bobbi Rebell:
You're listening to Financial Grownup, with me, certified financial planner, Bobbi Rebell, author of How To Be a Financial Grownup, and you know what? Being a grownup is really hard, especially when it comes to money, but it's okay, we're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:
Hey friends, that was author, Fran Hauser. Now, this is a very big interview for me because she is very much in demand after her book, The Myth of the Nice Girl: Achieving a Career You Love Without Becoming a Person You Hate, became a huge hit this summer. It has many of us rethinking the things that women thought we had to do to succeed. No more mean girls, and there's a lot in there for men as well. So stay with me everyone, this is not just for women listeners. Special welcome to our new listeners, if you are returning, thank you as well for your support. We keep the shows to about 15 minutes so you can easily fit it into your busy schedule, but we also release three episodes a week. So feel free to binge if you're commuting, just make sure to select auto download after you subscribe so that they'll be in your feed automatically. It's all about making it easy.

Bobbi Rebell:
Let's get to Fran. After a long career in media, which included being the president of digital at Time, she is now an investor in startups, and she got a lot of the training for that from her upbringing being a very active part of her parents businesses. Here is Fran Hauser.

Bobbi Rebell:
Hey, Fran Hauser, you are a financial grownup, welcome to the podcast.

Fran Hauser:
Hi Bobbi, great to be here.

Bobbi Rebell:
Congratulations on the incredible success of your book, The Myth of the Nice Girl: Achieving a Career You Love, circled in a bright red circle, Without Becoming a Person You Hate, big X over the 'Hate' of course. Since the book's come out it's been named so many different things, including an Amazon Best Business Book of 2018, best new book by People magazine and Refinery 29, most anticipated title of April by Bustle, I mean I could just basically go on. Congratulations on all of that, Fran.

Fran Hauser:
Oh thank you. It's really been amazing, I feel so grateful.

Bobbi Rebell:
You came to us with a story that's really meaningful, because it has to do with your whole family and the money experiences that you learned growing up from your parents, in the town where my sister now lives, Mount Kisco, and you were their bookkeeper in their businesses in first grade, tell us about that.

Fran Hauser:
Yes. So my parents are Italian immigrants who moved to Mount Kisco, as you said, and like many immigrants it took a lot of courage to make this move. They were uneducated, they didn't speak the language, and they were moving to a place that was completely foreign to them. What each of my parents did have though, was a skill. So my father was a stonemason, my mother was really good at sewing, so they both started small businesses. My dad a stonemeasonry business, and my mom opened up a tailoring shop with her best friend. Being the oldest of four, they needed my help, especially when it came to communication. So when I was in first grade I was preparing all of my dad's invoices. One memory that I have is I could only add at that point in time, I couldn't multiply yet, so my aunt actually created a sales tax chart for me, so that if the monthly maintenance was $300, I could see exactly what the sales tax was, and then just add the two numbers together.

Fran Hauser:
So that was first grade, and then even in middle school I was helping my mother with marketing. So helping her come up with a logo, and getting different marketing and sales materials printed. So I got exposed to business at a very young age, and even understanding things like revenue, and expense, cashflow, you know seeing that when more cash comes in than goes out, decisions that need to be made around what to do with that extra money. It was really interested watching my dad because he took some calculated risks and invested in both commercial and residential real estate, which proved to be fruitful. I would say at a very, very, very young age I played this role of bookkeeper/marketer/general manager.

Fran Hauser:
Another vivid memory I have that I'll just share with you is when my father was asked to go look at a job, a potential client, and give them an estimate, he wasn't able to understand the directions to actually get to the house. So I would listen in on another phone and write down the directions, and then I would go in the car with him and we would actually drive to the residence together, and then I would get out and I would basically be the translator for him. So that was my childhood, pretty unconventional.

Bobbi Rebell:
Wow. Very unconventional. How did you assume this role? Were there specific deliberate conversations, or did it just evolve organically as you grew up in the household?

Fran Hauser:
It really evolved organically, because I was the oldest. Really, these things just fell on me. It made sense, if something was broken, even in the house, and needed to be repaired, I would be the one to call the plumber or the contractor, and at the time it felt really hard. It was frustrating, for sure, at times because I just felt so different from all of my "American" friends, who were doing sleepovers and play dates, and I had so much more responsibility. Obviously, looking back, it was actually such an incredible experience, because I learned so much, not just about business but also about risk taking. Watching my parents, who had so much going against them, they were at such a disadvantage, but they were still able to take these risks. Whether it was building these businesses, or investing in real estate, and if you look at my career, I've taken many risks in my career. I've reinvented myself several times. I left Coca-Cola and the late nineties to go to an early stage internet company, Movie Phone. Or five years ago, I left a really comfortable job at Time Inc. to move into startup investing.

Fran Hauser:
So I haven't been afraid to take risks, and I think a lot of that comes from seeing how disadvantaged my parents were, and feeling like if they could take risks, I should be able to.

Bobbi Rebell:
I wanted to ask you, so you mentioned, and I was going to bring this up, that you now are a startup investor. How did this background in business and understanding risks, and understanding strategy and marketing, and even just the basic economics of business, how does that inform your approach as an investor now?

Fran Hauser:
So I think in a lot of ways. For starters, when I'm evaluating the entrepreneurs I'm looking at them and I'm saying, "Do they have the capacity to take risks? Will they jump in with both feet?" And I'm also looking at what kind of mindset do they have? Are they optimistic? I always felt like my parents approached every single venture with such optimism, and with an abundance mindset, and treating people kindly and with respect. So those are things that I really look for in an entrepreneur, and then the other side of it is the brass tactics operational side, which is I feel like I'm really good at looking at financials and understanding what the risks are, really getting nitpicky when it comes to the assumptions that are being used. So I feel like I can look at a PnL pretty quickly, and projected cashflows, and all that good stuff, and I'm just co comfortable. I'm so comfortable with numbers, and I'm so comfortable with looking at forecasts and really trying to make sense of it, and also understanding is there a there there?

Fran Hauser:
The other part too, I would say, is just understanding markets, understanding consumers. I think that also comes from just having spent so much time with my parents clients. So it's impacted me as an investor in so many different ways.

Bobbi Rebell:
So what is the lesson then, for our listeners from this, that they can apply to their businesses, and to some degree, to their lives?

Fran Hauser:
I would say the lesson is to not be afraid to take risks, and when you do so, really approach it with a mindset of abundance and optimism, and don't be afraid. Don't be afraid to go all in and to jump in with both feet, and then also the last thing I would say, which really ties back to the book, is to treat people with kindness and respect, because I think you look at my parents who barely spoke a word of english, and they were still able to communicate through a lot of nonverbal cues, and a lot of that had to do with being charming, and being kind, and that will take you far.

Bobbi Rebell:
Yeah, because the book is really all about being nice, but in a strategic and smart way.

Fran Hauser:
Yes, being nice in a way where you're not a pushover, and you're not veering into people pleasing territory. It's really about how you can be both nice and strong. Those two things are not mutually exclusive, and that you bring both of those into virtually any situation at work.

Bobbi Rebell:
Alright, let's talk about your everyday money tip, because one thing that I love about this is it's very specific, and tangible, and something we can all do pretty much right away.

Fran Hauser:
Yeah, I love this. So what we do in my house is, instead of a normal piggy bank, we collect coins in a five gallon water jug. The kids love it because it's so much bigger than a piggy bank, and it's clear, so you can see the progress. The last time we cashed it in the coins were worth $4000, and it took us several years to fill it up, but it's just a really fun way to teach your kids about saving and about goals.

Bobbi Rebell:
Where do you cash it in, what's that experience like? Is it one of the machines, or do you bring it to a bank?

Fran Hauser:
It's actually hysterical because it's so heavy, so what you have to do is we put duct tape over the top of it to close it, and then we literally roll it-

Bobbi Rebell:
Oh my God.

Fran Hauser:
We have to roll it down the-

Bobbi Rebell:
You could get a smaller container, Fran, you know that?

Fran Hauser:
I know, but it's part of the experience, I guess. So much fun, and then we literally bring it into the bank. The teller always has so much fun with it, because it's not something that they usually see.

Bobbi Rebell:
So what did you do with the $4000 then?

Fran Hauser:
The first time we did it my husband and I, it was actually pre-kids, so we ended up spending it on a really great spa vacation, which was great. Just the two of us.

Bobbi Rebell:
That works.

Fran Hauser:
That works, right? And now with the kids we're just starting to talk to them about, "Okay, what do we want to spend it on?" And that's also really fun, because it allows you to bat around ideas and then have something that you're really excited about, you have something to look forward to.

Bobbi Rebell:
Alright. We'll have to get an update and put it in the show notes as to where the money goes. I want to spend just a couple of minutes talking about your book, because it's had so much impact.

Fran Hauser:
Yes. The book is really my response to a question that I get asked all the time, which is, "How can you be so nice, and still be successful?" It's just a topic that I've found myself talking about quite a bit, and it's something that I really believe. Being nice, and being empathetic, and collaborative, and having an abundance mindset. All of those things have really served me well in my career. If I think about some of the bigger promotions that I received, or if I was asked to work on a really high profile project, a lot of that came back to my ability to build relationships and earn trust, and a lot of that goes back to being nice.

Fran Hauser:
So the book is really actual, I mean it's inspiring, but I think what makes it special is I am such an operator at heart that I really wanted to make sure that we filled it with tips, and techniques, and scripts. There are so many scripts for navigating sticky situations.

Bobbi Rebell:
Yes, there are very specific things, because people think, "Well, this happens to me, what do I ..." they literally don't have the words. Like when someone takes credit for an idea that you had, you go into exactly what to do, which is important.

Fran Hauser:
Yes, and I have to tell you one really cool thing, just over the past week I've had three different women tell me that they all got really big raises using my advice in the book.

Bobbi Rebell:
Fantastic. And now, you're now working on this Nice Girl Army, right? That's your saying on social media, and you bring together all these different stories that relate to that.

Fran Hauser:
Yes. My Nice Girl Army is actually a group of ambassadors that I put together, probably about six to nine months ago. A lot of them are former mentees, or current mentees, they really love the message in the book, and they've really gotten behind the book. It's basically a Google group I've created where we all communicate with one another, and they've all been so helpful in promoting the book, and I think from a hashtag perspective, it's taken on this bigger movement feel to it. It's just been really fun to see women who I don't know reading the book and using that hashtag, and saying how much they love the book, and how much it's helped them.

Fran Hauser:
So I think in terms of what I'm thinking about next, it's really how do I take all of this great content that's in the book, and what else can I do with that content? So I'm just starting to think about some product extensions from the book, which is really exciting, and then still doing my day job, which is investing and advising, which is something that I've put on pause a little bit over the last few months as I've been working on the book tour. So I'm really excited to get back into that as well.

Bobbi Rebell:
Cool. Well, I want to make sure everyone can, first of all get the book if they haven't gotten it yet, but more importantly, also know where to find you and follow to get updates on all of these different projects.

Fran Hauser:
Yes, definitely. So my website is FranHauser, H-A-U-S-E-R, .com, and you can get all the information about the book and where to buy the book there. My Instagram and Twitter handle is the same, it's Fran_Hauser, and of course you can always connect with me on Linkedin as well.

Bobbi Rebell:
Wonderful. Well, thank you so much, Fran. I love the book, and if there's anyone out there who hasn't read it yet, please pick it up, it's wonderful, well worth investing the time. Thank you Fran.

Fran Hauser:
Thank you Bobbi.

Bobbi Rebell:
Hey everyone, so Fran and I really just scratched the surface in that interview, here's a little bit more wisdom from her book. Financial Grownup tip number one; one thing that Fran talks about in The Myth of the Nice Girl is the importance of how things are presented, the tone that you use in your voice. So you can be firm, and not be a pushover, and still be nice. Think about the way that you say things.

Bobbi Rebell:
Financial Grownup tip number two; don't say sorry so much. Try replacing it with "Thank you." Fran points out that many women apologize of things that not only were not their fault, but also they aren't really sorry about. For example, not being able to attend an event. She would often apologize for declining an invitation, instead, she advises to simply say, "Thank you for the invitation." And say that you will not be able to attend.

Bobbi Rebell:
If you have not already, please hit that subscribe button and be in touch on Twitter, @BobbiRebell, on Instagram @BobbiRebell1, and on Facebook I am @BobbiRebell. And learn more about the show at bobbirebell.com/financialgrownuppodcast. And thank you to the wonderful Fran Hauser for helping us all get one step closer to being Financial Grownups.

Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart, and is a BRK Media production.

When entrepreneurs Daniel Levine and Steven Pulver started their Fireside Conference in Canada 4 years ago, their ambition was so hot it burned through their budget, putting the conference in the red. 

In Dan and Steve’s money story you will learn:

-The backstory of their first Fireside Conference

-The key thing that they did not factor into their budget

-How they select who attends the Fireside conference, and how they believe that curation ties into their success

-The missing thing in the conference marketplace that they identified, and inspired them to create their own conference

-The personal connection they have to the location of the conference

-Where their funding came from at the start of the venture

-Why they were $30,000 in debt when the first conference ended

In Dan and Steve’s money lesson you will learn:

-Why they decided to stay on their original trajectory even though the conference lost money in year one. 

-What the data from the first conference showed them and how they leveraged the data for the future

-The role that social media played in their success, even though there was no cell phone reception (or use) at the conference

-How they monetized a very small audience by focusing on community curation

In Dan and Steve’s everyday money tip you will learn:

-Why they allocated a significant budget to in-person events to connect with their community

-The quick realization that they could have more impact on a lower budget by changing one key thing. 

-How you can apply that to your networking and marketing, or even just your friendships and personal relationships

-Why spending more money to impress people is often not effective and can sometimes dilute the potential impact

In My Take you will learn:

-How the new hit show Succession illustrated the same point as the Fireside guys- wealthy people are not impressed by expensive stuff. Just be real with them. 

-How I implement the same strategy, hosting friends and colleagues in my home, rather than taking them out for fancy impersonal dinners

-The significance of pro-actively choosing how you fund a startup

-How self-funding allows for a less painful failure, because while you lose your money, you maintain control and avoid pressure to cut losses from outside investors

Dan, Steven and Bobbi also talk about

-Dan and Steve’s entrepreneurial venture MinuteBox.com

-The next Fireside conference in September

-The speakers at the next conference will include Jordan Harbinger and Jason Calcanis

-How to get preferential consideration for the conference

 

Episode Links

Learn more about the Fireside Conference!

 

Follow them on social media!

-twitter @firesideconf, @daniellevine

-instagram @fireside_conf

 

Learn about their 2018 speakers:

Jordan Harbinger

Jason Calcanis

 

Learn more about the show I mentioned- HBO's Succession!

---

Transcription

Daniel Levine:
We didn't have a sense of when we told people that it was going to be all you can drink, what that meant on the bottom line, and we didn't really have a sense of when you do a conference in the middle of nowhere three and half hours from the closest big city, what that means when you have to start helping to arrange transportation for people.

Bobbi Rebell:
You're listening to Financial Grownup, with me certified financial planner Bobbi Rebell, author of How To Be a Financial Grownup, and you know what, being a grownup is really hard, especially when it comes to money but it's okay, we're gonna get there together. I'm gonna bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:
Yes my friends, the bar tab can get pretty expensive, especially when you offer it unlimited all weekend long, and that was just the beginning for entrepreneurs, Steven Pulver and Daniel Levine when they started the Fire Side Conference in Canada four years ago. The team wanted everything to be perfect for their first experience, but perfect does not come cheap. Lots of lessons and take aways here are Steven Pulver and Daniel Levine.

Bobbi Rebell:
Daniel Levine and Steven Pulver, you're financial grown ups, welcome to the podcast.

Steven Pulver:
Thanks so much for having us.

Daniel Levine:
Pleasure to be here.

Bobbi Rebell:
You guys hold the honor of being the first team that I've had on. So this is going to be cool. We'll see how it goes.

Daniel Levine:
Thank you. We're looking forward to it.

Steven Pulver:
Hopefully no screw ups but we're looking forward to it.

Bobbi Rebell:
You guys are going to be great. Alright you are Canadian entrepreneurs and you are the brains behind a conference that I was very impressed by when I started learning about it, The Fireside Conference. It's happening for the fourth year in September, up in Canada. You're also entrepreneurs yourselves. This is a conference for entrepreneurs, you are entrepreneurs. Your company is MinuteBox, which is cloud based, software basically for law firms to help them be compliant with the various regulations in Canada but the conference is really the focus that I want to talk about here because your money story is about.

Bobbi Rebell:
So tell us what happened, this is year four. I want to hear what happened in the first year, because I think it's some that a lot of entrepreneurs and just people that have ideas about starting businesses or just managing their own finances will relate to and hopefully learn from

Steven Pulver:
For sure. It starts in 2014 when Fireside itself was born and just for your listeners to take just a 30 second overview of what Fireside is, and how it differs from a traditional conference. So Fireside at its core is an invite only retreat for entrepreneurs, founders, investors, influencers from all over the world that we invite up to a summer camp every September.

Steven Pulver:
We started our first official year in 2015. Daniel and I were looking around our community and saying there's a lot of great networking events, there's a lot of great events and things to bring the community together, but the biggest failure they all had was the inability to really bring people together on a way deeper level than just meeting in a conference hall.

Steven Pulver:
So we kind of said there's got to be a better venue that we can do a conference or an event at and we landed on this amazing summer camp where children are there all summer as a sleepover camp outside Bancroft, Ontario, Canada.

Bobbi Rebell:
And you have a personal connection, right? You have a personal connection to the camp.

Steven Pulver:
Yeah so I spent 24 years there both as a camper and staff and worked my way all the way up from counselor to head staff and eventually leadership team and helped a run a lot of the programming. So I was obviously incredibly biased. Daniel actually had attended camp Alden as well as a staff. So when we were looking at venues we were obviously both biased in knowing this was an amazing place to do this at.

Steven Pulver:
We had no video of photos of Fireside itself. When we were trying to market and spend money on ads and things like that, we literally had no real starting point. So because of that everything we were doing, we were fresh into. So we were throwing a lot of stuff at the wall, as we continue to do today, to see what would stick.

Bobbi Rebell:
Had you done any market research or anything? What was your background that made you qualified to do this?

Steven Pulver:
I think we would be completely foolish to say now that we had any form of subject matter expertise in running events, other than wanting to do something amazing.

Bobbi Rebell:
Where was you funding coming from, did you have budget, how did this come together from a financial perspective?

Daniel Levine:
So in our first year, from a financial perspective, it really came together very loosely and in an unstructured way, and hopefully not to ruin the story, but that's how we found ourselves about $30,000 in debt at the end of it. We looked at pricing and we weren't looking at pricing as a factor or breakeven. We weren't looking at it as a function necessarily of our cost. We really went into this with an, "if you build it they will come" attitude and really not having pedigrees in the areas of conferences or event management. We didn't have a sense of when we told people that it was going to be all you can drink, what that really meant on the bottom line, and we didn't really have a sense of when you do a conference in the middle of nowhere three and a half hours from the closest big city, what that means when you have start helping to arrange transportation for people.

Daniel Levine:
So it really was both a combination of not having a budget, but also really just, as you put it, not having any qualifications for doing something like this that had us at the end of a really magical two and half days turn to each other and realize that we really were not in a good financial position.

Bobbi Rebell:
So what did you spend? Give me some of the numbers, what did you spend on the conference and where, and was your revenue that you did have?

Steven Pulver:
Back then, I should say, our only revenue source was tickets. So our tickets were, Dan what was it, $300 to $500 range?

Daniel Levine:
Yeah.

Steven Pulver:
Let's say give or take $350 to $400 on average, in terms of ticket price. That was really our main source of revenue. We had a little bit of sponsorship at the time, but when we're talking about money coming in the door, we're really looking in the $20,000 to $30,000 range or just pure revenue. Now, there's a lot of costs involved, so of course things are completely dependent on the number of people that we have enter the gates of camp. So back then we were about 75 people, now we're around 400, so obviously that has changed quite a bit, but back then, alcohol was a huge cost.

Steven Pulver:
Swag, wanting to give people, for instance, under that swag category I would put whether they'd be water bottles, or [inaudible 00:06:28], or pieces like that. Food, obviously, is a huge piece. Those were the big, big, big costs, and when Dan and I looked at this and we said, "We want to create an amazing event," we didn't have budget in mind. That certainly doesn't mean we had an unlimited budget, but we were never going to sacrifice the quality of, say, the food, or the amount of food, or the amount of alcohol, or the amount of drinks, or whatever it might be, on account of our budget in that first year.

Steven Pulver:
We didn't really know where we were going with it, but kind of both said, "We're in, or we're not." And once we made that decision to go ahead, the budget, unfortunately looking back, it was really nonexistent.

Bobbi Rebell:
So where did you get the money from, the negative $30,000? Was it borrowed, were you putting it on credit cards?

Daniel Levine:
Yeah, so that was coming from our personal capital. Steven and I, we certainly didn't have $30,000 to blow away, but we were fortunate to have some savings, and we're very thankful for the support of our significant others, who saw that big bill come in at the end of the day and say that they had faith in us to really build something fantastic. And the only reason that we were able to swallow such a hit in our first year, was that we had a long term view. There's at least one component of that long term view, if not two, that were important to informing our decisions.

Daniel Levine:
One was, we knew we wanted to go larger than 60 or 75 people, we always thought that we'd be in the 300 to 400 person range. Knowing that, we also knew that our fixed costs were high, and our variable costs were quite low. So that actually was a huge point of leverage for us to look towards in future years, knowing that if we were able to focus on growing our membership and attendee base, that would end up covering our fixed costs, and since our variable costs are quite low, it wouldn't be linear and proportional, such that a 60 person conference would see us lose a similar amount of money as we would see in a 400 person conference. We always knew that if we grew enough, in future years we would be able to cover that.

Bobbi Rebell:
Okay. So what did you do then in year two, and what is the lesson for our listeners?

Daniel Levine:
Yeah, so two key things. One was, stay on the trajectory that we were on with our original vision. So we had to have faith in the fact, and quite honestly we could look to the spreadsheets to prove it, but we had faith in the fact that if we grew from 60 or 70 to 285, which is what we were in our second year, we would exceed those fixed costs-

Bobbi Rebell:
Which is phenomenal growth, by the way, that's amazing.

Daniel Levine:
It was. And that was something that we really didn't expect, but because we made that huge investment in the first year and put on a fantastic program, what happened on the Sunday when we came back into the city and got cell phone reception again, is our emails were filled, not just with responses from attendees, but from friends and friends of attendees who saw them tweeting and Instagraming about it, and saying, "How do I get an invite? How do I get involved?" So we were able to leverage a really amazing product into a very big growth year into our second year. So that was a very large component of being able to recoup things in our second year. But the other big factor was, we need more revenue streams. Because we knew we were going to grow, we knew we could also go after revenue streams at 285 that we couldn't go after at 60 or 70 people.

Daniel Levine:
So, for example, sponsorship, that was a brand new door that opened for us, and even though 285 is, let's say relatively small in the conference business, where you might have conferences with 10,000 or 20,000 people, we could now go to major brands and major companies and say, "We have 285 highly curated people that are industry leaders, top entrepreneurs, top individuals, we are going to give you an opportunity to do very deep and impactful experiential marketing activations with them, and as a result, these brands saw a lot of value and in turn sponsorship dollars started coming in, which supplemented the revenue that we were receiving through ticket sales.

Bobbi Rebell:
Well, I think that's an important lesson for our listeners, that you weren't just taking a check from anyone. Once you were in year two you were able to have that history of the content that people wanted, and the experience that people wanted, and you could select and curate, as you say, the 285 people. So it wasn't just any 285 people, it was people that really had value to the potential sponsors.

Daniel Levine:
Precisely, and that's magnetized quite a bit over the years, and we've really seen an exponential growth in the inbound requests to join us. Whereas in our first year, we were going out and selecting, each of us, 30 or so people from our networks to really beg to come up and experience this with us. We're now going to receive over 4000 applications from people all over the world to be one of 400 people to come and join us this September.

Bobbi Rebell:
Well that's amazing, congratulations. I want to move from there to our everyday money tip, because that also has to do with something that you do that other people can emulate, that was at first a misstep, and then you found the right way to do it and it's working for you.

Steven Pulver:
At the start of this new year, 2018, we said we would start doing dinners. So we basically hand selected both current attendees, who are attending for the first time this September in 2018, alumni, other people in the community that we wanted to join us, and we'd have dinners, and we would invite people to nice restaurants, certainly not over the top fancy restaurants, but nice restaurants here in Toronto, and we did a few in Boston, and Chicago, and other places. And we would basically bring people together for a night of eating and drinking, and just a good time connecting people.

Bobbi Rebell:
That's expensive though.

Steven Pulver:
Yeah. So we found out very quickly that that's very expensive, and that was built into our budget. We knew from the beginning we'd spend maybe $2000 at dinner, and we had built that in that we were going to do a few of these. So we'd earmarked that and we knew we were going to do it, but after a few dinners we realized that this was getting expensive, despite us being ready for that expense, but it wasn't really us. We loved the fact that we were connecting with people and having great meals and great conversation, but at one point Daniel actually turned to me and said, "Why don't we just do a few barbecues? Do you think maybe we could do it at your house?" And I said, "Absolutely we can so that."

Steven Pulver:
Next thing you know we got the barbecue all ready and went to our favorite butcher shop and got burgers, and basically created a barbecue that I'm actually staring at in my living room right now, we're about to host a barbecue in a hour or so from now, and we said, "We can do barbecues. We can so five or six of these a month, at a cost of maybe $200 a barbecue, max, and bring amazing people together and have the flexibility to not spend a lot of money, but actually get way more bang for our buck."

Bobbi Rebell:
And that's something a lot of people should take to heart, because we sometimes get so busy trying to impress other people, and in fact it's often more impressive to bring someone to your home. Certainly it creates a different kind of bond, a more special and more personal bond, and it is more budget friendly.

Steven Pulver:
Right, and I think it really does go to our core too, right? As both individuals and as a business where we want to connect with people in this kind of way, as opposed to some hoity-toity kind of restaurant that is just fundamental not us.

Bobbi Rebell:
Right. So it is on brand, as they say, and speaking of that, you've got conference number four this September.

Daniel Levine:
Yeah, we now have a hard cap at 400 attendees, particularly because for us community and authentic relationship is super important to us. We're going to have incredible folks like Jordan Harbinger, from The Jordan Harbinger Show, and Jason Calicanis, who is one of the most world renowned Angel investors, coming and joining us for the weekend. Disconnecting from technology up at summer camp, sitting around the fire pit, sharing stories about business and growth and leadership, and going water skiing and rock climbing while we're at it.

Bobbi Rebell:
Sounds amazing. Alright, where can people find out more, if you even have any spots, or get on the wait list for next year?

Steven Pulver:
So, we have just opened up our final 50 application spots, those are now officially open for application, so there is still room available to apply, and I would encourage any of your amazing listeners to visit firesideconf, C-O-N-F, .com, as in conference. We are always there as well, you'll see a little chat bubble, you can say hi to us and ask us any questions, or you can feel free to apply and just let us know that you're coming from this podcast and you'll immediately jump to the top of the line.

Bobbi Rebell:
Wonderful. Thank you both.

Daniel Levine:
Our pleasure, thank you.

Bobbi Rebell:
Hey friends, so many lessons here. Financial grownup tip number one; let's start with the guys everyday money tip, because that hits close to home. Don't assume you have to spend a ton of money to impress wealthy and successful people. The thing is, fancy people aren't impressed with fancy. There's a scene in a new show called Succession that I've been watching, where a character is trying to impress his future father-in-law, who is very wealthy. So he spends a crazy amount of money on a watch, but when he gives it to the man as a gift, he's trying to impress him remember, the fact is he is barely acknowledged, and in fact, the very wealthy future father-in-law later gives it away without much of a thought. Watching it was pretty sad, unfortunately there is some reality to that.

Bobbi Rebell:
Rich people don't need another fancy meal. Once Steven and Daniel realized this and started hosting barbecues at their own homes, they had a much better time connecting with the people that they wanted to impress. I mean, the conference is at a camp, that's who they are. They're real, they're down to earth, and they want to connect to their people in that way. It's refreshing. Not everything has to be in a five star hotel or restaurant.

Bobbi Rebell:
Financial grownup tip number two. Well, the fireside conference lost about £30,000 the first year because it was self-financed. The founders remained in control and did not face pressure from outside investors. Early stage businesses that can avoid taking outside investors retain control, something Daniel and Steven seems very happy about.

Bobbi Rebell:
If you enjoyed the show, tell a friend, or share on social media. On Twitter, I am @BobbiRebell, on Instagram @BobbiRebell1, and on Facebook @BobbiRebell, and please subscribe if you have not already so you don't miss any upcoming episodes. Thank you to Steven and Daniel for your candor and openness about the challenges and rewards of starting such an ambitious conference. I'm looking forward to watching The Fireside Conference continue to grow. So thank you gentlemen for helping us all get one step closer to being financial grownups.

Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart, and is a BRK Media production.

Perez Hilton pioneered blogging as a profession, starting with his first $5 payday from Google Adsense. The once-bankrupt Hilton has built a multi-media business on that foundation, moving into YouTube, television and his latest venture, a guest stint at Chippendales in Vegas. 

In Perez’ money story you will learn:

-How Perez first earned money as a blogger, and the size of his first payment

-How he promoted his wesite perezhilton.com when it first started, well before social media existed

-How he realized he could make money blogging

-The big life failure that happened that led to his ability to focus on and monetize his blog

-The turning point in his career as a blogger when he was able to help his family

-What Perez tells his kids about his job

-Perez’s daily schedule and how he maintains productivity

-Why Perez wakes up at 5:51 every morning

-What was Perez’s biggest payday, and how much he has made in one day

-Why he is so excited talking about Lady Gaga!!

In Perez’s money lesson you will learn:

-The big warning he has to new business owners about the pace of growth

-Why he warns startup founders not to invest all their own money in their business when they can get investors

In Perez’s everyday money tip you will learn:

-How to negotiate better rates with the people that you have been doing business with for years

-How much you can reasonably expect them to discount services

-How to leverage your social media following to get discounts on products

In my take you will learn:

-Why it is important to note that Perez Hilton wakes up everyday at 5:51 am

-The significance of his regular, reliable schedule, especially as an entrepreneur and a parent

-How he is putting time management Laura Vanderkam’s strategies to work. 

-The importance of building out a brand in an intentional and focused way

-How Perez is integrating new platforms to expand his audience from his core platform

-The video on Perez’s personal youtube channel that I am personally completely fascinated by and why. 

Perez and Bobbi also talk about:

-How he has had to re-think his finances since having three kids

-Why Perez believes in diversifying financial assets, but also focuses on real estate

-The kinds of real estate Perez believes will be the best investments and why

-Where Perez is invested right now

Episode Links:

Check out Perez’s block perezhilton.com

Subscribe to Perez’ youtube channels

His personal channel The Perez Hilton

His regular content channel Perez Hilton

Here is more info about Perez’s Chippendales show in Las Vegas!

You may also be interested in Time Management expert Laura Vanderkam’s interview. You can listen to it at bobbirebell.com/podcast/lauravanderkam

 

Follow Perez!

On Twitter: https://twitter.com/PerezHilton

On Instagram: https://www.instagram.com/perezhilton

On Facebook: https://www.facebook.com/ThePerezHilton/

 

Listen to Perez’s podcast with Chris Booker:  http://perezhiltonpodcast.com/

Want to learn more about Perez? Check out his interview with Michael Dinich

---

Transcription

Perez Hilton:
I'll get anywhere from $25,000 - $50,000 a night for two hours just to show up and promote the club. And I remember one event it was 4th of July, I was the headliner. I decided, you know what I want to have a special guest, so my special guest was Lady Gaga billed underneath me.

Bobbi Rebell:
You're listening to Financial Grownup with me certified financial planner Bobbi Rebell, author of How to Be a Financial Grownup, and you know what, being a grown up is really hard especially when it comes to money, but it's okay. We're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:
Hey friends. That was gossip blogging pioneer Perez Hilton dishing on some of his own finances and getting very candid about how much and how little other headliners really make. Perez has talked in public pretty candidly about some of his financial let's say adventures, including declaring bankruptcy and spending several hundred thousand dollars on surrogacy for his three kids. Go to his YouTube channel The Perez Hilton to hear more about that. His gossip YouTube channel is Perez Hilton, but I wanted to know more. After all, love him or hate him the guy started making money from blogging before it was a thing. And if you look at some of the ways we use social media now, like even the doodling people do on pictures and all that stuff he was doing it way ahead of us. He's made mistakes, which we talk about, but now that he's gotten older and wiser with three kids and a team that works with him, which includes by the way his mom, and his sister Perez Hilton is all about being a financial grownup. Here is Perez Hilton.

Bobbi Rebell:
Hey Perez Hilton you're a financial grownup, welcome to the podcast.

Perez Hilton:
Hello, I try to be. Actually I don't even try, I am. It takes work.

Bobbi Rebell:
You very much are. Oh, come on. Yeah anyone who watches you have two YouTube channels, you have your fun gossipy one and then you have your also fun personal one. And people that watch that they know you talk about your bankruptcy, you talk about spending hundreds of thousands of dollars on surrogacy and the financial implications of that. So you are definitely, you're a grownup Perez.

Perez Hilton:
Well not even that, you know last year at the beginning of 2017 when I knew I was having a third child and that was coming it was a huge push for me to completely re haul my financial life. Meaning, overtly looking at every possible way to spend less and make more. And shorter term goals are definitely to diversify, it's a key word especially given how everything changes so quickly in entertainment, and just the world. For me though, and I may have still been at this before but I'm still trying to make it happen. And I wish I would have heard this before, I wish I would have made it a priority younger, I really want to get into real estate. Like some people want to play the stock market, some people want to invest in startups, some people want to start new businesses, some people want to let their money sit in a savings account, I want to go old school and own land. Own property. Not commercial property, I specifically want to own like a duplex or a triplex or four plex because I think that, that will only go up and it will only win.

Bobbi Rebell:
Where do you keep your assets now? Do you own your home? Do you have some stocks? Are you diversified? Because if you do everything in real estate you're not diversified and we just heard you want to be diversified.

Perez Hilton:
Yeah, no I mean I have a retirement account and I have different thing for my kid's college. I'm making all of the smart moves but instead of going heavier in the stock market, which I was advised to ... I did not listen to that advice and I'm going to go more into real estate. If I keep most of my money in real estate I don't care. I don't mind.

Bobbi Rebell:
We talked before we started taping about the first time you were able to actually monetize blogging, because you were basically the first. You were blogging before there was social media. You were blogging you were just trying to promote it on something called Friendster, which most of my listeners probably never even heard of. When did you realize you could monetize this and what was the first memory you have of receiving money for blogging?

Perez Hilton:
Well I didn't make any money for the first year plus. It was really just a hobby. Thankfully I ended up getting fired from a job that I had during that first year of blogging, which I credit to my website becoming successful. Because as a result of getting fired during that first year I was able to collect unemployment. So I didn't have to worry about feeding myself and having enough to pay rent. Thank God that happened. Sometimes a negative really is a positive. So, when I finally started making money to pay rent ...

Bobbi Rebell:
So a lot of bloggers today they make money from ads, from affiliate links, things like that. How was the first way that you made money?

Perez Hilton:
The first way that I made money, of course Google Ad Sense, was probably less than $5 but I was like, "Wow this is something exciting."

Bobbi Rebell:
$5 for something you were doing as just a fun little side thing is money, right?

Perez Hilton:
Absolutely.

Bobbi Rebell:
Was there a pivotal moment where you realized, "This is actually my ..." It's not your whole career because you do a lot more, you first of all you went to NYU, you studied acting you did a lot and you do a lot. This doesn't just come from nowhere, and I think you make it look easy but it's not as easy as you make it look. But when did you realize that this in terms of your general identity was going to be it and that there was a way to monetize this? I mean reports are you've made many millions.

Perez Hilton:
I would say that by 2007 things got to a point where I was able to and I needed to get help. And I was able to help my family by doing so. I hired my mom and my sister with me and really made it a family operation. So, I moved them from Miami to Los Angeles and they still work with me today.

Bobbi Rebell:
Awesome. And how do you think you'll explain to your kids how you earn a living? Or will it just be kind of organic as they grow up?

Perez Hilton:
Well they already understand who Perez Hilton is. They've seen me on TV many times, the many different things I've done. They've been on TV with me. Last year I did a show for the Food Network called Worst Cooks in America Celebrity Edition, which I ended up winning by the way. I was the best of the worst. They got to be part of the show and they watched it every week with me. I do a lot of talking head commentary whenever I'm on like The Talk, or The Real, or local news here in LA. My mom will always record it and make sure my kids see it. Plus I make all my YouTube videos, they're in the background hearing daddy work and seeing me work as well on my laptop on my website. So they definitely have an understanding. They know I work so hard.

Bobbi Rebell:
Well tell me about that. Do you have a schedule or do you just keep going until it gets done? How does it work?

Perez Hilton:
I just keep going until it gets done, but I wake up at 5:51 every morning. I literally start working before I even get out of bed, before I even pickup my laptop I'm able to get some work done on my phone on Instagram. It's like you have to be doing everything everywhere. And I'll work, work, work. Then I'll take my kids to school, then I'll go to gym. Then I'll come back, catch up on work, do more work. Then I'll usually have a meeting or a filming or something in the afternoon. Come back home, catch up on work, spend early evening in dad mode. Put my kids to bed after getting them their shower and all that jazz, read their nightly book. And then get more work done, catch up on emails, and then usually get to bed like 11:30 maybe. I still love what I do, 14 years later. And I'm filled with so much gratitude that I am continuing to have fun and entertain people, and get new followers through different ways. Yeah, like even in a couple of days I'm heading to Las Vegas. I'm going to be doing the Chip 'n Dale show there.

Bobbi Rebell:
That's so wild.

Perez Hilton:
That's so exciting. I'm going to be the special celebrity host of Chip 'n Dales.

Bobbi Rebell:
Do you remember your biggest payday? What can you tell us about it and most of all how it made you feel?

Perez Hilton:
I remember like 2006 - 2012 before the rise of the DJ, which is where Vegas is now. It's all about the big name DJ's. You used to have a ton of celebrities hosting club nights in Vegas. And they would just throw ridiculous amounts of money my way and everybody's way. Now you'll have celebrities host Vegas, but because I know the market so well now, and I have so many friends that work in nightlife they're paying for the Vanderpump Rule for a housewife or whomever, five maybe $10,000. If you're a celebrity like Drake or somebody of that stature they'll make tons of money, but TV personalities five to $10,000.

Bobbi Rebell:
So let me ask you, how much would you make in those days in Vegas? And what was it like?

Perez Hilton:
Yeah. Well it depends on the venue, and the time of year, and a whole bunch of variables but I would say I would get anywhere from $25,000 - $50,000 a night for two hours just to show up and promote the club. And I remember one event I had back in 2008 it was 4th of July weekend, and I was the headliner. I decided, you know what I want to have a special guest. So my special guest was Lady Gaga billed underneath me.

Bobbi Rebell:
What are the lessons, the business lessons that you've learned from going from making $5 from Google Ad Sense, to Vegas at $50,000 doing DJ stuff, to now where you've got this multi-media empire that you are growing and building to invest in real estate as we know it for your kids?

Perez Hilton:
One advice I would give somebody is don't grow too much too quickly, which is a big mistake that many companies make. I would also say ... and a lot of this is just my experience, my advice, it probably maybe goes against what traditional business people might say. I would also say if you start making a lot of money on your business do not invest it back into your business or invest some but not a lot. Ideally to grow you can grow with other people's money. That's the goal.

Bobbi Rebell:
No, that's something a lot of people do. They leverage other people's money. Maybe put some of your own skin in the game, but it's also important to have some money set aside personally for you.

Perez Hilton:
Absofreakinglutely. Yep.

Bobbi Rebell:
Yeah. All right Perez, I don't want to keep you too long. Give me an everyday money tip.

Perez Hilton:
One simple thing people that you do business with regularly, maybe your pool cleaner, or trainer at the gym, or for me I get my meals delivered from this one company. So I reached out to a lot of these people I've been very loyal to for a long time and I'm like, "Can we work anything out? Can you charge me less if I promote more?" Even if you don't have a large social media following, if you've been loyal to a company for a long time and been paying them they'll probably say, "Sure we can give you five percent off, 10% off." Any savings anywhere is good.

Bobbi Rebell:
I love that. All right, where can we support you? You're heading to Vegas, I just watched your video today, you're packing everyone up. Tell us about that and everything else that you want us to be paying attention to.

Perez Hilton:
Well I am a busy dude, yeah I'm going to Vegas. I'll be staring in the Chip 'n Dales show at the Rio from July 26th through Labor Day Sunday. I've got two YouTube channels, The Perez Hilton for everything family and then Perez Hilton for everything pop culture. Of course my website. And then I've got a podcast, The Perez Hilton podcast with Chris Booker where we talk everything pop culture.

Bobbi Rebell:
It is an empire. Congratulations on it all. Thank you for doing this.

Perez Hilton:
Thank you.

Bobbi Rebell:
So Perez is a lot of fun my friends, and he kind of makes it look easy if you watch his content. But let's look at what is really going on with this business, and it is business.

Bobbi Rebell:
Financial Grownup tip number one, note that Perez casually mentions that he always wakes up at 5:51 in the morning, and that he does work before his kids get up. Getting up early is a common thread of successful self starter entrepreneur, in fact according to time management expert Laura Vanderkam who was a recent guest on this podcast the vast majority of successful executives wake up before 6:00 am on weekdays. So, go set your alarm clock and try it out.

Bobbi Rebell:
Financial Grownup tip number two, I love that Perez is always trying new things, but at the same time they are things that make sense with the brand that he has created. Perez still has his blog for sure and has expanded to different vertices, but he also knows that YouTube is very important to his audience as well. And so, he is growing there. One channel that extends his traditional gossip content, but he also now wants his audience to know him as a person. And he does very candid personal videos including a strangely amazing video by the way of how he brushes his teeth and keeps them so white. Watch it, you'll find yourself watching till the end, it's mesmerizing. Silly but mesmerizing. And now he's starting the Chip 'n Dales thing in Las Vegas, so this man is fearless but it is all on brand and all designed to appeal to his audience. Perez is consistent with his content and keeps his audience engaged.

Bobbi Rebell:
If you enjoyed this show please tell a friend. The best way for us to grow and keep bringing you these great stories is by sharing. You are busy but if you have time please leave a review and hit subscribe, and keep in touch on social media. We love it when you DM us on Twitter @BobbiRebell, on Instagram at BobbiRebell1 and on Facebook at Bobbi Rebell. And a big thanks to Perez Hilton who's having a great time in his very grownup life, for helping us all get one step closer to being financial grownups.

Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stuart and is a BRK Media Production.

Jane King caved in to pressure to buy an apartment with her first son on the way, but soon realized going against her gut created a lot of financial indigestion. Plus tips on how to make sure you get your bills paid on time. 

In Jane’s money story you will learn:

-Why Jane decided to buy real estate, against her gut instinct, right when her son was born

-The key consideration that Jane and her husband overlooked when buying property in that location

-The indication in the economic news stories she was reporting that was a red flag to Jane that they were headed for real estate disasters

-How falling interest rates actually created a challenge for Jane and her family

-Why Jane had to move out of the first property

In Jane’s money lesson you will learn:

-How not trusting your gut can cost you a lot of money

-How to apply that theory not just to real estate but also to buying a stock any decision

-Our instincts are often stronger than we think

In Jane’s every day money tip you will learn:

-Why Jane does all of her bill paying on Saturday

-How that creates a checks and balances system for her

-How we can apply this kind of system to our own lives

In My Take you will learn

-The importance of getting out of big mistakes before they become even worse, even if it is expensive

-How Jane leveraged a layoff into a successful business venture

We also talk about:

-How Jane took a business that was folding at her employer, and created her own entrepreneurial venture, LilaMax media. 

-Jane’s podcast about kids and money “KaChing with Jane King”

-About my side-hustle filling in for Jane doing local news updates  live from the Nasdaq MarketSite that are seen all over the United States

Episode Links

Learn more about Jane King and LilaMax media at lilamaxmedia.com

Learn more about Jane’s podcast KaChing with Jane King at https://kachingpodcast.com/

 

Follow Jane!

Twitter https://twitter.com/MarketJane

Instagram https://www.instagram.com/marketjane/

Facebook https://www.facebook.com/jane.king.560

---

Transcription

Jane King:
I wish I would have just trust my instinct at the time because I feel like I knew, gut, what was going on with the housing market. I don't think I understood just how deep the problems were.

Bobbi Rebell:
You're listening to Financial Grownup. With me, certified financial planner, Bobbi Rebell, author of How to be A Financial Grownup. You know what? Being a grownup is really hard, especially when it comes to money, but it's okay. We're going to get there together. I'm going to bring you one money story from a Financial Grownup, one lesson, and then my take on how you can make it your own. We got this!

Bobbi Rebell:
Hey everyone! Today's episode features a friend I've known for more than a decade and learned a lot from and I know that you will as well. Jane King is a familiar face to so many of you because she's been anchoring local news business updates for years. First, on CNN, then on Bloomberg, and now with her entrepreneurial venture, LilaMax Media. Named after her two kids, Lila and Max.

Bobbi Rebell:
Even though her official money story has to do with a real estate flop, pay close attention to the extra story she casually slips in about launching her content syndication company, LilaMax. Previously referred to, which continues to grow at a time when so many bigger content companies are struggling. She makes it seems like no big deal, but I was there, and this Mompreneur is holing her own against some heavy competition. Here is Jane King.

Bobbi Rebell:
Hey Jane King! You're a Financial Grownup. Welcome to the podcast.

Jane King:
Great to be here, Bobbi, and I really loved hearing your podcast over the weekend. It's great advice out there.

Bobbi Rebell:
Oh, thank you, and I love your podcast, “KaChing With Jane King” and all of your entrepreneurial ventures. Tell us a little bit about that.

Jane King:
Well, right now I run a company called LilaMax Media. I'll just give you a little history of how this came to be. So, I worked for CNN. I worked for Bloomberg and then the division that I worked for at Bloomberg, in 2013, they decided to shut that down at the end of the year. So, they gave us about a six weeks notice and another guy on my time and I decided just to take it on. We started this company LilaMax Media.

Jane King:
We do broadcast of the NASDAQ Monday through Friday for local TV stations around the country and try to keep up everybody on this very interesting business news atmosphere that we have lately. Oh, my goodness!

Bobbi Rebell:
And, many of my listeners, I'm sure see you on their local morning news, so we love that.

Jane King:
Right. And, I have some great fill ins, like you!

Bobbi Rebell:
I do.

Jane King:
Good help.

Bobbi Rebell:
I do help you out. I love doing it. But, let's talk about your money story, because it has to do with something near and dear to my heart, because I have had a lot of financial security come my way because of real estate investments. You made a big real estate purchase. We were actually all pregnant together, us and a bunch of friends.

Jane King:
Yes.

Bobbi Rebell:
We had our babies all at the same time back in 2007 and we all bought real estate at that time. But, your story is a little bit different from the standard run of the mill story. Tell us what happened.

Jane King:
Well, I got caught up in that whole disaster of what we lived in 2008 and 2009. So, I was working as a financial reporter at the time and I just had this feeling that the housing market was over valued. I, you know, I had even had discussions with people. I'm like, come on, the average house is $250,000. But, the average American is only making like 45 and nothing just added up. So, I just ...

Bobbi Rebell:
Right, so logically, you went to buy a house. A home.

Jane King:
Well, so here's how this all came about. So, we had a friend who was moving and he said “Hey, how would you like to buy our apartment?” And, I was like “Oh, I really don't want to do that.” He was like “Oh, we don't have to pay commissions.” I was pregnant at the time as you mentioned. I thought “Well, gosh, it wouldn't be good for the child to have a house instead of a rental, for some reason. Even though, it kind of makes no sense.” Our accountant weighed in. Said the tax write offs were great so, we bought a home. Let's see. We closed on that in March or May of 2007, and ...

Bobbi Rebell:
So, right before Max was born?

Jane King:
Right before Max was born and at almost the exact peak of the housing market. When we closed on the home, I think they were around, just under seven percent. Like, six and a half or six point seven.

Bobbi Rebell:
Which, sounds really high right now.

Jane King:
Sounds high right now, but this was 2007. They went all the way down to three something and we just could not take advantage of that because the home values just ... the value of the appraisals were coming in too low. So ...

Bobbi Rebell:
So, your equity was not high enough to refinance?

Jane King:
That's right. So, third times a charm. Finally got that done, and of course we paid all the fees and everything in the process. But ...

Bobbi Rebell:
So, so much for saving so much on the commission.

Jane King:
So much for saving on the commission. You know, I don't know. You know, it was a co-op. We had trouble selling it because the co-op board was just ... that's another thing. I would never buy in a co-op again.

Bobbi Rebell:
Wait, let's go back to the story. So, okay, you get into the apartment. First of all, you wanted to refinance just because the rates were going lower, right?

Jane King:
Oh yeah.

Bobbi Rebell:
Okay.

Jane King:
We did, but it was, you know, a couple thousand dollars a month difference.

Bobbi Rebell:
Oh wow. So, your payments were high, number one. So, number two, then you're being rejected from refinancing because your equity relative to the value of the home was not a good enough ratio.

Jane King:
That's right.

Bobbi Rebell:
And then, number three, why did you want to sell? Why not, once you were able to refinance, why not just hang there?

Jane King:
Well, because it's a co-op and you can't rent it out for more than two years, so another one of those co-op rules that you have to deal with in New York City. So, we could only rent it out for two years and then we had to finally sell it. Because, we had moved to a different neighborhood and we weren't really ...

Bobbi Rebell:
Okay, so why did you move then, I guess is the question. Because, you bought it in 2007, why not just live there?

Jane King:
Two things. So, one was the apartment was up by Columbia University and they were taking over the building where my husband had a business. So, we needed to find a new location for the business, and the timing of that was right at the time when my son was entering Kindergarten and the schools in that area, of course, I was pregnant at the time. I didn't even think about to ask about the schools, but the schools in that area were not good schools. So, we moved to a better district where the schools were better. My husband set up a business and, you know in the end, everything's better. But, it's just I don't know. I wish I would have just trust my instinct at the time because I feel like I knew, gut, what was going on with the housing market. I don't think I understood just how deep the problems were, but you just got to trust your gut. We know more than we think we do.

Bobbi Rebell:
So what is the lesson for our listeners from your story?

Jane King:
Well, I would think that if you're somewhat informed about finances, trust your gut. Don't let somebody else talk you into something. Whether, it's buying an apartment or buying a stock or buying something else, you know, whatever. I would just trust your gut and really think about it, because I do think we know more instinctively than we think we do.

Bobbi Rebell:
Alright, let's talk about your every day money tip. Because, this is very basic and yet, sort of brilliant because it probably works. I mean, if it does work for you, I think it would work for a lot of our listeners.

Jane King:
Well, it's so easy. Anybody can do this. I pay all my bills on Saturday morning. It helps me keep all of my accounts in check. I know what the balances are. Nothing is ever paid late. So, I don't have any of the late fees or anything like that. I just set them down. It's part of my morning. My Saturday morning routine along with doing the laundry and doing the dishes, its I sit down and pay the bills. And, it's so easy and I think it's a great tip and anybody can do it. You can start this Saturday!

Bobbi Rebell:
Yes! Or, it can be any day of the week. The point is that you have an appointment with yourself to focus on your finances.

Jane King:
That's right. Saturday morning works well for me. Whatever day happens to work with you is good. It's just I'm a creature of routine and I find that it helps me lead a more organized life.

Bobbi Rebell:
Excellent. Alright, tell us more about what's going on with your podcast KaChing.

Jane King:
Okay. KaChing with Jane King. It's all about kids and money. It really kind of comes from the financial crisis, because I felt like people were doing irresponsible things because they didn't know. They didn't know that housing doesn't go up forever or that you can't spend more than you earn. You know, things like this, so I really decry the lack of financial education in our schools and in our society. So, I started this little podcast and we have some great guests on there. Authors, and people who come and they talk about, you know, just helping to raise kids so they're financially responsible. KaChing with Jane King.

Bobbi Rebell:
Alright everyone. Check it out. Thank you so much Jane, you're the best!

Jane King:
Thank you Bobbi! Great to see you!

Bobbi Rebell:
Hey friends, there's a lot to take from Jane's story. The first thing though, that strikes me is this.

Bobbi Rebell:
Financial Grownup tip number one: If you make a real estate mistake. Admit it and get out. Jane did that right. Holding on to something you bought. Just because you bought it, is not going to fix the problem. And yes, you could lose money, but holding on, you could lose even more money. You don't know. So, staying put is just going to add to the pain. When we drill down the key problem with the apartment, was that the schools weren't a fit for Jane's kids. The other issue was that her husband's business was losing its lease. So, by paying the price, and it was expensive, it was painful for her. But, admitting the mistake, her family was able to move to one of, if not, the best public school districts in the entire city. Her husband set up a new business, in a hot neighborhood, with great clientele, and they moved on and they prospered. Digging in their heels and hoping things would just get better would have been a mistake.

Bobbi Rebell:
Financial Grownup tip number two: Let's talk about Jane's business, LilaMax Media, which produces content primarily from the NASDAQ market site. So, this is the bonus story that I mentioned at the top. Her previous employer, Bloomberg, was shutting down that line of business. She and her partner, Bob Morris, figured out a way to make the economics work with lower overhead as a smaller company. So, instead of being out of work, Jane actually became the co-founder of a business that is going strong more than four years later.

Bobbi Rebell:
She took a terrible situation and made it into an opportunity of a lifetime and yes, you can see me filling in for Jane, so DM me and say “hi” if you see me on your local news in the early hours of the morning. If you have not already hit that subscribe button, so you don't miss any upcoming episodes and be in touch. On Twitter, I am @BobbiRebell. On Instagram @BobbiRebell1. On Facebook @BobbiRebell and as I said, DM me. I love hearing your feedback on the podcast.

Bobbi Rebell:
Jane had to make some very Grownup decisions as a consequence of that against the gut real estate decision, but she did it. And, it's a great lesson. Trust your gut, and if you find yourself having made the wrong decision, get the heck out. So, thanks Jane for helping us get one step closer to being Financial Grownups.

Announcer:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media Production.

 

Time management expert Laura Vanderkam on how she and her husband decided to pay it forward to free up time to create available time for career and business growth.  Plus behind the scenes info on how she wrote her latest bestseller “Off The Clock” and a sneak peak at her next project. 

In Laura’s money story you will learn:

-Why it has taken Laura so long to figure out the right childcare setup

-How she balances being a frugal person with the reality of her childcare needs

-The problems that emerged as her speaking and writing career began to gain more traction

-How working from home made her childcare issues more complicated

-The specific things she changed when she hired a new nanny

-Why she chose a certain schedule and the specific benefits that provided

-Specific examples of work situations where her new childcare set up allowed her to earn more money

 

In Laura’s money lesson you will learn:

-The reason Laura considers childcare an investment in your earning potential, even if you pay for it when you aren’t technically working

-The importance of going to what she called the “extra stuff’ like networking events and conferences

-Why you should sometimes pay for an extra half an hour of childcare, and what to do with that time

-The relevance of Serena Williams to the conversation and what we can learn from her recent experience missing a major milestone in her child’s life. 

In Laura’s every day money tip you will learn:

-Why handwritten notes are important in business

-How Laura has used them to increase her connection with friends and business associates

-How Laura uses that habit to connect on a personal level with her readers and fans. 

 

In My Take you will learn:

-How to use money to solve productivity challenges

-A specific way Harry Potter author JK Rowling used this strategy

-Apps and other options that can help you execute the same strategy as JK Rowling

-Why some people are late all the time

-How to not be late

We also talk about:

Laura’s new book “Off The Clock” and how she conducted the exclusive research

The importance of time perception

Laura’s Ted Talk and how we can integrate those lessons into time choices

Laura’s podcast with Sarah Hart  Unger “Best of Both Worlds” 

Her next project Juliet’s school of possibility which is a fable about Time Management

Episode Links

Learn more about Laura at her website LauraVanderkam.com

Check out her podcast “Best of Both Worlds” 

Get Laura’s book “Off The Clock!”

 

Follow Laura!

Twitter @lvanderkam

Facebook LauraVanderkamAuthor

Instagram lvanderkam

LinkedIn Laura Vanderkam

 

 

Apps for last minute discount hotels

hoteltonight.com

OneNight.com

Hotelquickly.com

 

 

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Transcription

Laura Vanderkam:
We had a lot of snow. We could see that this huge snow system was coming into Pennsylvania. My client out in Michigan who they have this big event booked around me said, "Well, could you come out early?" The idea of being a working mom of four kids who could like suddenly go 24 hours earlier to an event overnight even though my husband was also out of town, I could do it. I could just say yes.

Bobbi Rebell:
You're listening to Financial Grownup, with me, certified Financial Planner, Bobbi Rebell, author of how to be a financial grownup. And you know what? Being a grownup is really hard, especially when it comes to money. But it's okay, we're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:
Hey friends. So that was time management expert and prolific writer, Laura Vanderkam. Her latest book is Off The Clock, which we're going to talk about. A special welcome to our new listeners and, of course, returning ones. As you guys know, we keep it short because I'm a big believer in delivering value for your time. You can always earn more money but time is priceless and we appreciate the time that you spend with us. So we aim for about 15 minutes but you can stack a few episodes together. We do three a week. So make it work for your life. Hit subscribe, put your settings to automatically download, so you're going to have each episode without having to do any work. Go for the easy.

Bobbi Rebell:
Let's talk about time management. So interesting behind the scenes fact ... financial grownup fact here. I came very prepared for this interview with Laura Vanderkam. I was ready to be super efficient and respectful of her time but, in the true spirit of her latest book, Off The Clock, she was not in a hurry at all and, in fact, she said she had all the time in the world. How does she do that? Listen to the interview and then make the time to read her book. The time spent will literally pay for itself. Here is Off The Clock author, Laura Vanderkam.

Bobbi Rebell:
Laura Vanderkam, you're a financial grownup. Welcome to the podcast.

Laura Vanderkam:
Thank you for having me.

Bobbi Rebell:
Congratulations on your latest book. It's called, Off The Clock, Feel Less Busy While Getting More Done. I can't wait to see what your next book's going to be. Maybe I'll get a teaser out of you. What are you working on?

Laura Vanderkam:
Actually, my next book will be out in March 2019, and it's a time management staple, it's called, Juliet's School of Possibility. So, yeah, there you go.

Bobbi Rebell:
I love that.

Laura Vanderkam:
The commercial for the next one.

Bobbi Rebell:
Yes, absolutely. But, in the meantime, once we finish all of your books, we also can listen to your podcast, Best of Both Worlds, which is with Sarah Hart Unger, and that's also one of my new obsessions.

Laura Vanderkam:
Yeah, we really do believe that work and family can work together, that people can succeed at both and love both. And so, that's what the podcast covers.

Bobbi Rebell:
And one thing that you guys discuss a lot beyond just time management, but time management as it pertains to kids and getting work done, and that brings us to your money story.

Laura Vanderkam:
Like many parents, it has taken me a long time to sort of figure out what the right childcare setup truly is. And, being a kind of frugal person, I didn't want to spend all that much. So it was always trying to get by on less than I probably needed for me and my husband, and you know, he travels and works long hours, and I was certainly starting to as my speaking career was starting to grow. And so, you know, it was figuring out, well, what kind of childcare do I need? And I'd always spend, you know, normal work hours, maybe eight to five. I mean, I worked from home, certainly I should be able to do that. But the problem is, we need like overnight coverage and we wouldn't have it because people would have other plans cause, hey, we're leaving at five. They'd have other things they were doing in the evening. You know, it was just difficult to make it work.

Laura Vanderkam:
So, when we were hiring a new nanny about two years ago, we decided that, well, we truly do need more hours. Let's go ahead and make the investment in doing it. And so, we hired somebody who's initial schedule was to work eight to eight, Monday through Thursday. And the upside of doing eight to eight, it's only 48 hours, right? So it's not excessive.

Bobbi Rebell:
So were you cutting out Fridays?

Laura Vanderkam:
Well, we had ... at the time there was another person working on Fridays for part-time. You know, that was the idea. It was like, you're going to have 60 hours of care, split it among two people because you don't burn one person out.

Bobbi Rebell:
Well, then, you also have a backup, right?

Laura Vanderkam:
We do have a backup. Right. Yeah. So you have one full-time, one part-time. So the upside of having the evenings, I could go to networking events, like even if my husband was working late. Or, if I needed to be somewhere, I wasn't racing back and apologizing for being late. We had the evening covered. We had an extra driver for school stuff, for activities.

Bobbi Rebell:
Cause you have four kids by the way.

Laura Vanderkam:
Cause I have four small children. But the real upside has turned out to be that, when you hire someone to work eight to eight, they tend not to book stuff in the evening. So then, arranging for them to stay overnight, and we also hired somebody who was willing to do that. It was basically, pay me overtime I'll do it. Meant that there wasn't always this scrambling thing because it was relatively easy to just get that extra hours in there. And so, yes, it's expensive to have a lot of childcare and to have the availability of overnight coverage, you know, paying overtime for that. But, you know, I really see moments where it paid off.

Laura Vanderkam:
This spring, for instance, I was traveling a lot. I mean, I was giving one or two speeches a week that required travel, we had a lot of snow. One day in early March we could see that this huge snow system was coming into Pennsylvania. My client out in Michigan, who, you know, they have this big event booked around me, said, "Well, could you come out early?" You know, the idea of being a working mom of four kids who could like suddenly go 24 hours earlier to an event overnight even though my husband was also out of town, I could do it. Like I could just say yes. And that's what it has been enabling me to get like bigger ticket speaking jobs, ones that are paying more than I certainly would've imagined I could've gotten five, six years ago. And I think it's because I feel like I know I can say yes.

Laura Vanderkam:
But, you know, it's really an investment in your earning potential. And, if you're always trying to get by on less childcare than you need, then you won't say yes to the extra stuff. You won't go to that networking opportunity. You won't go to that conference. You won't maybe stay late that one night when you know your boss is going to see it and really remember it because you're trying to race out. And, over the longterm, those things really do add up. So I really like to think of childcare more as an investment than an expense. And, if you can get your head around that idea, I think you'll really start feeling like a financial grownup.

Bobbi Rebell:
So what is the lesson for our listeners? How can they apply it to their lives?

Laura Vanderkam:
Well, I think, take an honest assessment of what amount of childcare you have and, if possibly increasing that by a little bit would make your life a lot easier, less stressful, or enable you to pursue professional opportunities that you haven't so far. So it could be maybe an investment in life satisfaction. Maybe pay the person for an extra half hour after you get home, so you don't immediately have to race into serving everyone, making dinner, while you also have kids jumping on you cause they haven't seen you all day. Maybe that person could start dinner while you deal with the kids, right, and have some time with them.

Laura Vanderkam:
Or maybe it's just that, you know, occasionally you'd like to get stuff done a little bit later instead of racing out to make a 5 p.m. daycare pickup. Maybe you can arrange for an evening sitter just like one day a week, right? And that person covers maybe five to eight, and you can get stuff done when the office is quiet, or people see you be there late, or you go to networking events. And, you know, then you've made this investment and it will probably pay off over time.

Bobbi Rebell:
And I love that you point out those intangible things, like going to a networking event because sometimes people view that as social, but it's social, but it's really also an investment in your career to be out there with your peers. I know Serena Williams recently missed a big milestone because she was training and it can happen to any mom, no matter what. So, you can't let those hold you back from doing things that might benefit your career.

Laura Vanderkam:
SO I think this idea like rearranging your whole life to not miss anything, it's never going to happen. And, if you have more than one kid, you'll miss some stuff cause you're at the other kids stuff. And, you know, people adjust, they grow up, they learn the universe does not revolve them. It's all good.

Bobbi Rebell:
Exactly.

Laura Vanderkam:
Yeah, you know. So, it's worth doing a little bit extra sometimes.

Bobbi Rebell:
Yes. And there are other ways to bond with people outside of your family, bond with people regarding work in your professional endeavors, and that brings us to your everyday money tip, which is just genius, and I got to experience myself.

Laura Vanderkam:
Yeah. Well, this doesn't seem like a money tip but it's in line with the idea of networking and building your network, and getting to know people, and establishing these relationships, which is, send handwritten notes. This doesn't seem like a money tip but I can tell you that people are far more inclined to like you when it seems that you have bothered to establish, like put a little effort into establishing a connection with them. It's also memorable because most people don't do it.

Laura Vanderkam:
So, when I sent you my book, I included a handwritten note thanking you for your interest in it, and for being willing to take your valuable time to read it. I had a thing going on my website that I was asking people to pre-order Off The Clock, and what people did, they gave me their mailing address so I could send them a signed bookplate that they could stick in the cover when it showed up from whatever online retailer that they pre-ordered it through. You know, I'm mailing them anyway, why not send them a handwritten note? So I sent a handwritten thank you note to everybody who pre-ordered and gave me their address. And this is, you know, a lot.

Bobbi Rebell:
But you made the time because it was important to you.

Laura Vanderkam:
Because it was important. So I kept reminding myself, as I was doing it ... my hand was cramping up. I'm like, you should be so grateful that these people are willing to spend money on a product of yours sight unseen. Those are your big fans you want to connect with them, and I do want to connect with them.

Bobbi Rebell:
I just want to take another minute to talk a little bit about Off The Clock. As we mentioned, I did read it on vacation. It was great. You talk about people expand time. That was one of my favorite themes in the book. Tell us more about that theory and how people can apply it to their lives, cause that to me was the most important takeaway from this book.

Laura Vanderkam:
So, for Off The Clock, I had 900 people with full-time jobs and families track their time for a day, and then I asked them questions about how they felt about their time. So I could give people scores based on their time perception. Like did they have high time perception scores? They felt time was abundant. Or low time perception scores. They felt time was scarce, stressful, all that stuff. Compare the schedules with people who felt like they had a lot of time, people who felt they had no time.

Laura Vanderkam:
People who felt like they had the most time also spent the most time actively engaged with family and friends. So they spent the leisure time that they did have nurturing their relationships, whereas people who had the lowest time perceptions scores tended to spend their time watching TV or on social media. You know, it's not that one group had more leisure time than the other. Everyone was busy. Everyone had full-time jobs, families, but people choose to spend the time that they do have discretionary choices over in different ways. And, apparently, spending time with family and friends makes us feel very off the clock.

Bobbi Rebell:
Well said. And that's, by the way, we didn't mention your Ted Talk, which is amazing. One of the things that you point out in your Ted Talk is that, instead of just fast forwarding through commercials to save time when watching TV, you could just watch less TV. So it's pretty straight forward.

Laura Vanderkam:
The problem with writing that time management, I've seen all these articles over the years of like how to find an extra hour in the day by shaving bits of time off every day activities, and stuff like Taebo, or forward through the commercials. Save eight minutes every half hour over two hours of watching TV, you find 32 minutes to exercise. Like, come on. You're watching TV for two hours, you already had 32 minutes to exercise. Let's not fool ourselves.

Bobbi Rebell:
All right. You called us all out. Tell us where people can find out more about you and all of your different ventures, podcasts, Ted Talk, books, newsletter, all of it.

Laura Vanderkam:
Yeah, come visit my website, lauravanderekam.com. That's just my name. You can learn more about my books including Off The Clock and the podcast, Best of Both Worlds. We'd love to have some of your listeners take some of the extra commutes that they're not listening to your wonderful podcast on, and come give it a listen.

Bobbi Rebell:
Love it. Thank you so much Laura.

Laura Vanderkam:
Thank you for having me.

Bobbi Rebell:
Hey friends. There were so many great takeaways from that and from the book, Off The Clock. I'm going to give you a couple more here and, of course, you can check out the book and get even more.

Bobbi Rebell:
Financial Grownup Tip number one. Money can solve productivity problems. One of my favorite examples in the book is when Laura talks about Harry Potter author, J.K. Rowling. She was writing her seventh book, [inaudible 00:12:41]. So, by this point she had financial resources to say the least. But she couldn't get any work done in her house because the window cleaner was there, and the kids were home, and the dogs were barking. And then J.K. Rowling says in this story, a light bulb went on. I can throw money at this problem. And you know what? She decamped to a hotel to finish the draft and it worked cause she was able to focus. Money solved the problem.

Bobbi Rebell:
Now, not all of us think that we have the budget to do that. I've never done that and to me it does seem extreme on the surface. However, because of the new resources that we have and we're going to give you some ideas and apps that we have access to now, there are very reasonable hotel rooms available at the last minute in our own cities, and that is something we could potentially look into when we just need to get to a place where we can focus on getting our work done, especially when we're coming up against a big deadline. So some app examples are: Hotel Tonight, One Night, and Hotel Quickly. And you can find very cheap deals in your city very often using apps like these. I'll put the links in the show notes.

Bobbi Rebell:
If you don't have a budget, maybe you have a friend with a spare bedroom. Tell them what you're up to so they don't expect you to be social, but maybe you can use that. And, if it's just a few hours that you need, of course, you can go to a coffee shop. That's always available as a resource for many people. But another option, sometimes, is to just go to your local library and just hunker down in a quiet area there and get some work done.

Bobbi Rebell:
Financial Grownup Tip number two. Be a pessimist when deciding when to leave for important meetings or trips. Vanderkam discovered that people who are late, even though I think it's often inconsiderate or poor planning, really what it is, is they're optimists. They always remember the best scenario of getting to a place. So, if they're planning a trip that involves going to the airport, they might remember that it only took 15 minutes to get to the airport but, of course, what they don't remember is that was at, you know, 5 a.m. on a Sunday when no one else was going. Maybe this time they're going at 9 a.m. on a Monday morning and they don't factor in that it's going to take a lot longer. So, because they're not planning according to the worse case scenario, things go awry. So plan according to the worst case scenario and, you know what, maybe you'll get there early and you'll have extra time, and you can do something fun with that time.

Bobbi Rebell:
Big thanks to you for gifting this time to yourself to hopefully improve your life just a little thanks to the wonderful advice and wisdom from Laura Vanderkam. Please be in touch. Follow me on Twitter@bobbirebell, on Instagram@bobbirebell1, and on Facebook@bobbirebell, and DM me with your thoughts on the podcast. Laura Vanderkam is living a very financially grownup life. I got so much value from taking the time to read, Off The Clock, and I know you will too. So thank you Laura for helping us all get one step closer to being financial grownups.

Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media Production.

Broadway Roulette founder and CEO Liz Durand Streisand literally gave birth to her child just as her business came to life. Having that dual focus on the baby and Broadway Roulette created the perspective and balance to keep push past challenges and grow them both. 

Celebrity journalist turned CEO creating a new marketplace model to buy and sell event tickets. After a decade in the trenches of New York's entertainment scene, Liz saw the opportunity to pair expiring inventory to cultural events with consumers who were being bombarded by choice overload -- and Broadway Roulette was born. Broadway Roulette's key investors include Jesse Draper of Halogen Ventures and Randi Zuckerberg of Zuckerberg media. In 2018, Broadway Roulette was accepted to Morgan Stanley's Multicultural Innovation Lab, an accelerator focused on female and minority-led companies positioned to disrupt industries.

In Liz’s money story you will learn: 

-About Liz’s background as an entertainment and lifestyle journalist journalist covering celebrities like the Kardashians

-How she and her co-founder husband came up with the idea for affordable tickets to ALL Broadway shows

-Why the business morphed from a hobby to a business

-How they launched the business at the same time he was making a career change and their child was born, and the challenges that came with it

-How being a busy mom impacted the business- as a positive

In Liz’s money lesson you will learn:

-The importance of choosing a life partner that really sees you as a true life partner

-How Liz breaks down big projects into smaller and more manageable tasks

In Liz’s every day money tip you will learn:

-Why Liz feels hiring a stylist is worth the money

-How it will save you money

-Specific ways to find the stylist that is right for you and your budget

In my take you will learn:

-How to get tickets to Broadway shows and other live events at deep discounts

-Ways to find free tickets to events and shows

Episode Links

Learn more about Broadway Roulette at Broadwayroulette.com

Instagram: https://www.instagram.com/missdurand/

Instagram: https://www.instagram.com/broadwayroulette/

Twitter: https://twitter.com/missdurandnyc?lang=en

Twitter: https://twitter.com/BWayRoulette?lang=en

  

Here are some options for discount and free Broadway tickets:

http://www.playbill.com/article/broadway-rush-lottery-and-standing-room-only-policies-com-116003

https://www.nytix.com/Links/Broadway/lotteryschedule.html

 

Great article in the penny hoarder on getting free and discount theater tickets!

https://www.thepennyhoarder.com/smart-money/discount-theatre-tickets/

 

Seat fillers!

https://seatfillersandmore.com/

https://www.theaterextras.com/about.aspx

 

You could even go to the Oscars!!

https://www.refinery29.com/2018/01/189571/oscars-seat-filler-academy-awards-interview

---

Transcription

Liz Durand:
One day I was at the box office in labor, but didn't know it, buying tickets at the box office. Two days later I was back at the box office with no baby, buying tickets again. And the box office manager, there's two that are women, the one who was at the window that moment looked at me and was like, what just happened? Where is your baby?

Bobbi Rebell:
Your listening to Financial Grownup with me, certified financial planner, Bobbi Rebell, author of how to be a financial grownup, but you know what? Being a grownup is really hard, especially when it comes to money. But it's okay. We're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson and then my take on how you can make it your own we got this.

Bobbi Rebell:
Hey friends, it is summer time to get out and do some fun things, oh but that budget. Well, this show is for you wherever you live. I hope this inspires you to go to live theater or go to a concert or whatever you enjoy. Just get out because it can be affordable in part because there are more and more disruptors in the entertainment business, like our guest who heads up Broadway Roulette. Welcome everyone. Thanks for joining us. If you have not already, please subscribe to the podcast, we try to keep it to about 15 minutes to fit easily into your schedule. If you have more time, you can binge on, more episodes, especially if you're in a long car ride, going somewhere to visit friends. Maybe you're visiting some friends in New York. Our guests, Liz Durand Streisand knows all about that. Before she and her husband became parents, they had a lot of friends staying with them in their New York City apartment because they had something you don't hear about very often here in New York City, a spare bedroom. So their friends would come and they would want to see shows, but the big Broadway shows, the ones that they had heard of, we're always either sold out or ridiculously expensive. Fast forward, Liz and her husband came up with a way to disrupt the old Broadway discount model. Let's spend a money story with Broadway Roulette's Liz Durand Streisand.

Bobbi Rebell:
Liz Durand Streisand you're a financial grownup welcome to the podcast.

Liz Durand:
Thank you for having me, so excited to be here.

Bobbi Rebell:
And I'm excited to learn more about Broadway Roulette. What is Broadway Roulette?

Liz Durand:
Broadway Roulette, it's basically price Priceline for Broadway with only two levels of bids. So you go onto the site and tell us when you want to go and how many tickets you're looking for and set some basic criteria about the type of show you want to see or don't want to see. And then the morning of the show you get an email that's like, surprise this is the show you're seeing and all the tickets are a flat price, so you don't have to like negotiate with your friends or look for discounts are stand in lines.

Bobbi Rebell:
Love that. We're going to talk more about that in a minute, but I want to talk about your money story because it ties into Broadway roulette. This happens all the time I feel, people are going through major life changes in their personal life. They're having babies, they're getting married, they're moving. All these things are happening and that is exactly when the greatest business opportunity ever just drops in their lap. Tell us your money story.

Liz Durand:
So I liked to be very orderly and very type A, which made me a good New Yorker for many years and I wanted to do things in the order that made sense and I saved 10% of my paycheck every month and did all that good stuff. I had a career as a journalist. I've been doing it for about a decade. I was very settled. It was very steady.

Bobbi Rebell:
And you're being modest, you were a very top entertainment journalist.

Liz Durand:
Yeah I was probably like the most prolific entertainment journalist in New York City for a decade. I wrote for every major publication that anyone has read on their phone, on the subway, on the way to work, hoping no one is seeing the story they're reading about the Kardashians. That was me.

Bobbi Rebell:
But they loved it.

Liz Durand:
But They loved to, and I actually really enjoyed it. And I would married. And then I finally was able to have a baby, which was very exciting, but at the same time that that happened HIS business that we had started kind of, not like as a joke, but as a hobby. It was sort of a side project just to see if anything would happen. And you know, two days after I gave birth, we landed this major contract with our first Broadway show and it was time to decide like go big or go home. He was actually in a very cushy family office job and it was about six weeks after I had the baby that he decided that would be a great time for him to leave that job and go basically be what I call a financial, a cowboy, to strike out on his own.

Bobbi Rebell:
And also in that time period this financing comes through.

Liz Durand:
Yeah, it was right around the same time. We had been sort of casually talking to friends and family about, hey, would you want to give us money for this weird thing we built in our living room? And that none of us know really that much about. And it turned out that the answer was yes. We met with two, they were technically venture firms but they were friends and they both said yes within a few hours of meeting us and that kind of, the tide turned and all the checks came in and all of a sudden it was just time to go for it. And you know, the timing was terrible in the sense that it's like I was nursing every three hours. I had just had a baby, my husband had just left his job, but the timing was also the timing. That's when it was. So it was the perfect timing because that was the only time if I didn't say yes to that money then, they weren't going to come back in six months and say, "Oh, can I give you money now?" They're giving the money now. So now is the time.

Bobbi Rebell:
Wow. So what happened next?

Liz Durand:
So what happened next is I briefly lost my mind. I was working around the clock literally, plus not sleeping because I was taking care of the baby. So I was running out to buy Broadway tickets in the two hour pocket-

Bobbi Rebell:
So you were, just to be clear, you're literally, it looks like you've got this massive company going on. You, Liz are going out and literally procuring these tickets.

Liz Durand:
Yes. So like one day at the box office and I was in labor but didn't know it buying tickets at the box office. Two days later I was back at the box office with no baby buying tickets again and the box office manager, there's two that are women in Broadway and the one who was at the window that moment was a woman and she looked at me and was like, "What just happened? Where, where is your baby?"

Bobbi Rebell:
Oh my God.

Liz Durand:
But I think that's just ... on one hand I was very out of sorts because there's just all the drama that you just had a baby. But on the other hand was actually really nice for me to have something that was like the anchor and a goal that was unrelated to becoming a mother. That was, I have this business that is growing that needs my attention and the act of like leaving my apartment and running around in 95 degree weather and buying tickets at the theaters and begging people to hold them for me, actually was something that was very familiar at that point. And it gave me a sense of stability during a time that felt like it could have been just like spiraling out of control. In a weird way it was actually nice to do something over and over that wasn't that enjoyable, but that I knew how to do.

Bobbi Rebell:
When you look back, what is your takeaway for the listeners? If they experience something like that? And a lot of people do. Not that situation, but the convergence of different parts of their lives at the same time.

Liz Durand:
I think there's two things. I think it's important that you pick a life partner who truly sees you as a partner. Whether you want to pursue business or you just want to, do something else with your time. You want to work on charity, you want to take care of your kids. Having someone who's going to back you and they're going to back you, not because they necessarily agree with everything you want to do, but because they agree that you should be allowed to do whatever you want to do and you should use the corded is the number one thing. The second thing is just breaking big projects down into small manageable tasks. Like when you're sitting there and you're trying to nurse and the baby's not latching on and you haven't slept in like eight hours. It feels like that's never going to end and your life is never, this is going to be your future forever and I think it's important to break down that bigger thing into a smaller task like all I have to do right now is try for 10 more minutes and then I'm going to put the baby down and I'm going to go buy these Broadway tickets and when I get back I'll try again.

Liz Durand:
And I'm going to give myself permission right now to not think that because this one moment didn't work that the rest of my life isn't going to work.

Bobbi Rebell:
You also have an everyday money tip that I had not really thought of. I've resisted doing this, but you made me think about it very differently and I'm really excited to kind of consider this.

Liz Durand:
My money is if you are a woman with limited time, hire a stylist immediately. Unless you love shopping as an actual recreational pastime and it's something you do socially or you find it relaxing, cut it out. You don't need to be doing it. Hire someone the money you pay that person to accrue all the clothes for you, will be paid out in spades because they will number one, find things that are $25 that look like $200 or $2000. And number two, all that time that you would have spent trying things on at the store feeling bad about yourself, you can instead spend on something that is more valuable to you, like an extra hour at the park with your child or sending three extra emails that wouldn't have gotten done because you just wasted an hour at Bloomingdale's staring at 300 pairs of shoes and bought nothing.

Bobbi Rebell:
I know my hesitation is, oh, it feels so frivolous to spend money paying someone to shop for me, and then what if they make me buy things are too expensive. I don't want to spend that much money. I feel like there's a lot of reasons people resist that kind of thing.

Liz Durand:
Well you need to find one who you're comfortable with who you can say to them, "I don't like this, I'm not buying it." But if you find the right one, it saves you so much time and so much money because you get an entire wardrobe that's like $25 dresses and then you have one handbag that goes with all those dresses that was a splurge, and now everything looks like it was a splurge. And I just think the emotional toll and the energy toll of shopping if you don't enjoy it, is so high. There's something to be said for outsourcing things so that you have time to work on things that add value. Like if you're not standing at Bloomingdale's, being miserable, finding things you don't like, that time can be spent on finding new clients. That time can be spent on something that generates revenue, that pays for the stylists, plus stylists are frankly not that expensive. They can shop in an hour, what it takes you, takes me four hours to find a dress that I don't really like, but I've finally given up because my friend's wedding is tomorrow and I need something. That's my shopping experience. My stylist in one hour, she's got me a wardrobe for the next six months.

Bobbi Rebell:
So where can people find a stylist?

Liz Durand:
I think Instagram is a great place to go. As much as I have a love hate relationship with social media, I think if you find someone who's page you like who has style that looks like yours, that's a great place to go and find someone. It's also great to ask your friends because any of your friends that have really good style like that, I'd bet ne of them is using a stylist. A lot of people [inaudible 00:10:47] tell you unless you ask. It's like a dirty little secret.

Bobbi Rebell:
Whoa. Alright, let's talk a little bit more about Broadway Roulette. One of the many things that impresses me is that if I go to one of the traditional ticket booths to buy a discount ticket, the shows that I see on the board are often the shows that are having a lot of trouble filling seats. When I go to Broadway Roulette, the shows are the ones we all want those tickets for. How does that happen?

Liz Durand:
Well, to be fully transparent, every Broadway show, except for the top like five average, have about 25% of their seats empty on any given night. There's very, very few shows that are actually sold out all the time consistently. The ones on the board in Times Square, which I affectionately call the wall of shame. It doesn't mean that they're terrible shows and it doesn't mean that you don't want to see it or that they have tons of empty etas, it means that the people that are behind that show have done the math and figured out that they'd rather have these seats sell at whatever price they're offering it there than have them go empty. There's other shows that decide they'd rather just not do that and not have their name up there and not have the seats all sell. So it is actually more of a management question then like a quality of the show question, but the way that our system works, we work directly with the Broadway shows. One of our big sales pitches to the show partners is, it's not an advertised discount or customers don't know what they're buying and so it protects your brand in a way that's very unique compared to like a big slash through it that says 80% off.

Liz Durand:
And because our brand partners to us as a company that is sort of based on the concept of rising tide lifts all boats versus race to the bottom, we're able to broker better seats at cheaper rates than you can find on public discount. And the second part of that is that we make a conscious effort to include, we literally send people to every single show on Broadway regularly. And that's a marketing expense for us. And the reason we do that is that we're not primarily a discounter where a discovery platform. So there's tickets to Hamilton and Dear Evan Hansen and Hello Dolly and all the shows that you won't be able to see if you go to the TKTS booth, though I do think there's a time and place for that and no shade to TKTS. If you're not beholden to a particular show, this is a great way to see everything. And our customers do use our service over and over and over and we eliminate every show that you've ever seen through us every time you spin. So you can go 30 times and see 30 different shows.

Bobbi Rebell:
Which is also a great business model because it promotes loyalty.

Liz Durand:
Yes it encourages repeat business. The thing I like about that part of the model especially, I mean really and truly is let's say we have a customer that we send to Miss Saigon that show's closed now, but let's say we send them to Miss Saigon. They have a great experience. That then prompts them to buy another ticket through Broadway Roulette. We then send them to, let's say, Phantom. We've now basically the experience that Miss Saigon has helped sell a ticket for Phantom. So our argument is that all the shows that work with us are helping each other versus competing for the consumer business.

Bobbi Rebell:
Perfect. Liz, where can people learn more about Broadway Roulette and about you?

Liz Durand:
Well, you can learn about Broadway Roulette on our site, it's just broadwayroulette.com. It's simple fun and easy, which is sort of our sales pitch. And the best place to follow me is just my Instagram account, which is just Miss Durand.

Bobbi Rebell:
Love that.

Liz Durand:
Lot's of cute pictures, if don't want to see cute pictures of the child don't follow my Instagram.

Bobbi Rebell:
Cool. Well thank you so much.

Liz Durand:
Yeah, thanks for having me.

Bobbi Rebell:
So Liz's story resonates on so many levels, but let's start with the one that's the most fun, which is getting tickets for what you want for less money. Financial Grownup tip number one, just because you don't have a big budget doesn't mean you can't see big shows. First of all, Broadway Roulette, as we discussed, is a game changer. But I'm also going to give you some other options, all of which have pros and cons. Obviously with Broadway Roulette you can see the best shows for less, but you do give up some control. Personally, I think that for as little as 49 bucks a ticket, that is part of the fun, but okay, maybe you're just in town for one night and you want to see a very specific show. You want another option. Most Broadway and off Broadway shows sell rush tickets and they also have lotteries.

Bobbi Rebell:
Some are online and some you do have to go in person. They can run for as little as $10 as is the case of Hamilton. Most are around 40 bucks, but yes, you can see Hamilton for as little as 10 bucks. You've got to be really lucky though, but it's there. Broadway shows also have standing room tickets. They are often under 30 bucks. Also look for student and active military discounts. Links that will tell you all the details for each show are going to be in the show notes. Financial Grownup tip number two, better than discount is free. Free entertainment this summer, there's also free theater in many cities. For example, right here in New York City where I live, we have free Shakespeare in the park. So you can wait in line, got to get up early, but you can also enter the online lottery. So if you've got to be at work, it's okay. Just remember to do this. I've always been able to get tickets at least once per summer. You may have to try a bunch of times, but you know what? Just set a reminder on your phone to enter each day and you're good to go wherever you live there are opportunities.

Bobbi Rebell:
One option, for example, get social. Follow the venue on social media of what you want to see. Sometimes if a theater isn't full, they will actually offer free or heavily discounted tickets to followers. You can also see things for free if you're willing to volunteer at a theater, maybe ushering or doing various other jobs to support the production. One thing I've yet to do but I hear about and I'm so curious about is being a seat filler. I'll leave links in the show notes, but basically you attend show tapings or live musicals or plays so they don't have empty seats and the stigma that goes with them.

Bobbi Rebell:
Alright. Thank you all for spending your time with us. It means a lot as do the social media DM's and shares that we've been getting. Please be in touch. I am at Bobbi Rebell on Twitter. And Bobbyrebell1 on Instagram. And if you're coming to New York, try Broadway Roulette. You can book up to three months in advance and if you follow them on social, they do freebie giveaways. Just saying. Thanks Liz for sharing the story of the birth of your business and your baby and for helping us get one step closer to being financial grownups. Financial grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK media production.

 

Newlywed Hilary Hendershott CFP® found herself with a limited cash flow after launching her own financial advisory firm, and started using her husband’s credit cards to make up the difference. What she considered to be a money secret she was keeping from her new husband, she discovered actually wasn’t, but was the catalyst that brought them together to discuss their finances as a married unit.

 

In Hilary’s money story you will learn:

-How as newlyweds, Hilary and her husband set up their finances

-The unseen pitfall that caught them both off guard

-Why Hilary considered spending money on her husband’s credit cards a “secret”

-What happened when she revealed her actions

 

In Hilary’s money lesson you will learn:

-Specifically what Hilary would do now in the same situation

-The exact questions you should be asking if your financial partners- romantic or otherwise

-Ways to motivate yourself to be financially open even in uncomfortable situations

In Hilary’s everyday money tip you will learn:

-Why she is against buying service plans from auto dealerships

-The tactics they use to get you to buy the plans and how to flag them

-How to find alternative options to keeping you car properly maintained

-How Hilary got burned at auto dealerships

In my take you will learn:

-The importance of discussing cashflow, not just revenue

-Why taking ownership of your actions is the key to finding solutions

-The biggest danger of not talking about credit card bills with your partner

-How identity theft can be more of a threat if multiple people use the same credit card account

EPISODE LINKS

Learn more about Hilary Hendershott and the Profit Boss® Radio Podcast

https://www.hilaryhendershott.com

Twitter: https://www.twitter.com/hilarythecfp

Instagram https://www.instagram.com/profitbossradio

 

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Transcription

Hilary Hendersh:
I don't know if I'd found one of his credit cards laying around, or it was a credit card that I was using, or using intermittently. Well anyway, I started using this credit card to live off of. And this went on for months, and every time I pulled it out I felt like I was cheating or lying or stealing or something, but I was doing this thing that I didn't have agreement to do.

Bobbi Rebell:
You're listening to Financial Grownup. With me certified financial planner Bobbi Rebell, author of How to be a Financial Grownup. And you know what, being a grownup is really hard especially when it comes to money, but it's okay we're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:
Hey friends, so if you spend your significant other's money and you don't actively tell them that you are spending that money is that cheating? I'll let you guys be the judge.

Bobbi Rebell:
Quick welcome to our newest listeners and welcome back to everyone else. Hit that subscribe button while you are there. We do three short episodes a week to fit your schedule. Each episode delivers a money story from a high achiever, a lesson in takeaway so you can apply it to your own life, and an every day money tip to help you save and have more money. If you've got more than about 15 minutes feel free to binge, get a few lessons in a row.

Bobbi Rebell:
Okay, now to our guest, Hilary Hendershott. In addition to being the real deal, a certified financial planner who has been named one of Investopedia's Top 100 Financial Advisors she also hosts the Profit Boss Radio podcast, which I highly recommend. I'm going to be a guest on a future episode likely in the fall. She is also relatively newlywed but regrets keeping a secret from her new husband, or did she? Here is Hilary Hendershott.

Bobbi Rebell:
Hey Hilary Hendershott you're a financial grownup, welcome to the podcast.

Hilary Hendersh:
Thank you so much.

Bobbi Rebell:
And congratulations, you are one of Investopedia's Top 100 Financial Advisors, quiet an honor.

Hilary Hendersh:
Isn't that cool? Yeah, I'm honored to be ranked.

Bobbi Rebell:
And you are a certified financial planner, which we know is serious business, and of course your hit podcast Profit Boss Radio podcast, which I am huge fan of. So, welcome.

Hilary Hendersh:
Thank you so much, I'm really happy to be a financial grownup today.

Bobbi Rebell:
And you brought with you a great story and a very interesting one with a little bit of a plot twist. You were apparently using your husband's credit cards without his knowledge, but there's a lot more of the story, tell us.

Hilary Hendersh:
So for many years I worked for my father's financial planning for about 15 years. I went out on my own in 2014, so I took my clients and I formed a registered investment advisory firm. So here I am, I'm a bootstrapping entrepreneur and my husband was very generous, he said, "Of course, don't pay yourself for a while." And I think any of you who've started a business you understand you just really feel like all that dry kindling needs to go back onto fan the flames of the fire that is your new business. So I was not drawing an income from my business.

Bobbi Rebell:
And you were relatively newlywed, correct?

Hilary Hendersh:
We got married in 2013, yes so we were newlyweds. My husband had his own banking system, I had my own banking system we didn't join accounts, so I had separate checking account from him. So, I didn't think about the fact that we had set this scenario up where there was no money coming into the account that I was spending from. And so, I get to the end like I didn't want to go below $1,000 in this account, but there's no money coming in. I'm like, "What am I going to do now?" Well I happen to ... I don't know if I'd found one of his credit cards laying around or it was a credit card that I was using or using intermittently. Well anyway, I started using this credit card to live off of. And this went on for months, and every time I pulled it out I felt like I was cheating, or lying, or stealing, or something, but I was doing this thing that I didn't have agreement to do. And finally I was like, "I have to come clean honey, I've been spending on your credit card to live."

Hilary Hendersh:
And he said, "I know."

Bobbi Rebell:
So wait, but you didn't tell him and you thought he didn't know. I was about to ask you, wait who's paying these bills? Doesn't he look at the bills? So the people have auto pay.

Hilary Hendersh:
Well he was.

Bobbi Rebell:
People have auto pay.

Hilary Hendersh:
No, he paid the bills and I just thought maybe he wasn't paying attention. I don't know that he combs the transactions at a detailed level. It wasn't like the portal was accounting for this is Hilary's card versus this is your card. I don't know what I thought, I was just in denial. I think I just probably wishing and hoping that my surreptitious little activities were not being found out by him. But of course, we're married it's all joint assets anyway, but it was just the fact that I hadn't asked him or gotten approval, it wasn't what we had planned. It wasn't what we said would happen. And I said to him, "How in the world were we designed? How did you think I was going to get money? How was money ever going to come into my accounts?"

Hilary Hendersh:
And he said something about me taking profit distributions from my business.

Hilary Hendersh:
And I said, "But I wasn't taking money out of the business." He and I just had very different expectations of what was happening from a cashflow management perspective, but it was very cool that he gave me a very soft landing, because when I did say, "I've been using your credit card to live."

Hilary Hendersh:
And he said, "I know."

Bobbi Rebell:
Awe that's so nice. So then how did it evolve? What system did you put in place?

Hilary Hendersh:
Well now I'm on payroll.

Bobbi Rebell:
Right, but I mean did you just say, "Well okay, we'll continue this"? Or did you just merge your accounts then? Or did it just continue where you were just still using his credit card but you guys were open about it?

Hilary Hendersh:
I think a little bit of both. I think he like wrote me a check for $20,000 or something so I had money in my checking account. And then we did create a joint account so I changed my bank over to his bank, and now I'm on payroll from the business. So, our personal finances evolved and grew, but we really should have been spending from the same bank account before that. But, yeah so we just kind of dealt with it step-by-step.

Bobbi Rebell:
So what is the lesson for our listeners from that? What is their takeaway?

Hilary Hendersh:
I think it's really common at the beginning of starting a business for someone's spouse to financially support them. And if you're going to do that you just want to be clear where's the pool of funds that you're actually spending from? And you want to be I think in communication, how much can I spend and have us still be on track for our plan? What is your expectation here? I think the problem was that Robert and I just didn't fully talk through the plan. What saved me was my need to be ... I really am fundamentally an honest person. I'm like, "Uh I need to come clean here." But being open and transparent communication with your partner, your spouse is your financial partner. And so, being able to talk about that really helps.

Bobbi Rebell:
And it sounds like he is really supportive of the business.

Hilary Hendersh:
Oh tremendously. I could not have done it without him. Yeah, absolutely.

Bobbi Rebell:
All right, I want to talk about your money tip because it is something that so many people don't even think twice about, they just assume it's the best thing to do, but maybe not always.

Hilary Hendersh:
Yeah, so when you buy a car from a dealership they give you this schedule of appointments that you're supposed to be on for maintenance and tune-ups, that's a major profit center for those dealerships, those maintenance garages, or fix it places. So, I just went on Yelp and I found a four and a half star local mechanic and we take our cars there. I don't think I've had more than about $100 in maintenance costs over the last seven to eight years. One time I could literally hear the brake discs grinding on each other and I brought the car in thinking I was going to spend ... I had mentally budgeted like $1,000. I was like, "Maybe it'll be like $700 but I don't want to be disappointed, so I'll mentally budget $1,000."

Hilary Hendersh:
The guy said, "I'm going to retool it, it costs $49." It's like I can't spend money at this place if I try to, so that's my tip.

Bobbi Rebell:
So what do you think goes on that people are always feeling like they have to go the dealerships? And full disclosure, when we bought our car we did pre-pay for a maintenance plan. And so, we are locked in because we've paid for it, to our dealer.

Hilary Hendersh:
It's just a problem of information and education. A lot of people in my world, I see come into my office with things inside their investment portfolio that they don't understand, or aren't good for them, or have hidden fees. And under the hood of the car is the same thing. I myself, I know nothing about vehicles. And so, you want to trust dealer just sold you your car. You've been sitting with them all Saturday afternoon and they say, "This is your maintenance schedule."

Hilary Hendersh:
And you don't want to have to think, "Well I'm being taken advantage of or there's a way I can get it for a quarter of the cost." But you know these are huge profit centers for the dealerships and in my experience is I feel that I've been personally taken advantage of because I didn't know what to say or what to ask for.

Bobbi Rebell:
Well what happened at the dealer that you got burned?

Hilary Hendersh:
I think getting really high ticket maintenance bills. Having to do things like, "Well, we removed the rotor," or whatever.

Hilary Hendersh:
And then you go, "Okay can I see the part?" Because somebody tells you that in order to be a critical consumer you need to ask for your old parts.

Hilary Hendersh:
And they go, "Well, it's already at the dump," or whatever. Just signs of lack of credibility. And it's been so long since I've been to a dealership that I definitely am not going to remember the details, but just the fact of my maintenance costs went from several thousand dollars a year to under $100.

Bobbi Rebell:
Great advice. All right, before I let you go, tell me a little more about Profit Boss Radio and your mission, and a little bit about the show, and where people can find you.

Hilary Hendersh:
Yes, so Profit Boss Radio is your wealth mastermind. So, I take all the best of what I've learned over 18 years as a certified financial planner. I do solo shows on technical topics like, how to debunk economic doomsayers. You know those articles that always say, "The stock market's going to fall. The stock market's a huge bubble." I pull those articles apart and talk through every line item of them so that you understand how to think about and what to do about them when you read them. We've had finance experts such as David Bach and Dan Ariely on the show. I interview everyday entrepreneurs and even some really incredible everyday women, so not media experts but women who have done just remarkable things in their own financial life. I interviewed a single mom, she was left with no money and three kids, she had literally no income and now she owns a major clothing studio and online business living in the house of her dreams having paid cash for all of her kid's college. She was just an incredible interview. So lots of different kinds of topics. The show is designed to empower you financially to take control of your money.

Bobbi Rebell:
Well I am a huge fan of the podcast and of you. Where can people find you and follow you?

Hilary Hendersh:
If you have room in your podcast lineup check out Profit Boss Radio wherever you find your podcast online. You can find me HilaryHendershott.com and that is Hilary with one l and Hendershott with two t's.

Bobbi Rebell:
Thank you so much, this was amazing.

Hilary Hendersh:
Thank you so much for having me.

Bobbi Rebell:
Okay everyone here is my take. The first year's of any relationship that merges finances romantic or not is always challenging. Financial Grownup Tip #1, Hilary did talk to her new husband about the fact that she would not have income in the early stages of her business, but then she didn't follow up with exactly how the cashflow would work. So it was an incomplete discussion. Don't assume that your partner is making the leap to the next step. While Hilary takes ownership of her actions and feels she should have told him she was spending on his account, and she should have, why didn't he point out the charges to her? Because here's the really alarming thing about this story, given that he did not ask her or anyone about the charges that were appearing on his bill, how did he know that they were not unauthorized charges from strangers, and that his credit card and/or identity had not been compromised?

Bobbi Rebell:
So Financial Grownup Tip #2, if more than one person in your family is using a credit card or even a debit card you need to really be communicating. So taking it beyond the spouse example, maybe to build credit you put your teenage child on a credit card, or some people may give a caregiver a debit card to pay for expenses for a child. Make sure that person is giving you receipts or at the very least communicating what their buying. You may assume that because for example, they shop at Walmart every charge from Walmart is legit and is theirs, but a smart thief might make charges at places you already shop thus avoiding detection. Just think about it.

Bobbi Rebell:
Thank you all for spending some time with us. Feel free to binge a little and check out some other episodes. Learn more about Financial Grownup at BobbiRebell.com/FinancialGrownupPodcast and do follow us on social media. I am on Twitter @BobbiRebell and on Instagram at Bobbi Rebell 1.

Bobbi Rebell:
Hilary's relationship with her hubby is still going strong as is her growing financial advisory business. Be sure to check out Profit Boss Radio for more great insights from Hilary, and thank you to my friend for bringing us all one step closer to being Financial Grownups.

Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stuart and is a BRK Media production.

When journalist Vera Gibbons launched nonpoliticalnews.com she had lots of former colleagues and friends telling her she needed to spend money on all kinds of costs, but after making a few missteps, the entrepreneur learned to prioritize and keep her costs in check while she built a strong foundation. 

 

In Vera’s money story you will learn:

-What inspired Vera to start her website and newsletter nonpoliticalnews.com 

-How she was approached about hiring many people to help her, but at a cost, despite the fact that her business was not yet earning money

-Vera’s choices about where to spend her resources in the early days of her venture

-Where she regretted spending money, and where she felt her money was best allocated.

-Vera’s revenue model

 

In Vera’s money lesson you will learn:

-How to evaluate what expenses to take on in the startup phase of a business

-How to prioritize your business needs versus wants

-The legal issues you need to pay attention to when starting a business

 

In Vera’s every day money tip you will learn:

-Why we all need to be paying close attention to interest rates

-How to identify the interest rates in your life that could be going up

-How to negotiate to get your rates lower

 

In my take you will learn:

-How to put your friends “advice’ in context when starting any new venture

-How the upward movement in interest rates can be both a positive and a negative. 

 

Episode Links

Vera’s website: nonpoliticalnews.com

Twitter @nopodaily

Facebook Non political News

Instagram @nonpoliticalnews

Resources to learn more about interest rates and why they are going up: 

 

The Fed: https://www.federalreserve.gov/

Investopedia: https://www.investopedia.com/terms/i/interestrate.asp

Business Insider: http://www.businessinsider.com/how-the-fed-raises-interest-rates-2017-12

Kiplinger https://www.kiplinger.com/article/business/T019-C000-S010-interest-rate-forecast.html

Marketwatch: https://www.marketwatch.com/story/rising-interest-rates-give-retirees-good-news-and-bad-news-2018-06-20

To win one of the promo video’s you see- be sure to share them on social media when you see them on my feeds!

Twitter @bobbirebell

Instagram @bobbirebell1

Facebook: Bobbi Rebell

Want to share your money story? Write to us and tell us about it at info@financialgrownup.com

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Transcription

Vera Gibbons:
They said "We'll do 20 videos for $20,000. You should do a podcast, your website needs to be revised, I'll do it for $15,000." I'm a startup, and I have no income, and I have no revenue, how am I going to pay for any of this?

Bobbi Rebell:
You're listening to Financial Grownup with me, certified financial planner Bobbi Rebell, author of How to Be a Financial Grownup, and you know what? Being a grownup is really hard, especially when it comes to money. But it's okay, we're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:
Hey, friends. We talk a lot about living within our means, and ideally below our means, when we talk about personal finance. But the truth is, that also applies in business, especially with startup businesses that are as they say pre-revenue. Before we get to our guest, I just want to welcome our new listeners, and of course welcome back our regulars, we keep the show on the shorter side around 15 minutes, so you can fit it into your busy day. But of course, feel free to binge on a few episodes if you've got half an hour, two episodes, and so on. The idea is that we share money stories that are going to give us something to think about that may relay to our personal lives, maybe our careers and business lives, which these days are blending together more and more. We also do everyday money tips, because we want you to have more money.

Bobbi Rebell:
On that note, I guess Vera Gibbons spent years as a Consumer Journalist before starting her website, Non Political News, aka NoPo. When she did, everybody wanted to help her out and have their hand out. Here is Vera Gibbons. Hey, Vera Gibbons, you're a financial grownup, welcome to the podcast.

Vera Gibbons:
Thank you so much for having me. I'm honored to be your guest.

Bobbi Rebell:
Congratulations on your new website, Non Political News, something we all need a little bit of.

Vera Gibbons:
It is a labor of love. I started it a couple of years ago, and it's really been growing like gangbusters. All the news is non political, and then we have some fun stuff and some stuff that is just frivolous and interesting. It's resonating, people really seem to like it.

Bobbi Rebell:
I want to hear more about it, but first I want to get to your money story, because it has to do with being an entrepreneur and starting a business, and the fact that sometimes we take on costs that we should not. Tell us more.

Vera Gibbons:
That is a big problem. All my life, as you know, I've been bouncing around on different TV shows, doing personal financing consumer segments. Then I started NonPoliticalNews.com, so the big money story is it's expensive to be your own boss. This is probably why people don't do it. There are legal costs, there are marketing costs, and they add up, and they add up very, very quickly, as I quickly found.

Bobbi Rebell:
People tell you that you need to do this, you need to do that.

Vera Gibbons:
It never ends. When I first started NonPoliticalNews.com I had people approach me from NBC, where I used to work, and they we're saying "Oh, do you want me to do some videos for you?" They said "We'll do 20 videos for $20,000. You should do a podcast. Your website needs to be revised. I'll do it for $15,000." I mean-

Bobbi Rebell:
Those are big numbers.

Vera Gibbons:
Big.

Bobbi Rebell:
Because your revenue was what at this point?

Vera Gibbons:
Zip.

Bobbi Rebell:
Zero. Zero revenue and these people are hitting you up.

Vera Gibbons:
They wanted to do all sorts of stuff and they weren't taking me and my personal situation under consideration at all. I'm like "Hey, I'm a startup, I have no income. I have no revenue. How am I going to pay for any of this?" People were telling me "You should bring on people to work for you. You should hire someone to do the marketing." I hired one person to help me with email problems, with the delivery of our email. We use MailChimp, as everybody does, because I'm a newsletter business pretty much. The email goes out every single morning at 7:00 into your inbox. Occasionally, some people weren't getting the email, or it was showing up late, or it was bouncing back. So I had to bring in somebody to help me with that. But at the time I was thinking "I just got to make sure this email gets out to my subscribers every single morning, and it's consistent in the delivery." So that was a priority.

Vera Gibbons:
Now we had another priority that literally landed on my desk, which was we had a trademark problem, I had trademarked NonPoliticalNews.com, and somebody was infringing on our trademark. That was a big legal cost that I had to undertake for obvious reasons, we couldn't have this happen. We had to do a cease and desist, and [inaudible 00:04:42] people out, and then we ended up buying their domain. It was a big ordeal. It also held up the marketing side of things too, because I was like "Well, I can't really continue with using the name Non Political News or NoPo News as call it if somebody else has that name." People are confused with where they're going, and they're being miscorrected. That was a big unfortunate legal battle that we had to undertake, and that was an expensive one.

Bobbi Rebell:
How did this all evolve to where you are now in terms of your ongoing expenses, your payroll basically?

Vera Gibbons:
I did make a compromise with videos. They had wanted me to do like 20 videos for $20,000. I worked out a deal with them where I did a couple just to test the waters for a couple thousand dollars. In the end, that was a financial mistake actually, because the videos did not do all that well, they weren't generating the kind of traffic or interest we wanted. I had actually found a couple of typos in one of the videos before it went out. I'm like "What am I paying for all this for?" That was a mistake. Thankfully it wasn't that big of financial a mistake, it was just a couple thousand dollars, the cost of doing business.

Vera Gibbons:
I also had a lot of people who approached me and wanted to help me with the social media. That's still a work in progress, because I'm not very good at social media, and I don't really like it. But at some point, I'm probably going to have to hire somebody to do that, because I know now that in order to get your product out there, and to get the word out there about your product, you need to have someone pretty aggressively promoting it on Instagram, and Twitter, and Facebook. I've been not very good about that quite honestly. The bulk of the money has gone toward my website guy, he redid the website, it looks pretty good now, it's a little flashier, it's a little more user friendly. My marketing, he's just a part-time marketing guy, he's on a retainer. He does help me with Facebook promotions, and a little bit of social media. We occasionally do free giveaways via NonPoliticalNews.com, where we partner up with various entities, and we provide something for our subscribers. He's been helping me with some of those promotions.

Vera Gibbons:
Those can be costly too depending on how you market them on Facebook. Facebook has changed all the algorithms now, so it's a little trickier than it used to be perhaps, but that has been primarily where I've been spending the money.

Bobbi Rebell:
What's the revenue model?

Vera Gibbons:
The revenue model is, at some point we're going to be doing sponsored segments. We do have, the way it's organized now is we have different categories. We have consumer/personal finance, health and wellness, fashion/beauty and fitness and diet. Every day into the night, and early morning, I curate the news within those categories. At some point soon, we're going to partner up with influential people within each of the respective categories, and we're going to tap into their followers and see if it ... to catch on with Non Political News.

Bobbi Rebell:
Vera, what is your money lesson from that story? Taking on all of those expenses, some you didn't take on, some you did and regret.

Vera Gibbons:
I guess the lesson is, do what is absolutely necessary at the time, and hold off on the other things until that becomes a complete necessity. For me, the necessity is we're dealing with email delivery problems, obviously you want to make sure-

Bobbi Rebell:
Right, because if people aren't getting their daily emails, you have no business.

Vera Gibbons:
Exactly. That was a hot fire I had to put up immediately. Then the other issue was this legal issue, we had someone infringing on our trademark, and that was another hot issue that had to be taken care of immediately. The other stuff could wait, and some of it is still waiting. It's just been a work in a progress.

Bobbi Rebell:
All right, let's talk about an everyday money tip, because you're in the news business, you know what's going on, and that gave you an idea for something people need to be paying a lot of attention to, maybe more than they think.

Vera Gibbons:
Check your interest rates, guys. A lot of people do not even know what their interest rate actually is. We are in a rising interest rate environment, you really need to know where you stand on that front, because your costs are going to get more expensive, you probably, maybe, perhaps have noticed things are going up on your credit card.

Bobbi Rebell:
Yeah. What are the different interest rates that people should be checking that could change, that aren't usually fixed?

Vera Gibbons:
That would be your variable rate loans, your credit cards are variable rate loans. If you had an adjustable rate mortgage, that's a variable rate loan. These are the types of things that people really need to check, especially that credit card rate, because when Fed raises their rates, your credit card rate goes up in sync, pretty much immediately. 25 Basis Point hike may not sound like a lot, but we've had a couple, and we're potentially going to get three or four hikes for the total of 2018. That credit card debt you carry months to months, to months over, you revolve your debt, is going to be more expensive.

Bobbi Rebell:
Let's say you have a credit card, and you know it's not being paid off any time soon, what can you do?

Vera Gibbons:
If you have good credit, in the 700 range, you could always call up your credit card company and see if they'll actually lower your rate. That strategy continues to work today. If you have been paying your bills on time, if you've shown them that you're reliable, that you do pay everything off, and you're responsible, they may actually be willing to give you a bit of a break. That has been true for years and years and years, but a lot of people don't bother actually taking that step. If you notice your credit card rate has gone up, and it probably has over the course of the last six months, you could always pick up the phone and ask the credit card company to lower that rate, or to bring it down to the rate it once was a couple of months ago.

Bobbi Rebell:
All right. Tell us a little bit more about Non Political News and where people can find it, where people can learn more about it, and more about you.

Vera Gibbons:
Non Political News, you can find it on NonPoliticalNews.com, once you sign on to subscribe, you will get a link to confirm your subscription, and then every day in your inbox, 7:00 a.m., you get a nice [inaudible 00:10:54] of Non Political News in consumer/personal finance, health and wellness, fashion/beauty, fitness and diet. Then on Friday, we run guest posts. We've had Jean Chatzky, we have had Peter Greenberg, we've had a bunch of CNBC people up from Bill Griffeth to Ron Insana up to Guy Adami do them.

Bobbi Rebell:
I know you're not a huge social media fan, but people would probably really enjoy following you, where can they?

Vera Gibbons:
Thanks, Bobbi. Yeah. We do have an Instagram account nonpoliticalnews. Like you said, I'm not very good about putting updates on there, but I promise to get better. On Facebook, we're Nonpoliticalnews. Twitter, we're NoPoDaily.

Bobbi Rebell:
NoPoDaily, like it.

Vera Gibbons:
Yeah.

Bobbi Rebell:
Vera Gibbons, thank you so much. This was wonderful.

Vera Gibbons:
Thank you, it's been a pleasure.

Bobbi Rebell:
So my friends, Vera learned some very big lessons very quickly. Financial Grownup tip number one, tune out the advice from well-meaning friends, who want you to take on costs before your business mission and priorities are well defined. Frankly, before you can afford them. Vera still has no clear path to revenue, so she's right to limit her expenses to only the most essential, making sure her emails go out without a hitch and paying her legal bills. She knows that if she adds people on, as she does on occasion, she keeps it freelance, and project-based, so flexibility is still there for you.

Bobbi Rebell:
Financial Grownup tip number two, if you aren't already, start paying attention to the news regarding the Fed and interest rates. It is going to get personal real fast. If you have any kind of loans, this is important to be paying attention to. But here's the good news, there is an upside, low rates have also meant very low returns for those on fixed incomes or those that just invest in fixed income instruments. Rates for things that you might want to invest in, like CDs, are going to go up. Glass half full my friends. I will leave some links in the show notes of places you can get some great information and stay up to speed on what matters.

Bobbi Rebell:
If you are not already, please hit that subscribe button. If you are listening on Apple podcast, or iTunes, please rate the podcast or leave a review. Also, if you liked the show, just tell a friend. Ask them to check it out as well. If you are enjoying the promos, and want one for yourself or for your business, follow me on social media and share them. I will be choosing a winner soon and it could be you. I am on Twitter, @bobbirebell, Instagram @bobbirebell1, and Facebook @bobbirebell. DM me your thoughts on the show, and what guests you would like to hear from.

Bobbi Rebell:
Loved how candid Vera Gibbons was with us about the challenges of starting and growing a business. Lots of lessons in hindsight already. So thank you, Vera, for bringing us all one step closer to being financial grownups. Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media production.

When Skillcrush founder and CEO Adda Birnir got laid off from her job at a digital ad agency, she decided to follow the money and discovered a lucrative business she did not even know existed. Her ability to leverage events like South by Southwest and understand how to make tech education appeal to women have driven the phenomenal growth of her startup. 

 

In Adda’s money story you will learn:

-The big “aha” moment she had after being laid off, and seeing that the tech jobs were a lot more secure

-How a side project called Digital Divas, evolved into Skillcrush

-How a chance meeting led to a pivotal business partnership

-How Adda validated the Skillcrush concept

-The key risks and challenges in the early days of Skillcrush

-How they grew the company after a big test at South By Southwest

-The role that an incubator, and those resources played in the success of Skillcrush

-How they raised money from investors

In Adda’s money lesson you will learn:

-The importance of listening to your potential customers and their problem- before trying to sell a solution

-How to find the best way to appeal to potential customers

-The way Skillcrush overcomes stereotypes about women and coding

In Adda’s every day money tip you will learn:

-How Adda and her business partner set up a system to make sure to fund the company, while paying themselves a salary

-The best way that can apply to your personal life (or your business!) 

-Strategies for freelancers to streamline unsteady income

In my take you will learn:

-How to get over being intimidated by new things, like coding

-Why everyone should learn basic coding and web skills

-How creating virtual buckets can help your personal finances, and your business

Episode Links:

Learn more about Skillcrush! skillcrush.com

Try SkillCrush’s 10-day bootcamp! https://learn.skillcrush.com/skillcrush-10-day-bootcamp/

 

Follow Skillcrush and Adda!

Twitter: @skillcrush @addbjork

Instagram @skillcrush  @addabjork

Facebook Skillcrush addabjork

 

To win one of the promo video’s you see- be sure to share them on social media when you see them on my feeds!

Twitter @bobbirebell

Instagram @bobbirebell1

Facebook: Bobbi Rebell

Want to share your money story? Write to us and tell us about it at info@financialgrownup.com

---

Transcription

Adda Birnir:
What we learned very quickly is that women are not going out and searching, "I want to learn to code." Their motivation is not to learn to code, their motivation is to change their careers, and to make more money, and to have more creativity and flexibility.

Bobbi Rebell:
You're listening to Financial Grownup with me, Certified Financial Planner, Bobbi Rebell, author of How to Be a Financial Grownup. And you know what? Being a grownup, especially when it comes to money, but it's okay. We're going to get there together. I'm going to bring you one money from a financial grownup, one lesson, and then, my take on how you can make it your own. We got this.

Bobbi Rebell:
Hey, friends, that was Adda Birnir. She is CEO of Skillcrush, which is a big and growing online tech education company. She's talking about a big revelation that they had, when they were trying to figure out, how to better appeal to women, something very few tech companies were even trying to do, and this was way back in 2012.

Bobbi Rebell:
More on that in a sec, but first, just a quick welcome to all of our new listeners, if you're joining us for the first time, welcome. And if you're returning, welcome back. We try to keep the shows short, because we value your time. But you can also, of course, binge and listen to a few of them, if you're commuting. Or, if you have more time, you can listen to more episodes, all in a row.

Bobbi Rebell:
The goal is to deliver a valuable money story that you can learn from, hopefully be entertained by, and a money tip, that you can put into action pretty much right away, and weave into your life. If you enjoy the show, please consider taking a minute, and leaving a review on Apple Podcasts, and thank you so much, to all of you that have already done so.

Bobbi Rebell:
Okay, back to Adda, and her story. After being laid off from a digital ad agency, where she was an associate producer, she noticed that the technical people all had jobs. She wanted that security, and of course, who doesn't want the money that goes with that security?

Bobbi Rebell:
So she decided, also, because she talks about the fact that she had a lot of free time, that she would learn to code. And it turned out, it wasn't actually that hard. So fast forward to a side hustle, doing coding projects with a friend, and then, to a business venture that actually didn't work out, but it led to one that did, because of basically a chance meeting. Isn't it always that way? That's just the way it happens sometimes.

Bobbi Rebell:
Get ready for some drama here. This is a good story. Here is Skillcrush CEO Adda Birnir.

Bobbi Rebell:
Hey, Adda Birnir, you're a financial grownup. Welcome to the podcast.

Adda Birnir:
Thank you for having me.

Bobbi Rebell:
Congratulations on all of your success. You are the founder and CEO of Skillcrush, which is the country's largest online tech education company. Your mission, of course, to help women and minorities learning digital skills, and you've been touted in the media as, so, for all of these accomplishments, 20 Women To Watch In Media, by Columbia Journalism School. You're one of the 30 Most Important Women In Tech, by Business Insider.

Bobbi Rebell:
We could basically spend the whole podcast going over that stuff, but I'm just happy to have you here, and get a little bit of your time in your busy day, running your growing empire. So thank you for being here.

Adda Birnir:
Yeah, thanks for having me.

Bobbi Rebell:
The money story that you're going to share with us has a lot to do with how Skillcrush was born.

Adda Birnir:
Yeah, so, this is 2012 now. This is kind of the heyday of the incubator. I mean, they still exist, but they were really big then, and we were interested in exploring, trying to create some sort of software product ourselves.We had been playing around with a couple different ideas, and like I said, Skillcrush, which was called something totally different at the time, it was called Digital Divas, was totally, just like, a fun side product.

Adda Birnir:
We had this Tablet publishing software, so it was basically, like, our goal was to make it easy for online publishers to publish to iPads. That was kind of the thing we thought was like an actual business.

Bobbi Rebell:
So it was a total business pivot.

Adda Birnir:
It wasn't even like, a pivot. It was like, an isolated example. We just threw one out, and we're like, "Oh, people think we're interested in this one." It was good. I mean, it was one of those examples that the market tells you what they're interested in. And basically, no one gave two bleeps about the Tablet publishing, and everyone was super interested in the Digital Diva thing.

Adda Birnir:
Then, at the same time, fortuitously, I did this program at CUNY, on the Journalism School. And there, I met a woman named Jennifer McFadden, who went on to become my cofounder at Skillcrush, and she had done a lot of research about the online education space.

Adda Birnir:
So it was sort of, one of those, sort of total kismet moments, where I had this education product, that I didn't have any sense for the business proposition, or the business opportunity, and she had all this deep knowledge about the education space. So that was what really started it.

Adda Birnir:
I will say, though, because we'd had this failed attempt at this Tablet publishing software, I was very, very cautious with Skillcrush. I didn't want to invest in it without validating the idea on some product.

Bobbi Rebell:
So what did you do? What are the steps you took to validate it?

Adda Birnir:
Basically, when you go through this process, what you want to do is, you want to figure out, what is your riskiest assumption? For us, because, at the time, there weren't as many online education players. But there was lynda.com. So we felt like, it's that aspect of it, will people pay for education online, was validated.

Adda Birnir:
That, to us, was not the riskiest assumption. The riskiest assumption for Skillcrush was whether women would pay for, or would be interested in, a technology learning platform. So we designed this experiment, which is that we started a newsletter, and basically, what the sort of offer was, that the newsletter offered, was, we would define a technical term, and find an interesting way. And we'd done a day for 30 days.

Adda Birnir:
We went to South By Southwest, and figured, what we'll do is, we'll pitch this to women at South By Southwest, and they will buy it, with their e-mail address. We considered that sort of like, a transaction, and we figured, if we can't convince women at South By Southwest to purchase this, with their e-mail address for free, obviously, then there's no hope for us.

Bobbi Rebell:
So what happens?

Adda Birnir:
So, I think we had set, fill that goal of having 2,000 signups, and we did not get that, because we were doing direct sales. But our hit rate was 90% of them. I mean, everyone we spoke to, we got to sign up for it, so that was kind of our first positive signal. Then we actually, through that process, happened to pitch a woman who happened to work for Mother Jones. So then, she wrote us up, and then, that gave us another 600 signups, or something.

Bobbi Rebell:
Wow!

Adda Birnir:
That basically ended up with about 1,000 people.

Bobbi Rebell:
So then, what happened from there?

Adda Birnir:
So, from there, we started doing the Term a Day newsletter, and it started to build momentum, and I think we probably signed up, like, 3,000 people. Which, again, just to put this in perspective, this is shortly after Code Academy had gone live, and they had gotten 200,000 people to sign up over a 24-hour period. So I was completely bereft and disappointed by the 2,000. We had applied for the start of incubator, and we got in, and that gave us $25,000 of funding.

Adda Birnir:
The thing that I guess I think about it, like, at the time, I really needed that validation. Looking back on it, I think what I got out of it, more than the $25,000 ... because, honestly, the $25,000 just paid for incorporation. I didn't really have a lot of money, but it really was validation from an external source, that this is a cool idea, and you should keep working on it, and I think at that moment, I really needed that. But I don't think, the money itself, do you know what I'm saying?

Bobbi Rebell:
Yes.

Adda Birnir:
I think about this a lot, and looking back on it, I didn't need that validation, and that validation really didn't mean anything. Because they weren't my target audience, right? They didn't know.

Bobbi Rebell:
But at the time ...

Adda Birnir:
But at the time ...

Bobbi Rebell:
At the time, that mattered. Yeah.

Adda Birnir:
Exactly. But I just think about that, when I hear about women saying, "You know, I can't get funded," and I'm like, "Well, just remember, you don't need that validation from something." The only person, the only people that you need to validate your business are your customers, and often, it's easier to get them to validate it, than it is to get a venture capitalist to validate it.

Adda Birnir:
But we did, also from that, we did get another $50,000 as a convertible note from my other investors. That did give us some money, and that sort of about paid us, probably for the next four months, to build out Version 0.2, or whatever, of the product.

Bobbi Rebell:
So what is the lesson for our listeners from this?

Adda Birnir:
A lot of people get very attached to what is their solution, and there's kind of a thing in the startup community, which is that you got a solution in search of a problem. I think the most important thing that I can say to people is, you really have to start from the opposite end, right? You have to start with a problem, and then, come up with a solution for it.

Adda Birnir:
So I would just really encourage everyone, that if you have a business idea, chances are, you're onto something. But, before you kind of go all in on building out what you think is the best solution to this problem that you perceive, is to really talk to the people who are going to be paying for this solution, and really make sure that you understand their problem, and more deeply.

Adda Birnir:
That's sort of the case with Skillcrush. We had a lot of bumps in the road, especially in that first year and a half, and a lot of that was because it wasn't that we hadn't identified a legitimate problem. Because we had.

Adda Birnir:
There were women who could benefit from technical skills, but I will tell you, what we learned very quickly is that women are not going out and searching, "I want to learn to code." Their motivation is not to learn to code, their motivation is to change their careers, and to make more money, and to have more creativity and flexibility.

Adda Birnir:
They have some interest, in the sense that technical skills could be helpful. The big insight for us was like, you can't sell women the jobs report. That's not how they purchase that, right? They are looking at, "What is this gonna do for me? What changes will I be able to see in my life?"

Adda Birnir:
That was a fundamental insight that I really didn't have, until I started talking to my customers, and really understanding what their pain points were, and their problems were, and making sure that the solution I was providing really aligned with what problem they were trying to solve.

Bobbi Rebell:
So let's get to your every day money tip, because it's actually a business lesson that applies equally to our personal financial levels.

Adda Birnir:
Yes. One of the biggest kind of "Aha" moments for me with my first business, which I was running with my friend, and we were both freelancers. I remember, we got this big check. I think it was for $10,000, or something, and her impulse was that we should just split it, 50/50. My thought, "Why don't we just set our salaries? We're each going to get $4,000 a month, or something."

Adda Birnir:
I don't remember what it was, these are hypothetical numbers, but I was like, "How about, instead of just splitting every check that comes in 50/50, why don't we put the money in a bank, and take salary, and create the sort of situation you would have, in a normal situation, where you are getting paid, like, a steady salary, even if your actual income is kind of lumpy?

Adda Birnir:
It was really interesting, because this obviously was really helpful for us, just from a perspective of, when you're a freelancer, it's really hard, because your salary and your income is unpredictable. So we sort of artificially created this predictability for us, but it turned out to be a really, really important shift in perspective, in terms of thinking about the business as a third entity, and not sort of seeing it as something, where we were just like, 50/50, but it was like being ... we were like an entity unto itself, that we wanted to grow, and build up.

Adda Birnir:
I think that, in a lot of ways, this is something that is really applicable to anyone who's running a freelance business, even if they're just a one-person freelance shop ... That, to really to start think about your freelancing career as a business, and you want to grow that business, and make sure that business has a really solid foundation.

Bobbi Rebell:
Let's talk about Skillcrush. So much going on. Tell me the latest for summer of 2018.

Adda Birnir:
We are in the process of launching a couple of new blueprints, so when you come to Skllcrsuh, you have two options, in terms of how you want to learn. You can either take our sort of, shorter, more specific skill focus, Blueprints.

Adda Birnir:
Or you can sign up for what we call a Breaking Detect Blueprint, which is our all-inclusive program. You get access to everything that we have, and a lot of personalization. We work with you to set your career goals, and all those things, but we have a couple of new blueprints coming out, where it's going to be launching: a Web developer blueprint, we have a UX Designer blueprint coming out, which is really exciting.

Bobbi Rebell:
And where people can learn more about you, and Skillcrush, and follow you on social media, and all that good stuff?

Adda Birnir:
You just got to skillcrush.com, and sign up for our 10-day boot camp. It's the best way to get started. It's totally free, and you can follow us on Twitter. Just add skillcrush, and on Instagram, at skillcrush. I'm out of Bork on all the platforms, although I'm not the best at this, that you can get ...

Bobbi Rebell:
Wait. Spell that out, then.

Adda Birnir:
Oh. A-D-D-A, B-J-O-R-K. It's just, like Bjork the singer, but it also happens to be my middle name, so ...

Bobbi Rebell:
Love it, because you're from Iceland. Which is a cool, random fact.

Adda Birnir:
Yes, definitely.

Bobbi Rebell:
How old were you when you came to this country? You were like a baby, right?

Adda Birnir:
I was a tiny little baby, yeah, and I speak Icelandic, and ...

Bobbi Rebell:
Oh, my gosh. Say something.

Adda Birnir:
[foreign language 00:13:01]?

Bobbi Rebell:
What does that mean?

Adda Birnir:
Just, "This really nice letter today."

Bobbi Rebell:
All right, on that note, we'll leave it there, thank you so much.

Adda Birnir:
Thanks for just having me.

Bobbi Rebell:
Hey, everyone. So here's my take. When Adda and I were talking before the interview, she confessed that she had been so intimidated, just by the concept of coding beforehand, that she was resisting it, until, of course, she learned about them money thing, and all that.

Bobbi Rebell:
But then, when she focused, and tried it, she found out, it actually wasn't that hard.

Bobbi Rebell:
Financial Grownup Tip Number One: don't be intimidated by coding, or any skill that can benefit your career. It's basically a language. It can be challenging, she says, but it will open opportunities, and is becoming a basic thing that we all need to know a little bit about, at least, the basic level.

Bobbi Rebell:
Even if you're not directly coding, you may be supervising someone who is coding, or have somebody on your team, or at your company, or a peer. Understanding the basics of what they're doing, is going to help you figure out and understand workflow and project management.

Bobbi Rebell:
For example, I learned even just basic HTML years ago, and I built a website, literally typing in the codee that's now generally automatically generated for you, I was actually typing in the different codes.

Bobbi Rebell:
So, pre-Wordpress, pre-Squares-based, the whole thing. Skillcrush does have a free 10-day boot camp. So you can do that. I'm going to leave a link in the notes. It's pretty much risk-free, and worth checking out.

Bobbi Rebell:
Financial Grownup Tip Number Two: the every day money tip that she was talking about was basically about creating buckets for different needs with your money. So that can be really useful in your personal finances, even though she did really for business.

Bobbi Rebell:
Paying yourself the same amount each, especially if you have a variable income, is really useful. And then, you can put everything extra, in a different bucket, for a specific purpose. It's a great way, if you have a big goal, especially a goal that's intimidating, like, saving for a house down payment or something. Put it in a separate bucket. It'll start to add up. You won't even noticing it, and it works.

Bobbi Rebell:
Thank you all for your support of the show. If you like it, please, just tell a friend. Be sure to follow us on social media, and share the promo video, if you like them. You can win one for your business, or even just for yourself. Share them. Whoever the most this month, I'm going to pick someone, and I will make them a promotional video for themselves, or their business.

Bobbi Rebell:
On Twitter, you can follow me @bobbirebell, on Instagram, @obbirebell1. On Facebook, my page is Bobbi Rebell, and to learn more about the show, go to bobbirebell.com/financial grown-up podcasts.

Bobbi Rebell:
All right, [Ada Bernier 00:15:47] learned to move out of a career that left her financially vulnerable. She built a business instead focusing on helping others follow the money. Always a good philosophy when it comes to business and career. So thank you, Adda, for sharing your story, and for getting us one step closer to being financial grownups.

Announcer:
Financial Grownup With Bobbi Rebell is edited and produced by Steve [Stuart 00:16:20], and is a BRK media production.

Shane Snow and his Contently Co-Founders had a booming business- that almost completely crashed after they found themselves strapped for cash and struggling to meet payroll. Plus the nutritional bang-for-the buck of popular diets, including the Keto diet and ramen noodles. 

 

In Shane’s money story you will learn:

-How he and his partners overlooked a key metric as they grew their business, Contently

-The importance of cash flow vs receivables

-The solution the company came up with that saved them, when they only had 2 weeks of cash left on hand

-How the experience impacted Shane’s personal financial plans and habits

In Shane’s money lesson you will learn:

-To pay attention to revenue, but also when it received as well as the net profit

-How to apply his business lessons to your personal financial life

In Shane’s every day money tip you will learn:

-Why Shane made a nutritional change for health and efficiency

-The financial benefits that came along with the experiment

In my take you will learn:

-Why reading at least a book a week is a habit of many successful people

-My advice on how to read a book a week, starting with Shane Snow’s “Dream Teams” 

-How removing every day decisions, like food and clothing choices, can free up your mind to be more focused on other things

Episode Links

Learn more about Shane Snow at shanesnow.com

Buy (and Review!)  Shane’s book “Dream Teams” 

Buy Shane’s book “Smart Cuts

Follow Shane!

Twitter: @shanesnow

LinkedIn ShanedSnow

Instagram: @ManEatingRobot

To win one of the promo video’s you see- be sure to share them on social media when you see them on my feeds!

Twitter @bobbirebell

Instagram @bobbirebell1

Facebook: Bobbi Rebell

Want to share your money story? Write to us and tell us about it at info@financialgrownup.com

---

Transcription

Shane Snow:
We made this enormous mistake that almost killed the company a year or so into the business. We looked at our bank account and realized that we had two weeks of cash left.

Bobbi Rebell:
You're listening to Financial Grown Up, with me, Certified Financial Planner, Bobbi Rebell, author of How To Be a Financial Grownup. And you know what? Being a grown up is really hard, especially when it comes to money. But it's okay, we're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:
Close call for our guest but, spoiler alert, they did escape that near-death experience. The company, Contently. The voice you were hearing was co-founder, Shane Snow, who just released his latest book, Dream Teams. Before we get to more about Shane and the book, a quick welcome to our new listeners and welcome back to those who are returning. We try to keep our episodes to just around 15 minutes because we know you guys are so busy, but you can also, of course, binge if you're a commuter or you just have a little bit more time some days. The idea is that you invest the time and get an inspiring money story from a high achiever that gives you value and you also get an everyday money tip that you can put to work in your life or your work, right away.

Bobbi Rebell:
All right, you're going to get that here. Shane Snow is an entrepreneur, a journalist, an author, so much more. I wanted to have him on to talk about his most recent bestseller and that is, Dream Teams: Working Together Without Falling Apart. It's tough to get along, teams are hard. It's sometimes just easier to work alone and he talks a lot about that. Shane jokes that he hates business books, but this book is really more about people and stories and things that we can really integrate into our own lives. I learned a lot of things about history and the world that I thought I knew about, but there were nuances that people have never really shared publicly. And Shane is a master at research and revealing the full story when we didn't even know that we had part of the story. Here is Shane Snow.

Bobbi Rebell:
Hey, Shane Snow. You're a financial grownup, welcome to the podcast.

Shane Snow:
Thank you, I feel like a grownup.

Bobbi Rebell:
You're definitely a grownup, you have so many accomplishments. The latest one, and we're going to get to all of them later but the latest one is your new book, Dream Teams: Working Together Without Falling Apart. And you've had quite a week promoting it, lots of accolades. Congrats.

Shane Snow:
Thank you. Yeah, it's been a lot, a long journey.

Bobbi Rebell:
And it's basically of stories about how different teams work together, and often don't work together.

Shane Snow:
Yes, it's about that paradox. That normally group work is much, much harder than we think it's going to be, to the point that actually working by yourself is often more productive than group work. And yet sometimes we change the world when we work together.

Bobbi Rebell:
And one thing that changed the world is your company that you started eight years ago, part of team, you're a co-founder. Tell us about the company. And your money story has to do with what happened when you weren't really watching all the numbers, just some of the numbers.

Shane Snow:
Yeah. So the company started about eight years ago. The business model changed, it grew into something-

Bobbi Rebell:
And the name of the company is?

Shane Snow:
Contently.

Bobbi Rebell:
Mm-hmm (affirmative).

Shane Snow:
And it grew into a much bigger business than we thought it would, which is great. And initially the first piece of the business that we build was this marketplace for getting freelance journalists and photographers work and getting them paid. And a lot of the clients were brands, so it was this new branded content marketing thing. So Pepsi wants to hire some reporters to go cover a conference and write about it for their blog, that sort of thing.

Shane Snow:
So what happened, we started getting excited because the business was working. We're getting lots of work for these journalists and lots of clients, and we made this enormous mistake that almost killed the company a year or so into the business. We were looking at all the money that our clients were on the hook for paying us and realized that we had this runway for six months before we would need to raise money from investors again, or maybe figure out how to get profitable by then. So things were going great, but we then looked at our bank account and realized that we had two weeks of cash left. Nobody had been paying attention to cash flow. The fact that we actually pay these creative people who do the work for the clients and the clients take a long time to pay us, basically we were floating all of this money. And nobody had bothered to ... We didn't have a finance person, we were a start up.

Bobbi Rebell:
So basically there was a lag between the receivables and the cash that you were actually paying out.

Shane Snow:
Yes.

Bobbi Rebell:
You were basically acting like a bank.

Shane Snow:
Yeah. And the more successful we were, the worse it got. And so thank god someone checked and we were like, "Oh, no. We have two weeks left before we literally got out of business because of this problem." And so we founders cut our salaries so that we could put that toward payroll for our employees and we just sort of prayed for a miracle. And the miracle did come, but basically we asked our customers if they'd be willing to pay us upfront for what they excepted to be paying these freelancers. And basically everyone said yes and then we actually got a positive cash float, like a cash carry I guess?

Bobbi Rebell:
Yeah.

Shane Snow:
Where our cash flow was so good that we could grow the company even better. But that was just sort of this miracle. Also we-

Bobbi Rebell:
Well, you worked together as a team. You worked together as a team and figured it out, right?

Shane Snow:
Right. Yeah.

Bobbi Rebell:
And investors.

Shane Snow:
Yes, yeah. We asked the clients if they would do that and they all said yes and we got our investors to sort of float us for a few more weeks. But I learned this as sort of a personal lesson, that even through it's sort of obvious, that cash flow can kill you basically. And so I've started paying a lot more attention to my cash flow and my personal finances, as a result of this.

Bobbi Rebell:
So what is the lesson for our listeners, regarding your money story?

Shane Snow:
Pay attention to all of the numbers, not just the fun ones. The profit number and their income, that's the funnest number, but you really need to pay attention to-

Bobbi Rebell:
Well, it's really not profit, it was revenue was coming.

Shane Snow:
Right.

Bobbi Rebell:
The revenue.

Shane Snow:
[inaudible 00:06:20].

Bobbi Rebell:
Yes.

Shane Snow:
Right. The revenue number, exactly. But even in your personal finances I think, paying attention to just the salary number is not actually the one to pay attention to. And when you're getting money in and when you're paying money out is sometimes more important.

Bobbi Rebell:
I want to get to your everyday money tip because this is a really good one. I am personally very curious about this because I keep hearing about this and it's a little bit experimental. But let me let you tell it, go ahead.

Shane Snow:
Okay. So I really like doing personal experiments and gonzo journalism, so one time for GQ I ate only this "healthy", in quotes, ice cream for ten days and lost a bunch of weight. And anyways, so I like doing stuff like that. And there's this stuff called Soylent that came out maybe five, six years ago, that's basically like a meal replacement drink, kind of like the goop on the Matrix. It's not supposed to taste like really anything and it's supposed to have everything your body needs.

Bobbi Rebell:
Pure efficiency.

Shane Snow:
Exactly. And the guy who made it, I actually interviewed him about it years ago. The guy who made it, his reason for doing it was so that he wouldn't have to think about cooking or food. It sounds like the most boring thing ever, he was like, "I don't want to think about food, so I made this replacement food." It's interesting. But there's a version of it, I think a competitive company, called Ketolent, which is that, it's like a drink that instead of eating food you just drink this drink all day. And it's chocolate flavored, which is more delicious, but it also puts you in ketosis, which is like a low-carb basically, where your metabolism changes and it's very good for-

Bobbi Rebell:
Are you hungry?

Shane Snow:
No. So that's the thing is ketosis, it changes your metabolism. So that instead of burning basically sugar, it burns lipids, fat, and that's a much more stable energy source. The upside of this, so I started doing this for working out and it's good for blood sugar levels and all that, but the upside of drinking Ketolent instead of food is it's a lot cheaper than going to lunch every day. And you know, you need to take like-

Bobbi Rebell:
Do you eat it for every meal? Is it like a full on thing?

Shane Snow:
Yeah. I mix up two big bottles of it every day. Like on weekends, I'll go to brunch, you can't do it every day or you'd go out of your mind. But you eat it every day or-

Bobbi Rebell:
And how much does it cost?

Shane Snow:
It ends up being something like eight buck a day. If you want to do the pre-mixed ones, which is even more convenient, then it's a little bit more but it's still ... It actually reminds me, I had this friend, one of my best friends in the world, in college he was trying to micro-optimize calories for percent, or whatever, in his diet. And he figured out this optimum combination of oatmeal and rice and he was miserable but he saved so much money.

Bobbi Rebell:
People stereotype that people that want to save money, they eat only ramen noodles while they're paying down their debt. I wonder what the nutritional value per serving, per cost, is for ramen noodles versus this keto diet and all the other diets. That's just, I don't know, interesnting.

Shane Snow:
Yeah. Well, getting it right, because you don't want your brain to not function.

Bobbi Rebell:
Right.

Shane Snow:
I imagine that eating only ramen noodles is very bad also for your digestion I bet.

Bobbi Rebell:
All right, wait. Let's talk about your book.

Shane Snow:
Okay.

Bobbi Rebell:
Because I'm obsessed, I literally meant to just read enough to kind of get through the interview but I read the whole thing. I spent a little over four hours, you spent four years writing Dream Teams. One of my many favorite things about this is that it's almost like a suspense thriller because it told these stories where there's always these zingers at the end of each story.

Shane Snow:
Yeah. So I wanted to explore that paradox, that we say that two heads are better than one and, yeah, all of these things that you just said. And it turns out that research shows that's usually not true, and anyone that has worked in a group project at school knows that sometimes it's much easier to just do it on your own rather than in the group. And the bigger a team gets in business, the slower things get, the more communication is a pain, but there's all sorts of other psychology that basically says that group dynamics get in the way of productivity and progress. And so I wanted to explore that and kind of what does science and research tell us about our common conceptions about working together, so that we can actually fulfill that promise of becoming better than the sum of our parts.

Shane Snow:
So it's a non-fiction, science, and business book, essentially. But I hate business books and I-

Bobbi Rebell:
Well, I don't feel like this seems like a business book because you have everywhere from Wu-tang Clan ... Did I say that right?

Shane Snow:
Yeah, you did.

Bobbi Rebell:
The Russian hockey team, which, by the way, there's a zinger in there that I did not know. This whole miracle on ice with the US team.

Shane Snow:
Oh, yeah.

Bobbi Rebell:
I don't know if people knew what really happened on the Russian side but let's not spoil it for them, but you gotta read that one.

Shane Snow:
Okay.

Bobbi Rebell:
The Wright Brothers, the importance of play in being successful, and why a lot of mergers fail. And even you've got George Takei in there and how pop culture and people seeing things be normal changed our cultural expectations.

Shane Snow:
Well, thank you. What I wanted to do is talk about these things and the real research and the real science that can change our minds and, in some cases, blow our minds, about this. But I wanted to do it through stories that are fun, even if you don't care about the lessons. That for me, I wanted to write the kind of book that I would like to read, which would be more cinematic with surprises and twists and stories that I was excited enough to learn about that I would actually want to write about them too. So I'm glad that ... It is a nice compliment that you got through it so fast and enjoyed the stories.

Bobbi Rebell:
I think everyone will get through it so fast and then they can read your previous book, Smartcuts, so it's all good. So Shane, tell us where people can find out more about you and where they can follow you on social media, because I know your selective in your social media.

Shane Snow:
I'm pretty selective in my social media. So shanesnow.com has links to everything. And well, anyone that's listening to your podcast, I can give them my Instagram. It's not Shane Snow, it's maneatingrobot.

Bobbi Rebell:
Of course.

Shane Snow:
Yeah, of course. It's self-explanatory, I think.

Bobbi Rebell:
Of course.

Shane Snow:
I actually really like maneatingrobot because depending on the punctuation it's either a man eating a robot or it's a robot eating a man.

Bobbi Rebell:
Okay. I have to about about that.

Shane Snow:
Man, eating robot.

Bobbi Rebell:
Ah, ah. I'm a little slow on the uptake. All right, Shane. Thank you so much, this has been great.

Shane Snow:
Thank you for having me.

Bobbi Rebell:
And congratulations on the book and all your success.

Shane Snow:
I appreciate it.

Bobbi Rebell:
Wow, pretty rare to go from bad cash flow management at start ups to the financial versus nutritional value of keto diets and ramen noodles. Bu there you have it, the wonderful Shane Snow, so much fun.

Bobbi Rebell:
Financial Grownup tip number one. In Shane's book, Dream Teams, Shane has a lot of data. One of the data points that he talks about is statistics linking the fact that the most successful people in the world are also what I would call intentional readers, meaning they read at least a book a week and make a point of it. They really carve that time out of their day to make sure that they read because that's where they feel that they learn about the world and become interesting people. You're busy, I'm busy, we're all busy, but they're busy and they find time. I'm right there with you, I know it's hard, but try an experiment, maybe with Shane's book. I read it on my Kindle and it said, for example, that it would be over five hours, but because there were so many notes from Shane's research at the end it was really maybe four and a half, let's say.

Bobbi Rebell:
So this week, this is my challenge to you guys, pick up Dream Teams, you can do it with another book but Dream Teams was good. On your calendar, block 45 minutes either early morning or before bedtime, do it before you turn on the TV, before you reach for the phone and start going through social media, set it an alarm, book it as an appointment in whatever you use to book your appointments. By dedicating 45 minutes-ish, a night, for the week, you'll be done by the end of the week and you'll probably have some interesting takeaways from the book as well and feel like you really got value from that time, versus just mindlessly scrolling through your feeds on your social media. Maybe then go write a nice review for Shane, authors love reviews. I love reviews, you could write a review for the podcast too. But consider making it a habit to go through and read a book a week, once you do it, you might really enjoy it and it'll stick and it'll be a great thing adding to your life.

Bobbi Rebell:
Financial Grownup tip number two. Shane talked about how his keto-loving friend liked the idea of not having to think about what to eat, it just removed a decision. So removing decisions that are discretionary is something that a lot of leaders do. Consider that, maybe have the same breakfast every day, or buy all the same socks. Whatever it is that removes a decision, that removes having to do that one more thing each day. My son's school, for example, next year has uniforms, so that's going to be a new thing for us. He's pretty good in the mornings anyway, but it's going to be interesting to see how removing the decision of what to wear in the morning impacts his morning routine and, in turn, impacts my morning routine.

Bobbi Rebell:
On that note, we hope that you are making Financial Grownup part of your routine. If you like the promo videos that you see on social media, share them, you may even win one for your company or yourself. And just tell a friend if you like the show, and let them know so we can grow our community. If you want to be a guest, you have a great money story or money tip you want to share, tell us by emailing at info@gfinancialgrownup.com, that's info@financialgrownup.com, and you may be a guest on the show. Follow us on Twitter @bobbirebell, on Instagram @bobbirebell1, and on Facebook I am @bobbirebell.

Bobbi Rebell:
Shane Snow has come a long way from his cash flow crunch, so thank you Shane for helping us all get one step closer to being financial grownups.

Bobbi Rebell:
Financial Grownup, with Bobbi Rebell, is edited and produced by Steve Stewart and is a BRK Media Production.

Likeable media’s Carrie Kerpen made a decision to step away from the day-to-day of her growing social media agency to focus almost exclusively on brand building. Today she is the host of the All the Social Ladies podcast,  the author of Work It: Secrets for Success from the Boldest Women in Business, and hosts a Facebook Watch channel under the Work It brand.  

In Carrie’s money story you will learn:

-About Carrie’s company Likable, which is the 6th best place to work in New  York City!

-How Carrie and her husband started their company with just $10,000

-Why they chose to grow organically rather than take outside funding

-The strategy behind not taking outside advertising on Carrie’s popular podcast “All the Social Ladies”

-How and why Carrie became so focused on brand building for Likeable

-The specific steps she planned and executed to achieve targeted milestones

-Why the re-branded the company from its original name (and what that name was!) 

In Carrie’s money lesson you will learn:

-What to have in place in business before you start a brand building campaign

-How to determine the budget

-Metrics to consider when planning both short and long term goals

-Carrie’s strategy to balance content and connections on her podcast and other ventures

-How Carrie builds - and tracks- long term relationships with potential business partners, well ahead of time

-The specific kinds of goals Carrie sets to make sure she is generating value

-The biggest danger of long-term brand building strategies

In Carrie’s money tip you will learn:

-Her big negotiating strategy

-What she means when she says to hit the mute button

-How to use awkwardness to your advantage

-The secret to stalling as a strategy

In My Take you will learn:

-The importance of making sure you have financial stability in your business, and in your life, before you pull yourself into longer term strategies

-Why tracking everything, including touch points with long term leads is essential

-How paying it forward creates a culture of giving and supporting- that nearly always becomes a profit driver for all parties involved. 

 

To get a free promo video- when you see the video-s share on social media!

 

Got a great money story to share? Be a guest! We love to have listeners on. Write to us at info@financialgrownup.com and tell us your money story and an every day money tip and we’ll let you know if you have been selected for an upcoming episode!

 

EPISODE LINKS

Likeable.com

Listen to the All the Social Ladies Podcast!

Check out Carrie’s website CarrieKerpen.com

Get Carrie’s book Work it!

Follow Carrie!

Twitter @CarrieKerpen

Instagram @CarrieKerpen

Facebook Carrie Kerpen

Watch Carrie’s Work It Series on Facebook!

---

Transcription

Carrie Kerpen:
I track everything. Every email I send. Every time I get coffee. All of the things that I do with people who are qualified. And I also track what value I'm adding to them. I often send them things whether it's sending an article that I find relevant. Whether it's article to get them a piece in Forbes or something along those lines. I always am looking at how I can help people who can help me too.

Bobbi Rebell:
You're listening to Financial Grownup, with me certified financial planner [Bobbi Rebell 00:00:29], author of How To Be a Financial Grownup. And you know what? Being a grown up is really hard especially when it comes to money. But it's okay. We're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson and then my take on how you can make it your own . We got this.

Bobbi Rebell:
Hey friends. Ever wonder how those cool brands, become so cool. Well there's actually a whole business around it. It doesn't happen by accident. We have one of the best in the business here with us, giving us the scoop on how she builds her own social media marketing and branding business. And personal brand. And it is very intentional and thought out. You'll be surprised how much goes into it. Nothing happens by accident my friends. First a quick welcome to our new listeners and our returning ones. So happy you're with us. If you like the show, tell someone. And of course don't forget to hit subscribe so you don't miss any upcoming episodes. I also want to thank everyone that's been emailing me, DM'ing me, posting compliments, on various social media about the video promos. Thank you. I really appreciate it. I did them by myself, and they were so much fun and I'm also really excited that we are having this contest where I'm going to get to make one for one of you, for your business or for you.

Bobbi Rebell:
All you have to do is share them between now and July first. If it goes well, we'll do it again. But I need you guys to share the videos when you see them, retweet them, on Facebook share them, on Instagram. You can repost them and make sure to tag me so that I see it, but I do have software that tracks as well. And you know what? You got to be in it, to win it. So you guys, you've been emailing me asking if you can pay me to make one. This is a way to get one for free, literally the most tiniest effort, totally free and I can't wait to see who I get to make one for. It's going to be really fun. Let's go to our guest. Likable Media's Carrie Kerpen, is the host of all the social ladies podcast, the author of Work It: Secrets for Success from the Boldest Women in Business. And she also, because she has so much free time, she's also a mom and a wife by the way, she hosts a Facebook watch channel, under the Work It brand as well.

Bobbi Rebell:
She has fun for sure, but as you will hear she is meticulous in tracking her return on brand building investment. Carrie has specific metrics and goals, with all this content creation going on. She is laser focused on making sure that all of the pieces of her Likeable strategy work together. Like I said guys, nothing happens by accident, there's not a lot of luck involved. It's a lot of hard work, here is Carrie Kerpen. Carrie Kerpen you're a financial grownup welcome to the podcast.

Carrie Kerpen:
Thank you so much Bobbi, I'm so happy to be here.

Bobbi Rebell:
And I love watching all of your different developments to your journey, in addition to being the head of Likeable Media, you have your podcast, All the Social Ladies, because you're a social media agency. You have your book, Work It: Secrets for Success from the Boldest Women in Business. And of course you have columns in Ink and Forbes, and now you're in TV videos. You're everywhere Carrie.

Carrie Kerpen:
Thank you. I try. I'm trying.

Bobbi Rebell:
Wait I have one more shout out. Your company, Likable Media, is the sixth best place to work. Is that in the world, or just New York City?

Carrie Kerpen:
That's New York. Sixth in New York City, but if you ask me it's the best place in the world to work. Because everybody's really does have a great time here.

Bobbi Rebell:
And I visited it, and I can attest it's a really great group of people that you have working at Likable, so. That's a very well earned, accolade. Is that what you call it? Award?

Carrie Kerpen:
Yeah.

Bobbi Rebell:
I don't know.

Carrie Kerpen:
An accolade, a distinction. Any of the things.

Bobbi Rebell:
All good things, yeah. So you do a lot for your work. So for your money story, what we're going to talk about is the fact that, while you definitely have to focus on the bottom line and earning, you have a nicely growing staff, you've got to support that payroll. At the same time, your money story has to do with making some business decisions, that aren't immediately obvious how they're going to pay off. Tell us what happened.

Carrie Kerpen:
Absolutely. So I have typically been very bottom-line focused in building my business and growing. You know, we grew when we started, my husband and I started this business with $10,000 in the bank, and we worked our way up, as an agency. You would sell clients, you would get in money, you would hire people. And sort of grow organically. We didn't take in funding or anything like that. And I had always been super conscious of the bottom line. And once we got to a point where I felt like we were really stable and I had a good understanding of our profit margins. I decided to take a certain amount of the profit margins and invest in brand building and investing in myself. I started with a podcast, which most people do a podcast, and look at it and say okay, how am I going to make money from advertising. I wasn't-

Bobbi Rebell:
Well you are the advertiser. Likable is the sponsor.

Carrie Kerpen:
Exactly. I invest-

Bobbi Rebell:
And you've turned people down.

Carrie Kerpen:
Yes-

Bobbi Rebell:
I know that you've been approached by outside sponsors.

Carrie Kerpen:
Outside sponsors, networks, et cetera. I don't take advertising for that podcast. I didn't take you know, a ton of money for Work It. You know just a simple amount to write it. And really didn't focus intensely on making money from book sales. And I really don't focus on incorporating any sponsors into Work It, now the series that I run on Facebook Watch. I really looked at that as a long game investment, in Likable's future, and in my future. How am I going to build a brand and focus on the brand building activities, and keep it out of being sponsored, you know, really just be truly focused on building the brand and adding value. And not worry so much on that about the bottom line. Understanding that investing in that upfront, yields a long-term result.

Bobbi Rebell:
Were there discussions with your team about this? With your husband, who's not fully involved in the business anymore, but he's still obviously an advisor in your life?

Carrie Kerpen:
Yes. So there were discussions around this both with my team and with my husband who serves on the board at Likable. So I would say that the first place I learned this from was my husband when he launched a book, that became a New York Times bestseller, called Likeable Social Media, back in 2010, when we were building the business. And we had just renamed our business Likable, it wasn't originally Likable when we started.

Bobbi Rebell:
What was the original name?

Carrie Kerpen:
The original name was the Cabas Kerpen. We had no idea what we were doing.

Bobbi Rebell:
Oh that's so interesting, I never knew that. The Cabas.

Carrie Kerpen:
It was a very brief period of time we were the Cabas for about two years and then we decided to do Likable when, on the Facebook it was still like become a fan. You didn't even like a brand page. It was so fortuitous that as we did that, that really propelled are growth forward. Yeah so, Dave launched this book, invested a ton of time and energy in it. Essentially had me running the business while he was working on that brand. Didn't focus so much on book sales just focused on really getting his brand out there. And that really did help propel our business forward. So I learned from him, to do that, but I had a little bit of a lack of confidence of doing that, because I was uncomfortable, A, investing in myself, and B, putting myself in the spotlight. And so I had hesitated for a long time to use that strategy.

Carrie Kerpen:
Once I decided to use the strategy, I also met with the management and leadership team here at Likable, and said hey, I want to be where I can best serve the company. And I think the way I can best serve the company is to help drive leads through building a brand. What do you guys think if we take this year, and we really invest in that? And they thought that it was actually a great idea. And so I had the management structure in place, where the day to day handling of clients, was taken care of by my president, and the leadership team here at Likable. And so that I allowed myself, and freed myself up to do this. And once I had buy in from them, and buy in from Dave, I was ready to go.

Bobbi Rebell:
All right. So you were very aware that this was not going to be revenue driving. This was about brand building. What is the lesson then for other people who maybe want to do something that is not direct to the bottom line because there is so much pressure. How do you know when it's worth it? Because there's also the danger that you could say I'm doing this, but they're kind of just going down a road where they're doing something fun and fulfilling but maybe it doesn't necessarily pay off. Not every ... In other words, you were very directed, but how can you tell what is going to be a productive brand building exercise, non-revenue producing thing that you're going to do, that will lead, playing the long game, to building your business, as opposed to something that's just kind of going down the road.

Carrie Kerpen:
I have a few tips on this. So the first is to make sure you have enough in the bottom line to be able to invest in doing this. So I wouldn't recommend starting with this, when you have no bottom line, and no source of income or ability to do this. You need to be at a point where you've built your business enough to be sustainable, and have enough income that you're willing to invest. The second thing, is that you must be able to really articulate the way that this will help your business in the long run. So for me, when I do interviews, I make sure that a certain percentage of interviews are with women who I think can either be future clients or are people who can help me grow Likable. Either as advisors, or something along those lines. And I'm helping them by giving them a platform, and they're helping me, by helping me not only grow my network, but find the right people to work with. And I think the third piece, of what helps you set a strategy like this, is to have a long term goal. So, I wouldn't do this without an ability to have a long term financial goal attached.

Carrie Kerpen:
So in other words, the actual activities may not produce revenue. However, I can pull back and say, because of the women I've met through this, or because of this activity that I've done, I've been able to generate $5 million, over the course of five years. So something that is more long term, helps you thinking in the long term vision. This may not make you money right now, but how will this make you money in the long term?

Bobbi Rebell:
Did you set specific goals?

Carrie Kerpen:
Yes, I set specific goals for everything that I do. First I set specific goals on the bottom line that I need to produce for the, right now. So what are the activities that I'm doing right now that generate revenue? Then on the long term goals, I start with how many people am I going to need who I would describe as qualified? How many women or men am I going to network with who are potential clients of Likable. If that were my strategy. And then, it starts with the number of people I meet. Then the number of touch points, how many times I connect with them. I keep it all really well documented, so that I know that I'm nurturing relationships over time. And I think that's one of the keys to really looking at a long-term strategy. One of the dangers of a long-term strategy is you could say, oh it's so long term, it feels so far away I don't really need to worry about revenue at all. However with that, you can get really lost and invest too much in the current activity that you're doing to build a brand and then not reach the long-term goal. You have to always have that long-term goal in mind and I always have a revenue goal in mind when I do that.

Bobbi Rebell:
And you're being intentional, and you're tracking what you're doing.

Carrie Kerpen:
I track everything. Every email I send. Every time I get coffee. All of the things that I do with people who are qualified. And I also track what value I'm adding to them. Like I often send them things. Whether it's sending an article that I find relevant. Whether it's helping to get them a piece in Forbes or something along those lines, I always am looking at how I can help people who can help me too.

Bobbi Rebell:
Another way you can help people is with your money tip, which has to do with negotiating.

Carrie Kerpen:
Yup, in negotiating use what I call your mental mute button. In other words, sometimes when negotiating, we tend to talk way too much. We will go, well I think this, and I think I'm worth this, or I think I should be getting this. And here's why. And let me give you all of these reasons. Instead use a mental mute. Let's say you're negotiating for a speaking engagement. What is the speaking fee for this engagement? And then pause. Let them own the awkwardness. Let them ... Don't say well I normally charge this and well I normally do this. If you just put yourself on mute, let the awkwardness go to them, let them talk, and then give yourself the power to respond. Take a minute. And take a pause. Use that mental mute button and your negotiating will get a lot better, a lot faster.

Bobbi Rebell:
I love it. Do you ever leave completely and then come back and say I'll think about it, or do you feel you have to give an answer right away?

Carrie Kerpen:
No, I love stalling, I don't mind stalling at all. I think any kind of awkwardness to put on them is good, and owning your own time and your own power in that way is great.

Bobbi Rebell:
All right, Carrie Kerpen, tell us what's going on. The book is already a best-seller. Now you're doing more video.

Carrie Kerpen:
Yup. So you can watch Work It on Facebook Watch, under Carrie Kerpen. You can get Work It, at workitthebook.com. And follow me at Carrie Kerpen on all social handles. It's all the same thing. Carrie Kerpen.

Bobbi Rebell:
Awesome. Thank you Carrie Kerpen.

Carrie Kerpen:
You are welcome Bobbi.

Bobbi Rebell:
Carrie makes it all look so easy, so it was great to hear the behind-the-scenes. There's a lot of thought and intention going on with everything that Carrie does. Not the least of which is that she didn't start doing all this personal branding until the time was right. So financial grownup tip number one, don't forget, you need for your business to have enough financial stability, so you can do things like meet payroll and other financial obligations, before you go out and do this big brand building like Carrie did. It's not that brand building is a luxury, or nice to have. It's needed. Totally. But keep the lights on in the most basic sense, paying your employees, making sure that payroll is happening and your business is running. That's got to come first. Financial grownup tip number two. Track everything. It is great to be social with clients, potential clients, and business related friends. And sometimes the lines get really blurred with who's a friend, who's a business acquaintance, who's a client. Life is messy.

Bobbi Rebell:
But this is still something that's important. It's something I don't do. But Carrie made me think about it. It is something worth starting to track. A connection made years ago and nurtured, can yield results now or in the future. Don't just go to people when you need something from them. Go to them, when you can give them something that may not even be something that they have been asking you for. Proactively offer to do something for them. Something you know they could benefit them. So many of the best opportunities come from the most tangential contacts. Often people that are not even in your closest circles. It's karma. It'll come back to you. So go today to someone that you haven't touch base with in a little bit, and reach out. And see if there's something you could do to help their business. All right I have been totally overwhelmed by emails and DM's, Facebook Messenger, social media comments, texts and in-person requests, for those promo videos. Just a reminder they are not for sale but they are available to win if you are interested. Very easy.

Bobbi Rebell:
All you have to do is when you see the promo videos on social media, retweet them, share them, repost them, tag me if you can. I do have software that tracks it either way, but just to be sure feel free to tag me when you do that. Don't assume by the way that you're not eligible for some reason. The winner of a recent book giveaway contest for Randi Zuckerberg's Pick Three, was someone that I knew, but you know what? She was first to enter, she was enthusiastic, she flowed directions and she was so excited when she won. As long as you're not related to me, and as long as you don't have any financial ties to the podcast, you are in. And guys isn't free better than paying for a video? I'm excited to see who wins. Anyway, on that note, I'll have to come up with a really good video, a really likable video I should say, for miss Carrie Kerpen.

Bobbi Rebell:
I hope you enjoyed her story about investing in brand building. And doing things that sometimes a re a little bit out of our comfort zone. It's hard, even for me. I'm having a tough time getting comfortable sharing more of my life, personal things, but I'm working on it. I confess to not being good at tracking all of my various business coffees and all that stuff. More to come we'll see. But the responses make it worth it, So thanks to all of you. And thanks to Carrie for getting us all one step closer to being financial grownups.

Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a beer cave media production.

After an early divorce set Kayla Sloan on an emotional spending binge and into debt, she discovered she could help herself, by working behind the scenes helping a growing market of entrepreneurs- and then becoming one herself.  

In Kayla’s money story you will learn:

-How her marriage, at age 19, had on her financial behavior

-The way Kayla’s desire to spend, contrasted with her husband’s push to save money, and the conflicts that resulted from those differences. 

-Kayla’s emotional spending after the marriage ended after less than a year

-How Kayla managed the cash flow challenges once she was divorced

-The moment she realized she had hit rock bottom, with $10,000 in credit card debt and just $3 in her banking account

-How her total debt moved into six figures by age 21

-The solution she found, that has morphed into a successful entrepreneurial venture

-What virtual assistants do, and how entrepreneurs can tap into that resource

In Kayla’s lesson you will learn:

-How simply filling up her time with an exciting new venture was enough of a distraction to stop the emotional spending

-How Kayla came up with specific ideas for slashing her debt, and what were the most effective techniques

-Why Kayla also prioritized increasing her income, so she would still be able to enjoy responsible spending

In Kayla’s money tip you will learn:

-Why you should not save your fancy stuff (if you have it) for special occasions

-How she made the most of all the fancy wedding presents she did not use during her marriage, including appliances

-How to avoid buying new things, when you already have things in your home that can get the job done, even if they are not what is conventionally expected

-How to tell if you need a virtual assistant, and how to get yourself ready to onboard a VA. 

In My Take you will learn:

-How to learn the value of your time, and decide if you should outsource aspects of your business

-Where to get fancy stuff to use if you did not get it as a gift for a wedding or special occassion like Kayla. 

Episode links:

kaylasloan.com

Twitter @kaylarsloan

Instagram @kaylarsloan

Facebook @krsloan

Kayla's course on How to be a Virtual Assistant and Make $10k a Month

You can buy vintage dinnerware, crystal, silver and other collectables at places like Replacements.com, Chairish.com and even TheRealReal.com

  

After an early divorce set Kayla Sloan on an emotional spending binge and into debt, she discovered she could help herself, by working behind the scenes helping a growing market of entrepreneurs- and then becoming one herself. In this Financial Grownup podcast episode you'll learn how you can tell when you need a virtual assistant. #Entrepreneur #VirtualAssistant #Debt

---

Transcription

Announcer:
Support for Financial Grownup with Bobbi Rebell and the following message come from TransferWise, the cheaper way to send money internationally. TransferWise takes a machete to the hefty fees that come with sending money abroad. Test it out for free at transferwise.com/podcast or download the app.

Kayla Sloan:
I went into total rebellion mode. I adopted a pet kitten. I went to the mall during every spare moment I had when I wasn't working or in class, and racked up about $10,000 in credit card debt and had only about $3 in my bank account.

Bobbi Rebell:
You're listening to Financial Grownup with me, certified financial planner Bobbi Rebell, author of How to Be a Financial Grownup. And you know what? Being a grownup is really hard, especially when it comes to money. But it's okay. We're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:
What to know more about how those super successful entrepreneurs pull off their busy schedules? Well, there's usually someone called a virtual assistant behind the scenes keeping everything going. Stay tuned to learn more about how our guest tapped into that need to pull herself out of an emotional spending cycle.

Bobbi Rebell:
First, a couple of announcements. We are having a little competition here. It is about the video promos that you see on social media letting everyone know about the episodes. We've gotten amazing feedback about them and people asking how can they get one. So if you want one for your business or just for yourself, share them, retweet them, repost them between now and July 1st. Whoever does it the most, we will declare you the winner and we will make you a promo for your business or just for you.

Bobbi Rebell:
Also, we want to welcome the new listeners here and thank returning listeners. So glad you are joining us. We keep the podcast short, usually around 15 minutes. The idea is that we're all really busy and sometimes we only have little bursts where we can listen to a podcast, maybe we're running a quick errand, so we want to make it easy for you. And then, of course, if you have more time -- if you commute or you're running around town and want to listen to podcasts while you're doing other things throughout the day -- you can binge listen to three, four, five episodes for an hour or so and enjoy it that way. So whatever works for you, we're all about being flexible and fitting into your lifestyle.

Bobbi Rebell:
Now to our fantastic guest. She is tapping into a growing market need, entrepreneurs who need just the right amount of help but without the commitment of hiring someone -- usually in-person, full-time, where they have to get office space for and so on -- because the growing class of often solo entrepreneurs just need a little help sometimes for a project, sometimes a little longer. Kayla Sloan discovered she had a unique talent for tapping into this demand when she found herself with just $3 in her bank account and growing pile of debt, and needed to find a way out. Here is Kayla Sloan. Hey, Kayla Sloan. You're a Financial Grownup. Welcome to the podcast.

Kayla Sloan:
Thanks for having me.

Bobbi Rebell:
I am excited to have you on because you have tapped into a niche that is so cool in this ever-emerging gig economy because you help entrepreneurs.

Kayla Sloan:
Yes, I am a consultant in the virtual assistant space, and not only do I train people who want to become virtual assistants, but I also work with business owners who are in need of a virtual assistant. So I help them identify what they can outsource so they can up-level their businesses and find a great virtual assistant that can help them get there.

Bobbi Rebell:
Genius. All right, so let's talk about your money story. Sadly, it is something so many of us can relate to, and that is going through things like a divorce, broken relationships, and the financial impact that they can have. In your case, you had $3 in the bank. You basically started emotionally shopping, but that was in reaction to what was going on in the marriage. Tell us more.

Kayla Sloan:
So this story really started when I was about 19-years old. I got married very young and went off to college. I was attending school and he was working, so I wasn't really earning very much money at that time. I had a student internship that paid about $10 an hour is all. And so since he was earning the majority of the money, it really felt like I needed to ask permission whenever I wanted to spend money on anything. Since he was a saver and I was a spender, there was always a lot of conflict around money in our relationship. At the time, I really felt as if I couldn't purchase anything without asking permission, which is never a fun feeling, especially if you are a spender. So fast forward a few months and we actually ended up getting divorced.

Bobbi Rebell:
The marriage was less than a year, right?

Kayla Sloan:
Yes, just under a year. And we had no kids or property to split up, thank goodness, because that would have made it much more difficult I'm sure. I've talked to a lot of friends who've been in that situation. Anyway, we split up and luckily I was able to take the assets with me that I had brought into the marriage; it's just my vehicle, household belongings, things like that. And even my retirement account was intact.

Bobbi Rebell:
So this is interesting. So you were actually in okay financial shape when the marriage actually split up.

Kayla Sloan:
Yes. I really didn't end up that bad off. I was kind of struggling to pay the bills with an immediate cashflow because of only working part-time and suddenly having to pay the rent by myself.

Bobbi Rebell:
But then the trouble came with this emotional shopping, which was really ... This is interesting. It was reactive to the fact that he was so controlling with your finances during the marriage, so then you went the other way.

Kayla Sloan:
Yes, I went the absolute other way. I went into total rebellion mode. I adopted a pet kitten. I went to the mall during every spare moment I had when I wasn't working or in class, and racked up about $10,000 in credit card debt and had only about $3 in my bank account.

Bobbi Rebell:
Oh, my goodness. And of course, then comes graduation time and there's even more debt, correct?

Kayla Sloan:
Yes. Graduation brings on more debt for most people. As you and I both know, student loans are a huge problem. I was lucky in only having about $8,000 of student loans when I graduated, making a total of $18,000. But then I turned right around at age 21, right after graduating, and bought a house for $120,000, so I really was feeling that financial pinch after I graduated.

Bobbi Rebell:
So total debt ... I'm trying to do the math here. $140,000?

Kayla Sloan:
Yeah, pretty close. Pretty close.

Bobbi Rebell:
At age 21, with income of about 10 bucks an hour still?

Kayla Sloan:
At that time, I did land a full-time job after graduation, so my take home salary was probably about $25,000 plus benefits.

Bobbi Rebell:
What I like about this story is that you turned things around basically by starting to think like an entrepreneur. So tell us, fill us in on the rest of what happened.

Kayla Sloan:
Yeah. So I started looking for ways to earn extra income and stumbled upon the world of freelance writing and virtual assistant work. And virtual assistants are basically people who work behind the scenes and help entrepreneurs grow and maintain their businesses. And so I started doing this because I love organizing things and helping people create systems, and really working through some of those problems that entrepreneurs typically struggle with. And after doing it on the side for about 12 months, I was earning the same amount from my part-time business as I was making at my full-time job. So I actually quit my job.

Bobbi Rebell:
Love that. And now you are growing that into a full-blown consulting firm, which is amazing and something that so many entrepreneurs really need these days.

Kayla Sloan:
Yes. I am so excited about this. So I started training people who wanted to be virtual assistants, but then I realized there was a need on the other side for connecting entrepreneurs with those virtual assistants. I find that a lot of business owners struggle with finding someone they can trust, someone who's already trained and knows how to step in and get to work, and so that's where I try to fill that void.

Bobbi Rebell:
Let's talk about what the lesson is for our listeners from this story because you basically were able to stop the emotional spending and then turn that into your motivation to start your own business and basically control your income flow. So what is the lesson for our listeners? And especially, how do you stop that emotional shopping?

Kayla Sloan:
Oh my gosh, stopping the emotional shopping can be so, so hard. But for me it was really about finding something else to fill up my free time, which ended up being my business.

Bobbi Rebell:
So it all came together. So for listeners, what can they do? After shopping, shopping, shopping, how do you come up with something? Do you have a technique? Is it just surfing the internet? What was it that got you this idea?

Kayla Sloan:
Yeah. My first ideas did come from surfing the internet. I did some of those classic things like cutting up the credit cards and putting the rest on ice and all of those kinds of things. And they sound crazy, but they work.

Bobbi Rebell:
So you did those things, and then you just decided that you had to up your income?

Kayla Sloan:
You know, you can only be so frugal. There's only so many things you can cut from your budget, especially if you start to feel deprived. And as a spender, I liked to spend money. I liked my lifestyle, so I decided that I also had to find a way to increase my income because I didn't want to cut anything else from my budget.

Bobbi Rebell:
So your money tip has to do actually with kind of a splurge with things that you already have, which actually is very relatable for many people who get divorced and have a lot of wedding presents that maybe are still unopened, not that I would know anything about that kind of thing. But a lot of times, we get fancy stuff for our weddings or graduations or all kinds of special occasions, and then it just sits there because there's never an occasion that's good enough for this stuff.

Kayla Sloan:
Exactly. That's exactly what I found was, I was going through my divorce, I had all these beautiful that I had received for my wedding, and since I was super broke I didn't have any money to spend. So my tip and the way I that I decided to treat myself, rather than spending is that I started using things I already had. So instead of saving my nice dishes that I got for my wedding and using cheap ones every day, I decided I was going to just use the pretty ones. They make me feel happy.

Bobbi Rebell:
And why not? We're all so busy saving for these magical events that are going to happen, and then we don't ever use all this stuff that we have.

Kayla Sloan:
Exactly. And it just sits there and collects dust, and there's no point in that.

Bobbi Rebell:
So what are some other examples of things that you used that people can relate to?

Kayla Sloan:
I said my nice dishes, and then I also used all of those kitchen appliances that never get brought out. And I decided I was going to make some of my favorite meals instead of saving them for a special occasion or saving them when I had guests over and things like that. I'm a big foodie, so those are probably two of the biggest things for me.

Bobbi Rebell:
Let me ask you just quickly, how do people know if they need a virtual assistant? Because I think that's something that confuses people, is where is the tipping point where you're at the point where you need somebody, and are there certain things to look for?

Kayla Sloan:
Yes. So the first sign that you need a virtual assistant is that things start slipping through the cracks. If you find yourself as an entrepreneur or business owner with more things to do than time to do them, then you definitely need to bring someone on. For entrepreneurs, it can be difficult because you don't want to bring someone on and get stuck paying them if you have busy seasons and slow seasons, so a virtual assistant can really help fill that void because you can kind of pay as you go; pay for a certain number of hours per month, and then if you have extra work, you can buy some more. So it's a lot easier than hiring an employee for a set number of hours no matter what.

Bobbi Rebell:
And what are some specific things that people can outsource to a VA?

Kayla Sloan:
A lot of people start with social media because they find that social media is something that takes up a lot of their time and can easily be outsourced to a virtual assistant. I know a lot of other things are blog post research; sometimes they'll bring on someone to do outlines and things like that. And then also a lot of people who have podcasts use virtual assistants, hint hint.

Bobbi Rebell:
For what kinds of things?

Kayla Sloan:
They will help with show note creation, transcription. They can help with, again, social media when it comes to your podcast as well, so a lot of different things.

Bobbi Rebell:
And what do VAs typically run? What's the range that people would expect to pay?

Kayla Sloan:
For a U.S.-based virtual assistant -- which I think is important to make that clarification -- you're probably going to be looking at as little as $15, but probably as much as $40 or more if you have someone who's very experienced.

Bobbi Rebell:
Tell us more about where people can find you and the kind of things that you are doing, and how people can use your services.

Kayla Sloan:
Sure. My main website is at kaylasloan.com, and that is where you can find out more information about how to work with me to get connected with a virtual assistant. Or if you're wanting to be a virtual assistant, we can connect there as well. And I'm also all over social media.

Bobbi Rebell:
And your handles?

Kayla Sloan:
Are all the same: @kayla-r-sloan.

Bobbi Rebell:
Kayla R. Sloan, very important. Well, thank you so much, Kayla Sloan. This has been absolutely wonderful, and congratulations on your growing business.

Kayla Sloan:
Thank you so much. I hope you have a great day.

Bobbi Rebell:
Hey friends, so here's my take. I love what Kayla is doing for entrepreneurs and for the virtual assistants that are so important to their success. Financial Grownup tip number one: consider outsourcing. Whether or not you are an entrepreneur, think about the value of your time. If you're running a business, maybe you're running a household, consider the best use of your time. Outsourcing may be hiring a babysitter if you're a parent trying to grow a business from home, or if you're an entrepreneur trying to do everything. Sometimes you're better off doubling down on your strength, say sales, or anything that directly has to do with your clients, and it may make sense to have a VA do things that are more administrative in nature, like the billing. Weigh the cost. The great thing about a VA is that you can often hire them on a project basis, so you're not locked in the way you would be if you hired a full-time assistant.

Bobbi Rebell:
Financial Grownup tip number two: I love Kayla's money tip to use what you have, even if it's super fancy. But here's my tip if you don't have all that fancy stuff but want to have the fancy stuff and maybe don't have the budget or want to spend the money to go and buy it in the store. You see all that fancy wedding gifts like China and crystal, well a lot of people don't really want it, or they inherited it and they want to sell it, they get rid of it, they just don't use it. So you can often get great stuff, fancy stuff, far less than the everyday stuff if you know where to look. Who doesn't like to feel fancy, right?

Bobbi Rebell:
So some sites to check out: Replacements.com -- they sell vintage and current dinnerware, crystal, silver, and other collectables. Also take a look at Chairish, like sitting on a chair, chairish.com. You can find vintage dinnerware at really amazing prices. They sell a ton of other stuff, including chairs, but also other furniture and vintage stuff; really nice stuff. I spotted a vintage Hermes dinner plate set that retailed for $2,000 and it was down to just 950 bucks. The Real Real, which is known for selling designer handbags and clothing, they also -- a lot of people don't realize this -- they also have things like dishes and serving stuff; high-end names like George Jensen, Tiffany, Vernadeau, all at massive discounts. So check those out if you like the higher end stuff instead of going for the everyday stuff that you may see in, whatever, the mall stores. I don't want to name names, but the everyday stores. You guys know what I'm talking about.

Bobbi Rebell:
Thanks to all of you for being part of our growing Financial Grownup community. If you're enjoying the show, consider leaving a rating and even a review on Apple podcasts. I know it seems like it's going to be really difficult, but it only takes a couple of minutes and it is really appreciated, and makes a big difference in helping other people discover the show. And of course, hit that subscribe button to make sure you don't miss any upcoming episodes.

Bobbi Rebell:
Please follow me on Twitter @bobbirebell, on Instagram @bobbirebell1; you can also DM me there. And then don't forget, if you want a custom video like the promos that we do for the show, join the competition. Share the videos when you see them. You can even see them now on the YouTube channel that we have set up, so just search for Financial Grownup with Bobbi Rebell, that channel on YouTube, and you can see the promos there and check them out that way.

Bobbi Rebell:
We have our first listener episode coming up in June. If you want to be on the show and have a great money story to share, email us info@financialgrownup.com. Tell us what money story you would share, and what everyday money tip you would like to share with our audience, and we will be in touch if you are chosen.

Bobbi Rebell:
Thank you to Kayla Sloan for sharing her story. We'll be watching how her business grows along with all the entrepreneurs that she is working with. So thank you, Kayla, for helping us all get one step closer to being Financial Grownup.

Announcer:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart, and is a BRK Media production.

As a young woman in New York City, Randi Zuckerberg, author of “Pick Three: You Can Have It All (Just Not Every Day)" was struggling financially. Her mom, knowing the financial strain, came armed with… luxury goods. Think Jimmy Choo shoes. But as Randi explains, the designer duds were part of a very intentional lesson, that put Randi right on track to being a financial grownup. 

 

In Randi’s money story you will learn:

-How Randi struggled to make ends meet on her first salary of just $28,000

-Why Randi’s mom would take her out and buy her luxury goods, but not help her with her every day expenses

-What Randi did when she literally could not afford to buy a metrocard for the NYC bus and subway

In Randi’s money lesson you will learn:

-How her mother’s strategy helped Randi find her path to financial independence

-If Randi still has all those shoes!

-The one thing Randi would change when she teachers her own children about money

In Randi’s money tip you will learn:

-Why she is paying attention to Bitcoin and Cryptocurrency

-How you can learn more about Bitcoin and Cryptocurrency

In My Take you will learn:

-How to manage social media envy

-The specific thing you can do with your own social media content to improve your experience and that of your friends

-Why and how you can learn more about bitcoin and cryptocurrency

Episode Links:

Learn more about Randi on her website Zuckerbergmedia.com

Get Randi’s book! Pick Three: You Can Have it All, Just Not Every Day

Learn about Cryptocurrency from Randi in this tutorial

 

Follow Randi!

Facebook Randi Zuckerberg

Instagram @RandiZuckerberg

Twitter @RandiZuckerberg

 

Also mentioned

Statement Event

Empower App

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Transcription

Bobbi Rebell:
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Randi Zuckerber:
You know, I would turn to her and I would be like, "Mom, I love these Jimmy Choo shoes but I really could use help with my rent, or I could use help with food and things like that," and she was like, "Nope."

Bobbi Rebell:
You're listening to Financial Grownup with me, certified financial planner Bobbi Rebell, author of How to Be a Financial Grownup. And you know what? Being a grownup is really hard, especially when it comes to money. But it's okay, we're going to get there together. I'm going to bring you one money story from a financial grownup, one lesson, and then my take on how you can make it your own. We got this.

Bobbi Rebell:
Hey everyone, my friend Randi Zuckerberg is known for a lot of things. It would take an entire podcast to name them all, so some highlights. She is a bestselling author of Dot Complicated, a Broadway actress and singer with a head star in Rock of Ages. She is the founder and CEO of Zuckerberg Media. Randi is also the force behind Sue's Tech Kitchen, she's got her weekly Sirius XM show, and oh, by the way, she created this little thing called Facebook Live. But her most recent project is Pick Three, which is a book about priorities, and with all that Randi has going on you bet she has had to get a handle on how to focus on what matters most, even if that changes every day. Here is Randi Zuckerberg.

Bobbi Rebell:
Randi Zuckerberg, you are a financial grownup, welcome to the podcast.

Randi Zuckerber:
Thanks so much Bobbi, it's great to be here.

Bobbi Rebell:
Major congratulations, another, in this case soon-to-be bestseller, your new book Pick Three: You Can Have It All (Just Not Every Day). We're going to talk more about that later on, but just high level, this is something you've had in your head basically for your whole adult life. Tell us briefly about the concept, and then we'll do more about the book later.

Randi Zuckerber:
Sure. Well, we're all juggling so many things. I know you and I, we both, we're entrepreneurs, we're moms, I feel like there's so much pressure on all of us to be perfect at everything we do. Especially you log onto Instagram and everyone's lives look so perfect and so amazing, and then it's easy to sit there and think, "Gosh, how come I don't have my act together? Why don't I have it all and have that perfect balance?" And what I've really started to feel over the years is that it's just, it's time for us to stop carrying so much guilt around. Nobody has it all. Nobody has perfect balance, no matter what their lives might look like on Instagram. And so when I thought about the times in my life I felt most proud of my accomplishments, it was not when I was balanced. It was when I gave myself permission to just prioritize and go for it in a few areas of my life, so that's what I'm writing about. It's called Pick Three, and it's work, sleep, family, friends, fitness - pick three.

Bobbi Rebell:
Awesome. And by the way, just to show how much I love this book and how obsessed I am, I actually made notes in the book already. You can learn more about Randy's philosophy on social media and how our lives always look better online, page 211. That was one of the things that I flagged. So that's how good her book is, I have a book full of little post-it notes. Okay, we're going to go back to the book, but I want to talk about your money story, because it's something that I actually related to, because something very similar happened when I was a young adult, in my case also in New York City. Tell us your money story, because it has to do with the way that your mother taught you to earn your own money, but yet still was supporting you in different ways.

Randi Zuckerber:
Totally. And it's funny, because I didn't really learn the lesson of this story until many years later. In the moment, it felt kind of random, and now I'm so thankful to my mom for that. So in the book I go a bit deeper into the story, but when I was right out of college I landed a job at an ad agency. I was making I think $28,000.00 a year, which to live in Manhattan, that just doesn't work. I was in this apartment that was probably supposed to be a one-bedroom but there were four of us that were living in it, and my part of the apartment was a fake wall partitioning off a corner of the living room.

Bobbi Rebell:
Probably illegal, too.

Randi Zuckerber:
Yeah.

Bobbi Rebell:
We know all about those.

Randi Zuckerber:
Yes, I'm sure it was illegal, and it was taking up an entire paycheck every month. And my mom lived about an hour outside of the city. We've always been such close friends, my mom and I, and she would come into the city to take me out for dinner because I definitely couldn't afford to go to a restaurant on my own. And then she would be like, "Let me help you out," and she would take me shopping, and she would buy me fancy shoes. Like Jimmy Choo. Like the fancy-

Bobbi Rebell:
Where were you going in the Jimmy Choos?

Randi Zuckerber:
I know. And I would be like, "Mom, that's so nice of you to buy me Jimmy Choo shoes, but can you help me pay my rent? That's where I really need help."

Bobbi Rebell:
At one point you couldn't buy a Metro Card, right?

Randi Zuckerber:
That's right. There was one month that I had to walk everywhere because I didn't budget well, and I couldn't afford the $120.00 or whatever it was at that time for a monthly Metro Card. And so I walked everywhere in Manhattan for a month. That's kind of the state of how I was living.

Bobbi Rebell:
Were you walking everywhere in the Jimmy Choos, though?

Randi Zuckerber:
I know, right? Luckily I had fancy shoes to walk in, so you know, good for that. But I would turn to her and I'd be like, "Mom, I love these Jimmy Choo shoes but I really could use help with my rent, or I could use help with food and things like that," and she was like, "Nope." She was like, "You know, it's really important that you make it on your own, you're a professional woman. It's really important that you cover the basics of your life on your own." She's like, "But I'm here to show you what to aspire to."

Bobbi Rebell:
Wow.

Randi Zuckerber:
"The reason that you're working hard and to show you that it's okay when you do make that money later in life to treat yourself, and just spend a little bit of that money on yourself."

Bobbi Rebell:
Nice. So for our listeners, what is the lesson from that? What is the takeaway? How can they apply it to their own lives?

Randi Zuckerber:
For me at the time, it definitely felt a little frustrating. It was frustrating that I could barely afford a Metro Card but I had this closet full of beautiful designer shoes. But at the end, when I do look back now on those periods of my life, I'm proud of myself for supporting myself. Even though it was hard. Even though I was barely making any money at all, I look back on those years with pride that I took care of all my own living expenses, that I made it on my own. And I actually still have those Jimmy Choo shoes in my closet as a reminder, the first big girl items that I really ever owned, and they always serve as a reminder to me that the reason that we work so hard in life is not just to accumulate wealth or status. It's so we can treat ourselves and we can treat the people we love, and we can really enjoy our lives and our money.

Bobbi Rebell:
And so would you do the same lesson with your own children, knowing what you know now?

Randi Zuckerber:
Maybe I would keep the receipt in the box in case they needed to return it to help pay their rent. My mom used to take-

Bobbi Rebell:
So wait, did you ever try to return the shoes?

Randi Zuckerber:
No, she purposely would take the receipts home with her so I couldn't, and in those days there wasn't eBay to sell them on or things like that. But honestly, if my kids were motivated and ambitious and driven enough to think of ways to resell them, then that's great, that's teaching them an entrepreneurial lesson.

Bobbi Rebell:
All right, let's talk about your money tip, because it's something we haven't talked about here on Financial Grownup, in part because I don't know a lot about it, and that's kind of your point. What is your money tip?

Randi Zuckerber:
So my money tip is to make sure that you're not just focusing all of your effort on learning about the systems that are already in place. Make sure that you're spending some time thinking about the new financial trends that are going to be coming out in the next few years. Specifically I think the biggest trend that's going to hit this industry is cryptocurrency and blockchain. I know I've personally spent a lot of time over the past two years learning about this space and educating myself, and I think it's so important for women especially to learn about this space, because right now only about 2% of cryptocurrency is owned and traded by women. And ladies, what's the use of catching up with our financial knowledge over here if we're then just going to be completely left behind in ten years on the next new thing that's making all of these new millionaires? I don't know about you guys, I don't want to be left out of the next thing that's making all these millionaires, so I think it's really important, even if you're not investing in this space, to at least understand it enough to be able to participate.

Bobbi Rebell:
Where is the best place people can learn more about it?

Randi Zuckerber:
I love listening to a lot of podcasts. I actually am so passionate about educating women that I literally just sat in my closet with a microphone this week and recorded a two-hour introduction to Bitcoin and Blockchain that I'm about to release. So I'll definitely give you more information on that, and it's specifically designed to teach women the basics of crypto.

Bobbi Rebell:
Perfect. So now we have where we can go, I will make sure to put the link into the show notes for everyone. So that's your gift to our listeners, thank you so much, Randi. This is great. Okay, so now we get back to what I really want to talk about. So I've got this book here with all of these ... I almost ran out of post-it notes, because I have so many post-it notes in the book, and we have to keep it short because this is a short podcast. But it's basically about being lopsided and being okay with that. And that's almost how you got into college, was just saying, "I'm not going to apologize for not being balanced."

Randi Zuckerber:
Totally, well I think, and I'm sure, Bobbi, when you think about the things in your life you're most proud of, the things you hope we're alive to tell our great-grandkids about, each of us have three or four things on that list that we're super proud of. It's probably not times in your life that you were super well-balanced. For me, that list right now is completing a marathon, singing on Broadway, being part of Facebook, and having my two children, and not one of those four things happened when I had balance in my life.

Bobbi Rebell:
Wow.

Randi Zuckerber:
All of those things happened when I really allowed myself to just go for it and be super lopsided and prioritize a few areas in my life at one time. And so I want to give especially women out there permission to pick three. Pick a few things in your life that you want to prioritize, because there will be other times and other phases to pick other things and round out your life. But just give yourself the permission to go for it and be excellent in whatever you want to do without the guilt.

Bobbi Rebell:
I love it. One of my favorite areas was when you talk about quick fixes if you're feeling exhausted, and I say that because this book is also very practical, because people feel overwhelmed and there are very specific solutions in the book. Even at the end there's worksheets so that people can make it applicable to their own lives and really make it specific and actionable.

Randi Zuckerber:
Thank you, well you know, I live in the real world. In an ideal world we'd all be getting a lot of sleep every night, and going to the gym, and spending time with our children every day, and doing all of these things, but at the end of the day we all live in the real world, and I know that there's some days that you just cannot pick sleep. Your kids are sick, you have a deadline at work, there's something going on, you have an early plane to catch, so I tried to also, while encouraging people to pick different areas, also tried to give some hacks to actually get around it and still function in your life if you can't pick that one area.

Bobbi Rebell:
So it's three, and the five things that you're picking three from are sleep, work, friends, family and fitness, and the great thing about the book is you break down each one.

Randi Zuckerber:
Yes. I try to break it down, and I also really tried to interview a mixture of people across all ages and walks of life. Because if you're in the position that you can pick which areas of your life you want to prioritize then you're in a real state of privilege, that everything in your life is going so well that you can choose. There are a lot of people out there who have life circumstances where they just can't choose what they want to focus on. Life picks for them. And so I wanted to make sure that all different people are represented.

Bobbi Rebell:
Randi, where can people find you and learn more about everything you're up to, including Pick Three?

Randi Zuckerber:
Thank you so much, I have been known to be available on a few social media channels.

Bobbi Rebell:
A few.

Randi Zuckerber:
Yup, [inaudible 00:13:14] Facebook, and one's owned by Facebook. But yes, you can find me on Facebook, on Instagram and Twitter, I'm @randizuckerberg, and then Pick Three is available on Amazon or any of your favorite bookstores. I love indie bookstores and promoting them, so go pick it up at a cool indie bookstore near you.

Bobbi Rebell:
Congratulations on all, and keep in touch.

Randi Zuckerber:
Thank you so much Bobbi, this is awesome, love your podcast.

Bobbi Rebell:
Hey friends, I think we all have a good sense of how Randi stays so grounded despite literally being on the go all the time. I have been personal witness to that. Prioritize and keep perspective.

Bobbi Rebell:
Financial Grownup tip number one: You may have noticed that one area of Randi's book really hit me. All of our lives look like so much fun online. So many of us, myself included, have felt a little wistful when we see photos and videos of friends who always seem to be vacationing while in the perfect outfit, and going to a fantastic concert where of course they get to see Beyonce and hang out with her and Jay-Z backstage. Just kidding, but only about part of that. But we are all actually usually happy that they're having fun, it's not necessarily competitive, but still. Remember, it is a curated version of their life. Real life can't be edited, and filters don't work outside of the digital world. Randi's advice that really resonates with me? Flip that back to what you can control, and be a little more intentional about what you post, about the image that you put out there to other people. Don't just post your own perfect moments, try to be more authentic with your social media, and maybe we'll all get the hint and be a little more real.

Bobbi Rebell:
Financial Grownup tip number two: Let's all go out and learn about Bitcoin. I said learn, not invest, though you can if it's right for you. The truth is, as Randi said, we may be missing a big opportunity. I always think of famous investors like Warren Buffett who say they don't invest in anything they don't understand. So let's understand and make a decision from a point of understanding and information. I was recently at a retreat called Statement Event, it was women thought leaders, a very small group of us, about 17. We had dinner with a CEO of a company called Empower, and he asked this group of all women how many of us talked about Bitcoin as an investment option for our followers or listeners. The room got silent. He asked, had we really investigated? Nope. I'm going to check out Randi's tutorial, and I will leave the link for you guys as well. Let me know what you think. Make sure to pick up your copy of her new book, Pick Three: You Can Have It All (Just Not Every Day) and write a review for Randi. Authors love reviews.

Bobbi Rebell:
Thank you all for your support. The show has been growing, so please keep sharing on social media, writing reviews on iTunes aka Apple Podcast, and subscribing if you have not already so you don't miss any upcoming episodes.

Bobbi Rebell:
Do you have a money story that you want to share? Maybe a great money tip? We are starting to have listeners as guests once a month, so to be considered email us at info@financialgrownup and just tell us what money story and money tip you would share if you are chosen.

Bobbi Rebell:
To learn more about the show, go to bobbirebell.com/financialgrownuppodcast. Follow me on Twitter @bobbirebell, Instagram @bobbirebell1, Facebook I am at Bobbi Rebell. Randi Zuckerberg really nailed it in this episode, helping us all get one step closer to being financial grownups.

Bobbi Rebell:
Financial Grownup with Bobbi Rebell is edited and produced by Steve Stewart and is a BRK Media production.